KR20130129717A - Related coupon sending system and method - Google Patents

Related coupon sending system and method Download PDF

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KR20130129717A
KR20130129717A KR1020120053785A KR20120053785A KR20130129717A KR 20130129717 A KR20130129717 A KR 20130129717A KR 1020120053785 A KR1020120053785 A KR 1020120053785A KR 20120053785 A KR20120053785 A KR 20120053785A KR 20130129717 A KR20130129717 A KR 20130129717A
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coupon
product
information
customer
unit
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KR1020120053785A
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Korean (ko)
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김윤수
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주식회사 유비클
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements

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  • Engineering & Computer Science (AREA)
  • Finance (AREA)
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  • General Business, Economics & Management (AREA)
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  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a system of sending a coupon related with a user of a mobile terminal or a coupon thereof when the coupon is sent to the mobile terminal of the customer. According to one embodiment of the present invention, the related coupon sending system includes a coupon management part which manages related information like usage history information of a coupon which is sent previously in a customer terminal, and a second coupon generation unit which generates a second coupon for goods related with a first coupon which is to be sent to the customer terminal on the basis of the related information. Like this, the related coupon sending system can increase marketing effect and purchasing probability by inducing additional coupon usage of customers by sending a coupon of goods additionally which is judged to be purchased more probably as being related with the coupon which is sent to the customer previously. [Reference numerals] (110) First coupon generating unit;(120) Second coupon generating unit;(130) Coupon managing unit;(140) Relative information DB;(150) Product selection standard information DB;(160) Coupon sending unit;(170) Customer information DB

Description

RELATED COUPON SENDING SYSTEM AND METHOD}

The present invention relates to a system and a method for transmitting a coupon associated with the user or the coupon when the coupon is sent to the mobile terminal of the customer.

In the case of conventional off-line marketing by mail or on-site visit, there are many limitations in marketing to a large number of individuals due to cost or time and space constraints. In addition, in the case of online marketing through internet web pages, it is not suitable for target marketing because it is advantageous in terms of advertisement effect to allow a large number of Internet users to view. On the other hand, in the case of the conventional online marketing through e-mail, it is advantageous to target marketing compared to the method of using a web page, but there is a hassle that a user must check the e-mail one by one, and the e-mail which is not used anymore If the ad was sent to an address, the ad was not effective at all.

In recent years, the use of mobile communication terminals has become a necessity of modern people, and users of mobile communication terminals can access information without any time and space constraints anytime and anywhere. Various advertising techniques have been developed using mobile communication terminals for easy access to such information. However, until now, most of the time, only the level of sending arbitrary advertising product coupons to the selected mobile communication terminal, such as "coupon providing method and system using a wireless communication device number" disclosed in Japanese Patent Laid-Open Publication No. 2003-0075919 'S customers didn't use the coupon and ignored it, so it wasn't highly utilized in terms of consumption.

When providing a promotional product coupon to a customer's mobile terminal, additional consumption may be induced by sending additional coupons associated with the coupon or related to customer-specific characteristics according to the usage patterns of the coupons that the customer has previously received. Systems and methods are presented.

According to an aspect, the associated coupon transmission system receives the association information from the association information DB, the store terminal or the manager terminal storing the association information including any one of the coupon use history information, association coupon information and analysis information associated with the coupon Coupon management unit for storing in the information DB, the first coupon generation unit for generating a first coupon to be sent to the customer terminal, using the associated information stored in the related information DB to select the product associated with the first coupon, the second for the product It may include a second coupon generating unit for generating a coupon and a coupon sending unit for sending the first coupon and the second coupon to the customer terminal.

In addition, the related coupon information includes product information and product identification information including at least one of the image, description and sales conditions of the related product, the analysis information is preferred product by customer characteristics, product purchase frequency by customer, similar product group information And simultaneous purchase product information.

