KR20150047151A - Method for providing advertising information based on push manner and apparatus therefor - Google Patents

Method for providing advertising information based on push manner and apparatus therefor Download PDF

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Publication number
KR20150047151A
KR20150047151A KR1020130126630A KR20130126630A KR20150047151A KR 20150047151 A KR20150047151 A KR 20150047151A KR 1020130126630 A KR1020130126630 A KR 1020130126630A KR 20130126630 A KR20130126630 A KR 20130126630A KR 20150047151 A KR20150047151 A KR 20150047151A
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South Korea
Prior art keywords
information
providing
advertisement
server
public
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KR1020130126630A
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Korean (ko)
Inventor
서동수
Original Assignee
성신여자대학교 산학협력단
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Priority to KR1020130126630A priority Critical patent/KR20150047151A/en
Publication of KR20150047151A publication Critical patent/KR20150047151A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

A method and apparatus for providing advertisement information based on a push method are disclosed. A method of providing advertisement information includes the steps of acquiring public information for a user from a user terminal, acquiring advertisement information from an advertisement provider terminal, searching personal information matching the provision target of the advertisement information among the public information, And providing the advertisement information to the user terminal providing the information. Therefore, the user can receive only the advertisement information requested by himself / herself.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a method and apparatus for providing advertisement information based on a push method,

The present invention relates to a technology for providing advertisement information, and more particularly, to a method and apparatus for providing advertisement information based on personal information.

2. Description of the Related Art In recent years, the spread of mobile devices such as smart phones, tablets, and the like has been increasing. Accordingly, various advertisement information providing technologies based on mobile devices have been proposed. However, most of the advertisement information providing technologies have a problem of providing advertisement information to the users indiscriminately without considering user demands of mobile devices.

Meanwhile, when a user subscribes to a web site using a mobile device, his / her personal information must be registered on each web site. In this case, since the same personal information is stored in a plurality of web sites, there is a problem that it is difficult for the user to manage his / her personal information integrally. That is, when the user desires to update personal information, it is inconvenient to individually update his / her personal information in each of the web sites.

In addition, when a user subscribes to a web site, the user must provide all the personal information requested by the web site irrespective of his or her will, so that unnecessary personal information is exposed. In addition, there is a problem that advertisement information that the user does not want is provided to the user through the mobile device due to unnecessary personal information.

It is an object of the present invention to provide a method of providing advertisement information on the basis of a push method for providing advertisement information according to a user's demand of a mobile device.

It is another object of the present invention to provide an apparatus for providing advertisement information based on a push method for providing advertisement information according to a user's demand of a mobile device.

It is another object of the present invention to provide a method of reversing personal information for preventing exposure of personal information through integrated management of personal information.

It is another object of the present invention to provide a device for reversing personal information in order to prevent personal information from being exposed through integrated management of personal information.

According to another aspect of the present invention, there is provided a method of providing advertisement information, the method comprising: obtaining public information for at least one user terminal based on a push method; acquiring advertisement information from an advertisement provider terminal Searching for the personal information corresponding to the object of the advertisement information among the public personal information, and providing the advertisement information to the user terminal providing the searched personal information.

Here, the method of providing advertisement information may further include providing charging information according to the advertisement providing to the advertisement provider terminal.

Here, the method of providing advertisement information may further include providing cashback information according to reception of the advertisement information to a user terminal that has received the advertisement information.

The method of providing advertisement information may further include providing information on a user located in a predetermined area among the users having personal information corresponding to the public personal information to a user terminal providing the public personal information can do.

The step of providing the advertisement information may provide the advertisement information based on a push method.

Here, the public private information may include at least one of a user's location, date of birth, age, gender, address, hobby, and purchase information.

According to another aspect of the present invention, there is provided an advertisement providing server including an information acquiring unit acquiring public private information from at least one user terminal and acquiring advertisement information from an advertisement provider terminal, An information storing unit for storing the advertisement information, an information searching unit for searching for the personal information matching the provision target of the advertisement information among the public use personal information, and an information providing unit for providing the advertisement information to the user terminal providing the searched personal information And a providing unit.

