KR20110013682A - Compensation reserving system for experience marketing toward new product and method thereof - Google Patents

Compensation reserving system for experience marketing toward new product and method thereof Download PDF

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KR20110013682A
KR20110013682A KR1020090071268A KR20090071268A KR20110013682A KR 20110013682 A KR20110013682 A KR 20110013682A KR 1020090071268 A KR1020090071268 A KR 1020090071268A KR 20090071268 A KR20090071268 A KR 20090071268A KR 20110013682 A KR20110013682 A KR 20110013682A
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product
experience
information
marketing
module
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KR1020090071268A
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Korean (ko)
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김경묵
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스토리라운지 주식회사
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0238—Discounts or incentives, e.g. coupons or rebates at point-of-sale [POS]

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Abstract

Compensation earning system for a new product experience marketing according to the present invention, POS server for collecting member information while providing an opportunity to experience the product through the offline store; A web server which collects member information uploading member-provided content including evaluation contents of the product while promoting the product through an online web site; And a central control server configured to receive member information through the POS server and a web server to execute member target marketing for the corresponding product.

According to the reward accumulation system for new product experience marketing according to the present invention, by providing a variety of product experience space directly offline and paying reward points to consumers who participated in the product experience, more consumers voluntarily participate in the product experience later With the advantage of naturally obtaining consumer information that can be used for marketing, the online website can promote product promotion effects through product evaluation information in comments, testimonials, blogs, etc., and pay compensation to the user. It has the effect of pioneering sound marketing strides.

Description

COMPONENT RESERVING SYSTEM FOR EXPERIENCE MARKETING TOWARD NEW PRODUCT AND METHOD THEREOF}

The present invention is a reward earning system and method for new product experience marketing, and more specifically, paying reward points to users who have used the products directly displayed in offline stores to collect benefits while collecting member information to provide customer marketing materials. In addition, by advertising the product on the online website and paying reward points to users who rated the product, consumers can directly participate in the product in a more natural and rational manner and actively participate in marketing. It relates to a reward accumulation system and method for new product experiential marketing to form a population.

 Currently, more and more companies are advertising and marketing a specific consumer group rather than advertising to an unspecified number of people. This is called target marketing based on CRM.

 An example of such a target marketing is to select a target audience in the form of a consumer experience group, a housewife evaluation group, and a blogger experience group to experience the company's products, and to post the product's experiences on bloggers and cafes, and then reward them financially. There is a way to do this.

 In particular, in the case of power bloggers, when posting product reviews on their blogs, the propagation effect is enormous, and many companies are actively participating in power bloggers to promote new products.

 However, as companies are indiscriminately conducting experiential marketing of new products in the situation that there is no proper method for rewarding such selected advertisement targets, it is often expensive without any consistency and special system. The publicity effect is also falling due to the lack of targets for advertising targets.

Korean Patent Application No. 10-2000-0065421 The experience-type advertising system using the Internet virtual space provides a virtual space through the Internet and displays the advertisement product so that the user can get a virtual experience even if the product is virtual. Although the technical content has been posted to stimulate the direct purchase induction effect of using the product, it is difficult to have a feeling or a sense of direct use of the product due to the limitation of the virtual space, or there are extremely limited products that can feel the actual feeling in the virtual space. There was a problem.

In addition, the product sales system and the control method of the domestic patent application No. 10-2005-0098034 experience, it consists of a method of receiving the user information from the user to obtain a sample for the experience and distributes the sample for the experience to a specific user. This is not only limited to the target of advertising because it is possible to obtain a sample limited to the user who applied for the application through the Internet, and there is a shortage that it does not escape the existing limitation of the Internet.

Therefore, it is possible to implement more rational and natural target marketing by actively creating an atmosphere where product experience can be performed directly in offline stores, allowing more users to voluntarily experience the product and at the same time obtain member information in return. There is a need for new and advanced experience marketing.

The present invention has been made to overcome the problems of the above technology, by securing a product experience space in the offline store to pay reward points to users who have experienced the product on the use of products, such as more naturally more users visit the offline store Its main purpose is to provide a rewards system through experiential marketing to experience the product and obtain member information about it.

Another object of the present invention is to provide online advertising and advertising target information by providing product rewards by guiding off-line product experience spaces online and selecting users who have evaluated the product online in parallel with product advertising on an online web site. To make it possible.

