KR20130107058A - Apparatus and method for providing advertisement using present event contents related to web page - Google Patents

Abstract

PURPOSE: An advertisement providing device using giveaway event content related to a webpage and a method thereof are provided to recommend the most suitable advertisement for user interest and to apply it in real time. CONSTITUTION: An advertisement providing server generate giveaway event content by using advertisement information provided by a publicity company server, confirms a giveaway result of the content, and calculates an advertising rates by confirming visitor information of the publicity company server. An event distributing server matches the giveaway event content generated in the advertisement providing server with URL information of a specific webpage in order to provide it to a user terminal. [Reference numerals] (AA) Start; (BB,DD) No; (CC,EE) Yes; (FF) End; (S10) Generate a giveaway event content; (S100) Request advertisement commission; (S20) Collect URL information about a web page where a user visited; (S30) Matching?; (S40) Extract a matched giveaway event content; (S50) Expose a giveaway event content to the screen of a user terminal; (S60) Check the result of an event; (S70) Win?; (S80) Provide a discount coupon and points; (S90) Provide a giveaway after personal information is inputted

Description

Apparatus and method for providing advertisement using present event contents related to web page}

The present invention relates to a matching advertisement technology through online linkage, and more particularly, to an advertisement providing apparatus and method for providing an advertisement corresponding to a user's interest by providing a prize event content related to a specific webpage visited by a user.

Recently, with the rapid increase of Internet users, the Internet is playing a role as a new media that enables real-time communication between companies and individuals, individuals and individuals, rather than a computer and a computer-connected network. Due to the popular use of the Internet, the exchange among Internet users is expanding. Many Internet business companies have opened various sites to provide users with various services such as information exchange, games, entertainment or e-commerce.

On the other hand, the Internet is in the spotlight as a huge and efficient information storage medium and information providing medium that is connected to numerous computer networks around the world. Therefore, as the number of networks connected to the Internet and the number of Internet users are rapidly increasing, interest in various advertisements on the Internet is increasing. That is, the representative service using the Internet is an advertisement service.

Such an advertisement service using the Internet is less expensive than an offline advertisement service and it is easy to grasp the advertisement preference after the advertisement is displayed. In particular, the size of the advertising service using the Internet can be intensively advertised to a specific user class and its size is continuously expanding. In general, Internet advertisements are composed of banner advertisements and overture forms that are displayed in the form of banners independently of contents. In other words, the Internet advertisement is displayed with content irrelevant to the content displayed on the web page.

Accordingly, the Internet advertising has a problem that it is difficult to draw the user's attention away from the content focused on the user. In order to solve the problem of the Internet advertisement, a recent advertisement service is provided with a so-called matching advertisement service that determines the content of a web page viewed by a user and provides an advertisement corresponding to the determined content to the user.

The matching advertisement service is commercially available in that the advertisement category that the user is interested in can be identified through a web page that is currently viewed, and the advertisement can be exposed without rejection by providing the user with an advertisement corresponding to the identified advertisement category. It is a service that attracts attention. For example, when a web page viewed by a user is about 'flowers', an advertisement server supporting a matching advertisement service identifies advertisements related to 'flowers' such as 'flower delivery' and exposes them to users.

Such a matching advertisement service can increase the targeted advertising effect and can also increase the advertisement clickthrough rate because it can show the advertisement content only to a person interested in a specific product or issue.

However, the conventional matching advertisement service is not only able to display all the advertisements corresponding to various keywords entered by users on a single web page, but also has a weak level of automatic analysis of search terms, which makes it difficult to effectively draw user attention. there was. That is, in the keyword advertisement, if the advertisement displayed on the search result page corresponding to the keyword does not match the characteristics of the visitor, the advertisement effect is reduced.

In addition, there is a problem that can not send a matching advertisement to the visitor after the visitor terminates access to the web page.

Accordingly, the present invention has been made to solve the above problems, by providing a prize event content related to the URL information of a specific web page visited by the user can recommend the most suitable advertisement for the user's interest and reflect it in real time An object of the present invention is to provide an apparatus and method for providing an advertisement.

