KR20130033142A - Advertisemen operating method for providing advertisemen contents and server system - Google Patents

Advertisemen operating method for providing advertisemen contents and server system Download PDF

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Publication number
KR20130033142A
KR20130033142A KR1020110097032A KR20110097032A KR20130033142A KR 20130033142 A KR20130033142 A KR 20130033142A KR 1020110097032 A KR1020110097032 A KR 1020110097032A KR 20110097032 A KR20110097032 A KR 20110097032A KR 20130033142 A KR20130033142 A KR 20130033142A
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South Korea
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advertisement
user
content
site
summary screen
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KR1020110097032A
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Korean (ko)
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설호규
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설호규
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0279—Fundraising management
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements

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  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

PURPOSE: An advertisement management method for providing advertisement contents and a server system thereof are provided to check much information by watching the advertisement contents in advance before visiting an advertising site. CONSTITUTION: A database(110) stores data related to an advertisement. A summary screen providing unit(101) of a server system(100) forms an advertisement summary screen including advertisement contents corresponding to the advertisement and a connection link for the advertisement. When a user moves from the advertisement summary screen to an advertising site of the advertisement, a movement checking unit(102) checks whether the user moves to the site after watching the advertisement contents or before watching the contents. A cost calculating unit(103) differently calculates an advertising cost of the advertisement according to the determination result. [Reference numerals] (100) Server system; (101) Summary screen providing unit; (102) Content watching checking unit; (103) Cost calculating unit; (110) Advertisement database; (111) Access link; (112) Advertisement contents;

Description

Advertisement operation method and server system for providing advertisement content {ADVERTISEMEN OPERATING METHOD FOR PROVIDING ADVERTISEMEN CONTENTS AND SERVER SYSTEM}

The following embodiments relate to an advertisement operation method and a server system that generate revenue through viewing of Internet advertisements.

In the past, Cost-Per-Click includes a site name and other brief description of the advertisement. And when the visitor clicks on the access link of the site, the CPC advertising system detects that the visitor visits the site and can set the advertising cost of the advertisement.

In such a CPC advertisement, visitors may leave the site they visited directly, and thus the advertising effect may not be high. Advertisers have to spend advertising costs, even if visitors simply visit the site without great interest and don't show interest like purchases. For example, some shopping malls that run CPC ads may have a lower purchase rate than visitors.

The visitor's point of view is to click on the access link based only on the site name or brief description of the advertisement in the existing CPC advertisement, so that they can access various sites without grasping the contents. In other words, visitors can waste time and effort visiting unwanted sites.

In order to overcome this problem, the site introduction may be detailed in the CPC advertisement. However, in this case, the number of visible ads can be reduced, and many referrals can make the CPC ads themselves look messy.

Accordingly, the CPC advertising system needs to improve the operation method in order to increase the advertising effect and satisfaction of visitors or advertisers.

According to an embodiment of the present invention, in order to increase the advertising efficiency, it is possible to provide an advertisement operation method and a server system that can induce viewing of advertisement content before a user accesses an advertisement site.

In particular, according to an embodiment of the present invention, when a user visits the advertisement content and visits the advertisement site rather than when the user visits the advertisement site without viewing the advertisement content, a larger advertisement fee, a larger reserve, and a larger support fund are set. It is possible to provide an advertisement operation method and a server system thereof.

According to an embodiment of the present invention, there is provided a method of operating an advertisement, the method including: providing an advertisement summary screen including an access link to an advertisement and advertisement contents corresponding to the advertisement; Determining whether the user has moved to the advertisement site after viewing the advertisement content or to the advertisement site without viewing the advertisement content, and when the user moves to the advertisement site; Calculating different advertising costs of the advertisement.

In this case, the calculating of the advertisement cost of the advertisement may include applying a first advertisement fee when the user moves to the advertisement site without watching the advertisement content, and when moving to the advertisement site after viewing the advertisement content. A second advertisement cost larger than the first advertisement cost may be applied.

