KR20130082924A - Advertisement system capable of realtime communication with digita out of home and method thereof - Google Patents

Advertisement system capable of realtime communication with digita out of home and method thereof Download PDF

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Publication number
KR20130082924A
KR20130082924A KR1020110140892A KR20110140892A KR20130082924A KR 20130082924 A KR20130082924 A KR 20130082924A KR 1020110140892 A KR1020110140892 A KR 1020110140892A KR 20110140892 A KR20110140892 A KR 20110140892A KR 20130082924 A KR20130082924 A KR 20130082924A
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South Korea
Prior art keywords
advertisement
dooh
client
identification information
product
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KR1020110140892A
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Korean (ko)
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양세현
강수근
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주식회사 제일기획
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Publication of KR20130082924A publication Critical patent/KR20130082924A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/12—Digital output to print unit, e.g. line printer, chain printer
    • G06F3/1201—Dedicated interfaces to print systems
    • G06F3/1223—Dedicated interfaces to print systems specifically adapted to use a particular technique
    • G06F3/1237—Print job management
    • G06F3/125—Page layout or assigning input pages onto output media, e.g. imposition
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/005—Illumination controller or illuminated signs including an illumination control system

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  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
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  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Human Computer Interaction (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Disclosed is an advertisement apparatus including an operation server for a client that provides a screen for a client to select advertisement contents for a product to be displayed in DOOH, and a storage unit for storing advertisement contents for the product selected by the client. As a result, customers can shop using mobile devices in digital media media provided at various daily life touch points, and advertisers can perform real-time and free advertisements.

Figure P1020110140892

Description

ADVERTISEMENT SYSTEM CAPABLE OF REALTIME COMMUNICATION WITH DIGITA OUT OF HOME AND METHOD THEREOF}

The present invention relates to an advertisement system and a method for interworking with a digital media outdoor device in real time, and more particularly, to a shopping mall using a mobile device in a digital media medium provided at various daily life touch points of a customer. The present invention relates to an advertising system and method for allowing free advertising.

Conventional digital media outdoor devices can only advertise according to a uniform advertising schedule, and it is difficult to reflect real-time and free advertising policies of advertisers.

According to one exemplary embodiment of the inventive concept, customers can shop using a mobile device in a digital media medium provided at various daily life touch points, and an advertiser can use a digital media outdoor medium to perform real-time and free advertising. There is provided an advertising apparatus and method.

According to another exemplary embodiment of the present inventive concept, customers can shop using a mobile device in a digital media medium provided at various daily life touch points, and an advertiser can use a digital media outdoor medium to perform real-time and free advertising. There is provided a recording medium having recorded thereon a computer program.

According to an exemplary embodiment of the present invention, an operating server for a client that provides a screen for the client to select the advertisement content for the product to be displayed on the digital media outdoor device (hereinafter referred to as "DOOH"); And a storage unit that stores advertisement content for a product selected by the client through the screen. The advertisement device capable of real-time interworking with a digital media outdoor device may be provided.

The client operating server may automatically generate identification information about the product selected by the client, insert the identification information into the advertisement content of the product, and store the identification information in the storage unit.

The screen provided by the client operating server is a screen for selecting a plurality of products, the client operating server automatically generates identification information for each of the plurality of products, the advertisement content of each of the plurality of products Inserting the identification information may be stored in the storage unit.

The storage unit may also store registration information on DOOHs, and the operation server for the client may provide a screen for selecting at least one DOOH to be used by the client from among DOOHs stored in the storage unit.

The client operating server may provide a screen for allowing the client to select an advertisement schedule for advertisement content of a product to be displayed in at least one DOOH selected by the client.

The storage unit may also store advertisement content for a mobile device corresponding to the advertisement content into which the identification information is inserted.

The advertisement device may further include a mobile application server for transmitting the advertisement content for the mobile device stored in the storage unit to the mobile device when a request is received from the mobile device.

The advertisement device may further include an administrator operation server providing a manager with a screen for approving or rejecting advertisement content for a product selected by the client.

The storage unit may also store registration information on DOOHs, and the operation server for the client may provide a screen for selecting at least one DOOH to be used by the client from among DOOHs stored in the storage unit.

The advertisement device may further include an advertisement server for transmitting the advertisement content inserted with the identification information to DOOH according to the advertisement schedule stored in the storage unit.

