KR20090100909A - Method and system for providing local advertisement, method for displaying local advertisement and advertisement terminal - Google Patents

Abstract

PURPOSE: A local advertisement providing method and system, a local advertisement display method, and an advertisement terminal are provided to improve convenience in advertizing by receiving purchase request including the exposure information of local advertisement from an advertiser, purchasing local advertisement, and transmitting the purchased local advertisement to the advertisement terminal. CONSTITUTION: A local advertisement providing method for providing local advertisement to an advertisement terminal(102) is as follows. A purchase request about the local advertisement is received. Local advertisement to be displayed on the advertisement terminal is selected from the requested local advertisements. The selected local advertisement is transmitted to the advertisement terminal.

Description

METHOD AND SYSTEM FOR PROVIDING LOCAL ADVERTISEMENT, METHOD FOR DISPLAYING LOCAL ADVERTISEMENT AND ADVERTISEMENT TERMINAL}

The present invention relates to a method and a system for providing a local advertisement, and a method for exposing a local advertisement and an advertisement terminal for exposing a local advertisement. More particularly, when there is a purchase request for a local advertisement, The present invention relates to a method and a system for providing a local advertisement, and to a local advertisement exposure method for searching for and displaying a local advertisement corresponding to a search word input by a user, and an advertisement terminal for displaying a local advertisement.

Users in a certain area often want to know local listings. For example, in areas with high population movements, it is often very difficult for users to find the right location and contact information when looking for a hospital. Navigating the area to find a hospital is very inefficient time and money.

In addition, there is a problem that it is difficult to advertise his own hospital to the user even from a hospital located in a specific area. This problem may be a common problem of companies affected by local characteristics as well as hospitals.

Therefore, there is a demand for a method of easily advertising a company that is related to a local feature and allowing a user in an area to which the business belongs to search for the company more easily.

The present invention provides a local advertisement providing method that can receive the purchase request including the exposure information of the local advertisement from the advertiser to perform an ad purchase, and to easily advertise in the position of the company by transmitting the purchased local advertisement to the advertising terminal and Provide a system.

The present invention provides a method and system for providing a local advertisement by receiving exposure information on a local advertisement and allowing a company in a specific region to control and manage the exposure of their local advertisement.

The present invention provides a local advertisement providing method and system that can provide a precise local advertisement to the user and increase the effect of the local advertisement by selecting and transmitting a local advertisement for the region to which the advertisement terminal belongs.

The present invention provides a method for exposing a local advertisement that can effectively reflect a user's interest by exposing a received local advertisement to a user by controlling an exposure ranking and an advertisement terminal for exposing a local advertisement.

The present invention exposes a local advertisement corresponding to a search word input from a user among local advertisements belonging to an area where an advertisement terminal is located, thereby providing a local advertisement exposure method and an advertisement for displaying a local advertisement that can effectively provide a desired local advertisement. Provide a terminal.

In the local advertisement providing method according to an embodiment of the present invention, the method includes: receiving a purchase request for the local advertisement, selecting a local advertisement to be exposed by the advertisement terminal among the requested local advertisements, and the selected local advertisement It may include the step of transmitting to the advertising terminal.

According to an aspect of the present invention, the method for providing a local advertisement may further include determining whether the selected local advertisement is a local advertisement corresponding to a region to which the advertisement terminal belongs.

In the local advertisement exposure method according to an embodiment of the present invention, the method includes: receiving the local advertisement to be exposed, searching for a local advertisement corresponding to a search word among the received local advertisements, and using control information on an exposure rank The method may include controlling the exposure ranking of the searched local advertisement and exposing the local advertisement according to the controlled exposure ranking.

The local advertisement providing system according to an embodiment of the present invention is a purchase request receiving unit for receiving a purchase request for the local advertisement, a local advertisement selecting unit for selecting a local advertisement to be exposed by the advertisement terminal among the requested purchase local advertisements. And a local advertisement transmitter for transmitting the selected local advertisement to the advertisement terminal.

