KR20150098241A - 온라인 시스템 내 질의에 기반한 사용자로의 객체의 타겟팅 - Google Patents

온라인 시스템 내 질의에 기반한 사용자로의 객체의 타겟팅 Download PDF

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Publication number
KR20150098241A
KR20150098241A KR1020157019228A KR20157019228A KR20150098241A KR 20150098241 A KR20150098241 A KR 20150098241A KR 1020157019228 A KR1020157019228 A KR 1020157019228A KR 20157019228 A KR20157019228 A KR 20157019228A KR 20150098241 A KR20150098241 A KR 20150098241A
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KR
South Korea
Prior art keywords
search
social networking
networking system
user
ranking
Prior art date
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Ceased
Application number
KR1020157019228A
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English (en)
Korean (ko)
Inventor
알론 아미트
그레고리 조셉 배드로스
Original Assignee
페이스북, 인크.
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Publication date
Application filed by 페이스북, 인크. filed Critical 페이스북, 인크.
Publication of KR20150098241A publication Critical patent/KR20150098241A/ko
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G06F17/30864—
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G06Q10/48—Business processes related to social networking or social networking services using social graphs
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0245—Surveys
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G06Q50/01—
    • G06Q50/30—

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Operations Research (AREA)
  • Tourism & Hospitality (AREA)
  • Human Resources & Organizations (AREA)
  • Quality & Reliability (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Computing Systems (AREA)
KR1020157019228A 2012-12-17 2013-12-05 온라인 시스템 내 질의에 기반한 사용자로의 객체의 타겟팅 Ceased KR20150098241A (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/717,545 2012-12-17
US13/717,545 US20140172564A1 (en) 2012-12-17 2012-12-17 Targeting objects to users based on queries in an online system
PCT/US2013/073411 WO2014099402A1 (en) 2012-12-17 2013-12-05 Targeting objects to users based on queries in an online system

Publications (1)

Publication Number Publication Date
KR20150098241A true KR20150098241A (ko) 2015-08-27

Family

ID=50932032

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020157019228A Ceased KR20150098241A (ko) 2012-12-17 2013-12-05 온라인 시스템 내 질의에 기반한 사용자로의 객체의 타겟팅

Country Status (6)

Country Link
US (1) US20140172564A1 (https=)
JP (1) JP2016503201A (https=)
KR (1) KR20150098241A (https=)
AU (1) AU2013363476A1 (https=)
CA (1) CA2892441C (https=)
WO (1) WO2014099402A1 (https=)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105556514B (zh) * 2014-06-25 2020-11-20 北京百度网讯科技有限公司 一种基于用户搜索行为进行数据挖掘的方法和装置
US9582537B1 (en) 2014-08-21 2017-02-28 Google Inc. Structured search query generation and use in a computer network environment
US10489284B1 (en) * 2016-08-12 2019-11-26 Twitter, Inc. Evaluation infrastructure for testing real-time content search
CN111813828B (zh) * 2020-06-30 2024-02-27 北京百度网讯科技有限公司 一种实体关系挖掘方法、装置、电子设备及存储介质

Family Cites Families (22)

* Cited by examiner, † Cited by third party
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US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US7065500B2 (en) * 1999-05-28 2006-06-20 Overture Services, Inc. Automatic advertiser notification for a system for providing place and price protection in a search result list generated by a computer network search engine
JP3948665B2 (ja) * 2003-01-14 2007-07-25 株式会社日立製作所 通信型ナビゲーションシステムにおける入力支援方法ならびに装置
US7747639B2 (en) * 2005-08-24 2010-06-29 Yahoo! Inc. Alternative search query prediction
US8073860B2 (en) * 2006-03-30 2011-12-06 Veveo, Inc. Method and system for incrementally selecting and providing relevant search engines in response to a user query
US7904461B2 (en) * 2007-05-01 2011-03-08 Google Inc. Advertiser and user association
US10867123B2 (en) * 2009-11-09 2020-12-15 Microsoft Technology Licensing, Llc Social browsing
US20100094673A1 (en) * 2008-10-14 2010-04-15 Ebay Inc. Computer-implemented method and system for keyword bidding
US20100119053A1 (en) * 2008-11-13 2010-05-13 Buzzient, Inc. Analytic measurement of online social media content
BRPI0924542A2 (pt) * 2009-03-03 2015-06-30 Google Inc Método e sistema para fornecimento de publicidade para usuários de rede social
US20100306249A1 (en) * 2009-05-27 2010-12-02 James Hill Social network systems and methods
KR20110032878A (ko) * 2009-09-24 2011-03-30 김석기 Sns 프로그램에서 구현되는 키워드 광고방법 및 시스템
JP4937336B2 (ja) * 2009-12-08 2012-05-23 ヤフー株式会社 検索連動スタンプサービス提供装置、方法及びプログラム
AU2010333884B2 (en) * 2009-12-23 2014-03-27 Facebook, Inc. Selection and presentation of related social networking system content and advertisements
US9129012B2 (en) * 2010-02-03 2015-09-08 Google Inc. Information search system with real-time feedback
US8706750B2 (en) * 2010-08-19 2014-04-22 Google Inc. Predictive query completion and predictive search results
US8538978B2 (en) * 2010-11-22 2013-09-17 International Business Machines Corporation Presenting a search suggestion with a social comments icon
US20120158685A1 (en) * 2010-12-16 2012-06-21 Microsoft Corporation Modeling Intent and Ranking Search Results Using Activity-based Context
US8909637B2 (en) * 2011-06-03 2014-12-09 Facebook, Inc. Context-based ranking of search results
US20130173398A1 (en) * 2011-12-29 2013-07-04 Microsoft Corporation Search Engine Menu-based Advertising
US8799296B2 (en) * 2012-02-23 2014-08-05 Borislav Agapiev Eigenvalue ranking of social offerings using social network information
US8713042B1 (en) * 2012-10-11 2014-04-29 Google Inc. Processing autocomplete suggestions

Also Published As

Publication number Publication date
CA2892441C (en) 2020-02-18
AU2013363476A1 (en) 2015-06-11
CA2892441A1 (en) 2014-06-26
US20140172564A1 (en) 2014-06-19
WO2014099402A1 (en) 2014-06-26
JP2016503201A (ja) 2016-02-01

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