KR20130027831A - System and method for providing advertisement in shadow zone of dmb - Google Patents

System and method for providing advertisement in shadow zone of dmb Download PDF

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Publication number
KR20130027831A
KR20130027831A KR1020110091302A KR20110091302A KR20130027831A KR 20130027831 A KR20130027831 A KR 20130027831A KR 1020110091302 A KR1020110091302 A KR 1020110091302A KR 20110091302 A KR20110091302 A KR 20110091302A KR 20130027831 A KR20130027831 A KR 20130027831A
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dmb
advertisement
video
mobile terminal
signal
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KR1020110091302A
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Korean (ko)
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김재성
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(주)옴니텔
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Multimedia (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention provides a system for providing an advertisement video when switching to the DMB shadow area while watching DMB, comprising: a DMB signal checker; And a video player, wherein the DMB signal checker generates a DMB null signal and transmits it to the video player if it is determined that the DMB signal is not received for more than the idle time, and the video player receives the DMB null signal from the DMB signal checker. The present invention provides a system and method for providing a video advertisement in a DMB shadow area, characterized in that the advertisement video is played on the DMB screen of the mobile terminal.

Description

SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT IN SHADOW ZONE OF DMB}

The present invention relates to a method and a system for providing a video advertisement in a DMB (Digital Multimedia Broadcasting) shadow area. More specifically, when a DMB mobile terminal moves to a DMB shadow area during DMB viewing, the DMB screen moves during a time when the DMB screen does not appear. TECHNICAL FIELD The present invention relates to a method and system for playing an advertisement video on a screen of a terminal.

Recently, the spread of mobile terminals supporting DMB and mobile terminals supporting 3G, WI-FI (wireless fidelity), etc. has been spreading. Terminal users of DMB-enabled mobile terminals watch DMB during commute time, leisure time, and break time, taking advantage of the time spent watching TV programs that they do not normally enjoy.

In detail, the penetration rate of mobile terminals supported by DMB was analyzed by the Korea Institute of Information and Communication Policy (KISDI) through the interview method from May 3 to June 25, 2010. Most of these phones are free terrestrial DMB, accounting for 24.1% of users.

A mobile terminal supporting DMB can watch DMB only in an area where a DMB signal arrives, that is, in a DMB coverage area. DMB viewing area has been expanded nationwide, but there are tunnels, underground or other shaded areas in the city center. Therefore, various techniques have been developed to solve the problem of interruption of DMB broadcasting due to the shadow area of the DMB signal.

For example, 'apparatus and method for receiving seamless image data in a broadcasting system (application number: 10-2008-0055286)', such a technique also required a large amount of internal memory due to the large capacity of the electronic map. In other words, if the map is not updated, there is a problem that 100% of the DMB broadcasting disconnection problem due to the shadow area cannot be solved. In addition, in order to download a broadcast in advance, technical problems that require two-way communication with the broadcasting station, a problem of increasing the cost of the system, and a separate consultation with the broadcasting station, the problem of receiving a long amount of data if the shadow area is wide There was this.

Therefore, due to the practical difficulty of not completely eliminating the problem of DMB broadcast interruption caused by the presence of the shadow area, techniques for sending advertisements during broadcast interruption have been developed.

For example, "Advertising mapping method and apparatus using idle time of a DMB player (application number: 10-2009-0043216)" is the case.

However, if the user of the mobile terminal that has been exposed to the advertisement wants to know more information about the product to be advertised, the above-mentioned technology automatically provides a program containing detailed information of the product to be advertised, a direct phone call, or a program that can be purchased directly. There was a problem that can not be linked to.

In addition, there is a problem in that the advertisement is not continuously updated, and the mobile terminal user has a problem in which the updated advertisement is not touched. There were problems such as poor accessibility.

The method and system for providing a video advertisement in the DMB shadow area according to the present invention have been devised to solve the conventional problems as described above, and have the following problems.

First, a system and method for playing an advertisement video during a time when DMB is not broadcast due to the DMB shadow area is provided.

Second, we will provide a system that can continuously update advertising data.

Third, to provide a system and method for providing an advertisement close to the position of the mobile terminal.

Fourth, if the mobile terminal user is interested in the product targeted for advertisement, the user of the mobile terminal interested in the product targeted for advertisement is executed by executing a predetermined program associated with the product. It is intended to provide a system and method that can be achieved.

The problem of the present invention is not limited to those mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

The video advertisement providing method and system in the DMB shadow area according to the present invention has the following problem solving means for the above-mentioned problem.

