AU2009316686B2 - Mobile ad optimization architecture - Google Patents

Mobile ad optimization architecture Download PDF

Info

Publication number
AU2009316686B2
AU2009316686B2 AU2009316686A AU2009316686A AU2009316686B2 AU 2009316686 B2 AU2009316686 B2 AU 2009316686B2 AU 2009316686 A AU2009316686 A AU 2009316686A AU 2009316686 A AU2009316686 A AU 2009316686A AU 2009316686 B2 AU2009316686 B2 AU 2009316686B2
Authority
AU
Australia
Prior art keywords
request
sources
data
ads
silo
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
AU2009316686A
Other languages
English (en)
Other versions
AU2009316686A1 (en
Inventor
Manoj Malhotra
Sameer K. Merchant
Adam T. Schuetz
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
AdColony Inc
Original Assignee
AdColony Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by AdColony Inc filed Critical AdColony Inc
Publication of AU2009316686A1 publication Critical patent/AU2009316686A1/en
Application granted granted Critical
Publication of AU2009316686B2 publication Critical patent/AU2009316686B2/en
Assigned to AdColony Inc. reassignment AdColony Inc. Request for Assignment Assignors: ADMARVEL, INC.
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Mobile Radio Communication Systems (AREA)
AU2009316686A 2008-11-24 2009-11-18 Mobile ad optimization architecture Active AU2009316686B2 (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US11753908P 2008-11-24 2008-11-24
US61/117,539 2008-11-24
US12/489,208 US20100131352A1 (en) 2008-11-24 2009-06-22 Mobile ad optimization architecture
US12/489,208 2009-06-22
PCT/US2009/064947 WO2010059695A2 (en) 2008-11-24 2009-11-18 Mobile ad optimization architecture

Publications (2)

Publication Number Publication Date
AU2009316686A1 AU2009316686A1 (en) 2010-05-27
AU2009316686B2 true AU2009316686B2 (en) 2016-05-19

Family

ID=42197178

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2009316686A Active AU2009316686B2 (en) 2008-11-24 2009-11-18 Mobile ad optimization architecture

Country Status (8)

Country Link
US (1) US20100131352A1 (enExample)
EP (1) EP2366167A4 (enExample)
JP (1) JP5793081B2 (enExample)
KR (1) KR20110100631A (enExample)
CN (1) CN102265299A (enExample)
AU (1) AU2009316686B2 (enExample)
CA (1) CA2744217A1 (enExample)
WO (1) WO2010059695A2 (enExample)

Families Citing this family (31)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070115916A1 (en) * 2005-11-07 2007-05-24 Samsung Electronics Co., Ltd. Method and system for optimizing a network based on a performance knowledge base
WO2008107510A1 (en) * 2007-03-07 2008-09-12 Cvon Innovations Ltd An access control method and system
GB2448190A (en) * 2007-04-05 2008-10-08 Cvon Innovations Ltd Data delivery evaluation system
GB2450193A (en) * 2007-06-12 2008-12-17 Cvon Innovations Ltd Method and system for managing credits via a mobile device
GB2456184A (en) * 2008-01-07 2009-07-08 Cvon Innovations Ltd System for selecting an information provider or service provider
US8223694B2 (en) * 2009-07-21 2012-07-17 Verizon Patent And Licensing, Inc. Enhanced information services using devices in short-range wireless networks
NZ587370A (en) * 2009-08-13 2012-03-30 Media Core Pty Ltd A computer-implemented method and a computerized trading platform for advertisement placement
US8996699B2 (en) 2009-12-17 2015-03-31 Amazon Technologies, Inc. Modifying network site behavior using session-level performance metrics
US8990103B2 (en) 2010-08-02 2015-03-24 Apple Inc. Booking and management of inventory atoms in content delivery systems
US8996402B2 (en) 2010-08-02 2015-03-31 Apple Inc. Forecasting and booking of inventory atoms in content delivery systems
US8510658B2 (en) 2010-08-11 2013-08-13 Apple Inc. Population segmentation
US9536249B2 (en) * 2010-09-29 2017-01-03 Excalibur Ip, Llc Measuring inline ad performance for third-party ad serving
US8751435B2 (en) * 2010-12-23 2014-06-10 Intel Corporation System and method for determining client-based user behavioral analytics
CN102647455B (zh) * 2012-03-23 2015-08-05 华为技术有限公司 移动广告的处理方法、代理服务器及终端
JP5688198B2 (ja) * 2012-05-21 2015-03-25 株式会社ナレッジフロー 返信処理機構を備えるｓｍｓメッセージ送信代行装置及びプログラム
US20130325594A1 (en) * 2012-06-05 2013-12-05 Yahoo! Inc. Sponsored applications
US20140249928A1 (en) * 2013-02-01 2014-09-04 Shelfbucks Shelf to consumer platform
US11017425B2 (en) * 2013-10-02 2021-05-25 Apple Inc. Optimization of promotional content campaigns
US20150100438A1 (en) * 2013-10-04 2015-04-09 Yahoo! Inc. Selecting among advertisements competing for a slot associated with electronic content delivered over a network based upon predicted latency
US20150339728A1 (en) * 2014-05-20 2015-11-26 Pubmatic, Inc. Ad serving and intelligent impression throttling techniques implemented in electronic data networks
US10672040B1 (en) * 2014-05-30 2020-06-02 Twitter, Inc. Ordering of fill requests to send to online ad networks to fill an ad unit in an electronic publisher application with an online advertising impression
JP5855732B2 (ja) * 2014-11-27 2016-02-09 株式会社ナレッジフロー Ｓｍｓメッセージ送信代行装置及びプログラム
JP6544916B2 (ja) * 2014-12-09 2019-07-17 ヤフー株式会社 広告配信管理装置、広告配信管理方法および広告配信管理プログラム
US10373190B2 (en) 2015-05-13 2019-08-06 Shelfbucks, Inc. System and methods for determining location of pop displays with wireless beacons through engagement with mobile devices
CN105828117A (zh) * 2016-03-02 2016-08-03 乐视云计算有限公司 一种基于用户行为分析的视频自动推送方法和装置
US20180109338A1 (en) 2016-10-05 2018-04-19 Shelfbucks, Inc. Analyzing movement of wireless beacons associated with retail displays
US11270348B2 (en) 2017-05-19 2022-03-08 Abl Ip Holding, Llc Systems and methods for tracking products transported in shipping containers
US11051056B2 (en) 2017-12-04 2021-06-29 At&T Intellectual Property I, L.P. Systems and methods to support cross platform addressable advertising
CN108234621A (zh) * 2017-12-28 2018-06-29 北京奇虎科技有限公司 一种处理移动终端广告展示的方法及移动终端
CN110163665B (zh) * 2019-04-30 2025-01-24 腾讯科技（深圳）有限公司 一种广告库存询量方法、装置、设备及存储介质
US20220292461A1 (en) * 2021-03-12 2022-09-15 Pandologic Ltd System and method for programmatic employment advertising

