KR101478795B1 - Integrated management system for global marketing and method thereof - Google Patents

Abstract

The present invention relates to an integrated management system for global marketing that can reduce marketing costs by promoting goods and services provided by sellers by connecting marketing and operation management of domestic and overseas operation sites to connect consumers and sellers, The present invention also provides a method for providing a method for providing a service, which includes an integrated database unit for classifying and storing goods and contents input from an administrator in accordance with a division of an administrator (seller) An API processing unit for sharing goods and contents with each other, and a verification unit for verifying whether the registration possibility per interworking channel is valid through a formalized verification rule set in an interworking channel provided before an intervention channel is provided A processing unit, and information collected from goods and contents Calculating a compensation amount including a point or a reserve for each compensation type based on the statistical data established by the statistical processing unit, and outputting the calculated compensation amount to the statistical processing unit And a settlement processor for providing an electronic payment service to the user terminal connected to the interworking channel and requesting payment confirmation with the VAN and processing the settlement service for goods and contents.

Description

Integrated management system for global marketing and its method [

The present invention relates to an integrated management system and method for global marketing capable of integrally marketing and operating and managing domestic and overseas operation sites.

Today, the remarkable development of information and communication technology is rapidly spreading the spread of computers and the internet, and the e-commerce, which was used only within a limited range, has recently been used in the fields of trade, distribution and finance as well as economy and society Is spreading. As a result, new marketing techniques are emerging in the marketing field, which is done offline.

Network marketing is a system in which a consumer who uses a product recognizes the excellence of the product and voluntarily turns it into a seller, plays the role of the consumer and the seller at the same time, consumes the product directly, introduces the product to others and sells it do. Accordingly, the process of switching from a newly formed consumer to a seller is repeated, which means that all the members are connected to the network and the sales range of the product is gradually widened. In addition, the profit (margin) generated when selling the product is distributed to the seller and the person who introduced the seller, which is a motive for motivating the sales of the product.

However, these network marketing companies (headquarters) have focused only on marketing for their members due to their business characteristics, and there is a problem that it is difficult for a network marketing company to acquire general customers in conducting online electronic commerce due to the characteristics of offline business . In order to solve the above problems, a system for managing network marketing on the internet has emerged. The network marketing management system connects product producers with buyers and distributes the profit corresponding to the purchase price of the goods purchased by the consumers to the related buyers.

Another marketing technique is cashback marketing. This means that a member of a member company (a franchisee) accumulates a predetermined amount of money in proportion to a commodity amount to a purchaser (member) who has provided a predetermined commodity, and if the predetermined period elapses or exceeds a predetermined reserve amount, It is a way of giving. It is widely used in many fields today because it can increase the sales of member companies by encouraging members to visit members again in anticipation of the reserve fund return. Members are not limited to a single company, product, or service, and several types of companies collaborate to operate a cash back system for various products or services.

However, cash-back marketing has a drawback in that it is not easy to expand the number of members because it requires complicated procedures to adjust the interests of related parties and decide whether to newly register or not in order to register new members. In addition, there is a disadvantage that marketing costs for promoting merchants and stores are high.

In the case of conventional network marketing, there is no integrated management system for global marketing that can integrate marketing, operation and management of domestic and overseas business. Therefore, domestic marketing (web site, cafe, blog, etc.) Marketing is separately operated, which leads to an increase in the cost, manpower, and time to be administered.

Therefore, through the service for global marketing, sellers can easily acquire excellent customers while reducing marketing costs. Consumers can utilize global marketing more comfortably, .

SUMMARY OF THE INVENTION Accordingly, the present invention has been made in order to solve the above-mentioned problems, and it is an object of the present invention to provide a method and system for marketing and operating a domestic and overseas operation site, The present invention provides an integrated management system and method for global marketing that can reduce the number of users.

Another object of the present invention is to provide an integrated management system and method for global marketing for unified management of points and reserves of all registered global franchisees and managers (sellers) and automatic distribution of the points and reserves to facilitate convenience of sellers .

Other objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

According to another aspect of the present invention, there is provided an integrated management system and method for global marketing, including: an integrated database unit for classifying and storing goods and contents input from an administrator according to a category of a manager (seller) An API processing unit for providing goods and contents inputted by an administrator through a plurality of interlinked channels and sharing products and contents with the provided channels, and an API processing unit for setting an interlocking channel provided before the goods and contents inputted by the administrator are provided in an interworking channel A statistical processing unit for statistically constructing statistical data collected from the goods and contents and providing the statistical data to the manager terminal, Based on the statistical data built up in the point or reserve by compensation type A payment processing unit for providing the calculated compensation money to the statistical processing unit, and an electronic payment service to the user terminal connected to the interworking channel, requesting and confirming payment approval by the VAN, And a payment processing unit for processing the service.

