KR20140124030A - Customized information providing system and method for activating the medium or small market - Google Patents

Abstract

The present invention relates to a system and method for providing customized information to vitalize a medium or small market. The system of the present invention comprises: at least one mobile terminal which accesses to a central server designated by an URL included in a text message or a QR code after receiving the text message or reading the QR code, installs an information providing application, returns unique information of the mobile terminal in correspondence to the installation, and receives and displays at least one piece of advertisement content; an advertiser terminal which is connected to a POS terminal in a store of an advertiser who needs to advertise and to the central server to be able to communicate therewith, and transfers advertiser information for member registration, previously registered customer information by each advertiser, which is stored in the POS terminal, and payment information for fare charging to the central server; and the central server which receives the advertiser information, the previously registered customer information, and the payment information from the advertiser terminal, receives and registers customer information of the mobile terminal as advertisement target customer information by each advertiser, registers and stores the entire discount information related to events of each advertiser and discount information of each product, creates and registers advertisement content including the discount information related to the events by each advertiser according to searching, editing, update storing requests, and transmits a push notification message. According to the technology for providing customized information, it is possible to transmit real-time market information and event information to the provided application, to maximize advertising effects of a retail market by sharing a customer DB with a nearby retail market, and to obtain necessary information on adjacent markets and events.

Description

{Customized information providing system and method for activating the medium or small market}

The present invention relates to a system and method for providing customized information for activating a small and medium market. More specifically, the present invention relates to a system and method for providing a customer- (Retailer) to share the purchasing customer DB of other nearby advertisers (retail users) to maximize the advertisement effect, and the purchaser can receive the information of the location The present invention relates to a system and a method for providing customized information for activating a small and medium market that enables users to acquire necessary peripheral market information and event information by using a base service.

Generally, in the case of small or medium-sized market, most of the companies that sell or provide goods are small and economically unfriendly. Therefore, despite the fact that they provide goods and services of superior quality in practice, Or if you do not have a member, you will face many mistakes in operating your business.

Therefore, even though it is a small and medium sized store, stores that provide high quality goods or services need advertising technology that can efficiently provide targeted advertising or promotional information at low cost, and also have many customers or members I need a marketing method that I can do.

Korean Registered Patent No. 10-0733161 (registered on Jun. 21, 2007) discloses a system for advertising and promoting goods and services provided by sellers, receiving purchase information for purchasing products at online stores and offline stores of members, A method of managing integrated membership marketing that provides a reserve to a member's recommender, and a description of the system are known.

According to this known technology, after receiving the membership application information and the merchant application information from the consumer and the merchant, respectively, and registering them in the member and the merchant store, the merchant receives the purchase information for the merchandise associated with the merchant from the merchant, The authentication information is received, and predetermined reservation information corresponding to the purchase information is transmitted to the member and the recommender so that the customer or the member can be secured.

However, according to the related art, in the case of an advertisement medium acting as an advertisement, the criteria of the advertisement exposure are calculated for the users who installed the application, and the advertisers are attracted based on the calculated data. Therefore, The range can not be determined, and sometimes the advertisement is exposed to a large number of users irrelevant to the advertiser, thereby increasing the advertising cost.

Recently, a culture for providing and enjoying information and services through a wired / wireless information communication network has been rapidly established, and in particular, various types of information providing services or advertisement services provided through the rapid spread and spread of smart phones It is changing.

The conventional advertisement service using such a smart phone can be used to send out an advertisement SMS or MMS unilaterally from the standpoint of an advertiser without considering the situation of a customer based on a normal needs, Since the advertisement coupon is indiscriminately sent to the subscribers via SMS or MMS, the increase in sales or loyalty due to the issuance of the advertisement coupon is not enhanced, but the profit of the carrier or the coupon issuer .

Accordingly, a new advertisement technique based on a user, which is capable of target advertisement, has been developed while reducing the advertising cost in view of the advertiser. In this regard, Korean Patent Laid-Open No. 10-2010-0009517 (published on Jan. 21, 2010) Techniques relating to devices and methods are known.