Here, the advertisement providing server may further include a charging unit for providing charging information according to the advertisement providing to the advertisement provider terminal.

Here, the advertisement providing server may further include a compensation unit for providing cash back information according to reception of the advertisement information to the user terminal that has received the advertisement information.

Here, the information providing unit may provide information on a user located in a predetermined area among the users having the private information corresponding to the public private information to the user terminal providing the public private information.

According to another aspect of the present invention, there is provided a method of receiving advertisement information, the method comprising: storing raw personal information; providing public private information satisfying a predetermined security policy from the raw personal information to a server; And receiving advertisement information corresponding to the public private information from the server.

Here, the method of receiving advertisement information may further include receiving cashback information from the server as compensation for reception of the advertisement information.

Here, the method of receiving advertisement information may further include receiving, from the server, information on a user located in a predetermined area among users having personal information corresponding to the public personal information.

Here, the step of providing the public private information to the server may provide updated public private information to the server each time the public private information is updated.

The step of providing the public private information to the server may provide the public private information to the server based on a push method.

Here, the raw personal information may include at least one of a user's location, date of birth, age, gender, address, hobby, and purchase information.

According to another aspect of the present invention, there is provided an information processing apparatus including a storage unit for storing raw personal information and a preset security policy according to another embodiment of the present invention, a retrieval unit for retrieving public private information satisfying the preset security policy from the raw personal information, A providing unit for providing the public personal information to the server, and a receiving unit for receiving the advertisement information corresponding to the public private information from the server.

Here, the providing unit may provide updated public private information to the server every time the public private information is updated.

Here, the receiver may receive cashback information, which is a compensation for reception of the advertisement information, from the server.

Here, the receiving unit may receive, from the server, information on a user located in a predetermined area among the users having the private information corresponding to the public private information.

According to the present invention, the user can receive only the advertisement information requested by himself / herself. In addition, the user can integrally manage his / her personal information provided to each web site, thereby preventing unnecessary exposure of personal information.

1 is a conceptual diagram showing an advertisement information providing system.
2 is a flowchart illustrating a method of providing advertisement information according to an embodiment of the present invention.
FIG. 3 is a conceptual diagram showing an example of setting of a security policy.
4 is a conceptual diagram showing an example of advertisement information provided to a user terminal.
5 is a conceptual diagram showing an example of cash back information provided to a user terminal.
6 is a conceptual diagram showing an example of information about a user located in a predetermined area.
7 is a block diagram illustrating an advertisement providing server according to an embodiment of the present invention.
8 is a block diagram illustrating an ad receiving terminal according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail.

It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the relevant art and are to be interpreted in an ideal or overly formal sense unless explicitly defined in the present application Do not.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In order to facilitate the understanding of the present invention, the same reference numerals are used for the same constituent elements in the drawings and redundant explanations for the same constituent elements are omitted.

1 is a conceptual diagram showing an advertisement information providing system.

Referring to FIG. 1, the advertisement information providing system includes a server 10, a user terminal 20, and an advertisement provider terminal 30. The server 10 can send and receive information to and from the user terminal 20 using a wired or wireless network. In addition, the server 10 can transmit and receive information to and from the advertisement provider terminal 30 using a wired or wireless network.

Here, the wireless network may be, for example, a wireless Internet such as WiFi (Wireless Fidelity), a portable Internet such as WiBro (Wireless Broadband Internet) or WiMax (World Interoperability for Microwave Access) 3G mobile communication network such as 2G mobile communication network such as Code Division Multiple Access (WCDMA), 3G mobile communication network such as CDMA2000, HSDPA (High Speed Downlink Packet Access), HSUPA (High Speed Uplink Packet Access) A communication network, and a 4G mobile communication network such as an LTE (Long Term Evolution) network or an LTE-Advanced network.

Here, the terminal may be a desktop computer, a laptop computer, a tablet PC, a wireless phone, a mobile phone, a smart phone, an e- a book reader, a portable multimedia player (PMP), a portable game machine, a navigation device, a digital camera, a digital multimedia broadcasting (DMB) player, a digital audio recorder, A digital picture recorder, a digital picture player, a digital video recorder, a digital video player, and the like.

