KR102562075B1 - System for providing shopping mall service connecting online-offline franchise and virtual currency exchange - Google Patents

Abstract

A shopping mall service providing system that connects online and offline merchants and virtual currency exchanges is provided, registers virtual currency purchased through virtual currency exchanges, pays for products with virtual currency or deposit without a bankbook at online and offline merchants, and sells products in virtual currency at shopping malls. A storage unit that stores the type and quantity of virtual currency when purchasing a user terminal and a user terminal for payment using currency or bank transfer, and a user purchasing and paying for products at online/offline merchants or shopping malls at the user terminal and a shopping mall service providing server including a cashback providing unit for providing a predetermined percentage of a payment amount as cashback to a recommender terminal having directly recommended or indirectly recommended a terminal.

Description

Shopping mall service providing system linking online and offline merchants and virtual currency exchanges

The present invention relates to a shopping mall service providing system in conjunction with an on-line affiliate store and a virtual currency exchange, which enables purchase and payment of products in a shopping mall using virtual currency purchased from a virtual currency exchange and points received as cash back from an on-offline affiliate store. provide the system.

With the advent of digital and mobile channels, retailers have added a variety of channels for product distribution, and the way consumers shop has also evolved in complexity. Now, in the omni-channel environment, consumers are participating in shopping activities by going through the decision-making process necessary for various purchases, going back and forth between online and offline. Recently, such behavior of consumers has been performed in a unique form called showrooming or webrooming, and shows a gradually increasing trend. In response, industrially, retail companies have developed omni-channels that integrate various channels to provide consumers with a seamless shopping experience and give consistent brand recognition. has been progressing In this omni-channel environment, since web rumors and show rumors show different shopping motives and purchase decision-making processes, it is necessary to examine what type of omni-channel preferred by web rumors and show rumors and what shopping benefits they feel. .

At this time, a platform that provides points by linking online and offline has been researched and developed. Regarding this, prior art Korean Patent Publication No. 2011-0078076 (published on July 7, 2011) and Korean Patent Publication No. 2019-0041398 ( Released on April 22, 2019), when the on/offline store terminal transmits the details of using the welfare card, it is determined whether the place where the welfare card was used is a member store and transmitted to the server, and the point information in the welfare card is transmitted to the server. A configuration of querying and using on/offline store terminals, and a configuration of providing virtual currency corresponding to sales points as a reward by mining virtual currency when a predetermined sales amount is reached after providing on/offline services are initiated, respectively. has been

However, the former configuration only distinguishes between merchants that can use welfare cards and merchants that cannot, and is not a configuration that connects online and offline purchasing activities. Similarly, in the latter case, online and offline points are combined to achieve set sales It only provides a reward when it is done, but a configuration for integrating on-offline is not disclosed either. It is not easy to sell low-recognized but high-quality products online, such as products from small and medium-sized enterprises (SMEs), but selling them in conjunction with offline products from large companies with high awareness and reliability builds up trust from large companies. This will give you an opportunity to sell. Therefore, research and development of a platform that allows points obtained from online and offline affiliated stores to be used in the shopping mall when connecting shopping malls and on/offline affiliated stores within the omni-channel is required.

An embodiment of the present invention, when purchasing virtual currency from a user terminal, stores the quantity and type of virtual currency, reduces the virtual currency for the amount paid at an on-offline merchant in the user terminal, and corresponds to the amount paid Cashback is provided immediately, the cashback is used to purchase and pay for products in the shopping mall, and the amount of money in the predetermined ratio of the payment amount is provided as cashback to the recommender terminal that directly or indirectly recommends the product in the shopping mall. It is possible to provide a shopping mall service providing system linking online and offline merchants and virtual currency exchanges, which can induce users who are consumers of well-known online and offline merchants to shopping malls that sell products of small and medium-sized enterprises. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention registers the virtual currency purchased through the virtual currency exchange, pays for the product with virtual currency or deposit without a bankbook at an on-line merchant, and in a shopping mall A user terminal that pays for products using virtual currency or deposit without a bankbook, and a storage unit that stores the type and quantity of virtual currency when purchasing virtual currency from the user terminal, purchases and pays for products at online/offline merchants or shopping malls at the user terminal In this case, a shopping mall service providing server including a cashback providing unit providing a cashback amount of a predetermined ratio of the payment amount to the recommender terminal that has directly recommended or indirectly recommended the user terminal.

According to any one of the problem solving means of the present invention described above, when purchasing virtual currency from a user terminal, the quantity and type of virtual currency are stored, and the user terminal reduces the virtual currency for the amount paid at an on-offline affiliate store, , Cashback corresponding to the amount paid is immediately provided, and products can be purchased and paid for in the shopping mall using the cashback, and the amount of a predetermined percentage of the payment amount is sent to the recommender terminal that directly or indirectly recommends the product in the shopping mall. By providing as cashback, it is possible to induce users who are consumers of well-known online and offline merchants to shopping malls that sell products of small and medium-sized businesses.

1 is a diagram for explaining a shopping mall service providing system linking an on/offline affiliate store and a virtual currency exchange according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a shopping mall service providing server included in the system of FIG. 1 .
3 and 4 are diagrams for explaining an embodiment in which a shopping mall service linking an on/offline affiliate store and a virtual currency exchange according to an embodiment of the present invention is implemented.
5 is an operation flow chart illustrating a method of providing a shopping mall service linking an on/offline affiliate store and a virtual currency exchange according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail so that those skilled in the art can easily practice the present invention with reference to the accompanying drawings. However, the present invention may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only the case where it is "directly connected" but also the case where it is "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, this means that it may further include other components, not excluding other components, unless otherwise stated, and one or more other characteristics. However, it should be understood that it does not preclude the possibility of existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

As used throughout the specification, the terms "about", "substantially", etc., are used at or approximating that value when manufacturing and material tolerances inherent in the stated meaning are given, and do not convey an understanding of the present invention. Accurate or absolute figures are used to help prevent exploitation by unscrupulous infringers of the disclosed disclosure. The term "step of (doing)" or "step of" as used throughout the specification of the present invention does not mean "step for".

