KR20140032556A - Method of online shopping mall goods recommendation and system thereof - Google Patents

Method of online shopping mall goods recommendation and system thereof Download PDF

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KR20140032556A
KR20140032556A KR1020120098522A KR20120098522A KR20140032556A KR 20140032556 A KR20140032556 A KR 20140032556A KR 1020120098522 A KR1020120098522 A KR 1020120098522A KR 20120098522 A KR20120098522 A KR 20120098522A KR 20140032556 A KR20140032556 A KR 20140032556A
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recommendation
message
product
shopping mall
user
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KR1020120098522A
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Korean (ko)
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김형남
정재훈
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주식회사 쉐어링크
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    • G06Q30/0214—Referral reward systems
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    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

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Abstract

In the present invention, an online shopping mall product recommendation method and system for activating an e-commerce business by diversifying online shopping mall advertising services and channels are disclosed.
In the online shopping mall product recommendation method and system according to the present invention, an online shopping mall operator registers a product information tag such as a product name, a brand name, a region name, a product sales page URL, a product price, a recommendation fee, and the like in a product information tag registration module. When linked with the recommendation button on the detail page, the recommender user clicks the recommendation button to open the recommendation screen, creates a recommendation message by adding the mobile number tag that is the user's ID, and stores it in the recommendation message management server. The first user transmits the recommendation message to the recommender to recommend through various online media such as web page, social network service (SNS), messenger, web chat, web message, MMS text message. By providing a recommendation fee settlement system that measures the number of times that the recommender sent a recommendation message or the number of recommendation recipients who received the recommendation message and pays the recommendation fee according to the recommendation number, the product advertisement of the online shopping mall operator and the user's recommendation It maximizes the achievement and efficiency for pursuing advertising agency revenue through message generation and distribution, and has the effect of activating related business operation and service development.

Description

Method of online shopping mall goods recommendation and system

The technical feature of the present invention is that the online shopping mall operator registers a product information tag such as a product name, a brand name, a region name, a product sale page URL, a product price, a recommendation fee in a product information tag registration module, and recommends a button on a product detail page of a shopping mall. If you link to, the recommender user clicks the recommendation button to bring up the recommendation screen, adds the mobile number tag of the user's ID, generates a recommendation message, saves it to the recommendation message management server, and the first user The recommendation message is sent to the recommendee to be recommended through various online media such as web page, social network service (SNS), messenger, web chat, web message, MMS text message. An online shopping mall product recommendation method and system comprising a recommendation fee settlement system that measures the number of recommendation messages sent by the recommender or the recommendation recipient who receives the recommendation message and pays the recommendation fee according to the recommendation number. .

The present invention relates to an online shopping mall product recommendation method and system for pursuing advertising agency revenue through sales and advertisement generation and propagation of recommendation messages by online shopping mall operators.

In general, the Internet is a collection of computers and computer communication networks connecting these computers and refers to a system capable of sharing information accumulated in these computers. With the development of the Internet, electronic commerce (EC) is rapidly developing, and various contents are being developed for this purpose. The electronic commerce can be understood as trading tangible and intangible goods using a credit card or electronic payment means using an electronic medium such as the Internet.

Such electronic commerce (EC) can be divided into business-to-business (B2B) electronic commerce, business-to-consumer (B2C) electronic commerce, and business-to-business (B2Bc) electronic commerce. In general, the above-mentioned e-commerce includes off-the-shelf products such as books, clothing, and electronic products, and off-line transactions such as software, movies, and music, which are ordered electronically and delivered to consumers through physical transportation. Online transactions, which are ordered electronically and delivered to the recipient by electronic download.

In general, off-line commerce refers to the business activity between the seller and the purchaser through the store, and online transactions, ie, electronic commerce, use information technology such as electronic document exchange, e-mail, electronic bulletin board, fax, and electronic fund transfer without using paper documents. Commerce means any economic activity, including the sale, ordering, advertising, etc., of products and services through the network. These e-commerce not only supports differentiated services to consumers in accordance with various needs and consumption tendencies of consumers, but also creates business opportunities for online shopping mall operators to secure unlimited sales networks worldwide.

Recently, the e-commerce business using the Internet cyber space has been actively promoted, and the online shopping mall operators frequently execute incentive events such as discounts on usage fees, products, and prizes for netizens' membership. It is true that there is a fierce marketing competition between the two. As such, even though online shopping mall operators provided various incentives, operated events, and provided free contents, only the same level of marketing effect was expected due to overheating competition among peers.

