KR101675683B1 - System for active reception of beacon signal using image code - Google Patents

System for active reception of beacon signal using image code Download PDF

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Publication number
KR101675683B1
KR101675683B1 KR1020150067491A KR20150067491A KR101675683B1 KR 101675683 B1 KR101675683 B1 KR 101675683B1 KR 1020150067491 A KR1020150067491 A KR 1020150067491A KR 20150067491 A KR20150067491 A KR 20150067491A KR 101675683 B1 KR101675683 B1 KR 101675683B1
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KR
South Korea
Prior art keywords
code
beacon
image
store
information
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Application number
KR1020150067491A
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Korean (ko)
Inventor
고재필
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금오공과대학교 산학협력단
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Priority to KR1020150067491A priority Critical patent/KR101675683B1/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G06K19/06018—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking one-dimensional coding
    • G06K19/06028—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking one-dimensional coding using bar codes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0268—Targeted advertisements at point-of-sale [POS]
    • H04W4/003—

Abstract

An active beacon message receiving system of the present invention includes: at least one beacon terminal installed in a side of a store to output a beacon code; an image code provided from the other side of the store; and a smart device processing the beacon code and the image code to provide store information only when at least one part of both the codes is matched. According to the formation of the present invention, the present invention is capable of guaranteeing a choice right of a consumer by receiving store-related information from the web through an active action of the consumer, which is the photography of the image code.

Description

[0001] The present invention relates to an active beacon message receiving system using an image code,

[0001] The present invention relates to a beacon message receiving system for actively receiving a beacon message using an image code and a method thereof, and more particularly to a beacon message receiving system for receiving a beacon message processed by a packet and broadcasted by a broadcasting method, The store information is served on the condition that some items among the acquired image code information and beacon code information are matched. In addition to the general UUID among the beacon codes, some items include a self ID A boundary code in the form of a line pattern in which a barcode, a QR code, a Microsoft tag, a color house, and other remote areas can be easily recognized is used as the image code corresponding to the user setting ID. In the case of the boundary code, Provided on non-disturbing edges, up to 32 bits Length, thickness, and type of the line pattern to match the ID, and if it is determined that they are matched, transmits the beacon code to the store information providing server or if the registered URL or IP address exists in the smart device, And more particularly, to a system and method for receiving active beacon messages.

Typically, Beacon is a core technology of IoT (Internet of Things), and can be precisely located by using Bluetooth 4.0 (BLE) which consumes less power. If a similar concept of NFC can be recognized only by approaching the terminal within 5cm, the beacon can be utilized within a range of 70m, which is popular for promotional effect.

Beacon technology is already applied to the iPhone, and it is expected that the application range will be very wide by applying this technology to the Android phone. This may be the background technology of beacon communication technology, terminal manufacturing technology meeting this communication standard, and smartphone application (APP) development technology suited to applicable business model.

FIG. 1 is a block diagram illustrating a configuration of a conventional passive beacon message receiving system.

Referring to FIG. 1, the Bluetooth beacon terminal 2 periodically transmits an ID including its own location information to the information providing terminal 4, and the information providing terminal 4, which receives the ID, The store information providing server 6 can transmit information on the corresponding ID to the information providing terminal 4 by transmitting the information to the information providing server 6. [

However, there are the following problems in using such beacon information.

FIG. 2 illustrates an example in which a beacon signal is unilaterally received without a consumer option according to the prior art.

2, since the beacon terminal 2 transmits its ID by a broadcasting method, the information providing terminal 4, such as a smart device possessed by the consumer, transmits the information from the nearby beacon terminal 2 to the random It is inconvenient that the information is continuously displayed even if it is not desired.

KR 2014-0097074 A

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide an Internet-based object-oriented Internet A system and method for receiving a beacon message.

It is another object of the present invention to provide an active beacon message receiving system and method using a code which is easy to recognize even at a long distance in preparation for a trend of a beacon being limited to 70m.

According to an aspect of the present invention, there is provided an active beacon message receiving system including at least one beacon terminal installed at one side of a store for outputting a beacon code, an image code provided at the other side of the store, And a smart device for processing the beacon code and the image code to provide the store information only when at least a part of the codes match.

According to another aspect of the present invention, there is provided an active beacon message receiving method including activating a beacon receiving module by driving a beacon code analyzing APP, generating beacon code information by detecting a beacon code by the beacon receiving module A step of activating a camera module by driving an image code analysis APP, detecting an edge of a structure using the camera module, extracting a pattern image, and processing the pattern image to generate image code information; Determining whether the beacon code information and the image code information match each other; determining whether the beacon code information matches the image code information, if the beacon code information matches the beacon code information, A step of connecting to the store if the store is registered, And a step that boy service.

As described above, according to the configuration of the present invention, the following effects can be expected.