According to an embodiment of the present invention, an advertisement terminal exposing a local advertisement may include a local advertisement receiving unit receiving the local advertisement to be exposed, a local advertisement searching unit searching for a local advertisement corresponding to a search word among the received local advertisements, and an exposure. An exposure ranking controller may be configured to control an exposure ranking of the searched local advertisement using control information on a ranking, and the local advertisement exposure unit may be configured to expose the local advertisement according to the controlled exposure ranking.

According to the present invention, by receiving a purchase request including exposure information of a local advertisement from the advertiser to perform an ad purchase, and to provide a local advertisement that can be more easily advertised from the company's perspective by transmitting the purchased local advertisement to the advertising terminal Methods and systems are provided.

According to the present invention, there is provided a local advertisement providing method and system that enables a company in a specific region to control and manage the exposure of their local advertisement by receiving exposure information on the local advertisement.

According to the present invention, by providing a local advertisement for the region to which the advertising terminal belongs and transmits it to the advertising terminal, a local advertising providing method and system that can provide accurate local advertising to the user and increase the effect of the local advertising is provided. .

According to the present invention, there is provided a local advertisement exposure method and an advertisement terminal exposing a local advertisement, which can effectively reflect the user's interest by exposing the received local advertisement to the user by controlling the exposure rank.

According to the present invention, by exposing a local advertisement corresponding to a search word input from a user among local advertisements belonging to the region where the advertisement terminal is located, a local advertisement exposure method and a local advertisement that can effectively provide a local advertisement actually desired by the user are exposed. An advertising terminal is provided.

Hereinafter, with reference to the contents described in the accompanying drawings will be described in detail an embodiment according to the present invention. However, the present invention is not limited or limited by the embodiments. Like reference numerals in the drawings denote like elements. The local advertisement providing method according to an embodiment of the present invention may be performed by a local advertisement providing system. In addition, the local advertisement exposure method according to an embodiment of the present invention may be performed by an advertisement terminal.

1 is a diagram illustrating an example for explaining a process of exposing a local advertisement through an advertisement terminal according to an embodiment of the present invention.

Referring to FIG. 1, the local advertisement providing system 101 may receive a purchase request for a local advertisement. At this time, the local advertisement providing system 101 may receive a purchase request through the advertiser terminal 103.

The local advertisement may mean an advertisement associated with a specific region. For example, the local advertisement may mean an advertisement for a business located in a specific area such as a restaurant, supermarket, or hospital. Local advertising is closely related to the area. In addition, local advertising may vary depending on the region. In the present invention, the criterion of the local advertisement may be a region to which the advertisement terminal 102 belongs.

The purchase request for the local advertisement may be one or at least one. The local advertisement providing system 101 may select and transmit at least one local advertisement among the local advertisements requested to be purchased to the advertisement terminal 102.

The advertisement terminal 102 may expose the searched local advertisement to the user 104 according to the input search word among the transmitted local advertisements. In this case, the user 104 may be at least one. In one example, the advertising terminal 102 can expose local advertisements to the user 104 while offline. In this case, the advertisement terminal 102 may expose the local advertisement corresponding to the region to which the terminal belongs to the user 104. For example, when the advertising terminal 102 is located in "Gangnam Station". The advertisement terminal 102 may expose a local advertisement of a company located near the "Gangnam Station" to the user 104.

2 is a flowchart illustrating an entire process of a method for providing a local advertisement according to an embodiment of the present invention.

In operation S201, the local advertisement providing system 101 may receive a purchase request for a local advertisement. For example, the local advertisement providing system 101 may receive a purchase request for a local advertisement through the advertiser terminal 103. At this time, the local advertisement providing system 101 may receive a purchase request for a local advertisement from an advertiser subscribed to the local advertisement exposure service. In operation S201, the local advertisement providing system 101 may request a payment from an advertiser for a purchase request for a local advertisement. The payment means is not limited to specific means.