In this specification, a "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized using two or more hardware, and two or more units may be realized by one hardware. On the other hand, '~ unit' is not limited to software or hardware, and '~ unit' may be configured to be in an addressable storage medium or configured to reproduce one or more processors. Thus, as an example, '~unit' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. Functions provided within components and '~units' may be combined into smaller numbers of components and '~units' or further separated into additional components and '~units'. In addition, components and '~units' may be implemented to play one or more CPUs in a device or a secure multimedia card.

In this specification, some of the operations or functions described as being performed by a terminal, device, or device may be performed instead by a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed by a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal mean mapping or matching the terminal's unique number or personal identification information, which is the terminal's identifying data. can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram for explaining a shopping mall service providing system linking an on/offline affiliate store and a virtual currency exchange according to an embodiment of the present invention. Referring to FIG. 1, a shopping mall service providing system 1 linking on-line merchants and virtual currency exchanges includes at least one user terminal 100, a shopping mall service providing server 300, at least one seller terminal 400, It may include at least one affiliated store terminal 500 . However, since the shopping mall service providing system 1 in conjunction with the online/offline affiliated store and the virtual currency exchange of FIG. 1 is only one embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1 .

At this time, each component of FIG. 1 is generally connected through a network (Network, 200). For example, as shown in FIG. 1 , at least one user terminal 100 may be connected to a shopping mall service providing server 300 through a network 200 . Also, the shopping mall service providing server 300 may be connected to at least one user terminal 100 , at least one seller terminal 400 , and at least one affiliated store terminal 500 through the network 200 . In addition, at least one seller terminal 400 may be connected to the shopping mall service providing server 300 through the network 200 . Also, at least one affiliated store terminal 500 may be connected to at least one user terminal 100, a shopping mall service providing server 300, and at least one seller terminal 400 through the network 200.

Here, the network refers to a connection structure capable of exchanging information between nodes such as a plurality of terminals and servers, and examples of such networks include a local area network (LAN) and a wide area network (WAN: Wide Area Network), the Internet (WWW: World Wide Web), wired and wireless data communications networks, telephone networks, and wired and wireless television communications networks. Examples of wireless data communication networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), 5th Generation Partnership Project (5GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi , Internet (Internet), LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), RF (Radio Frequency), Bluetooth (Bluetooth) network, NFC ( A Near-Field Communication (Near-Field Communication) network, a satellite broadcasting network, an analog broadcasting network, a Digital Multimedia Broadcasting (DMB) network, etc. are included, but not limited thereto.

In the following, the term at least one is defined as a term including singular and plural, and even if at least one term does not exist, each component may exist in singular or plural, and may mean singular or plural. It will be self-evident. In addition, the singular or plural number of each component may be changed according to embodiments.

At least one user terminal 100, using a shopping mall service related web page, app page, program or application linked to on-offline merchants and virtual currency exchanges, products or gift certificates by using virtual currency or deposit without a bankbook at on-line merchants It may be a terminal of a user who pays for a coupon and purchases and pays for a product in a shopping mall using cashback or points accumulated through payment. At this time, the user terminal 100 may pay for the product using a bank transfer or virtual currency, the virtual currency is to purchase and use the virtual currency issued by the platform of the present invention at the exchange provided by the platform of the present invention is implemented

Here, at least one user terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser. In this case, at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one user terminal 100 is, for example, a wireless communication device that ensures portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet ) may include all types of handheld-based wireless communication devices such as terminals, smartphones, smart pads, tablet PCs, and the like.

The shopping mall service providing server 300 may be a server that provides a shopping mall service web page, app page, program, or application that links online and offline affiliated stores and virtual currency exchanges. Also, the shopping mall service providing server 300 may be a server that receives product registration from at least one seller terminal 400 . At this time, the shopping mall service providing server 300 sets points (cashback) between the shopping mall and on/offline merchants to be linked, and operates the shopping mall. can be At this time, the seller of the seller terminal 400 may include both a seller operating an online affiliated store and uploading a product, and a seller uploading a product to a shopping mall. In addition, when the user terminal 100 purchases virtual currency through an exchange, the shopping mall service providing server 300 stores the type and quantity of virtual currency and updates the exchange rate between virtual currency and fiat currency in real time. When using virtual currency in the terminal 100, it may be a server that calculates and deducts virtual currency according to an exchange rate.

Here, the shopping mall service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser.

At least one seller terminal 400 may be a terminal of a seller using a web page, app page, program, or application related to a shopping mall service linking an online/offline merchant and a virtual currency exchange. At this time, the seller of the seller terminal 400 may be a store owner who operates an online affiliated store, or an employee or representative of a small and medium-sized business that uploads products to a shopping mall. Here, the seller terminal 400 may be a terminal of a seller that completes delivery processing by sorting and outputting orders and payments using the sales management system provided by the platform of the present invention and outputting a waybill.

Here, at least one seller terminal 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser. At this time, at least one seller terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one seller terminal 400 is, for example, a wireless communication device that ensures portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet ) may include all types of handheld-based wireless communication devices such as terminals, smartphones, smart pads, tablet PCs, and the like.

