KR20110100631A - 모바일 광고 최적화 아키텍처 - Google Patents

모바일 광고 최적화 아키텍처 Download PDF

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Publication number
KR20110100631A
KR20110100631A KR1020117014728A KR20117014728A KR20110100631A KR 20110100631 A KR20110100631 A KR 20110100631A KR 1020117014728 A KR1020117014728 A KR 1020117014728A KR 20117014728 A KR20117014728 A KR 20117014728A KR 20110100631 A KR20110100631 A KR 20110100631A
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South Korea
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advertisement
request
data
sources
silo
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Ceased
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KR1020117014728A
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English (en)
Korean (ko)
Inventor
마노즈 말호트라
사미르 케이. 머천트
아담 티. 슈에츠
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애드마벨 인크.
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Mobile Radio Communication Systems (AREA)
KR1020117014728A 2008-11-24 2009-11-18 모바일 광고 최적화 아키텍처 Ceased KR20110100631A (ko)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US11753908P 2008-11-24 2008-11-24
US61/117,539 2008-11-24
US12/489,208 US20100131352A1 (en) 2008-11-24 2009-06-22 Mobile ad optimization architecture
US12/489,208 2009-06-22

Publications (1)

Publication Number Publication Date
KR20110100631A true KR20110100631A (ko) 2011-09-14

Family

ID=42197178

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020117014728A Ceased KR20110100631A (ko) 2008-11-24 2009-11-18 모바일 광고 최적화 아키텍처

Country Status (8)

Country Link
US (1) US20100131352A1 (enExample)
EP (1) EP2366167A4 (enExample)
JP (1) JP5793081B2 (enExample)
KR (1) KR20110100631A (enExample)
CN (1) CN102265299A (enExample)
AU (1) AU2009316686B2 (enExample)
CA (1) CA2744217A1 (enExample)
WO (1) WO2010059695A2 (enExample)

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GB2456184A (en) * 2008-01-07 2009-07-08 Cvon Innovations Ltd System for selecting an information provider or service provider
US8223694B2 (en) * 2009-07-21 2012-07-17 Verizon Patent And Licensing, Inc. Enhanced information services using devices in short-range wireless networks
NZ587370A (en) * 2009-08-13 2012-03-30 Media Core Pty Ltd A computer-implemented method and a computerized trading platform for advertisement placement
US8996699B2 (en) 2009-12-17 2015-03-31 Amazon Technologies, Inc. Modifying network site behavior using session-level performance metrics
US8990103B2 (en) 2010-08-02 2015-03-24 Apple Inc. Booking and management of inventory atoms in content delivery systems
US8996402B2 (en) 2010-08-02 2015-03-31 Apple Inc. Forecasting and booking of inventory atoms in content delivery systems
US8510658B2 (en) 2010-08-11 2013-08-13 Apple Inc. Population segmentation
US9536249B2 (en) * 2010-09-29 2017-01-03 Excalibur Ip, Llc Measuring inline ad performance for third-party ad serving
US8751435B2 (en) * 2010-12-23 2014-06-10 Intel Corporation System and method for determining client-based user behavioral analytics
CN102647455B (zh) * 2012-03-23 2015-08-05 华为技术有限公司 移动广告的处理方法、代理服务器及终端
JP5688198B2 (ja) * 2012-05-21 2015-03-25 株式会社ナレッジフロー 返信処理機構を備えるｓｍｓメッセージ送信代行装置及びプログラム
US20130325594A1 (en) * 2012-06-05 2013-12-05 Yahoo! Inc. Sponsored applications
US20140249928A1 (en) * 2013-02-01 2014-09-04 Shelfbucks Shelf to consumer platform
US11017425B2 (en) * 2013-10-02 2021-05-25 Apple Inc. Optimization of promotional content campaigns
US20150100438A1 (en) * 2013-10-04 2015-04-09 Yahoo! Inc. Selecting among advertisements competing for a slot associated with electronic content delivered over a network based upon predicted latency
US20150339728A1 (en) * 2014-05-20 2015-11-26 Pubmatic, Inc. Ad serving and intelligent impression throttling techniques implemented in electronic data networks
US10672040B1 (en) * 2014-05-30 2020-06-02 Twitter, Inc. Ordering of fill requests to send to online ad networks to fill an ad unit in an electronic publisher application with an online advertising impression
JP5855732B2 (ja) * 2014-11-27 2016-02-09 株式会社ナレッジフロー Ｓｍｓメッセージ送信代行装置及びプログラム
JP6544916B2 (ja) * 2014-12-09 2019-07-17 ヤフー株式会社 広告配信管理装置、広告配信管理方法および広告配信管理プログラム
US10373190B2 (en) 2015-05-13 2019-08-06 Shelfbucks, Inc. System and methods for determining location of pop displays with wireless beacons through engagement with mobile devices
CN105828117A (zh) * 2016-03-02 2016-08-03 乐视云计算有限公司 一种基于用户行为分析的视频自动推送方法和装置
US20180109338A1 (en) 2016-10-05 2018-04-19 Shelfbucks, Inc. Analyzing movement of wireless beacons associated with retail displays
US11270348B2 (en) 2017-05-19 2022-03-08 Abl Ip Holding, Llc Systems and methods for tracking products transported in shipping containers
US11051056B2 (en) 2017-12-04 2021-06-29 At&T Intellectual Property I, L.P. Systems and methods to support cross platform addressable advertising
CN108234621A (zh) * 2017-12-28 2018-06-29 北京奇虎科技有限公司 一种处理移动终端广告展示的方法及移动终端
CN110163665B (zh) * 2019-04-30 2025-01-24 腾讯科技（深圳）有限公司 一种广告库存询量方法、装置、设备及存储介质
US20220292461A1 (en) * 2021-03-12 2022-09-15 Pandologic Ltd System and method for programmatic employment advertising

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KR100427681B1 (ko) * 2000-06-19 2004-04-27 인터내셔널 비지네스 머신즈 코포레이션 분산 데이터 처리 시스템에 있어서 동적 문서 생성용콤포넌트 모델 정의 장치 및 방법
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Also Published As

Publication number Publication date
JP5793081B2 (ja) 2015-10-14
WO2010059695A2 (en) 2010-05-27
CA2744217A1 (en) 2010-05-27
EP2366167A2 (en) 2011-09-21
EP2366167A4 (en) 2013-12-25
JP2012510111A (ja) 2012-04-26
CN102265299A (zh) 2011-11-30
AU2009316686B2 (en) 2016-05-19
AU2009316686A1 (en) 2010-05-27
US20100131352A1 (en) 2010-05-27
WO2010059695A3 (en) 2010-08-19

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