A system for providing a video advertisement in a DMB shadow area according to the present invention is a system for providing an advertisement video when switching to a DMB shadow area while watching a DMB, including: a DMB signal checker; And a video player, wherein the DMB signal checker generates a DMB null signal and transmits a DMB null signal to the video player if it is determined that the DMB signal is not received for more than an idle time. When the DMB null signal is received from the DMB signal checker, the mobile terminal plays the advertisement video on the DMB screen of the mobile terminal.

The video advertisement providing system in the DMB shadow area according to the present invention further includes a data communication unit for receiving advertisement data from an advertisement content providing server, wherein the DMB signal check unit transmits a DMB null signal to the data communication unit and receives a DMB null signal. The data communication unit may transmit the advertisement data received from the advertisement content providing server to the video reproduction unit, and the video reproduction unit may reproduce the advertisement video included in the advertisement data received from the data communication unit.

The video advertisement providing system in the DMB shadow area according to the present invention further includes a positioning unit for recognizing the geographical location information of the mobile terminal, the DMB signal check unit also transmits the DMB null signal to the positioning unit, and receives the DMB null signal One positioning unit transmits the current geographical position information of the mobile terminal (hereinafter referred to as 'location information') to the data communication unit, and the data communication unit receiving the position information transmits the reference radius of the region where the mobile terminal is currently located The advertisement data of a product located within a radius) is received from an advertisement content providing server, transmitted to a video player, and the video player plays an advertisement video of a product located within a reference radius.

The system for providing a video advertisement in the DMB shadow area according to the present invention further includes a program linkage unit, wherein the program linkage unit is a target of an advertisement when a predetermined command is input by a mobile terminal user while the video player plays an advertisement video. It may be characterized in that the program linked to the product.

The predetermined command of the video advertisement providing system in the DMB shadow area according to the present invention may include shaking a mobile terminal, touching an advertisement video playing screen, or pressing other input buttons supported by the mobile terminal.

In the DMB shadow area according to the present invention, a program for providing a product of a video advertisement providing system in a shaded area, a dialing program, a web browser in which a website for providing detailed information of the advertised product is posted, and an advertised product can be purchased. It may be characterized in that it comprises an application that allows the information such as a mobile program or an advertised product and the immediate purchase to the online market.

In accordance with another aspect of the present invention, there is provided a method of providing a video advertisement in a DMB shadowed area, the method comprising: providing a video advertisement when switching to a DMB shadowed area while checking a DMB signal; And if the DMB signal is not received for more than the idle time, characterized in that it comprises the step of playing the advertising video on the screen of the mobile terminal.

The video advertisement providing method in the DMB shadow area according to the present invention further includes the step of receiving the advertisement data from the advertisement content providing server, if the DMB signal is not received for more than the idle time in the mobile terminal the advertisement data from the advertisement content providing server Receiving and playing the advertisement video included in the received advertisement data.

The video advertisement providing method in the DMB shadow area according to the present invention further includes the step of recognizing the geographic location information of the mobile terminal, if the DMB signal is not received for more than the idle time to the mobile terminal recognizes the geographic location information of the mobile terminal; The advertisement data of the product located within the reference radius (hereinafter referred to as the "reference radius") of the region where the mobile terminal is currently located from the advertisement content providing server, and the advertisement included in the advertisement data of the product located within the reference radius on the screen of the mobile terminal. The video may be played.

According to the present invention, there is provided a method of providing a video advertisement in a DMB shadow area, when there is an input of a predetermined command by a mobile terminal user while an advertisement video is being played, interlocking a program associated with a product targeted for an advertisement. It may be characterized in that it further comprises.

The predetermined command of the video advertisement providing method in the DMB shadow area according to the present invention may include shaking a mobile terminal, touching an advertisement video playing screen, or pressing other input buttons supported by the mobile terminal.

The program of the method of providing a video advertisement in the DMB shadow area according to the present invention includes a telephone program to a company providing an advertised product, a web browser on which a web site is provided which provides detailed information of the advertised product, and an advertisement product. It may be characterized in that it comprises an application that can be moved to the online market, such as information or immediate purchase of the program or the advertised product.

The video advertisement providing method and system in the DMB shadow area according to the present invention having the above configuration has the following effects.

First, by playing the advertisement video during the DMB broadcast time due to the DMB shadow area, DMB viewers can use the free time to watch the advertisement video.

