KR101656801B1 - Method, system and recording medium for transaction processing with product as intermediary - Google Patents

Method, system and recording medium for transaction processing with product as intermediary Download PDF

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Publication number
KR101656801B1
KR101656801B1 KR1020150082078A KR20150082078A KR101656801B1 KR 101656801 B1 KR101656801 B1 KR 101656801B1 KR 1020150082078 A KR1020150082078 A KR 1020150082078A KR 20150082078 A KR20150082078 A KR 20150082078A KR 101656801 B1 KR101656801 B1 KR 101656801B1
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South Korea
Prior art keywords
product
seller
user
transaction processing
page
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KR1020150082078A
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Korean (ko)
Inventor
안가영
이윤숙
이향철
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네이버 주식회사
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations

Abstract

A transaction processing method, system, and recording medium using a product as a medium are disclosed. The transaction processing method includes the steps of: providing a seller page for setting a recommendation content as a news or an option issued by the seller for a merchandise associated with a seller with respect to a seller terminal; Receiving a selection signal for at least one of the goods associated with the seller and the product related information associated with the seller through the seller page; Setting the recommendation content by setting the at least one commodity as an intermediate commodity for delivering a news or an option issued by the seller in response to the selection signal and matching the commodity related information with the intermediate commodity; Receiving a user reaction signal for the intermediate product from a user terminal through a service page in which a product associated with the seller is exposed; And providing the product-related information matched to the intermediate product as recommended content for the product to the user terminal in response to a user response signal for the intermediate product.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a transaction processing method, a system, and a recording medium,

Embodiments of the invention relate to transaction processing techniques.

In addition to popularization of the Internet, distribution and sale of goods and services using Internet shopping malls are being actively performed. Recently, as the opportunities for mobile business using smart phones are expanding, the mobile shopping market is also rapidly increasing.

Accordingly, as the number of Internet shopping malls increases exponentially, each Internet shopping mall adopts a method of operating an Internet shopping mall in a mall in mall manner in order to increase the accessibility of users. Such a mall-mall method may mean a method by which a user can access each Internet shopping mall through a predetermined brokerage shopping mall.

For example, Korean Patent Registration No. 10-0460008 (dated November 25, 2004) discloses a database systematically including information on a merchandise registrant, a merchandise registered by the merchandise registrant, and sellers who intend to sell the registered merchandise And an online shopping search service providing method and system for performing a series of processes related to an online shopping search service using the database.

And a transaction processing method and system and a recording medium of a platform that can support a marketing activity of a seller using a user's interested product as an intermediary.

And provides a transaction processing method, system, and recording medium of a platform on which a seller can directly issue news or options related to a product based on a product.

A transaction processing method and system and a recording medium that can recommend news or options generated by a seller irrespective of the relationship between a user and a seller or a user class.

A transaction processing method and system and a recording medium capable of delivering news or options issued by a seller to a product of interest of a user in a feed form.

A computer-implemented transaction processing method comprising the steps of: providing a seller page for setting a recommended content as a news or an option to be issued by a seller for a merchandise associated with a seller with respect to a seller terminal; Receiving a selection signal for at least one of the goods associated with the seller and the product related information associated with the seller through the seller page; Setting the recommendation content by setting the at least one commodity as an intermediate commodity for delivering a news or an option issued by the seller in response to the selection signal and matching the commodity related information with the intermediate commodity; Receiving a user reaction signal for the intermediate product from a user terminal through a service page in which a product associated with the seller is exposed; And providing the product-related information matched to the intermediate product as recommended content for the product in response to a user response signal for the intermediate product to the user terminal.

Providing a seller page for setting a recommended content as a news or an option to be issued by the seller for a merchandise associated with the seller with respect to the seller terminal and providing at least one product among the merchandise associated with the seller via the seller page When the selection signal for the merchandise related information associated with the seller is received, setting the at least one merchandise as an intermediate merchandise for delivering the news or option issued by the seller, and matching the merchandise related information to the intermediate merchandise A setting unit for setting contents; And a recommendation unit for recommending the goods-related information matched with the mediocre as the recommended content for the mediocre when the user reaction signal for the mediocre is received from the user terminal through the service page in which the commodity associated with the seller is exposed To provide a transaction processing system.