This is a technology for providing a specific advertisement desired by a user with the consent of the user. The technology provides a mobile terminal that receives a mobile advertisement platform at the time of subscription of an advertisement service product and installs the mobile advertisement platform (AD terminal platform) And an advertisement providing server for transmitting the mobile advertisement platform to the mobile terminal that has subscribed to the advertisement service product and providing the advertisement contents corresponding to the received desired advertisement information set at the time of entering the advertisement service product, The predetermined advertisement or information is provided and an additional benefit such as a coupon of the area set by the user can be received, so that an efficient advertisement service can be provided through the targeted advertisement, and the advertisement cost can be reduced .

However, in the related art as described above, since the method is exposed only when a customer clicks and searched when necessary, there is a disadvantage that the effect of the advertiser is insufficient because the position of the advertiser is not reflected at all.

KR 10-0733161 B1 2007.06.21 KR 10-2010-0009517 A 2010.01.27

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a system and method for providing a smart card to a target customer who wants to associate a customer DB of an advertiser (a retail user, (E.g., a smartphone user), and to share the customer DB of other nearby advertisers (users, for example, a small retail market) And providing a customer-tailored information providing system and method for activating a small and medium market that supports and provides other advertiser information and event information using the service.

According to an aspect of the present invention, there is provided an information providing method for a mobile communication terminal, comprising reading a text message or a QR code transmitted through a wireless communication network and accessing a central server of a URL included therein, One or more mobile terminals that return unique information to a central server and receive and display one or more advertisement contents from a central server upon activation of an information providing application, an in-store force terminal of an advertiser requiring an advertisement, An advertiser terminal which is communicably connected and transmits advertiser information for subscription to a member, payment information for entering the registered customer information for each advertiser stored in the POS terminal and charging for the charge to the central server, and advertiser information Enter your registered customer information and billing information Providing a text message or a QR code containing a URL for installation guidance of an information providing application to one or more mobile terminals based on advertiser-specific registered customer information registered in the member database, Transmits the application of the mobile terminal by connecting the URL stored in the QR code, registers the customer information of the corresponding mobile terminal, which is confirmed according to whether the information providing application is installed in the transmitted mobile terminal, as the advertisement target customer information by the advertiser in the member database The advertisement contents including the sales information related to the event by the advertiser are registered and registered in the advertisement database in accordance with the registration and storage of the overall sale information and the sale information per item related to the advertiser and the search,And a central server for transmitting a push notification message linked to the advertisement contents of the corresponding advertiser to one or more mobile terminals extracted from the advertisement target customer information of the advertiser when there is a request for advertisement sending by the advertiser. It is customized information providing system.

According to another aspect of the present invention, there is provided a method for providing information provided by a central server in a network system including a central server that can be connected to one or more user terminals via a wired / wireless communication network, An advertiser information registration step of allocating advertiser information and advertiser-specific registered customer information and payment information to the member database through an input procedure of advertiser-specific registered customer information and a charge charging procedure; , A text message or a QR code containing a URL for installation guidance of the information providing application is provided to one or more mobile terminals based on the advertiser-specific registered customer information registered in the member database, and the URL stored in the provided text message or QR code Mobile An advertisement target customer information registration step of registering the customer information of the corresponding mobile terminal, which is confirmed according to whether or not the information providing application is installed in the terminal, in the member database by dividing the customer information into advertisement target customer information for each advertiser, The advertisement contents including the advertisement information including the sales information related to the event according to the advertiser in accordance with the request for the registration and storage of the related sale information and the sales information for each item and the search, And a push notification message linked with the advertisement contents of the corresponding advertiser to the one or more mobile terminals extracted from the advertisement target customer information of the corresponding advertiser, An ad that sends It is a customized information provision method for the activation of the small and medium market including the transmission step.

According to the system and method for providing customized information for activating the small and medium market of the present invention, real-time advertisement information and event information can be quickly transmitted to the smartphone of the customer stored in the customer DB of the advertiser (retail user, for example, small retail market) The advertiser can provide the event information using the customer DB of other nearby advertisers, and the purchaser can obtain the peripheral market information and the event information using the location information.

 According to the present invention, an advertiser can select an object of an advertisement for a member who desires to provide information, and can expose the advertisement in real time at a necessary time in a timely manner using the distributed information providing application. Therefore, There is an advantage of attracting the maximum number of customers with the price and increasing the effect of business activation.