After at least one affiliated store terminal 500 scans or reads a previously paid coupon in the user terminal 100 using a web page, app page, program, or application related to a shopping mall service in conjunction with an online/offline affiliated store and a virtual currency exchange. , After requesting confirmation of whether the coupon is a valid coupon to the shopping mall service providing server 300 and receiving the result from the shopping mall service providing server 300 according to the result, if the result is valid, the terminal may perform payment completion processing. there is. In this case, the coupon may include an anonymous bond such as a gift certificate paid by the principal or a third party, such as a gifticon.

Here, at least one affiliated store terminal 500 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser. In this case, at least one affiliated store terminal 500 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one affiliated store terminal 500 is, for example, a wireless communication device that ensures portability and mobility, and includes navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet ) may include all types of handheld-based wireless communication devices such as terminals, smartphones, smart pads, tablet PCs, and the like.

2 is a block diagram illustrating a shopping mall service providing server included in the system of FIG. 1, and FIGS. 3 and 4 are implementations of a shopping mall service linking online and offline affiliated stores and virtual currency exchanges according to an embodiment of the present invention. It is a drawing for explaining one embodiment.

Referring to FIG. 2, the shopping mall service providing server 300 includes a storage unit 310, a cashback providing unit 320, a small and medium business support unit 330, a bankbook transaction unit 340, a product preparation management unit 350, and a completion processing unit. 370, an immediate use setting unit 380, a subscription revenue management unit 380, a promotion unit 390, and a verification sharing unit 391 may be included.

The shopping mall service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with at least one user terminal 100, at least one seller terminal 400, and at least one affiliated store terminal In the case of transmitting a shopping mall service application, program, app page, web page, etc. in connection with on/offline merchants and virtual currency exchanges to (500), at least one user terminal 100, at least one seller terminal 400, and at least one The affiliated store terminal 500 may install or open a shopping mall service application, program, app page, web page, etc. linked to an on/offline affiliated store and virtual currency exchange. In addition, the service program may be driven in at least one user terminal 100 , at least one seller terminal 400 , and at least one affiliated store terminal 500 by using a script executed in a web browser. Here, the web browser is a program that allows users to use the web (WWW: World Wide Web) service, and means a program that receives and displays hypertext described in HTML (Hyper Text Mark-up Language). For example, Netscape , Explorer, Chrome, and the like. In addition, an application means an application on a terminal, and includes, for example, an app running on a mobile terminal (smart phone).

Referring to FIG. 2 , the storage unit 310 may store the type and quantity of virtual currency when purchasing virtual currency from the user terminal 100 . The user terminal 100 may register virtual currency purchased through a virtual currency exchange. In one embodiment of the present invention, it is possible to provide an exchange platform capable of trading in won so as to purchase in won. Virtual currency purchased in won is charged as a charge, and can then be used when ordering and paying in the present invention. You can use real-time currency exchange or real-time cryptocurrency trading.

The cashback provider 320 is a user terminal 100, when purchasing and paying for a product at an on-offline affiliated store or shopping mall, the user terminal 100 is directly recommended and indirectly recommended to the recommender terminal Amount of a predetermined percentage of the payment amount can be provided as cashback. The user terminal 100 may pay for products with virtual currency or deposit without a bankbook at on-line merchants, and may pay for products with virtual currency or deposit without a bankbook at a shopping mall. At this time, the directly recommended recommender terminal is a terminal of a recommender input from the user terminal 100 or a terminal of a recommender who shares an inflow path from the user terminal 100 to purchase and payment, and the indirectly recommended recommender terminal is a user terminal ( It may be a terminal of a recommender who recommended the recommender input in 100), or a terminal of a recommender sharing an inflow path that does not lead to purchase and payment in the user terminal 100. Since most people do not buy products from SMEs with trust, SMEs are often subcontractors of large corporations. Even if you sell products from SMEs, you have to sell them cheaply to win price competitiveness. If there is a person (recommendator) who spreads trust, you can give that person a reward for purchasing, so that SME products can become consumer goods sold directly to consumers. . In this case, a method in which a user writes a direct or indirect recommender may be used, and log analysis may be further performed using this method.

<Google Analytics>

The reason why Google Analytics site is used for log analysis is because of the advanced function that provides various analyzes with one log collection. In addition, it is possible to check data using a verified calculation method. It is possible to check relatively accurate values such as brand participation percentage, page exit rate, page participation rate, conversion quality index, site stay time, and page views per visit. Looking at the log data collection and analysis method of Google Analytics, the page tag technique, which is a SaaS (Software as a Service) form of page tag service, is used. It is a system that can be viewed. Reports are created every hour, and users can check new data reports after 3 to 4 hours.

Analysis indicators that can be known with Google Analytics are divided into general analysis indicators and advanced analysis indicators. Average depth of visit, variance by referrer, distribution by region, language used, site visit time (continue to stay or leave after visiting a single page), etc. In-depth analysis indicators include the ratio of new visitors to repeat visitors, marketing media or Differences in site visit rates by advertising source, difference in bounce rates by page view or referral source, level of engagement of site visitors, number of visits and time taken for visitors to become customers, uniformity of funnels, e.g. It is possible to check various indicators such as whether the path of the company and the path designed by the company are the same. These indicators can be analyzed in various meanings. If you look at the example of indicator analysis behavior in Table 1 below, you can derive and organize the indicators that SMEs need and the improvements that can be applied.

