KR20120137536A - Method for exchange of information between customer terminal and store terminal using nfc - Google Patents

Method for exchange of information between customer terminal and store terminal using nfc Download PDF

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Publication number
KR20120137536A
KR20120137536A KR1020110032461A KR20110032461A KR20120137536A KR 20120137536 A KR20120137536 A KR 20120137536A KR 1020110032461 A KR1020110032461 A KR 1020110032461A KR 20110032461 A KR20110032461 A KR 20110032461A KR 20120137536 A KR20120137536 A KR 20120137536A
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South Korea
Prior art keywords
terminal
information
customer terminal
customer
sales
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KR1020110032461A
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Korean (ko)
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연광일
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연광일
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Priority to KR1020110032461A priority Critical patent/KR20120137536A/en
Publication of KR20120137536A publication Critical patent/KR20120137536A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/0723—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computer Hardware Design (AREA)
  • Microelectronics & Electronic Packaging (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

As described above, in the method of exchanging information between a customer and a store using NFC according to the first embodiment of the present invention, the NFC tag having the URL address where the customer information and the store information are located by using the NFC is countered. By exchanging information by recognizing the NFC reader, the sales store uses the obtained customer information to use it for customer management and various marketing, and in return, it provides customers with various benefits such as goods discount, coupon issuance, and point earning service. The customer uses the NFC-based customer whose purpose is to automatically collect and store information such as the name, address, telephone number, homepage address, number of visits, visits, remaining coupons, and discounts of the business stores visited or visited. It is about information exchange method between business stores.

Description

Method for exchange of information between customer terminal and store terminal using NFC}

The present invention relates to NFC (Near Field Communication), and more specifically, the exchange of information between the customer and the store to provide various benefits, such as product discount and customer management through the exchange of information between the customer and the store using NFC It is about a method.

As the economy develops, personal income grows and consumption increases in many ways, including eating out, beauty, accommodation, and purchasing goods. In this situation, sales outlets are making various efforts to find publicity and marketing methods to secure loyal loyal customers who visit each other and return to each other to increase sales.

Conventionally, a sales store provides business cards and souvenirs with information on the sales store at the front desk to induce the return visits of customers, and provides customers with coupons, points earning cards, customer cards, etc. There are various implementations.

However, these methods are passive methods that rely solely on the customer's intention to give customer information, which makes it difficult to obtain detailed information about the customer, making it difficult to manage the customer in depth and actively conducting marketing through analyzing the customer's age, gender, and preferences. In addition, there is a problem in the business store to continuously spend the cost of producing business cards and souvenirs, coupons, points and customer cards.

And even if a customer brings business cards or souvenirs from a visited store, they can't remember them even if they want to visit again due to loss. In addition, customers may miss out on the benefits of losing coupons or points earning cards received from business stores. In addition, most customers' wallets are filled with credit cards, transportation cards, etc., various cards, cash, receipts, etc., so it is not easy to manage because there is not much space to carry coupons or points earning cards received from various stores.

In addition, when and where did customers go to the past week, month, year or year ago, where have they been, how many coupons do they have, how many points have they earned? Even if you want to know, there was a problem that there is no way to check if you do not record.

An object of the present invention for solving the above-mentioned conventional problems is to exchange information between a customer and a sales store using NFC (Near Field Communication), the sales store is used for customer management and various marketing using the obtained customer information In return, the company offers various benefits such as discounts of goods, coupons, and points earning services.The customer can visit or visit business stores with their business name, address, phone number, website address, number of visits, visits, remaining coupons, It is to provide a way to automatically gather information by obtaining information such as points earned and discounts.

In the method of exchanging information between a customer and a store using the NFC of the present invention to solve the above-mentioned conventional problems and achieve the above object, the customer terminal 10 and the store terminal 27 are connected to the server 30 through a network. A first step (S10) of receiving an ID and a URL address of an account including a password, and receiving the information from the customer terminal 10 and the business store terminal 27 in the account; A second step (S20) of recognizing information input to the customer terminal 10 by the NFC pad 20 of the business store terminal 27; The sales store terminal 27 is a third step (S30) for accessing the server 30 through the URL address information recognized by the customer terminal (10); The server 30 reads the information from the customer terminal 10 account based on the URL information of the customer terminal 10 through the sales store terminal 27; A fifth step of counting the number of times of access of the customer terminal 10 based on the information of the customer terminal 10 and the information on the sales store terminal of the account of the sales store terminal 27; A sixth step of storing the number of times of counting the customer terminal 10 in the customer terminal information of the account of the business store terminal 27; The seventh step of the server 30 operating an event generated according to the sales strategy of the account of the sales store terminal 27 based on the counted number of accesses; And an eighth step S40 of storing the values calculated by the server 30 in the business store terminal account and the customer terminal account and displaying the values in the business store terminal 27 and the customer terminal 10.

