KR20120052212A - Social commerce affiliate merchant's how to determine when discount the sale of goods(including system) - Google Patents

Abstract

PURPOSE: A sales point determination method for discount coupons and system thereof are provided to determine product exposure point in a social commerce site by determining sales points according to the intention of sales. CONSTITUTION: A discount coupon issuing server(230) connects to a social commerce relay server(220) by displaying affiliated identification through a user terminal(110). The discount coupon issuing server issues discount coupons to a discount coupon purchase requester. A product exposure control server controls exposure states of the product in the social commerce relay server. A user terminal(330) of unspecific customers applies discount coupons for the product.

Description

Social Commerce affiliate merchant's how to determine when discount the sale of goods (including System)}

The present invention relates to a method and a system for determining a point of sale for a discount coupon of a mutually committed affiliated merchant by a social commerce, and more particularly, by providing a guide for the committed product at the affiliated store. When a specific user applies for a discount coupon of the contract product through, a method and system for exposing the product on the social commerce site to sell the discount coupon of the product to an unspecified customer accessing the social commerce site.

Social commerce is a form of e-commerce that uses social network services (SNS), and is a representative type of online purchase through social commerce. Method and system of selling goods and services in the form of purchase)

The recent rapid growth of the social commerce market is due to the spread of smart phones, which enable social commerce to be used anytime and anywhere. Moreover, the mobile computing environment has spread so that consumers are based on the location of their region. As a result of the development of information and communication technology that can search for half-price discount products of social commerce companies and purchase discounted products, social commerce companies are not limited to local food business, This is also because the company is expanding its range of trading products.

Social commerce using social network services has been established as a new distribution method using e-commerce within two years of being in the Korean market, and the popularization of social commerce has been applied to the way of purchasing consumer goods and selling of product producers. It caused a significant change

First, the scope of products sold online has been expanded from tangible products to intangible various service products.

Secondly, consumers' e-commerce shopping purchases use products that were not available due to the price burden.

Third, shopping time is also a form of joint purchase with a limited period, so the time for purchasing decision is shortened.

In general, various intangible service products (meal, travel, vehicle maintenance, etc.) of the social commerce site are determined in advance through a mutual contract with affiliated merchants to determine the discount rate, product sales period, quantity of discount products sold, and so on. It is registered as a transactional product in the site, and the sale of the discounted product is started by mutual agreement between affiliated merchants and social commerce operators.

Affiliates of social commerce affiliates want to get the effect of promoting the merchants to social commerce members through collective sales and discount products for joint purchasers through the entry of affiliated products with social commerce operators.

However, the existing method does not support the initiation process of the selling point by the autonomous decision by the affiliated merchants when they are sold in the social commerce site (the point where the product is exposed to unspecified customers of the social commerce site after registering the product).

It is a pity that the affiliated merchants miss the appropriate point of time when the promotional effect is necessary. In particular, the point of time for resale after the exposure period of the affiliated product has expired is not a function that is handled by autonomous judgment.

In other words, it is inconvenient for small affiliate affiliates (small service providers such as restaurants) to negotiate offline sales and resale points with social commerce operators for the sale or resale of affiliate products.

In addition, the existing method of determining the timing for resale of affiliated products requires that the affiliated affiliates have an offline consultation with the show commerce operator or apply for resale through a computer terminal. The hassle of causing inconvenience to affiliates that want to promote in real time.

KR 1010820690000 A KR 1010923080000 A

  1020120033560

Accordingly, the present invention is to solve the problems described above to determine the point of sale of the discount coupon for the weak product by the autonomous decision in the affiliate affiliates of social commerce, and at the same time expose the product to the unspecified multiple in the show commerce site Its purpose is to provide a method and system.

In order to achieve the above object, the present invention comprises the steps of signing a basic partnership agreement (discount products, discount coupon issuance amount, affiliate commission, discount coupon period, etc.) with a social commerce company and affiliated merchants;

Providing an affiliate guide letter distributed to the social commerce company to the affiliate store; Applying for an affiliate discount coupon by a specific consumer through the provided affiliate guide; At the same time the buyer downloads the affiliate discount coupon and exposes the affiliate product on the social commerce site; Voluntarily determining the point of sale of the recurring discount coupon for the affiliate product in the affiliated merchant of social commerce, comprising providing the exposed affiliate discount coupon to a plurality of customers in the social commerce to purchase the discount coupon. It provides a method and system.

According to the present invention, unlike the constraint that the affiliate affiliate of social commerce does not determine the point of sale for the mutually discounted contract products in the past, it is determined by autonomous decision that it is necessary to activate the sale of the product. There is an advantage that can determine when the product is exposed on the commerce site.

In addition, affiliated merchants can communicate their intention to expose discounted products to contracted products in the social commerce site by simply providing the information on affiliated merchants instead of using the information processing terminal connected to the Shoal commerce relay server at the time of deciding the discount sale. have.

 In particular, it is easy to recognize whether affiliated affiliates are affiliated with the affiliated merchants in the existing online commerce method, and to easily purchase discount coupons for affiliate contract products. Therefore, there is an advantage that can be widely used as a marketing method for activating regional e-commerce.

1 is a block diagram illustrating a system for implementing a method for determining a point of sale for a discount coupon of a contract product of an affiliate merchant of social commerce according to the present invention.
2 is a flowchart illustrating a method of determining a point of sale for a discount coupon of a contract product by an affiliate affiliate of social commerce according to the present invention.
Figure 3 is a guide of various examples shown to allow affiliated affiliates according to the present invention to sell discount coupons of show commerce and commitment products.