Indicators analysis behavior Analyze the referrers or keywords that are mainly inflowing Optimized search experience settings Loyalty analysis of returning users Promotion to key customers Identifying stopping points in the buying process Modify the purchasing process - keep sales Check the average visit time per page Determining whether to provide appropriate information Check the access area Global version available Check connection browser and resolution Consider user convenience Analysis of main user's access time efficient operation Check information utilization (download) Determine user engagement

Meanwhile, the current monopoly in the domestic distribution market is showing up not only in offline channels but also in online channels. In addition, unfair trade practices resulting from such practices, for example, distribution company-led price cuts, unilateral contract changes, excessive sales commissions, and unreasonable demands for promotional expenses have been confirmed through various newspaper articles and fact-finding surveys. This phenomenon is due to chaebol companies and their unique business expansion methods that appeared in the course of Korea's economic development. Unlike other countries, this is the reason why the Korean government has to step in and support the market of SMEs. In other words, market support for small and medium-sized manufacturers should fundamentally improve the market's structural problems, and establish a virtuous cycle structure in which suppliers supply excellent products to the market and receive reasonable returns and reinvest in the company. Currently, the issue of creating a fair trade culture is continuously reviewed throughout the distribution industry through the government's Fair Trade Commission. There is a problem that it will be tolerated for fear of future transactions. In particular, the online market is more important than the offline market as a market for small and medium-sized manufacturing companies, so wrong trading customs regarding this must be promptly and severely corrected. Accordingly, one embodiment of the present invention provides rewards for sales by carefully selecting and uploading products of each small and medium-sized business, promoting them and paying recommendation cashback to recommenders who directly or indirectly recommend them. At this time, in order to verify products of small and medium-sized businesses and improve reliability, a configuration for sharing random audit or verified results may be provided, which will be described later in the verification sharing unit 380.

The small business support unit 330 may upload pre-selected small business products to the shopping mall. Recently, the government is carrying out a joint A/S center support project for SMEs, and for SMEs that do not have a systematic A/S system on their own due to lack of funds and manpower even after producing excellent products, through the establishment of a nationwide SME A/S system It is carrying out a project to enhance consumer confidence in SME products and support sales channel expansion (https://fanfandaero.kr/portal/readGuidanceMarkt.do?sportBsnsNo=markt60&menuIndex=1). Accordingly, for users who are unable to purchase products that require A/S, such as home appliances, because they are products of small and medium-sized enterprises, it is linked with the joint A/S center of small and medium-sized enterprises to give trust to users who are reluctant to purchase due to A/S anxiety about the product, and to obtain a score from the government. You can select and upload products that have been eliminated due to shortages, but whose technology has been recognized.

At this time, various products from all over the country, especially electronic products, are gathered in one A/S center, so that engineers or non-professional users can accurately diagnose malfunctions for various products, SME products are located in the shopping mall of the present invention. It is possible to further provide a configuration incorporating diagnostic software to be uploaded. The reason why diagnostic software is needed is to detect hardware defects through software. Because it is impossible to quickly and efficiently find and maintain product defects without diagnostic software, companies that sell products through B2B and B2C have built-in diagnostic software as a must or provide it to customers as separate software. In general, diagnostic software is divided into a method of testing by using an external test program or by incorporating the program itself in the company that developed the module. When an external test program is used, the test is accurate, but the price is expensive and the test is not supported when the manufactured hardware has a special character. In the case of developing and embedding a program in-house, while customization is possible with a program tailored to the developed hardware, the downside is the time and cost required for development.

Therefore, unless it is a hardware module that is very difficult to verify, it is common to develop and embed it in-house. However, it is necessary to adjust the degree of detail of the test result according to the purpose of performing the test. If test logs recorded in professional terms are provided to non-experts, it may be more costly or misinterpreted to interpret the test results. Conversely, for engineers with expertise, abstract test results do not help engineers in finding and fixing problems. In other words, it is required to distinguish the test mode according to the capability of the person performing the test and the purpose of the test.

When a board or chip composed of hardware modules is purchased, the description of the built-in self-test module called BIST (Built-In Self Test) begins. This self-test consists of basic but essential functions, such as basic voltage and temperature, and checking the communication path through patterns. The exploratory testing technique, which is a testing approach that values the tester's individual competency, can improve the quality of software testing according to the tester's experience and knowledge in the related field. has been proven effective.

How many stages the test mode is composed of is an important factor in designing the functional model. If an extremely detailed test mode is configured, confusion may arise in setting the scope of a function whenever a function is added. It is necessary to set a clear test range that is distinguished according to the mode, but depending on the situation, a specific function can be tested identically in more than one mode. There are three stages in the test mode according to an embodiment of the present invention: ① Service mode, ② Manufacture mode, and ③ Engineer mode. can ① Modeling according to the test mode Service mode is for the purpose of basic testing of functions. The basic test here means a level at which the results can be interpreted without expert knowledge of hardware. Therefore, it can be viewed as a suitable test mode for service engineers who communicate directly with customers in the field. By recognizing problems in a large scope, it is possible to communicate with customers without exchanging expert knowledge and explanations at the customer site. If a problem occurs in the service mode, the FRU (Field Replaceable Unit), that is, the entire module is replaced to provide service to the customer, and through this, the service quality can be improved.

② Manufacture mode means testing in the production stage. If the problem is solved by replacing the module unit in a situation where a defect occurs, it may cause a problem in mass production if the production volume is significantly low or high. there is. Therefore, a more detailed test is performed than the module unit test, and the test items are also made in more detailed component units. The process of solving problems by replacing individual parts is a possible problem-solving method at the production stage and is also the optimal method. If a consultation with an engineer is required whenever a problem occurs, production itself would be impossible. ③ Engineer mode means the most detailed test mode for the product, and is used by engineers who can analyze the test log. Several stages of specific tests are conducted for one module, and the operation of the test, input value, or output value can be manipulated directly, and all tests are accessible. When configuring functions according to each test mode, the depth of test classification is standard, but it is not an absolute standard.