The providing of the advertisement summary screen including the access link to the advertisement and the advertisement content corresponding to the advertisement may include: displaying an advertisement summary screen including the access link to the advertisement and a viewing link of the advertisement content. Transmitting to the user, providing the address of the advertisement site to the user when the access link is selected on the advertisement summary screen, and providing the user if the viewing link of the advertisement content is selected on the advertisement summary screen. Providing the advertisement content, and determining whether the user has successfully watched the advertisement content.

In addition, the advertisement management method determines whether the user has successfully watched the advertisement content, and when the user successfully watches the advertisement content, the image or text related to the advertisement is displayed on the advertisement summary screen. The method may further include changing to another image or other text indicating completion of viewing.

In addition, as a result of determining whether the user has successfully watched the advertisement content, when the user has successfully watched the advertisement content, the advertisement management method completes viewing the access link of the advertisement on the advertisement summary screen. The method may further include changing to another access link including information indicating.

The determining of whether the user has successfully watched the advertisement content may include: a condition for determining whether the user inputs a word displayed correctly while the advertisement content of the advertisement is played, and the advertisement of the advertisement. A condition for determining whether the user clicks on the image provided after the content has been played a predetermined number of times, a condition for determining whether the user correctly inputs an answer of a quiz provided by the advertisement content of the advertisement, A condition for determining whether the user inputs an answer of a questionnaire provided in the advertisement content of an advertisement, and whether the user inputs an authentication message transmitted from the advertisement content of the advertisement to the mobile phone number of the user correctly. Judging condition, light of the advertisement Using the at least one condition of the condition for judging whether or not the user clicks hayeotneun correctly certain elements to be displayed during the content is reproduced, it is possible to determine whether the reception of the user for the advertisement content.

The advertisement operating method may further include determining at least one of a reserve for the user and a grant for the object to be sponsored by the user based on an advertisement cost calculated differently according to the determination result.

According to another aspect of the present invention, there is provided a method of providing an advertisement of a server system, the method comprising: providing an advertisement list for a plurality of advertisements to a first user, receiving an advertisement from among the plurality of advertisements from the first user; Generating an advertisement summary screen including a first advertisement region displaying summary information of an advertisement selected by the first user and a second advertisement region displaying summary information of an arbitrarily selected advertisement, wherein the summary information is connected to an advertisement. Including a link and advertisement contents, providing the advertisement summary screen to a second user, and when the second user moves to the advertisement site of the advertisement selected by the second user on the advertisement summary screen, the second user; Whether the user moved to the advertisement site after watching the advertisement content of the advertisement selected by the second user; Comprises the steps of a different advertisement charge of the advertisement selected by the user the second calculation according to the determination result of determining whether hayeotneun second user to the site, the advertisement without viewing the advertisement content of the selected line.

According to another embodiment of the present invention, a server system includes a summary screen providing unit for providing a user with an advertisement summary screen including an access link to an advertisement and advertisement contents corresponding to the advertisement, and the user on the advertisement summary screen. A site movement determining unit that determines whether the user moves to the advertisement site after viewing the advertisement content or to the advertisement site without viewing the advertisement content when the advertisement site is moved to the advertisement site of the advertisement; And a cost calculator configured to calculate an advertisement cost of the advertisement differently according to the determination result.

In this case, the cost calculator applies a first advertisement cost when the user moves to the advertisement site without watching the advertisement content, and when the user moves to the advertisement site after viewing the advertisement content, the cost calculator is larger than the first advertisement cost. The second advertising fee may be applied.

The summary screen providing unit may transmit an advertisement summary screen including an access link to the advertisement and a viewing link of the advertisement content to the user, and when the access link is selected on the advertisement summary screen, the advertisement site to the user. If the address is provided, and the viewing link of the advertisement content is selected on the advertisement summary screen, the advertisement content may be provided to the user, and it may be determined whether the user has successfully viewed the advertisement content.

In addition, when the user successfully watches the advertisement content, the summary screen providing unit may change the image or text related to the advertisement into another image or other text indicating completion of viewing on the advertisement summary screen.

In addition, when the user successfully watches the advertisement content, the summary screen providing unit may change the access link of the advertisement to another access link including information indicating completion of viewing on the advertisement summary screen.