According to the embodiment of the present invention, a new marketing model can be implemented and a service competitiveness can be ensured by providing a platform that can support a marketing activity of a seller using a user's interested product as a medium.

According to the embodiment of the present invention, it is possible to provide an aggressive marketing environment by providing a platform by which sellers can directly issue news or options related to a product based on a product, thereby improving the convenience of the seller in issuing information have.

According to the embodiment of the present invention, it is possible to provide a communication environment based on a product between a seller and a user by transmitting a news or an option, etc., It is possible to maximize the user's convenience as well as the marketing effect.

According to the embodiment of the present invention, it is possible to recommend news or options generated by the seller irrespective of the relationship between the user and the seller or the user's rating.

According to the embodiment of the present invention, by referring to relevant information such as a related product, a special exhibition, a coupon, etc. directly issued by a seller using a product in which a user has reacted, the user can clearly understand the user's interest, Clear targeting is possible.

1 is a diagram for explaining an example of a product-related information recommendation environment in an embodiment of the present invention.
2 is a block diagram for explaining an internal configuration of a transaction processing system for recommending goods-related information according to an embodiment of the present invention.
3 is a flowchart illustrating a transaction processing method for recommending goods-related information according to an exemplary embodiment of the present invention.
4 to 9 illustrate exemplary views of a user interface associated with a procedure for setting product-related information, which is recommended content, in an embodiment of the present invention.
10 illustrates an exemplary view of a user interface associated with a procedure for recommending product related information, in an embodiment of the present invention.
11 is a block diagram for explaining an example of the internal configuration of a computer system in an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In particular, the present invention relates to a platform transaction processing method, system and record capable of supporting a marketing activity of a seller using a product expressed by a user as an intermediary. Media.

In this specification, the term 'commodity' may mean all types or intangible goods or services that are subject to sale. In addition, 'the user reacts to the product or expresses the interest' means that the user has a favorite product while shopping on the PC or mobile-based Internet environment, or a product that he / she wants to recommend to another person Before you decide to make a purchase, you can express your interest using a separate user interface (UI), add it to your shopping cart or list of wishlists, or use Q & A (question and answer) Quot ;, it may mean all actions in which a product is specified by a user, such as leaving a question or an opinion.

1 is a diagram for explaining an example of a product-related information recommendation environment in an embodiment of the present invention. 1, a user terminal 101, a seller terminal 102, and a transaction processing system 100 are shown. In FIG. 1, the arrow indicates that data can be transmitted and received between the components using the wired / wireless network 10.

The user terminal 101 and the seller terminal 102 may execute one or more processes configured to perform one or more of the features described herein. The user terminal 101 and the seller terminal 102 may refer to all terminal devices capable of installing and executing a service or an application for accessing a web / mobile site related to the transaction processing system 100. At this time, the user terminal 101 and the seller terminal 102 can perform service-wide operations such as service screen configuration, data input, data transmission / reception, and data storage under the control of a web / mobile site or a dedicated application.

Examples of the user terminal 101 and the seller terminal 102 include a personal computer (PC), a laptop computer, a laptop computer, a smart phone, a tablet, a wearable computer computer), and the like, but are not limited thereto.

The user terminal 101 and the seller terminal 102 may be directly or indirectly coupled to the network 10 (e.g., the Internet or a local area network). For example, the personal computer and the notebook computer may be directly coupled to the network 10 via a wired network connection. The laptop computer may be wirelessly coupled to the network 10 via a wireless communication channel established between the laptop computer and a wireless access point (i.e., WAP). The smartphone may be wirelessly coupled to the network 10 via an established wireless communication channel between the smartphone and the cellular network / bridge. At this time, the network 10 can communicate with one or more secondary networks (not shown), and examples of secondary networks include a local area network, a wide area network, or an intranet < / RTI > intranet).

The user terminal 101 and the seller terminal 102 can interface with the transaction processing system 100 through the network 10 described above.