Another object of the present invention is to analyze the URL information visited by the user through the web surfing proceeds to the smartphone to inform the user of the occurrence of the prize event in the form of a notification message and confirm the prize event executed by clicking on the notification message by the user of the user The present invention provides an apparatus and method for providing an advertisement using premium event contents that provide premium event contents corresponding to interests.

A feature of the advertisement providing apparatus using the prize event content associated with the web page according to the present invention for achieving the above object is to generate the prize event content using the advertisement information provided by the public relations server server, An advertisement providing server which checks the result of the prize and checks the visitor information to the public relations company server, and calculates an advertisement fee, and URL information of the specific web page where the user visits the prize event contents generated by the advertisement providing server. It is configured to include an event distribution server to match and provide to the user's terminal.

Preferably, the advertisement providing apparatus is a server operated by various advertisers, which provides advertisement information to the advertisement providing server, and provides an advertisement site or advertisement service according to a user's selection of prize event contents, and a respective server. It is connected to the event distribution server through an advertising agency server that exposes overture advertising including prize event contents in a web page space, and performs an internet surfing using an application or a web browser and a premium event matching the internet surfing. And a user terminal receiving an event result and an advertisement site or an advertisement service.

Preferably, the advertisement providing server checks the visitor information to the promotion company server and counts the visitor information, and calculates an advertisement fee for each promotion company based on the visitor information counted by the visitor information receiver. Define a calculation unit, a premium event content generation unit for generating a prize event content based on the advertisement site, the advertisement information provided from the promotional server server, and related keywords according to the prize event content generated by the premium event content generation unit And an event matching processing unit for checking the prize result of the selected prize event content using a predefined winning probability based on the visitor information counted by the visitor information receiving unit, and the promotional company information provided from the promotion company server and the prize. Event content And a first storage unit for storing the prize event contents generated by the event generator, advertisement agency information including the overture advertisement exposed from the advertisement agency server, and the advertisement fee information calculated for each promotion company in the advertisement fee calculation unit. It is characterized by.

Preferably, the event distribution server may include a second storage unit for storing the premium event content generated by the advertisement providing server, a URL information collecting unit collecting URL information of a specific web page visited by the user, and the advertisement providing server. A matching event analyzer configured to compare the defined related keywords of the prize event contents and the URL information collected by the URL information collector and analyze the matched event contents, and based on the matching information analyzed by the matching event analyzer; Prize event content extraction unit for extracting the prize event content corresponding to the web page information collected by the URL information collecting unit in the second storage unit, prizes matching the URL information of a specific web page from the prize event content extraction unit Receive the event contents and save the customized screen according to the user's terminal. And a premium event content exposure unit that is formed and displayed on the screen of the user terminal.

Preferably, the event distribution server is a smart phone information detection unit for detecting the smart phone information including the phone number of the smart phone surfing the web of the specific web page visited by the user, the smart phone information detected by the smart phone information detection unit On the basis of the premium event content characterized in that it further comprises a message transmission unit for transmitting a notification message to the user terminal using a MMS (Multi-media Message Service) via a mobile communication network.

Features of the advertisement providing method using the prize event content associated with the web page according to the present invention for achieving the above object is (A) through the prize event content generation unit based on the advertisement site, advertisement information provided from the publicity server server Generating a prize event content, (B) collecting URL information of a web page through which web surfing is performed through an application pre-installed in a user terminal in real time, and (C) collecting the specific web page in real time. Comparing the URL information with the related keywords of the generated prize event contents to extract prize event contents matching the collected URL information, (D) displaying the extracted prize event contents on a user terminal screen; (E) According to the selected prize event contents among the prize event contents exposed to the user terminal. Confirmed by using a pre-defined probability of winning a prize result, and is characterized in that comprises the step of providing to the user.

Preferably, the generated event event content is characterized in that it contains a relevant keyword.

Preferably, the related keyword is a keyword according to a prize including a product name, a product type, and an event type of the prize and a keyword according to web page information including portal, general, shopping, blog, and stock.

Preferably, the application program is connected to the giveaway event providing apparatus to upload to the terminal of the user who wants to receive the giveaway event, characterized in that installed on the user terminal.

Preferably, the step (D) is changed to a pre-stored customized form according to the user terminal through the prize event contents exposure unit and displayed on the screen of the user terminal using the overture.