In this embodiment, the business store terminal 27 may be implemented as a mobile phone or a portable wireless terminal including an NFC chip.

In addition, in the sixth step, when the customer terminal 10 is the first visit, step 6-1 in which the server 30 newly registers customer terminal information in the sales store terminal account, and the customer terminal 10 is the second time. In the case of the above-described visit, the server 30 is characterized in that the step 6-2 of upgrading the customer terminal information of the store terminal account.

In the seventh step, when the customer terminal 10 visits the first visit, the server 30 calculates an event of the discount rate, coupon issuance and point accumulation according to the first visit sales strategy of the sales store terminal account ( operation) process 7-1, and if the customer terminal 10 is the second or more visits, the server 30 of the day discount rate, coupon issuance and point accumulation according to the number of visits (second or more) sales strategy of the sales store terminal account Characterized in that it consists of 7-2 steps of operation (event) operation.

Here, in step 8, the sales store terminal displays the value calculated by the server 30 on the monitor of the sales store PC 26, and the customer terminal 10 displays the value calculated by the server 30 on the mobile phone liquid crystal. Characterized in that.

As described above, the present invention can obtain detailed information about the customer from the point of view of the sales store, thereby analyzing the tendency of the customer's age, gender, preference, etc. Active marketing can be implemented through in-depth customer management. In addition, it is possible to reduce expenses such as making business cards and souvenirs, and issuing coupons and reward cards.

In addition, the customer can easily find the visited store even if the customer does not remember the visited store, and when the customer loses the coupon or point earning card received from the store, there is an effect that can not be received.

In addition, the customer can easily know the trade name, phone number, address, visitor, the number of visits, etc. of the sales stores visited and the discount details, the number of remaining coupons, the point accumulation status, etc. for each sales store.

1 is a view showing an information exchange system between a customer (smartphone) terminal and a business store terminal using NFC according to a first embodiment of the present invention.
2 is a view showing an information exchange system between a customer (smartphone) terminal and a portable business store terminal using NFC according to a second embodiment of the present invention.
3 is a flowchart illustrating a method of exchanging information between a customer (smartphone) terminal and a business store terminal using NFC according to a first embodiment of the present invention.
4A is a flowchart illustrating a process of inputting customer terminal information in the flowchart of FIG. 3.
4B is a flowchart illustrating a procedure of inputting business store terminal information in the flowchart of FIG. 3.

Hereinafter, a first embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is an overall schematic diagram of an information exchange system between a customer terminal and a business store terminal using NFC according to a first embodiment of the present invention.

As illustrated in FIG. 1, an information exchange system between a customer terminal and a store terminal using near field communication (NFC) includes a customer terminal 10 having an NFC chip 12 capable of short-range wireless communication, and a customer terminal. Business store terminal 27 including an NFC pad 20 having an NFC chip 12 and an NFC chip 22 capable of short-range wireless communication and a PC 26 connected to the NFC pad 20 and a USB cable 24. , And the server 30 that inputs, stores, builds a DB, and processes the inputted information, inputted to the customer terminal 10 and the business store terminal 27.

Here, the customer terminal 10 is implemented as a smartphone or a mobile phone.

In addition, the customer terminal 10 and the business store terminal 27 are connected to the server 30 through a network.

2 is an overall schematic diagram of an information exchange system between a customer terminal and a business store terminal using NFC according to a second embodiment of the present invention.

As shown in FIG. 2, an information exchange system between a customer terminal and a store terminal using near field communication (NFC) includes a customer terminal 10 having an NFC chip 12 capable of short-range wireless communication, and a customer terminal. In the portable business store terminal 27 'and the customer terminal 10 and the business store terminal 27, including an NFC pad 12 having an NFC chip 12 and an NFC chip 22 having a short-range wireless communication therein. The input information is configured as a server 30 for inputting, storing, constructing a DB, and processing the inputted information.

Here, the portable business store terminal 27 'inputs, stores, DBs, and processes the customer terminal information and the information of the sales store terminal through a network network, the NFC pad 20 and the PC 26 of the branch. The same function as the above, but it is easy to carry and move, and performs the same function as the first embodiment at a distance in which the communication with the server 30.

3 is a flowchart illustrating a method of exchanging information between a customer terminal and a sales store terminal using NFC according to the present invention, and FIGS. 4A and 4B illustrate a process of inputting customer terminal information and inputting a sales store terminal information in the flowchart of FIG. 2 of the present invention. A flow chart showing the steps.