In addition, the summary screen providing unit is a condition for determining whether or not the user entered the word displayed during the reproduction of the advertising content of the advertisement, in order to determine whether the user successfully watched the advertisement content A condition for determining whether the user clicks on an image provided after the advertisement content of the advertisement is played a predetermined number of times, and whether the user inputs an answer of a quiz provided by the advertisement content of the advertisement correctly. A condition for determining whether the user inputs an answer to a questionnaire provided in the advertisement content of the advertisement, and the user correctly receives an authentication message transmitted from the advertisement content of the advertisement to the mobile phone number of the user. Determine whether or not input The condition, the user specific elements to be displayed during which advertisement contents of the advertisement is playing may be used at least one condition among the conditions for determining whether or not click hayeotneun properly.

The cost calculator may further calculate at least one of a reserve for the user and a donation for a target to be sponsored by the user based on an advertisement cost calculated differently according to the determination result.

The server system may provide an advertisement list for a plurality of advertisements to another user, and select an advertisement selected by the other user from among the plurality of advertisements and an advertisement arbitrarily selected regardless of the selection of the other user. And a selection unit, wherein the summary screen providing unit includes a first advertisement area displaying summary information of an advertisement selected by the other user and a second advertisement region displaying summary information of an advertisement arbitrarily selected regardless of the selection of the other user. An advertisement summary screen including the generated advertisement may be generated, and the generated advertisement summary screen may be provided to the user.

According to the present invention, users can grasp a lot of information by watching the advertisement content in advance before visiting the advertisement site. In addition, since users decide to visit the advertisement content first, the visit satisfaction may be increased when the advertisement site is visited.

Since the users who first viewed the advertisement content and visited the advertisement site are more likely to be genuine users from the advertiser's point of view, the advertiser can expect a high CPC advertisement.

1 is a view showing a system that can be applied to the advertising operation method according to an embodiment of the present invention.
2 and 3 are examples of an advertisement summary screen that may be provided by the summary screen providing unit illustrated in FIG. 1.
4 is a view for explaining the operation of the summary screen providing unit shown in FIG.
5 is a diagram showing a system to which an advertisement operating method according to another embodiment of the present invention can be applied.
6 is an illustration of an advertisement summary screen that may be provided in the system shown in FIG. 5.
7 and 8 illustrate a method for operating an advertisement according to another embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the following description of the embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. Terminology used herein is a term used to properly express a preferred embodiment of the present invention, which may vary according to a user, an operator's intention, or a custom in the field to which the present invention belongs. Therefore, the definitions of these terms should be based on the contents throughout this specification.

1 is a diagram illustrating a system to which an advertisement operating method according to an embodiment of the present invention is applicable.

Referring to FIG. 1, the server system 100 interworks with a database 110 in which data related to an advertisement is stored. The server system 100 includes a summary screen providing unit 101, a movement determining unit 102, and a cost calculating unit 103.

The database 110 stores data related to advertisements. Here, the data related to the advertisement includes an access link of the advertisement site and the advertisement content. The advertisement content may be implemented as at least one of an advertisement image, a description page, and a slider show.

The summary screen providing unit 101 configures an advertisement summary screen including a user's access link to an advertisement and advertisement contents corresponding to the advertisement. That is, the advertisement summary screen is a screen in which a plurality of advertisements are exposed, and an access link of the advertisement, a viewing link of the advertisement content, a summary description, and the like may be inserted. The advertisement summary screen may be utilized as various web pages such as a main page of a web site, a search result page, a blog, and the like.

2 illustrates an example of an advertisement summary screen that may be configured by the summary screen providing unit. Referring to FIG. 2, the advertisement summary screen 200 exposes a plurality of advertisements, and in one advertisement area 210, an advertisement image 211, a summary description 212, reserve information 213, and advertisement contents. A viewing link 214 of the advertisement site and an access link 215 of the advertisement site are inserted, and in another advertisement area 220, an advertisement image, a summary description, reserve information of another advertisement, a viewing link of the advertisement content, and an access link of the advertisement site Can be inserted.