The transaction processing system 100 may execute one or more processes configured to perform one or more of the features described herein. The transaction processing system 100 may be implemented on a platform that provides an Internet shopping service to the user terminal 101 and the seller terminal 102. In particular, the transaction processing system 100 can provide a platform for recommending related information about the steaming commodity, and can provide an environment in which the seller can directly issue news or options related to the commodity based on the commodity, It is possible to provide a platform including an environment in which the news or options issued by the seller can be delivered to the user in the form of a feed.

The transaction processing system 100 corresponds to a server computer, and examples of the server computer may include a server computing device, a personal computer, a server computer, a series of server computers, a minicomputer, and / The present invention is not limited thereto. The server computer may be a distributed system, and the operations of the server computer may be executed concurrently and / or sequentially on one or more processors.

The transaction processing system 100 may be embodied in a platform of a shopping system providing a shopping environment based on the Internet, but is not limited thereto and may be constructed as a separate system from the shopping system, It is also possible to implement the product-related information in a form that recommends the product-related information. The transaction processing system 100 may be implemented in an application form in which at least some components are installed on the user terminal 101 and / or the seller terminal 102, or on a platform that provides services in a client- But it is also possible to be embodied in an included form.

2 is a block diagram for explaining an internal configuration of a transaction processing system for recommending goods-related information according to an embodiment of the present invention.

The transaction processing system 100 according to the present embodiment may include a processor 210, a bus 220, a network interface 230, a memory 240 and a database 250. The memory 240 may include an operating system 241 and an information recommendation routine 242. The processor 210 may include a setting unit 211 and a recommendation unit 212. In other embodiments, the transaction processing system 100 may include more components than the components of FIG. However, there is no need to clearly illustrate most prior art components. For example, the transaction processing system 100 may include other components such as a display or a transceiver.

The memory 240 may be a computer-readable recording medium and may include a permanent mass storage device such as a random access memory (RAM), a read only memory (ROM), and a disk drive. Also, the memory 240 may store program code for the operating system 241 and the information recommendation routine 242. [ These software components may be loaded from a computer readable recording medium separate from the memory 240 using a drive mechanism (not shown). Such a computer-readable recording medium may include a computer-readable recording medium (not shown) such as a floppy drive, a disk, a tape, a DVD / CD-ROM drive, or a memory card. In other embodiments, the software components may be loaded into the memory 240 via the network interface 230 rather than from a computer readable recording medium.

The bus 220 may enable communication and data transfer between components of the transaction processing system 100. The bus 220 may be configured using a high-speed serial bus, a parallel bus, a Storage Area Network (SAN), and / or other suitable communication technology.

The network interface 230 may be a computer hardware component for connecting the transaction processing system 100 to a computer network. The network interface 230 may connect the transaction processing system 100 to a computer network via a wireless or wired connection.

The database 250 may store and maintain all information necessary for recommending product-related information in association with the Internet shopping service. The database 250 may include a merchandise DB by merchant, and the merchandise DB may include merchandise information, planning information, event information, coupon information, and the like as general shopping information supplied by the seller. Furthermore, the database 250 may include user information required for information recommendation to a user using the Internet shopping service. At this time, the user information may include various history related to shopping, a list of goods expressing interest, a seller list in which a relationship (for example, friend or the like) is set, a user rank given to the service or a user rank given by the seller.

Although the database 250 is shown as being built in the transaction processing system 100 in FIG. 2, the database 250 is not limited to the database 250 and may be omitted depending on the system implementation method or environment. Alternatively, It is also possible to exist as an external database built on another system of the system.

The processor 210 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and I / O operations of the transaction processing system 100. The instructions may be provided by the memory 240 or the network interface 230 and to the processor 210 via the bus 220. The processor 210 may be configured to execute program codes for the setting unit 211 and the recommendation unit 212. [ Such program code may be stored in a recording device such as memory 240. [

The setting unit 211 and the recommendation unit 212 may be configured to perform a transaction processing method to be described below. The processor 210 may omit some components according to the transaction processing method, or may further include additional components not shown, or two or more components may be combined.

3 is a flowchart illustrating a transaction processing method for recommending goods-related information according to an embodiment of the present invention. The transaction processing method according to one embodiment may be performed by the setting unit 211 and the recommendation unit 212, which are described with reference to FIG.

