KR20150105501A - System and method for marketing using near field communication device combined with off-line advertisement, mobile device and marketing sever - Google Patents

Abstract

The present invention relates to a near field wireless communication device combined with an offline advertisement, and a marketing system and method using a mobile device and a marketing sever. More specifically, an advertisement and a coupon is transferred to a mobile device adjacent to an offline advertisement through a near filed wireless communication device and a marketing server, so a customer immediately pays for a product or service or accommodates the advertisement and the coupon to other customer. When a customer who has received the advertisement and coupon visits a shop, a near field wireless communication device installed in the shop and the marketing sever are interlocked. Therefore, the near field wireless communication device combined with an offline advertisement, and the marketing system and method using a mobile device and a marketing sever can inform the customer of previously received coupon information and coupon effective period, payment detail, and the number of shop visit and inform an advertiser of an advertisement that the customer received before the shop visit, thereby allowing the customer to easily manage advertisements and coupons and the advertiser to confirm the effective advertisement and the result of the advertisement.

Description

Field of the Invention The present invention relates to a marketing system and method using a near field wireless communication device, a mobile device, and a marketing server combined with an offline advertisement,

The present invention relates to a short distance wireless communication device combined with an offline advertisement, a mobile device, and a marketing system using the marketing server, and more particularly, to a mobile device adjacent to an offline advertisement, By sending advertisements and coupons, customers can immediately pay for goods or services, recommend ads and coupons to other customers, and if a customer who is provided with advertising and coupons visits a store, The server informs the customer of the coupon information previously provided, the validity period of the coupon, the settlement history and the number of visits to the store, and informs the advertiser of the advertisement before the customer visits the store, so that the customer can easily manage the advertisement and coupon The advertiser is responsible for the ads Using a local wireless communication devices, mobile devices, servers, and marketing combined with offline advertising so you can see the impact of your ad relates to the marketing system and method.

Recently, various techniques for performing wireless communication at a close distance have been developed. Near field communication (NFC) or Bluetooth (Bluetooth) may be used for performing wireless communication between terminals located within such a short distance. Such short-range wireless communication is used not only in various fields such as payment, traffic, information transmission, ticketing, and lock, but also various marketing methods using short-range wireless communication are being activated.

Korean Patent Laid-Open Publication No. 10-2014-0014793 discloses a coupon issuing system and method using an NFC-based advertisement display device, and more particularly, When the device and the user terminal are connected through non-contact NFC (Near Field Communication), and the user terminal receives the affiliate advertisement from the advertisement display device through NFC tagging and the coupon is included in the received affiliate advertisement, the user terminal issues a coupon So that coupon issuing can be easily performed.

However, the marketing system using the above-described conventional short-distance wireless communication method merely provides an advertisement or a coupon to a terminal of a user located within a short distance using NFC among short-distance wireless communication, It can not be confirmed.

In addition, since a system is not configured to promptly settle goods or services on the spot by utilizing advertisements or coupons provided by users or customers, marketing systems using short-range wireless communication methods can not lead to increase in sales I have a problem.

Finally, even if the advertisement or coupon is transmitted to the user's terminal, the customer does not recognize the coupon after a long time and can not utilize the coupon.

In order to solve the above-described problems, the present inventors have found that, by transmitting advertisements and coupons through a wireless communication device and a marketing server to a mobile device adjacent to an offline advertisement, a customer can immediately pay for goods or services, When a customer who receives the advertisement and the coupon visits the store, the short distance wireless communication device installed in the store and the marketing server interlock with each other, so that the customer can receive the coupon information previously provided, the coupon validity period, It notifies the advertisers of the number of visits to the store, notifies the advertiser that the customer has contacted before the store visit, so that the customer can easily manage the advertisement and the coupon, and the advertiser can view the advertisement of the advertisement Combined short range wireless communication devices, mobile devices and terminals Leading to the invention of the marketing system and method using a boot server.