Preferably, the merchandise is merchandise information for sales to be transmitted to a general shopping mall, and the content is value information indicative of merchandise value of advertisement, publicity, comment, and evaluation.

Preferably, the plurality of channels to be interlocked include a web program built-in site, an overseas open market, a domestic open market, a Google shopping market, and an SNS site.

Preferably, the collected information, which is statistically processed by the statistical processing unit, includes registration, settlement, participation, sharing, interest, evaluation and compensation of goods and contents.

According to an aspect of the present invention, there is provided an integrated management method for global marketing, comprising: (A) when goods and content information for interworking with an interworking channel are input from an administrator (seller) (B) if the interworking channel in which the inputted goods and contents are shared is selected, before the product and the contents inputted by the manager are provided to the interworking channel, And (C) if it is verified that the possibility of registration by the interworking channel is valid, providing the input goods and contents as an interlocked channel, And (D) collecting information on products and contents shared in the interworking channel, (E) calculating a compensation amount to be paid to an administrator for each type of compensation set in advance for each product or each content based on the constructed statistical data; F) constructing statistical data for each manager by constructing the statistical data in a database and storing the statistical data.

Preferably, the step (B) includes the steps of: judging whether the inputted information is goods or contents when the goods and contents are inputted by the manager, and sorting the classified goods and contents by the formatted pre- A first verification step of verifying whether or not the required input item data, i.e., the input information value of the data, is missing through the verification rule; and a verification step of checking whether the input information value of the first verified data matches the predetermined verification rule A third verification step of verifying whether the input product information and the content match an input information value of image data through a formal verification rule preset for each interworking channel when there is an image among the inputted goods and contents; And transmits the verified product and contents to the interlocking channel, A fourth verification step of verifying whether or not an error has occurred in the first verification to the fourth verification, and a step of notifying an error message or a unique number to the administrator terminal, .

Preferably, the method further includes the step of notifying the administrator terminal, which has input the goods and the contents, of the error message or the unique number if it is verified that the goods and the contents are not valid as a result of the checking in the step (C).

Preferably, the step (D) further includes the steps of: providing the stored statistical data to an administrator terminal and a user terminal connected to the integrated management server, the administrator being able to check the status information of the goods and contents inputted by the administrator; And providing the provided goods and contents information in a limited manner according to the access authority, thereby blocking exposure of the personal information of the administrator and the user.

Preferably, in the step (E), when the user registers data in the goods and contents in the interworking channel through the user terminal connected to the interworking channel, the data input information value and the data input information value are transmitted through the formatted verification rule, A second 1-1 verification step of discriminating a compensation type of participation, sharing, evaluation, substitution, and sale of the input information value; 3 < rd > 1 < st > verification result of the 3 < nd > 1 verification result is transmitted to the statistical processing unit, and the compensation data is added to points or reserves by type, To the statistical processing unit; and when an error occurs in the 1-1 or 1-3 verification, the error message or the error message is sent to the user terminal It characterized by comprising the step of a notification number.

The integrated management system and method for global marketing according to the present invention as described above has the following effects.

First, it is possible to share comments and opinions on contents and products through bulletin boards and SNS, to share and evaluate information, and to make a part of sales profits for contents and products according to the intention of users (sales agent, advertisement agency, etc.) Can be rewarded.

Second, information collected from contents and products can be provided as statistical data, so it can be easily and easily applied to a one-person creative enterprise and a global start-up enterprise with low cost.

Third, the integrated management system for global marketing can reduce the time, cost and manpower for web site construction and operation, and can also manage the domestic and overseas operating sites in an optimal condition.

Fourth, it is possible to conduct global business in conjunction with domestic market as well as overseas marketplace (eBay Open API linkage).

1 is a block diagram illustrating a configuration of an integrated management system for global marketing according to an embodiment of the present invention;
2 is a flowchart for explaining an integrated management method for global marketing according to an embodiment of the present invention.
FIG. 3 is a flowchart showing details of the product and content verification method of FIG.
4 is a flowchart showing in detail the method of performing the compensation process of FIG.

Other objects, features and advantages of the present invention will become apparent from the detailed description of the embodiments with reference to the accompanying drawings.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A preferred embodiment of an integrated management system and method for global marketing according to the present invention will be described with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. It is provided to let you know. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention and are not intended to represent all of the technical ideas of the present invention. Therefore, various equivalents It should be understood that water and variations may be present.

