KR20130082752A - System for providing location based coupon and method thereof - Google Patents

Abstract

PURPOSE: A location-based direct coupon transaction system is provided to facilitate a direct transaction between a small business owner and a consumer by offering coupons to the consumer based on the location of the consumer, thereby enabling the consumer to receive coupons at a low cost and enabling the small business owner to increase the sales through promotion and advertisement at a low cost. CONSTITUTION: A smart phone connects to an advertisement website run by a database and an advertisement server (S302). A control unit calculates the own location and sends the location to the database and the advertisement server (S304). The smart phone requests information about coupon issuing stores around the current location to the database and the advertisement server (S306). The database and the advertisement server search coupon issuing stores and extract information about coupons issued by the searched stores (S308). The database and the advertisement server output the extracted stores and the extracted coupon information on the smart phone (S310). A client checks the stores and the coupon information displayed on the smart phone and selects an item using a touch action for reservation or ordering. The database and the advertisement server deliver the reservation or the ordering to a coupon issuing terminal in a corresponding store (S312). The database and the advertisement server deliver an issued coupon and the confirmation of the reservation or the ordering to the smart phone of the client (S314). [Reference numerals] (10) DB and advertisement server; (20a,20b,20n) Coupon issuing terminal; (30a,30b,30n) Smartphone; (AA,BB) Network

Description

Location-based coupon providing system and method thereof {SYSTEM FOR PROVIDING LOCATION BASED COUPON AND METHOD THEREOF}

The present invention relates to a location-based coupon providing system and method, and more particularly, to provide a location-based coupon that allows the self-employed and the consumer to directly trade by identifying the location of the consumer through a smartphone and providing the coupon based on the location. A system and method thereof are provided.

Until now, coupons have been issued and distributed in the form of companies that want to promote their sales by publishing them on paper and distributing them on the street, or by using newspapers, magazines, or flyers.

Value-added communication network (VAN) is a comprehensive and complex service that provides voice or data information with added value such as accumulating, processing, and converting information beyond simple transmission functions by directly owning a line or renting or using a service provider's line. . As a representative function, it is used for payment of credit card / mileage card.

Issuance of coupons using VAN began through the development of technology, but so far, coupons using vans have been provided in the form of uniform distribution of coupons with the same contents.

Such conventional coupons have a problem in that there is a coupon use destination at a long distance that is difficult for a user to use or a coupon is issued irrespective of the purchase intention of the user, and thus the actual use rate is low.

On the other hand, social commerce is a kind of electronic commerce that utilizes social media and online media, and can be classified into four types: social link type, social web type, co-purchase type, and offline linked type. Since Groupon was founded, the worldwide co-purchase of social commerce boom took place.

As described above, social commerce is a transaction method in which participants who participate in a social network co-purchase a product or service online, and provide a discount product through the co-purchase.

Until now, social commerce sites provide consumers with discriminatory services (discount coupons) due to discounts, and self-employed workers pay a fee to the sites along with the above product discounts.

That is, the issue of discount coupons through the conventional social commerce sites is a structure that pays a fee to a novel commerce site which is an intermediary company.

The present invention has been made to solve the above-described problems, by identifying the location of the consumer through the smart phone and provides a coupon based on this location by allowing the self-employed and the consumer to directly trade without going through a social commerce site The purpose is to provide a location-based coupon providing system and method for maximizing sales by promoting / advertising at low cost (coupon issuance fee) for self-employed consumers.

Location-based coupon providing system according to the present invention for achieving the above object, a coupon issuing terminal for receiving the order / reservation online and issuing a coupon online to the customer's smartphone as a terminal installed in the merchant; As a terminal possessed by a customer, a smartphone that checks its location using a location-based service, searches nearby coupon issuing merchants at the current location, and makes a reservation or order using the coupon; And by joining the merchant and the customer as an online member, providing the surrounding coupon issuing merchant information to the customer's smartphone at the current location of the customer, and providing the order issuing information or the smartphone information to the coupon issuing terminal for use in marketing. Includes; DB and promotion server that connects the coupon issuing terminal and the smartphone through the network.