Another object of the present invention is to grasp the specific experience information for each product for members who experienced the product in the offline store, that is, the number of experiences, the time of experience, the concentration of the experience to present specific analysis information on the product experience to use as marketing materials To make it possible.

A further object of the present invention is to pay reward points through a medium such as a membership card so that the member subsequently visits the offline store to induce continued interest and purchase of the product.

In order to achieve the above object, the reward accumulation system for new product experiential marketing according to the present invention, the POS server for collecting the member information while providing an opportunity to experience the product through the offline store; A web server which collects member information uploading member-provided content including evaluation contents of the product while promoting the product through an online web site; And a central control server configured to receive member information through the POS server and a web server to execute member target marketing for the corresponding product.

In addition, the force server, a force system including a function that can recognize the experience card; A product barcode generation module for generating a barcode containing identification information of the product and information for confirming experience; An experience card management module configured to process the barcode on a experience card arranged around the product; An experience card recognition module for recognizing product experience information by bringing the experience card associated with the product into contact with a POS system from a member who has experienced the product; A membership card management module for issuing and processing a membership bar for accumulating reward points to a member who has experienced the product; Member information input module for receiving the personal information of the member who experienced the product; And a reward point earning module for earning reward points to members who have experienced the product.

In addition, the web server, an experiential product notification module for promoting the product on the display screen and guide the experience event information that is carried out in a specific offline store; Member providing content grasping module for grasping the member-provided content consisting of any one of reviews, comments, evaluation blog, survey about the product; A member information input module configured to receive information of a member uploading the member provision content; And a reward point earning module for paying reward points to the members who uploaded the member-provided content.

In addition, the central control server, a product information analysis module for analyzing the product experience information received through the experience card recognition module; A member information analysis module for analyzing the member information received through the member information input module in association with the product information analysis module; And a marketing execution module for establishing a target marketing plan for a specific member of the product through the information in the member information input module, the product information analysis module, and the member information analysis module.

According to the reward accumulation system for new product experience marketing according to the present invention,

1) By providing various product experience spaces offline and paying reward points to consumers who participated in product experiences, more consumers voluntarily participate in product experiences, so that they can naturally obtain consumer information that can be used for future marketing. To have,

2) In the online web site, the product evaluation information in the member's comments, testimonials, blogs, etc. can be promoted, and the rewards can be paid to the corresponding users, thereby pioneering sound marketing activities.

3) Through detailed product experience information of members who participated in the offline store, you can get more detailed and reasonable product experience information and use it as marketing information.

4) As a customer management activity, such as issuing a membership card, it has the effect of providing a marketing base that keeps consumers interested in the product.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. The accompanying drawings are not drawn to scale and wherein like reference numerals in the various drawings refer to like elements.

1 is a conceptual diagram illustrating a schematic server configuration of a reward accumulation system for new product experiential marketing according to the present invention.

As can be seen from Fig. 1, the system according to the present invention extracts the member's information through the member activities in the POS system (force terminal) 11 and the web site 21 arranged in each store, and the member information. In other words, it provides a foundation for using new product marketing and CRM information. In other words, an offline store managed by the POS system 11 provides a new product and provides a member with an opportunity to use the new product. In 21), the member information is extracted through the user's new product testimonials or evaluation, but a certain reward point is paid to the member who experienced the new product directly in the offline store or gave a review or testimonial on the online website 21. In this way, a more natural and voluntary member information collection base can be established.

To this end, the system according to the present invention has a central control server 30, a force server 10, a web server 20.

The POS server 10 manages the POS system, that is, the POS terminal 11 disposed in each offline store, receives information of a member who has experienced a new product, pays reward points, and provides member information for each store. In order to manage and store, the web server 20 grasps the trends or activities of the members who made new product testimonials or other evaluations on the website 21 connected to the system, and pays the members while also paying reward points. Provides the ability to retrieve information.

The central control server 30 collects the member information inputted from the POS server 10 and the web server 20 to provide reward point payment status, member activity trends, member evaluation history for new products, and CRM data through member information analysis. It plays a role of utilization.

That is, the system according to the present invention provides a richer environment where members can directly access and feel new products both online and offline, and at the same time, pay reward points that can be beneficial to members in order to induce voluntary participation of members. By identifying members' reactions to new products more immediately and concretely, it provides characteristics that enable rational marketing of members who provide marketing direction and member information about new products.