According to another exemplary embodiment of the present invention, a method for providing real-time advertisement using a digital media outdoor device (DOOH), comprising: receiving and storing advertisement content for a product to be displayed in DOOH from a client; Receiving an advertisement schedule for the advertisement content from the client and storing the advertisement schedule; And transmitting the advertisement content to DOOH according to the advertisement schedule. A real-time advertisement method using a digital media outdoor device (DOOH) may be provided.

The advertisement providing method may include automatically generating identification information about a product to be displayed in the DOOH; And inserting and storing the identification information in the advertisement content of the product.

When the client selects a plurality of products, the step of automatically generating the identification information is the step of automatically generating the identification information for each of the plurality of products, and the step of inserting and storing the identification information, The identification information may be inserted into and stored in advertisement contents of each of a plurality of products.

The present advertisement providing method includes storing registration information on DOOHs; And among the stored DOOHs, receiving at least one DOOH from a client.

The advertisement providing method may further include receiving an advertisement schedule for advertisement content of a product to be displayed in at least one DOOH selected by the client from the client.

The advertisement providing method may further include receiving and storing advertisement content for a mobile device corresponding to the advertisement content in which the identification information is inserted.

The advertisement providing method may include: recognizing, by a mobile device, identification information of a product displayed in the DOOH; Requesting, by the mobile device, an advertisement server for mobile advertisement content designated by the recognized identification information to an advertisement server; And transmitting, by the advertisement server, the mobile advertisement content requested by the mobile device to the mobile device.

The advertisement providing method includes recognizing a user of a mobile device that has requested the mobile advertisement contents; Selecting a DOOH to transmit advertisement content suitable for the recognized user; And transmitting the advertisement content suitable for the user to the selected DOOH.

The step of selecting a DOOH to transmit advertisement content suitable for a user may include obtaining location information of a mobile device owned by the user and selecting DOOH based on the acquired location information.

The identification information includes DOOH identification information, and the step of selecting a DOOH to transmit the advertisement content suitable for the user may include selecting a DOOH based on the DOOH identification information included in the identification information.

According to another exemplary embodiment of the inventive concept, a computer readable recording medium storing a program for executing a method according to any one of claims 11 to 20 may be provided in a computer.

According to another exemplary embodiment of the inventive concept, there is provided a computer comprising: recognizing, by a computer, identification information of a product displayed on a digital media outdoor device (DOOH); Requesting an advertisement content for a product corresponding to the identification information from an advertisement server; A computer readable recording medium storing a program for executing the step of displaying the advertisement content received from the advertising server may be provided.

According to one exemplary embodiment of the inventive concept, customers can shop using a mobile device in a digital media medium provided at various daily life touch points, and an advertiser can use the outdoor digital media medium to perform real-time and free advertising. It becomes possible.

1 is a view for explaining an advertisement apparatus according to an exemplary embodiment of the present invention;
FIG. 2 is a diagram for describing a method of providing real-time advertisement using a digital media outdoor device (DOOH) according to an exemplary embodiment of the inventive concept.
3 is a view for explaining a real-time advertisement providing method using a digital media outdoor device (DOOH) according to another exemplary embodiment of the present invention,
4 is a client list screen provided by an advertisement device to an administrator terminal according to an exemplary embodiment of the present invention;
5 is a merchandise management screen provided to an administrator terminal by an advertisement device according to an exemplary embodiment of the present invention;
6 is a DOOH management screen provided by an advertisement device to an administrator terminal according to an exemplary embodiment of the present invention;
7 and 8 are client management screens provided to an administrator terminal by an advertisement device according to an exemplary embodiment of the inventive concept.
9 is a DOOH allocation screen provided by an advertisement device to an administrator terminal according to an exemplary embodiment of the present invention;
10 is a merchandise management screen that an advertisement device provides to a client terminal according to an exemplary embodiment of the present invention;
11 is an advertisement schedule selection screen provided to the client terminal by the advertisement apparatus according to the exemplary embodiment of the present invention, and
12 and 13 are screens for selecting advertisement content provided by an advertisement device to a client terminal according to an exemplary embodiment of the inventive concept.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features, and advantages of the present invention will become more readily apparent from the following description of preferred embodiments with reference to the accompanying drawings. However, the present invention is not limited to the embodiments described herein but may be embodied in other forms. Rather, the embodiments disclosed herein are provided so that the disclosure can be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. In this specification, when an element is referred to as being on another element, it means that it can be formed directly on the other element, or a third element may be placed therebetween.