The DB and the promotion server includes an order and reservation DB that the customer ordered and booked information using a smartphone is stored for each smartphone or coupon issuing terminal, a customer DB that stores the personal information or smartphone information of the customer, It includes a merchant DB that stores the location, address, types of goods or services provided, types of coupons to be issued, and a promotion DB that stores various promotional information to be posted on the DB and a promotional site operated by the PR server.

The coupon issuing terminal checks whether the order or reservation is possible from the customer's smartphone if the order or reservation is available, and if the order or reservation is possible, receives the order or reservation and notifies the customer of the receipt of the order. / Issuing various discount coupons for the products and services provided by the booking department and the merchant, and when the customer makes a reservation or order through the smartphone to provide the issued coupon to the customer's smartphone through the DB and promotional server The coupon issuing unit, and the search and order information stored in the DB and the promotion server to identify the trends in the order and reservation to include a marketing unit for providing goods or services and coupon information provided by the merchant to the smartphone.

In addition, the location-based coupon providing method according to the present invention, executing the coupon providing application mounted on the customer's smart phone to search for a coupon issuing merchants around the current location; Ordering or making a reservation using neighboring coupon issuing merchant information and coupon information output to the smartphone by the search; Accepting the order or reservation at the coupon issuing terminal of the merchant or the corresponding order, issuing a coupon and providing the smartphone to the smartphone; And discounting the payment cost by using the coupon provided to the smart phone at the time of payment.

Searching for a coupon issuing merchants around the current location, the step of accessing the site operated by the DB and the promotion server in the smartphone, receiving the location information sent from the GPS satellite from the smartphone to the DB and the promotion server Transmitting, requesting the coupon issuing merchant information around the current location from the smartphone to the DB and the promotion server, and finding the coupon issuing merchant corresponding to the position sent from the smartphone from the DB and the promotion server. And extracting information of the affiliated store and coupon information issued by the affiliated store, and transmitting the surrounding affiliated store and coupon information extracted from the DB and the promotion server to the customer's smartphone.

According to the above-mentioned means of solving the problem, the consumer can find out the location of the consumer through the smart phone and provide a coupon based on the location, so that the self-employed and the consumer can directly deal with the customer without going through an intermediary social commerce site. Coupons can be issued and used, and self-employed people can maximize sales by promoting / advertising at low cost (coupon issuance fee).

1 is a conceptual diagram of a location-based coupon providing system according to the present invention.
FIG. 2 is a block diagram of each component part shown in FIG. 1.
3 is a flowchart of a method for providing a location-based coupon according to the present invention.

Hereinafter, the configuration and operation of the present invention will be described with reference to the accompanying drawings.

It is to be noted that the same components of the drawings are denoted by the same reference numerals and symbols as possible even if they are shown in different drawings. In the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

Also, when a part is referred to as "including " an element, it does not exclude other elements unless specifically stated otherwise.

1 is a conceptual diagram of a location-based coupon providing system according to the present invention.

As shown, the location-based coupon providing system includes a plurality of coupon issuing terminals (20a, ..., 20n), DB and promotion server 10, a plurality of smartphones (30a, ..., 30n) and GPS satellites (40) It is configured to include.

Multiple coupon issuing terminals 20a, ..., 20n are terminals installed in franchisees that are small business owners (e.g., restaurants, accessory stores, tailor shops) who have joined the DB and promotion server 10 as members. Receive a reservation and issue coupons to customers online.

A number of smartphones (30a, ..., 30n) is a terminal possessed by a customer who is a member of the DB and the promotion server 10 as a member to install an application utilizing a location-based service (LBS), for example, in the current location Search for nearby restaurants that issue coupons, and make reservations or orders using the coupons.