Korean Patent Publication No. 10-2014-0014793

It is an object of the present invention to provide a method and system for transmitting an advertisement and a coupon to a mobile device adjacent to an offline advertisement through a short range wireless communication device and a marketing server so that a customer can immediately pay for the goods or services or recommend advertisements and coupons to other customers , When the customer who receives the advertisement and coupon visits the store, the short distance wireless communication device installed in the store and the marketing server interlock to inform the customer of the coupon information previously provided, coupon validity period, payment history and number of store visits, A short distance wireless communication device combined with an offline advertisement that enables a customer to easily manage the advertisement and coupon by notifying the customer of the advertisement before the visit to the store and the advertiser to confirm the advertisement effect of the advertised advertisement, Marketing system using mobile device and marketing server And to provide a method.

A short-distance wireless communication device, a mobile device, and a marketing system using a marketing server combined with an offline advertisement according to an embodiment of the present invention includes: a first short-range wireless communication device that periodically transmits a marketing identification code through short-range wireless communication; A second short range wireless communication device that periodically transmits the store identification code through short-range wireless communication; A mobile device for receiving the marketing identification code or the store identification code and for matching each of the stored marketing identification code or the store identification code to the stored customer identification code; And a marketing server transmitting marketing information corresponding to the marketing identification code to the mobile device, and transmitting the store identification code and customer history information corresponding to the customer identification code to the mobile device.

The marketing system using the short distance wireless communication device, the mobile device, and the marketing server combined with the offline advertisement further includes a store terminal receiving the store identification code and the customer history information corresponding to the customer identification code from the marketing server The marketing server may transmit the customer history information to the store terminal corresponding to the store identification code.

Wherein the store terminal comprises: a terminal communication unit for receiving the customer history information from the marketing server; And a terminal display unit for displaying the customer history information.

The marketing information may include at least one of product information, service information, and discount coupon provided by the store, and the customer history information may include at least one of a marketing identification code received from the mobile terminal, An expiration date, a payment history of the goods or services, and the number of times the customer visits the store.

The mobile device according to an embodiment of the present invention includes a communication unit for matching a marketing identification code or a store identification code with a customer identification code and transmitting the same to a marketing server and receiving marketing information corresponding to the marketing identification code from the marketing server; A storage unit for storing the customer identification code, the marketing information, the customer settlement information necessary for the settlement process of goods or services, and the contact information; And a display unit for displaying the marketing information and the contact information, wherein the communication unit can receive the store identification code and the customer history information corresponding to the customer identification code from the marketing server, The customer history information can be displayed.

The marketing identification code and the store identification code may be received from the first short range wireless communication device and the second short range wireless communication device, respectively, to the communication part.

The mobile device may further include a settlement unit configured to transmit a payment signal to the communication unit when the goods or service of the store is received by the customer in response to the input of the customer, Information to the marketing server.

And a sharing unit for receiving the input of the customer and selecting one or more contacts from the contact list and transmitting the shared signal to the communication unit when the marketing information is shared by the mobile unit, And may transmit the marketing information to the mobile device of the other customer corresponding to the selected contact when receiving the signal.

A marketing server according to an embodiment of the present invention includes a marketing information database for classifying and storing marketing information provided by a store by each store; A server communication unit for transmitting the marketing information corresponding to the marketing identification code to the mobile device when receiving a customer identification code matched with the marketing identification code from the mobile device; And a customer history information database for classifying and storing the marketing identification code in the customer history information corresponding to the customer identification code for each store, wherein the server communication unit is configured to receive, from the mobile device, When the identification code is received, the store identification code and the customer history information corresponding to the customer identification code may be transmitted to the store terminal corresponding to the mobile device and the store identification code.

The marketing server may further include a server settlement unit for clearing goods or services of the store using the customer settlement information received from the mobile device through the server communication unit.