As shown in FIG. 3 or FIG. 4, in the information exchange method between the customer terminal 10 and the business store terminal 27 using NFC (Near Field Communication), the customer terminal 10 and the business store terminal 27 are networked. Access to the server 30 through a network is assigned a URL address of the account including the ID and password, the server 30 is the first to receive information from the customer terminal 10 and the sales store terminal 27 to the account Step (S10) and the second step (S20) and the sales store terminal 27 to recognize the information input to the customer terminal 10 by the NFC pad 20 of the sales store terminal 27 customer terminal 10 The third step S30 of accessing the server 30 through the URL address information recognized by the server 30 and the customer terminal 10 based on the URL address information of the customer terminal 10 through the sales terminal 27. The fourth step (S40) and the server 30 to read the information from the account information of the customer terminal 10 and the business store terminal 27 Definition The fifth step S50 of counting the number of times of connection of the customer terminal 10 and the number of times of connection of the customer terminal 10 to which the server 30 is counted based on the information of the store point of sales terminal 27 is performed by the sales store terminal 27. Operation processing is performed according to the sales strategy of the account of the sales store terminal 27 based on the sixth step S60 of storing the customer terminal information of the account and the number of times the server 30 is counted. The seventh step (S70) and the server 30 stores the value calculated in the sales store terminal 27 account and the customer terminal 10 account and display on the sales store terminal 27 and the customer terminal 10 It consists of eight steps (S80).

Here, the first step includes a for inputting the customer terminal 10 information to the server and a 'for inputting the sales store terminal 27 information.

In this case, as shown in FIG. 4A, the server 10 is connected to the server 30 by the terminal 10 of the customer to create an ID and password, and is given an account (step 1-1, S11). If input (step 1-2, S12), the customer terminal account URL address is transmitted from the server 30 to the customer terminal 10 (step 1-3, S13) the customer terminal 10 received from the server 30 ) Is a URL input of the customer terminal 10 information input step is moved to the tag 12 in the customer terminal 10 and stored (steps 1-4, S14).

In addition, a 'is shown in Figure 4b, after the business store terminal 27 is connected to the server 30 to create an ID and password and receive an account (steps 1a, S21), the business store terminal ( If the information of 27 is entered (steps 1-b, S22), the business store account URL address is transferred from the server 30 to the PC 26 (steps 1-c, S23) and the business store account URL address is received from the PC ( In step 26, the tag 22 in the NFC pad 20 is moved and stored (steps 1-d, S24).

In the method of exchanging information between the customer terminal and the business store terminal 27 using NFC as described above, the method of proceeding with steps S60 and S70 according to step 5 (S50) will be described below. same.

First, in the case of the first visit in step 5 (S50), after going through step 6-1 (S61) in which the customer terminal 10 account is directly stored in the sales store terminal 27 account, the sales for the first visited customer terminal 10 are performed. In step 7-1 (S71) of calculating an event or the like according to the sales strategy of the store terminal 27.

Finally, if it is not the first visit in step 5, after the 6-2 step (S62) of updating and storing the changed part of the corresponding customer terminal 10 account information, the sales strategy of the sales store terminal 27 according to the number of visits In step 7-2 (S72) of calculating an event and the like.

In addition, after step 7 (S70), step 8 (S80) stores the value calculated by the server 30 in the account of the store terminal 27 and the customer terminal 10, and the store terminal 27 and the customer terminal. (10).

Hereinafter, the customer terminal 10 using NFC (Near Field Communication) according to another embodiment of the present invention according to the information exchange system between the customer terminal and the business store terminal using NFC according to the second embodiment of the present invention of FIG. ) And the method of exchanging information between the sales terminal 27 ', the client terminal 10 and the portable sales terminal 27' are connected to the server 30 via a network and the URL address of the account including the ID and password. The first step of receiving the information from the customer terminal 10 and the portable business store terminal 27 ′ to the account, and the information input to the customer terminal 10 and the portable business store terminal ( The second step recognized by the NFC reader 22 and the third step connected to the server 30 through the URL address information recognized by the customer terminal 10. 30 customers through the portable sales terminal (27 ') The fourth step of reading information from the customer terminal 10 account on the basis of the URL address information of the terminal 10 and the server 30 carry the information of the customer terminal 10 and the portable business of the mobile sales terminal 27 'account. The fifth step of counting the number of times of connection of the customer terminal 10 and the number of times of connection of the customer terminal 10 counted by the server 30 based on the information of the store terminal 27 'of the portable business terminal 27' account A seventh step of operating an event generated according to the sales strategy of the account of the portable sales terminal 27 'based on the sixth step of storing in the terminal information of the customer and the number of times the server 30 is counted; And the eighth step of storing the values calculated by the server 30 in the portable business store terminal 27 'account and the customer terminal 10 account and displaying them on the business store terminal 27' and the customer terminal 10. Is done.

