KR20130096137A - Supporting method of communication or broadcasting service in the display terminal using the advertisement widget - Google Patents

Abstract

PURPOSE: Communication is provided to support specific benefit for exposure of advertisement to a user by constantly or temporarily exposing a specific advertisement received from a contents server by executing an advertising widget as a background of a terminal and by performing a checkup for a degree of advertisement exposure of the user installing the advertising widget. CONSTITUTION: An advertising widget is executed as a background in a terminal having a displaying function. A specific advertisement received from a contents server is exposed through the advertising widget of the user. Specific benefit is given to the user installing the advertising widget for the advertisement exposure. [Reference numerals] (AA) Download an app and setting a widget; (BB) App market(web site); (CC) Manufacturing a widget ad; (DD) Mobile phone terminal; (EE) Communication network; (FF) Transmitting ad, information content; (GG) Content server; (HH) Checking a widget driving frequently; (II) Directing server; (JJ) Benefit; (KK) Communication company; (LL) Notifying a benefit object; (MM) Advertiser

Description

{Supporting method of communication or broadcasting service in the display terminal using the advertisement widget}

The present invention relates to a method of supporting a communication or broadcast service using an advertisement widget, and more particularly, when the advertisement widget is executed in a background state on a terminal having a display function, a widget form that exposes an advertisement constantly on the display even when the background screen is switched. The present invention relates to a method of supporting a communication or broadcast service using an advertisement widget, which is displayed as and which pays a predetermined benefit for advertisement exposure to a user who installs the advertisement widget.

Recently, thanks to the explosive increase in smartphones, various applications have been released through the App Store, Android Market, etc., and users are installing and using applications that they want to enjoy on their smartphones.

Focusing on the fact that a variety of applications are mounted on a smartphone, an advertising business using a smartphone is being actively performed. As a prior art, there is Korea Patent Publication No. 2011-94525 (name of the invention: "Advertising system using a smartphone").

However, the prior art is that the advertisement is exposed on the application execution screen, there is a problem that the advertisement is not delivered to the user unless the user executes this application. That is, there is a need for a method in which an advertisement may be exposed to a user even when a specific application is not executed.

In addition, the prior art has a problem that does not provide any way to expose the advertisement to the user on the background screen.

In addition, there is a need for a technology that allows the user to check the installation of the advertising application from time to time to receive benefits such as reducing call charges, prepaid charges, and providing wireless data.

In order to solve the above problems, the inventors have installed a widget that exposes a predetermined advertisement on the screen at all times even if the background screen is switched while the advertisement widget is executed in a background state on a terminal having a display function. The present invention has been completed by developing a method of supporting a communication or broadcast service using an advertisement widget, which pays a certain benefit to a user.

A main object of the present invention is to run an advertisement widget in a background state on a terminal of a user having a display function, and constantly or temporarily expose a predetermined advertisement received from a content server through the advertisement widget of the user and install the advertisement widget. The present invention provides a method of supporting a communication or broadcast service using an advertisement widget that performs a constant check on an exposure level and supports a certain benefit in exchange for an advertisement exposure to a user.

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention which are not mentioned can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. It will also be readily apparent that the objects and advantages of the invention may be realized and attained by means of the instrumentalities and combinations particularly pointed out in the appended claims.

Communication or broadcast service support method for a terminal having a display function using the advertisement widget of the present invention, comprising: executing the advertisement widget in the background state on the terminal of the user with a display function; Exposing a predetermined advertisement received from a content server through the advertisement widget of the user; And providing a certain benefit to advertisement exposure to the user who installed the advertisement widget.

The present invention may further include detecting a state in which the advertisement widget is executed in a terminal of a user from a detecting server and using the advertisement widget as a basis for calculating and granting a certain benefit or penalty to the user. Or a broadcast service support method.

In addition, the present invention includes a method for supporting communication or broadcast service using an advertisement widget, wherein the advertisement widget is always or temporarily exposed on the display even when the background screen is switched.

In addition, the present invention provides an advertisement widget in the form of a fixed form or an advertisement widget that exposes a predetermined advertisement in the form of a pop-up or a notification window as the display wallpaper is switched, even if the display wallpaper is switched. It includes used communication or broadcast service support method.

In addition, the present invention provides a certain amount of communication or broadcasting fee reduction, charge of prepaid fee, extension of the number recovery period, provision of wireless data, discount of terminal price, coupon or mileage, etc. It includes a method of supporting a communication or broadcast service using an advertisement widget supporting the benefit.

Hereinafter, a communication or broadcast service support method for a terminal having a display function using an advertisement widget of the present invention will be described in more detail.