2 is a flowchart illustrating a method of providing advertisement information according to an embodiment of the present invention.

Referring to FIG. 2, a method of providing advertisement information may be performed in the advertisement information providing system shown in FIG. The user terminal 20 may obtain the raw personal information from the user (SlOO). The raw personal information may include the user's current location, sex, date of birth, age, hobby, purchase information (i.e., shopping information), personal preferences, and the like.

The user terminal 20 can generate public private information satisfying the preset security policy among the raw private information and provide the public private information to the server 10 at step S110. The preset security policy may be set by the user and stored in the user terminal 20. [

For example, the user may set a security policy to disclose only the current location, age, and hobby information, and store the security policy in the user terminal 20. [ In this case, the user terminal 20 can generate public private information including the current location, age and hobby information among the raw private information based on the security policy, and can provide the generated public private information to the server 10 have.

On the other hand, the user terminal 20 can provide the corresponding private information to the server 10 every time public private information is updated. That is, the user terminal 20 can provide the server 10 with public private information based on a push method. For example, the user terminal 20 can provide updated public private information to the server 10 when the original personal information is changed and the public private information is updated. In addition, the user terminal 20 can provide updated public private information to the server 10 when the public private information is updated by changing the security policy.

FIG. 3 is a conceptual diagram showing an example of setting of a security policy.

Referring to FIG. 3, the user terminal 20 can provide an interface screen for setting a security policy to a user, and a user can set a security policy based on an interface screen. That is, the user can set the security policy by selecting the information to be disclosed. For example, if the user wants to disclose his / her location, hobbies, shopping information, and personal preferences, the user can select the item on the interface screen.

Referring again to FIG. 2, the server 10 may store the public personal information obtained from the user terminal 20 in a database (S120). The server 10 may match and store the public personal information with the user terminal 20 providing the public personal information. If the public private information previously received from the user terminal 20 is stored in the database, the server 10 may delete the public private information already stored and store the currently obtained public private information, Only the updated part of the personal information can be stored.

The advertisement provider terminal 30 may provide the server 10 with advertisement information about the goods, services, and the like provided by the advertisement provider terminal 30 (S130). Here, the advertisement information may include information about a target of providing an advertisement. For example, the advertisement information may include a location, a date of birth, an age, a sex, an address, a hobby, purchase information, a personal taste, and the like of the advertisement providing target person.

On the other hand, the advertisement provider terminal 30 can provide the corresponding advertisement information to the server 10 every time the advertisement information is updated. That is, the advertisement provider terminal 30 can provide the advertisement information to the server 10 based on the push method. For example, the advertisement provider terminal 30 can provide the updated advertisement information to the server 10 when the content of the advertisement information is changed to update the advertisement information. In addition, the advertisement provider terminal 30 may provide the updated advertisement information to the server 10 when the target of the advertisement is changed to update the advertisement information.

The server 10 may store the advertisement information acquired from the advertisement provider terminal 30 in the database (S140). The server 10 may store the advertisement information and the advertisement provider terminal 30 providing the advertisement information. If the advertisement information previously received from the advertisement provider terminal 30 is stored in the database, the server 10 can delete the already stored advertisement information and store the currently acquired advertisement information, Only the updated part can be saved.

Here, it is described that the user terminal 20 provides the advertisement information to the server 10 after providing the public personal information to the server 10 first. However, The order of transmission to the mobile station 10 is not limited thereto. That is, after the advertisement provider terminal 30 first provides the advertisement information to the server 10, the user terminal 20 may provide the public personal information to the server 10, or the advertisement information and the public private information may be provided simultaneously And may be provided to the server 10.

The server 10 can retrieve the personal information corresponding to the person to be provided with the advertisement information from the public personal information (S150). For example, when the gender of the person to whom the advertisement information is to be provided is female, the server 10 can retrieve the personal information whose sex is female from the public personal information. At this time, if public private information including gender information does not exist in the server 10, the server 10 can determine that there is no public private information corresponding to the advertisement information, ).