In one embodiment of the present invention, it can be configured to divide functions according to the level of complexity of the test, and when trust in A/S is inserted into a small business product that has fallen to the ground, even a general consumer knows what the problem is. service centers and engineers responding quickly and accurately to A/S for products from small and medium-sized enterprises across the country. Functions according to the test model can be configured to classify functions from, for example, a PCB, which is the most physical unit of hardware. Since the test range according to the test mode is configured in the form of a tree, the desired test item can be configured to be selectively tested. In engineer mode, you can test and see the results by function in the most detailed unit. This part can have different functional details depending on the configuration of hardware or module. “Board A” and “Board B” located in the upper node may not have the same contents of the lower node, and the hardware mounted on each board Depending on the configuration, test items can be customized.

There is also a big difference depending on the test mode in the method of notifying the test result through the test log after the test is performed. Basically, in the service mode, information is shortened to indicate only whether the result of the test is PASS or FAIL. This is a plan to reduce unnecessary communication between service engineers and customers with complex information. In the manufacture mode, information necessary for the entire production process can be provided. For example, if the entire production process is 100%, information on how far the current test has progressed from the total and the time required for the test should be provided.

Finally, in the engineer mode, it is configured to a level where the defect of the problem can be found and corrected by notifying very detailed information to find the reason for the successful test and the reason for the failure if it failed. Detailed information is expressed by adding graph visualization to the log. Visualization is also a very important tool for engineers because it allows them to analyze patterns or characteristics of data. The information to be included in the test log results also needs to be customized. For example, even at the field service engineer level, there are cases where information at the engineer mode level is required. However, more information is not necessarily advantageous, so it is necessary to adjust it to suit the level of knowledge of the customer and service engineer.

While designing to control the scope of testing, more systematic product and software maintenance is possible, which is directly linked to product productivity. In addition, the test log becomes an important index to improve the system as data accumulates. Software maintenance activity is one of the software life cycle processes and is a major activity that accounts for more than 67% of the total activities. Maintenance costs also account for 50-75% of software development costs. Therefore, since diagnosis software is characterized in that it is designed by specifying the user without significant design change once it is designed and made for the first time, it can be subdivided to adjust the range of testable functions in the test mode.

The bankbook transaction unit 340 may not exhaust the virtual currency when the deposit is confirmed after selecting the bankbook deposit in the user terminal 100 . When an order and payment are made in the user terminal 100, the product preparation management unit 350 transmits a payment completion event to at least one seller terminal that uploads a product to the shopping mall, and outputs a waybill from the at least one seller terminal. In this case, a product preparation event may be notified to the user terminal 100 . The completion processing unit 360 may deactivate a cell corresponding to the list after performing delivery completion processing for the order payment case for which the waybill is output from the seller terminal.

The immediate use setting unit 370, when the user terminal 100 has completed the payment process for selecting virtual currency or bank transfer, accumulates points to the user terminal 100, and the points are immediately available at on-line merchants or shopping malls. You can set it to be available.

When the user terminal 100 applies for a regular subscription service for a product, the subscription revenue management unit 380 may set a fixed cashback according to the regular subscription service to a recommender terminal that directly recommends or indirectly recommends the user terminal 100. there is.

The promotion unit 390 may record a process of manufacturing a product in at least one small or medium-sized business that uploads a product to a shopping mall, create video content, and promote the product. If you are manufacturing food in a small business, you may wonder if the manufacturing process is clean, whether the facility is clean, and whether employees are wearing masks well. In addition, if you manufacture electronic products, there are many cases where you are not willing to purchase products due to distrust due to lack of trust in SME products, such as whether they passed the test properly and what the durability test results were like. Accordingly, users only purchase products from small and medium-sized enterprises (SMEs) that are low enough to be worth throwing away because they break down quickly after use. It is the psychology of consumers not to buy a product that does not have a name on it. Therefore, by showing and disclosing the entire process, it restores consumer trust and achieves publicity effects.

The verification sharing unit 391 may randomly select a node to perform authentication or verification on at least one product uploaded to the shopping mall within the private block chain, and share the result of authentication or verification from the node. For example, a pool of qualified people is formed with nodes of people who are qualified to verify product A across the country. And, after removing all packaging for product A, etc., one node is randomly selected among the nodes in the qualified person pool. In addition, a reliability assurance procedure is requested for product A, and an analysis based on a PDCA (Plan, Do, Check, Action) cycle can be requested. In the PDCA cycle, target reliability is determined in the Plan stage, and reliability to achieve the goal is designed in the Do stage. In Check, reliability evaluation and gap analysis are performed, and in Action, work to improve reliability is performed.

Reliability activities to be performed in the plan stage are to determine product reliability targets. In this step, a reliability measure is selected and the validity of the selected reliability target is verified. And, if necessary, reliability distribution for sub-components is performed to present sub-component goals to achieve the upper-level product goals. The main reliability activities to be performed in the check stage are reliability design and include a total of four reliability activities. First, it is to check existing information. In this stage, information on failure information, field data, use environment, etc. is analyzed, and test design and verification are prepared. The second is to proceed with design and verification based on the reliability information above. Design through reliability prediction and derating, determine the operating environment, and select parts suitable for the operating environment. Thirdly, through field data analysis and use environment analysis, design problems are confirmed/replenished, and fourthly, reliability test design is performed. The main reliability activities to be performed in the check stage are evaluation and gap analysis. In this stage, the appropriateness of test type/method selection is reviewed, verification methods are developed, and tests are conducted. After the test is conducted, the test result is analyzed to analyze the gap with the reliability target value. Lastly, the main reliability activity to be performed in the action stage is reliability improvement. It includes an analysis of whether target reliability is satisfied or not, a failure analysis, a feedback process of identifying and improving parts to be improved, and a post-management process of confirming the improvement effect and reflecting it in the design document.

