JP2013246574A - Computer system and business information providing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a technique advantageous to both of a transmission source and a transmission destination of business information.SOLUTION: A computer system 100 includes: a communication interface 150 for communicating with a plurality of external devices; a database 120 that stores location information of a store, specific information for identifying customers for each of the plurality of customers, location information of the customers, addresses of electronic information of the customers, and map information; and a processor 110 that accepts the specific information, refers to the database to extract the addresses of the electronic information of other customers satisfying prescribed conditions on the basis of a route or a direction of the customer corresponding to the specific information from the store, and causes the transmission interface to transmit the business information to the extracted addresses.

Description

  The present invention relates to a technique for efficiently transmitting sales information to a customer.

  2. Description of the Related Art Conventionally, a technology for transmitting business information to stimulate demand is known. For example, Japanese Patent Laid-Open No. 2006-244151 (Patent Document 1) discloses an information processing server and an information processing method. According to Patent Document 1, an advertisement is transmitted to a user's mobile phone by e-mail, and when the user purchases a product with value based on the advertisement, cash back with value is performed on the user's mobile phone. Thus, by giving the user a good feeling, the advertisement effect can be enhanced and the advertisement effect can be confirmed. The user can receive cash back from the electronic money server when shopping with value in accordance with the advertisement mail sent to the mobile phone, and can obtain a good feeling. Further, the electronic money server can know whether or not the user has made a purchase activity through the advertisement mail, and can measure and confirm the advertisement effect.

JP 2006-244151 A

  However, there is a demand for technology that is advantageous for both the transmission source and the transmission destination of business information.

  The present invention has been made to solve such a problem, and an object of the present invention is to provide a technique that is advantageous to both the transmission source and the transmission destination of business information.

  According to one aspect of the present invention, a communication interface for communicating with a plurality of external devices, store location information, identification information for identifying the customer for each of a plurality of customers, the customer location information, and the customer A database that stores the destination of electronic information, map information, and specific information is received, and other conditions satisfying a predetermined condition based on the route or direction from the store to the customer corresponding to the specific information by referring to the database There is provided a computer system comprising a processor for extracting a destination of electronic information of a customer and causing a communication interface to transmit sales information to the extracted destination.

  Preferably, the processor receives information for specifying the customer who ordered the product or service as the specific information from the external device via the communication interface.

  Preferably, the processor extracts other customers located within a predetermined distance from the route from the store to the customer corresponding to the specific information as other customers that satisfy the predetermined condition.

  Preferably, the processor extracts other customers who can move within a predetermined time from the route of the moving time from the store to the customer corresponding to the specific information as other customers that satisfy the predetermined condition.

  Preferably, as another customer satisfying a predetermined condition, the processor is a round-trip distance or a forward trip distance from the store to a customer corresponding to the specific information, and a round-trip distance from the store to the customer corresponding to the specific information and another customer Alternatively, other customers whose difference from the outbound distance is within a predetermined range are extracted.

  Preferably, as another customer that satisfies a predetermined condition, the processor is a round trip time or a forward trip time from the store to a customer corresponding to the specific information, and a round trip time from the store to the customer corresponding to the specific information and another customer Alternatively, other customers whose difference from the outbound time is within a predetermined range are extracted.

  Preferably, the processor, as another customer that satisfies the predetermined condition, has a direction from the store to the customer corresponding to the specific information and a direction from the store to the other customer within the predetermined angle. Extract customers.

  Preferably, the sales information includes information for informing a merit received by ordering a product or service.

  Preferably, the sales information includes information for informing a discount of at least one of a product price, a service price, and a delivery fee.

  According to another aspect of the present invention, a method for providing sales information using a computer system is provided. The sales information providing method stores location information of a store, identification information for identifying the customer for each of a plurality of customers, location information of the customer, a destination of electronic information of the customer, and map information. A step of receiving specific information, a step of extracting a destination of electronic information of another customer that satisfies a predetermined condition based on a route or direction from the store to the customer corresponding to the specific information, and the extracted destination Sending the sales information to.

  Preferably, the step of receiving the specific information includes a step of receiving, as the specific information, information for specifying the customer who ordered the product or service from the external device.

  Preferably, the step of extracting a destination includes a step of extracting another customer located within a predetermined distance from a route from the store to the customer corresponding to the specific information as another customer that satisfies the predetermined condition.

  Preferably, the step of extracting a destination includes a step of extracting other customers who can move within a predetermined time from a route of travel time from the store to the customer corresponding to the specific information as other customers that satisfy the predetermined condition. .

  Preferably, the step of extracting the destination includes, as other customers satisfying a predetermined condition, a round trip distance or an outward trip distance from the store to a customer corresponding to the specific information, and a customer corresponding to the specific information from the store and other customers. A step of extracting the other customers whose difference from the round-trip distance or the outbound distance is within a predetermined range.

  Preferably, the step of extracting a destination includes, as other customers that satisfy a predetermined condition, a round trip time or an outward trip time from the store to a customer corresponding to the specific information, and a customer corresponding to the specific information from the store and other customers. A step of extracting the other customer whose difference from the round trip time or the outgoing route is within a predetermined range.