When the condition of the person to be provided with the advertisement information is two or more (for example, sex: male, age: 20, hobby: movement), the server 10 retrieves personal information satisfying all conditions from the public personal information .

The server 10 may provide the corresponding advertisement information to the user terminal 20 providing the searched personal information through step S150 (S160).

4 is a conceptual diagram showing an example of advertisement information provided to a user terminal.

4, the user terminal 20 can receive advertisement information from the server 10 and can provide the received advertisement information to a user through a display provided in the user terminal 20 .

Referring again to FIG. 2, the server 10 may provide charging information according to advertisement information provision to the advertisement provider terminal 30 (S170). The advertisement provider can provide the server 10 with the cost of providing the advertisement based on the billing information received through the advertisement provider terminal 30. [ Here, the billing information may be calculated based on the number of times the advertisement information is provided.

The server 10 may provide the cashback (or reserve) information to the user terminal 20 according to the reception of the advertisement information (S180). Here, the cashback information may be calculated based on the number of times the advertisement information is received.

5 is a conceptual diagram showing an example of cash back information provided to a user terminal.

Referring to FIG. 5, the user terminal 20 can receive cash back information from the server 10 and can provide the received cash back information to a user through a display provided in the user terminal 20. [

Referring again to FIG. 2, the server 10 can provide information about a user located in a predetermined area among the users having personal information corresponding to the public private information to the user terminal 20 providing the corresponding public private information (S190).

For example, the server 10 may provide information about a user located in a predetermined area among the users having the same hobby as the hobby included in the public personal information to the user terminal 20 providing the corresponding public personal information . Here, the preset area can be set to a standard such as hour, group, phrase, and the like. The information on the user may mean a map showing the location of the user in a predetermined area.

6 is a conceptual diagram showing an example of information about a user located in a predetermined area.

Referring to FIG. 6, the user terminal 20 can receive information about a user located in a predetermined area from the server 10, and transmits information about the received user (i.e., a map showing the location of the user) And can provide it to a user through a display provided in the terminal 20. [

Referring to FIG. 2 again, it is explained that the above steps are performed in the order of step S170 (providing charging information), step S180 (providing cash back information), and step S190 (providing user information), but steps S170, S180, The order in which they are performed is not limited thereto. That is, among steps S170, S180 and S190, step S180 may be performed first, or step S190 may be performed first.

The methods according to the present invention can be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer readable medium may be those specially designed and constructed for the present invention or may be available to those skilled in the computer software.

Examples of computer readable media include hardware devices that are specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate with at least one software module to perform the operations of the present invention, and vice versa.

7 is a block diagram illustrating an advertisement providing server according to an embodiment of the present invention.

Referring to FIG. 7, the advertisement providing server 10 refers to the server 10 shown in FIG. 1 and FIG. The advertisement providing server 10 may include an information obtaining unit 11, an information storing unit 12, an information searching unit 13, an information providing unit 14, a billing unit 15 and a compensating unit 16 have.

The information obtaining unit 11 may obtain the public information provided from the user terminal 20 (see FIG. 1) and obtain the advertisement information provided from the advertisement provider terminal 30 (see FIG. 1). The raw personal information may include the user's current location, sex, date of birth, age, hobby, purchase information (i.e., shopping information), personal preferences, and the like. The advertisement information means advertisement information about goods, services and the like provided by the advertisement provider, and may include information about the person to whom the advertisement is to be provided. For example, the advertisement information may include a location, a date of birth, an age, a sex, an address, a hobby, purchase information, a personal taste, and the like of the advertisement providing target person.

The information storage unit 12 may store information acquired through the information acquisition unit 11. [ That is, the information storage unit 12 may store the public personal information and the advertisement information. The information storage unit 12 may store the personal information for public use and the user terminal providing the personal information. If the public private information previously received from the user terminal is stored, the information storage unit 12 may delete the already stored public private information and store the currently obtained public private information. Alternatively, among the obtained public private information, Only the updated part can be saved.

 Meanwhile, the information storage unit 12 may store the advertisement information and the advertisement provider terminal providing the advertisement information. If the advertisement information previously received from the advertisement provider terminal is stored, the information storage unit 12 may delete the already stored advertisement information and store the currently acquired advertisement information, or may store the updated advertisement information Can be stored.