In the present invention as described above, by installing an advertisement widget on a terminal having a display function, the user can receive a predetermined benefit in return for a predetermined advertisement, and the advertisement widget can be provided in various forms provided by the content server. By running in the background through the business owner or advertiser has an advantage that can maximize the advertising effect by prolonged exposure to the user.

1 schematically illustrates an embodiment of a communication or broadcast service supporting method through a terminal having a display function using an advertisement widget of the present invention.
2 schematically illustrates an embodiment of a mobile phone model of a method for supporting a communication or broadcast service through a terminal having a display function using an advertisement widget of the present invention.
FIG. 3 schematically illustrates an embodiment of an advertisement benefit model of a method of supporting a communication or broadcast service through a terminal having a display function using an advertisement widget of the present invention.

The above objects, features, and advantages will become more apparent from the detailed description given hereinafter with reference to the accompanying drawings, and accordingly, those skilled in the art to which the present invention pertains may share the technical idea of the present invention. It will be easy to implement. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an embodiment of a communication or broadcast service supporting method through a terminal having a display function using an advertisement widget of the present invention.

As shown in FIG. 1, the communication or broadcast service supporting system using the advertisement widget of the present invention includes a terminal 10, a market server or a website 20, a content server 30, a detecting server 40, and a DB. 41, a communication or broadcaster server 50. When the user installs the advertisement widget of the present invention from the market server or the website 20 on the terminal 10 and the advertiser or the business owner provides a predetermined advertisement to the content server 30, the user may access the terminal 10 through the communication network. The predetermined advertisement is exposed, and the detection server 40 checks the operation status and advertisement exposure degree of the advertisement widget of the present invention on the user terminal 10 regularly or irregularly and stores the recording result in the DB 41. By interfacing with a subject (for example, broadcast or telecommunications company server 50, advertiser or business owner, etc.) to provide a certain benefit to the user in return.

The advertisement widget of the present invention may be downloaded from the market server or the website 20, or may be already built in when the terminal is released.

The advertisement widget of the present invention may provide only predetermined advertisements such as weather, traffic information, public information, breaking news, etc. in addition to the advertisements in order to expose only advertisements that are not associated with a separate service provision or increase the attention of the advertisements. Can be.

In addition, the content of a predetermined advertisement of the present invention can be sent to the content from the content server 30 at different times. For example, you can send ads that are based on geography, interest-based, and personalized by gender and age.

Existing advertising method is a form that executes and exposes the advertisement in a specific application, the present invention is a method that can be displayed at any time or temporarily displayed in the background form on the background screen through the widget, not the application.

The detecting server 40 of the present invention may periodically or irregularly check whether the advertisement widget is normally exposed on the background screen of the user terminal, and use it as a criterion for supporting the advertisement fee.

The specific service method of the present invention will be described below.

In the present invention, the terminal includes various terminal devices having a background screen through an OS platform such as a smart phone and a smart TV.

The method of supporting a broadcast or communication service using the advertisement widget of the present invention is promoted by using a mass media such as a TV or the Internet. In this case, the advertisement widget may be installed in the terminal of the user, and the advertisement widget may be executed in the background state to expose the predetermined advertisement received from the content server 30 at all times or temporarily.

The certain benefits according to the exposure of the advertisement is a certain amount of communication or broadcasting fee reduction, a charge for prepaid fee, extension of the number recovery period, provision of wireless data, discount of terminal price, coupon or mileage, etc. It may include.

The advertisement content provided by the content server 30 may be a multimedia file including simple text, a picture, a picture, a video, a 3D video, an animation, and the like.

The user can download the advertisement widget of the present invention through various routes such as an internet website, an application store, and install it on a terminal (smartphone, etc.) having a display function.

In order to simplify the authentication procedure for the installation of the advertising widget, the user is required to enter the mobile phone number, the user enters the mobile phone number is sent to the SMS containing the authentication code, and the user completes the authentication when the user enters the authentication code, etc. You can ask for consent and get a mobile phone number from the user.

The location of the advertisement widget of the present invention may be freely designated by the user, fixed by the operator, or may be any position on the background screen.

The form of the advertisement widget of the present invention may exist as a widget alone, or develop an advertisement widget in association with other widgets, and may be located together with the widget.

The advertisement widget of the present invention may be located in one space of the background screen like other widgets of the background screen, or may be always positioned and exposed as a widget in a certain position on the background screen without executing any application. If the widget is always located in a certain position on the desktop, the widget can be fixed at all times to be always exposed even when the wallpaper is switched.Also, the widget is repeatedly placed on each screen and repeatedly exposed on each screen. You can also try to keep yourself exposed.

A user who installs the advertisement widget of the present invention may subdivide the advertising category (for example, bank, entertainment, etc.), and the frequency of advertisements, for example, set several times a day, and set a reduction in the call charge rate accordingly. It may be. However, as a basic setting, there may be a matter of mandatory reception such as several times and several advertisements.