The system according to the present invention, of course, focuses on finding ways to pioneer marketing strides for new products, but the present invention is not limited thereto, and the basic technical idea of the present invention may be used for various products for existing products. It will be apparent that the technical characteristics of the present invention are not limited to a specific product group because it can.

Figure 2 is a block diagram showing a specific configuration for a reward accumulation system for new product experience marketing according to the present invention.

As can be seen from Figure 2, the system according to the present invention can be specifically realized through the detailed configuration of the central control server 30, POS server 10, Web server 20, specifically, product barcode generation Module 110, experience card management module 120, experience card recognition module 130, membership card management module 140, experience product notification module 150, member provided content identification module 160, member information input module 170, a reward point providing module 190, a product information analysis module 210, a member information analysis module 220, and a marketing execution module 230 are included.

As mentioned above, the system according to the present invention is composed of a central control server 30, a force server 10, a web server 20, the force server 10 is a product barcode generation module 110, experience card Management module 120, experience card recognition module 130, membership card management module 140, member information input module 170, reward point providing module 180, the web server 20 is a notice of the experience product Module 150, a member providing content identifying module 160, a member information input module 170, and a reward point providing module 180. The central control server 30 includes a product information analyzing module 210 and member information. Including the analysis module 220 and the marketing execution module 230 to manage each.

First, the product barcode generation module 110 performs a function of issuing a barcode containing product information for each individual product provided in the offline store.

That is, in the present invention, the experience card containing the barcode matching each product is arranged and displayed for each product, so that the barcode containing the product information of each product is issued to grasp the experience of each product. .

The product information contained in such a bar code contains information such as the frequency of experience, the time of experience, the degree of experience concentration, and the like.

The frequency of experience is information to determine how many times a specific product has been used during a day (or N hours). The experience time means information about the time each member has experienced a specific product. If a particular product is a digital camera, this information is used to determine the degree to which the member used the digital camera's detailed functions (ie, how often the user used the detailed functions such as AF manual setting, ISO change, and continuous shooting speed setting).

In particular, in order to grasp the experience time or the frequency of experience, it is possible to provide a specific sensor or have a communication function in the experience card itself or in the vicinity thereof.

For example, in order to determine the experience time, a contact sensor is installed on the product itself in order to know that the member is located near the product so that the member can start measuring the experience time when the member touches the product or press the start switch to experience. It is also possible to start measuring the time and to provide a communication function between the product and the experience card in order to determine the frequency of the experience so that the frequency of the function experienced by the member can be sent from the product to the experience card.

That is, in order to obtain the experience information, the experience card management module 120 to be described later will be given an additional function to the experience card based on the product barcode.

It is more preferable that the commodity bar code is made of a two-dimensional bar code in order to collect a variety of detailed information more quickly.

The experience card management module 120 stores the product barcode on a card, such as a magnetic card or a smart card, which is disposed around the product instead of the product, that is, a 'experience card' and additionally adds a communication function to the experience card and In addition to communicating, the experience card performs the overall management functions of performing data exchange with the POS system.

An experience card is a card placed around a product that is being sold or planned to be sold at an offline store. The experience card provides a function that allows a general member who enters the offline store to check the product experience for such a member when they experience the product. In other words, it refers to a card arranged around a product in a state in which a product barcode is recorded in order to grasp the member's product experience.

When a member experiences a certain product at an offline store, the member is set to contact the experience card with a force system that is arranged at the store exit side with the experience card belonging to the product when leaving the store.

That is, the experience card management module 120 records the barcode generated by the product barcode generation module 110 on the experience card and at the same time acquires the product experience information of the member, using the communication device, the product as an experience card. When the experience information is sent, it is received so that the product management information is recorded together with the product barcode, and at the same time, the overall management to enable the linkage with the POS system 11 can be established.

The product experience that is meant in the present invention can be made in more various ways.

For example, the experience of using cosmetics / fragrances directly, the experience of allowing direct manipulation of electronic devices, the experience of allowing food to be eaten directly, and the distribution of sample goods directly to members in the case of portable products. In the case of products such as experiences and clothes, wear clothes, take pictures, and send photos to members' emails. In the case of golf equipments, golf equipments are worn or possessed directly at the virtual golf driving range and recommended for actual use. Benefits include free trials and experiences that allow users to take measurements, such as offering free goods or instant eligibility through service draws.