A marketing method using a short-distance wireless communication device, a mobile device, and a marketing server combined with an offline advertisement according to an embodiment of the present invention includes: periodically transmitting a marketing identification code through short-range wireless communication by a first short range wireless communication device; The second short-range wireless communication device periodically transmitting the store identification code through short-range wireless communication; The mobile device receiving the marketing identification code or the store identification code, respectively, and transmitting the matching result to the stored customer identification code; And a marketing server transmits marketing information corresponding to the marketing identification code to the mobile device, and stores customer history information corresponding to the store identification code and the customer identification code in a store terminal corresponding to the mobile device and the store identification code, To the base station.

A marketing method using a short range wireless communication device, a mobile device, and a marketing server combined with the offline advertisement includes the steps of: the terminal communication unit of the store terminal receiving the customer history information from the marketing server; And displaying the customer history information on the terminal display unit of the store terminal. The method of claim 1, further comprising displaying the customer history information on the terminal display unit of the store terminal.

The marketing information may include at least one of product information, service information, and discount coupon provided by the store, and the customer history information may include at least one of a marketing identification code received from the mobile terminal, An expiration date, a payment history of the goods or services, and the number of times the customer visits the store.

A marketing system and method using a local wireless communication device, a mobile device, and a marketing server combined with an offline advertisement according to an exemplary embodiment of the present invention may include a method of providing a product or service of a store through marketing information received by a mobile device, And the sales of the product or service can be increased immediately after the customer is exposed to the advertisement.

In addition, the present invention provides a discount service when a customer recommends an advertisement, a coupon, or the like to another customer or a plurality of products or services are purchased together, so that not only a customer who received marketing information but also a customer And has the effect of advertising to.

In addition, according to the present invention, when a customer who is provided with marketing information visits a store, he / she is notified of the coupon information previously provided to the customer and the validity period of the coupon, thereby inducing settlement using the coupon and allowing the customer to easily manage the coupon It has the effect of being able to.

In addition, the present invention has an effect of confirming the advertisement effect of the advertisements on which the advertisement is being performed, by providing the advertiser with the advertisement information before the customer visits the store when the customer who is provided with the marketing information visits the store.

FIG. 1 is a diagram schematically illustrating a configuration of a marketing system using a short range wireless communication device, a mobile device, and a marketing server combined with an offline advertisement according to an embodiment of the present invention.
FIG. 2 is a diagram schematically illustrating an exemplary configuration of a marketing system using a short-range wireless communication device, a mobile device, and a marketing server combined with an offline advertisement according to an embodiment of the present invention.
FIG. 3 is a flowchart illustrating a marketing method using a short-distance wireless communication device, a mobile device, and a marketing server combined with an offline advertisement according to an embodiment of the present invention.

The present invention will now be described in detail with reference to the accompanying drawings. Hereinafter, a repeated description, a known function that may obscure the gist of the present invention, and a detailed description of the configuration will be omitted. Embodiments of the present invention are provided to more fully describe the present invention to those skilled in the art. Accordingly, the shapes and sizes of the elements in the drawings and the like can be exaggerated for clarity.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise.

Further, the term "part" in the description means a unit for processing one or more functions or operations, which may be implemented by hardware, software, or a combination of hardware and software.

FIG. 1 is a diagram schematically illustrating a configuration of a marketing system using a short range wireless communication device, a mobile device, and a marketing server combined with an offline advertisement according to an embodiment of the present invention.

1, a marketing system 100 using a local wireless communication device, a mobile device, and a marketing server combined with an offline advertisement includes a first local area wireless communication device 10, A marketing server 30, a second short range wireless communication device 40 and a store terminal 50. [

The first short range wireless communication device 10 is installed adjacent to the advertisement 10 'or is carried by the performer 10' 'who advertises through the performance and periodically transmits the marketing identification code. At this time, The device 10 can communicate using short-range wireless communication. Furthermore, the advertiser 10 'and the performer 10 "cause the customer's interest to be visually exposed to the marketing information, When the customer is adjacent to the first local area wireless communication device 10, the marketing identification code is transmitted to the mobile device 20 owned by the customer.