First, consumers need to shoot the image code in order to obtain store information. Therefore, it is expected that convenience of the consumer is improved by providing store information only when the consumer desires.

Second, by associating a beacon code item having a maximum 4-byte (32-bit) identification value with a user-configurable combination of major and minor with the image code, store information is generated under the condition that both codes match, It is anticipated that the effect of satisfying the consumers' needs can be improved.

Third, since the beacon signal to be multicasted is informed on the assumption of intentionally photographed behavior of the consumer, it is expected to minimize the data collision by processing the packet by the unicasting method.

1 is a block diagram of a prior art passive beacon message receiving system;
FIG. 2 is a diagram illustrating an example in which a beacon signal is unilaterally received without a consumer option according to the prior art; FIG.
3 is a block diagram illustrating a configuration of an active beacon message receiving system using an image code according to the present invention.
4 is a configuration diagram showing an example of a beacon code including a user self-configurable ID according to the present invention;
5 is a front view showing an example of an image code arranged in a structure according to the present invention;
6 is a block diagram showing a configuration of an image code analysis application according to the present invention;
7 is a block diagram showing a configuration of a beacon code analysis application according to the present invention;
8 is a configuration diagram showing an example of various image codes in addition to the boundary code according to the present invention.
9 is a flowchart illustrating a method of receiving an active beacon message using an image code according to the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art to which the present invention pertains. The present invention may be embodied in many different forms and is not limited to the embodiments described herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and the same or similar components are denoted by the same reference numerals throughout the specification.

Hereinafter, an active beacon message receiving system according to an embodiment of the present invention will be described in detail with reference to the drawings.

FIG. 3 is a block diagram illustrating a configuration of an active beacon message receiving system using an image code according to the present invention.

3, the active beacon message receiving system 10, in which store information is provided only when a beacon code and an image code match according to an embodiment of the present invention, is located at one side of a store (store) 50, A structure 200 provided on the other side of the store 50 and provided with an image code E at an edge thereof; a beacon terminal 100 which generates and outputs a beacon code B and an image code E; The smart device 300 in which the store information corresponding to the beacon code B is displayed. And a store information providing server 400 for providing store information through a wireless network communication with the smart device 300. [

One or more beacon terminals 100 may be installed in a predetermined space of the store 50 to broadcast a packet including information on the store 50 to its surroundings. The beacon terminal 100 is expected to be expanded to a distance of several hundred meters in the future, as the beacon technology has been extended to a distance of about 70 meters with the emergence of Bluetooth 4.0 (BLE).

The beacon terminal 100 includes a terminal information module 110, a packet generation module 120, and a beacon transmission module 130. The beacon terminal module 100 includes various information of the beacon terminal 100 and the packet generation module 120 generates a packet including information related to the beacon terminal 100. The beacon transmission module 130 generates a packet And generate the packet generated by the generation module 120 to the smart device 300.

FIG. 4 shows an example of a beacon code including a user-configurable ID according to the present invention.

4, this beacon code B includes a company identifier (2 bytes), a type (1 byte), a data length (1 byte), a unique user identifier (UUID) (16 bytes), a user-set ID major (2 bytes), minor (2 bytes), and status information (RSSI) (1 byte).

Here, the UUID is a universally identifiable universal ID. On the other hand, the user setting ID is a non-general-purpose ID that can be set by the user. At this time, the user setting ID corresponds to image information corresponding to an image code to be described later.

Fig. 5 is a front view of an example of an image code arranged in a structure according to the present invention.

Referring to FIG. 5, the structure 200 refers to a cover that visually informs a signboard, a banner, a wall, a leaflet, and other advertisement information installed inside and outside the store 50. Such a structure 200 can be installed or traded variously depending on the surrounding environment, such as being traded solely or fixed by a separate support.

The structure 200 includes a cover area M1 in which store information is originally placed and an edge area M2 in which the store information of the original store information is arranged in the form of an image code E around the edge of the cover area M1 .

The cover area M1 is a human-recognizable advertisement content area, and the edge area M2 is a code area that can be recognized by a device without human recognition. Although the cover area M1 has a space restriction to have the store information, the edge area M2 can have various code information without being restricted by such a space.

The smart device 300 obtains the beacon code B on the one hand and the packet broadcasted from the beacon terminal 100 on the other hand to obtain the beacon code B, The store information corresponding to the beacon code B can be received by transmitting the beacon code B to the store information providing server 400 only when the code B is determined to match. That is, the store information providing server 400 can receive the beacon code B from the smart device 300, retrieve the store information corresponding to the beacon code B, and provide it to the smart device 300 again.

Although not shown in the figure, the store 50 may further include a store manager terminal. In this way, the beacon code B can be input using the store manager terminal, and the store information corresponding to the beacon code B can be registered in the store information providing server 400. The store manager terminal may be a terminal capable of accessing the store information providing server 400 through a wire / wireless communication network, and may be an information device such as a computer or a POS terminal.