In one example, the advertising terminal 102 can expose local advertisements to a number of users 104 offline. In addition, the advertisement terminal 102 may be provided with a touch screen for selecting the exposed local advertisement.

For example, in step S201, the purchase request for the local advertisement may include exposure information for the local advertisement. In this case, the exposure information of the local advertisement may include at least one of an advertisement terminal exposing the local advertisement, an exposed region, an exposed region, or an exposure period of the local advertisement.

Specifically, the advertisement terminal exposing the local advertisement may refer to identification information (eg, Gangnam Station A terminal, etc.) of the terminal exposing the corresponding region advertisement, such as the name, location, and ID. The exposed area of the local advertisement may be a region (for example, Myeong-dong, Gangnam station, Sinchon, etc.) to which the advertisement terminal 102 belongs, and may mean a criterion for determining a local advertisement.

In addition, the exposure area of the local advertisement may mean a display area (for example, the top of the advertisement terminal) that exposes the local advertisement in the advertisement terminal 102. The exposure period of the local advertisement means how long the local advertisement will be exposed (for example, one week, one month, etc.). The purchase request for the local advertisement is described in detail in FIG. 3.

In operation S202, the local advertisement providing system 101 may select a local advertisement to be displayed by the advertisement terminal 102 among local advertisements requested for purchase. For example, in step S202, the local advertisement providing system 101 may select a local advertisement in consideration of an inventory of the advertisement terminal 102. That is, the number of local advertisements exposed to the user 104 may be determined according to the inventory of each of the advertisement terminals 102. Therefore, the local advertisement providing system 101 may select the local advertisement in consideration of the inventory of the local advertisement that the advertisement terminal 102 may store and expose. The number of local advertisements selected may be at least one.

In operation S203, the local advertisement providing system 101 may determine whether the selected local advertisement is a local advertisement corresponding to the region to which the advertisement terminal 102 belongs. For example, when the advertisement terminal 102 is located near the "Gangnam Station", the local advertisement providing system 101 may determine whether the selected local advertisement is a local advertisement for businesses around the "Gangnam Station". For example, the local advertisement providing system 101 may determine whether the local advertisement corresponds to a region to which the selected advertisement terminal 102 belongs, based on location information of a company, a phone number, and a business name corresponding to the local advertisement. have.

In operation S204, the local advertisement providing system 101 may transmit the selected local advertisement to the advertisement terminal 102. At this time, the local advertisement providing system 101 may transmit a local advertisement when it is determined that the selected local advertisement corresponds to the region to which the advertisement terminal 102 belongs. In this case, at least one local advertisement may be transmitted. For example, the local advertisement providing system 101 may transmit the selected local advertisement and the exposure information of the local advertisement to the advertisement terminal 102 together.

3 is a diagram illustrating an example of a purchase request of a local advertisement according to an embodiment of the present invention.

Referring to FIG. 3, purchase information 301 for displaying a local advertisement is shown. The local advertisement providing system 101 may receive a purchase request for local advertisements exposed by the advertisement terminal 102. As shown in FIG. 3, as an example, the local advertisement providing system 101 may receive a purchase request through the purchase information document 301 for the local advertisement input by the advertiser. In this case, the purchase request for the local advertisement may include exposure information of the local advertisement.

In this case, the exposure information of the local advertisement may include at least one of an advertisement terminal exposing a local advertisement, an exposed region, an exposed region, or an exposure period of the local advertisement. The exposure information of the local advertisement is not limited to the above-mentioned example and may include various elements.

In FIG. 3, the local advertisement providing system 101 may receive information about an advertisement terminal that exposes a local advertisement through a “terminal” input field of the purchase information document 301. In addition, the local advertisement providing system 101 may receive information on the exposed region of the local advertisement through the "terminal" input field of the purchase information document 301. The local advertisement providing system 101 may receive information on the exposure period of the local advertisement through the "exposure period" input box of the purchase information document 301.