  Preferably, in the step of extracting the destination, the direction from the store to the customer corresponding to the specific information and the direction from the store to the other customer are within a predetermined angle as other customers that satisfy the predetermined condition. Including extracting other customers.

  Preferably, the sales information includes information for informing a merit received by ordering a product or service.

  Preferably, the sales information includes information for informing a discount of at least one of a product price, a service price, and a delivery fee.

  As described above, according to the present invention, it is possible to provide a technique that is advantageous for both the transmission source and the transmission destination of business information.

It is an image figure which shows the operation | movement outline | summary of the sales information transmission system 1 which concerns on this Embodiment. It is a sequence diagram which shows the operation | movement outline | summary of the sales information transmission system 1 which concerns on this Embodiment. It is a block diagram which shows the hardware constitutions of the server 100 which concerns on this Embodiment. It is an image figure which shows the structure of the customer address table 121 which concerns on this Embodiment. It is a block diagram which shows the hardware constitutions of the terminal 200 concerning this Embodiment. It is an image figure showing screen 230A of personal computer 200A concerning this embodiment. It is an image figure which shows the screen 230B of the smart phone 200B which concerns on this Embodiment. It is a flowchart which shows the process in the server 100 which concerns on this Embodiment. It is an image figure which shows the customer position table 121B which concerns on this Embodiment. It is an image figure which shows the store address table 121 which concerns on this Embodiment. It is an image figure which shows the shop position table 121D which concerns on this Embodiment. It is an image figure which shows the relationship between the store which concerns on this Embodiment, and the position of the registered customer, and a predetermined angle. It is an image figure which shows the relationship between the average sales and the predetermined distance which concern on this Embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the following description, the same parts are denoted by the same reference numerals. Their names and functions are also the same. Therefore, detailed description thereof will not be repeated.

[Embodiment 1]
<Overview of operation>
First, an operation outline of the business information transmission system 1 according to the present embodiment will be described with reference to FIGS. 1 and 2. FIG. 1 is an image diagram showing an outline of the operation of the business information transmission system 1 according to the present embodiment. More specifically, FIG. 1 (A) is an image diagram showing an operation outline of the business information transmission system 1 according to the present embodiment when a resident of a detached house orders a product or service. FIG. 1B is an image diagram showing an outline of the operation of the sales information transmission system 1 according to the present embodiment when a resident of an apartment orders a product or service. FIG. 2 is a sequence diagram showing an outline of the operation of the sales information transmission system 1 according to the present embodiment.

  Referring to FIG. 1, the sales information transmission system 1 is provided for each household, such as bento, pizza, rice cake, ramen, udon, soba noodles, sushi and other products, books, stationery, etc., or repairs, cleaning, etc. It includes a server 100 that is arranged at a store of a trader (lunch shop, pizzeria, net supermarket, etc.) for providing (delivering) services. It should be noted that a terminal (store terminal) may be disposed in each of a plurality of stores of the trader, and the server 100 disposed in the concentration center of the trader may be connectable to the plurality of store terminals.

  The sales information transmission system 1 also includes a plurality of terminals such as personal computers, mobile phones, and smartphones installed in each home. Hereinafter, a personal computer, a mobile phone, a smartphone, a television, and the like installed in each home are collectively referred to as a terminal 200.

  A plurality of customers who are registered as members in the database of the merchant operating the store live in an area where the product or service can be provided from the store. The server 100 stores registered addresses or addresses of a plurality of customers and electronic data destinations of the plurality of customers.

  With reference to FIG. 1 (A) and FIG. 2, one customer who lives in a detached house uses personal computer 200A to request homepage data from a trader (step S102). The trader's Web server (server 100 or another server) transmits the home page data to personal computer 200A (step S104).

  The customer uses the personal computer 200A to order a product or service from the merchant (server 100) via the homepage (step S106). The server 100 accepts the order (Step S108). However, the customer may place an order on the telephone, not from the home page. In this case, a trader employee inputs necessary data to the server 100.

  The server 100 searches for a plurality of other customers who live in the vicinity of the customer (step S110). The server 100 sends sales information (for example, sales mail) to the searched terminals 200B, 200C, 200D of other customers (step S112). For example, if the server 100 places an order within a predetermined period, the server 100 transmits an email to the terminals 200B, 200C, and 200D to the effect that the price of the goods or services or the delivery fee is discounted.

  The plurality of other customer terminals 200B, 200C, and 200D display or output the sales information received from the server 100 (step S114). The other customer uses the smartphone 200B to request homepage data from the supplier (step S116). The trader's Web server (server 100 or another server) transmits homepage data to smartphone 200B (step S118).

  When another customer orders a product or service using the smartphone 200B within a predetermined period (step S120), the server 100 accepts the order (step S122). However, other customers may place orders on the telephone, not from the home page. In this case, a trader employee inputs necessary data to the server 100.

  With reference to FIG. 1 (B) and FIG. 2, after that, one customer who lives in one room of the apartment uses personal computer 200A to request homepage data from the contractor (step S102). The trader's Web server (server 100 or another server) transmits the home page data to personal computer 200A (step S104).

  The customer uses the personal computer 200A to order a product or service from the merchant (server 100) via the homepage (step S106). The server 100 accepts the order (Step S108). However, the customer may place an order on the telephone, not from the home page. In this case, a trader employee inputs necessary data to the server 100.

