KR20180020463A - System and method for advertising using order service - Google Patents

System and method for advertising using order service Download PDF

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Publication number
KR20180020463A
KR20180020463A KR1020160104779A KR20160104779A KR20180020463A KR 20180020463 A KR20180020463 A KR 20180020463A KR 1020160104779 A KR1020160104779 A KR 1020160104779A KR 20160104779 A KR20160104779 A KR 20160104779A KR 20180020463 A KR20180020463 A KR 20180020463A
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South Korea
Prior art keywords
advertisement
store
information
questionnaire
user terminal
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KR1020160104779A
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Korean (ko)
Inventor
박종운
김태식
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박종운
김태식
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Priority to KR1020160104779A priority Critical patent/KR20180020463A/en
Publication of KR20180020463A publication Critical patent/KR20180020463A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/12—Hotels or restaurants
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

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  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Data Mining & Analysis (AREA)
  • Signal Processing (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to an advertisement system using an order service, and a method thereof, capable of naturally exposing various advertisements in a process that a user orders a product sold in a store. The advertisement system of the present invention comprises: an advertisement registration unit for registering advertisement information; a store registration managing unit for registering store information; an advertisement interface generating unit for generating an advertisement interface including an area for selecting a product from a menu of a store, and an area for displaying an advertisement matching to a corresponding store; an advertisement interface display unit for displaying the advertisement interface including the menu of the store connected by a user terminal when the user terminal is connected thereto; an order receiving unit for receiving order information including the menu selected by a user from the user terminal; and an order processing unit for transmitting the order information to a store payment terminal which performs ordering and payment of the product in the store where the user terminal is connected. Accordingly, an advertisement effect can be further improved by naturally exposing an advertisement associated with a store in a process that a user selects a product of a specific store.

Description

{System and method for advertising using order service}

The present invention relates to an advertisement system using an order service and a method thereof, and more particularly, to an advertisement system using an order service that enables various advertisements to be exposed naturally in a process of ordering a product sold in a store, and a method thereof .

In general, advertisements are exposed using mobile communication terminals, TVs, newspapers, radio, advertisement flyers, and the Internet to promote companies, brands, and products to consumers. Surveys are also being conducted on the Internet or off-line for the purpose of grasping consumer tastes and satisfaction, or obtaining statistical data on specific problems or objects.

However, the conventional advertisement system has a very small effect on the consumers who are tired of the advertisement message, and it does not give much advertisement effect to the advertiser and the product seller, and has a problem that the consumer can not get much response.

In addition, in the case of the questionnaire, there is a problem that it is very difficult to obtain the users participating in the questionnaires as well as the costs and the labor and time for performing the questionnaires are excessively consumed.

Therefore, it is necessary to develop an advertisement system that can more naturally expose the advertisement to the user and increase the participation of users in the questionnaire.

SUMMARY OF THE INVENTION It is an object of the present invention to provide an advertisement system using an order service capable of improving user participation in advertisement effects and surveys, and a method thereof.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

According to another aspect of the present invention, there is provided an advertisement server comprising: an advertisement registration unit for receiving an advertisement to be registered by an advertiser, advertisement information including a location and an industry type of a store to which the advertisement is to be exposed, A store registration management unit for receiving, from a store manager terminal, store information including a store to be registered by a store manager, a location of the store, a business type, and a menu; An advertisement interface including an area for selecting a product from a menu of a store and an area for displaying an advertisement matched with the store using the advertisement information registered in the advertisement registration unit and the store information registered in the store registration management unit An advertisement interface generation unit; An advertisement interface display unit for collecting information on a store connected to the user terminal when the user terminal is connected and then displaying an advertisement interface including a menu of the store on a screen of the user terminal; An order receiving unit for receiving order information, which is information on the selected menu, from a user terminal when a menu to be ordered by the user is selected through an advertisement interface displayed on the user terminal; And an order processing unit for transmitting the order information received from the order reception unit to a store payment terminal performing order placement and settlement in a store connected to the user terminal.

In a preferred embodiment, the system further includes a questionnaire registration unit for receiving the questionnaire registration information including the contents of the questionnaire surveyed by the questionnaire requestor, the subject of the questionnaire survey and the survey area from the questionnaire requesting terminal, When generating the advertisement interface, the interface generating unit generates the advertisement interface by matching the questionnaire registration information registered in the questionnaire registration unit together.