The mobile device 20 receives the above-described marketing identification code, matches the stored customer identification code, and transmits it to the marketing server 30. Then, the mobile device 20 receives the marketing information corresponding to the marketing identification code from the marketing server 30, and displays the marketing information so that the customer can browse the marketing information. Here, the marketing information may include at least one of product information, service information, and discount coupon provided by the store.

In addition, when the mobile device 20 receives the customer input and uses the advertisement information or coupon information provided in the marketing information to settle the goods or service, the mobile device 20 transmits the customer payment information necessary for the payment process to the marketing server 30.

The second short range wireless communication apparatus 40 is installed at the entrance or inside of the store 40 'and periodically transmits the store identification code. At this time, the second short range wireless communication apparatus 40 can communicate using short range wireless communication. When the customer visits the store 40 and is adjacent to the second local area wireless communication device 40, the store identification code is transmitted to the mobile device 20 owned by the customer.

When the customer having the mobile device 20 visits the store 40 'and transmits the store identification code to the mobile device 20, the mobile device 20 matches the stored customer identification code, (30). After that, the mobile device 20 receives, from the marketing server 30, the marketing identification code corresponding to the customer identification code and the store identification code, the validity period of the discount coupon corresponding to the marketing identification code, And a customer's number of store visits.

When receiving the marketing identification code, the mobile device 20 displays the validity period of the discount coupon when the discount coupon is included in the marketing information and the marketing information corresponding to the received marketing identification code from the marketing information previously received and stored So that the customer can view it.

Accordingly, when a customer having the mobile device 20 visits the store 40 ', the customer can browse the validity period of the advertisement, the discount coupon, and the discount coupon previously provided from the store, ), And can confirm the number of visits to the shop by the customer himself / herself.

As described above, when a customer having the mobile device 20 visits the store 40 ', the mobile device 20 receives the store identification code and matches the stored customer identification code to the marketing server 30).

Thereafter, the marketing server 30 transmits the marketing identification code, the validity period of the discount coupon corresponding to the marketing identification code, and the payment history from the customer history information corresponding to the received customer identification code and the store identification code to the store terminal 50 send.

Accordingly, the owner of the store 40 'or the advertiser can confirm what kind of advertisements the customer visiting the store has contacted and visited in the store in the past, and can confirm to the customer who paid the goods or service through the payment details of the customer Goods or services.

2 is a diagram schematically illustrating an example of a specific configuration of a marketing system 100 using a short range wireless communication device, a mobile device, and a marketing server combined with an offline advertisement according to an embodiment of the present invention.

2, the mobile device 20 may include a communication unit 21, a storage unit 22, a display unit 23, a payment unit 24, and a sharing unit 25. The marketing server 30 may include a server communication unit 31, a marketing information database 32, a customer history information database 33, and a server settlement unit 34. The store terminal 50 may include a terminal communication unit 51 and a terminal display unit 52. The configuration of the marketing system using the short-distance wireless communication device, the mobile device, and the marketing server combined with the offline advertisement shown in FIG. 2 is according to one embodiment, and all the blocks shown in FIG. 2 are not essential components, Some blocks may be added, changed or deleted in the embodiment. [0034] The first short range wireless communication device 10 periodically transmits the marketing identification code using short-range wireless communication.

Herein, the short-range wireless communication may be Bluetooth wireless communication, ZigBee wireless communication, NFC (Near Field Communication) wireless communication, UWB wireless communication, IrDa (infrared) wireless communication, and WiFi -Fi communication, and when using Wi-Fi communication, a separate wireless access point (AP) can be provided.

The communication unit 21 of the mobile device 20 communicates with the first local area wireless communication device 10 and the second local area wireless communication device 40 using local area wireless communication and the wireless local area network ; Wi-Fi) communication or mobile communication.

Here, the mobile communication may correspond to one or more of WCDMA (Wideband Code Division Multiple Access) wireless communication, HSPA (High Speed Packet Access) wireless communication, and LTE (Long Term Evolution) wireless communication. And a wireless access point (AP).