In addition, of course, the goods in the present invention may include intangible services, services as well as tangible goods.

The experience card recognition module 130 according to the present invention is provided in the POS system 11 and executed. Specifically, a member who has completed an experience with a specific product may access the POS system with an experience card arranged around the product. When performing the function of receiving the product experience information of the member.

That is, the experience card recognition unit including the experience card recognition function is included in the force system (force terminal) 11 arranged in the offline store, so that the member has contacted the experience card recognition unit of the force system 11. At the same time, the experience card collects the product experience information for the member, and at the same time, the experience card is initially set so that subsequent members can prepare to use the experience card.

The membership card management module 140 manages a membership card, which is a card issued to a member, and performs an issuance and management function of a membership card, which is a medium chain that can mainly secure reward points and secure the benefits granted by the offline store. By doing so, before contacting the experience card with the force system 11, the system manager (store manager) receives the member's information and issues a membership card to the member.

That is, the stop card management module 140 issues a membership card to a member who has visited an offline store and experiences a product, and at the same time accumulates reward points to be described later, the basis for continuous management and marketing of the member. It is responsible for providing the service.

3 is a conceptual diagram illustrating a schematic function of the experience product notification module according to the present invention.

The system according to the present invention provides a web site in order to collect member information through an online web site 21 in addition to obtaining member information at the above-mentioned offline store, and provides a web site for a specific product. In addition to marketing, it also encourages active participation of members. In particular, the web site 21 managed by the web server 20 guides practical experience events such as product experience events executed in offline stores, and directly uses or purchases products. Allow members to do a variety of activities, such as testimonials, comments, and track packs for blogging.

First, the web server 20 provides a function of notifying experience information about a corresponding product in a specific offline store in the notification corner of the web site 21 through the experience product notification module 150.

The experience product notification module 150 provides a function of guiding a product experience corner, a place, and a time generated in each offline store by connecting the web server 20 and the POS server 10.

In other words, by providing the user with the opportunity to experience the product directly by prompting the user to visit the offline store to the user who does not yet know the existence of the product, and to provide a guide function for obtaining specific member information.

4 is a conceptual diagram illustrating a state of grasping a member blog in the member providing content identification module according to the present invention, and FIG. 5 is a conceptual diagram illustrating a survey in the member providing grasp module according to the present invention.

Member-provided content grasp module 160 is for checking the member's reaction to the product, a specific keyword (for example, in the product, such as reviews, comments, ratings, posts, surveys, etc. It extracts keywords such as 'good' and 'comfortable' which can be recognized as a good evaluation of the product, or identifies the amount of testimonials / comments evaluated for each product.

In other words, it is possible to catch members' response to the relevant products such as user reviews uploaded from the website, such as testimonials, comments, blog links, track packs, surveys, etc. It extracts text including specific keyword from member-provided contents so that benefits (reward points, etc.) can be given to the member.

In other words, the present invention grasps the response and experience of the product through online / offline to identify the immediate and near real-time response to the product to provide a feature that can be used as subsequent product sales strategy information. There is a number.

The member information input module 170 may naturally collect personal information and personal information about the member in a step before issuing a membership card in the POS system 11 or uploading member-provided content in the online web site 21. After creating an atmosphere in which the specific member information is input, for example, in an offline store, when the membership card issuing stage or the experience card contacts the POS system 11, the membership card is brought into contact with the POS system. In order to naturally collect and the online web site 21 to collect at the stage of membership registration or before uploading the user reviews in order to earn reward points to be described later.

This member information is finally transmitted to the central control server 30 through the POS server 10 to the web server 20 to be used as subsequent data management and advertisement marketing materials.

The reward point providing module 180 earns reward points that perform functions such as cyber money from members who have experienced the product in an offline store or uploaded member-provided content from the online web site 21 to more actively participate in voluntary participation of members. It provides a function that can lead to

That is, in the offline store, a reward amount of a certain amount is accumulated in the membership card, and in the online website, reward points are paid to all members who upload the member-provided content including the specific keyword or the member-provided content.

This reward point payment can be promoted to members in advance, that is, by informing the members in advance that a certain benefit can be achieved by experiencing the product or uploading testimonials. To ensure the possibility of recording testimonials.