In a preferred embodiment of the present invention, when the creation of the questionnaire is completed through the advertisement interface displayed on the user terminal, the questionnaire receiving unit receives the questionnaire information, which is information on the created questionnaire, from the user terminal; And a question sending unit for sending the questionnaire information received from the question receiving unit to the question requesting terminal.

In a preferred embodiment of the present invention, the advertisement interface generation unit analyzes a location and an industry of a store that wants to display an advertisement from the advertisement information registered in the advertisement registration unit when the advertisement interface is created, Select store information for the store.

In a preferred embodiment, the user terminal recognizes a QR code or an NFC tag included in a store table and accesses the advertisement interface display unit.

The present invention also provides an advertisement method performed in an advertisement system using an order service, the advertisement system comprising: (1) the advertisement system including an advertisement to be registered by an advertiser, Receiving advertisement information and registering the advertisement information in a database; (2) receiving, from the store manager terminal, store information including a store to be registered by a store manager, a store location, a business type, and a menu, and registering the store information in a database; (4) The advertisement system generates an advertisement interface including an area for selecting a product from a menu of a store and an area for displaying an advertisement matched with the store using the registered advertisement information and store information. (5) when the user terminal is connected, the advertisement system collects information on a store accessed by the user terminal, and then displays an advertisement interface including a menu of the store on a screen of the user terminal; (6) receiving the order information, which is information on the selected menu, from the user terminal when the menu to be ordered by the user is selected through the advertisement interface displayed on the user terminal; And (7) the advertisement system transmits the received order information to a store payment terminal that performs order placement and payment at a store connected to the user terminal.

In a preferred embodiment, it is preferable that between the step (2) and the step (4), (3) the advertisement system transmits the questionnaire contents to be surveyed by the questionnaire requester, And registering the questionnaire registration information including the questionnaire registration information including the questionnaire registration information and the questionnaire registration information in the database, and registering the questionnaire registration information in the database in step (4) do.

In a preferred embodiment, after the step (7), (8) when the creation of the questionnaire is completed through the advertisement interface displayed on the user terminal, the advertisement system transmits the questionnaire information, which is the information about the created questionnaire, Receiving; And (9) transmitting, by the advertisement system, the received questionnaire information to the questionnaire request terminal.

In a preferred embodiment, in the step (4), the advertisement system analyzes a position and an industry of a store to which the advertisement is to be exposed from the registered advertisement information when generating the advertisement interface, And store information for the matching stores.

In a preferred embodiment, in step (5), the user terminal recognizes a QR code or an NFC tag included in a store table and accesses the advertisement system.

According to the above-mentioned problem solving means, the present invention is characterized in that the present invention comprises an advertisement registration unit for registering advertisement information, a store registration management unit for registering store information, an area for selecting a product from the menu of the store, and an area for displaying an advertisement matched with the store An advertisement interface display unit for displaying an advertisement interface including a menu of a store accessed by the user terminal when the user terminal is connected, and an advertisement interface displaying unit for displaying order information including a menu selected by the user The order reception unit receiving from the user terminal and the order processing unit transmitting the order information to the store payment terminal performing the ordering and settlement of the goods in the store connected to the user terminal are provided so that when the user selects the goods of the specific store, To naturally expose the ad associated with There is to improve effectiveness.

In addition, the present invention enables users to participate in surveys while selecting and ordering products in a specific store and waiting for the products.

Brief Description of the Drawings Fig. 1 is a diagram for explaining an advertisement system according to an embodiment of the present invention. Fig.
2 is a diagram for explaining a detailed configuration of an advertisement system;
3 illustrates an advertisement interface displayed on a user terminal;
4 is a diagram for explaining an advertisement method according to an embodiment of the present invention;

It should be understood that the specific details of the invention are set forth in the following description to provide a more thorough understanding of the present invention and that the present invention may be readily practiced without these specific details, It will be clear to those who have knowledge.

First, the advertisement system and the method using the order service according to an embodiment of the present invention may be implemented by hardware, but preferably, it may be implemented by software operating together with hardware.

Here, the software may be stored in a known computer-readable storage medium such as a hard disk drive, an SSD, a USB memory, and an SD card, and read from the computer to make the computer function.