The communication unit 21 receives marketing identification information from the first local area wireless communication apparatus 10 and matches the customer identification information stored in the storage unit 22 to the marketing server 30. Then, the management server 30 receives the marketing information corresponding to the marketing identification information transmitted from the marketing information stored in the marketing information database 32 of the marketing server 30 again.

On the other hand, the second short range wireless communication apparatus 40 receives the store identification information, matches the customer identification information stored in the storage unit 22, and transmits the matching information to the marketing server 30. Thereafter, the server 30 receives the store identification information transmitted from the customer history information stored in the customer history information database 33 of the marketing server 30 and the customer history information corresponding to the customer identification information again.

The storage unit 22 of the mobile device 20 stores a customer identification code capable of identifying a customer, marketing information received from the marketing server 30, customer payment information , And stores the contact information of other customers registered by the customer.

The display unit 23 of the mobile device 20 displays the marketing information and the contact information stored in the storage unit 22 so that the customer can browse the information. In one embodiment, the marketing information may be displayed on the display unit 23 in the form of an image including at least one of product information, service information, and coupon information, and the contacts may be listed and displayed on the display unit 23. In addition, the display unit 23 may not be merely a display, but may be a combination of a display and a controller for controlling the display of the display. The display unit 23 includes a speaker (not shown) for audibly notifying the customer whether reception of the received marketing information is received, and a vibration unit (not shown) for notifying the customer of the received marketing information when the marketing information is received through the communication unit 21 can do.

The payment unit 24 of the mobile device 20 plays a role of transmitting a payment signal to the communication unit 21 when receiving an input for payment of the goods or service from the customer who has viewed the displayed marketing information through the display unit 23 do. At this time, the communication unit 21 receives the payment signal and transmits the customer payment information stored in the storage unit 22 to the marketing server 30

The sharing unit 25 of the mobile device 20 transmits the shared signal to the communication unit 21 when the customer selects a contact to be recommended or to share the received marketing information from the list of contacts displayed through the display unit 23 Role. At this time, the communication unit 21 receives the shared signal and transmits the marketing information stored in the storage unit 22 to a mobile device (not shown) of another customer. Here, the communication unit 21 can communicate with another mobile device of the customer using at least one of a short-range wireless communication, a Wi-Fi communication, and a mobile communication. Alternatively, the communication unit 21 can recommend or share marketing information to other customers by transmitting marketing information to another application installed in the mobile device.

The server communication unit 31 of the marketing server 30 communicates with the mobile device 20 or the store terminal 50 using Wi-Fi communication or mobile communication.

The marketing information database 32 of the marketing server 30 plays a role of classifying and storing marketing information for each store. For example, when a new product is launched and advertised at a store A that sells shoes, the advertisement information is input as A1 and stored in the store A item, and the discount coupon information of the new product is input as A2 and stored in the store item A . When the server communication unit 31 receives the customer identification code matched with the marketing identification code from the mobile device 20, the server communication unit 31 retransmits the marketing information corresponding to the marketing identification code to the mobile device 20.

The customer history information database 33 of the marketing server 30 plays a role of classifying and storing the customer history information for each store. For example, when the server communication unit 31 transmits the above-described new product advertisement information A1 of the store A and the discount coupon information A2 of the new product to the mobile device 20 of the Hong Gil Dong customer, And stores it in the A store item included in the customer history information. Also, the number of times that the Hong Gil-Dong customer visited the A store with the mobile device 20 is additionally stored in the A store.

When the server payment unit 34 of the marketing server 30 receives the customer payment information from the mobile device 20 through the server communication unit 31, the server payment unit 34 uses the received customer payment information to settle the goods or service requested to be paid And transmits the payment history to the customer history information database (33). The payment history sent to the customer history information database 33 is stored in accordance with the customer item and the store item.

When the server communication unit 31 receives the customer identification code matched with the store identification code from the mobile device 20, the server communication unit 31 acquires the store identification code and the customer identification information from the customer history information of the customer history information database 33, The validity period of the discount coupon corresponding to the marketing identification code received from the customer's mobile device 20, the discount coupon corresponding to the marketing identification code, the number of store visits and the payment details from the customer history information corresponding to the identification code to the mobile device 20 And transmits the marketing identification code, the validity period of the discount coupon corresponding to the marketing identification code, and the settlement history to the store terminal 50 from the customer history information.