Hereinafter, preferred embodiments of a method and system for determining a point of sale for a discount coupon of a contract product of an affiliate merchant of social commerce according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a system for implementing a method for determining a point of sale for a discount coupon of a contract product of an affiliate merchant of social commerce according to the present invention.

Referring to Figure 1, affiliated identification display (100) indicating that the partnership with the social commerce, access to the social commerce relay server 220 through the user terminal 110 through the partnership identification display, discount coupon purchase requester discount Discount coupon issuing server 230 for issuing a coupon, immediately upon issuing a discount coupon, a product exposure control server 210 that controls the product to be exposed to unspecified customers in the social commerce relay server 220, for the product that the exposure is started It consists of a user terminal 330 of the unspecified customer applying for a discount coupon, the interest product registration information statistics server 240 for collecting discount coupon issuance and interest product registration information.

2 is a flowchart illustrating a method of determining a point of sale for a discount coupon of a contract product by an affiliate affiliate of social commerce according to the present invention.

In the method of determining the point of sale for a discount coupon of a contracted product by the affiliate affiliate of social commerce, first, when the affiliate affiliate wants to expose the product to promote the product on the social commerce site, A decision is made (S100), and at this time, the partnership identification indicating the customer to the social commerce and the affiliated affiliate is displayed (see FIG. 3). The display uses a tag containing access information so that the merchant field user's terminal can access the social commerce site.

Recognizing that the user who visited the affiliated merchant is an affiliated merchant and connected to the affiliated social commerce relay server 220 to purchase a discount coupon for the affiliated product through the user terminal 100, and applies for a discount coupon (S120). The social commerce relay server 220 receiving the discount coupon application information S130 checks whether the merchant and the issuance condition (S140), and issues a discount coupon when the issuance condition is satisfied (S150).

Receive a discount coupon to the user terminal 110 of the field user (S160), and at the same time the product sales control server 210 of the social commerce converts the product into a state that can issue a discount coupon (S190).

At this time, the discount coupon issuable information is transmitted to the social commerce members who have already registered the product as the interested product.

The user who has received the discount coupon issuable information (S210) applies for a discount coupon at the social commerce site (S220), and the social commerce discount coupon issuing server 230 issues a discount coupon to the corresponding buyer (S210).

Merchant shop buyers receive the discount coupon (S170) after using the discount coupon at the merchant and receives the promised goods and services. (S180)

In addition, the buyer who received the discount coupon through the social commerce site (S230) also submits the discount coupon to the corresponding merchant in a similar manner (S240), and receives the promised goods and services.

On the other hand, affiliated merchants can check the buyer's interest in the products that can not issue discount coupons, not the sale time of the contract discount products, which can be accessed by members of the social commerce as a product of interest discount coupons (S260) ), Through the interested products registration information statistics server 240 of the social commerce, the corresponding information can be viewed at all times at affiliated merchants. (S300).

In addition, when the affiliated merchant sets the number of interest product registration in advance, the interested product registration information statistics server 240 checks whether the corresponding number is reached (S280), and when the specific number of contracts agreed with the affiliated merchant in advance reaches the affiliated merchant. Notify whether to reach (S290).

100: partnership identification
110: merchant site user terminal
210: product sales control server
220: social commerce relay server
230: discount coupon issuing server
240: product registration information statistics server
330: user terminal

Claims (6)

In the method of determining when the affiliate affiliate of social commerce sells a discount coupon for the contracted product,
Signing a basic partnership agreement (discount target product, discount coupon issuance amount, discount coupon price, affiliate fee, discount coupon period, discount coupon issuance time) with a social commerce company in an affiliated merchant;
Providing an affiliate guide letter distributed to the social commerce company to the affiliate store;
Purchasing the affiliate discount coupon to the social commerce discount coupon issuing server to the terminal of the specific buyer through the provided affiliate guide;
Simultaneously downloading the affiliate discount coupon by the buyer and exposing the affiliate product in the social commerce site by the product commerce service of the social commerce;
A method for issuing a discount coupon server when a connection customer of a social commerce site wants to purchase the exposed affiliate discount coupon. The method of claim 1,

The Basic Affiliate Agreement with Social Commerce and Affiliate Merchant specifies the conditions for resale when affiliate affiliate resells Affiliate Commitment goods in Social Commerce and is subject to the terms by the social commerce product exposure control server and discount coupon issuing server. A method of affiliate agreement that issues a discount coupon to a buyer. The method of claim 1,

This is an identification guide method that informs customers of affiliate affiliates of social commerce when signing an agreement between affiliate partners and social commerce.
(A) the form in which affiliate information is displayed on the packaging of the partnership agreement product; or
(B) Affiliation information is displayed on the signboard containing the price indication information of the affiliated merchant or
(C) A poster form displaying affiliate information at the customer entrance of the affiliated merchant.
The method of claim 1,

If the buyer is registered as a product of interest by exposing the products of the affiliated merchants not at the time of issuing a discount coupon to the social commerce site, the social commerce discount coupon issuance statistics server collects information on the number of registered interest items.
The method of claim 4, wherein

Social commerce discount coupon issuance statistics server collects the number of buyers interested product registration, and delivers the registration information to the affiliated merchant.
The method of claim 4, wherein

Using the information collected by the discount coupon issuance statistics server, how to sort the products of affiliated merchants in the order of interest registration information on the social commerce site.

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