The information retrieval unit 13 can retrieve the personal information corresponding to the person to whom the advertisement information is to be provided from the public personal information. For example, when the gender of the person to be provided with the advertisement information is female, the information searching unit 13 can retrieve the personal information of the gender of the public personal information.

The information providing unit 14 may provide the corresponding advertisement information to the user terminal providing the personal information searched through the information searching unit 13. [ In addition, the information providing unit 14 may provide information about a user located in a predetermined area among the users having personal information corresponding to the public private information to the user terminal providing the corresponding public private information.

For example, the information providing unit 14 may provide information on a user located in a predetermined area among the users having the same hobby as the hobby included in the public personal information to the user terminal providing the corresponding public personal information. Here, the preset area can be set to a standard such as hour, group, phrase, and the like. The information on the user may mean a map showing the location of the user in a predetermined area.

The billing unit 15 can provide billing information according to advertisement provisioning to the advertisement provider terminal. The billing unit 15 can calculate the billing information based on the number of times the advertisement information is provided.

The compensation unit 16 may provide the user terminal with the cash back (or reserve information) according to the advertisement information reception. If the user purchases a product or service based on the received advertisement information, the compensation unit 16 may additionally provide other cash back information to the user terminal for purchase. The compensation unit 16 may calculate the cashback information based on the number of times the advertisement information is received.

Here, the information obtaining unit 11, the information searching unit 13, the information providing unit 14, the billing unit 15 and the compensating unit 16 may refer to a processing unit having a single configuration, processor and memory. The processor may be a general purpose processor (e.g., a Central Processing Unit (CPU) and / or a Graphics Processing Unit (GPU)) or a dedicated processor for performing the method of providing advertising information. A program code for performing a method of providing advertisement information may be stored in the memory. That is, the processor can read the program code stored in the memory, and can perform each step of the method of providing the advertisement information based on the read program code.

8 is a block diagram illustrating an ad receiving terminal according to an embodiment of the present invention.

Referring to FIG. 8, the advertisement receiving terminal 20 refers to the user terminal 20 shown in FIG. 1 and FIG. The advertisement receiving terminal 20 may include a storage unit 21, a searching unit 22, a providing unit 23 and a receiving unit 24.

The storage unit 21 may store the raw personal information and the preset security policy. The raw personal information may include the user's current location, gender, date of birth, age, hobby, purchase information (i.e., shopping information), personal preferences, etc., which may be provided by the user. The preset security policy can be set by the user. For example, the user may set a security policy so that only the current location, age, and hobby information are disclosed, and store the security policy in the storage unit 21. [

The retrieval unit 22 can retrieve public private information that satisfies a preset security policy among the original personal information. For example, if the preset security policy is set to disclose only the user's current location, age, and hobby information, the retrieval unit 22 may include the current location, age, and hobby information among the raw personal information based on the security policy. It is possible to retrieve public private information.

The provider 23 can provide the public private information to the server 10 (see FIG. 1). The providing unit 23 can provide the corresponding public personal information to the server whenever the public private information is updated. That is, the provider 23 can provide the server with the personal information for disclosure based on the push method. For example, the provider 23 can provide the server with the updated public private information when the private personal information is changed and the public private information is updated. In addition, the provider 23 may provide the updated public private information to the server when the public private information is updated by changing the security policy.

The receiving unit 24 can receive the advertisement information corresponding to the public personal information from the server. Also, the receiving unit 24 can receive the cash back (or reserve) information according to the reception of the advertisement information from the user server. Here, the cashback information may be calculated based on the number of times the advertisement information is received.

In addition, the receiving unit 24 can receive from the server information about a user located in a predetermined area among users having personal information corresponding to public private information. For example, the receiving unit 24 may receive from the server information about a user located in a predetermined area among the users having the same hobby as the hobby included in the public personal information. Here, the preset area can be set to a standard such as hour, group, phrase, and the like. The information on the user may mean a map showing the location of the user in a predetermined area.