In step 310, when the page entry request is received from the seller terminal, the setting unit 211 may provide a seller page for setting the recommended content to the seller terminal. The seller page is a service page of the seller's own authority. The seller page is composed of a screen set in which the seller can directly set the recommended content as news or an option to be directly issued by the seller to the specific product associated with the seller. In particular, the seller page can issue recommendation content as product-related information for the product based on the product specified by the seller. At this time, the product-related information may include a related product, a special exhibition, a coupon, an event, and the like related to the specific product.

In step 320, the setting unit 211 can set at least one item selected by the seller through the seller page as a medium for delivering a news or an option to be issued by the seller. In addition, And the recommendation contents can be set by matching the merchandise related information with the merchandise related information. The seller can access the merchandise information associated with the seller on the seller DB through the seller page. The merchant can access the merchandise information associated with the merchandise on the seller DB (hereinafter referred to as the " reference merchandise ") and the merchandise related information You can choose. Accordingly, the setting unit 211 can issue the recommended content by matching the product related information with the reference product directly selected by the seller. In other words, the setting unit 211 matches at least one of the other goods among the goods associated with the seller, the address of the goods page associated with the seller, coupon or event information associated with the seller, can do.

Then, the setting unit 211 determines whether or not the user feedback (for example, the sales amount, the number of comments, the number of times of shuffling, etc.) collected for each commodity in the process of accessing the commodity information associated with the seller on the seller DB The seller can set the reference goods differently or set the goods related information for the reference goods differently in consideration of the state information of each product provided through the seller page.

Therefore, the setting unit 211 not only directly selects a reference product for targeting by the seller who best knows the product, but also directly issues a news or an option to be recommended as the product-related information to the reference product, This allows for more flexible and diverse targeting.

In step 330, the recommendation unit 212 may recommend the product-related information matched to the corresponding product for the content issuance to the user expressing interest. In other words, the recommendation unit 212 can receive the user response signal for the reference product through the service page in which the product associated with the seller is exposed from the user terminal, Information related to the goods matched to the reference article can be provided.

Therefore, the recommendation unit 212 can recommend related information such as related goods, plan exhibition, coupons, etc. directly issued by the seller to the user using the reference goods as an intermediary. Unlike keyword-based targeting such as search advertisement, in the present invention, a target of a user can be clearly identified by targeting a user expressing an interest in a reference product through a product, thereby enabling more specific and clear targeting Do.

In particular, the recommendation unit 212 recommends the product-related information directly issued by the seller to the product that the user responded to. At this time, the recommendation unit 212 responds to the reference product irrespective of whether the relation between the user and the seller is established, One user can recommend product related information. In other words, if the user expresses an interest in the reference product, the recommendation unit 212 can provide the news or option generated by the seller as a recommended content even if the user is not in a friend relationship with the seller.

On the other hand, the recommendation unit 212 may be a user who has a relation with the seller other than the user who expressed interest in the reference product, a user who is given a service grade on the service or a user rating level (for example, It is also possible to provide the information on the reference product and the product-related information about the product as the recommended contents.

The recommendation unit 212 receives a selection signal for a reference product through a user interface (e.g., a 'poke' UI) provided for inputting an interest response for each product in the service page, When a selection signal for a reference product is received through a list function or the like, it can be recognized as a user reaction signal.

The recommendation unit 212 may recommend the product related information at the time when the recommended content provision time set by the seller or the user reaction signal with respect to the reference product is received through the seller page. For example, the recommendation unit 212 may provide the product-related information of the reference product in the form of a feed to a user expressing interest in the reference product. At this time, the recommendation unit 212 may provide the product-related information through the service page accessible through the user terminal, and may expose the product-related information in a separate recommended area provided in the service page. As another example, the recommendation unit 212 may also transmit the product-related information of the reference product to the user terminal using a data transmission medium (e.g., mail, message, messenger, etc.) Do.

Therefore, in the present embodiment, the seller can directly issue news or options related to the goods based on the goods, and can transmit the news or options issued by the seller to the user when the user is interested in the goods Implement the recommended platform.