The second coupon generation unit extracts the related product list extracting the related product list associated with the first coupon product identification unit and the identified first coupon product from the related information DB to identify the first coupon product through the product identification information of the first coupon. A second coupon product selection unit for selecting at least one second coupon product from the related product list extracted based on the product selection criteria information, and product information and product identification information on the second coupon product in the related information DB. It may include a second coupon information collecting unit for collecting and integrating.

At this time, the product selection criteria information DB for storing the product selection criteria information may be further included, the product selection criteria information is at least of the product selection step, the total number of product list, the number of product extraction for each selection step and the importance ratio information for each selection step It may include any one.

The product selection step may include at least any one of selection by a customer characteristic, selection by a product purchase frequency for each customer, selection by a similar product group, and selection by a manager's designation.

In accordance with an aspect, a method of transmitting a related coupon includes receiving related information including any one of use history information, related coupon information, and analysis information of a coupon from a store terminal or a manager terminal, and storing the related information in a related information DB; Generating a first coupon, selecting a product associated with the first coupon using the association information stored in the association information DB, generating a second coupon for the selected product and the customer of the first coupon and the second coupon And sending to the terminal.

In addition, the related coupon information includes product information and product identification information including at least one of the image, description and sales conditions of the related product, the analysis information is preferred product by customer characteristics, product purchase frequency by customer, similar product group information And simultaneous purchase product information.

The second coupon generation step may include identifying the first coupon product through the product identification information of the first coupon, extracting a related product list associated with the identified first coupon product from the related information DB, and based on product selection criteria information Selecting at least one second coupon product from the extracted related product list, collecting product information and product identification information for the second coupon product from the related information DB, and collecting the collected product information and the coupon identification information Integrating to generate a second coupon.

In this case, the product selection criterion information may include at least one of a product selection step, a total product list number, a product extraction number for each selection step, and importance ratio information for each selection step.

The product selection step may include at least any one of selection by a customer characteristic, selection by a product purchase frequency for each customer, selection by a similar product group, and selection by a manager's designation.

By additionally transmitting coupons of products that are determined to be more likely to occur in association with coupons previously sent to customers, it is possible to induce the use of additional coupons by customers to increase the probability of purchase and increase marketing effects.

1 is a block diagram of an associated coupon transmission system according to an embodiment.
FIG. 2 is a detailed block diagram of a second coupon generation unit according to the embodiment of FIG. 1.
3 is a detailed block diagram of the coupon management unit according to the embodiment of FIG. 1.
4 is a flowchart illustrating a related coupon transmission method according to an exemplary embodiment.
5 is a detailed flowchart of a second coupon generation step according to the embodiment of FIG. 4.

The details of other embodiments are included in the detailed description and drawings. BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

Hereinafter, an associated coupon transmission system and method according to embodiments of the present invention will be described in detail with reference to the drawings.

1 is a block diagram of an associated coupon transmission system according to an embodiment. Referring to FIG. 1, the associated coupon transmission system 100 includes a first coupon generation unit 110, a second coupon generation unit 120, a coupon management unit 130, an association information DB 140, and a coupon transmission unit 160. ) May be included.

The first coupon generation unit 110 generates a first coupon to be sent to the customer terminal (not shown). In this case, the customer terminal may be a mobile terminal such as a general mobile communication terminal, a smart phone, a tablet PC of the customer, but is not limited thereto and includes all devices capable of receiving data through various communication means. The first coupon is a coupon for a basic promotional product, and product information and product identification information such as an image, description, and sales conditions (e.g., a discounted price, a discount rate, an expiration date, etc.) of the basic promotional product, the first coupon product. For example, a barcode, QR code, etc.).

The first coupon generation unit 110 may apply the same sales conditions, etc. to all customers to be sent. Meanwhile, in addition, the associated coupon transmission system 100 may further include a customer information DB 170, the first coupon generation unit 110 based on the customer information stored in the customer information DB 170 characteristics of the customers The first coupon may be generated by applying different sales conditions to each other. In this case, the customer information may include names, ages, genders, addresses, occupations, products of interest, hobbies, and the like of the customers.