The terminal communication unit 51 of the store terminal 50 transmits the marketing identification code and the validity period of the discount coupon corresponding to the marketing identification code among the customer history information of the customer visiting the store by using the WiFi communication or the mobile communication with the marketing server 30 , And payment history.

The customer can identify the first local area wireless communication apparatuses 10 contacted by the customer through the received marketing identification code.

The terminal display unit 52 of the store terminal 50 displays the information of the offline advertisement combined with the first short range wireless communication apparatus 10 or the short range wireless communication apparatus 10 identified through the marketing identification code, It plays the role of displaying the history.

Meanwhile, in one embodiment of the present invention, the mobile device 20 may be a smartphone provided with an application for performing the functions of the mobile device 20 described above. In this case, the application can not perform the function of the above-described mobile device 20 in the non-installed mobile device 20. [ For example, when a customer having a mobile device 20 installed with an application accesses a performer who advertises through a performance, as described above, the first short range wireless communication device 10 and the marketing server The mobile device 20 in which the application is not installed can not perform the function of the mobile device 20 described above and can not receive any marketing information .

FIG. 3 is a flowchart illustrating a marketing method using a short-distance wireless communication device, a mobile device, and a marketing server combined with an offline advertisement according to an embodiment of the present invention.

Referring to FIG. 3, the first short range wireless communication device 10 combined with the offline advertisement transmits the marketing identification code to the customer's mobile device 20 via short-range wireless communication (S301).

Next, the customer identification code stored in the mobile device 20 is matched with the received marketing identification code and transmitted to the marketing server 30 (S302).

The marketing information corresponding to the marketing identification code received from the mobile device 20 is transmitted to the mobile device 20 from the marketing information of the marketing information database 32 (S303).

The second short range wireless communication device 40 installed in the store 40 'transmits the store identification code to the customer's mobile device 20 via short-range wireless communication (S304).

The received marketing identification code is matched with the customer identification code stored in the mobile device 20 and transmitted to the marketing server 30 (S3O5).

A marketing identification code corresponding to the customer identification code and the store identification code received from the customer history information of the customer history information database 33, the validity period of the discount coupon corresponding to the marketing identification code, the payment history, (Step S306). In step S306, the store terminal 50 transmits the marketing identification code, the validity period of the discount coupon corresponding to the marketing identification code, and the payment details to the mobile device 20.

Accordingly, when the customer receives marketing information with the mobile device 20 together with the offline advertisement and visits the shop 40 ', the customer can make payment using the advertisement information and coupon information possessed by the customer , The advertiser or store staff can check which advertisements the customer visited at the store and visited the store (40 ').

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims It can be understood that

100: Marketing system using local wireless communication device combined with offline advertisement, mobile device and marketing server
10: first short range wireless communication device
20: Mobile device
21:
22:
23:
24:
25: Shared portion
30: Marketing server
31: Server communication section
32: Marketing information database
33: Customer history information database
34: Server Payment Section
40: second short range wireless communication device
50: store terminal
51:
52:

Claims (13)