Also, when an element (or component) is referred to as being operated or executed on another element (or component), the element (or component) is used to operate or execute the other element (or component). It is to be understood that the operation or execution in the environment or the operation or execution through direct or indirect interaction with other elements (or components).

It is to be understood that when an element, component, apparatus, or system is referred to as comprising a program or a component made up of software, it is not explicitly stated that the element, component, (E.g., memory, CPU, etc.) or other programs or software (e.g., drivers necessary to drive an operating system or hardware, etc.)

It is also to be understood that the elements (or components) may be implemented in software, hardware, or any form of software and hardware, unless the context clearly dictates otherwise.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. The terms "comprises" and / or "comprising" used in the specification do not exclude the presence or addition of one or more other elements.

Hereinafter, the present invention will be described in detail with reference to the drawings. In describing the specific embodiments below, various specific details have been set forth in order to explain the invention in greater detail and to assist in understanding it. However, those skilled in the art can understand that the present invention can be used without these various specific details. In some cases, it is mentioned in advance that parts of the invention which are commonly known in the description of the invention and which are not highly related to the invention are not described in order to prevent confusion in explaining the invention without cause.

FIG. 1 is a diagram for describing an advertisement device (hereinafter, referred to as an advertisement device) capable of real-time interworking with a digital media outdoor device (DOOH) according to an exemplary embodiment of the present invention.

Referring to FIG. 1, an advertisement system capable of real-time interworking with a digital media outdoor device (DOOH) according to an exemplary embodiment of the inventive concept may include a digital media outdoor device D00H, client terminals 10a and 10b, and Mobile terminals 40a, 40b, and 40c.

The advertisement device 100 may include an operation server 101 for a client, an operation server 103 for an administrator, a mobile application server 105, an advertisement server 107, and a storage unit 109.

The advertisement apparatus 100 according to an exemplary embodiment may include a screen (hereinafter, referred to as an advertisement content selection screen) on which a client, which is an advertiser, may select advertisement content to be displayed in the DOOHs 20 and 30 (hereinafter, referred to as an advertisement content selection screen). 10a or 10b).

In addition, the advertisement device 100 according to an exemplary embodiment stores and manages advertisement content for a product selected by a client through an advertisement content selection screen.

Meanwhile, the advertisement device 100 according to the exemplary embodiment automatically generates identification information about the product selected by the client, and automatically inserts and stores the identification information into the advertisement content of the product.

Also, the advertisement device 100 according to an exemplary embodiment may provide an advertisement content selection screen through which the client selects a plurality of products through the client terminal 10a or 10b.

Meanwhile, the advertisement apparatus 100 according to an exemplary embodiment may automatically generate identification information about each of a plurality of products, and insert and store identification information into advertisement contents of each of the plurality of products.

In addition, the advertisement device 100 according to an exemplary embodiment stores registration information on DOOHs, and among these DOOHs, a screen for selecting at least one DOOH to be used by a client (hereinafter, 'DOOH allocation screen'). May be provided through the client terminal 10a or 10b.

Meanwhile, the advertisement device 100 according to an exemplary embodiment may include a screen on which a client may select an advertisement schedule for advertisement content of a product to be displayed in at least one DOOH selected by the client (hereinafter, referred to as an “advertisement schedule selection screen”). May be provided through the client terminal 10a or 10b.

In addition, the advertising device 100 according to the exemplary embodiment stores the advertising content and the mobile device advertising content corresponding to each other, and, upon request from the mobile terminal 40a or 40b, the advertising content for the mobile device It can transmit to the mobile terminal 40a or 40b.

Meanwhile, the advertisement device 100 according to the exemplary embodiment may include a screen (hereinafter, referred to as a “product management screen”) that may approve or reject the advertisement content for the product selected by the client, and the manager terminal 50. Can be provided through

In addition, the advertisement device 100 according to an exemplary embodiment stores and manages registration information on DOOHs, and among these DOOHs, a screen for selecting at least one DOOH to be used by a client (hereinafter, 'DOOH allocation'). Screen ”) may be provided through the client terminal 10a or 10b.