The second coupon generation unit 120 may select a product associated with the first coupon and generate a second coupon for the product. In this case, the second coupon generation unit 120 may generate a second coupon based on the association information with the first coupon stored in the association information DB 140.

The second coupon is a coupon for a product to be advertised or sold in addition to the basic promotional product, and may be generated according to a special purpose such as a new product advertisement or a discount on an existing product, and then sent to the customers together with the first coupon. For example, if the first coupon product is "beef", the second coupon product may be "bulgogi sauce", "lettuce" and the like associated with beef. Alternatively, if a product frequently purchased at the same time as the first coupon product beef is "pork", pork may be selected as the second coupon product. If the shipping customer is an adult male, "car related goods" may be selected as the second coupon product.

According to an additional aspect, the associated coupon transmission system 100 may further include a product selection criteria information DB 150 that stores reference information for selecting a product associated with the first coupon, second coupon generation unit 120 ) May select the second coupon product by using the product selection criterion information stored in the product selection criterion information DB 150 and generate a second coupon.

The product selection criterion information may include at least one of a product selection step, a total product list number, a product extraction number for each selection step, and importance ratio information for each selection step. In this case, the product selection criterion information may include reference information for extracting a related product list and reference information for extracting a second coupon product.

At this time, the product selection step may include the selection step by the customer characteristics, the selection by the product purchase frequency for each customer, the selection step by the similar product group and the selection by the administrator. Selection by customer characteristics refers to selection of preferred products according to characteristics of customers such as age, gender, occupation, region, and hobbies. Screening by the frequency of product purchase by customer refers to selecting products with a high frequency of purchase by a specific customer. Selection by similar product group refers to selection based on similarity between products. Selection by the administrator designation means receiving selection product information from the administrator terminal.

In addition, the importance ratio information of each screening step is ratio information on the importance of each screening step illustrated above, and the number of products selected in each step may vary according to each ratio.

The association information DB 140 may store association information including usage history information, association coupon information, analysis information, etc. of coupons previously sent to customers. The use history information of the coupon is information received and managed from the store when the customers who receive the coupon use the coupon in the actual store, and may include information on the date of use of the coupon, products purchased with the coupon, and customers using the coupon. . The associated coupon information may include images, descriptions, and selling conditions information of products associated with the first coupon product. The analysis information is information analyzed based on coupon use history information of customers, and may include preference products by customer characteristics such as age or gender of customers, product purchase frequency by customer, similar product group information, and simultaneous purchase product information.

The coupon manager 130 may receive the related information from the corresponding terminal and store the related information in the related information DB 140. That is, when using the coupons received by the customer receives the usage history information of the coupon from the store terminal in the associated information DB 140, and also receives the associated coupon information or analysis information from the administrator terminal associated information DB (140) ) Can be stored.

The coupon sending unit 160 transmits the coupon content in which the first coupon generated by the first coupon generating unit 110 and the second coupon generated by the second coupon generating unit 120 are combined to the customer terminal.

2 is a detailed block diagram of the second coupon generation unit 120 according to the embodiment of FIG. 1. The second coupon generation unit 120 of the associated coupon transmission system 100 will be described in more detail with reference to FIG. 2. As shown in FIG. 2, the second coupon generation unit 120 includes a first coupon product identification unit 121, an associated product list extraction unit 122, a second coupon product selection unit 123, and second coupon information. It may include a collection unit 124 and the coupon combination unit 125.

When the first coupon is generated by the first coupon generation unit 110, the first coupon product identification unit 121 confirms the first coupon product through the product identification information of the first coupon. Product identification information may be a bar code, QR code information, etc. to check the embedded product information. At this time, the first coupon product confirmation unit 121 may check the information of the customers to be sent.

When the first coupon product is identified, the related product list extracting unit 122 extracts a list of products related to the first coupon product from the related information DB 140. In this case, the related product list extraction unit 122 may extract the related product list based on the product selection reference information stored in the product selection reference information DB 150.