The Location Based System (Location Based System) is to determine the user location of the smartphone (30a, ..., 30n) through the identifier (ID) of the cell where the user is located, or to check the strength of the communication signal with a plurality of base stations It can be identified by the triangulation method or by using the Global Positioning System (GPS) using satellite, and one of these various methods is used to determine the user's location and display the user's location on the map, As a service such as providing information, the present invention, in particular, the GPS satellite 40 to determine the current location and based on the location, the coupon issuing company (merchant) information of the surrounding area is provided.

DB and promotion server (10) manages various DB (11-14) and operates a promotional site to join the merchant and the customer as a member to provide the customer information of the surrounding coupon issuing merchants at the current location of the customer, the merchant It is a server that connects old phone issuing merchants and customers through a network by providing customer information such as order information or smartphone information accumulated by customers for marketing.

That is, the DB and the promotion server 10 stores the order and reservation information, the information of the customer and the merchant is a self-employed merchant, the coupon issued by the merchant's coupon issued terminal (20a, ..., 20n) of the customer's smartphone The sales statistics stored in the DB 30 and stored in the DB and the PR server 10 can be used for marketing and promotion of the affiliate store.

FIG. 2 is a block diagram of each component part shown in FIG. 1.

As shown, the coupon issuing terminal 20 provided in the affiliated store includes an order / reservation unit 21, a coupon issuing unit 22, and a marketing unit 23.

The order / reservation unit 21 stores information stored in the coupon issuing terminal 20 or information stored in the DB and the order and reservation DB 11 of the promotion server 10 when there is an order or reservation from the customer's smartphone 30. Search to see if you can order or make a reservation, and if you can make an order or reservation, we will notify the customer's smartphone (30) of the fact and if the order or reservation is impossible, To your smartphone.

In addition, the order / reservation unit 21 informs the customer's smartphone 20 of the order or reservation is received waiting time.

The coupon issuing unit 22 issues various discount coupons for various products or services provided by the affiliated store, and when the customer makes a reservation or order through the smartphone 30, the issued coupon DB and the promotion server 10 Through the customer's smartphone 30 to provide.

The marketing unit 23 searches for orders and reservation information for each smartphone stored in the order and reservation DB 11 of the DB and the PR server 10 to identify trends of orders and reservations for each smartphone and provides products and services provided by the merchant and its The coupon information is provided to the smartphone 30.

In addition, the marketing unit 23 may promote the advertisement by searching for the promotion information stored in the promotion DB 14 of the DB and the promotion server 10 and processing it and uploading it to a site operated by the DB and the promotion server 10. .

The DB and the PR server 10 which manages the DB and operates the PR site are DBs that store various kinds of information such as the order and reservation DB 11, the customer DB 12, the merchant DB 13, and the PR DB 14. Equipped.

The order and reservation DB 11 is stored by the customer or the coupon issuing terminal information that the customer, the customer ordered and booked on the coupon issuing terminal 20 of the self-employed using the smartphone 30.

Consumer customer DB 12 of the consumer stores the personal information or smart phone information (IP or telephone number) and the like, the DB and promotion server 10 is essential smartphone information necessary for promotion in the coupon issuing terminal 20 Only offer.

The merchant DB 13 of the self-employed stores a location, an address of a company operated by the self-employed, a type of goods or services provided, a type of coupon issued, and the like.

The promotion DB 14 stores various promotion information to be uploaded to the promotion site operated by the DB and the promotion server 10, and the marketing unit 23 of the coupon issuing terminal 20 processes the promotion information and uploads it to the promotion site. Alternatively, at the request of the marketing unit 23, the DB and the promotion server 10 may process the promotion information and post it on the promotion site.

The DB and public relations server 10 stores self-employed persons in affiliated stores and inputs affiliated store information in the affiliated store DB 13.

The DB and the promotion server 10 is installed free of charge issuing terminal 20 to the merchants recruited as members, and the coupon issuing terminal 20 is connected to the DB and the promotion server 10 by a network of customers smart Provide the coupon issuing company (merchant) information to the phone 30, and delivers the coupon issued by the coupon issuing terminal 20 to the customer's smartphone (30).