Meanwhile, the advertisement device 100 according to the exemplary embodiment may transmit the advertisement content in which the product identification information is inserted to the DOOH 20 or 30 according to the advertisement schedule.

Referring to FIG. 1, the operation server 101 for a client provides the client terminals 10a and 10b with a screen for the client using the information stored in the storage unit 109. In addition, information may be received through the client terminals 10a and 10b and stored in the storage unit 109 to be managed (added, changed, or deleted).

The screen for the client may be, for example, a product management screen for each client, an advertisement schedule selection screen, or an advertisement content selection screen. These screens will be described with reference to FIGS. 10 to 13.

10 is an advertisement management screen provided to the client terminal by the advertisement apparatus according to the exemplary embodiment of the present invention, and FIG. 11 is an advertisement provided to the client terminal by the advertisement apparatus according to the exemplary embodiment of the present invention. It is a schedule selection screen, and FIGS. 12 and 13 are advertisement content selection screens provided to the client terminal by the advertisement apparatus according to the exemplary embodiment of the inventive concept.

Referring to FIG. 10, the 'product management screen' provided to the client may include a product image, a product name, a product price, a state, and a registration date for the product. It is understood by those skilled in the art that the present inventive concept belongs to the technical field to which the present inventive concept belongs that these items are exemplary and the present invention is not limited only to these items.

Data filled in the table of the product management screen may be stored in the advertisement content of the storage unit 101. On the other hand, the 'state' on the merchandise management screen is an item indicating whether the manager approves or rejects the approval.

The client operating server 101 may provide an item or screen (not shown) for adding a product on the 'product management screen' through the client terminals 10a and 10b.

Referring to FIG. 11, the advertisement schedule selection screen may include a representative image, a DOOH group, a time, a state, a registration date, a start date, and an end date. The advertisement schedule selection screen shows the current advertisement schedule of the client.

The advertisement schedule selection screen may also provide a menu bar (not shown) for selecting and modifying or adding them. In the advertisement schedule selection screen of FIG. 11, only DOOH allocated by the corresponding client is displayed.

FIG. 12 illustrates a screen for selecting advertisement contents with respect to the items marked in FIG. 11. Referring to FIG. 12, portions for selecting the number of products and a menu bar called 'product selection' are included. After selecting any one of the parts for selecting the number of products, and click on the menu 'product selection', a screen for selecting a product is displayed as shown in FIG.

When the product is finally selected on the screen of FIG. 13, the client operating server 101 generates product identification information (for example, a QR code) of the selected product and inserts it into the advertisement content of the product, and then the storage unit 109. ).

Here, when the client selects a plurality of products, the client operating server 101 generates identification information for each product, and then inserts a product identification code into the advertisement content for each product to the storage unit 109. Save it.

The administrator operating server 103 provides a screen for the administrator through the administrator terminal 50. Here, the administrator operating server 103 may provide a screen for the administrator by using the information stored in the storage unit 109, and also stores the information received through the manager terminal 50 in the storage unit 109. It can be stored in and managed (added, changed, or deleted).

Examples of the screen for the administrator include a client list screen, a product management screen, a DOOH management screen, a client management screen, and a DOOH assignment screen. These screens will be described with reference to FIGS. 4 to 9.

4 is a client list screen provided by an advertisement device to an administrator terminal according to an exemplary embodiment of the present invention, and FIG. 5 is provided by an advertisement device to an administrator terminal according to an exemplary embodiment of the present invention. 6 is a DOOH management screen provided by an advertisement device according to an exemplary embodiment of the inventive concept to an administrator terminal, and FIGS. 7 and 8 are exemplary embodiments of the inventive concept. According to an exemplary embodiment of the present invention, the advertising device according to the present invention provides a client management screen.

Referring to FIG. 4, the client list screen may include a client ID, a client name, and a registration date. Although not shown in this screen, a menu bar for adding, deleting, or modifying a client may be additionally provided. The administrator may use such menu bar to manage client information.

Referring to FIG. 5, the product management screen may include a representative image of a product, a product name, a product price, a seller, a state, and a registration date. Meanwhile, the inventive concept is not limited to these items as described above.

In FIG. 5, the 'state' item may include contents such as 'approved' or 'deny' or 'undecided'. The administrator may select approval or rejection after clicking on the corresponding product for the 'state item' being 'undecided'.