In addition, the advertisement system and the method using the order service according to an embodiment of the present invention can be implemented through a server device connectable via a wired, wireless communication network, mobile communication network, or the Internet network.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to FIGS. 1 to 4. FIG.

FIG. 1 is a view for explaining an advertisement system according to an embodiment of the present invention, FIG. 2 is a view for explaining a detailed configuration of an advertisement system, FIG. 3 is a view for explaining an advertisement interface displayed on a user terminal to be.

1 to 3, an advertisement system 100 according to an embodiment of the present invention includes an advertisement registration unit 110, a store registration management unit 120, an advertisement interface generation unit 130, an advertisement interface display unit 140, An order reception unit 150, an order processing unit 160, a question entry register 170, a question reception unit 180, and a question and answer transmission unit 190.

Here, the advertisement system 100 according to an embodiment of the present invention allows the advertisement to be exposed naturally in a store where a user sells a specific product, for example, a restaurant that sells various foods, You can implement an environment to fill out a survey while waiting for the food you ordered.

To this end, it is preferable that each table of the aforementioned stores has a QR code or an NFC tag that can be connected to the advertisement system 100 according to an embodiment of the present invention in advance.

The advertisement registration unit 110 registers an advertisement to be registered by the advertiser terminal 10, advertisement information including a location and a business type of a shop to which the advertisement is to be registered, from the advertiser terminal 10 Function.

Preferably, the advertisement registration unit 110 provides an advertisement registration interface that can upload the content of the advertisement when the advertiser terminal 10 is connected, and can input or select the location and the type of the shop to which the advertisement is to be exposed It is possible. Meanwhile, the above-described advertiser terminal 10 refers to a general-purpose communication terminal including a smart phone, a personal computer, a tablet PC, and a server device.

The store registration management unit 120 is for registering a store and a menu of goods to be sold in the store. The shop registration management unit 120 stores information on a shop to which the store manager wants to register, the location of the store, Store information is received and registered in the database.

Also, in the case of the store registration management unit 120, it is preferable to provide a store registration interface capable of inputting information on the store, the location of the store, the type of industry, and the menu when the store manager terminal 20 is connected.

It is preferable that the store information registered in the store registration management unit 120 can be constantly modified and deleted through the store manager terminal 20 according to the needs of the store manager. For example, when a menu to be sold in a store is added or a price is changed, the shop information registered in the shop registration management unit 120 can be modified.

Meanwhile, the store registration management unit 120 may further receive the survey information to be registered by the store manager from the store manager terminal 20 and register the survey information in the database.

At this time, the above-mentioned survey information may be information including the service satisfaction and the menu satisfaction that the store manager wants to investigate from the customers. The store registration management unit 120 may store the questionnaire survey information through the store registration interface.

The store manager terminal 20 is a general purpose communication terminal including a smart phone, a personal computer, and a tablet PC. The store manager terminal 20 is further provided with a dedicated application for registering store information and survey information It is possible.

The advertisement interface generation unit 130 generates an advertisement interface and when the advertisement information and the store information are respectively registered in the advertisement registration unit 110 and the store registration management unit 120, .

Preferably, the advertisement interface generation unit 130 analyzes a location and an industry of a store that wants to display an advertisement from the advertisement information registered in the advertisement registration unit 110 at the time of generating the advertisement interface, The advertisement information is generated by matching the advertisement information and the store information in a manner of selecting the store information for the matching store.

3, the advertisement interface generated by the advertisement interface generation unit 130 includes an area for selecting a product from a menu of a store and an area for displaying an advertisement matched with the store, The recommendation menu, the order history, and the order amount inputted through the store manager terminal 20 can be confirmed.

Meanwhile, when generating the advertisement interface, the advertisement interface generating unit 130 may generate the advertisement interface by matching the questionnaire registration information registered in the questionnaire registration unit 170, which will be described later, together with the advertisement information and the store information . In this case, the advertisement interface further includes an area for participating in the questionnaire matched with the store.

Also, the advertisement interface generation unit 130 may generate the advertisement interface by matching the survey information registered in the store registration management unit 120 with the advertisement information, the store information, and the questionnaire registration information.

The advertisement interface display unit 140 is for displaying an advertisement interface. When the user terminal 30 accesses the advertisement interface display unit 140, the information about the store accessed by the corresponding user terminal 30 is collected and then the advertisement including the menu of the store And displays the interface on the screen of the user terminal 30.