Manufacturing companies perform various activities from product planning stage to design, production, and maintenance, and propose various policies to secure market share through technological superiority. Companies have different personalities, and in order for these diverse companies to develop effectively, support measures appropriate to each level must be presented. In order to do so, it is necessary to clearly and accurately grasp the level of the product planned by the company. Representative indicators for diagnosing the current technology level of developed products include TRL (Technology Readiness Level) and MRL (Manufacturing Readiness Level), which are readiness for mass production. The two indicators basically have the purpose of quantitatively grasping the level of a company and at the same time presenting a direction for the company to enter the next stage and providing appropriate support. At this time, based on the TRL, reliability readiness level (RRL) can be presented as follows.

<RRL>

In the confirmation of the basic predicted reliability level, the storage and transportation operating environment that the product may experience during its life cycle is investigated, and it is checked whether the storage and operating environment presented in the data sheet of the part corresponds to the use environment. Reliability targets for subsystems or parts are requested through reliability distribution, and in reliability prediction, reliability design methodologies such as derating, thermal design, and fatigue design are planned and performed. In addition, reliability prediction is performed in the initial design stage, whether the target life is met, and detailed prediction reliability level is confirmed. Part stress (Part Stress ) analysis to ensure that the target lifetime is met. In addition, if a product that is inappropriate for the operating environment is selected, the parts are changed through feedback. In addition, in the performance test and reliability test design, the environmental test design is designed considering the operating environment, considering the use environment of life cycle storage, transportation, and operation, and the environment in which parts and products are used. It is possible to derive stress factors that affect life by analyzing the relationship between failure mode and mechanism and stress of the product, and reflect it in the design of life test, and the basis for each stress (operating environment, failure Mechanism information), etc. should be presented.

Additionally, prior to conducting this reliability test, P-QRM may be conducted in each SME. P-QRM is a method that suggests life cycle work procedures necessary to improve/develop products in the manufacturing industry. Among the three work procedures (Quality, Reliability, Maintainability) presented in P-QRM, the Reliability part focuses on improving reliability. It presents the detailed work related to it. In this part, a total of 10 improvement steps from reliability goal setting to feedback and reliability improvement and reliability tasks to be performed in each step are subdivided and presented. Each stage and the element technologies required for each stage are as follows.

① In reliability target setting, reliability measure selection, target validity verification, reliability distribution, and detailed target establishment are carried out. ② In existing information confirmation, failure information confirmation, usage environment confirmation, parts information confirmation, and similar equipment information collection are performed. , ③ Reliability-based design, design to apply the researched information, determine operating environment, select parts, perform reliability prediction, and check whether target life design is achieved. ④ In design verification, confirm achievement of target reliability through reliability prediction, and weak parts Derivation is performed, ⑤ prototypes are produced, and ⑥ verification methods are developed. Reliability test design, test plan establishment considering the use environment, and test goal establishment are carried out. ⑦ In the verification implementation, the test is conducted, the result data is analyzed, and the target reliability achievement confirmation is performed. In the ⑧ result confirmation and ⑨ Gap analysis, the quantitative goal achievement confirmation and gap analysis are performed, and in the ⑩ feedback, the improvement procedure is recorded. , recording of evaluation methods, and the process of reflecting design documents.

In addition, an embodiment of the present invention may further provide a configuration that analyzes the competitiveness of new products for small and medium-sized business products, and predicts when new products should be developed again when new products become discontinued and become old products. After a new product is launched into the market, it goes through an introductory phase and a growth phase as time passes, and a product is discontinued at the end of a maturity phase and a decline phase when market demand decreases as competing products emerge and the market becomes saturated. In particular, the maturity stage and the decline stage are areas where major decisions are made regarding product transition between old and new products. Determining the timing of product discontinuation considering the market demand for old products and the release timing for new products is very difficult to solve multidimensionally depending on the uncertain market. In order to solve these problems and to maximize the profits from the circulation of new and old products in the market, it is necessary to accurately evaluate the competitiveness of products for items that determine the lifespan of a product.

<Determination of Product Competitiveness Using Fuzzy Inference>

In order to select a model that has entered the declining phase as a model that is expected to be discontinued, discontinuation evaluation criteria are established focusing on market sales performance, sluggish inventory, and low operational efficiency. A Pareto analysis is conducted to analyze the timing of a sharp drop in sales for models that have entered a declining period, and to define models with sluggish sales as the top-most discontinued criteria among the evaluation criteria. Based on the sales volume and the cumulative share of sales volume, a model in which sales are rapidly declining can be judged to have entered a decline period during the product life cycle and can be analyzed as a sales discontinuation prediction model. In addition, PSI (Purchase, Sale, Inventory) management data is used among models that have entered this period of decline, and if the proportion of purchase management is less than 20% or the proportion of sales is less than 20%, it can be selected as a model for predicting product discontinuation. However, subjective judgment takes precedence when production must continue due to the product's value and scarcity in the market despite being selected as an end-of-life model.

Based on these qualitative criteria, the discontinued model is analyzed and the fuzzy theory is applied to determine whether to withdraw from the market. If we construct a fuzzy matrix that can determine product discontinuation according to the market value and PSI management level, if the model maintains market value through the matrix and PSI management is well maintained, a continuous sales market is maintained, and vice versa. In this case, it clearly points to a period of decline and becomes a discontinued model. In the case of belonging to the 1st and 4th quadrants of the matrix, depending on the variable or degree that is the basis for judgment, it can affect the evaluation of product competitiveness and determine whether to maintain the market. Depending on the market value and PSI management level of the product, each is expressed and evaluated on a scale of 0 to 100, and the fuzzy membership value for the competitiveness of the product is inferred through the fuzzy graph in the inference engine from a subjective or qualitative point of view.