  The server 100 searches for a plurality of other customers who live in the same apartment as the customer (step S110). The server 100 sends the sales information to the terminals 200B, 200C, 200D of the other customers that have been searched (step S112). For example, if the server 100 places an order within a predetermined period, the server 100 transmits an email to the terminals 200B, 200C, and 200D to the effect that the price of the goods or services or the delivery fee is discounted.

  The plurality of other customer terminals 200B, 200C, and 200D display or output the sales information received from the server 100 (step S114). The other customer uses the smartphone 200B to request homepage data from the supplier (step S116). The trader's Web server (server 100 or another server) transmits homepage data to smartphone 200B (step S118).

  When another customer orders a product or service using the smartphone 200B within a predetermined period (step S120), the server 100 accepts the order (step S122). However, other customers may place orders on the telephone, not from the home page. In this case, a trader employee inputs necessary data to the server 100.

  This increases the possibility that the merchant operating the server 100 can deliver (provide) goods or services to a plurality of customers who live in the vicinity of each other (for example, live in the same apartment) by one delivery. . In other words, the trader may be able to reduce the trouble of repeatedly making a round trip to the customer's house living in the vicinity. On the other hand, customers can get goods or services at a low price. That is, a technique that is advantageous for both the transmission source (trader) and the transmission destination (customer) of the sales information is provided.

  Hereinafter, the configuration in the centralized center of the sales information transmission system 1 for realizing such a function will be described in detail.

<Hardware Configuration of Server 100>
A hardware configuration of the server 100 according to the present embodiment will be described. For example, the server 100 is arranged in a centralized center of the sales information transmission system 1. FIG. 3 is a block diagram showing a hardware configuration of server 100 according to the present embodiment.

  Referring to FIG. 3, server 100 includes a CPU (Central Processing Unit) 110, a memory 120, a display 130, a keyboard 140, and a communication interface 150. CPU 110, memory 120, display 130, keyboard 140, and communication interface 150 are connected by an internal bus.

  First, the memory 120 is realized by various types of RAM (Random Access Memory), ROM (Read-Only Memory), and / or a hard disk. The memory 120 stores a control program executed by the CPU 110, a customer address table 121, and sales information data. The data stored in the memory 120 can be updated.

  Next, the customer address table 121 will be described. FIG. 4 is an image diagram showing a structure of customer address table 121 according to the present embodiment. Referring to FIG. 4, customer address table 121 according to the present embodiment has a customer name, a customer ID, a customer telephone number, information indicating the customer's address or residence, and the customer for each customer. And an e-mail address for sending sales information to the terminal. The customer address table 121 may store other identification information such as an IP address.

  In the present embodiment, the customer address table 121 is stored in the memory 120 in advance by a merchandise or service provider who obtains it from a condominium management association or residents' association. However, when the customer first purchases the merchandise or service of the supplier, the customer may add information about the customer to the customer address table 121 via the Internet (user registration).

  Returning to FIG. 3, the display 130 outputs characters and images based on a command from the CPU 110. The keyboard 140 receives a command from the user and inputs the command to the CPU 110. Note that the server 100 may include other input devices such as a touch panel and / or a voice input device instead of the keyboard 140 and the display 130.

  The communication interface 150 performs data communication with a device external to the server 100. For example, the CPU 110 receives an order for a product from the customer terminals 200A, 200B, 200C, and 200D via the communication interface 150, and transmits business information to the customer terminals 200A, 200B, 200C, and 200D.

  The CPU 110 reads a program stored in the memory 120 and controls each unit of the server 100. CPU110 which concerns on this Embodiment searches the customer who has an address or a residence in the vicinity of the said customer by referring to the customer address table 121, when the order of goods is received from the customer.

  More specifically, the CPU 110 according to the present embodiment refers to the customer address table 121 to extract customers whose orders 1 and 7 match the customers who have ordered. That is, CPU110 extracts the customer who lives in the same apartment as the customer who has ordered. However, the CPU 110 may extract a customer whose part of the address matches the customer who ordered, such as the addresses 1 to 4.

  The server 100 may have a GIS (Geographic Information System) function. In this case, by using the GIS function, the CPU 110 extracts customers having addresses within a predetermined distance from an address of a customer who has placed an order or an address that can be reached within a predetermined time.

  Then, the CPU 110 transmits the business information to the extracted customer terminal via the communication interface 150. In the present embodiment, the sales information can receive some benefit when a nearby resident orders a product or service and orders within a predetermined time (for example, within 10 minutes or within 2 hours). Including a message containing the effect.

  For example, the sales information includes a message that a product price, a service price, and / or a delivery price will be reduced if an order is placed within a predetermined time. Alternatively, the sales information includes a message that an additional free product or service can be received if an order is placed within a predetermined time. Alternatively, the sales information includes a message indicating that, when an order is placed within a predetermined time, a part of the product price, service price, and / or delivery price is allocated to the management fee of the apartment. Alternatively, the sales information includes a message that a part of the product price, service price, and / or delivery price is donated to a predetermined charity if an order is placed within a predetermined time. Alternatively, the sales information includes a message that the product or service is delivered earlier than usual if an order is placed within a predetermined time.