Meanwhile, with the development of social network services (SNS) such as Twitter, Facebook, KakaoTalk, and so on, information sharing and dissemination among individuals account for a large part of the Internet information flow. Due to SNS characteristics such as real-time service and information ripple effect, it is more effective than existing online marketing.As a result of analysis by social media analyst company Syncapse, Facebook fans have brand preferences and loyalty to customers rather than fans. Was higher and responded positively to the brand.

Accordingly, the marketing of products using SNS is emerging as a new marketing area in e-commerce, and the image information taken by users or delivered to others is very high among the information shared on SNS, and related to the products or services. As the image occupies a considerable part, the necessity of the sale and advertisement of products using this is emerging, and the development of technology for this is urgently required.

The present invention was created to solve the above problems, and an object of the present invention is to register a product information tag such as product name, brand name, region name, product sale page URL, product price, recommendation fee, etc. After registering in the module and linking with the recommendation button on the shopping mall product detail page, the recommender user clicks the recommendation button to display the recommendation screen, adds the mobile number tag of the user's ID, generates a recommendation message, Store the recommendation message in the management server, and send the recommendation message to the recommendation user to recommend through various online media such as web page, social network service (SNS), messenger, web chat, web message, MMS text message, etc. . Providing a recommendation fee settlement system for measuring the number of times the recommender has sent a recommendation message or the number of recommendation recipients who receive the recommendation message and pays a recommendation fee according to the recommendation fee. have.

In order to achieve the above object, the online shopping mall product recommendation system according to the first aspect of the present invention provides an online shopping mall operator with a product information tag such as a product name, a brand name, a region name, a product sale page URL, a product price, and a recommendation fee. After registering in the registration module and linking to the recommendation button on the shopping mall product detail page, the recommender user clicks the recommendation button to open the recommendation screen, adds a mobile number tag which is the user's ID, and generates a recommendation message. , Recommendation message management server, and the first user to send the recommendation message to the recommender to recommend through various online media such as web page, social network service (SNS), messenger, web chat, web message, MMS text message do. And a recommendation fee settlement system that measures the number of times that the recommender sends a recommendation message or the number of recommendation recipients who receive the recommendation message and pays the recommendation fee according to the recommendation number.

The online shopping mall product recommendation method according to the second aspect of the present invention for achieving the above object is a) a product information tag such as product name, brand name, region name, product sales page URL, product price, commission fee Registering the product information tag registration module in the tag registration module and interworking with a recommendation button of a product detail page of a shopping mall; b) popping up a recommendation screen by clicking on the recommendation button by a user who is a recommender, using a recommendation message generating tool, inputting a mobile number tag which is a user's ID, generating a recommendation message, and storing the recommendation message in a recommendation message management server; c) transmitting the recommendation message generated by the user to the recommender through various online media such as web page, social network service (SNS), messenger, web chat, web message, MMS text message; And d) measuring the number of times that the recommender sent the recommendation message or the number of the recommendation recipients who received the recommendation message, and paying the recommendation fee according to the recommendation number. do.

The present invention has the effect of maximizing advertisement exposure and advertisement acceptance, by allowing a user to simply generate a recommendation message and propagate it to various media, and a plurality of users in contact with it propagate the recommendation message through other media.

In addition, the recommendation fee is paid to the user who first generated the recommendation message and the user who created and posted the recommendation message inserted by adding a tag including the user's ID to the recommendation message. It has the effect of maximizing impression and advertisement acceptance.

In addition, an online shopping mall operator can obtain an advertisement effect of a product by creating and distributing a recommendation message of users simply by registering a product information tag without directly participating in an advertisement generation and distribution activity.

In addition, by forming such a complementary relationship, it is possible to provide an effect of further activating the Internet business and personal advertising activities by diversifying the online advertising service and the channel.

1 is a schematic diagram showing an online shopping mall product recommendation system according to an embodiment of the present invention.
2 is a flowchart illustrating a method for recommending online shopping mall products according to another embodiment of the present invention.

Before describing the details for carrying out the present invention, it should be noted that configurations that are not directly related to the technical gist of the present invention are omitted within the scope of not distracting the technical gist of the present invention.

In addition, the terms or words used in the present specification and claims are consistent with the technical spirit of the present invention on the basis of the principle that the inventor can appropriately define the concept of the term in order to explain the invention in the best way. To be interpreted as meaning and concept

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a network system for explaining the main functions of the present invention. As shown,

In the online shopping mall recommendation method and service system using the same,

The online shopping mall operator 200 registers a product information tag such as a product name, a brand name, a region name, a product sale page URL, a product price, and a recommendation fee in the product information tag registration module 400 and clicks on the recommend button of the product detail page of the shopping mall. When linked, the user recommender (100) click the recommendation button to bring up the recommendation screen, using the recommendation message generator 500 to add a mobile number tag of the user's ID to generate a recommendation message, then recommend Stored in the message management server 300, the first user wants to recommend the recommendation message through a variety of online media (800), such as web pages, social network services (SNS), messengers, web chats, web messages, MMS text messages Send to the recommendation 900. The recommender 100 recommends an online shopping mall product comprising a recommendation fee settlement system 700 which measures the number of recommendation messages sent or the number of recommendation recipients who receive the recommendation message and pays the recommendation fee according to the recommendation number. Configure methods and systems.