In addition, according to the present invention, it is possible to utilize the regular information as it is from the advertiser's perspective, thereby enhancing the reliability of the existing customer, enabling various members around the small and medium market, There is an advantage that continuous customer management becomes possible in the future.

1 is a block diagram schematically illustrating a general configuration of a customer-customized information providing system for activating a small and medium market according to the present invention.
FIGS. 2A to 2C are exemplary screens of advertisement contents sequentially provided to a mobile terminal using a push notification message in a customized information providing system for activating a small / medium market according to the present invention.
3A to 3D are exemplary screens of advertisement contents sequentially provided to a mobile terminal by operating an information providing application installed in a mobile terminal in a customized information providing system for activating a small and medium market according to the present invention.
4A to 4C are operation flowcharts schematically illustrating a method of providing customized information for activation of a small and medium market according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the structure and overall operation of a customized information providing system and method for activating a small / medium market according to the present invention will be described in detail with reference to the accompanying drawings.

It is to be understood that the words or words used in the present specification and claims are not to be construed in a conventional or dictionary sense and that the inventor can properly define the concept of a term in order to describe its invention in the best possible way And should be construed in light of the meanings and concepts consistent with the technical idea of the present invention. Therefore, it should be understood that the embodiments described herein and the configurations shown in the drawings are only the most preferred embodiments of the present invention, and that various equivalents and modifications may be made thereto at the time of the present application shall.

FIG. 1 is a block diagram schematically illustrating a general configuration of a customer-customized information providing system for activating a small / medium market according to the present invention. FIGS. 2A to 2C show a customer- FIGS. 3A to 3D illustrate examples of advertisement contents that are sequentially provided to a mobile terminal using a push notification message. FIG. 3A to FIG. 3D illustrate exemplary embodiments of an information providing application installed in a mobile terminal in a customized information providing system for activating a small / Are exemplary screens of advertisement contents sequentially provided to the mobile terminal by the operation of displaying the advertisement contents.

1, the system of the present invention comprises a mobile terminal 10, an advertiser terminal 20, a force terminal 21, and a central server 100, And includes a membership database 110 and an advertisement database 120.

The mobile terminal 10 is a device capable of communication in a mobile environment (WAP) via a wireless communication network, and can be configured as a wireless terminal such as a notebook PC, a netbook PC, a smart phone terminal, a tablet PC, The mobile terminal 10 receives the text message transmitted through the wireless communication network, extracts the URL included in the text message, connects to the central server 100 of the URL, downloads and installs the information providing application, The mobile terminal 10 is automatically connected to the central server 100 by the operation of driving the information providing application to return unique information of the mobile terminal according to installation of the information providing application to the central server 100, The advertisement contents can be received and displayed.

The advertiser terminal 20 is a device capable of communicating with a computer environment (WEB) via a wired communication network or a mobile environment (WAP) via a wireless communication network, such as a desktop PC, a notebook PC, a netbook PC, a smart phone terminal, A smart TV or the like, or a smart device. The advertiser terminal 20 is a device having hardware and software that can be connected to the central server 100 via a wired / wireless communication network. The advertiser terminal 20 includes an advertiser's in-store force terminal 21 and a network And transmits the information to the central server 100 through the reading, storing, and management of the advertiser information for registering for membership and the registered customer information for each advertiser previously stored in the POS terminal 21 so as to be communicable with the central server Or transmits payment information for charge charging to the central server 100.

The central server 100 collects the ID and advertiser information required for membership registration through the membership registration procedure according to the request for membership of the advertiser, registers the member ID in the member database on the basis of the location information of the address, The POS terminal 21, which is communicably connected to the corresponding advertiser terminal 20 according to a request for inputting the pre-registered customer information by the registered member of the advertiser, And executes a fee payment procedure for charging a fee necessary for sending an advertisement by using the payment information inputted from the advertiser terminal 20 so that the advertiser information based on the address location information and the advertiser- And registers it in the database 110.

At this time, according to the request of membership of the advertiser in the central server, each advertiser member can be registered as a general member, an affiliate member, an agency member, a distributor member, etc., and the assigned homepage can also be registered in the main homepage, A distributor administrator homepage, and a use manager's homepage, respectively.