A first short range wireless communication device that periodically transmits a marketing identification code through short-range wireless communication;
A second short range wireless communication device that periodically transmits the store identification code through short-range wireless communication;
A mobile device for receiving the marketing identification code or the store identification code and for matching each of the stored marketing identification code or the store identification code to the stored customer identification code; And
And a marketing server for transmitting marketing information corresponding to the marketing identification code to the mobile device and transmitting the store identification code and customer history information corresponding to the customer identification code to the mobile device.
Marketing system using short range wireless communication device, mobile device and marketing server combined with offline advertisement.
The method according to claim 1,
And a store terminal for receiving the store identification code and the customer history information corresponding to the customer identification code from the marketing server,
The marketing server,
And transmits the customer history information to a store terminal corresponding to the store identification code.
Marketing system using short range wireless communication device, mobile device and marketing server combined with offline advertisement.
3. The method of claim 2,
The store terminal comprises:
A terminal communication unit for receiving the customer history information from the marketing server; And
And a terminal display unit for displaying the customer history information.
Marketing system using short range wireless communication device, mobile device and marketing server combined with offline advertisement.
The method according to claim 1,
The marketing information includes:
And at least one of product information, service information, and discount coupon provided by the store,
The customer history information may include:
A validity period of the discount coupon corresponding to the marketing identification code, a settlement history of the goods or services, and a number of times the customer visits the store.
Marketing system using short range wireless communication device, mobile device and marketing server combined with offline advertisement.
A communication unit for matching a marketing identification code or a shop identification code with a customer identification code and transmitting the same to a marketing server and receiving marketing information corresponding to the marketing identification code from the marketing server;
A storage unit for storing the customer identification code, the marketing information, the customer settlement information necessary for the settlement process of goods or services, and the contact information; And
And a display unit for displaying the marketing information and the contact information,
Wherein,
Receiving the store identification code and customer history information corresponding to the customer identification code from the marketing server,
The display unit includes:
And displays the customer history information.
Mobile device. 6. The method of claim 5,
Wherein the marketing identification code and the store identification code,
Are received from the first short-range wireless communication apparatus and the second short-range wireless communication apparatus, respectively, to the communication unit.
Mobile device.
6. The method of claim 5,
And a settlement unit configured to transmit a payment signal to the communication unit when the goods or service of the store is received by the customer,
Wherein,
And transmits the payment information to the marketing server when receiving the payment signal.
Mobile device.
6. The method of claim 5,
And a sharing unit for receiving a customer input and selecting one or more contacts from the contact list and transmitting the shared signal to the communication unit when sharing the marketing information,
Wherein,
And transmits the marketing information to a mobile device of another customer corresponding to the selected contact when receiving the shared signal.
Mobile device.
A marketing information database for classifying and storing marketing information provided by a store for each store;
A server communication unit for transmitting the marketing information corresponding to the marketing identification code to the mobile device when receiving a customer identification code matched with the marketing identification code from the mobile device; And
And a customer history information database for classifying and storing the marketing identification code in the customer history information corresponding to the customer identification code for each store,
The server communication unit,
And transmitting the customer identification information corresponding to the store identification code and the customer identification code to the store terminal corresponding to the mobile device and the store identification code when receiving the customer identification code matched with the store identification code from the mobile device Features,
Marketing server.
10. The method of claim 9,
And a server settlement unit for clearing goods or services of the store using the customer settlement information received from the mobile device through the server communication unit.
Marketing server.
The first short range wireless communication device periodically transmitting a marketing identification code through short range wireless communication;
The second short-range wireless communication device periodically transmitting the store identification code through short-range wireless communication;
The mobile device receiving the marketing identification code or the store identification code, respectively, and transmitting the matching result to the stored customer identification code; And
The marketing server transmits marketing information corresponding to the marketing identification code to the mobile device, and stores the store identification code and customer history information corresponding to the customer identification code into a store terminal corresponding to the mobile device and the store identification code Comprising: transmitting,
A method of marketing using a local wireless communication device combined with an offline advertisement, a mobile device, and a marketing server.
12. The method of claim 11,
The terminal communication unit of the store terminal receiving the customer history information from the marketing server; And
And displaying the customer history information on the terminal display unit of the store terminal.
A method of marketing using a local wireless communication device combined with an offline advertisement, a mobile device, and a marketing server.
12. The method of claim 11,
The marketing information includes:
And at least one of product information, service information, and discount coupon provided by the store,
The customer history information may include:
A validity period of the discount coupon corresponding to the marketing identification code, a settlement history of the goods or services, and a number of times the customer visits the store.
A method of marketing using a local wireless communication device combined with an offline advertisement, a mobile device, and a marketing server.

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