4 to 9 illustrate exemplary service pages displayed on a seller terminal as a user interface related to a recommended content setting procedure of the setting unit 211 in an embodiment of the present invention.

4 shows a seller page 400 for setting recommended content. As shown in FIG. 4, the seller page 400 may be composed of a basic news set 401 and an additional news set 402 issued by the seller. The basic news set 401 is a screen for setting to whom and when the recommended contents are to be sent, and can set a transmission destination (recipient), a targeting range, a transmission time, etc. through an environment in which text, have. The additional news set 402 is a screen for setting which content to recommend, and can set various recommended contents according to news, options, and the like issued by the seller. For example, the additional news set 402 may provide four templates for setting up related products, plan exhibition, coupons, and events as recommended contents, thereby recommending products based on usage or marketing purposes, Or recommending the recommendation of the user.

Referring to FIG. 5, a basic news set of a seller page will be described in detail as follows.

5, the seller page 500 includes a recipient setting menu 510 for setting recipients, a targeting setting menu 520 for setting a targeting range, a time setting menu for setting a transmission time, 530 < / RTI >

The recipient setting menu 510 may provide various classification criteria such as a user who has referred to a seller's product (hereinafter referred to as a 'steamed customer'), a user who is rated as a regular customer of the seller, , And a menu for setting the recipient using the classification criteria.

The recipient setting menu 510 includes a goods setting menu 511 for setting a reference product (i.e., steamed product) as to whether to recommend the contents to a customer who is to be steamed . The goods setting menu 511 is configured to access the seller DB and invoke a list of goods associated with the seller. As shown in FIG. 6, when the seller selects the goods setting menu 611, a goods setting screen 600 including a goods list associated with the seller is provided. In the merchandise setting screen 600, the merchandise list can be sorted in the order of the high number of times of shuffling, the order of the low number of shuffles, and the like, and the merchandise search function using the merchandise number, merchandise merchandise code, merchandise name, Can be provided. The seller can set at least one basic commodity on the commodity setting screen 600 and set the user who has referred to the commodity as a recipient who is a content recommendation target.

5, the targeting setting menu 520 is an environment in which various targeting criteria can be set, such as a user having a recent purchase history or a jam history, a user having a large number of purchases, as well as a targeting setting based on a demographic condition such as sex, .

The time setting menu 530 is a user interface for setting a time for providing recommended contents to a user who is set as a receiver, and can set a time for collectively transmitting the recommended contents to a receiver. The recommendation contents can be provided at the set time through the time setting menu 530. If the transmission time is not set, it is also possible to provide recommendation contents at a preset time by default or at a time when the user responds to the reference article Do.

Referring to Fig. 7, a set of additional news of the seller page will be described in detail as follows.

As shown in FIG. 7, the seller page 700 may further include a contents retrieval menu 740 for setting recommended contents. The contents retrieval menu 740 is configured to be able to access the seller DB and invoke a commodity, a plan exhibition, an event, a coupon, etc. linked to the seller. The content retrieval menu 740 includes a template selection menu 741 for selecting a template type for constituting a recommended content. For example, the template selection menu 741 may include a recommendation content A plan type for constructing recommended contents as a plan exhibition related to a standard product, a coupon type for constructing a recommended content as a coupon applicable to a standard product, and an event news related to a standard product, And the like.

Referring to FIG. 8, when a seller selects a product type template through a template selection menu 841, a product setting screen 800 including a product list associated with a seller is provided. The product setting screen 800 can provide a list of all products or provide a menu for providing a list of products by category and can also be used to search for products using a product number, a seller product code, a product name, a manufacturer name, a brand name, Function can be provided. The seller can select at least one product from the product setting screen 800 and set it as recommended content.

9, when a seller selects a template selection template through a template selection menu 941, a planning event setting screen 900 is provided to set a schedule event associated with a seller. The planning exhibition setting screen 900 can provide a special exhibition search function using an address (URL) of a goods page, a title, and the like. The seller can select at least one planner in the planner setting screen 900 and set it as recommended content.