In addition, when the DB and the promotion server 10 requests the coupon issuing merchant information with the current location of the customer in the customer's smart phone 30, the merchant DB 13 is searched and issued a coupon around the current location of the customer Merchant information and coupon information (coupon type, discount rate, cost) provided by the merchant to the smartphone 30, and when the reservation and order for the merchant using the coupon on the smartphone 30, this is applicable When the coupon is issued by the coupon issuing unit 22 of the coupon issuing terminal 20, the coupon is delivered to the customer's smartphone (30).

The smartphone 30 possessed by the customer is equipped with a coupon providing app, and includes a control unit 32 and a GPS receiver 31.

The smart phone 30 is composed of a mobile phone performing a communication function and a personal information terminal performing a computing function, and can be downloaded and installed freely by an application program desired by the user (hereinafter, 'application') like a general PC. .

In the present invention, a coupon providing application that is a program to receive a location-based coupon is mounted.

When the coupon providing application is executed, the GPS receiver 31 receives the position information sent from the GPS satellite 40 and transmits it to the control unit 32, and the control unit 32 calculates its own position by DB and promotion. While transmitting to the server 10 will request the coupon merchant information around the location.

In addition, when the neighboring coupon affiliated store information is transmitted from the DB and the promotion server 10 and outputted on the screen, one of the coupons is selected to place an order or reservation, and when the order or reservation is received, the coupon issuing terminal of the corresponding affiliated store is received. You will receive a coupon issued at 20.

As described above, the DB and the PR server 10 provide a service for a merchant and a service for a customer, and a coupon (10% discount, 50% discount, regular customer discount, birthday or anniversary special, etc.) as a service for the merchant. Day discounts, accumulated coupons, etc.) to provide free issuance terminal 20, to promote online, and to target marketing by using customer information stored in various DB (11 ~ 14).

The coupon issuing terminal 20 performs an automatic ordering or reservation and confirmation function, a waiting time, and a marketing function as well as coupon issuance.

The service for the customer provides a coupon providing application and using this application to search for the neighboring merchants need, if there is a company that issued the coupon, you can order or book with a single touch, order first-come-first-served , Reservations (e.g., 50% off 10 people on a first-come, first-served basis) and games to provide free coupons.

As such, the DB and the promotion server 10 build a promotion site linking the two services to promote the merchant and periodically issue a promotional coupon to the user by using the customer information.

3 is a flowchart of a method for providing a location-based coupon according to the present invention.

A plurality of affiliates that have registered as members in the DB and the PR server 10 operating the DB and the PR site are installed with coupon issuing terminals 20a, ..., 20n and connected to the DB and the PR server 10 by a network. The affiliated store DB 13 of the DB and the promotional server 10 stores the location of the affiliated store, the products or services to be provided, information of coupons to be issued, and the like.

In this state, when the customer runs the coupon providing application mounted on the smart phone 30a, ..., 30n, the smart phone 30a, ..., 30n is searched for the coupon issuing merchants around the bar, for this first smart Phones (30a, ..., 30n) is connected to the DB and the promotional site operated by the DB and the promotion server 10 (S302).

Next, the GPS receiver 31 of the smartphones 30a, ..., 30n receives the position information sent from the GPS satellite 40 and transmits it to the control unit 32, and the control unit 32 calculates its own position by applying a DB and The promotion server 10 transmits (S304).

In addition, the smart phone (30a, ..., 0n) requests the coupon issuing merchants (company) information in the vicinity of the current position to the DB and the promotional server 10 (S306).

DB and promotion server 10 searches the merchant DB (13) to find out the coupon issuing merchant corresponding to the location sent from the smartphone (30a, ..., 30n) and the information of the merchant and coupon information issued by the merchant It is extracted (S308).

Subsequently, the DB and the promotion server 10 transmit the extracted neighboring merchant and coupon information to the smartphones 30a, ..., 30n of the customer so that they can be output on the screen of the smartphones 30a, ..., 30n (S310). ).

Customers check the merchants and coupons displayed on the screen of the smartphone (30a, ..., 30n) and select one of them by touch to perform a reservation or order, DB and promotion server 10 to confirm the reservation or order The coupon issuing terminal (20a, ..., 20n) of the merchant to deliver (S312).