When the user receives the advertisement summary screen 200 from the server system 100, the user may select a viewing link of the advertisement content inserted in the advertisement summary screen 200 or an access link of the advertisement site. Here, if the user selects the viewing link 214 of the advertisement content, such as 10, the user may move to a web page where the advertisement content of the advertisement is played. On the other hand, if the user selects an access link of the advertisement site, such as 20, the user can move to the advertisement site.

When the user moves from the advertisement summary screen to the advertisement site of the advertisement, the movement determining unit 102 moves to the advertisement site after viewing the advertisement content or without viewing the advertisement content. Judge whether it is.

For this determination, after the summary screen providing unit 101 provides the advertisement summary screen to the user and the viewing link of the advertisement content is selected, the server system 100 checks whether the user has successfully watched the advertisement content. The mobile determination unit 102 may notify the movement determination unit 102 or generate predetermined information that may be accessed by the movement determination unit 102. This operation may be implemented by the summary screen providing unit 101 or by another configuration of the server system 100. When the movement determination unit 102 detects that the user moves to the advertisement site of the advertisement on the advertisement summary screen, the movement determination unit 102 determines whether the previously promised information has been generated or whether the advertisement content has been successfully viewed. The user may determine whether the user moves to the advertisement site after viewing the advertisement content or moves to the advertisement site without viewing the advertisement content.

The cost calculator 103 calculates an advertisement cost of the advertisement differently according to the determination result of the movement determining unit 102. In other words, if it is determined by the movement determining unit 102 that the user has moved to the advertisement site without watching the advertisement content, the cost calculating unit 103 calculates the advertisement cost of the advertisement as the first advertisement cost and calculates the advertisement content. If it is determined that the user moves to the advertisement site after viewing, the advertisement cost of the advertisement may be calculated as a second advertisement cost larger than the first advertisement cost.

In addition, the cost calculation unit 103 may calculate the user's reserve or sponsorship based on the advertising cost calculated differently. Reserves or donations are amounts that are generated from a portion of the advertising costs paid by advertisers. In other words, the advertising cost is the amount that the advertiser pays for the advertisement, the reserve is the amount of the portion paid to the user, and the contribution is the amount the portion of the advertising cost is sponsored to the sponsor. The cost calculator 103 may be implemented by calculating at least one of an advertisement cost, a reserve, and a support fund.

On the other hand, the server system 100 checks whether the user has successfully watched the advertisement content may be performed by the summary screen providing unit 101.

In detail, the summary screen providing unit 101 transmits an advertisement summary screen including an access link to the advertisement and a viewing link of the advertisement content to the user, and when the access link of the advertisement is selected on the advertisement summary screen, the advertisement site to the user. Provide the address of. When the viewing link of the advertisement content is selected on the advertisement summary screen, the summary screen providing unit 101 checks whether the user has successfully viewed the advertisement content while providing the advertisement content to the user.

The summary screen providing unit 101 may check whether the user has successfully viewed the advertisement content using various conditions. Various conditions are used to determine whether the user correctly inputs a word displayed while the advertisement content of the advertisement is being played, and whether the user clicks on an image provided after the advertisement content of the advertisement is played a predetermined number of times. Conditions for determining whether the user correctly entered the answer of the quiz provided by the advertisement content of the advertisement, conditions for determining whether the user entered the answer of the survey provided in the advertisement content of the advertisement, advertisement Conditions for determining whether the user correctly inputs an authentication message transmitted from the advertisement content of the user to the user's mobile phone number, and conditions for determining whether the user clicks on a particular element displayed while the advertisement content of the advertisement is being played properly. And so on.

If it is determined that the user has successfully viewed the advertisement content under such conditions, the summary screen providing unit 101 may display the advertisement image 311 or the reserve information (see FIG. 3) on the advertisement summary screen 300. 313). In particular, the summary screen providing unit 101 may change the image or text related to the advertisement to another image 30 or other text indicating completion of viewing. In addition, the summary screen providing unit 101 may change the reserve to a larger reserve related to the second advertisement cost, such as 40.

Also, in response to the user successfully watching the advertisement content, the summary screen providing unit 101 may change the access link of the advertisement to another access link including information indicating completion of viewing on the advertisement summary screen.