The smart device 300 may be a mobile terminal such as a smart phone, a mobile phone, an iPhone, or a notebook computer as long as it can have various communication functions such as communication via a network and short-range wireless communication. Here, it is assumed that the smart device 300 is equipped with a scanner or a camera module 310 for acquiring image information.

3, the smart device 300 includes a camera module 310 for scanning an image code E in the structure 200 according to a control signal of a control module to be described later, A beacon reception module 320, a memory module 330 in which an image code interpretation APP and / or a beacon code interpretation APP are stored together with a basic program for controlling the overall operation of the smart device 300, a beacon code B, A control module 340 that compares the codes E with each other and provides store information corresponding to the beacon code B when the user ID ID matches the user ID item, a display module 350 that displays or displays the store information to the consumer, And a communication module 360 for performing wireless Internet communication.

The control module 340 processes the packet received from the beacon terminal 100 only when the beacon code B obtained from the beacon terminal 100 matches the image code E acquired from the structure 200 And transmits it to the store information providing server 400 through the communication module 360 and extracts the store information received from the store information providing server 400 and displays the information on the display module 350. [

At this time, the smart device 300 or the beacon code analysis APP itself registers link information such as a URL address or an IP address corresponding to the store information, and can be directly connected to the URL address or the IP address. In another case, the keyword search is performed centering on items in the store information, and the search result can be output. Therefore, the consumer can easily access the store information by clicking the search result without inputting a separate search keyword.

6 is a block diagram illustrating the configuration of an image code analysis application according to the present invention.

6, the image code analysis APP includes an edge detection unit P1 for detecting an edge region M2 of the structure 200, an image extraction unit P2 for extracting a pattern image of the image code in the edge region M2, A data storage unit P3 for storing code data corresponding to the pattern image, and an image processor P4 for generating store information from the pattern image using the stored code data.

FIG. 7 is a block diagram illustrating a configuration of a beacon code analysis application according to the present invention.

7, the beacon code analysis APP includes a beacon detector Q1 that receives a packet broadcasted from the beacon terminal 100 and obtains a beacon code B, a user ID item of the beacon code B, A beacon comparator Q2 for determining whether both codes match the image code E and a packer for processing the packet to service the store information corresponding to the beacon code B when both codes match, And a beacon processing unit (Q3) for transmitting to the providing server (400).

In another embodiment, the image code interpretation APP and the beacon code interpretation APP may be formed into one application.

In another embodiment, the store information providing server 400 stores both the beacon code information and the image code information, receives the beacon code B and the image code E from the smart device 300, It is possible to provide the relevant store information to the smart device 300 only when both codes match.

Referring again to FIG. 5, the image code E is in the form of a boundary code. The boundary code is located at the four corners of the edge region. The boundary code is a line pattern designed as an "L" . (32 bits) information depending on the presence or absence of a line pattern located at the four corners, the length of the line pattern, the thickness of the line pattern, and the type of the line pattern.

For example, in addition to the length of the line (long and short lines), the thickness of the line (thick line and thin line) and the type of line (solid line and dotted line) in addition to the presence or absence of lines , All 32 bits (32 squared of 2 = maximum 4,294,967,296) can be distinguished.

8 shows an example of various image codes in addition to the boundary code according to the present invention.

In the present invention, a boundary code that facilitates pattern recognition at a long distance is exemplified. However, the image code E is not necessarily limited to a boundary code, but may be a bar code, a QR code, Tag (Microsoft Tag), and a color set (Color Zip).

Hereinafter, a method of receiving an active beacon message according to the present invention will be described with reference to the drawings.

FIG. 9 is a flowchart illustrating an active beacon message receiving method using an image code according to the present invention.

9, the beacon code analysis APP is activated to activate the beacon reception module 320 (S110)

The beacon receiving module 320 detects the beacon code B to generate beacon code information (S120)

The image code analysis APP is activated to activate the camera module 310 (S130)

An edge of the structure 200 is detected using the camera module 310, a pattern image is extracted, and a pattern image is processed to generate image code information (S140)

The beacon code information and the image code information are compared with each other to determine whether or not they are identical (S150)

If they match, the store information providing server 400 requests the store information corresponding to the beacon code information or connects the URL information or the IP address corresponding to the store information if they are registered (S160).

The shop information is provided to the consumer (S170)

As described above, according to the present invention, a beacon code item having a maximum 4-byte (32-bit) identification value in combination with a user-configurable major and minor is associated with an image code, And to improve the consumer 's rights by providing services. Many other modifications will be possible to those skilled in the art, within the scope of the basic technical idea of the present invention.