Here, the result selected by the administrator (approved or rejected) is reflected in the 'state' of the product management screen provided to the client in FIG. 10 described above.

Referring to FIG. 6, the DOOH management screen includes a DOOH name, a DOOH group, a DOOH location, and a registration date. Here, the DOOH group may refer to a predetermined region, for example (Songpa-gu, Gangnam-gu, Guro-gu ..), the DOOH name may be a name given to each DOOH, the DOOH location is the address where the DOOH is located, the date of registration Indicates the date on which the DOOH is registered on the screen of FIG. 8 to be described later.

The DOOH management screen of FIG. 6 may further include a DOOH registration menu bar. The administrator can add DOOH using the DOOH registration menu bar.

7 and 8, the client management screen shows bibliographic information, product information, and DOOH information for each client. 7 exemplarily shows information (ie, client information) that appears when bibliographic information is selected. 8 is information shown when DOOH is selected. DOOH information shown in FIG. 8 shows information about a specific client.

Referring to FIG. 9, the DOOH allocation screen shows a screen for allocating DOOH by date and time zone. The administrator can assign DOOH to clients through the DOOH Assignment screen. If DOOH is assigned to clients through the DOOH allocation screen, such allocation information may be reflected and shown in FIG. 11.

When there is a request for advertisement content from the mobile terminal 40a or 40b, the mobile application server 105 requests the advertisement server 107 for advertisement content for the mobile terminal. The advertisement server 107 reads the advertisement contents for the mobile terminal requested by the mobile terminals 40a and 40b from the advertisement contents of the storage unit 109, and then the mobile application server 105 reads the advertisement contents for the mobile terminal. To the mobile terminal 40a or 40b.

According to an exemplary embodiment, the mobile terminal 40a or 40b recognizes the product identification information (QR code) displayed on the DOOH 20e, 20d, 20c, ..., 30a, 30b, 30c, ... The recognized product identification information may be transmitted to the mobile application server 105.

The mobile application server 105 transmits the information included in the QR code or the QR code to the advertisement server 107, and the advertisement server 107 stores the corresponding advertisement content using the information included in the QR code or the QR code. It reads from the part 109. The mobile application server 105 transmits the advertisement content read by the advertisement server 107 to the mobile terminal.

Meanwhile, the mobile application server 105 may additionally receive location information from the mobile terminal 40a or 40b, and may also transmit such location information to the advertisement server 107.

For example, the mobile terminal 40a may obtain identification information of the goods displayed on the DOOH 30b and transmit the identification information of the product 40a to the mobile application server 105 together with the location information of the 40a. Thereafter, the mobile application server 105 transmits the product identification information and the location information of the mobile terminal 40a to the advertisement server 107, and the advertisement server 107 transmits the DOOH registration information stored in the storage unit 109. By referring to the DOOH closest to the location of the mobile terminal 40a with reference to, and then to the selected DOOH may transmit the advertising content for the user of the mobile terminal 40a. At the same time, the advertisement server 107 reads the mobile advertisement content corresponding to the identification information, and the mobile application server 105 may transmit the advertisement content read by the advertisement server 107 to the mobile terminal 40a.

According to another embodiment of the present invention, the product identification information may further include information identifying DOOH. In this case, it is not necessary to acquire location information of the mobile terminal, and the advertisement server 107 may select a DOOH to transmit the advertisement content according to the characteristics of the user by using the DOOH identification information included in the product identification information. .

As such, in order to include DOOH identification information in the product identification information, the product identification information generated by the client operating server 101 should include DOOH identification information.

The advertisement server 107 transmits the advertisement content to the DOOH 20e, 20d, 20c, ..., 30a, 30b, 30c, ... according to the advertisement schedule stored in the storage unit 109. Here, the advertisement schedule and the advertisement content may be selected and stored by the client.

In addition, the advertisement server 107 may select the advertisement content suitable for the characteristics of the mobile terminal user and transmit it to the DOOH located closest to the mobile terminal user.

According to another exemplary embodiment of the inventive concept, the ad server 107 may distribute a mobile application to mobile terminal users, and obtains prior consent among the users of the mobile terminal using such an application. Real-time location of users. In this case, the advertisement server 107 may select advertisement contents that are common to the tastes or characteristics (for example, age or gender) of users located near the specific DOOH, and then transmit the advertisement contents to the specific DOOH. To this end, the advertisement server 107 may refer to the information of the mobile member, the location information of the user of the mobile device, and the DOOH registration information.