The operation of the summary screen providing unit 101 may be described with reference to FIG. 4.

Referring to FIG. 4, A 10 is a case where a viewing link of advertisement content is selected on an advertisement summary screen, B 20 is a case where an access link of an advertisement site is selected on an advertisement summary screen, and C 50 is an advertisement. This is the case when the user selects the access link of the advertisement site after successfully viewing the advertisement contents on the summary screen.

In response to A 10, the summary screen providing unit 101 provides an advertisement page at which advertisement content is played back to the user, such as 400, and monitors whether the advertisement content has been successfully viewed, as 410. Here, the summary screen providing unit 101 may use at least one of the conditions described above.

In response to B 20, the summary screen providing unit 101 provides the user with an address of an advertisement site (eg, http://aaa.com) as shown in 420. In this case, the cost calculator 103 will apply the advertisement cost of the advertisement as the first advertisement cost.

In response to C 50, the summary screen providing unit 101 provides the user with an address of an advertisement site in the same manner as 420. In addition, the cost calculator 103 may apply the advertisement cost of the advertisement as the second advertisement cost. However, as an example, the summary screen providing unit 101 may provide a user with another address (eg, http://aaa.com/intro.php?ad=ok) of an advertisement site as shown in 430. This other address may be one that contains information (eg, ad = ok) indicative of completion of viewing in advance with the advertising site.

Furthermore, as an embodiment, the summary screen providing unit 101 may determine whether the user has clicked the connection link of the advertisement site several times. In this case, the cost calculator 103 may set the advertising cost of the ad as one of the first advertising cost and the second advertising cost in the case of the first access, but do not set the advertising cost in the case of the redundant access or with a smaller amount. I can establish it.

On the other hand, Figure 5 is a diagram showing a system that can be applied to the advertising management method according to another embodiment of the present invention.

Referring to FIG. 5, the summary screen providing unit 520, the movement determining unit 530, and the cost calculating unit 40 of the server system 500 may include components of the server system 100 of FIG. 1 described above. same. However, the server system 500 further includes an advertisement selecting unit 510.

The advertisement selector 510 provides a list of advertisements for a plurality of advertisements to another user (that is, an advertisement publisher), regardless of the advertisement selected by the other user among the plurality of advertisements and the selection of the other user. Select a randomly selected advertisement.

The selected advertisements may be configured as an advertisement summary screen as shown in FIG. 6 by the summary screen providing unit 520. Referring to FIG. 6, the advertisement summary screen 600 may include a recommended advertisement region 610 and a free advertisement region 620.

That is, the summary screen providing unit 520 displays the recommendation advertisement area 610 which is the first advertisement area displaying the summary information of the advertisement selected by the other user, and the summary information of the advertisement arbitrarily selected regardless of the selection of the other user. An advertisement summary screen including the free advertisement area 620 that is the second advertisement area may be generated. The summary screen providing unit 520 may provide the generated advertisement summary screen to the user.

Accordingly, the user may view summary information of advertisements or randomly selected advertisements recommended by other users on the advertisement summary screen 600, and may view advertisement contents of a desired advertisement or access an advertisement site. In addition, when the user watches the advertisement content and accesses the advertisement site, the user may obtain more reserves than when the user accesses the advertisement site without watching the advertisement content.

In addition, the summary screen providing unit 520 may also provide a function for a user to simultaneously view advertisement contents of a plurality of advertisements. In this case, the summary screen providing unit 520 may include check blocks 630 to 633 and advertisement buttons of advertisements selected by the check blocks 630 to 633 to allow a user to select desired advertisements. 634 may be inserted into the advertisement summary screen 600.

7 is a view for explaining an advertisement management method according to another embodiment of the present invention.

Referring to FIG. 7, in operation 700, the server system provides a user with an advertisement summary screen including an access link to an advertisement and advertisement content corresponding to the advertisement.

In operation 710, the server system determines whether the user moves to the advertisement site of the advertisement on the advertisement summary screen.

In step 710, if the user moves to the advertisement site, the server system determines whether the user moves to the advertisement site after viewing the advertisement content.