10: active beacon message reception system 50: store
100: Beacon terminal 110: Terminal information module
120: Packet generation module 130: Beacon transmission module
200: Structure 300: Smart device
310: camera module 320: beacon receiving module
330: memory module 340: control module
350: Display module 360: Communication module
400: Store information providing server

Claims (12)

One or more beacon terminals installed at a store to output a beacon code;
An image code provided from the other side of the store; And
And processing the beacon code and the image code to provide store information only when at least a part of the codes coincide with each other,
The image code is provided at the edge of the structure on the other side of the buried area, and the structure includes a cover area where original store information is placed and a store code of the original store information is arranged around the edge of the cover area in the form of a boundary code Edge region,
Wherein the boundary code includes a line pattern positioned at four corners of the edge region and designed as an "L" character type having a direction according to a position of the four corners,
The boundary code includes a line pattern designed as an "L" character type having a direction according to the position of each corner,
And a combination of the presence, length, and thickness of the line pattern. The method according to claim 1,
The smart device includes a beacon code analysis application (APP), and the beacon code analysis application (APP)
A beacon detector for receiving a packet broadcasted from the beacon terminal and obtaining the beacon code;
A beacon comparing unit for comparing the user code ID item and the image code among the beacon codes to determine whether they match or not; And
And a beacon processor for processing the packet to service the store information corresponding to the beacon code and transmitting the processed packet to the store information providing server. The method according to claim 1,
The beacon terminal includes:
A terminal information module for storing the beacon code in association with the store;
A packet generation module for packet processing the beacon code; And
And a beacon transmission module for transmitting the packet-processed beacon code,
Wherein the packet comprises at least a UUID and a user set ID. The method of claim 3,
The UUID is a globally identifiable general purpose ID,
The user setting ID is a non-general-purpose ID that can be set by the user,
Wherein the beacon code item compared with the image code is the user set ID including major and minor. 5. The method of claim 4,
Wherein the user-set ID size is 2 bytes each of the major and minor of the maximum,
Wherein the image code information size is also at most 4 bytes. delete delete The method according to claim 1,
Wherein the image code is provided to a structure on the other side of the store, and the structure is a signboard, a banner, a wallboard, or a leaflet installed inside or outside the store, and the image code is the boundary code. 3. The method of claim 2,
The smart device comprises:
Acquiring the image code using a camera module,
Receiving the packet broadcasted from the beacon terminal to obtain the beacon code,
And processes the beacon code only if the image code and the beacon code match each other. 10. The method of claim 9,
Wherein the smart device registers link information of a URL address or an IP address corresponding to the store information and is directly connected to the URL address or the IP address when the beacon code is processed. . 10. The method of claim 9,
Wherein the smart device implements an image code interpretation application (APP), the image code interpretation application (APP)
An edge detector for detecting the edge region of the structure;
An image extracting unit for extracting a pattern image of the image code in the edge area;
A data storage unit for storing code data corresponding to the pattern image; And
And an image processor for generating image information from the pattern image using the code data. delete
KR1020150067491A 2015-05-14 2015-05-14 System for active reception of beacon signal using image code KR101675683B1 (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113395667A (en) * 2021-05-31 2021-09-14 佛山市利升光电有限公司 Lamp control method and system based on mobile terminal
CN116597536A (en) * 2023-05-26 2023-08-15 广东云下汇金科技有限公司 Intelligent safety inspection method and system for engineering construction of data center

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JP2007163621A (en) * 2005-12-12 2007-06-28 Hitachi Ltd Advertisement distributing system, advertisement distributing method, advertisement distributing device, and advertisement receiving terminal
KR20140093776A (en) * 2013-01-15 2014-07-29 김형수 Method and system for advertizing using a smartphone in a store
KR20140097074A (en) 2014-07-10 2014-08-06 조병호 A system and method of advertisement and auto-order for restaurant using Beacon(Bluetooth) technology.

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2007163621A (en) * 2005-12-12 2007-06-28 Hitachi Ltd Advertisement distributing system, advertisement distributing method, advertisement distributing device, and advertisement receiving terminal
KR20140093776A (en) * 2013-01-15 2014-07-29 김형수 Method and system for advertizing using a smartphone in a store
KR20140097074A (en) 2014-07-10 2014-08-06 조병호 A system and method of advertisement and auto-order for restaurant using Beacon(Bluetooth) technology.

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113395667A (en) * 2021-05-31 2021-09-14 佛山市利升光电有限公司 Lamp control method and system based on mobile terminal
CN113395667B (en) * 2021-05-31 2023-08-15 佛山市利升光电有限公司 Lamp control method and system based on mobile terminal
CN116597536A (en) * 2023-05-26 2023-08-15 广东云下汇金科技有限公司 Intelligent safety inspection method and system for engineering construction of data center
CN116597536B (en) * 2023-05-26 2024-04-16 广东云下汇金科技有限公司 Intelligent safety inspection method and system for engineering construction of data center

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