Preferably, the step (D) includes providing the event information and the collected URL information, which has been changed to a previously stored customized form, through the giveaway event contents exposure unit to an advertising agency server, and based on the provided URL information on the advertising agency server. And displaying the prize event contents using the overture on the screen of the user terminal.

Preferably, the step (D) includes detecting smart phone information including a phone number of the smart phone that has surfed the web, and using the MMS (mobile communication network) for the premium event content based on the detected smart phone information. Multi-media Message Service) characterized in that it comprises the step of transmitting as a notification message to the user terminal.

Preferably, the step (D) is characterized in that the menu is flashing when there is a prize event of the prize event content displayed on the user terminal screen.

Preferably, the probability of winning is based on visitor information confirmed from the visitor information receiving unit.

Preferably, in the step (E), when the prize confirmation button is selected by the user, the step of moving to the prize confirmation page from the web page that is currently connected to the user terminal, and the user who has won through the moved prize confirmation page Providing a non-winning message to the non-winning user, providing a discount coupon and points to the non-winning user, and a name, telephone number, address for receiving the prize to the winning user. Providing a personal information input window comprising a, and providing a corresponding prize using the personal information confirmed through the personal information input window.

Preferably the prize confirmation page is characterized in that the web page provided by the prize event providing apparatus or the promotional server.

The method may further include calculating an advertisement fee according to the promotion company based on the visitor information counted by the visitor information receiving unit and charging the advertisement fee to the promotion company server.

As described above, the apparatus and method for providing an advertisement using the premium event content related to the webpage according to the present invention have the following effects.

First, by providing the content of the prize event related to the URL information of the specific web page visited by the user to recommend the most appropriate advertisements for the user's interest, it is possible to maximize the advertising exposure effect, and finally the advertiser (business owner) There is an advantage to improve the satisfaction of.

Second, it is possible to accurately provide the visitor with a matching advertisement determined based on more accurate visitor information through URL information of a specific web page visited by the user.

Third, it is possible to increase the user's interest according to the advertisement service by providing related event event content according to the user's interest through the URL information of the web page, thereby increasing the advertising effect provided to the user.

1 is a block diagram showing an entire system for providing an advertisement using the prize event content associated with the web page according to an embodiment of the present invention
FIG. 2 is a block diagram illustrating a detailed configuration of an advertisement providing server of FIG. 1.
3 is a flowchart illustrating a method of providing an advertisement using content of a sweepstakes event related to a webpage according to an embodiment of the present invention.
Figure 4 is a screen showing an embodiment of the prize event content displayed on the user terminal through the prize event content exposure unit according to the present invention
Figure 5 is a screen showing an embodiment of the prize confirmation page of the prize event providing apparatus according to the present invention
FIG. 6 is a block diagram illustrating an entire system for explaining a method of providing a premium event content of a user using a PC according to an exemplary embodiment of the present invention. FIG.
7 is a block diagram showing an entire system for explaining a method of providing a prize event content of a user using a smartphone according to an embodiment of the present invention.

Other objects, features and advantages of the present invention will become apparent from the detailed description of the embodiments with reference to the accompanying drawings.

Referring to the accompanying drawings, a preferred embodiment of an apparatus and method for providing an advertisement using a prize event content related to a webpage according to the present invention will be described below. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. It is provided to let you know. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention and are not intended to represent all of the technical ideas of the present invention. Therefore, various equivalents It should be understood that water and variations may be present.

1 is a block diagram showing an entire system for providing an advertisement using a prize event content associated with a web page according to an embodiment of the present invention.

As shown in Figure 1, the entire system for providing an advertisement using the prize event content

Prize event providing device 100 for generating giveaway event content related to the URL information of a specific web page visited by the user to the user's terminal, and displays the result of the selected giveaway event content, and a server operated by various advertisers As such, the promotional event server 200 provides advertisement information to the premium event providing device 100 and provides an advertisement site or an advertisement service according to a user's prize event content selection, and prize event contents in each web page space. Device for providing the premium event through the advertising agency server 300 that exposes the overture advertising, including, and the advertising agency server 300 responsible for the overall operation, surfing the Internet using an application or a web browser and matching the Internet surfing ( 100) is connected to provide event results and advertising sites or advertising services It is composed of a user terminal 400.