For example, the basic homepage is a customer-oriented homepage based on SMS and MMS. It also functions as a member by grade (general member, merchant member, agency member, and salesperson member), mileage charging function, SMS and MMS If you are a merchant member, you can send SMS, MMS text sending screen function, various character frame function, send phone number and address book management function to send information to send customer, send message, charge mileage , Usage history report function according to success or the like.

Here, the general member is a general member who sends SMS and MMS, the merchant member is the member who can send the advertisement, and the dealer member is the sales agent of the merchant (set up in the field of the merchant) You can output or set the margin rate for each reseller. The distributor member is a distributor managing the distributor, and can set the distributor field in each distributor field, output the total usage amount of the management member member of the distributor member who belongs to the distributor in the future, or set the margin rate of each distributor by each distributor.

The homepage for the merchant is the manager page of the merchant customer who can send the advertisement. It stores the phone number of Excel, stores and manages the member information, sends SMS, MMS to the stored member, and sends the application URL to install the application by SMS Function, advertisement DB production function (setting of goods photograph and sale period coupon; basic image can be searched by DB, and personal photograph can be stored). For example, the basic product pictures are already available, so that basic search is possible, and special products (fish, vegetables, etc.) of merchants are sent to the advertisement application for the purpose of taking pictures and enabling individual management, (For example, sending an advertisement to a registered member is 5,500 won for 2,000 users, and sending an unregistered member to an unregistered member can be applied for 11,000 won for each 2,000 users) Mileage charging and usage report function, and SMS, MMS, advertisement, and so on.

The distributor and distributor administrator page can be configured to set the margin for the amount of application advertisement of the corresponding merchant and the period margin for the ratio, have.

This usage manager page is used to set up the general page and report function of the homepage, registration and margin rate setting of dealers and distributors, SMS, MMS, advertisement cost of each merchant (when the advertiser sends to the registered member, (Barcode input) function, public advertisement production and distribution (band advertisement at the top of the application) function, the function of moving to the URL when a public advertisement is clicked on the application, and other general management functions Lt; / RTI >

Also, the central server 100 confirms whether there is a request to send a text message by the advertiser member, and transmits the information providing application to one or more mobile terminals 10 based on the registered customer information of each advertiser registered in the member database 110 And receives the customer information of the corresponding mobile terminal 10 identified by the corresponding mobile terminal according to whether the information providing application is installed in the mobile terminal to which the text message is transmitted And registers it in the member database 110 as the advertisement target customer information based on the address location information.

In addition, the central server 100 may register and store all sales-related event information and sales information for each advertiser, which are performed through the allocation area on the homepage allocated to each advertiser at the time of subscription, and search and edit And an update storing operation according to a request of an advertiser, thereby enabling an advertiser to produce advertisement contents in a desired form.

In this way, the central server 100 can create advertisement contents including advertisement-related sales information for each advertiser at the request of each advertiser, and register the advertisement contents in the advertisement database 120. Then, the central server 100 confirms whether there is an advertisement dispatch request by the advertiser If there is an advertisement sending request, the member database 110 extracts the advertisement target customer information of the corresponding advertiser and transmits a push notification message (see FIG. 2A) linked to the advertisement contents of the advertiser to one or more mobile terminals. Such push notification messages may be implemented using, for example, Google Cloud Messaging Service (GCM) and Apple Push Notification Services (APNs).

At this time, the central server 100 includes a peripheral information search button for searching for the location-based peripheral information in the advertisement contents, and the peripheral information search button is provided with an advertiser or one or more other advertisers So that the advertisement contents of other advertisers (stores) around the user's own location can be selected selectively if the user wants or needs them even if the user is not an advertisement target of the user of the mobile terminal . In this case, when the central server 100 clicks on the advertisement contents of other nearby advertisers provided through the surrounding information search button, the customer information of the corresponding mobile terminal is displayed as the advertisement target customer information of the surrounding advertiser who clicked the content, So that it is possible to share the advertisement target customer information even if the user of an arbitrary mobile terminal is an advertisement target of another advertiser, thereby expanding the advertisement effect.

Meanwhile, the push notification message can be periodically transmitted in real time or at predetermined time intervals according to the advertisement sending request by the corresponding advertiser. As illustrated in FIG. 2A, a push notification view and a close item selection button . When the detail view item button for the push notification message is selected, the central server 100 confirms the selection state and displays all event related sale information of the corresponding advertisement contents linked to the push notification message in the form as illustrated in FIG. 2B And display it. At this time, all sales information related to the event includes one or more sale item information that can be selected by the user, and each sale item information includes discount coupon information information And the individual sale item information including the discount coupon information may include barcode information for coupon recognition and detailed discount information for each item as illustrated in FIG. 2C.