The method for determining the DOOH located closest to the mobile terminal user is to use the location information of the mobile terminal or the identification information of the DOOH. Since these two methods have already been described above, they will be omitted here.

The storage unit 109 may store client information, mobile member information, DOOH registration information, advertisement contents, and an advertisement schedule. In addition, the storage unit 109 may further store an application to be installed in the mobile terminal.

On the other hand, the application installed in the terminal transmits the product identification information to the mobile application server 105.

Those skilled in the art should understand that the information stored in the storage unit 109 may be synchronized with each other, and that the information required in the above-described embodiments may be stored in the storage unit 109 although not shown in FIG.

FIG. 2 is a diagram for describing a method of providing real-time advertisement using a digital media outdoor device (DOOH) according to an exemplary embodiment of the inventive concept.

Referring to FIG. 2, the DOOH 20e displays advertisement content (S201), and product identification information (eg, for example) of a product desired by a user of the mobile device 40a among the displayed advertisement contents of the mobile device 40a. QR code) (S203).

The mobile device 40a transmits the recognized product identification information to the advertisement device 100 (S205), and the advertisement device 100 searches for the advertisement content corresponding to the product identification information and transmits it to the mobile device 40a (S207). ). Thereafter, the mobile device 40a displays the advertisement content received from the advertisement device 100 (S209).

FIG. 3 is a diagram illustrating a method of providing a real time advertisement using a digital media outdoor device (DOOH) according to another exemplary embodiment of the inventive concept.

In the embodiment of FIG. 3, the DOOH 20c in the embodiment of FIG. 2 recognizes information about a user before displaying the advertisement content (S201), and the DOOH 30c displays advertisement content suitable for the user. It's about doing.

Referring to FIG. 3, the DOOH 30c recognizes a user of the mobile device 40a (S301). Here, step S301 may be, for example, a step of recognizing the face of the user of the mobile device 40a. Alternatively, step S301 may be a step of receiving a mobile phone information, age, or age from the user.

The DOOH 20c transmits the recognized user information to the advertisement device 100 (S303), and the advertisement device 100 selects the advertisement content using the received user information and then transmits the selected advertisement content to the DOOH 20c. It transmits (S305). Thereafter, step S201 is performed, and as described above with reference to FIG. 2, a description thereof will be omitted.

In the above-described embodiment, the advertising device uses DOOH as an example of a digital display medium for transmitting advertising content. However, the inventive concept is not limited to DOOH. The present invention may be applied to any device that receives and displays advertisement content transmitted through communication, and is not necessarily limited to a device installed outdoors, and even an indoor device may receive and display advertisement content transmitted through communication. The inventive concept can be applied.

In addition, although not shown, the advertisement device 100 may additionally include H / W and S / W resources required to operate a program that performs an advertisement providing method according to an exemplary embodiment of the inventive concept. have. For example, a hardware resource may include a central processing unit (CPU), a memory, a hard disk, a network card, and the like, and a software resource may include an operating system (OS) and a driver for driving hardware. ).

While the present invention has been described with reference to the particular embodiments and drawings, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. This is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

10a, 10b: client terminal 20, 30: DOOH
40a, 40b: mobile terminal 50: manager terminal
100: advertising device

Claims (22)