1 is a block diagram illustrating a configuration of an integrated management system for global marketing according to an embodiment of the present invention.

1, the integrated management server 100 includes an integrated database unit 110, an API processing unit 120, a verification processing unit 130, a statistical processing unit 140, a compensation processing unit 150, (160).

The integrated database unit 110 classifies and stores goods and contents input from an administrator in accordance with the category of an administrator (seller). At this time, the commodity is commodity information for sale transmitted to a general shopping mall, and the content represents value information representing the value of a commodity such as advertisement, publicity, comment, and evaluation.

The API processing unit 120 provides products and contents input by an administrator (seller) through a plurality of channels 300 linked to each other, and shares goods and contents with the provided channels. At this time, the plurality of channels 300 to be interlocked can be connected to SNS sites such as a web program built site, an overseas open market such as ebay, a domestic market such as G market, 11st, and Sho N, a Google shopping market, .

The verification processing unit 130 verifies whether the registration possibility per interworking channel is valid through the formalized verification rule set in the interworking channel 300 provided before providing the goods and contents inputted by the administrator in the interworking channel 300 do. At this time, the formal verification method uses data filtering check, character filtering, flag match, and character at method.

The statistical processing unit 140 statistically collects information collected from the goods and contents (registration, settlement, participation, sharing, interest, evaluation, compensation, etc.), and provides statistical data to the manager terminal 200. Accordingly, the manager can confirm the collected goods and the contents information.

The compensation processing unit 150 calculates a compensation amount including a point or a reserve for each compensation type based on the statistical data constructed in the statistical processing unit 140 and provides the calculated compensation to the statistical processing unit 140.

The settlement processing unit 160 provides an electronic payment service to the user terminal 400 connected to the interworking channel 300 and requests and confirms payment approval by the VAN to process payment services for goods and contents.

Accordingly, the administrator terminal 200 or the user terminal 400 can use the settlement processing unit 160 and the compensation processing unit 150 to trade goods and contents, communicate with other related users, , Advertising agency, etc.).

Hereinafter, the operation of the integrated management system for global marketing according to the present invention will be described in detail with reference to the accompanying drawings. The same reference numerals as those in Fig. 1 designate the same members performing the same function.

2 is a flowchart illustrating an integrated management method for global marketing according to an embodiment of the present invention.

Referring to FIG. 2, it is assumed that a web site is built from a manager (seller) connected online, a domestic open market such as an overseas open market such as ebay, a G market, an 11st, When goods and content information for interworking with a plurality of interworking channels including an SNS site such as a shopping market, a cafe, and a blog are input, the goods and contents are sorted and stored through a data type flag (delimiter value) (S100). At this time, the commodity is commodity information for sale transmitted to a general shopping mall, and the content represents value information representing the value of a commodity such as advertisement, publicity, comment, and evaluation. Through the above value information, comments and opinions about contents and products can be shared with bulletin boards and SNSs, and information can be shared and evaluated, and sales and revenues of contents and products can be distributed according to user's intention (sales agency, advertisement agency, And the like.

When the interworking channel in which the input goods and contents are shared is selected in step S200, the goods and contents input by the manager (seller) through the verification processing unit 130 are transmitted to the interworking channel 300 It is verified whether or not the possibility of registration per interworking channel is valid through a formal verification rule set in the interworking channel 300 (S300). At this time, the product and content verification method will be described in detail with reference to FIG.

If it is verified that the registration possibility per interlink channel is valid (S400), the goods and contents input through the API (Application Programming Interface) processing unit 120 are provided to the plurality of interlocked channels 300, The content is shared (S500). On the other hand, if it is verified that the verification result (S400) is not valid, an error message or a unique number is notified to the administrator terminal 200 that has input the corresponding goods and contents. For reference, if the error message or the unique number is notified, the administrator corrects the error and registers the error message in the integrated management server 100 again.

The statistical processing unit 140 statistically manages information (registration, settlement, participation, sharing, interest, and evaluation) collected from the commodities and contents shared in the interworking channel 300, S600). At this time, the stored statistical data is provided to the administrator terminal 200 and the user terminal 400 connected to the integrated management server 100, and the administrator can check the status information of the goods and contents input by the administrator, The goods and content information provided by the management server 100 can be easily searched and confirmed. In this case, it is preferable that the provided goods and contents information are provided with statistical data in a limited manner according to the access authority, thereby blocking the disclosure of the personal information of the administrator and the user.