Here, the information exchange method of steps 1, 5, 6, 7, and 8 is the same as the information exchange method between the customer terminal and the sales store terminal using the NFC (Near Field Communication) of the present invention mentioned above It is preferable.

While the present invention has been particularly shown and described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, Of course, this is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined for the equivalents as well as the claims below.

10: customer terminal 12, 22: NFC chip
20: NFC pad 22: NFC chip
24: USB cable 26: PC
27: business store terminal 27 ': portable business store terminal
30: server

Claims (5)

It consists of a customer terminal equipped with a NFC (Near Field Communication) chip, a sales store terminal formed by connecting a pad including an NFC chip to a PC for a sales store, and a server managing information on the number of visits, discount rate, and points of the customer terminal. In the information exchange method between the customer terminal and the sales store terminal using NFC,
The customer terminal 10 and the store terminal 27 are connected to the server 30 via a network and are assigned a URL address of an account including an ID and a password, and the server 30 is assigned to the account of the customer terminal 10. ) And a first step (S10) of receiving information from the business store terminal 27;
A second step (S20) of recognizing information input to the customer terminal 10 by the NFC pad 20 of the business store terminal 27;
The sales store terminal 27 is a third step (S30) for accessing the server 30 through the URL address information recognized by the customer terminal (10);
The server 30 is a fourth step (S40) for reading the information from the customer terminal 10 account based on the URL address information of the customer terminal 10 through the sales store terminal 27;
The server 30 includes a fifth step of counting the number of times of access of the customer terminal 10 based on the information of the customer terminal 10 and the information on the sales store terminal of the account of the sales store terminal 27 (S50);
The server 30 stores a connection number of the counted customer terminal 10 in the customer terminal information of the business store terminal 27 account (S60);
The server 30 is a seventh step (S70) for the operation (operation) processing the event (event) occurred in accordance with the sales strategy of the account of the sales store terminal 27 on the basis of the counted number of connection (S70);
NFC, characterized in that it comprises the eighth step (S80) of storing the value calculated in the server 30 in the sales store terminal account and customer terminal account and displayed on the sales store terminal 27 and the customer terminal 10. Information exchange method between customer terminal and sales terminal used. The method of claim 1,
Wherein the sales terminal is an information exchange method between a customer terminal and a sales terminal using NFC, characterized in that implemented as a mobile phone or a portable wireless terminal including an NFC chip. The method of claim 1,
In the sixth step,
Step 6-1 when the customer terminal 10 is the first visit, the server 30 newly registers the customer terminal information in the sales store terminal account;
If the customer terminal 10 is the second or more visits, the server 30, the information exchange method between the customer terminal and the sales terminal using NFC, characterized in that step 6-2 of upgrading the customer terminal information of the sales store terminal account . The method of claim 1,
The seventh step,
If the customer terminal 10 is the first visit, the server 30 operates the event of discount rate, coupon issuance and point accumulation on the day according to the first visit sales strategy of the sales store terminal account. Wow,
If the customer terminal 10 is the second or more visits, the server 30 processes the event of the discount rate, coupon issuance and point accumulation according to the number of visits (second or more) sales strategy of the sales store terminal account. Method of exchanging information between a customer terminal and a sales terminal using NFC, characterized in that the step 7-2. The method of claim 1,
In step 8, the sales store terminal displays the value calculated by the server 30 on the monitor PC 26 for the sales store, and the customer terminal 10 displays the value calculated by the server 30 on the mobile phone liquid crystal. Information exchange method between a customer terminal and a sales store terminal using the NFC.
KR1020110032461A 2011-04-08 2011-04-08 Method for exchange of information between customer terminal and store terminal using nfc KR20120137536A (en)

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KR1020110032461A KR20120137536A (en) 2011-04-08 2011-04-08 Method for exchange of information between customer terminal and store terminal using nfc

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101512005B1 (en) * 2013-01-31 2015-04-15 주식회사 에이치디엠아이비 Based coupon system for proviiding access to information and the method
KR20150105501A (en) * 2014-03-06 2015-09-17 한혜운 System and method for marketing using near field communication device combined with off-line advertisement, mobile device and marketing sever

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101512005B1 (en) * 2013-01-31 2015-04-15 주식회사 에이치디엠아이비 Based coupon system for proviiding access to information and the method
KR20150105501A (en) * 2014-03-06 2015-09-17 한혜운 System and method for marketing using near field communication device combined with off-line advertisement, mobile device and marketing sever

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