The central control server 30 according to the present invention includes a product information analysis module 210, a member information analysis module 220, and a marketing execution module 230 to provide a function for establishing a specific marketing strategy.

First, the product information analysis module 210 extracts a product having the most number of times of online or offline experiences or a number of times of uploading of member-provided contents, or grasps the average time of experience for a specific product, the number of times of experience, and the propensity of the experience user. Perform the function to make it work.

In other words, the product information analysis module 210 performs a function of analyzing the product experience information obtained from the experience card, and comprehends the product by grasping the direct response of the consumer and the popularity of each product in real time. Allows you to gather devises or follow-up marketing strategies.

The member information analysis module 220 provides a function for identifying a member's propensity for experiencing or evaluating a specific product, for example, responding to a corresponding product according to a member's age, gender, age, and product experience time. It is responsible for automatically inferring or experimentally judging by predetermined criteria to obtain product response information for each member.

The marketing execution module 230 serves to execute specific marketing of a specific product based on the evaluation information analyzed by the product information analysis module 210 and the member information analysis module 220 as well as the member information.

In other words, the marketing execution module 230 aggregates the information provided through the member information input module 170, the product information analysis module 210, and the member information analysis module 220, and utilizes the information as a CRM data for the corresponding product. , Specific marketing such as target marketing and event occurrence for specific members.

Figure 6 is a flow chart illustrating a schematic procedure for a reward accumulation method for new product experience marketing according to the present invention.

The method according to the present invention can be derived through the above-described system configuration, and when described with reference to FIG. 6, the method is distinguished from a member case and an advertiser for executing a product advertisement.

First of all, in the case of a member, the first step of generating a barcode containing product information disposed in an offline store is recorded on an experience card, placing the experience card near the product, and providing an environment in which the product can be experienced. A second step, a third step of bringing the experience card into contact with the POS system from a member who has experienced the product, a fourth step of receiving information of a member who has experienced the product, and product information of the experience card connected to the force system And a fifth step of transmitting the member information to the central control server, and a sixth step of executing a marketing strategy for the corresponding product through the product information and the member information received from the central control server.

In addition, advertisers can sign up through the system, set periods for displaying the products in offline stores, product experience types and contents, and execute online / offline marketing of the products and reward points. Make sure you are provided with the member information you obtained by paying the membership.

As described so far, the configuration and operation of the reward accumulation system for new product experience marketing according to the present invention have been expressed in the above description and the drawings, but this is merely an example, and the spirit of the present invention is not limited to the above description and the drawings. And, of course, various changes and modifications are possible within the scope without departing from the spirit of the present invention.

1 is a conceptual diagram showing a schematic server configuration for a reward accumulation system for new product experiential marketing according to the present invention.

Figure 2 is a block diagram showing a specific configuration for a reward accumulation system for new product experience marketing according to the present invention.

3 is a conceptual diagram for guiding a schematic function for a trial product notification module according to the present invention.

4 is a conceptual diagram illustrating a state of grasping a member blog in the member providing content identification module according to the present invention.

5 is a conceptual diagram illustrating a survey in a member providing grasp module according to the present invention.

Figure 6 is a flow chart illustrating a schematic procedure for a reward earning method for new product experiential marketing according to the present invention.

<Explanation of symbols for the main parts of the drawings>

10: POS Server 140: membership card management module

20: Web server 150: trial product notification module

30: central control server 160: member providing content identification module

110: product bar code generation module 170: member information input module

120: experience card management module 180: reward point providing module

130: experience card recognition module 210: product information analysis module

Claims (7)