As in the first quadrant of the matrix, sales of models that have entered a declining phase have been analyzed as low efficiency, but when a strategic model that needs to extend its sales life beyond an appropriate level arises according to the company's product portfolio configuration strategy or customer and market requests, it is analyzed. In order to make a decision, product competitiveness is evaluated through fuzzy reasoning based on PSI management data. In addition to these quantitative product discontinuation criteria, qualitative decision-making for product discontinuation can help decision-making with a final discontinuation model that reflects market conditions by extracting a discontinuance prediction model through a product competitiveness evaluation system that considers a complex business environment.

The system's development product competitiveness evaluation system extracts data and processes data. Using the processed analysis data, it is used as the evaluation standard data for low sales efficiency, low operating efficiency, and sluggish inventory to extract a model for predicting discontinuance. Knowledge Engineer analyzes the sales and product life cycle of the extracted discontinued model, and analyzes the sales impact and competitive evaluation of the discontinued model. System Engineers can provide product competitiveness evaluation and analysis results in the form of a dashboard on the web screen, providing detailed model status information by stage of the product life cycle.

Hereinafter, an operation process according to the configuration of the above-described shopping mall service providing server of FIG. 2 will be described in detail with reference to FIGS. 3 and 4 as examples. However, it will be apparent that the embodiment is only any one of various embodiments of the present invention, and is not limited thereto.

<Virtual currency payment>

3a to 3i illustrate a process of purchasing a product using virtual currency in a shopping mall according to the present invention. At this time, in order to charge the virtual currency, it can be used after accessing My Page in FIG. 4a, purchasing and charging the virtual currency as shown in FIG. 4b. The platform of the present invention is composed of a platform for on/offline merchants (ecosystem gift shop) and a platform for shopping malls (ecosystem shopping mall). After inducing users to online and offline merchants, they can purchase excellent products from small and medium-sized businesses in shopping malls. After accessing the ecosystem shopping mall on the screen of FIG. 3A, click on The Breast Milk to purchase well-being oil in FIG. 3B, and when you find the desired product (well-being oil) as shown in FIG. 3C, click on the product and check product information as shown in FIG. 3D. Then click Buy Now at the bottom. As shown in FIG. 3E, set the number of purchases and click the delivery method at the bottom. As shown in FIG. 3F, select a desired pickup method from courier service or door-to-door pickup, and then click Buy Now. As shown in FIG. 3g, you can enter orderer information and shipping information, and as shown in FIG. 3h, you can select a desired payment method, that is, GCT cash points (points converted from virtual currency) or the following deposit without a bankbook, and as shown in FIG. Enter the total amount or purchase amount in the GCT Cash Points Use field, check the purchase agreement, and click Payment to complete the order.

<Deposit without bankbook>

As shown in Fig. 3j, when paying by bank transfer, click the arrow next to the account information, select the company account as shown in Fig. 3k and click Done, enter the name of the depositor (buyer's name) as shown in Fig. 3l, check the agreement and click Payment to complete. .

<Charging virtual currency>

After clicking My Page on the screen as shown in Figure 4a, you can check the cash point charge. By operating an exchange such as GCTBANK as shown in Figure 4b, you can interlock with the GCT market as shown in Figures 4c and 4d. As shown in FIG. 4e, it can be used at major online and offline affiliated stores, and it is possible to provide a system based on a partnership with Van and converting GCT coins (virtual currency) into cash points. As shown in Figure 4f, it can be used at major domestic online and offline merchants from Starbucks to E-Mart, and provides a profit maximization premium, providing 5% cashback for all items, 1% for direct invitees, and 1% for indirect invitees 0.5%, the platform of the present invention can be distributed 0.5%. Looking at the shopping mall product order details of the general user as shown in FIG. 4G and the cashback details as shown in FIG. At this time, the name was blurred to protect privacy.

As shown in FIG. 4i, it can be composed of excellent SME products and uploaded to the shopping mall, and looking at the purchase details of the promotional marketer package product as shown in FIG. 4j, after charging GCT cash points (points converted from GCT coins (virtual currency)), log in to the shopping mall After that, purchase package products (1 package to 7 packages) with GCT cash point payment in the same way. After confirming the purchase of the shopping mall product, the package can be sent by courier. For example, if user A purchases a 4-package product in a shopping mall, after checking the details in the order integration list on the shopping mall manager screen, the seller terminal 400 can process delivery. After delivery, you can check the delivery completion on the order integration list on the shopping mall manager screen. This process is the same as in FIGS. 4K to 4N. As shown in FIG. 4O, on the premise that each person purchases one bottle of well-being oil for 15,000 won per month, even a single item of well-being oil can generate revenue according to the number of fixed customers (number of users). The cashback percentages of the maker shop (online and offline merchants) and the ecosystem shopping mall (shopping mall) are the same as those of FIG. 4p, but they are not fixed and can be changed, modified, and deleted according to embodiments.

Matters not described for the shopping mall service providing method linking the on/offline affiliated store and the virtual currency exchange of FIGS. 2 to 4 are the same as those described in the method for providing the shopping mall service linking the on/offline affiliated store and the virtual currency exchange through FIG. 1 above. Since it can be easily inferred from the same or described content, the following description will be omitted.

FIG. 5 is a diagram illustrating a process of transmitting/receiving data between components included in a shopping mall service providing system linking an online/offline affiliated store and a virtual currency exchange of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process of transmitting and receiving data between each component will be described through FIG. 5, but the present application is not limited to such an embodiment, and according to various embodiments described above, It is obvious to those skilled in the art that a process of transmitting and receiving data may be changed.

Referring to FIG. 5 , the shopping mall service providing server stores the type and quantity of virtual currency when purchasing virtual currency from a user terminal (S5100).