If it is determined in step 720 that the user has not moved to the advertisement site after viewing the advertisement content, in step 730, the server system applies the advertisement cost of the advertisement as the first advertisement cost. In addition, the server system may set a user's reserve or support fund in response to the first advertisement cost.

If it is determined in step 720 that the user has moved to the advertisement site after viewing the advertisement content, in step 740, the server system applies the advertisement cost of the advertisement as a second advertisement cost greater than the first advertisement cost. In addition, the server system may set the user's reserve or sponsorship amount to an amount greater than the previously described amount in response to the second advertisement cost.

In an embodiment, the server system may perform the steps illustrated in FIG. 8 in the process of providing the advertisement summary screen.

In operation 701, the server system may transmit an advertisement summary screen including an access link to the advertisement and a viewing link of the advertisement content to the user.

In operation 702, the server system may determine whether an access link of an advertisement is selected on the advertisement summary screen.

If it is determined in operation 702 that the access link is selected, the server system may provide the user with the address of the advertisement site of the advertisement in operation 703.

In operation 704, the server system may determine whether a viewing link of the advertisement content is selected on the advertisement summary screen.

If it is determined in operation 704 that the viewing link of the advertisement content is selected, the server system may provide the advertisement content to the user in operation 705.

In operation 706, the server system may determine whether the user has successfully watched the advertisement content.

If it is determined in step 706 that the user has successfully viewed the advertisement content, the server system determines, in step 707, any value of the advertisement summary screen as a value indicating that the user has successfully viewed the advertisement content. Can be set. In other cases, the server system may be implemented by recording information in the database indicating that the user has successfully viewed the advertising content.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

For example, the server system may generate a user's support or reserve in response to the user successfully watching the advertisement content.

If the generated support or reserve exceeds the threshold, the server system may issue reward information for rewarding the user with money or goods in return. The reward information may be used coupons, gifts, points and promoted grade information that the user can use on / offline,

For example, a coupon may be used by a user online or offline, and may be, for example, an item exchange ticket, cyber money, a gift certificate, or the like. Accordingly, the server system may generate coupon identification information (eg, a number, a barcode, a QR code, etc.) and store the coupon as a user's coupon in a database. The coupons provided in this way can be checked by the content publisher, so that the user can be authenticated by the administrator as soon as the content is published through a bulletin board, e-mail, telephone, visit, record, photo shoot, and the like.

In addition, the gift is an object that the user is provided offline, for example, it may be a music CD, a performance ticket, a book, a spot, cash and the like. The server system may not pay each time a user successfully completes a mission, but may also pay through a lottery. In this case, as an embodiment, the server system may draw a lottery with a certain probability while the user is watching an advertisement or while performing an additional mission, and issue a predetermined gift according to the result of the lottery. The above probability and gift content may be designated by an advertiser or a content publisher. In addition, the form of such a gift may be stored in a database as a form of an authentication key for receiving a gift, delivered directly to a user, or transmitted by telephone, text, or mail.

Meanwhile, the server system may provide information and history related to videos watched by the user, details of advertisements that performed the mission, coupons provided to the user, gifts, and points at the request of the user or the administrator.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

Claims (11)