<Hardware configuration of terminal 200>
Next, the hardware configuration of terminal 200 (including personal computers 200A and 200C, smartphones 200B and 200D, etc.) according to the present embodiment will be described. FIG. 5 is a block diagram showing a hardware configuration of terminal 200 according to the present embodiment.

  Referring to FIG. 5, terminal 200 includes a CPU 210, a memory 220, a display 230, a keyboard 240, and a communication interface 250. The CPU 210, the memory 220, the display 230, the keyboard 240, and the communication interface 250 are connected by an internal bus.

  First, the memory 220 is realized by various RAMs, ROMs, and / or hard disks. The memory 220 stores a control program executed by the CPU 210 and the like. The data stored in the memory 220 can be updated.

  The display 230 outputs characters and images based on instructions from the CPU 210. For example, the display 230 displays a vendor's home page and sales information.

  The keyboard 240 receives a command from the user and inputs the command from the user to the CPU 210. For example, the keyboard 240 accepts a command for browsing (requesting) a home page, a command for ordering goods or services, and the like.

  Note that the terminal 200 may include another input device such as a touch panel 235 and / or a voice input device instead of the keyboard 240 and the display 230.

  The communication interface 250 performs data communication with a device external to the computer 200. For example, the CPU 210 transmits a command for requesting the homepage to the server 100 via the communication interface 250. The CPU 210 receives homepage data from the server 100 via the communication interface 250. The CPU 210 transmits a product order to the server 100 via the communication interface 250. The CPU 210 receives business information from the server 100 via the communication interface 250.

  The CPU 210 reads out various programs stored in the memory 220 and controls each unit of the server 100. CPU 210 according to the present embodiment causes communication interface 250 to transmit a command for requesting homepage to server 100. CPU 210 causes communication interface 250 to receive home page data from server 100. The CPU 210 causes the communication interface 250 to transmit an order for goods or services to the server 100. The CPU 210 causes the communication interface 250 to receive business information from the server 100.

  FIG. 6 is an image diagram showing a screen 230A of the personal computer 200A according to the present embodiment. Referring to FIG. 6, CPU 210 causes personal computer 200A to display the received business information.

  Similarly, FIG. 7 is an image diagram showing screen 230B of smartphone 200B according to the present embodiment. Referring to FIG. 7, CPU 210 causes display 230 to display the received business information.

<Control processing in server 100>
Next, processing in the server 100 according to the present embodiment will be described. FIG. 8 is a flowchart showing processing in server 100 according to the present embodiment.

  Referring to FIG. 8, CPU 110 of server 100 according to the present embodiment determines whether or not home page data is requested from terminal 200 via communication interface 150 (step S202). When the home page data is requested from terminal 200 (YES in step S202), CPU 110 transmits the home page data to terminal 200 via communication interface 150 (step S204). CPU110 repeats the process from step S202.

  If the home page is not requested from terminal 200 (NO in step S202), CPU 110 determines whether an order for goods or services has been received from terminal 200 (step S206). CPU110 repeats the process from step S202, when the order of goods or a service is not received (when it is NO in step S206).

  When CPU 110 receives an order for a product or service (YES in step S206), CPU 110 registers the order (step S208). At this time, CPU 110 may cause display 130 to display a message indicating that the order has been accepted, or may output the message to another terminal.

  The CPU 110 refers to the customer address table 121 in the memory 120 and acquires the address or residence of the orderer. The CPU 110 refers to the customer address table 121 in the memory 120 and searches for other customers who have an address or residence in the vicinity of the orderer's address or residence (step S210). The CPU 110 determines whether or not another customer having an address or an address in the vicinity of the orderer or an address is found (step S212). CPU110 repeats the process from step S202, when the orderer's address or the other customer who has an address near the whereabouts or an address is not found (when it is NO in step S212).

  On the other hand, when another customer having the orderer's address or an address in the vicinity of the residence or another customer is found (YES in step S212), CPU 110 creates an email including sales information (step S214). Sales information may be stored in the memory 120 in advance, or the server 100 may accept input of sales information every predetermined period (for example, every morning or every hour), or YES in step S212. In this case, the server 100 may prompt the administrator to input sales information. CPU110 transmits the mail containing sales information via the communication interface 150 to the address of the orderer or an address in the vicinity of the residence or the email address of another customer who has the residence (step S216).

  CPU 110 determines whether an order has been received from another customer's terminal via communication interface 150 (step S218). CPU110 progresses to step S222, when an order is not received from the terminal of another customer (when it is NO in step S218).

CPU110 registers the order, when an order is received from another customer's terminal (when it is YES in step S218) (step S220). CPU 110 determines whether or not a predetermined time has elapsed since the mail containing the sales information was transmitted (step S222). CPU110 repeats the process from step S218, when predetermined time has not passed since the mail containing sales information was transmitted (when it is NO in step S222). CPU110 repeats the process from step S202, when predetermined time passes after transmitting the mail containing sales information (when it is YES in step S222).
<Modification 1-1>

  In the first embodiment, when the CPU 110 receives an order for a product from a customer, the customer 110 searches for a customer having an address or a residence near the customer's address or residence by referring to the customer address table 121. It was something to do. However, the CPU 110 may search for a customer based on the customer's location information (latitude and longitude).