For example, if the total product list number is 100 in the product selection criterion information, and the ratio information for each selection step is equal to 30% screening by customer characteristics and 70% screening by similar product groups, the first coupon product checking unit 121 30 items of preference by the characteristics (eg, age, gender, occupation, etc.) identified by the customer, and 70 items similar to the first coupon item identified by the first coupon product identification unit 121 may be arbitrarily selected. have.

The second coupon product selection unit 123 may select at least one second coupon product from the extracted related product list. At this time, the second coupon product selection unit 123 may extract the second coupon product based on the product selection criteria information stored in the product selection criteria information DB 150.

If the total product list number is 10 among the product selection criteria information, and the ratio information for each selection step is equal to 30% screening by customer characteristics, 30% screening by similar product groups, and 40% screening by manager designation, the extracted association Three preferred products by characteristics (eg, age, gender, occupation, etc.) of the dispatched customers identified by the first coupon product identification unit 121 in the product list, and the items identified by the first coupon product identification unit 121 Three items similar to one coupon item may be arbitrarily selected, and the remaining four items of information may be input from the manager terminal.

For example, when the first coupon product is "beef", if the customer sent by the customer characteristics is mainly "female", "handbag", "cosmetic", "women's shoes" are randomly selected among the women's goods, "Bulgogi seasoning", "pork" and "lettuce" are randomly selected by the product group, and "Kimchi Refrigerator" as a special product for "air-con", "watermelon" and special promotion products by a manager designation. ", You can select one of the new advertising products.

According to the disclosed embodiment, it is possible to select various second coupons associated with the first coupon according to various product selection criteria information so that the customers can additionally purchase when purchasing the first coupon product according to the propensity of the customers and the characteristics of the first coupon product. Selecting a second coupon product that has a high possibility can effectively induce additional consumption of customers.

The second coupon information collecting unit 124 may collect and integrate the product information and the product identification information on the selected second coupon product. That is, the second coupon information collecting unit 124 in the related information DB 140, the product information and the product of the second coupon product, description, sales conditions (eg, discount price, discount rate, expiration date, etc.) The product information may be integrated into the product identification information so that the identification information may be collected and the product information may be identified through the product identification information (eg, a barcode or a QR code). In this case, the selling conditions of each product may be different depending on the characteristics of the advertisement product and the customer, even if the same product.

The coupon combination unit 125 may combine the first coupon and the second coupon into one content form. In this case, the coupon combination unit 125 may arbitrarily extract one when there are a plurality of generated second coupons, and combine the selected second coupon and the first coupon.

3 is a detailed block diagram of the coupon management unit 130 according to the embodiment of FIG. Referring to Figure 3, the coupon management unit 130 in the associated coupon transmission system 100 will be described in detail. As shown in FIG. 3, the coupon management unit 130 may include a coupon use history register 131, an associated coupon information register 132, an analysis information register 133, and a product selection criteria information register 134.

The coupon use history register 131 receives the coupon use history information from the merchandise sales store terminal, and stores the received coupon use history information in the related information DB 140. That is, when customers who receive a coupon on a mobile terminal or the like visit and use an online or offline store, information entered directly by the customer online or by a store clerk through their terminal, for example, through the coupon Used product information, the date of use of the coupon, basic information of the customer using the coupon, etc. are received and stored in the related information DB 140. The coupon use history information may be the basis of various analysis information.

The association coupon information registration unit 132 may receive product information about the products for generating the second coupon associated with the first coupon and identification information of the product from the administrator terminal and store in the association information DB 140. The administrator may register other product information by a predetermined period (eg, annually, semi-annually, quarterly, monthly, weekly, specific periods, etc.).

The analysis information registration unit 132 may store various analysis information in the related information DB 140 based on the coupon use history information of the customers. The analysis information includes various statistical information, and analyzes the coupon usage history of the customers, and prefers products according to characteristics such as age, occupation, gender, region, and hobbies of customers, products with high frequency of purchase by each customer, that is, the number of coupon use. Many products, frequently purchased products at the same time frequently determine the product information, and the information can be stored in the association information DB (140). In addition, the analysis information registration unit 132 may receive and register various statistical information generated externally from the administrator terminal.