As a reward accumulation system for new product experience marketing, A POS server that collects member information while providing a member with an opportunity to experience the product through an offline store; A web server which collects member information uploading member-provided content including evaluation contents of the product while promoting the product through an online web site; And a central control server configured to receive member information through the POS server and a web server to execute member target marketing for the corresponding product. The reward accumulation system for new product experience marketing. The method of claim 1, The force server, POS system including the ability to recognize the experience card; A product barcode generation module for generating a barcode containing identification information of the product and information for confirming whether the experience is experienced; An experience card management module configured to process the barcode on a experience card arranged around the product; An experience card recognition module for recognizing product experience information by causing the experience card associated with the product to contact the POS system from a member who has experienced the product; A membership card management module for issuing and processing a membership bar for accumulating reward points to a member who has experienced the product; Member information input module for receiving the personal information of the member who experienced the product; Rewards points earning module for earning reward points to members who have experienced the product; Rewards earning system for a new product experience marketing comprising a. The method of claim 1, The web server, An experience product notification module for promoting a product on a display screen and guiding experience event information performed in a specific offline store; Member providing content grasping module for grasping the member-provided content consisting of any one of reviews, comments, evaluation blog, survey about the product; A member information input module configured to receive information of a member uploading the member provision content; And a reward point earning module for paying reward points to a member who uploaded the member provided contents. Reward accumulation system for new product experience marketing. The method of claim 2 or 3, The central control server, A product information analysis module for analyzing product experience information received through the experience card recognition module; A member information analysis module for analyzing the member information received through the member information input module in association with the product information analysis module; And a marketing execution module for establishing a target marketing plan for a specific member of the product through the information in the member information input module, the product information analysis module, and the member information analysis module. Reward Earning System. 3. The method of claim 2, The experience card and the product associated with the experience card have a function to communicate with each other, The product associated with the experience card is provided with a touch sensor, In the experience card management module, when the member contacts the corresponding product, characterized in that the measurement start information of the experience time to be recorded in the experience card, reward reward system for new product experience marketing. 3. The method of claim 2, The experience card and the product associated with the experience card have a function to communicate with each other, The product associated with the experience card is provided with a detailed function execution determiner, In the experience card management module, when the member executes the detailed function of the product, characterized in that the information captured by the detailed function execution determiner to the experience card, characterized in that the reward accumulation system for new product experience marketing. As a reward earning method for new product trial marketing, A first step of generating a barcode containing product information arranged in an offline store and recording the barcode on an experience card, and placing the experience card near a corresponding product; A second step of providing an environment in which the product can be experienced; A third step of allowing the experience card to contact the POS system from a member who has experienced the product; A fourth step of receiving information of a member who has experienced the product; A fifth step of transmitting product information and member information of the experience card connected to the POS system to a central control server; And a sixth step of executing a marketing strategy for the corresponding product through the product information and the member information received from the central control server.
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Publication number Priority date Publication date Assignee Title
KR101478795B1 (en) * 2013-05-10 2015-01-07 강호남 Integrated management system for global marketing and method thereof
KR20170120941A (en) * 2016-04-22 2017-11-01 주식회사 넥스코스 The system for interaction advertisement combined on-line and off-line and that of method for advertisement
KR20210028456A (en) * 2019-09-04 2021-03-12 조명환 Design aesthetic evaluation system based on customized big data analysis for new product development
JP2022191187A (en) * 2021-06-15 2022-12-27 リプム インコーポレイテッド Non-face-to-face secondhand transaction system and secondhand transaction method
KR20230012121A (en) * 2021-07-14 2023-01-26 박희원 Method for products marketing and sales using free offering of fashion items based on online or offline personal fashion show, system and computer-readable medium recording the method
KR102570366B1 (en) 2022-08-03 2023-08-28 주식회사 에이비파트너스 Server for providing optimal marketing according to a product

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101478795B1 (en) * 2013-05-10 2015-01-07 강호남 Integrated management system for global marketing and method thereof
KR20170120941A (en) * 2016-04-22 2017-11-01 주식회사 넥스코스 The system for interaction advertisement combined on-line and off-line and that of method for advertisement
KR20210028456A (en) * 2019-09-04 2021-03-12 조명환 Design aesthetic evaluation system based on customized big data analysis for new product development
JP2022191187A (en) * 2021-06-15 2022-12-27 リプム インコーポレイテッド Non-face-to-face secondhand transaction system and secondhand transaction method
KR20230012121A (en) * 2021-07-14 2023-01-26 박희원 Method for products marketing and sales using free offering of fashion items based on online or offline personal fashion show, system and computer-readable medium recording the method
KR102570366B1 (en) 2022-08-03 2023-08-28 주식회사 에이비파트너스 Server for providing optimal marketing according to a product
KR102595101B1 (en) 2022-08-03 2023-10-30 주식회사 에이비파트너스 systems and methods for data-driven marketing evaluation
KR102595097B1 (en) 2022-08-03 2023-10-30 주식회사 에이비파트너스 process and system for product marketing efficiency analysis
KR102619322B1 (en) 2022-08-03 2024-01-02 주식회사 에이비파트너스 data-driven servers and methods for optimizing marketing strategies

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