3A to 3D, the central server 100 directly drives the information providing application in the mobile terminal 10 and accesses the homepage. In this case, the central server 100 selects a search button for surrounding information on the homepage, In the case of selecting any one of the advertisement contents, the selected advertisement contents may be provided through the same process as the above method.

The overall operation of the present invention will now be described.

4A to 4C are operational flowcharts schematically illustrating a method of providing customized information for activating a small / medium market according to the present invention. In FIG. 4A to FIG. 4C, a network system including a central server connectable through a wired / A method of providing information by a central server, and the method of the present invention includes an advertiser information registration step, an advertisement target customer information registration step, an advertisement production and registration step, and an advertisement transmission step.

In the step of registering the advertiser information, it is checked whether there is an applicant membership application, and a membership registration procedure is executed to allocate an ID, authorization, and a homepage area for each advertiser (S101 - S103) And registering the advertiser information based on the location information of the addressee, the previously registered customer information for each advertiser, and the payment information in the member database through the input procedure and the charge charging procedure (S104, S105).

In step S106, it is determined whether there is a character transmission request by the advertiser. In response to the character transmission request, information on one or more mobile terminals is provided based on the registered customer information of each advertiser registered in the member database A step S107 of transmitting a text message containing a URL for installing the application, a step S108 of determining whether or not an information providing application is installed in the mobile terminal to which the text message is transmitted, (S109) receiving customer information of the mobile terminal and registering the information in the member database as advertisement information of the advertiser based on the location information of the addressee (S109).

The step of creating and registering the advertisement includes the steps of registering and storing the total sales information related to the advertiser-related events and the sale information per item on the advertiser-specific homepage allocation area and supporting search, edit, and update storage of the previously registered sale information (S110) (S111) of creating advertisement contents including advertisement-related sale information per advertiser at the request of the advertiser and registering the advertisement contents in the advertisement database.

In step S112, it is determined whether there is an advertisement sending request by the corresponding advertiser (S112). If there is an advertisement sending request by the corresponding advertiser (Y branch in S112) And transmitting a push notification message linked with the advertisement contents of the advertiser to at least one mobile terminal extracted from the advertisement target customer information (S113). The push notification message may be implemented using, for example, a Google cloud messaging service (GCM) and an Apple Push Notification Service (APNs). The push notification message may be a real- And transmitted periodically every time.

In addition, the push notification message transmitted in the advertisement transmission step may include a push notification view that can be selected by the user and a selection button of the close item. Accordingly, the advertisement transmission step may include checking whether a view item button for the push notification message is selected (S114), and if the check result view item button is selected, providing the event related full sale information of the corresponding advertisement content linked to the push notification message (S115).

In addition, one or more sale item information that can be selected by the user may be provided in the entire sale information related to the event, and each sale item information may include discount coupon information. In addition, the individual sale item information including the discount coupon information may include detailed discount information for each item and barcode information for coupon recognition. In step S117, it is determined whether there is an individual sale item view selection (step S116). If the selected sale item view selection is confirmed (Y branch in step S116) As shown in FIG.

Meanwhile, the advertisement contents transmitted in the advertisement transmission step may include a peripheral information search button for searching for the location-based peripheral information, and the peripheral information search button may include one or more advertisers or one or more Ad content for other advertisers may be provided in a linked form. In this case, the advertisement transmission step may include checking whether the location-based neighboring information viewing is selected (S118). If the location-based neighboring information viewing is selected as a result of the checking, the advertiser or one or more other advertisers And providing advertisement contents (S119). In step S120, the advertisement transmission step determines whether to click the advertisement content of the surrounding advertiser provided through the surrounding information search button. If the advertisement content of the surrounding advertiser is clicked in step S120, (S121) automatically registering the advertisement target customer information in the member database.