An operating server for the client providing a screen for the client to select advertisement contents for products to be displayed on the digital media outdoor device (hereinafter referred to as 'DOOH'); And
And a storage unit for storing advertisement contents for the product selected by the client through the screen. The method of claim 1,
The client operating server automatically generates identification information for the product selected by the client, and inserts the identification information into the advertisement content of the product and stores the digital media outdoor device. Advertising device that can be linked in real time. The method of claim 2,
The screen provided by the client operating server is a screen for selecting a plurality of products,
The client operating server automatically generates identification information for each of the plurality of products, and inserts the identification information into the advertisement content of each of the plurality of products and stores in the storage unit. Advertising device capable of real-time integration with. The method of claim 3,
The storage unit also stores the registration information for the DOOHs,
The client operating server,
The advertisement device capable of real-time interworking with the digital media outdoor device, characterized in that the screen for selecting at least one DOOH to be used by the client from among the DOOH stored in the storage unit. 5. The method of claim 4,
The client operating server,
And a screen for allowing a client to select an advertisement schedule for advertisement content of a product to be displayed in at least one DOOH selected by the client. The method of claim 3,
The storage unit,
And an advertisement device for real-time interworking with the digital media outdoor device, wherein the advertisement content corresponding to the advertisement content in which the identification information is inserted is stored. The method according to claim 6,
And a mobile application server for transmitting the advertisement content for the mobile device stored in the storage unit to the mobile device when a request is made from the mobile device. The method of claim 1,
And an administrator operating server providing a manager with a screen capable of approving or rejecting the advertisement content for the product selected by the client. 9. The method of claim 8,
The storage unit also stores the registration information for the DOOHs,
The operating server for the client, the advertisement device capable of real-time interlocking with the digital media outdoor device, characterized in that to provide a screen for selecting at least one DOOH to use, from among the DOOH stored in the storage unit. The method of claim 5,
According to the advertisement schedule stored in the storage unit, the advertisement server for transmitting the advertisement content inserted with the identification information to DOOH; Advertising device capable of real-time interworking with the digital media outdoor device further comprising. In the real-time advertisement providing method using a digital media outdoor device (DOOH),
Receiving and storing advertisement content of a product to be displayed in DOOH from a client;
Receiving an advertisement schedule for the advertisement content from the client and storing the advertisement schedule; And
And transmitting the advertisement content to DOOH according to the advertisement schedule. 12. The method of claim 11,
Automatically generating identification information about a product to be displayed on the DOOH; And
And inserting and storing the identification information into the advertisement contents of the product. The method of claim 12,
If the client has selected more than one product,
Automatically generating the identification information is the step of automatically generating identification information for each of the plurality of products,
In the inserting and storing the identification information, a method for providing real-time advertisement using a digital media outdoor device (DOOH), wherein the identification information is inserted into and stored in advertisement contents of each of the plurality of products. The method of claim 13,
Storing registration information for DOOHs; And
Among the stored DOOHs, receiving at least one DOOH from the client is selected; Real-time advertisement providing method using a digital media outdoor device (DOOH) further comprises. 15. The method of claim 14,
Receiving an advertisement schedule for the advertisement content of the product to be displayed in the at least one DOOH selected by the client from the client; Real-time advertisement providing method using a digital media outdoor device (DOOH) further comprising: . The method of claim 13,
And receiving and storing advertisement content for a mobile device corresponding to the advertisement content in which the identification information is inserted. 17. The method of claim 16,
Recognizing, by a mobile device, identification information of a product displayed in the DOOH;
Requesting, by the mobile device, an advertisement server for mobile advertisement content designated by the recognized identification information to an advertisement server; And
And transmitting, by the advertisement server, the mobile advertisement content requested by the mobile device to the mobile device, real-time advertisement using the digital media outdoor device (DOOH). 18. The method of claim 17,
Recognizing a user of the mobile device that has requested the mobile advertisement contents;
Selecting a DOOH to transmit advertisement content suitable for the recognized user; And
And transmitting the advertisement content suitable for the user to the selected DOOH. 19. The method of claim 18,
Selecting a DOOH to transmit the advertising content for the user,
And obtaining DOOH based on the acquired location information, and selecting DOOH based on the acquired location information. 19. The method of claim 18,
The identification information includes DOOH identification information,
Selecting a DOOH to transmit the advertising content for the user,
And selecting a DOOH based on the DOOH identification information included in the identification information. On the computer,
A computer-readable recording medium storing a program for executing a method according to any one of claims 11 to 20. On the computer,
Recognizing identification information of goods displayed on a digital media outdoor device (DOOH); And
Requesting an advertisement content for a product corresponding to the identification information to an advertisement server; Including;
Displaying advertisement content received from the advertisement server; and storing a program for executing the program.
KR1020110140892A 2011-12-23 2011-12-23 Advertisement system capable of realtime communication with digita out of home and method thereof KR20130082924A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2020130361A1 (en) * 2018-12-18 2020-06-25 삼성전자주식회사 Display device, content management device, and content management method

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2020130361A1 (en) * 2018-12-18 2020-06-25 삼성전자주식회사 Display device, content management device, and content management method
US11461066B2 (en) 2018-12-18 2022-10-04 Samsung Electronics Co., Ltd. Display apparatus, content management apparatus and method for content management

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