Second, it has the effect of providing a variety of new advertising through the constantly updated advertising data.

Third, by providing the advertisement within the standard radius based on the area of the mobile terminal preferentially, it has the effect of increasing the accessibility to the product targeted for the advertisement.

Fourth, if the mobile terminal user is interested in the product targeted for advertisement, the user of the mobile terminal interested in the product targeted for advertisement is executed by executing a predetermined program associated with the product. It has the effect of planning.

The effects of the present invention are not limited to those mentioned above, and other effects that are not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a screen of a mobile terminal for playing an advertisement video in a DMB shaded area by the system and method for providing a video advertisement in the DMB shaded area according to the present invention.
2 is a network diagram illustrating a network configuration of a mobile terminal according to a first embodiment of the present invention.
3 shows a reference radius, a map showing an object of an advertisement located within the reference radius (FIG. 3 (a)) and an advertisement video for the advertisement object 16 within the reference radius according to the second embodiment of the present invention. It is a mobile terminal screen (Fig. 3 (b)).
4 is a front view of a mobile terminal running a web browser in which detailed information of a product targeted for advertisement is posted according to a third embodiment of the present invention.

As used herein, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It is to be understood that the present invention means that there is a part or a combination thereof, and does not exclude the presence or addition possibility of one or more other features or numbers, step operation components, parts or combinations thereof.

Hereinafter, a method and a system for providing a video advertisement in a DMB shadow area according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a screen of a mobile terminal in which an advertisement video is played in a DMB shadow area by a system and method for providing a video advertisement in a DMB shadow area according to the present invention. 2 is a network diagram illustrating a network configuration of a mobile terminal according to a first embodiment of the present invention. 3 is a mobile terminal screen showing a map (FIG. 3 (a)) showing an advertisement target located within a reference radius and a reference radius according to a second embodiment of the present invention, and playback of an advertisement video for an advertisement target within the reference radius. (FIG. 3B). 4 is a front view of a mobile terminal running a web browser in which detailed information of a product targeted for advertisement is posted according to a third embodiment of the present invention.

The video advertisement providing system in the DMB shadow area according to the present invention includes a DMB signal check unit 100 and a video player 200.

Here, the "mobile terminal 10" refers to a mobile terminal capable of installing an application desired by the user as an intelligent terminal that supports DMB and adds computer support functions such as Internet communication and information retrieval to a mobile phone. Samsung Electronics' Galaxy S, Optimus of LG Electronics and Desire of HTC are typical, and the next generation mobile communication method that will be developed will include all mobile communication terminals capable of installing the Internet, information retrieval and application and execution.

In addition, these mobile terminals 10 are basically a motion recognition system (meaning various sensors such as geomagnetic sensors, acceleration sensors, and a composite sensor in which functions such as altimeter and gyro are included in a single chip), and a touch screen (displayed on the screen). When a person's hand or an object touches a character or a specific location, the screen can receive the input data directly on the screen so that the location can be identified and processed by the stored software. Or any other input button.

The DMB signal check unit 100 checks whether the DMB signal is being received by the mobile terminal 10. When the DMB signal is continuously received by the mobile terminal 10 without interruption, the DMB signal check unit 100 does not generate a separate signal. On the other hand, when the mobile terminal 10 does not receive a DMB signal longer than an idle time due to the mobile terminal 10 entering the DMB shadow area, the DMB signal check unit 100 is a DMB null. ) Generates a signal, and transmits it to the video player 200.

Idle time can be arbitrarily determined by the person who implements the present invention, but in the present invention, 5 seconds (sec) is set as the desired idle time. Therefore, when the mobile terminal 10 does not receive the DMB signal for 5 seconds or more due to the mobile terminal 10 entering the DMB shadow area, the DMB signal check unit 100 generates a DMB null signal. Then, it is transmitted to the video player 200. As shown in FIG. 1, when the mobile terminal 10 does not receive the DMB signal in the shaded area, the video player 200 plays the advertisement video 12.

In addition, when the DMB signal check unit 100 checks that the DMB signal is received by the mobile terminal 10 after transmitting the DMB null signal to the video player 200, the DMB signal checker 100 sends the DMB ON signal to the video player 200. Video transmission unit 200 receives the DMB on signal from the DMB signal check unit 100, and the mobile terminal 10 automatically resumes DMB broadcasting.