Then, compensation data (points, reserves, etc.) paid to the manager for each type of compensation set in advance for each product or each content are designated by the manager on the basis of the statistical data established in the statistical processing unit 140 through the compensation processing unit 150 And performs compensation processing (S700). Accordingly, the administrator can compensate for a portion of the sales proceeds of the content and the commodity according to the intention of use (sales agency, advertisement agency, etc.). Hereinafter, the compensation process will be described in detail with reference to FIG.

The compensation amount calculated through the compensation processing is provided to the statistical processing unit 140, and the statistical data is constructed and stored for each manager (S800). In this way, by providing statistical statistical data to the managers, the manager can easily and stably provide the statistical data, so that it can be easily applied to a one-person creative enterprise and a global start-up enterprise with low cost.

FIG. 3 is a flowchart illustrating details of the product and content verification method of FIG. 2. Referring to FIG. 3, when a product and contents are input by an administrator, the environment variable is first verified and it is determined whether the input information is goods or content. At this time, the classification of the goods and the contents is classified through the data type flag (separator value). Since the rest of the verification process is the same after the classification of the product and the content, the block is described in one block. However, it should be noted that the subsequent verification is done through formalized verification rules that are set differently according to the product and the content.

In step S320, it is verified whether or not the required input item data, that is, the input information value of the data is missing, through the formal verification rule set in advance for each of the classified products and the content for the linked channel 300. At this time, the first verification is performed by checking the essential items such as title, representative image, detailed description, price, and theme by data request check. In one embodiment, it is verified whether or not the commodity data is completely entered in the input basic fields of the G market, that is, the commodity name, the category, the commodity status, the selling price, the sales quantity, the detailed description of the commodity,

Next, in step S330, the data verifying unit verifies the data suitability of verifying whether the input information value of the first verified data is valid according to a predetermined formal verification rule. At this time, the second verification verifies data suitability by using character filtering, flag match, character at method, and the like by data filtering check. As one embodiment, data such as whether the length of the contents entered in the product name and the detailed description exceeded the criterion of 100 characters or 3,000 characters of the G market, whether the characters were entered in the sales price and the sales quantity, Is entered to be concatenated with the required input field value.

On the other hand, when there is an image among the inputted goods and contents, the image validity (third verification) for verifying whether the input information value of the image data is appropriate through the formalized verification rule preset for the interworking channel 300 is verified (S340). At this time, the third verification verifies the image validity using the data type generation and the shop data match check with the shop data filtering check. In one embodiment, it is verified that the input data (image) is input according to the size, pixel, and quantity required in the G-market.

Then, the verified product and contents are tested and transmitted to the corresponding interworking channel 300 to verify whether the product or content can be registered for each interworking channel 300 (fourth verification) (S350). In one embodiment, test transfer is performed before product data is transmitted to the G-market to verify and verify the registration availability.

When an error occurs in the first verification (S320) to the fourth verification (S350), an error message or a unique number is notified to the administrator terminal 200 that has input the corresponding goods and contents, If the number is notified, the error is corrected and registered again in the integrated management server 100.

FIG. 4 is a flowchart illustrating in detail the method of performing the compensation process of FIG. 2. When a user registers data (purchase or participation) in goods and contents in the interworking channel through the user terminal 400 connected to the interworking channel, (1-1) verify whether the input information value of the data is appropriate through the formal verification rule set in advance for each of the authentication information 300 (S710). At this time, the 1-1 verification uses a data filtering check to verify whether the input information value is appropriate by using a flag match, a character at method, or the like.

Then, in step S720, the type of compensation is determined based on whether the input information value is participation, sharing, evaluation, agency, or sale. At this time, the 2 < nd > 1 verification uses a reward type filtering and a reward type point check as a reward type check to determine a compensation type. The participant determines that the participant is participating when he / she comments on the registered product or contents. The sharing determines whether the registered goods or contents are copied to the user's area (site, etc.) or shared when the contents are transmitted to the medium such as e-mail or cellular phone. In addition, the evaluation may be judged as an evaluation when responding to an evaluation item to be performed on the registered product or content (for example, pressing the 'like' button, selecting the number of stars in 'five stars', or voting) do. In addition, the above-mentioned agent determines that the registered goods or contents are transferred to the user's domain (site, etc.) and operated as an agent for commercial purposes. In addition, the sale determines whether the user himself / herself sells the product or the content by sharing it.

Then, it is verified whether the compensation data is compensated (step 3-1) (S730). At this time, the 3 < rd > -1 verification verifies whether or not the compensation is performed through a function of a reward check request and a reward check response. That is, if there is a reward check response, it is verified with the compensated data, and when there is no reward check response, the non-compensated data is verified.