The order / reservation unit 21 of the coupon issuing terminals 20a, ..., 20n checks whether an order or reservation is possible, and accepts the order and reservation if the order or reservation is possible, and the coupon issuing unit 22 receives the received order. And issuing a coupon used for booking, DB and the promotion server 10 delivers the issued coupon to the customer's smartphone (30a, ..., 30n) with the fact that the order or reservation received (S314).

The customer's smartphone (30a, ..., 30n) confirms the order or reservation receipt and coupons, the payment is discounted using this coupon at the time of payment.

As described above, the present invention allows a customer to search for a nearby merchant using an application on a smartphone and select a coupon provided by the merchant to receive a discount, or to make a reservation or order, thereby attracting many customers and reducing advertising costs. Can be.

10: DB and PR server 11: Order and reservation DB
12: Customer DB 13: Merchant DB
14: PR DB 20a,... 20n: coupon issuing terminal
21: Order / Reservation Department 22: Coupon Issuance Department
23: marketing department 30a,... , 30n: smartphone
40: GPS satellite

Claims (5)

A coupon issuing terminal that is installed in a merchant and receives an order or reservation online and issues a coupon online to a customer's smartphone;
As a terminal possessed by a customer, a smartphone that checks its location using a location-based service, searches nearby coupon issuing merchants at the current location, and makes a reservation or order using the coupon; And
Register the merchant and the customer as an online member to provide the surrounding coupon issuing merchant information at the customer's current location to the customer's smartphone, and provide the customer's order information or smartphone information to the coupon issuing terminal for marketing purposes DB and promotion server that connects the issuing terminal and the smartphone through the network;
Location-based coupon providing system comprising a. The method of claim 1,
The DB and the promotion server includes an order and reservation DB that stores the information ordered and booked by the customer using a smartphone for each smartphone or coupon issuing terminal,
A customer DB for storing personal information or smart phone information of the customer;
A merchant DB that stores the location, address, type of goods or services provided, and types of coupons to be issued;
Location-based coupon providing system, characterized in that it comprises a promotional DB that stores a variety of promotional information to be uploaded to the DB and the promotional server operated by the promotion server. The method of claim 2,
The coupon issuing terminal checks whether the order or reservation is possible from the customer's smartphone if the order or reservation is available, and if the order or reservation is possible, receives the order or reservation and notifies the customer of the receipt of the order. With reservations,
Issuing a variety of discount coupons for goods or services provided by the merchant, when the customer makes a reservation or order through the smartphone coupon issuing unit for providing the issued coupon to the customer's smartphone through the DB and promotional server and ,
Location-based coupon providing system that includes a marketing unit for providing goods and services and coupon information provided by the merchant to the smartphone by searching the order and reservation information stored in the DB and promotional server to identify the trend. Searching for coupon issuing merchants around the current location by executing a coupon providing application mounted on a customer's smartphone;
Ordering or making a reservation using neighboring coupon issuing merchant information and coupon information output to the smartphone by the search;
Accepting the order or reservation at the coupon issuing terminal of the merchant or the corresponding order, issuing a coupon and providing the smartphone to the smartphone; And
Receiving a discount on a payment cost using a coupon provided to the smartphone at the time of payment;
Location-based coupon providing method comprising a. 5. The method of claim 4,
Searching for a coupon issuing merchant around the current location,
Accessing a site operated by a DB and a promotion server in the smartphone;
Receiving location information sent from the GPS satellites from the smartphone and transmitting the location information to a DB and a promotion server;
Requesting the coupon issuing merchant information in the vicinity of the current location from the smartphone to a DB and a promotion server;
Finding a coupon issuing merchant corresponding to the position sent from the smartphone from the DB and the promotion server and extracting the information of the merchant and the coupon information issued by the merchant;
Location-based coupon providing method comprising the step of transmitting the surrounding affiliated stores and coupon information extracted from the DB and the promotional server to the smartphone of the customer.

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