  FIG. 9 is an image diagram showing the customer position table 121B. Referring to FIG. 9, customer location table 121B includes, for each customer, a customer name, customer ID, latitude and longitude indicating the customer location, and an e-mail address for transmitting sales information to the terminal owned by the customer. Including. The customer location table 121B may store other identification information such as an IP address.

  Specifically, the memory 120 stores map data 122 and a GIS program. When the customer information is input, the CPU 110 uses the GIS to create the customer location information based on the telephone number or address. The CPU 110 stores customer location information in the customer location table 121B.

  In this modification, the CPU 110 refers to the customer position table 121B to extract other customers in the vicinity of the customer who has ordered (other customers within a predetermined distance from the position of the customer who has ordered). To do.

  In more detail, with reference to FIG. 8, the process of step S206-step S212 in this modification is demonstrated. In particular, the customer search process will be described. Since other processes are the same as those in the above embodiment, the description will not be repeated here.

  When CPU 110 receives an order for a product or service (YES in step S206), CPU 110 registers the order (step S208). At this time, CPU 110 may cause display 130 to display a message indicating that the order has been accepted, or may output the message to another terminal.

  The CPU 110 refers to the customer position table 121B in the memory 120 and acquires the position information of the orderer. The CPU 110 refers to the customer position table 121B in the memory 120 and searches for another customer having position information in the vicinity of the orderer (step S210). CPU 110 determines whether another customer having position information in the vicinity of the orderer has been found (step S212).

CPU110 repeats the process from step S202, when the other customer who has the positional information of the orderer's vicinity is not found (when it is NO in step S212). On the other hand, when another customer having position information in the vicinity of the orderer is found (YES in step S212), CPU 110 creates an email including sales information (step S214).
<Modification 1-2>

  In the first embodiment, when the CPU 110 receives an order for a product from a customer, the customer 110 searches for a customer having an address or a residence near the customer's address or residence by referring to the customer address table 121. It was something to do. However, the CPU 110 may search for a customer based not only on the address or residence of the customer but also on the address or residence of the store.

  FIG. 10 is an image diagram showing the store address table 121C. Referring to FIG. 10, store address table 121 </ b> C transmits, for each store, store name, store ID, store phone number, store address or location information, and sales information to the terminal of the store. E-mail address for use. The store address table 121C may store other identification information such as an IP address.

  FIG. 11 is an image diagram showing the store position table 121D. Referring to FIG. 11, for each store, store location table 121D has a store name, store ID, latitude and longitude indicating the store location, and an e-mail address for transmitting business information to the terminal of the store. Including. The store position table 121D may store other identification information such as an IP address.

  Specifically, the memory 120 stores map data 122 and a GIS program. When the store information is input, the CPU 110 uses the GIS to create store location information based on the store phone number or address. CPU110 stores the positional information on a store in store position table 121D. The store information may be automatically input to the server 100 or the like, or may be manually input. When a store is specified in advance, store location information may be input to the server 100 in advance. In addition, the store position table 121D may store information on one store (for example, a privately managed store) or may store information on a plurality of stores (for example, stores in a franchise chain).

  In the present modification, the CPU 110 refers to the customer position table 121B and the store position table 121D, and based on the distance between the position of the ordered customer and the position of the store, from the position of the ordered customer. Identify the nearest store (the shortest travel distance or travel time). The CPU 110 refers to the customer position table 121B and the store position table 121D, and is relatively close to the position of the customer who has ordered, compared with the distance between the position of the customer who has ordered and the position of the identified store. Extract other customers located in.

  In more detail, with reference to FIG. 8, the process of step S206-step S212 in this modification is demonstrated. In particular, the customer search process will be described. Since other processes are the same as those in the above embodiment, the description will not be repeated here.

  When CPU 110 receives an order for a product or service (YES in step S206), CPU 110 registers the order (step S208). At this time, CPU 110 may cause display 130 to display a message indicating that the order has been accepted, or may output the message to another terminal.

  The CPU 110 refers to the customer position table 121B in the memory 120 and acquires the position information of the orderer. CPU110 acquires the position of the store which received the order with reference to store position table 121D. Note that in a service in which a customer does not specify a store, the CPU 110 refers to the customer location table 121B and the store location table 121D to identify the store closest to the orderer's location and its location.

  The CPU 110 calculates the distance between the orderer's position and the store by using the GIS. CPU110 calculates the predetermined ratio (for example, 0.5 time) of the said distance. The CPU 110 refers to the customer position table 121B in the memory 120 and searches for other customers located within a predetermined percentage of the distance from the position of the orderer (step S210). CPU 110 determines whether another customer located within a predetermined percentage of the distance from the position of the orderer has been found (step S212).