Providing an advertisement summary screen including a connection link to the advertisement and advertisement contents corresponding to the advertisement;
When the user moves to the advertisement site of the advertisement on the advertisement summary screen, it is determined whether the user moves to the advertisement site after viewing the advertisement content or to the advertisement site without watching the advertisement content. Determining; And
Calculating an advertising cost of the advertisement differently according to the determination result
Advertising operation method of the server system comprising a. The method of claim 1,
Calculating the advertising cost of the advertisement
When the user moves to the advertisement site without watching the advertisement content, the first advertisement cost is applied, and when the user moves to the advertisement site after viewing the advertisement content, the second advertisement cost is larger than the first advertisement cost.
How to run ads on server systems. The method of claim 1,
Providing the user with an advertisement summary screen including an access link to an advertisement and advertisement content corresponding to the advertisement.
Transmitting an advertisement summary screen including an access link to the advertisement and a viewing link of the advertisement content to the user;
Providing an address of the advertisement site to the user when the access link is selected on the advertisement summary screen;
Providing the advertisement contents to the user when a viewing link of the advertisement contents is selected on the advertisement summary screen; And
Determining whether the user has successfully watched the advertisement content
Advertising operation method of the server system comprising a. The method of claim 3,
As a result of determining whether the user has successfully watched the advertisement content, when the user successfully watches the advertisement content, another image indicating completion of viewing an image or text related to the advertisement on the advertisement summary screen or Steps to change to other text
Advertising operation method of the server system further comprising. The method of claim 3,
As a result of determining whether the user has successfully watched the advertisement content, and when the user successfully watches the advertisement content,
Changing the access link of the advertisement to another access link including information indicating completion of viewing on the advertisement summary screen;
Advertising operation method of the server system further comprising. The method of claim 3,
Determining whether the user has watched the advertisement content successfully
A condition for determining whether the user correctly inputs a word displayed while the advertisement content of the advertisement is played, and whether the user clicks an image provided after the advertisement content of the advertisement has been played a predetermined number of times. A condition for determining, a condition for determining whether the user correctly inputs an answer of a quiz provided in the advertisement content of the advertisement, and whether the user inputs an answer for a questionnaire provided in the advertisement content of the advertisement. A condition for determining, a condition for determining whether the user correctly inputs an authentication message transmitted from the advertisement content of the advertisement to the mobile phone number of the user, and a specific element displayed while the advertisement content of the advertisement is played. Clicked correctly Determining whether the user views the advertisement content using at least one of the conditions for determining whether
How to run ads on server systems. The method of claim 1,
Determining at least one of a reserve for the user and a donation for the object to be sponsored by the user based on an advertisement cost calculated differently according to the determination result
Advertising operation method of the server system further comprising. The method of claim 1,
Calculating a reserve corresponding to the differently calculated advertisement cost when the user moves to the advertisement site after watching the advertisement content;
Updating the calculated reserve in the reserve of the user; And
Issuing coupons and gifts for rewards, accumulating reserves, or updating the user's rating information, depending on whether the user's reserve is above a threshold value;
Advertising operation method of the server system further comprising. In the advertisement providing method of the server system,
Providing a first user with a list of advertisements for the plurality of advertisements;
Receiving an advertisement selected from the plurality of advertisements from the first user;
Generating an advertisement summary screen comprising a first advertisement region displaying summary information of the advertisement selected by the first user and a second advertisement region displaying summary information of the arbitrarily selected advertisement, wherein the summary information is an access link of the advertisement. And advertising content;
Providing the advertisement summary screen to a second user;
If the second user moves to the advertisement site of the advertisement selected by the second user on the advertisement summary screen, whether the second user has moved to the advertisement site after viewing the advertisement content of the advertisement selected by the second user. Or determining whether the second user moved to the advertisement site without watching the advertisement content of the advertisement selected by the second user; And
Calculating different advertising costs of the advertisement selected by the second user according to the determination result
Advertising operation method of the server system comprising a. A summary screen providing unit for providing a user with an advertisement summary screen including an access link to an advertisement and advertisement contents corresponding to the advertisement;
When the user moves to the advertisement site of the advertisement on the advertisement summary screen, it is determined whether the user moves to the advertisement site after viewing the advertisement content or to the advertisement site without watching the advertisement content. Determining a site movement determination unit; And
Cost calculation unit for calculating the advertising cost of the advertisement differently according to the determination result
Server system comprising a. The method of claim 10,
The cost calculation unit
When the user moves to the advertisement site without watching the advertisement content, the first advertisement cost is applied, and when the user moves to the advertisement site after viewing the advertisement content, the second advertisement cost is larger than the first advertisement cost.
Server system.
KR1020110097032A 2011-09-26 2011-09-26 Advertisemen operating method for providing advertisemen contents and server system KR20130033142A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200048204A (en) * 2018-10-29 2020-05-08 이도형 Advertisement compensation service method using multi step mission

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200048204A (en) * 2018-10-29 2020-05-08 이도형 Advertisement compensation service method using multi step mission

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