If the user directly accesses the homepage by driving the information providing application in the mobile terminal without depending on the advertisement sending request by the advertiser, the advertisement transmitting step may include selecting the search button for the surrounding information on the homepage, It is possible to provide the selected advertisement contents. Thus, according to the present invention, it is possible to freely access the advertisement contents of the advertiser who is not registered as the advertisement target customer, from the viewpoint of the user of the mobile terminal, and the advertisement of the surrounding advertiser It is possible to freely secure the customer information of the advertisement target by using the target customer information.

The above embodiments of the present invention include a computer readable medium including program instructions for performing various computer implemented operations. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. Examples of the computer readable medium include magnetic media such as hard disks, floppy disks and magnetic tape, CD- An optical recording medium such as a DVD, a hardware device configured to store and execute program commands such as ROM, RAM, flash memory and the like. Examples of program instructions also include high-level language code that can be executed by a computer using an interpreter, as well as machine code, such as those produced by a compiler.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Modification is possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all equivalents or equivalent variations thereof are included in the scope of the present invention.

10: Mobile terminal 20: Advertiser terminal
21: Force terminal 100: Central server
110: Membership database 120: Advertising database

Claims (24)

Receives a text message transmitted through a wireless communication network or reads a QR code and is connected to a central server of a URL contained therein to return installation information of the information providing application and unique information of the mobile terminal according to installation thereof to the central server, One or more mobile terminals for receiving and displaying one or more advertising content from a central server upon activation of a provisioning application;
The information processing apparatus is connected to a central server via an in-store POS terminal and a network of an advertiser who requires an advertisement. The advertiser information for the membership registration, the payment for filling the charge and the input of the registered customer information for each advertiser stored in the POS terminal An advertiser terminal for delivering information to a central server; And
The advertiser terminal receives the advertiser information, the advertiser-specific registered customer information and the payment information, registers the registered advertiser information in the member database, and installs the information providing application in one or more mobile terminals based on the registered advertiser- A text message or a QR code containing a URL for a guidance is provided and the application of the mobile terminal is connected by connecting the URL stored in the provided text message or the QR code and it is confirmed according to whether or not the information providing application is installed in the transmitted mobile terminal The customer information of the mobile terminal is registered in the member database as the advertisement target customer information by the advertiser, the registration and storage of the entire sale information and the sale information according to the advertiser, and the retrieval and the editing and the update storing of the already registered sale information By advertiser The advertising contents including advertisement information related to the advertisements are registered and registered in the advertisement database, and when there is an advertisement dispatch request by the advertiser, the advertisement contents of the advertiser are linked to one or more mobile terminals extracted from the advertisement target customer information of the advertiser And a central server for transmitting the push notification message to the customer.
The system according to claim 1,
According to the request for membership of the advertiser, the ID and the advertiser information necessary for membership registration are collected from the advertiser terminal through the membership registration procedure, the member registration, the authorization of the advertiser member,
And a charge charging procedure necessary for collecting and sending the registered customer information from a POS terminal connected to the corresponding advertiser terminal according to a request for inputting pre-registered customer information by the member registered as an advertiser member, And registering the advertiser-registered customer information and the payment information in the member database.
The system according to claim 1,
Wherein the advertiser information and the advertisement target customer information for each advertiser are registered based on the location information of the addressee.
The system according to claim 3,
And a peripheral information search button capable of searching for location-based peripheral information in the advertisement contents,
Wherein the peripheral information search button is provided with linked advertisement contents for the advertiser or one or more other advertisers located in the vicinity of the advertisement target customer.
5. The system according to claim 4,
And automatically registers the customer information of the mobile terminal in the member database as the advertisement target customer information of the surrounding advertiser when the advertisement contents of the surrounding advertiser provided through the peripheral information search button is clicked. A customized information provision system for customers.
The system according to claim 3,
Wherein the customer information is shared between the advertiser and one or more other advertisers.
The system according to claim 1,
When a correction (correction or deletion) of existing information is performed due to an error in the information of the advertisement contents already sent to the one or more mobile terminals, a push notification message informing correction of the existing information is retransmitted. A customized information provision system for customers.
The method of claim 1,
It is implemented using Google Cloud Messaging Service (GCM) and Apple Push Notification Service (APNs).
9. The method of claim 8,