In this case, the premium event providing apparatus 100 generates the premium event content by using the advertisement information provided by the promotional company server 200, checks the prize result of the selected premium event content, and the promotional company server 200. Advertisement server 110 that checks the visitor information to calculate the advertising fee accordingly, and the prize event content generated by the advertisement providing server 110 matches the URL information of the specific web page visited by the user It is composed of an event distribution server 120 provided to the terminal. In this case, the advertisement information includes prizes, points, discount coupons, and the like used in the advertisement.

Meanwhile, the event distribution server 120 may be included in the prize event providing apparatus 100, but this may be configured as a separate server as an embodiment. In the present specification, the event distribution server 120 is included in the prize event providing apparatus 100.

FIG. 2 is a block diagram illustrating a detailed configuration of the advertisement providing server of FIG. 1.

As shown in FIG. 2, the advertisement providing server 100 checks the visitor information to the public relations company server 200 and counts the visitor information receiving unit 111 and counts the visitor information receiving unit 111. Advertising fee calculation unit 112 for calculating the advertising fee according to the promotion information based on the visitor information, and a prize for generating a prize event content based on the advertising site, the advertising information provided from the promotional server server 200 An event content generator 113 and a related keyword according to the prize event content generated by the prize event content generator 113 are defined, and predefined based on visitor information counted by the visitor information receiver 111. An event matching processor 114 for checking a prize result of the selected prize event content using a winning probability, and the promotion company Promotion agency information provided from the server 200, giveaway event content generated by the giveaway event content generating unit 113, advertising agency information including the overture advertisement exposed from the advertising agency server 300, and The advertisement fee calculating unit 112 includes a first storage unit 115 that stores the advertisement fee information calculated for each promotion company. Accordingly, the first storage unit 115 includes a promotional company information DB 115a, a prize event content information DB 115b, an advertising agency information DB 115c, and an advertisement fee DB 115d.

In addition, the event distribution server 120 is a second storage unit 127 for storing the premium event content generated by the advertisement providing server 110, and URL information collection unit for collecting the URL information of a specific web page visited by the user Matching 121 and the related keyword defined in the prize event content generated by the advertisement providing server 110 and the URL information collected by the URL information collecting unit 121 are compared with each other to analyze the prize event contents matched. Based on the event analysis unit 122 and the matching information analyzed by the matching event analysis unit 122, the second event unit stores the prize event contents corresponding to the web page information collected by the URL information collecting unit 121. The prize event content extracting unit 123 and the prize event content extracting unit 123 extracted from the prize event content extracting unit 123 are provided with the event information matching the URL information of a specific web page. Comprising the end event consists of a premium event content exposure unit 124 to form a previously stored customized screen to display on the user terminal screen. Accordingly, the second storage unit 127 is composed of a prize event content information DB 127a and a smartphone information DB 127b.

On the other hand, the event distribution server 120 detects the smartphone information including the phone number of the smart phone that proceeded to surf the web of a specific web page visited by the user for the case that the user terminal 400 used the smart phone The premium event content is sent to the user terminal using a MMS (Multi-media Message Service) through a mobile communication network based on the smart phone information detector 125 and the smart phone information detected by the smart phone information detector 125. The apparatus further includes a message transmitter 126 for transmitting, and the smartphone information detected by the smartphone information detector 125 is further configured in the second storage unit 127.

Referring to the accompanying drawings, the operation of the advertisement providing apparatus using the premium event content related to the webpage configured as described above will be described in detail as follows. Like reference numerals in FIG. 1 or FIG. 2 denote the same members performing the same function.

3 is a flowchart illustrating a method of providing advertisement using premium event content associated with a webpage according to an embodiment of the present invention, and FIG. 6 is a view using premium event content of a user using a PC according to an embodiment of the present invention. It is a block diagram which shows the whole system for demonstrating a method.

