KR20150092409A - On-line advertisement method and system by using multiple access ranking game - Google Patents

Abstract

The present invention relates to an online advertisement method using a multiple access ranking game and, more specifically, to an online advertisement method using a multiple access ranking game to which one or more terminals connect. The method includes: a step of accumulating a result of the multiple access ranking game; a step of determining coupon issuance for a user whose result of the multiple access ranking game is within a certain ranking; and a step of issuing a coupon provided by a business around a location of a user based on current location information of the user if it is determined to issue a coupon. Therefore, the online advertisement method using a multiple access ranking game can advertise effectively at lower costs by performing an advertisement through a game.

Description

TECHNICAL FIELD [0001] The present invention relates to an online advertisement method and system using a multiple access ranking game,

The present invention relates to an online advertising method using a multiple access ranking game, and more particularly, to an online advertising method using a multiple access game using a multiple access game and a location information of a user.

 In general, various online and offline advertisement methods have existed in order to induce and facilitate purchasers' purchase in distribution of manufactured products. The online advertisement method conventionally performed in the past includes a banner advertisement method for inserting a multimedia banner into a home page of a portal site or the like having a high page view that a large number of visitors visit, a keyword providing a certain link based on a keyword Advertising methods, online marketplaces such as large-scale online shopping malls, online auction sites, and social commerce brokering a large number of joint purchases have been proposed. Among them, online advertising methods such as banner advertisement and keyword advertisement using online are the most commonly used methods, but they have many problems such as low recognition rate compared with the frequency of exposure and low sales volume compared to the advertisement cost.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide an advertisement method and a system therefor that can provide a low cost and high efficiency online advertisement.

According to an aspect of the present invention, there is provided an online advertisement method using a multiple access ranking game to which one or more terminals are connected, the method comprising: aggregating a result of the multiple access ranking game; Determining a coupon issuance for a user whose result of the multiple access ranking game is within a predetermined rank; And issuing a coupon provided by a neighboring company based on the current location information of the user when the issuance of the coupon is determined.

According to another aspect of the present invention, there is provided a game system comprising: a game server for providing a ranking game in which one or more terminals simultaneously access; A geographic information server providing coupon provider information according to the location; And a control unit for providing a coupon based on a predetermined ranking of the ranking game provided from the game server and coupon provider information about a current location of the terminal provided from the geographic information server Provide online advertising system.

According to the present invention, an online advertisement can be performed using a multi-access ranking game, so that the user can feel the fun and induce competition, thereby providing more effective and inexpensive advertisements.

In addition, according to the present invention, it is possible to provide an efficient advertisement method with high probability of leading to actual purchase by providing a coupon based on the location of the user.

1 is an overall configuration diagram of an online advertisement system using a multiple access ranking game according to an embodiment of the present invention.
2 is a flowchart illustrating an online advertisement method using a multiple access ranking game according to an embodiment of the present invention.
3 is a flowchart illustrating an online advertisement method using a multiple access ranking game according to another embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. Like reference numerals are used for like elements in describing each drawing.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Hereinafter, the same reference numerals will be used for the same constituent elements in the drawings, and redundant explanations for the same constituent elements will be omitted.

1 is an overall configuration diagram of an online advertisement system using a multiple access ranking game according to an embodiment of the present invention.

Referring to FIG. 1, a terminal 110 used for a game according to an embodiment of the present invention and a game providing system 200 are included.

The terminal 110 accesses the game providing system 200 to perform a game, and a plurality of users access the game providing system 200 at the same time to play the game.

The game progress screen of the terminal 110 may include an advertisement for a product or a service provided from a vendor.

The advertisement may be provided in a game background frame or a background phrase, and may be classified according to a business type so that a user can select a desired business type. This is to encourage users to directly view the advertisement inserted in the game and participate in the game for advertisement.

Here, the advertisement for the received goods or services may be related to the game provided by the game providing system 200, or may be independent of the game. Preferably, the advertisement includes an advertisement associated with the goods, the service, or the goods or services in order to further enhance the advertisement effect of the goods or services while improving the understanding of the consumers (users) with respect to the goods or services .

The terminal 110 is informed of the result ranking of the game, and the terminal receives the coupon in a predetermined order. To do so, it is necessary to clarify who is in a predetermined rank. It is possible to additionally transmit the identification information of the user participating in the game to distinguish the user terminal 110, for example, user information or information of the terminal, to a level of a person skilled in the art It is self - evident. Specifically, the user information includes various types of information such as an ID, a telephone number, an internet protocol (Internet Protocol) address, a resident registration number, a social security number (SSN) Authentication number, and the like, and the terminal information may be a telephone number, a product serial number, an IP address assigned to the terminal, or the like.