The merchant page for setting the recommended content may further include a menu for setting the amount of shipment (or the target amount) (for example, the number of persons) for the recommended content, wherein the total shipment amount by the seller is collected (E.g., sales volume, number of comments, number of times of shuffling, etc.), and the like. The setting unit 211 may adjust the targeting range based on the user information corresponding to the target when the amount of shipment set by the seller exceeds the amount of shipment given to the seller. For example, suppose that the recommendation contents are transmitted in a unit period (1day). If the number of ships set by the seller is 500 and the quantity of the shipments authorized by the seller is 300, The user can adjust the target to be less than 300 persons based on the product having the history or the purchase history.

Therefore, the setting unit 211 provides an environment in which the seller can directly issue the product-related information as the recommended content based on the product.

FIG. 10 illustrates an example of a service page displayed on a user terminal as a user interface related to a product-related information recommendation procedure of the recommendation unit 212 according to an exemplary embodiment of the present invention.

Fig. 10 shows a product related information recommendation screen 1000. Fig. The product related information recommendation screen 1000 may be configured as a separate recommended area provided in a service page accessible through the user terminal. In other words, the product related information recommendation screen 1000 can be configured as a user demonstration based recommendation area as a user personal space provided by the Internet shopping service. The product related information recommendation screen 1000 may be exposed with the product related information 1020 that the seller has expressed as the recommended content for each of the steamed products along with the steamed product list 1010 expressing interest by the user.

The product related information 1020 may be delivered to the user in a content feeding manner or may be delivered using a mail, a message, or a messenger, and an information reception notification such as a notification push may be provided at this time.

Therefore, the recommendation unit 212 can recommend the product-related information to the product that the user expresses interest, and can deliver the recommended content, which is issued by the seller, to the user through the feed method, the transmission method, or the like.

The above-described transaction processing method may include more shortened operations or additional operations based on the details of the transaction processing system described with reference to Figs. In addition, more than one operation may be combined, and the order or location of the operations may be changed.

FIGS. 4 to 10 are exemplary screens for facilitating the understanding of the invention and for convenience of explanation, and the configuration and order of the screen can be changed as desired.

11 is a block diagram for explaining an example of the internal configuration of a computer system in an embodiment of the present invention. The computer system 1100 includes at least one processor 1110, a memory 1120, a peripheral interface 1130, an input / output subsystem 1140, A power circuit 1150, and a communication circuit 1160. [ At this time, the computer system 1100 may correspond to a user terminal.

The memory 1120 can include, for example, a high-speed random access memory, a magnetic disk, a SRAM, a DRAM, a ROM, a flash memory, or a non-volatile memory. have. Memory 1120 may include software modules, a set of instructions, or various other data required for operation of computer system 1100. At this time, accessing the memory 1120 from other components, such as the processor 1110 or the peripheral device interface 1130, may be controlled by the processor 1110.

The peripheral device interface 1130 may couple the input and / or output peripheral devices of the computer system 1100 to the processor 1110 and the memory 1120. Processor 1110 may execute a variety of functions and process data for computer system 1100 by executing a software module or set of instructions stored in memory 1120. [

The input / output subsystem 1140 can couple various input / output peripheral devices to the peripheral interface 1130. For example, input / output subsystem 1140 may include a controller for coupling a peripheral device such as a monitor, keyboard, mouse, printer, or a touch screen or sensor, as needed, to peripheral interface 1130. According to another aspect, the input / output peripheral devices may be coupled to the peripheral device interface 1130 without going through the input / output subsystem 1140.

The power circuitry 1150 can provide power to all or a portion of the components of the terminal. For example, the power circuitry 1150 may include one or more power supplies, such as a power management system, a battery or alternating current (AC), a charging system, a power failure detection circuit, a power converter or inverter, And may include any other components for creation, management, distribution.

The communication circuitry 1160 may enable communication with other computer systems using at least one external port. Or as described above, the communication circuitry 1160 may communicate with other computer systems by sending and receiving RF signals, also known as electromagnetic signals, including RF circuits.