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060212350A1 (en) * 2005-03-07 2006-09-21 Ellis John R Enhanced online advertising system
US7356477B1 (en) * 2000-09-01 2008-04-08 Symbol Technologies, Inc. Frames-based advertising service with response and activity reporting
US20080232561A1 (en) * 2007-03-20 2008-09-25 Microsoft Corporation Advertising funded data access services

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100427681B1 (ko) * 2000-06-19 2004-04-27 인터내셔널 비지네스 머신즈 코포레이션 분산 데이터 처리 시스템에 있어서 동적 문서 생성용콤포넌트 모델 정의 장치 및 방법
CN1781296A (zh) * 2003-04-03 2006-05-31 诺基亚公司 用于管理语境相关信息的系统、移动站、方法和计算机程序产品
US20050182676A1 (en) * 2004-02-17 2005-08-18 Chan Brian K.K. Method and system for advertisement campaign optimization
KR100458461B1 (ko) * 2004-03-04 2004-11-26 엔에이치엔(주) 지식 광고 방법 및 지식 광고 시스템
WO2005114525A2 (en) * 2004-05-21 2005-12-01 Dizpersion Group, L.L.C. Method and system for providing network based target advertising and encapsulation
US8484308B2 (en) * 2004-07-02 2013-07-09 MatrixStream Technologies, Inc. System and method for transferring content via a network
US20060080321A1 (en) * 2004-09-22 2006-04-13 Whenu.Com, Inc. System and method for processing requests for contextual information
US20070100806A1 (en) * 2005-11-01 2007-05-03 Jorey Ramer Client libraries for mobile content
US20080109285A1 (en) * 2006-10-26 2008-05-08 Mobile Content Networks, Inc. Techniques for determining relevant advertisements in response to queries
KR100860411B1 (ko) * 2006-12-08 2008-09-26 한국전자통신연구원 멀티캐스트를 이용한 양방향 지역 광고 시스템 및 방법

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7356477B1 (en) * 2000-09-01 2008-04-08 Symbol Technologies, Inc. Frames-based advertising service with response and activity reporting
US20060212350A1 (en) * 2005-03-07 2006-09-21 Ellis John R Enhanced online advertising system
US20080232561A1 (en) * 2007-03-20 2008-09-25 Microsoft Corporation Advertising funded data access services

Also Published As

Publication number Publication date
JP5793081B2 (ja) 2015-10-14
WO2010059695A2 (en) 2010-05-27
CA2744217A1 (en) 2010-05-27
KR20110100631A (ko) 2011-09-14
EP2366167A2 (en) 2011-09-21
EP2366167A4 (en) 2013-12-25
JP2012510111A (ja) 2012-04-26
CN102265299A (zh) 2011-11-30
AU2009316686A1 (en) 2010-05-27
US20100131352A1 (en) 2010-05-27
WO2010059695A3 (en) 2010-08-19

Similar Documents

Publication Publication Date Title
AU2009316686B2 (en) Mobile ad optimization architecture
US20230419358A1 (en) Application program interface script caching and batching
US9779413B2 (en) Method and system for optimum placement of advertisements on a webpage
US8825757B2 (en) Unified collection and distribution of data
US20110040617A1 (en) Management of publisher yield
US7260783B1 (en) System and method for delivering targeted content
US10878463B2 (en) E-mail based dynamic advertising
JP4621793B2 (ja) 広告配信サーバ
US20080228571A1 (en) Automated recommendation of targeting criteria
US9098857B1 (en) Determining effectiveness of advertising campaigns
US10275793B2 (en) Content delivery system using natural query events
US8396746B1 (en) Privacy preserving personalized advertisement delivery system and method
US20070005420A1 (en) Adjustment of inventory estimates
US12255968B2 (en) Edge-based site analytics

Legal Events

Date Code Title Description
FGA Letters patent sealed or granted (standard patent)
PC Assignment registered

Owner name: ADCOLONY INC.

Free format text: FORMER OWNER(S): ADMARVEL, INC.