CPU110 repeats the process from step S202, when the other customer located within the predetermined ratio of the said distance from an orderer's position is not found (when it is NO in step S212). On the other hand, when another customer located within a predetermined percentage of the distance from the orderer's position is found (YES in step S212), CPU 110 creates an email including sales information (step S214).
[Embodiment 2]

In the first embodiment, when the CPU 110 receives an order for a product from a customer, the customer 110 searches for a customer having an address or residence near the customer by referring to the customer address table 121. However, the CPU 110 may search for a customer located in the vicinity of the route based on the route from the store to the customer.
<Overview of operation>

  First, an outline of the operation of the business information transmission system 1 according to the present embodiment will be described. Hereinafter, operations different from those of the first embodiment will be described. In particular, the customer search will be described. Since other operations are the same as those in the first embodiment, description thereof will not be repeated here.

  Referring to FIGS. 1A and 2, a customer orders a product or service from a merchant (server 100) via a homepage by using personal computer 200A (step S106). The server 100 accepts the order (Step S108). However, the customer may place an order on the telephone, not from the home page. In this case, a trader employee inputs necessary data to the server 100.

  The server 100 creates a route from the store to the customer by using the GIS. The server 100 searches for a plurality of other customers who live in the vicinity of the route (step S110). The server 100 sends sales information (for example, sales mail) to the searched terminals 200B, 200C, 200D of other customers (step S112). For example, if the server 100 places an order within a predetermined period, the server 100 transmits an email to the terminals 200B, 200C, and 200D to the effect that the price of the goods or services or the delivery fee is discounted.

  This increases the possibility that the company operating the server 100 can deliver (provide) goods or services to a plurality of customers living in the vicinity of the route by one delivery. In other words, the merchant may be able to reduce the time and effort required to make a round trip to the customer's house living near the route. On the other hand, customers can get goods or services at a low price. That is, a technique that is advantageous for both the transmission source (trader) and the transmission destination (customer) of the sales information is provided.

  Hereinafter, the configuration in the centralized center of the sales information transmission system 1 for realizing such a function will be described in detail.

<Hardware Configuration of Server 100>
A hardware configuration of the server 100 according to the present embodiment will be described. Referring to FIG. 3, server 100 according to the present embodiment is different from Embodiment 1 in the type of data stored in memory 120 and the operation of CPU 110. Since other configurations are the same as those of the first embodiment, description thereof will not be repeated here.

  The memory 120 according to the present embodiment includes a customer address table 121 shown in FIG. 4, a customer location table 121B shown in FIG. 9, a store address table 121C shown in FIG. 10, a store location table 121D shown in FIG. The map data 122 and the GIS program are stored.

  The CPU 110 reads various programs stored in the memory 120 and controls each unit of the server 100. CPU 110 according to the present embodiment uses GIS to create customer location information based on a telephone number, an address, and the like when customer information is input. The CPU 110 stores customer location information in the customer location table 121B. When the store information is input, the CPU 110 uses the GIS to create store location information based on a telephone number or an address. In addition, when the customer and the store are specified in advance, the location information of the customer and the store may be stored in the server 100 in advance. CPU110 stores the positional information on a store in store position table 121D.

  When the CPU 110 receives an order for a product from a customer, the CPU 110 creates a route from the store to the customer based on the store location table 121D and the customer location table 121B by using the GIS. CPU110 searches for the customer located in the vicinity of the said route based on customer position table 121B.

  Note that the CPU 110 can create a route by a search method used in general GIS. However, the CPU 110 may receive input of various parameters or create a route based on the parameters so that the route desired by the store that has received the order is easily created. For example, the CPU 110 may preferentially create the shortest route for a moving means such as a motorcycle, a bicycle, or a car, or a route calculated that sales are likely to improve based on a statistical method.

  Alternatively, the CPU 110 calculates the average sales and the number of orders for each customer address or location, and the average sales and the number of orders for each region, and stores them in the customer address table 121, the customer location table 121B, or the map data 122. . The CPU 110 calculates a route that is likely to improve sales based on a statistical method based on the average sales and the number of orders for each customer address or location, and the average sales and the number of orders for each region. May be created with priority.

  Alternatively, the GIS program or map data 122 may include information indicating population density and / or road type (whether main road or thin road). Then, the CPU 110 may preferentially create a route calculated that sales are likely to improve based on a statistical method based on population density and / or road type.

Then, the CPU 110 transmits the business information to the extracted customer terminal via the communication interface 150. Since the sales information in the present embodiment is the same as that in the first embodiment, description thereof will not be repeated here.
<Hardware configuration of terminal 200>

Since the configuration of terminal 200 is the same as that of Embodiment 1, description thereof will not be repeated here.
<Control processing in server 100>

  Next, processing in the server 100 according to the present embodiment will be described. With reference to FIG. 8, the process of step S206-step S212 in this Embodiment is demonstrated. In particular, the customer search process will be described. Since other processes are the same as those in the above embodiment, the description will not be repeated here.

  When CPU 110 receives an order for a product or service (YES in step S206), CPU 110 registers the order (step S208). At this time, CPU 110 may cause display 130 to display a message indicating that the order has been accepted, or may output the message to another terminal.

  The CPU 110 refers to the customer location table 121B and the store location table 121D in the memory 120, and acquires the orderer location information and the store location information. The CPU 110 creates a route from the store to the orderer using the GIS. The CPU 110 refers to the customer position table 121B and searches for other customers located within a predetermined distance (a straight line distance or a movement distance along the road) from the route (step S210). CPU 110 determines whether another customer located within a predetermined distance from the route has been found (step S212).