In addition, when the user terminal purchases and pays for a product at an on/offline affiliated store or shopping mall, the shopping mall service providing server provides a predetermined percentage of the payment amount as cashback to the recommender terminal that directly or indirectly recommends the user terminal ( S5200).

The order between the above-described steps (S5100 to S5200) is only an example, and is not limited thereto. That is, the order of the above-described steps (S5100 to S5200) may be mutually changed, and some of the steps may be simultaneously executed or deleted.

Matters not described for the shopping mall service providing method in conjunction with the on/offline affiliated store and the virtual currency exchange of FIG. 5 are the same as those described in the method for providing the shopping mall service in conjunction with the on/offline affiliated store and the virtual currency exchange through FIGS. 1 to 4 above. Since it can be easily inferred from the same or described content, the following description will be omitted.

The method for providing a shopping mall service linking an online and offline affiliated store and a virtual currency exchange according to an embodiment described with reference to FIG. 5 is in the form of a recording medium including instructions executable by a computer such as an application or program module executed by a computer. can also be implemented. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The above-described method for providing a shopping mall service linking an online and offline affiliated store and a virtual currency exchange according to an embodiment of the present invention is an application basically installed in a terminal (this may include a program included in a platform or operating system basically installed in the terminal) It can be executed by an application (i.e., a program) directly installed in the master terminal through an application providing server such as an application store server, an application, or a web server related to the corresponding service. In this sense, the above-described method for providing a shopping mall service in conjunction with an online/offline affiliated store and a virtual currency exchange according to an embodiment of the present invention is implemented as an application (ie, a program) that is basically installed in a terminal or directly installed by a user, and It can be recorded on a computer-readable recording medium, such as

The above description of the present invention is for illustrative purposes, and those skilled in the art can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, the embodiments described above should be understood as illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts should be construed as being included in the scope of the present invention. do.

Claims (10)

A user terminal that registers virtual currency purchased through a virtual currency exchange, pays for a product with the virtual currency or deposit without a bankbook at an on-line merchant, and pays for a product at a shopping mall using the virtual currency or deposit without a bankbook; and
When the user terminal purchases the virtual currency, a storage unit for storing the type and quantity of the virtual currency, and when the user terminal purchases and pays for a product at the on-line merchant or shopping mall, the user terminal is directly recommended and indirectly A shopping mall service providing server including a cashback providing unit for providing a cashback amount of a predetermined percentage of the payment amount to the recommended recommender terminal, and a small business support unit for uploading pre-selected small and medium-sized business products to the shopping mall; includes,
The Small and Medium Business Support Department,
Configured to embed diagnostic software in the uploaded small business product,
The diagnostic software,
A service mode that provides whether the test result is PASS or FAIL, a manufacture mode that provides necessary information throughout the entire production process, and an engineer mode that provides information to find out the reason for a successful test and the reason for a failure if it failed. A shopping mall service providing system linking online and offline merchants and virtual currency exchanges, characterized in that to support.
delete According to claim 1,
The shopping mall service providing server,
After selecting deposit without a bankbook in the user terminal, if the deposit is confirmed, a bankbook transaction unit that does not exhaust the virtual currency;
A shopping mall service providing system linking online and offline merchants and virtual currency exchanges, characterized in that it further comprises.
According to claim 1,
The shopping mall service providing server,
When an order and payment is made at the user terminal, a payment completion event is transmitted to at least one seller terminal that uploads a product to the shopping mall, and a product preparation event is sent to the user terminal when the at least one seller terminal outputs a waybill. Product preparation management unit to guide;
A shopping mall service providing system linking online and offline merchants and virtual currency exchanges, characterized in that it further comprises.
According to claim 4,
The shopping mall service providing server,
a completion processing unit for inactivating a cell corresponding to a list after performing delivery completion processing for the order payment case for which the waybill has been output from the seller terminal;
A shopping mall service providing system linking online and offline merchants and virtual currency exchanges, characterized in that it further comprises.
According to claim 1,
The shopping mall service providing server,
An immediate use setting unit for accumulating points in the user terminal and setting the points to be immediately usable at the online/offline merchant or shopping mall when payment completion processing for selecting the virtual currency or bankbook transfer is performed in the user terminal;
A shopping mall service providing system linking online and offline merchants and virtual currency exchanges, characterized in that it further comprises.
According to claim 1,
The shopping mall service providing server,
When the user terminal applies for a regular subscription service for the product, a subscription revenue management unit configured to set a fixed cashback according to the regular subscription service to a recommender terminal that directly or indirectly recommends the user terminal;
A shopping mall service providing system linking online and offline merchants and virtual currency exchanges, characterized in that it further comprises.
According to claim 1,
The shopping mall service providing server,
a publicity unit that photographs a process of manufacturing the product in at least one small or medium-sized business uploading the product to the shopping mall, creates video content, and publicizes the product;
A shopping mall service providing system linking online and offline merchants and virtual currency exchanges, characterized in that it further comprises.
According to claim 1,
The shopping mall service providing server,
a verification sharing unit that randomly selects a node to perform authentication or verification of at least one product uploaded to the shopping mall within a private flock chain, and shares the result of authentication or verification from the node;
A shopping mall service providing system linking online and offline merchants and virtual currency exchanges, characterized in that it further comprises.
According to claim 1,
The directly recommended recommender terminal is a terminal of a recommender input from the user terminal or a terminal of a recommender who shares an inflow path from the user terminal to purchase and payment;
The indirect recommended recommender terminal is a terminal of a recommender who recommended the recommender input from the user terminal, or a terminal of a recommender that shares an inflow path that does not lead to purchase and payment from the user terminal. A shopping mall service provision system linked to a virtual currency exchange.

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