Referring to FIG. 3 and FIG. 6, the giveaway event providing apparatus 100 is based on the giveaway event contents generation unit 113 based on an advertisement site and advertisement information provided from a public relations company server 200 contracted first. Generate premium event content (S10). In this case, the event matching processor 114 defines a related keyword according to the generated premium event content and defines the defined related keyword in the generated premium event content. For reference, the related keyword is a related keyword of a web page to which the corresponding prize event content is exposed, and includes keywords according to the prize (product name, product type, event type, etc.) of the prize, or information on the web page (portal, general, Keywords such as shopping, blogs, stocks, etc.). In addition, the prize event contents generated in this way are stored in the first storage unit 110 and the second storage unit 127, respectively.

In addition, the event distribution server 120 installs an application program for detecting URL information of a web page in real time in advance in the user terminal 400 (hereinafter referred to as “notification program”), and then collects the URL information 121. ) Is installed in this way through the program collects the URL information of the specific web page that the user is currently visiting in real time (S20). At this time, the notification installed in the user terminal is connected to the prize event providing apparatus to upload to the terminal of the user who wants to receive the prize event, it is installed in the user terminal 400.

Subsequently, the matching event analyzer 122 compares the URL information of the specific web page collected in real time by the URL information collector 121 with related keywords of the prize event contents stored in the second storage unit 127. (S30).

The premium event content extractor 123 extracts premium event content that matches the collected URL information as a result of comparison of related keywords through analysis of the premium event content in the matching event analyzer 122 (S40). At this time, the matching prize event contents are previously designated with webpage URL information of at least one or more specific sites through the event match processing unit 114, and accordingly, the prize event contents matching with the prize event contents are collected through the URL information of the collected webpages. Can be extracted quickly.

The extracted premium event content is exposed on the screen of the user terminal (S50). At this time, the prize event content exposed on the user terminal screen is changed into a customized form previously stored according to the user terminal through the prize event contents exposure unit 124 and displayed on the user terminal screen using the overture. On the other hand, as another embodiment of exposing the premium event content on the user terminal screen, the premium event content and the collected URL information changed to the customized form previously stored in the premium event content exposure unit 124 to the advertising agency server 300 The advertisement agency server 300 may display the prize event content on the user terminal screen using an overture on the user terminal screen based on the provided URL information.

Figure 4 is a screen showing an embodiment of the prize event content displayed on the PC as a user terminal through the prize event content exposure unit according to the present invention. As shown in FIG. 4, when the user who installs the program moves to a web page of a predetermined site, the event event content 10 is displayed in real time using the overture on one side of the user terminal screen. At this time, in the case of the prize event content 10 to be displayed, it is desirable to further induce the participation of the prize event by causing the menu to flash when the prize event is in progress.

On the other hand, when the user terminal 400 used is a mobile communication terminal smart phone, due to the difficulty of real-time display using the prize event content overture, the prize event to the user terminal in the form of a notification message through the MMS using the mobile communication network Will provide an occurrence. Accordingly, the user does not participate in the prize event provided in real time during the web surfing of a specific site, such as using a PC shown in FIG. 6, but checks the notification message provided after the web surfing to participate in the prize event. do. When using a smart phone to be described in detail again with reference to FIG. 7 below.

And when using a PC and a smartphone as the user terminal 400, there is a difference only in the time of providing the prize event content, the rest is made in the same manner.

Subsequently, when one of the prize event contents exposed to the user terminal is selected by the user, the event matching processor 114 checks the prize result of the selected prize event content using a predefined winning probability and provides the same to the user (S60). ).

At this time, the winning probability is made based on the visitor information confirmed by the visitor information receiving unit 111. As an example, when the number of visitors is preset to win one person per 100 people, the number of confirmed visitors is counted to control winning one person in units of 100 people. In addition, winning prizes are controlled to be provided only to users who participate in one prize with one phone number and one IP.

Accordingly, when the prize confirmation button is selected by the user, the event matching processing unit 114 moves to the prize confirmation page of the prize event providing apparatus 100 from the web page that is currently connected to the user terminal, and then gives a “ Congratulations ”also provides a message to the non-winning users,“ Please apply for the next opportunity ”.

5 is a screen showing an embodiment of a prize confirmation page of the prize event providing apparatus according to the present invention. As shown in FIG. 5, the prize confirmation page provides a main event or another event of the promotion company that provided the prize to induce a visit to the promotion company server 200.

If the prize result (S70) of the prize event content, the winning event is not received, a discount coupon or points are provided to the user to induce a visit to the promotion company server 200 (S80). As such, no user information is required until the prize is won.