Here, the coupon is merely an embodiment in which the user receives compensation, and may be provided in various forms of goods or services of all kinds, such as a product, a mobile coupon, a gift certificate, and a point.

The game providing system 200 includes a game server 220 that provides a game accessible to a plurality of users, a geographic information server 230 that provides information on a user's current location, And a control unit 210 for controlling the geospatial information server 230.

The game server 220 provides advertisements in addition to games, and can provide advertisement information as well as various information on products or services for advertisement. The information related to the advertisement may be included in the game server 220, but may be provided from a separate advertisement information server (not shown).

The geographic information server 230 provides location information to the game server 220. The coupon provider information is provided according to the current location of the user. The information may store not only the generated information but also information input from information or commands from the terminal of the external administrator.

The control unit 210 provides a coupon based on the predetermined ranking of the ranking game provided from the game server 220 and coupon provider information about the current position of the terminal provided from the geographic information server 230.

Here, the terminal 110 and the game providing system 200 are capable of transmitting and receiving information and commands to / from each other through a wired / wireless network.

In this way, through the terminal 110, the game server 220, and the geographic information server 230, the present invention can implement a marketing method using a game in which one or more users participate.

2 is a flowchart illustrating an online advertisement method using a multiple access ranking game according to an embodiment of the present invention.

Referring to FIG. 2, an online advertisement method using a multiple access ranking game according to an embodiment of the present invention is as follows.

First, one or more terminals access the game providing system 200 to perform a multiple access ranking game, and then proceeds to play the game (S110).

The result of the multiple access ranking game of a plurality of users participating in the game is aggregated according to the result of the game (S120).

It is determined whether the result of the multiple access ranking game is within a predetermined rank (Rth), and coupon issuance is determined for the users within the ranking (S130). Users who are not within the rank do not receive the coupon issue, and users within the rank order proceed to the next step.

If the coupon issuance is determined to be within the rank of the user, the nearby company is searched based on the current location information of the user (S140). It is preferable that the business information is classified by business type.

Thereafter, the coupon selected by the user is issued (S150). The discount rate of the coupon may be issued differently according to the ranking.

3 is a flowchart illustrating an online advertisement method using a multiple access ranking game according to another embodiment of the present invention.

First, before the user proceeds the game, the coupon provider near the user is searched on the game background screen (S100). This can be provided through the provision of location information set in the game application and various notification function settings, and when the user agrees to the location information, the local event is notified to the user.

Thereafter, similar to the embodiment of Fig. 2, a multi-access game is accessed (S110), a ranking is performed (S120), and a coupon is issued according to the result (S150).

In this embodiment, since the user participates in the game by watching the coupon to be issued in advance before proceeding to the game, the user may not play an unnecessary game, and only when there is a desired coupon, the user participates in the game.

For example, if a user agrees to the location information by viewing an advertisement of free 10 cups of coffee in a cafe in Gangnam, if a notification message is transmitted using the location information of an event close to the user, The connection ranking game is proceeded. When the result of the game reaches 10 yuan, it will be sent to the mobile coupon user and the free coffee of the cafe located in Nonhyeon-dong, Gangnam can be provided.

110: terminal 200: game providing system
210: control unit 220: game server
230: geographic information server

Claims (5)

A method for online advertising using a multiple access ranking game to which one or more terminals access,
Aggregating the results of the multiple access ranking game;
Determining a coupon issuance for a user whose result of the multiple access ranking game is within a predetermined rank; And
And issuing a coupon provided by a neighboring company based on the current location information of the user when the issuance of the coupon is determined. The method according to claim 1,
The above company is an online advertising method using a multiple access ranking game classified by business type. The method according to claim 1,
The company provides an advertisement to a game background frame or a background phrase using a multiple access ranking game. The method according to claim 1,
Wherein the multiple access ranking game issues different discount rates of the coupons according to ranking. A game server for providing a ranking game in which one or more terminals access at the same time;
A geographic information server providing coupon provider information according to the location; And
And a control unit for providing a coupon based on a predetermined ranking of the ranking game provided from the game server and coupon provider information about a current position of the terminal provided from the geographic information server, Advertising system.

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