KR20140097074A

KR20140097074A - A system and method of advertisement and auto-order for restaurant using Beacon(Bluetooth) technology.

Info

Publication number: KR20140097074A
Application number: KR1020140086550A
Authority: KR
Inventors: 조병호
Original assignee: 조병호; (주) 세일테크노
Priority date: 2014-07-10
Filing date: 2014-07-10
Publication date: 2014-08-06

Abstract

The present invention push-transmits a coupon or an advertising message to a customer passing by a restaurant by using a beacon technology (transmission of up to 50 m). A dedicated terminal and an order automating system are required to be purchased for automatic ordering in an existing restaurant because a clerk receives an order while carrying a mobile terminal and transmits the information to a kitchen, but the prevent invention allows a customer to place an order using a smartphone carried by the customer without the need of a dedicated ordering terminal. According to the present invention, a customer can place an order using a smartphone carried by the customer, and thereby hardware costs for an automatic ordering system a restaurant′s owner has to pay can be reduced and a restaurant advertisement and an automatic ordering system can be introduced at economical costs. Further, because customers passing by a restaurant can be provided with coupons/advertisements, an introduction of the restaurant, and information about menu, advertising can be made at lower costs than an advertising pamphlet or an internet advertisement.

Description

Technical Field [0001] The present invention relates to a beacon (Bluetooth) technology, a restaurant advertisement, and an automatic order system and method.

The present invention relates to a beacon technology, that is, a communication between a beacon terminal and a smartphone using a Bluetooth 4.0, so that when a customer passes through a restaurant, the beacon transmitter location ID information is automatically transmitted to the customer's smartphone When a customer pushes a message to a restaurant, and the customer views the menu in the smartphone app at the restaurant and then orders it, the restaurant advertisement and the automatic order System and method, and application of IT technology.

Background Art [0002] As a recent beacon technology, Bluetooth 4.0 has been developed and the device communication distance has been extended to about 50 m. It is already applied to the iPhone, and it is expected that the Android phone will have a wide range of applications because of this technology. BACKGROUND ART [0002] The present invention relates to a communication technology called a beacon, a terminal manufacturing technology meeting this communication standard, and a smartphone application development technology adapted to an applicable business model.

The present invention pushes a restaurant coupon or advertisement message to a smartphone owner who is close to a restaurant with beacon technology having accurate location information. In the case of an iPhone and an Android-based smartphone, GPS, Wi-Fi AP, 3G ID The positioning information using these techniques has a large error range and has a disadvantage that it is not fit in the room. Therefore, it is difficult to transmit the push message only to customers passing through the restaurant, Service apps are difficult to get the information they want before customers search for the restaurant they want by running their smartphone app. In addition, the present invention can be introduced at an economical cost by ordering using a smart phone carried by a customer himself / herself.

The present invention enables push transmission by using a beacon technique (capable of transmitting up to 50 m) as a coupon or advertisement message to a customer passing around a restaurant. In order to automatically order from an existing restaurant, a restaurant clerk is required to purchase a dedicated terminal and order automation system equipment in order to carry the mobile terminal and receive the order information, and the information is transmitted to the kitchen. However, , It is not necessary to introduce a dedicated order terminal.

The present invention is advantageous in that it can reduce the hardware cost of the automatic ordering system of a restaurant owner by ordering using a smart phone carried by the customer himself, so that a restaurant advertisement and an automatic ordering system can be introduced at an economical cost. In addition, it introduces coupons / advertisements and restaurants to customers passing through restaurants, and provides information on ordering food, which is effective for attracting customers, so that advertisements can be made at a lower cost than advertisements by advertisement leaflets or Internet promotions.

Fig. 1 is a schematic diagram of a restaurant advertisement and an automatic order system using a beacon
2 is a flow chart illustrating the operation of a restaurant advertisement and an automatic ordering method using a beacon;

To achieve the above object, a beverage advertising and automatic ordering system and method using a beacon are composed of various components shown in FIG. 1 and FIG. 1 and 2, when a customer having the smartphone 100 passes near the restaurant, the MCU 220 of the beacon terminal 200 transmits the location ID data to the beacon terminal 200 via the Bluetooth 4.0 BLE module 210 And automatically transmitted to the smartphone 100. At this time, the location ID data is recognized in the advertisement / automatic order application 120 of the smartphone of the smartphone 100, and the matching restaurant information (coupon and advertisement message) is automatically transmitted from the server to the smart phone 100 ). Next, the customer possessed by the smartphone 100 sees the transmitted push message and determines through the advertisement / automatic order application 120 the introductory information and the food menu of the restaurant and enters the restaurant. When the customer enters the restaurant, the advertisement / auto-order application 120 displaying the food menu information transmitted from the server 400 is searched and the desired menu is sufficiently reviewed in the application, Press the order button. When the order button is pressed, the advertisement / automatic order application 120 transmits an order processing message to the Bluetooth terminal 300 in the counter and the kitchen through the communication processing module 110. The beacon terminal 200 transmits the location ID message to the smartphone 100 with the beacon terminal at the restaurant counter, and the smartphone of the customer within a predetermined radius recognizes the location ID message so that the coupon / advertisement message is automatically pushed from the server 400 Message. The Bluetooth terminal 300 receives the food order message to the communication processing module 310 and displays the order information to the display processing module 320 to inform the owner of the food order at the counter. In addition, the order reception message is received by the communication processing module 310 and displayed on the display processing module 320 by the chef in the kitchen, thereby allowing the chef to know the order information and to prepare the food of the order contents.

Claims

A system and method for a restaurant advertisement and an automatic order using a beacon,
A configuration of a smartphone 100 including a communication processing module 110, an advertisement / automatic order processing application 120 and an operating system 130 as shown in FIG. 1 for building a restaurant advertisement and an automatic order system using the beacon;
A configuration of the beacon terminal 200 including the Bluetooth 4.0 BLE origination processing module 210 and the MCU 220;
A configuration of the Bluetooth terminal 300 including the Bluetooth 4.0 receiving module 310, the display processing module 320, and the MCU 330; And
A restaurant advertisement composed of a server 400 including a data storage module 410, a control processing module 420 and a communication processing module 430,

A system and method for a restaurant advertisement and an automatic order using a beacon,
For building restaurant advertisement and automatic order system using beacon
Activating an advertisement / auto-order app so that the customer can receive the push advertisement as shown in FIG. 2 (S310);
Checking whether the beacon terminal is in a smartphone user receivable position for approaching a restaurant (S320);
Transmitting a coupon / advertisement message to a receivable smartphone (S330);
(S340) when the customer searches for a food menu;
Transmitting a food order message to the Bluetooth receiving terminal (S350);
Displaying a food order message on the Bluetooth receiving terminal (S360);
And a step of checking completion of the food ordering job (S380).