Here, the retrieving unit 22, the providing unit 23, and the receiving unit 24 may mean a processing unit having one configuration, and the processing unit may include a processor and a memory. A processor may refer to a general purpose processor (e.g., a CPU and / or a GPU) or a processor dedicated to performing the method of receiving advertising information. The memory may store program code for performing the method of receiving advertisement information. That is, the processor can read the program code stored in the memory, and can perform each step of the method of receiving the advertisement information based on the read program code.

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined in the appended claims. It will be possible.

10: Server
20: User terminal
30: Ad provider terminal

Claims (20)

In a method for providing advertisement information performed in a server,
Obtaining public private information from at least one user terminal;
Acquiring advertisement information from an advertisement provider terminal;
Retrieving personal information corresponding to an object of the advertisement information among the public personal information; And
And providing the advertisement information to a user terminal providing the searched personal information. The method according to claim 1,
A method of providing advertisement information,
And providing billing information according to the advertisement providing to the advertisement provider terminal. The method according to claim 1,
A method of providing advertisement information,
And providing cashback information on receipt of the advertisement information to a user terminal that has received the advertisement information. The method according to claim 1,
A method of providing advertisement information,
Further comprising the step of providing information on a user located in a predetermined area among the users having the private information corresponding to the public private information to the user terminal providing the public private information . The method according to claim 1,
Wherein the providing of the advertisement information comprises:
And providing the advertisement information based on a push method. The method according to claim 1,
The public personal information includes:
Wherein the advertisement information includes at least one of a user's location, date of birth, age, gender, address, hobby, and purchase information. A method for receiving advertisement information performed in a user terminal,
Storing raw personal information;
Providing public private information satisfying a predetermined security policy among the original personal information to a server; And
And receiving advertisement information corresponding to the public private information from the server. The method of claim 7,
A method for receiving advertisement information,
And receiving cashback information from the server as compensation for reception of the advertisement information. The method of claim 7,
A method for receiving advertisement information,
Further comprising receiving, from the server, information on a user located in a predetermined area among the users having the private information corresponding to the public private information. The method of claim 7,
Wherein the step of providing the public private information to the server comprises:
And the updated public private information is provided to the server every time the public private information is updated. The method of claim 7,
Wherein the step of providing the public private information to the server comprises:
And providing the public personal information to the server based on a push method. The method of claim 7,
Wherein the raw personal information comprises:
Wherein the advertisement information includes at least one of a user's location, date of birth, age, gender, address, hobby, and purchase information. An information acquiring unit acquiring public private information from at least one user terminal and acquiring advertisement information from the advertisement provider terminal;
An information storage unit for storing the public personal information and the advertisement information;
An information retrieval unit for retrieving personal information corresponding to an object of providing the advertisement information among the public private information; And
And an information providing unit for providing the advertisement information to a user terminal providing the searched personal information. 14. The method of claim 13,
The advertisement providing server,
And an accounting unit for providing the advertisement provider terminal with billing information according to the advertisement provision. 14. The method of claim 13,
The advertisement providing server,
Further comprising a compensation unit for providing cashback information on receipt of the advertisement information to a user terminal that has received the advertisement information. 14. The method of claim 13,
The information providing unit,
Wherein the information providing server provides the user terminal providing the public personal information with information on a user located in a predetermined area among users having personal information corresponding to the public private information. A storage unit for storing the original personal information and the preset security policy;
A retrieval unit for retrieving public private information satisfying the preset security policy from the original personal information;
A providing unit for providing the public personal information to the server; And
And a receiving unit for receiving advertisement information corresponding to the public private information from the server. 18. The method of claim 17,
Wherein the providing unit comprises:
And provides the updated public private information to the server whenever the public private information is updated. 18. The method of claim 17,
The receiver may further comprise:
And receives cashback information, which is a reward for reception of the advertisement information, from the server. 18. The method of claim 17,
The receiver may further comprise:
And receives from the server information on a user located in a predetermined area among the users having the private information corresponding to the public private information.
KR1020130126630A 2013-10-23 2013-10-23 Method for providing advertising information based on push manner and apparatus therefor KR20150047151A (en)

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Applications Claiming Priority (1)

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