 In addition, the prize result (S80) of the event event content, in case of winning a prize received personal information (name, phone number, address, social security number, etc.) for receiving the prize, and the corresponding prize is entered using the personal information entered Provided (S90). In this case, the offer of the prize may be made through a promotion company that applied for the prize event. Therefore, the prize confirmation page may be directly connected to the public relations company server 200 that applied for the prize event instead of the prize event providing device 100.

In addition, the advertisement fee calculation unit 112 calculates an advertisement fee according to the promotion company based on the visitor information counted by the visitor information receiving unit 111 and charges the advertisement fee to the promotion company server 200 (S100). In this case, the calculated advertising fee is stored in the second storage unit 115, and the request for the advertising fee is preferably made in a predetermined period unit.

FIG. 7 is a block diagram illustrating an entire system for explaining a method of using premium event contents of a user using a smartphone according to an embodiment of the present invention.

Referring to FIG. 7, first, the URL information collecting unit 121 determines whether the URL visits a predetermined site while the user is surfing the web using the user terminal 400 where the notification application program is installed. Check through collection.

After comparing the checked URL information with the matching keyword of the prize event contents stored in the second storage unit 127 through the matching event analyzer 122, the prize event contents extracting unit 123 compares the keyword information. As a result, the prize event content matching the collected URL information is extracted.

On the other hand, the smart phone information detector 125 detects the smart phone information including the phone number of the smart phone that has been surfing the web, and based on the detected smart phone information, the event event content MMS ( The notification message is transmitted to the user terminal using the Multi-media Message Service. In this case, the notification message is transmitted to the user terminal through the message transmitter 126.

Then, when the event event content included in the notification message sent to the user terminal is selected by the user, the event matching processing unit 114 checks the result of the selected prize event content using the predefined winning probability and provides the result to the user. do. In this case, the offer of the prize may be made through a promotional company that applied for the prize event. Therefore, the prize confirmation page may be directly connected to the public relations company server 200 that applied for the prize event instead of the prize event providing device 100.

Although the technical spirit of the present invention described above has been described in detail in a preferred embodiment, it should be noted that the above-described embodiment is for the purpose of description and not of limitation. In addition, those skilled in the art will understand that various embodiments are possible within the scope of the technical idea of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

Claims (17)