2 is a flowchart illustrating a method for recommending an online shopping mall for explaining the main functions of the present invention. As shown,

The shopping mall operator 200 registers a product information tag such as a product name, a brand name, a region name, a product sale page URL, a product price, and a recommendation fee in the product information tag registration module in the product information tag registration module 400, and displays the product details page of the shopping mall. After the step of linking to the recommendation button (S200), the recommender user 100 clicks the recommendation button to open a recommendation screen, and uses the recommendation message generating tool 500 to identify the user's mobile phone number 100 After entering a tag and generating a recommendation message and storing the recommendation message management server 300 (S210) and the user-generated recommendation message web page, social network service (SNS), messenger, web chat, web message In step (S220) of transmitting to the recommender 900 through various online media 800 such as an MMS text message and the recommender 100, the number of times that the recommendation message is transmitted or the recommendation message is avoided. The number of recommenders may be measured to provide a service through the step S230 of paying a recommendation fee according to the recommendation number.

As described above, the online shopping mall product recommendation method and system according to the present invention, by maximizing the achievement and efficiency for pursuing advertising agency revenue through the creation and distribution of advertisements and user recommendation messages of the online shopping mall, online advertising information It provides the efficiency of utilization. Based on this, it can be said that industrial use value is high because it can activate internet business and personal advertisement activities by diversifying online advertising service and channel.

100: recommended message management server 200: recommendation message generation tool
300: product information tag registration module 400: advertising billing settlement system

Claims (2)

In the online shopping mall recommendation method and service system using the same,

When an online shopping mall operator registers a product information tag such as a product name, a brand name, a region name, a product sale page URL, a product price, and a recommendation fee in a product information tag registration module and links to a recommendation button on a product detail page of a shopping mall, a user who is a recommender Click the Recommend button to bring up the recommendation screen, add a mobile number tag that is the user's ID, generate a recommendation message, save it in the recommendation message management server, and the first user can send the recommendation message to the webpage, social It is sent to the recommender to recommend through various online media such as network service (SNS), messenger, web chat, web message, MMS text message. An online shopping mall product recommendation method and system comprising a recommendation fee settlement system that measures the number of recommendation messages sent by the recommender or the recommendation recipient who receives the recommendation message and pays the recommendation fee according to the recommendation number.
In the online shopping mall recommendation method,
a) The shopping mall operator registers the product information tag such as product name, brand name, region name, product sale page URL, product price, and recommendation fee in the product information tag registration module in the product information tag registration module and recommends button on the product detail page of the shopping mall. Interworking with;
b) popping up a recommendation screen by clicking on the recommendation button by a user who is a recommender, using a recommendation message generating tool, inputting a mobile number tag which is a user's ID, generating a recommendation message, and storing the recommendation message in a recommendation message management server;
c) transmitting the recommendation message generated by the user to the recommender through various online media such as web page, social network service (SNS), messenger, web chat, web message, MMS text message; And
d) an online shopping mall product recommendation method comprising measuring a number of recommendation messages sent by the recommender or a recommendation recipient who receives the recommendation message and paying a recommendation fee according to the recommendation number.

KR1020120098522A 2012-09-06 2012-09-06 Method of online shopping mall goods recommendation and system thereof KR20140032556A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2016032071A1 (en) * 2014-08-28 2016-03-03 유대희 Random payment system
CN109544298A (en) * 2018-11-23 2019-03-29 丁娜 A kind of information dissemination method and system based on block chain technology
CN111028060A (en) * 2019-12-11 2020-04-17 上海风秩科技有限公司 Commodity recommendation method and device, computer equipment and readable storage medium

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2016032071A1 (en) * 2014-08-28 2016-03-03 유대희 Random payment system
CN109544298A (en) * 2018-11-23 2019-03-29 丁娜 A kind of information dissemination method and system based on block chain technology
CN111028060A (en) * 2019-12-11 2020-04-17 上海风秩科技有限公司 Commodity recommendation method and device, computer equipment and readable storage medium
CN111028060B (en) * 2019-12-11 2023-08-29 上海风秩科技有限公司 Commodity recommendation method, commodity recommendation device, computer equipment and readable storage medium

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