CPU110 repeats the process from step S202, when the other customer located within the predetermined distance from the said route is not found (when it is NO in step S212). On the other hand, when another customer located within a predetermined distance from the route is found (YES in step S212), CPU 110 creates an email including sales information (step S214).
<Modification 2-1>

In the second embodiment, when the CPU 110 receives an order for a product from a customer, the CPU 110 searches for a customer located within a predetermined distance from a route from the store to the customer. However, the CPU 110 may search for another customer that can be reached within a predetermined time from the route from the store to the customer when receiving an order for a product from the customer.
<Modification 2-2>

  Alternatively, the CPU 110 determines that a difference between a round-trip distance or an outbound distance from the store to the store through the orderer and another customer and a round-trip distance or an outbound route from the store to the orderer is a predetermined value. Other customers that are within range may be searched. For example, the CPU 110 creates a route from the store through the orderer and another customer to return to the store for each combination of customers. The CPU 110 determines that the difference between the round-trip distance or the outbound distance from the store to the store after passing through the orderer and another customer and the round-trip distance or the outbound route from the store to the orderer is less than a predetermined value. You may search for some other customer. Alternatively, the CPU 110 determines that the round-trip distance or the outbound distance from the store to the store after passing through the orderer and other customers is a predetermined ratio of the round-trip distance or the outbound route from the store to the orderer (for example, You may search for other customers who are less than (1.2 times).

Similarly, the CPU 110 determines that a difference between a round trip time or an outward trip time from the store through the orderer and another customer to return to the store and a round trip time or an outgoing trip time from the store to the orderer is predetermined. You may search for other customers who are within the scope of. For example, the CPU 110 creates a route from the store through the orderer and another customer to return to the store for each combination of customers. The CPU 110 determines that the difference between the round trip time or the outbound time from the store to the store after passing through the orderer and the other customer and the round trip time or the outbound route time from the store to the orderer is less than a predetermined value. You may search for some other customer. Alternatively, the CPU 110 may return a round trip time or an outward trip time from the store to the store through the orderer and another customer and return to the store at a predetermined rate (for example, You may search for other customers who are less than (1.2 times).
<Modification 2-3>

  In the second embodiment, when the CPU 110 receives an order for a product from a customer, the CPU 110 searches for a customer located within a predetermined distance from a route from the store to the customer. However, the CPU 110 may search for another customer in which the angle between the direction from the store to the customer's position and the direction from the store to the other customer's location is within a predetermined angle.

FIG. 12 is an image diagram showing a relationship between a store and a registered customer position and a predetermined angle. With reference to FIG. 12, specifically, CPU110 calculates the direction from a store to an orderer, and the direction from a store to another customer by using GIS. CPU110 may search for the other customer whose angle between the two directions is within a predetermined angle.
[Other embodiments]

  The CPU 110 may store average sales per one past delivery for each customer in the customer address table 121 or the customer location table 121B of the memory 120. Alternatively, other tables such as a POS (Point of sale) system may store the average sales per past delivery for each customer. Then, the CPU 110 performs the above-described predetermined distance, the above-mentioned predetermined time, the above-mentioned predetermined ratio, and the above-mentioned predetermined angle according to the above-described embodiment and modification based on the past average sales of the customers to be searched. May be changed for each search target customer. FIG. 13 is an image diagram showing the relationship between average sales and a predetermined distance. Referring to FIG. 13, specifically, CPU 110 extracts customers with high past sales based on conditions corresponding to a long predetermined distance, a long predetermined time, a large predetermined ratio, and a large predetermined angle. Customers with low past sales may be extracted based on conditions corresponding to a distance, a short predetermined time, a low predetermined ratio, and a small predetermined angle.

  Further, in the sales information transmission system 1 according to the present embodiment, the sales mail is sent to a customer who has an address or a residence in the vicinity of the customer for whom the server 100 has placed an order. However, it is not limited to sales mail. For example, instead of the server 100, a broadcasting station device may add business information to terrestrial digital broadcast data and transmit it.

  The functions of the server 100 according to the above-described embodiments and modifications may be realized by a plurality of computers. Further, the processing of the server 100 shown in FIG. 8 may also be executed in a shared or serial manner by a plurality of computers. Furthermore, the functions and processes of each component such as the CPU 110 may be shared by a plurality of components. Furthermore, the hardware, software, or function of the server 100 may be distributed and arranged in a plurality of locations (cloud computing or cloud program).

  Needless to say, the above-described embodiments and modifications can also be applied to a case where the above-described embodiments and modifications are achieved by supplying a program to a system or apparatus. Then, a storage medium storing a program represented by software for achieving the present invention is supplied to the system or apparatus, and a computer (or CPU or MPU (Micro Processing Unit)) of the system or apparatus is stored in the storage medium. The effect of the present invention can also be enjoyed by reading and executing the stored program code.

  In this case, the program code itself read from the storage medium realizes the functions of the above-described embodiment, and the storage medium storing the program code constitutes the present invention.

  Further, by executing the program code read by the computer, not only the functions of the above-described embodiments are realized, but also an OS (Operation System) operating on the computer based on the instruction of the program code. May perform part or all of the actual processing, and the functions of the above-described embodiments may be realized by the processing.