At this time, the user terminal 30 can recognize the QR code or NFC tag included in the in-store table and access the advertisement interface display unit 140. The advertisement interface display unit 140 receives the information about the store and the table directly from the user terminal 30 or collects the location information of the user terminal 30 using GPS or a beacon, The information on the store to which the terminal 30 is connected is collected.

The advertisement interface display unit 140 loads the advertisement interface corresponding to the store where the user terminal 30 is located and transmits the data to the user terminal 30 to display the advertisement interface on the screen of the user terminal 30. [ Can be displayed.

In addition, the user can confirm the advertisement, select the menu of the store, or create a questionnaire through the advertisement interface displayed on the screen of the user terminal 30. [

The order reception unit 150 is for receiving order information. When a menu to be ordered by the user is selected through the advertisement interface displayed on the user terminal 30 and order information, which is information on the selected menu, is generated, And receives order information from the user terminal 30.

The order processing unit 160 is for processing the order information received by the order reception unit 150. When the order reception unit 150 receives the order information, the order processing unit 160 transmits the order information to the store To the merchandise settlement terminal 40 for ordering and settlement of goods. Here, the above-mentioned in-store payment terminal 40 may be a force terminal.

Accordingly, the user can conveniently perform selection and ordering of the menu using the user terminal 30. In the process of selecting the menu and ordering the user, the advertisement having high relevance to the store is continuously exposed, The advertising effect can be further improved. When the user watches more advertisements, the order information may be generated by applying a corresponding discount.

On the other hand, there may occur a case where the user has to wait for a predetermined time after selecting the menu. At this time, the participation of the user in the questionnaire can be improved by allowing the user to participate in the questionnaire and applying the discount accordingly.

The questionnaire registration unit 170 is for registering a questionnaire, and receives the questionnaire registration information from the questionnaire request terminal 50 and registers the questionnaire registration information in the database.

Here, the questionnaire registration information registered in the questionnaire registration unit 170 may be information including the questionnaire contents to be surveyed by the questionnaire requester, the survey questionnaire, and the survey questionnaire area. In addition, the above-mentioned survey requesters may be subcontractors belonging to the organization for questionnaire survey, store managers may request surveys, or an unspecified number of users may request surveys.

It is preferable that the survey registering unit 170 displays a questionnaire registration interface for inputting questionnaire registration information on the screen of the questionnaire request terminal 50 when the questionnaire request terminal 50 is accessed .

When the questionnaire registration information is registered in the questionnaire registration unit 170, the advertisement interface is generated by the advertisement interface generation unit 130 and displayed on the user terminal 30 by the advertisement interface display unit 140 , And the user terminal 30 receives a user input for creating a questionnaire.

The questionnaire receiving unit 180 receives the questionnaire information from the user terminal 30. When the questionnaire is completed through the advertisement interface displayed on the user terminal 30, And performs a function of receiving from the terminal 30.

The questionnaire transmission unit 190 is for transmitting questionnaire information and transmits the questionnaire information received by the questionnaire receiving unit 180 to the questionnaire requesting terminal 50. [

At this time, the questionnaire transmission unit 190 may transmit the questionnaire information received from the questionnaire receiving unit 180 to the questionnaire request terminal 50 in real time, but may store the questionnaire information received for a predetermined period in the database, And send the survey information to the survey requesting terminal 50 in a lump.

The analyzer further includes analyzing means for analyzing the questionnaire information, analyzing the questionnaire information received by the questionnaire receiving unit 180, and transmitting the analysis result to the questionnaire request terminal 50 through the questionnaire transmitting unit 190 .

When the questionnaire receiving unit 180 receives the questionnaire information about the service satisfaction and the menu satisfaction from the user terminal 30, the questionnaire transmitting unit 190 may transmit the questionnaire information to the store manager terminal 20 have.

Accordingly, the advertisement system 100 according to the embodiment of the present invention allows the user to participate in the questionnaire while exposing the advertisement related to the store and waiting for the product ordered by the user during the process of selecting the product of the specific store, Effectiveness and participation in the survey can be further improved.

4 is a diagram for explaining an advertisement method according to an embodiment of the present invention.

Referring to FIG. 4, an advertisement method performed in an advertisement system according to an embodiment of the present invention will be described.