11 is merely an example of the computer system 1100, and the computer system 1100 may include additional components not shown in FIG. 11, some components shown in FIG. 11 may be omitted, Lt; RTI ID = 0.0 > components. ≪ / RTI > For example, in addition to the components shown in FIG. 11, a computer system for a mobile communication terminal may further include a touch screen, a sensor, and the like, and various communication methods (WiFi, 3G, LTE , Bluetooth, NFC, Zigbee, etc.). Components that may be included in computer system 1100 may be implemented in hardware, software, or a combination of both hardware and software, including one or more signal processing or application specific integrated circuits.

As described above, according to the embodiment of the present invention, a new type of marketing model can be implemented and a service competitiveness can be ensured by providing a platform for supporting a marketing activity of a seller using a user's interested product as a medium. According to the embodiment of the present invention, it is possible to provide an active marketing environment by providing a platform by which sellers can directly issue news or options related to a product on the basis of a product, thereby improving the convenience of the seller in issuing information . In addition, according to the embodiment of the present invention, it is possible to provide a communication environment based on a product between a seller and a user by transmitting a news or an option, etc., By providing information, it is possible to maximize the convenience of users as well as the marketing effect.

The methods according to embodiments of the present invention may be implemented in the form of a program instruction that can be executed through various computer systems and recorded in a computer-readable medium.

The program according to the present embodiment can be configured as a PC-based program or an application dedicated to a mobile terminal. The application to which the present invention is applied may be implemented in a program form that operates independently, or in an in-app form of a specific application, so that the application can be implemented in the specific application.

In addition, the methods according to embodiments of the present invention can be performed by an application associated with a server system providing an Internet shopping service by controlling a user terminal. As an example, such an application may execute one or more processes configured to perform one or more of the features described herein. Further, such an application can be installed in a user terminal through a file provided by a file distribution system. For example, the file distribution system may include a file transfer unit (not shown) for transferring the file at the request of the user terminal.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA) , A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

100: Transaction processing system
211: Setting section
212: Recommendation

Claims (28)