The product selection criterion information registration unit 134 may receive various product selection criterion information as described above from the manager terminal and store the received product selection criterion information in the related information DB 140. Administrators can set and register various product selection criteria information according to the date of shipment, the characteristics of products, and the characteristics of customers.

For example, if the analysis information such as the frequency of the preferred product or the frequency of the purchased product by customer is not sufficiently utilized, the product that requires additional promotion in a special period, such as seasonal products, may be The ratio of the screening steps can be increased.

4 is a flowchart illustrating a related coupon transmission method according to an exemplary embodiment. 5 is a detailed flowchart of a second coupon generation step according to the embodiment of FIG. 4. A method of transmitting a related coupon using the related coupon transmitting system 100 according to the embodiment of FIG. 1 will be described with reference to FIGS. 4 and 5.

First, the related coupon transmission system 100 receives the related information from the store terminal or the manager terminal received the related information, including the usage history information, related coupon information and analysis information of the coupon previously sent to customers to the related information DB 140 It may be saved (step 310). As described above in detail above, the use history information of the coupon may include the date of use of the coupon, the product purchased with the coupon, information of customers using the coupon, and the related coupon information may include images of products associated with the first coupon product or It may include a product description or sales condition information such as a discount period, a discount ratio, and an expiration date. In addition, the analysis information may include preference products by customer characteristics, product purchase frequency by customer, similar product group information, and simultaneous purchase product information.

Next, a first coupon to be sent to the customer terminal is generated (step 320). The first coupon is a coupon for inducing consumption of basic promotional products, and may generate a first coupon by applying different selling conditions for each characteristic of the customer.

Next, a product associated with the first coupon may be selected using the association information stored in the association information DB 140, and a second coupon for the selected product may be generated (step 330). In this case, the second coupon refers to a coupon for a product to be additionally advertised or sold according to a special purpose such as a new product advertisement or a discount sale of an existing product in addition to the basic promotional product.

Referring to FIG. 5 in more detail, first, the first coupon product may be identified through the product identification information of the first coupon (step 331). At this time, additionally, the customer information to send the first coupon can be confirmed.

Next, a list of related products associated with the first coupon product may be extracted (step 332). The related product list may be a list obtained by extracting the entire product stored in the related information DB 140, or may be a product list extracted by using the product selection reference information stored in the product selection reference information DB 150 according to an additional aspect. That is, as described above, the product group associated with the first coupon product may be extracted primarily based on various product selection criteria from all the products stored in the related information DB 140.

Next, the second coupon product may be selected from the related product list based on the product selection criterion information (step 333). As described above, by selecting the second coupon product to be sent to the customers from the first extracted related product list, it is possible to select according to various product selection criteria.

Thereafter, product information and product identification information about the second coupon product may be collected (step 334), and the collected information may be integrated to generate a second coupon (step 335).

Finally, the first coupon and the second coupon is transmitted to the customer terminal (step 340).

Meanwhile, the embodiments of the present invention can be embodied as computer readable codes on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also a carrier wave (for example, transmission via the Internet) . The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. And functional programs, codes and code segments for implementing the present invention can be easily inferred by programmers in the art to which the present invention belongs.

It will be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is defined by the appended claims rather than the foregoing detailed description, and all changes or modifications derived from the meaning and scope of the claims and the equivalents thereof are included in the scope of the present invention Should be interpreted.