However, all of the functions performed in the advertisement method shown in FIG. 4 are performed in the advertisement system described with reference to FIGS. 1 to 3, so that all the functions described with reference to FIG. 1 to FIG. And all functions described with reference to FIG. 4 are performed in the advertisement system according to the preferred embodiment of the present invention as it is.

In step S110, the advertisement registration unit receives an advertisement to be registered by the advertiser, advertisement information including the location of the store and the business type of the advertisement to which the advertisement is to be displayed, and registers the received advertisement information in the database.

Next, the store registration management unit receives the store information including the store to be registered by the store manager, the location of the store, the business type, and menu from the store manager terminal (S120).

At this time, the store registration management unit may receive from the store manager terminal the survey information including the satisfaction degree of the service and the satisfaction degree of the menu that the store manager wants to investigate from the customers, and register the survey information in the database.

Then, the questionnaire registration unit receives the questionnaire registration information including the contents of questionnaire, questionnaire, and survey area to be surveyed by the questionnaire requester from the questionnaire request terminal (S130).

At this time, the advertiser terminal, the store manager terminal, and the survey request terminal may be a general purpose communication terminal including a smart phone, a personal computer, a tablet PC, and a server device.

Next, the advertisement interface generating unit generates the advertisement interface using the advertisement information, the store information, and the questionnaire registration information (S140).

The advertisement interface generated by the advertisement interface generating unit may include a region for selecting a product from a menu of a store, an area for displaying an advertisement matched with the store, and an area for creating a questionnaire matched with the store have.

In addition, the advertisement interface generation unit analyzes a location and an industry of a store to which the advertisement is to be exposed from the registered advertisement information, analyzes a location and a business type of a store to investigate a questionnaire from the registered questionnaire registration information, Store information for matching stores is selected to generate the advertisement interface.

The advertisement interface generation unit may generate the advertisement interface by matching the survey information registered in the store registration management unit with the advertisement information, the store information, and the questionnaire registration information.

Then, the advertisement interface display unit displays the advertisement interface on the screen of the user terminal (S150).

At this time, when the user terminal accesses the advertisement interface display unit, the advertisement interface display unit receives the input directly from the user terminal or collects the location information thereof, analyzes the information about the store accessed by the user terminal, and then displays the advertisement The interface is displayed on the screen of the user terminal. That is, the advertisements can be exposed naturally in the process of ordering by the user through the displayed advertisement interface on the user terminal.

It is preferable that each of the stores has a QR code or an NFC tag in advance and that the user terminal can recognize and access the advertisement interface display unit.

Then, the order reception unit receives order information, which is information on a menu selected from the user, from the user terminal (S160).

For example, when a menu to be ordered by the user is selected through the advertisement interface displayed on the user terminal and is generated as the order information, the order receiver can receive the order information from the user terminal.

Next, the order processing unit transmits the received order information to the store payment terminal that performs order placement and settlement in the store connected to the user terminal (S170).

At this time, the store can prepare the goods or perform the settlement of the goods according to the order information received at the store payment terminal.

Meanwhile, while waiting for a product ordered by the user, a questionnaire is created through the advertisement interface displayed on the user terminal, and when the creation of the questionnaire is completed, the questionnaire receiver may receive the questionnaire information, which is information on the created questionnaire, from the user terminal (S180). Then, the questionnaire transmission unit transmits the questionnaire information received from the questionnaire receiving unit to the questionnaire request terminal or the store manager terminal (S190).

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the invention.

110:
120: store registration manager
130:
140: Advertising interface display
150:
160:
170: Questionnaire register
180:
190:

Claims (10)