Then, the non-compensation data of the third result is directly transmitted to the statistical processing unit, and the compensation data is added to the points and / or the reserve and transferred to the statistical processing unit 140 (S740) . At this time, the compensation and non-compensation data transmitted to the statistical processing unit 140 are also transmitted to the interworking channel 300.

If an error occurs in the first 1-1 verification (S710) to the third 3-1 verification (S730), the error message or the unique number is notified to the user terminal 400, The error is corrected and registered in the interworking channel 300 again.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. It will be apparent to those skilled in the art that various modifications may be made without departing from the scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

Claims (16)

delete delete delete delete (A) classifying and storing goods and contents in an integrated database unit when merchandise and contents information for interworking with an interworking channel are input from an on-line manager (seller)
(B) when the interworking channel in which the inputted commodity and contents are shared is selected, the commodity and the contents inputted by the manager are interlocked through a formal verification rule set in the interlocking channel through a verification processing unit Verifying whether the registration possibility per channel is valid;
(C) sharing the goods and contents on the provided channel by providing the goods and contents input through the API processing unit as an interlocked channel if it is verified that the possibility of registration by the interlocking channel is valid,
(D) a step of statistically processing the goods and the information collected from the goods and the contents shared in the interworking channel by the statistical processing unit, structuring and storing the statistical data into a database,
(E) calculating a compensation amount to be paid to the manager for each compensation type preset by an administrator in the compensation processing unit or preset for each product and content based on the constructed statistical data;
(F) constructing statistical data for each manager through the statistical processing unit and building and storing the statistical data into a database,
At this time, the step (B)
Determining whether the input information is a product or a content when the product and the content are input by the administrator,
A first verification step of verifying whether or not the required input item data, that is, the input information value of the data, is missing through the formal verification rule set in advance for each of the classified products and the content,
A second verification step of verifying whether the input information value of the first verified data is matched by a predetermined formal verification rule,
A third verification step of verifying whether the input product information and the content match an input information value of the image data through a formal verification rule preset for each interworking channel when there is an image among the input goods and contents,
A fourth verification step of verifying whether a product or content can be registered for each interworking channel by testing and transmitting the verified product and contents to the interworking channel;
And notifying an error message or a unique number to the administrator terminal that has input the corresponding goods and contents if an error occurs in the first verification to the fourth verification. delete 6. The method of claim 5,
Wherein the classification of the goods and the contents is classified through a data type flag (separator value). 6. The method of claim 5,
Wherein the first verification is performed by checking a mandatory item such as a title, a representative image, a detailed description, a price, a theme, and the like by a data request check. 6. The method of claim 5,
Wherein the second verification is a data filtering check and verifies data suitability using character filtering, flag match, character at method, and the like. 6. The method of claim 5,
Wherein the third verification is to verify image validity using data type generation and shop data match check with a shop data filtering check. 6. The method of claim 5,
Further comprising the step of notifying an error message or a unique number to the administrator terminal that has input the corresponding goods and contents if it is verified that the goods and contents are not validated as a result of the checking in the step (C). 6. The method of claim 5, wherein step (D)
Providing the stored statistical data to an administrator terminal and a user terminal connected to the integrated management server, the administrator being able to check the status information of the goods and contents inputted by the administrator,
The method of claim 1, further comprising the step of providing the provided goods and content information in a limited manner according to an access right, thereby blocking exposure of personal information of an administrator and a user. 6. The method of claim 5, wherein step (E)
When a user registers data on products and contents in an interworking channel through a user terminal connected to the interworking channel, the data matching the input information value of the data through a formalized verification rule preset for each interworking channel, A verification step,
A second-1 < nd > verification step of determining a compensation type of the input information value being the participation, sharing, evaluation,
A third verification step of verifying whether or not the discriminated data is compensated,
The third-1 verification result non-compensation data is transmitted to the statistical processing unit. The compensation data is added to the point or the reserve, and the accumulated compensation amount is transferred to the statistical processing unit.
And notifying an error message or a unique number to the user terminal when an error occurs in the 1-1 or 1-3 verification. 14. The method of claim 13,
Wherein the first 1-1 verification verifies whether an input information value is appropriate by using a data filtering check using a flag match, a character at method, or the like. 14. The method of claim 13,
Wherein the second type of verification is a reward type check, and the type of compensation is determined by using a reward type filtering and a reward type point check. 14. The method of claim 13,
Wherein the 3 < rd > 1 < rd > verification verifies whether compensation is made through a function of a reward check request and a reward check response.

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