The video player 200 may also appropriately adjust the size of the advertisement video played on the screen 11 of the mobile terminal in order to reduce the CPU load of the mobile terminal 10 and receive less internal memory. The size of the advertisement video to be played is preferably maintained at 40-50% of the size of the DMB screen. When the size of the advertising video exceeds 50% of the DMB screen, the CPU load of the mobile terminal 10 increases and the internal memory allocation increases, which is undesirable. not. As shown in FIG. 1, the video playback screen having a size of about 50% of the DMB screen is a desirable size to reduce the burden of the CPU and memory of the mobile terminal 10 and also to view the advertisement effect.

The video advertisement providing system in the DMB shadow area according to the present invention may further include a data communication unit 300 capable of receiving advertisement data from the advertisement content providing server 30 (see FIG. 2).

The DMB signal check unit 100 transmits the DMB null signal to the data communication unit 300 as well as the video player 200.

When the mobile terminal 10 is capable of data communication such as 3G, 4G, or WI-FI, the data communication unit 300 that receives the DMB null signal of the DMB signal check unit 100 from the advertisement content providing server 30. Receive advertising data. Thereafter, the data communication unit 300 transmits the received advertisement data to the video player 200, and the video player 200 plays the advertisement video included in the received advertisement data.

On the other hand, when the mobile terminal 10 is in a situation in which data communication such as 3G, 4G, or WI-FI is not possible, the video player 200 plays the advertisement video stored in the internal memory of the mobile terminal 10. The advertisement video in the internal memory of the mobile terminal 10 may be an advertisement video provided in a bundle in the internal memory when the mobile terminal 10 is manufactured, or previously included in the advertisement data received by the data communication unit 300. It may be an advertising video.

The video advertisement providing system in the DMB shadow area according to the present invention may further include a positioning unit 400 for recognizing geographical position information of the mobile terminal 10.

The DMB signal check unit 100 transmits the DMB null signal to the position determining unit 400 as well as the video reproducing unit 200 and the data communication unit 300.

The positioning unit 400 that receives the DMB null signal from the DMB signal check unit 100 recognizes the current geographical position information (hereinafter, referred to as “location information”) by the mobile terminal 10, and the data communication unit 300. To be sent). The data communication unit 300 receiving the location information from the data communication unit 300, the advertisement content providing server for the advertisement data of the goods located within the reference radius (hereinafter referred to as 'reference radius') of the area where the mobile terminal 10 is currently located Received from the 30, and transmits it to the video playback unit 200. Thereafter, the video player 200 plays the advertisement video included in the advertisement data of the product located within the reference radius.

Here, the 'reference radius' means a radius on a two-dimensional planar map whose origin is the point where the mobile terminal 10 is located. The reference radius is that the implementer of the present invention can set the regional range of the product or service provider that is the target of the advertisement to find around the point where it is located, usually 1 ~ 10km, in the present invention so that the implementer can arbitrarily set However, the default value (default value) was set in advance to 3km.

As shown in FIG. 3, the positioning unit 400 recognizes the current position 10 of the mobile terminal 10, sets a reference radius based on the position information (for example, 3 km), and sets a reference radius. The data communication unit 300 receives the advertisement data for the advertisement target 16 in the volume 17 from the advertisement content providing server 30 and transmits the advertisement data to the video player 200.

The video advertisement providing system in the DMB shadow area according to the present invention may further include a program linking unit 500.

The program interlocking unit 500 interlocks a program associated with a product targeted for advertisement when there is an input of a predetermined command by the user of the mobile terminal 10 while the video player 200 is playing the advertising video. Let's do it.

Here, the 'predetermined command' is supported by the mobile terminal 10 itself, such as touching the screen 11 of the mobile terminal on which the advertisement is displayed, shaking the mobile terminal 10, or speaking the advertising phrase by voice when supporting the voice recognition. It is a concept that includes a variety of input means, and it will be seen that can be arbitrarily determined which method to adopt as a command input.

A program associated with a product means that a mobile terminal user who is in contact with an advertising video is interested in a product (including a service and is the same below) displayed in the advertisement. For more information about or to buy directly, call the product provider, a web browser with a website that provides detailed information about the advertised product, or go to an online market where you can buy the advertised product. It includes all programs that can be used as a means for promoting sales of the advertised product, such as other applications that can determine the information and purchase of the advertised product. FIG. 4 is an example of a program associated with an advertisement, and is a screen 11 of a mobile terminal on which a web browser on which a web site on which an advertisement target (in FIG. 4, 'Coffee Bean' is provided) is provided. .