The advertisement providing server which generates the prize event content using the advertisement information provided by the promotion company server, checks the prize result of the selected prize event content, and checks the visitor information to the promotion company server and calculates the advertisement fee accordingly. Wow,
The event event server associated with the web page, characterized in that it comprises an event distribution server for matching the prize event content generated by the advertisement providing server with the URL information of the specific web page visited by the user to provide to the terminal of the user Ad serving device. According to claim 1, wherein the advertisement providing device
A server operated by various advertisers, the server providing advertisement information to the advertisement providing server and providing an advertisement site or an advertisement service according to a user's selection of prize event contents, and
An agency server that exposes overture ads containing prize event content to each webpage space;
And a user terminal that performs internet surfing using an application or a web browser and is connected to the event distribution server through a prize event matching the internet surfing and receives an event result and an advertisement site or an advertisement service. Advertisement providing device using the prize event content associated with the web page characterized in that. The method of claim 1, wherein the advertisement providing server
A visitor information receiver for checking and counting visitor information to the public relations company server;
An advertisement fee calculation unit calculating an advertisement fee for each promotion company based on the visitor information counted by the visitor information receiving unit;
A premium event content generation unit generating premium event content based on an advertisement site and advertisement information provided from the promotion company server;
Defining a related keyword according to the prize event contents generated by the prize event contents generation unit, and confirming the prize result of the selected prize event contents using a predetermined winning probability based on the visitor information counted by the visitor information receiver; An event matching processor,
Promote company information provided from the promotion company server, giveaway event content generated by the giveaway event content generation unit, advertising agency information including the overture advertising exposed from the advertising agency server, and calculated by the promotion company in the advertising commission calculation unit Advertisement providing apparatus using the premium event content associated with the web page, characterized in that it comprises a first storage unit for storing the advertisement fee information. The method of claim 1, wherein the event distribution server
A second storage unit storing prize event contents generated by the advertisement providing server;
A URL information collecting unit which collects URL information of a specific web page visited by a user;
Matching event analysis unit for analyzing the prize event content matched by comparing the related keyword defined in the prize event content generated by the advertisement providing server and the URL information collected by the URL information collector;
A premium event contents extracting unit extracting premium event contents corresponding to the webpage information collected by the URL information collecting unit from the second storage unit based on the matching information analyzed by the matching event analyzing unit;
And a prize event contents exposure unit for receiving the prize event contents matching the URL information of a specific web page from the prize event contents extracting unit and forming a pre-stored customized screen according to the user terminal to display on the user terminal screen. Advertisement providing device using the prize event content associated with the web page. The method of claim 4, wherein the event distribution server
A smart phone information detector for detecting smart phone information including a phone number of a smart phone that has surfed the web of a specific web page visited by the user;
And a message transmitter configured to transmit a notification message to the user terminal using the MMS (Multi-media Message Service) through the mobile communication network based on the smartphone information detected by the smartphone information detector. Advertising providing apparatus using the prize event content associated with the web page, characterized in that. (A) generating the prize event contents through the prize event contents generation unit based on the advertisement site and advertisement information provided from the public relations company server,
(B) collecting in real time the URL information of the web page through which the web surfing through the application pre-installed on the user terminal,
(C) comparing the URL information of the specific web page collected in real time with related keywords of the generated premium event content and extracting premium event content matching the collected URL information;
(D) displaying the extracted prize event contents on a user terminal screen;
(E) the prize event associated with the web page comprising the step of confirming the prize result according to the selected prize event content among the prize event contents exposed to the user terminal using a predefined winning probability and providing it to the user Method of providing advertisement using content. The method according to claim 6,
The generated premium event content includes an associated keyword, the advertisement providing method using the premium event content associated with the web page. The method of claim 7, wherein
The related keywords are keywords related to prizes including product names, product types, and event types of prizes, and keywords according to web page information including portal, general, shopping, blogs, and stocks. Method of providing advertisement using event content. The method according to claim 6,
The application program is connected to the giveaway event providing apparatus uploaded to the terminal of the user who wants to receive the giveaway event, it is installed on the user terminal, the advertisement providing method using the prize event content associated with the web page. The method according to claim 6,
In the step (D), the premium event contents exchanging unit is changed into a pre-stored customized form according to the user terminal and displayed on the screen of the user terminal using the overture. 11. The method of claim 10, wherein step (D)
Providing the event information and the collected URL information changed to a pre-stored customized form through the prize event contents exposure unit to the advertisement agency server;
And displaying, by the advertising agency server, the prize event contents using the overture on the screen of the user terminal based on the provided URL information. The method of claim 6, wherein step (D)
Detecting smartphone information including a phone number of the smartphone that has performed web surfing;
Transmitting the prize event content as a notification message to a user terminal using a multi-media message service (MMS) through a mobile communication network based on the detected smart phone information. Advertising providing method using the prize event content. The method according to claim 6,
Step (D) is a method of providing an advertisement using the prize event content associated with the web page, characterized in that the menu is flashing when the prize event during the prize event content displayed on the user terminal screen. The method according to claim 6,
And the winning probability is based on visitor information confirmed by the visitor information receiving unit. The method of claim 6, wherein step (E)
When the prize confirmation button is selected by the user, the step of moving to the prize confirmation page from the web page that is currently connected to the user terminal,
Providing a winning message to a user who has won through the moved prize confirmation page, and a non-winning message to a user who has not won;
Providing discount coupons and points to the unwinned user;
And providing a personal information input window including a name, a phone number, and an address for receiving the prize, and providing a corresponding prize using personal information confirmed through a personal information input window. Advertising providing method using the prize event content associated with the web page characterized in that. The method of claim 15,
The prize confirmation page is an advertisement providing method using the prize event content associated with the web page, characterized in that the web page provided by the prize event providing device or the promotional server. The method according to claim 6,
Computing the advertising fee according to the promotion company based on the visitor information counted by the visitor information receiving unit for claiming the advertising fee to the promotion company server, characterized in that the advertisement using the event event content related to the web page How to Provide.

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