  Further, after the program code read from the storage medium is written to a memory provided in a function expansion board inserted into the computer or a function expansion unit connected to the computer, the function expansion is performed based on the instruction of the program code. The CPU of the board or the function expansion unit may perform part or all of the actual processing, and the functions of the above-described embodiments may be realized by the processing.

  The embodiment disclosed this time should be considered as illustrative in all points and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the description above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

1 Sales Information Transmission System 100 Server 110 CPU
120 Memory 121 Customer Address Table 121B Customer Location Table 121C Store Address Table 121D Store Location Table 122 Map Data 130 Display 140 Keyboard 150 Communication Interface 200 Terminal 200A Personal Computer 200B Smartphone 210 CPU
220 Memory 230 Display 230A, 230B Screen 250 Communication interface

Claims (18)

A communication interface for communicating with a plurality of external devices;
A database for storing location information of the store, identification information for identifying the customer for each of a plurality of customers, location information of the customer, a destination of the electronic information of the customer, and map information;
Accepting the specific information, referring to the database, extracting a destination of electronic information of another customer that satisfies a predetermined condition based on a route or direction from the store to the customer corresponding to the specific information, and the communication A computer system comprising: a processor for causing the interface to transmit sales information to the extracted destination.   The computer system according to claim 1, wherein the processor receives information for specifying a customer who ordered a product or service as the specific information from an external device via the communication interface.   The said processor extracts the other customer located within the predetermined distance from the route from the said store to the customer corresponding to the said specific information as another customer which satisfy | fills the said predetermined condition. Computer system.   The said processor extracts the other customer who can move within the predetermined time from the route of the movement time from the said store to the customer corresponding to the said specific information as another customer who satisfy | fills the said predetermined condition. The computer system described in 1.   The processor, as another customer that satisfies the predetermined condition, via a round-trip distance or an outward trip distance from the store to a customer corresponding to the specific information, and a customer corresponding to the specific information from the store and another customer The computer system according to claim 1, wherein the other customer whose difference from the round-trip distance or the outbound distance is within a predetermined range is extracted.   The processor, as another customer satisfying the predetermined condition, via a round trip time or a forward trip time from the store to the customer corresponding to the specific information, and via the customer corresponding to the specific information from the store and other customers The computer system according to claim 1, wherein the other customer whose difference from the round-trip time or the outward trip time is within a predetermined range is extracted.   The processor, as another customer that satisfies the predetermined condition, the direction from the store to the customer corresponding to the specific information and the direction from the store to another customer are within a predetermined angle The computer system according to claim 1, wherein other customers are extracted.   The computer system according to any one of claims 1 to 7, wherein the sales information includes information for informing a merit received by ordering goods or services.   The computer system according to claim 8, wherein the sales information includes information for notifying a discount for at least one of a product price, a service price, and a delivery fee. A method for providing business information using a computer system,
Storing location information of the store, identification information for identifying the customer for each of a plurality of customers, location information of the customer, a destination of the electronic information of the customer, and map information;
Receiving the specific information;
Extracting a destination of electronic information of other customers that satisfy a predetermined condition based on a route or direction from the store to the customer corresponding to the specific information;
A method of providing sales information, comprising the step of transmitting the sales information to the extracted destination.   The method of providing sales information according to claim 10, wherein the step of receiving the specific information includes a step of receiving information for specifying a customer who ordered a product or service as the specific information from an external device.   The step of extracting the destination includes a step of extracting another customer located within a predetermined distance from a route from the store to a customer corresponding to the specific information as another customer that satisfies the predetermined condition. Item 12. The business information providing method according to Item 10 or 11.   The step of extracting the destination includes the step of extracting other customers who can move within a predetermined time from a route of travel time from the store to the customer corresponding to the specific information as other customers that satisfy the predetermined condition. The sales information providing method according to claim 10 or 11, further comprising:   The step of extracting the destination includes, as other customers that satisfy the predetermined condition, a round-trip distance or an outward trip distance from the store to a customer corresponding to the specific information, and a customer corresponding to the specific information from the store and others The method for providing sales information according to claim 10 or 11, further comprising a step of extracting the other customer whose difference from the round-trip distance or the outbound route distance through the customer is within a predetermined range.   The step of extracting the destination includes, as other customers satisfying the predetermined condition, a round trip time or an outward trip time from the store to a customer corresponding to the specific information, a customer corresponding to the specific information from the store, and others The method for providing sales information according to claim 10 or 11, further comprising the step of extracting the other customer whose difference from the round-trip time or the outward trip time passing through the customer is within a predetermined range.   In the step of extracting the destination, as another customer that satisfies the predetermined condition, a direction from the store to the customer corresponding to the specific information and a direction from the store to the other customer are within a predetermined angle. The method for providing sales information according to claim 10 or 11, comprising a step of extracting a certain other customer.   The method of providing sales information according to any one of claims 10 to 16, wherein the sales information includes information for informing a merit received by ordering goods or services.   The business information providing method according to claim 17, wherein the business information includes information for notifying a discount for at least one of a product price, a service price, and a delivery fee.

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