Hereinafter, a method of providing a video advertisement in the DMB shadow area will be described in detail.

A video advertisement providing method in a DMB shadow area according to the present invention is a method of providing a video advertisement when switching to the DMB shadow area while watching DMB, the method comprising: checking whether a mobile terminal 10 receives a DMB signal; And playing the advertisement video on the screen of the mobile terminal when the DMB signal is not received for more than the idle time.

The idle time can be arbitrarily determined by the person implementing the present invention, but in the present invention, 5 seconds (sec) is set as the desired idle time. Therefore, when the mobile terminal 10 does not receive the DMB signal for 5 seconds or more due to the mobile terminal 10 entering the DMB shadow area, the advertisement video is played. As in the preferred embodiment of the present invention shown in Figure 1, when the mobile terminal 10 does not receive the DMB signal in the shadowed area to play the advertisement video (12).

On the other hand, in the method of providing a video advertisement in the DMB shadow area according to the present invention, if the DMB signal is checked to be received by the mobile terminal 10 while the advertisement video is being played, the mobile terminal 10 stops playing the video afterwards. Will automatically resume DMB broadcasting.

The video advertisement providing method in the DMB shadow area according to the present invention may further include receiving advertisement data from an advertisement content providing server.

If the DMB signal is not received by the mobile terminal 10 for more than the idle time (for example, 5 seconds), when the mobile terminal 10 is capable of data communication such as 3G, 4G, or WI-FI, the mobile terminal 10 Receives the advertisement data from the advertisement content providing server 30, it may be characterized in that to play the advertisement video included in the received advertisement data.

On the other hand, when the mobile terminal 10 is in a situation in which data communication such as 3G, 4G, or WI-FI is not possible, the video player 200 plays the advertisement video stored in the internal memory of the mobile terminal 10. The advertising video in the internal memory of the mobile terminal 10 may be an advertising video bundled in the internal memory when the mobile terminal 10 is manufactured, or may be an advertising video included in the advertising data previously received by the data communication unit 300. It may be.

The video advertisement providing method in the DMB shadow area according to the present invention further includes the step of recognizing the geographical location information of the mobile terminal, if the DMB signal is not received for more than the idle time, the mobile terminal recognizes the geographical location information of the mobile terminal The mobile terminal receives advertisement data of a product located within a reference radius of the region where the mobile terminal is currently located (hereinafter referred to as a 'reference radius') from the advertisement content providing server, and receives the advertisement data of the product located within the reference radius on the screen of the mobile terminal. It may be characterized by playing the included advertising video.

Here, the 'reference radius' means a radius on a two-dimensional planar map whose origin is the point where the mobile terminal 10 is located. The reference radius is that the implementer of the present invention can set the regional range of the product provider that is the target of the advertisement to find the center around the location, it is usually 1 ~ 10km, in the present invention to be determined arbitrarily, The default value (3 km) was preset.

In the method of providing a video advertisement in a DMB shadow area according to the present invention, if a predetermined command is input by a user of a mobile terminal while an advertisement video is being played, interfacing a program associated with a product targeted for an advertisement It may further include.

Here, the 'predetermined command' is supported by the mobile terminal 10 itself, such as touching the screen 11 of the mobile terminal on which the advertisement is displayed, shaking the mobile terminal 10, or speaking the advertising phrase by voice when supporting the voice recognition. It is a concept that includes a variety of input means, and it will be seen that can be arbitrarily determined which method to adopt as a command input.

A program associated with a product means that a mobile terminal user who is in contact with an advertising video is interested in a product (including a service and is the same below) displayed in the advertisement. For more information about or to buy directly, call the product provider, a web browser with a website that provides detailed information about the advertised product, or go to an online market where you can buy the advertised product. It includes all programs that can be used as a means for promoting sales of the advertised product, such as other applications that can determine the information and purchase of the advertised product. FIG. 4 is an example of a program associated with an advertisement, and is a screen 11 of a mobile terminal on which a web browser on which a web site on which an advertisement target (in FIG. 4, 'Coffee Bean' is provided) is provided. .

The method and system for providing a video advertisement in the DMB shadow area according to the present invention may be variously modified and have various embodiments. Specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all changes, equivalents, and substitutes included in the technical spirit and scope of the present invention.

The scope of the present invention is determined by the matters set forth in the claims, and the parentheses used in the claims are not for the purpose of selective limitation, but rather for the sake of clarity. Should be.