And a selection button for selecting a close item to be selected by a user and being selectable by a user, in response to an advertisement sending request by the corresponding advertiser, .
10. The system according to claim 9,
And displaying the event related full sale information of the corresponding advertisement contents linked to the push notification message by displaying whether the detailed view item button for the push notification message is selected and displaying the event information. Delivery system.
11. The method of claim 10, wherein the event-
Wherein at least one sale item information selectable by a user is provided for each item, and each of the individual sale item information includes a discount coupon valid / absent information. system.
The method of claim 11, wherein the individual sale item information including the discount coupon information includes:
Discount information for each item, and barcode information for coupon recognition.
The system according to claim 1,
When the mobile terminal operates the information providing application and accesses the homepage, it selects the peripheral information search button on the homepage and provides the selected advertisement contents when selecting any one of the registered advertisement contents for each advertiser. Customized information provision system for market activation.
A method for providing information by a central server in a network system including a central server that a user terminal is connectable via a wired / wireless communication network,
(a) collecting at least one advertiser information, allocating a homepage area for each advertiser, and separating the advertiser information, the registered customer information and the billing information for each advertiser into the member database An advertiser information registration step of registering the advertiser information;
(b) providing a text message or a QR code containing URLs for installation guide of the information providing application to one or more mobile terminals based on the advertiser-specific registered customer information registered in the member database, A customer information registration step of registering the customer information of the corresponding mobile terminal, which is confirmed according to whether the information providing application is installed in the mobile terminal transmitted through the URL stored in the member database, into the customer database by dividing the customer information by the advertiser;
(c) registering and storing all sales information related to each advertiser-related event and item-specific sale information on the advertiser-specific homepage allocation area, and searching and editing and updating and storing the previously registered sale information, Creating and registering the advertisement contents including the advertisement contents in the advertisement database; And
(d) If there is an advertisement sending request by the corresponding advertiser for each of the registered advertiser-specific advertisement contents, the one or more mobile terminals extracted from the advertisement target client information of the corresponding advertiser transmits a push notification And transmitting the message to the customer. The method of claim 1, further comprising:
15. The method of claim 14, wherein the step (a)
(a1) collecting ID and advertiser information necessary for membership registration through a membership registration procedure according to an advertiser's membership registration request, performing member registration, granting authorization of an advertiser member, and allocating an area of a homepage;
(a2) upon receiving a request for inputting pre-registered customer information by the advertiser member, receiving customer information previously registered in a POS terminal of the corresponding advertiser member, executing a fee charging procedure necessary for sending the advertisement, And registering the separately registered customer information and the payment information in the member database.
15. The method of claim 14, wherein in the step (a) of registering advertiser information and (b)
And registering the advertiser information and the advertisement target customer information for each advertiser based on the location information of the addressee.
17. The method of claim 16, wherein the step (d)
And a peripheral information search button capable of searching for location-based peripheral information in the advertisement contents,
Wherein the peripheral information search button is provided with linked advertisement contents for the advertiser or one or more other advertisers located in the vicinity of the advertisement target customer.
18. The method of claim 17, wherein the step (d)
And automatically registers the customer information of the mobile terminal in the member database as the advertisement target customer information of the clicked surrounding advertiser when the advertisement contents of the peripheral advertiser provided through the peripheral information search button is clicked, How to provide customized information for activation.
15. The method of claim 14,
This is implemented using Google Cloud Messaging Service (GCM) and Apple Push Notification Services (APNs).
20. The method of claim 19,
Wherein the advertisement information is periodically transmitted in real time or at predetermined times according to an advertisement sending request by the advertiser, and includes a push notification view and a close item selection button that can be selected by the user. Way.
21. The method of claim 20, wherein the step (d)
And displaying and providing event related full sale information of the corresponding advertisement content linked to the push notification message by confirming whether the detail view item button for the push notification message is selected A method for providing customized information for a user.
22. The method of claim 21, wherein the event-
Wherein at least one sale item information selectable by a user is provided for each item, and each of the individual sale item information includes a discount coupon valid / absent information. Way.
23. The method of claim 22, wherein the individual sale item information including the discount coupon information comprises:
Discount information for each item, and bar code information for coupon recognition.
15. The method of claim 14, wherein the step (d)
Wherein the mobile terminal provides the selected advertisement contents when selecting one of the registered advertisement contents for each advertiser and selecting a search button for surrounding information on the homepage when accessing the homepage by driving the information providing application on the mobile terminal. How to provide customized information for activation.

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