An advertisement registration unit for receiving an advertisement to be registered by an advertiser, advertising information including a location and an industry type of a shop to which the advertisement is to be displayed, and registering the advertisement information in a database;
A store registration management unit for receiving, from a store manager terminal, store information including a store to be registered by a store manager, a location of the store, a business type, and a menu;
An advertisement interface including an area for selecting a product from a menu of a store and an area for displaying an advertisement matched with the store using the advertisement information registered in the advertisement registration unit and the store information registered in the store registration management unit An advertisement interface generation unit;
An advertisement interface display unit for collecting information on a store connected to the user terminal when the user terminal is connected and then displaying an advertisement interface including a menu of the store on a screen of the user terminal;
An order receiving unit for receiving order information, which is information on the selected menu, from a user terminal when a menu to be ordered by the user is selected through an advertisement interface displayed on the user terminal; And
And an order processing unit for transmitting the order information received from the order reception unit to a store payment terminal performing order placement and settlement in a store connected to the user terminal.
The method according to claim 1,
And a questionnaire registration unit for receiving the questionnaire registration information including the contents of the questionnaire to be checked by the questionnaire requesting terminal, the subject of the questionnaire survey and the questionnaire survey area, and registering the questionnaire registration information in the database,
Wherein the advertisement interface generation unit generates the advertisement interface by matching the questionnaire registration information registered in the questionnaire registration unit together with the advertisement interface when generating the advertisement interface.
3. The method of claim 2,
A questionnaire receiving unit for receiving questionnaire information from the user terminal, the questionnaire information being information on the questionnaire created when the questionnaire is created through the advertisement interface displayed on the user terminal; And
And a question sending unit for sending the questionnaire information received by the question receiving unit to the question requesting terminal.
The method according to claim 1,
The advertisement interface generation unit analyzes the location and the business type of the shop to which the advertisement is to be exposed from the advertisement information registered in the advertisement registration unit at the time of creating the advertisement interface and stores the store information for the shop matched with the analyzed position and the business type Wherein the advertisement service is an advertisement service using an order service.
5. The method according to any one of claims 1 to 4,
Wherein the user terminal recognizes the QR code or the NFC tag included in the in-store table and accesses the advertisement interface display unit.
An advertisement method performed in an advertisement system using an order service,
(1) the advertisement system receives from the advertiser terminal an advertisement to be registered by an advertiser, advertisement information including a location and a business type of a shop to which the advertisement is to be exposed, and registers the received advertisement information in a database;
(2) receiving, from the store manager terminal, store information including a store to be registered by a store manager, a store location, a business type, and a menu, and registering the store information in a database;
(4) The advertisement system generates an advertisement interface including an area for selecting a product from a menu of a store and an area for displaying an advertisement matched with the store using the registered advertisement information and store information.
(5) when the user terminal is connected, the advertisement system collects information on a store accessed by the user terminal, and then displays an advertisement interface including a menu of the store on a screen of the user terminal;
(6) receiving the order information, which is information on the selected menu, from the user terminal when the menu to be ordered by the user is selected through the advertisement interface displayed on the user terminal; And
(7) The advertisement system, wherein the advertisement system transmits the received order information to a store payment terminal that performs order placement and settlement in a store connected to the user terminal.
7. The method according to claim 6, further comprising, between the step (2) and the step (4)
(3) The advertisement system further comprises a step of receiving the questionnaire registration information including the contents of the questionnaire surveyed by the questionnaire requester, the object of the questionnaire survey and the survey area from the questionnaire requesting terminal, and registering the questionnaire registration information in the database,
Wherein the advertisement system generates the advertisement interface by matching the questionnaire registration information together when generating the advertisement interface in the step (4).
8. The method according to claim 7, wherein after the step (7)
(8) when the creation of the questionnaire is completed through the advertisement interface displayed on the user terminal, the advertisement system receives the questionnaire information, which is information on the created questionnaire, from the user terminal; And
(9) The advertisement system using the order service, wherein the advertisement system transmits the received questionnaire information to the questionnaire request terminal.
The method according to claim 6,
In the step (4), the advertisement system may analyze a location and a business type of a shop to which the advertisement is to be exposed from the registered advertisement information at the time of creating the advertisement interface, And store information is selected.
10. The method according to any one of claims 6 to 9,
Wherein the user terminal recognizes the QR code or the NFC tag included in the in-store table and accesses the advertisement system in step (5).
KR1020160104779A 2016-08-18 2016-08-18 System and method for advertising using order service KR20180020463A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200023152A (en) * 2018-08-24 2020-03-04 주식회사 타임코치 Advertisement Matching Platform Based on Used-Trade Between Stores
KR102597542B1 (en) * 2022-08-24 2023-11-02 주식회사 에스비씨원 User responsive advertising system using smoking booth

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200023152A (en) * 2018-08-24 2020-03-04 주식회사 타임코치 Advertisement Matching Platform Based on Used-Trade Between Stores
KR102597542B1 (en) * 2022-08-24 2023-11-02 주식회사 에스비씨원 User responsive advertising system using smoking booth

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