10: mobile terminal
11: mobile terminal screen
12: Advertising video
14: The website screen where the information of the product targeted for advertisement is posted
16: Target audience within the radius
17: reference radius
20: DMB broadcasting transmission system
30: Ad content providing server

Claims (12)

As a system that provides advertisement video when switching to DMB shadow area while watching DMB,
A DMB signal check unit; And
Include a video player,
The DMB signal check unit,
If it is determined that the DMB signal is not received for more than an idle time, a DMB null signal is generated and the DMB null signal is transmitted to the video player.
Wherein the moving picture playback unit comprises:
And receiving the DMB null signal from the DMB signal checker to play the advertisement video on the DMB screen of the mobile terminal.
The method of claim 1,
The system comprises:
Further comprising a data communication unit for receiving the advertisement data from the advertisement content providing server,
The DMB signal check unit transmits the DMB null signal to the data communication unit,
The data communication unit receiving the DMB null signal transmits the advertisement data received from the advertisement content providing server to the video player,
And the video player plays back an advertisement video included in the advertisement data received from the data communication unit.
The method of claim 2,
The system comprises:
Further comprising a location determiner for recognizing geographic location information of the mobile terminal,
The DMB signal check unit transmits the DMB null signal to the positioning unit,
The location determiner receiving the DMB null signal transmits current geographic location information (hereinafter referred to as 'location information') of the mobile terminal to the data communication unit.
The data communication unit receiving the location information provides the advertisement content of advertisement data of a product (including a service, which is the same below) located within a reference radius (hereinafter referred to as a 'reference radius') of an area where the mobile terminal is currently located. Received from the server, sent to the video player,
The video playback unit is a video advertisement providing system in the DMB shaded region, characterized in that for playing the advertisement video of the goods located within the reference radius.
4. The method according to any one of claims 1 to 3,
The system comprises:
Further includes a program linkage,
The program linkage unit,
When there is an input of a predetermined command by the user of the mobile terminal while the video player is playing the advertisement video, the video in the DMB shadow area, wherein the program associated with the product targeted for the advertisement is linked. Ad serving system.
5. The method of claim 4,
The predetermined command is
And shaking the mobile terminal, touching the advertisement video playing screen, or pressing other input buttons supported by the mobile terminal.
5. The method of claim 4,
The program includes:
A program to make a call to a business that offers an advertised product, a web browser with a website that provides detailed information about the advertised product, a jump to an online market where you can buy the advertised product, or information about the advertised product Video advertisement providing system in the DMB shadow area, characterized in that it comprises an application capable of such.
This is a method of providing video ads when switching to DMB shadow area while watching DMB.
Checking whether a DMB signal is being received at the mobile terminal; And
And if the DMB signal is not received for more than the idle time, playing the advertisement video on the screen of the mobile terminal.
The method of claim 7, wherein
The method comprises:
Receiving the advertising data from the advertising content providing server,
If the DMB signal is not received for more than the idle time in the mobile terminal, the advertisement data is received from the advertisement content providing server and the advertisement video included in the received advertisement data is played. How to serve ads.
9. The method of claim 8,
The method comprises:
Recognizing geographic location information of the mobile terminal,
If the DMB signal is not received in the mobile terminal for more than the idle time, it recognizes the geographical location information of the mobile terminal and locates a product located within a reference radius (hereinafter referred to as a 'reference radius') of the region where the mobile terminal is currently located. Receiving advertisement data from the advertisement content providing server, and playing the advertisement video included in the advertisement data of a product (including a service, which is the same below) located within the reference radius on the screen of the mobile terminal. How to serve video ads locally.
10. The method according to any one of claims 7 to 9,
The method comprises:
In the DMB shadow area, further comprising the step of interlocking a program associated with the product targeted for the advertisement, if the predetermined command is input by the mobile terminal user while the advertisement video is being played. How to provide video ads for.
The method of claim 10,
The predetermined command is
Shaking the mobile terminal, touching the advertisement video playing screen, or pressing other input buttons supported by the mobile terminal.
The method of claim 10,
The program includes:
A program to make a call to a business that offers an advertised product, a web browser with a website that provides detailed information about the advertised product, a jump to an online market where you can buy the advertised product, or information about the advertised product Video advertisement providing method in the DMB shadow area, characterized in that it comprises an application capable of such.
KR1020110091302A 2011-09-08 2011-09-08 System and method for providing advertisement in shadow zone of dmb KR20130027831A (en)

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