When you touch the advertising widget of the present invention, you can link to a web page containing specific information, you can link a solution program for a specific matter, or send a call to a specific number, a specific web page or If you do not want to link to a linked program, the link may be disallowed, but in this case, the advertisement fee rate may be lowered.

The advertisement widget of the present invention may have a predetermined storage space for storing the advertisement data into the advertisement storage pool, the advertisement widget is driven through the interworking with the content server 30 or during the detection process with the detecting server 40 or Ad content can be retrieved periodically.

Detecting server 40 of the present invention can send a signal to check the installation status of the advertising widget in the user terminal 10 or periodically, based on the response can check the user's use of the advertising widget ( For example, once a day, once every three days, once a week, etc.)

When the detecting server 40 of the present invention describes the process of detecting the advertisement widget of the user's terminal as an example, a separate process for creating a background, icon, shortcut menu, etc. in the form desired by the user without using the basic launcher program When the advertising widget is installed on the smartphone with the 'launcher app' installed, the user can recognize the background screen actually seen by the user and can detect whether the advertising widget is running in the launcher app running on the background screen. Alternatively, you can detect whether all launcher widgets are installed in every launcher app. Meanwhile, an advertisement widget for each launcher app may be produced, and a smartphone user may be notified to inform the smartphone user to install a launcher app equipped with an advertisement widget.

When the installation status of the advertisement widget of the present invention satisfies a specific condition (for example, when 70% or more of the total inspection interval is installed, etc.), an advertisement reception fee is sent to the user's communication company through the user's mobile phone number. In this way, the user can feel the communication cost reduction. This may be related to wireless data charges, or may be associated with the plan of the associated plan, and in the case of prepaid mobile phones, it may be charged with a certain amount of money and secured validity for more than one month. Or various benefits associated with the services of the employer.

In addition, the present invention does not have a corresponding communication or broadcast service support benefit if the advertising widget is not detected by the user's terminal by the detecting server 40, such as when the user's terminal power is turned off, when not connected to the wired or wireless Internet It would be desirable to calculate the back penalty. In addition, the detection of the detecting server 40 may be a random detection or may be set such as to provide a communication or broadcast service support benefit when a detection is performed a predetermined number of times such as five or more times or three or more times.

When the advertisement widget of the present invention is deleted, a signal indicating termination is sent to the content server 30, and the DB 41 may detect and record such a signal and use it as a basis for giving a penalty. For example, when the advertisement widget is deleted by the user, the advertisement widget may notify the detecting server 40 of deleting the advertisement widget along with the terminal information (eg, the user's mobile phone number) when the deleting process is performed.

Meanwhile, the operator of the present invention introduces the advertisement widget to the advertiser and receives the advertisement, and generates a profit by sending the advertisement to the advertisement widget based on a specific time unit, and some of these are paid in return for the advertisement exposure to the users. It can be provided with a certain benefit. In this case, the marketing may use social marketing. In other words, as the number of users increases, the cost of advertising increases, advertisers gather, and the benefits such as rate reductions that are returned to users increase, so that an effective advertisement effect such as advertisement through a social network can be expected.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention. The present invention is not limited to the drawings.

10: terminal 20: market server or website
30: content server 40: detecting server
41: DB 50: broadcast or communication company server

Claims (5)

Executing an advertisement widget in a background state on a terminal 10 of a user having a display function; Exposing a predetermined advertisement received from the content server 30 through the advertisement widget of the user; And
Supporting a communication or broadcast service using the advertising widget, characterized in that it comprises the step of supporting a certain benefit for the advertisement exposure to the user who installed the advertising widget.
The method of claim 1,
Exposing an advertisement through the advertisement widget of the user, and then detecting the state in which the advertisement widget is executed in the terminal 10 of the user from the detecting server 40 to calculate the service support or penalty. Communication or service support method using an advertising widget, characterized in that.
The method according to claim 1 or 2,
The advertisement widget is a communication or broadcast service support method using the advertisement widget, characterized in that the form is always or temporarily exposed on the display screen of the user even if the background screen is switched.
The method according to claim 1 or 2,
The step of exposing a predetermined advertisement through the advertisement widget of the user may be fixed even if the display wallpaper is switched or as the display wallpaper is switched, or the advertisement is exposed every page or in the form of a pop-up or a notification window. Communication or broadcast service support method using an advertising widget, characterized in that.
The method according to claim 1 or 2,
In the step of supporting the certain benefits, using the advertising widget, characterized in that the subscription or proportional communication or broadcasting fee reduction, prepaid charge charging, number recovery period extension, wireless data volume provision, terminal price discount, coupon or mileage provision How to support communication or broadcasting service.

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