A computer-implemented transaction processing method,
Providing a seller page for setting a recommended content as a news or an option to be issued by the seller for a merchandise associated with the seller with respect to the seller terminal;
Receiving a selection signal for at least one of the goods associated with the seller and the product related information associated with the seller through the seller page;
Setting the recommended content by setting the at least one commodity as an intermediate commodity for delivering the news or option issued by the seller in response to the selection signal and matching the commodity related information with the intermediate commodity;
Receiving a user reaction signal for the intermediate product from a user terminal through a service page in which a product associated with the seller is exposed; And
Providing product-related information matched with the intermediate product to the user terminal as recommended content for the product in response to a user response signal to the intermediate product
Lt; / RTI >
The setting of the recommended content may include:
Providing the user feedback information collected for each product by the merchandise associated with the seller through the merchant page and matching the medal merchandise selected by the seller according to the user feedback information and the merchandise related information
The transaction processing method comprising: The method according to claim 1,
Wherein the providing of the merchant page comprises:
Providing a page including a user interface for setting relevant information to be recommended to users responding to the product with the product as an intermediary
The transaction processing method comprising: delete The method according to claim 1,
The setting of the recommended content may include:
Matching at least one of at least one other commodity associated with the seller, an address of a commodity page associated with the seller, coupon or event information associated with the seller with the commodity
The transaction processing method comprising: The method according to claim 1,
The setting of the recommended content may include:
Matching the targeting information selected through the merchant page with the intermediate goods
The transaction processing method comprising: 6. The method of claim 5,
Wherein the targeting information includes a forwarding amount for the recommended content,
The amount of shipment being limited by user feedback collected for at least one of the merchant and the merchandise associated with the merchant that is set by the merchant
The transaction processing method comprising: The method according to claim 1,
The setting of the recommended content may include:
Matching the recommendation contents provision time inputted through the seller page with the intermediate product
The transaction processing method comprising: The method according to claim 1,
Wherein the receiving the user response signal for the intermediate product comprises:
The method of claim 1, further comprising: receiving a selection signal for the intermediate product through a user interface provided for inputting an interest reaction for each product in the service page, receiving a selection signal for the intermediate product through at least one of a shopping cart function and a wish list function, Receiving a selection signal
The transaction processing method comprising: The method according to claim 1,
The step of providing the product-
Providing the product-related information in a feed form, and providing the product-related information through a user page accessible through the user terminal
The transaction processing method comprising: 10. The method of claim 9,
The step of providing the product-
And exposing the product related information to a recommended recommendation area provided in a user page accessible through the user terminal
The transaction processing method comprising: The method according to claim 1,
The step of providing the product-
And transmitting the goods-related information to the user terminal using a data transmission medium
The transaction processing method comprising: The method according to claim 1,
The step of providing the product-
Providing the product related information at a time when a user response signal to the intermediate product is received or at a recommended content provision time set through the seller page
The transaction processing method comprising: The method according to claim 1,
The step of providing the product-
Providing the product-related information regardless of whether the user has reacted to the mediating product and whether the relationship with the seller has been established or the degree given by the seller
The transaction processing method comprising: The method according to claim 1,
The step of providing the product-
Providing the product related information to a user who is set to have a relationship with the seller or has a setting grade assigned thereto
The transaction processing method comprising: A computer-readable storage medium having recorded thereon a program for executing the method of any one of claims 1, 2, and 14 in a computer. Providing a seller page for setting a recommended content as a news or an option to be issued by the seller for a merchandise associated with the seller with respect to the seller terminal and providing at least one product among the merchandise associated with the seller via the seller page And a step of setting the at least one commodity as an intermediate commodity for transmitting a news or an option issued by the seller when the selection signal for the commodity related information associated with the seller is received, A setting unit for setting a recommended content; And
When a user response signal for the intermediate product is received from a service terminal through which a product associated with the seller is exposed from the user terminal, the recommendation section recommends the product related information matched with the intermediate product as recommended content for the product,
Lt; / RTI >
Wherein,
Providing the user feedback information collected for each product by the merchandise associated with the seller through the merchant page and matching the medal merchandise selected by the seller according to the user feedback information and the merchandise related information
The transaction processing system comprising: 17. The method of claim 16,
Wherein,
Providing a page including a user interface for setting relevant information to be recommended to users responding to the product with the product as an intermediary
The transaction processing system comprising: delete 17. The method of claim 16,
Wherein,
Matching at least one of at least one other commodity associated with the seller, an address of a commodity page associated with the seller, coupon or event information associated with the seller with the commodity
The transaction processing system comprising: 17. The method of claim 16,
Wherein,
Matching the targeting information selected through the merchant page with the intermediate goods
The transaction processing system comprising: 21. The method of claim 20,
Wherein the targeting information includes a forwarding amount for the recommended content,
The amount of shipment being limited by user feedback collected for at least one of the merchant and the merchandise associated with the merchant that is set by the merchant
The transaction processing system comprising: 17. The method of claim 16,
Wherein,
Matching the recommendation contents provision time inputted through the seller page with the intermediate product
The transaction processing system comprising: 17. The method of claim 16,
The recommendation section,
The method of claim 1, further comprising: receiving a selection signal for the intermediate product through a user interface provided for inputting an interest reaction for each product in the service page, receiving a selection signal for the intermediate product through at least one of a shopping cart function and a wish list function, Receiving a selection signal
The transaction processing system comprising: 17. The method of claim 16,
The recommendation section,
Providing the product-related information in a feed form, and providing the product-related information through a user page accessible through the user terminal
The transaction processing system comprising: 25. The method of claim 24,
The recommendation section,
And exposing the product related information to a recommended recommendation area provided in a user page accessible through the user terminal
The transaction processing system comprising: 17. The method of claim 16,
The recommendation section,
Providing the product related information at a time when a user response signal to the intermediate product is received or at a recommended content provision time set through the seller page
The transaction processing system comprising: 17. The method of claim 16,
The recommendation section,
Providing the product-related information regardless of whether the user has reacted to the mediating product and whether the relationship with the seller has been established or the degree given by the seller
The transaction processing system comprising: 17. The method of claim 16,
The recommendation section,
Providing the product related information to a user who is set to have a relationship with the seller or has a setting grade assigned thereto
The transaction processing system comprising:
KR1020150082078A 2015-06-10 2015-06-10 Method, system and recording medium for transaction processing with product as intermediary KR101656801B1 (en)

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