100: associated coupon transmission system 110: first coupon generation unit
120: second coupon generation unit 121: first coupon product identification unit
122: related product list extraction unit 123: second coupon product selection unit
124: second coupon information collection unit 125: coupon combination unit
130: coupon management unit 131: coupon use history register
132: associated coupon information register 133: analysis information register
134: product selection criteria information register 140: association information DB
150: product selection criteria information DB 160: coupon sending unit
170: customer information DB

Claims (10)

A related information DB for storing related information including any one of use history information, related coupon information, and analysis information of the coupon;
Coupon management unit for receiving the relevant information from the store terminal or the manager terminal and stores in the related information DB;
A first coupon generation unit generating a first coupon to be sent to the customer terminal;
A second coupon generation unit for selecting a product associated with the first coupon using the related information stored in the related information DB and generating a second coupon for the product; And
And a coupon sending unit for sending the first coupon and the second coupon to a customer terminal. The method of claim 1, wherein the associated coupon information is
Product information and product identification information including at least one of the image, description and sales conditions of the associated product,
The analysis information,
An association coupon transmission system including at least one of preference products by customer characteristics, product purchase frequency by customer, similar product group information, and simultaneous purchase product information. The method of claim 2, wherein the second coupon generation unit,
A first coupon product identification unit for identifying a first coupon product through product identification information of the first coupon;
An association product list extracting unit for extracting a list of products associated with the identified first coupon product from the association information DB;
A second coupon product selection unit selecting at least one second coupon product from the extracted related product list based on product selection criterion information; And
And a second coupon information collection unit for collecting and integrating the product information and the product identification information on the second coupon product in the related information DB. The method of claim 3,
And a product selection criterion information DB for storing the product selection criterion information.
The product selection criteria information,
Related coupon transmission system including at least one of the product selection step, the total number of product list, the number of product extraction for each screening step and the importance ratio information for each screening step. The method of claim 4, wherein the product selection step
Related coupon transmission system comprising at least one of the screening by the customer characteristics, the screening by the product purchase frequency for each customer, the screening by similar product group and the screening by the designation of the manager. Receiving related information including any one of use history information, related coupon information, and analysis information of a coupon from a store terminal or a manager terminal, and storing the related information in a related information DB;
Generating a first coupon to be sent to the customer terminal;
Selecting a product associated with the first coupon using the related information stored in the related information DB, and generating a second coupon for the selected product; And
Sending the first coupon and the second coupon to a customer terminal; related coupon transmission method comprising. The method of claim 6, wherein the associated coupon information,
Product information and product identification information including at least one of the image, description and sales conditions of the associated product,
The analysis information,
The associated coupon transmission method comprising at least one of preference products by customer characteristics, product purchase frequency by customer, similar product group information and simultaneous purchase product information. The method of claim 7, wherein the second coupon generation step,
Identifying a first coupon product through product identification information of the first coupon;
Extracting a related product list associated with the identified first coupon product from a related information DB;
Selecting at least one second coupon product from the extracted related product list based on product selection criterion information;
Collecting product information and product identification information on the second coupon product in the related information DB; And
And generating a second coupon by integrating the collected product information and product identification information. The method of claim 8, wherein the product selection criterion information is
A method for transmitting an associated coupon comprising at least one of a product selection step, a total product list number, a product extraction number for each selection step, and importance ratio information for each selection step. The method of claim 9, wherein the product selection step
The related coupon transmission method comprising at least one of the screening by the customer characteristics, the screening by the product purchase frequency for each customer, the screening by the similar product group and the screening by the designation of the manager.
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KR20160004412A (en) * 2014-07-02 2016-01-13 에스케이플래닛 주식회사 Terminal, content management system, system comprising the same, control method thereof and computer readable medium having computer program recorded therefor
KR101656801B1 (en) * 2015-06-10 2016-09-12 네이버 주식회사 Method, system and recording medium for transaction processing with product as intermediary
KR102566636B1 (en) * 2023-02-14 2023-08-16 주식회사 바능 E-coupon management system using big data

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160004412A (en) * 2014-07-02 2016-01-13 에스케이플래닛 주식회사 Terminal, content management system, system comprising the same, control method thereof and computer readable medium having computer program recorded therefor
KR101656801B1 (en) * 2015-06-10 2016-09-12 네이버 주식회사 Method, system and recording medium for transaction processing with product as intermediary
KR102566636B1 (en) * 2023-02-14 2023-08-16 주식회사 바능 E-coupon management system using big data

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