In addition, the local advertisement providing system 101 may additionally receive information for specifying a local advertisement through the “mutual name,“ contact ”,“ location (address) ”“ ad copy ”field of the purchase information document 301. Each input field constituting the purchase information document 301 shown in FIG. 3 is merely an example and is not limited thereto.

When the advertiser enters the purchase information in the purchase information document 301 and presses the "purchase complete" button, the purchase process of the local advertisement is completed. Thereafter, the advertiser may perform payment according to the advertisement purchase. For example, the purchased local advertisement may be transmitted to the advertisement terminal 102 when it corresponds to the region to which the advertisement terminal 102 received through the “terminal” input box belongs.

4 is a flowchart illustrating the entire process of a local advertisement exposure method according to an embodiment of the present invention.

In operation S401, the advertisement terminal 102 may receive a local advertisement to be exposed. In this case, the advertisement terminal 102 may receive the exposure information of the local advertisement together with the local advertisement. For example, the exposure information of the local advertisement may include information about an advertisement terminal exposing the local advertisement, an exposure region of the local advertisement, an exposed region, or an exposure period.

In operation S402, the advertisement terminal 102 may search for a local advertisement corresponding to a search word among the received local advertisements. For example, the advertisement terminal 102 located in “Gangnam Station” may include local advertisements of at least one company located around “Gangnam Station”. At this time, when the user 104 enters the search term "plastic surgery" in the search window of the advertising terminal 102, the advertising terminal 102 searches for at least one local surgery of plastic surgery located near the "Gangnam Station" can do.

For example, the advertisement terminal 102 may search for a local advertisement in consideration of preselected local information. For example, if the user 104 enters "Plastic Surgery" and selects "Gangnam Station Exit 6" in advance, the advertisement terminal 102 displays a local advertisement of "Plastic Surgery" in "Gangnam Station Exit 6". You can search. For example, the pre-selected local information may mean a subway exit or a street name.

In operation S403, the advertisement terminal 102 may control the exposure ranking of the searched local advertisement using the control information on the exposure ranking. At least one local advertisement searched for in the advertisement terminal 102 may be exposed to the user 104 according to the exposure ranking controlled through the control information.

For example, the advertisement terminal 102 may control the exposure ranking of the local advertisement by using at least one of the accuracy of the search result for the local advertisement, the popularity of the local advertisement, or the use score of the exposure service of the local advertisement. In detail, the advertisement terminal 102 controls the exposure ranking of the local advertisement by using a result of applying a weight to each of the accuracy of the search result for the local advertisement, the popularity of the local advertisement, or the use score of the exposure service of the local advertisement. can do.

For example, the advertisement terminal 102 may control the exposure ranking of the local advertisement according to Equation 1 below.

Impression rank = A * Accurate search results + B * Popularity for local ads + C * Service scores + D

Here, A, B, C, D means a constant. In particular, A, B, and C denote weights of accuracy of search results for local advertisements, popularity of local advertisements, or exposure service use scores of local advertisements.

For example, the exposure service use score of the local advertisement includes the number of searches of the local advertisement, the number of impressions of the local advertisement, the number of user selections of the local advertisement, or the number of event information providing of the local advertisement to the advertisement terminal 102. can do. In this case, the exposure service use score of the local advertisement is based on the number of times of searching for the local advertisement, the number of impressions of the local advertisement, the number of user selections of the local advertisement, or the number of times of providing event information of the local advertisement to the advertisement terminal 102. It can be determined by applying a weight.

For example, the advertisement terminal 102 may determine the exposure service use score of the local advertisement according to Equation 2 below.

Local service impression score = A * Local ads searched + B * Local ads exposed + C * Local ads selected by users + D * Local information provided event + E

Here, A, B, C, D and E mean constants. In particular, A, B, C, and D denote weights of the number of searches of the local advertisement, the number of exposures of the local advertisement, the number of user selections of the local advertisement, or the number of times of providing event information of the local advertisement.

Here, the number of searches of the local advertisement means the number of times that the user 104 searches for a specific keyword by inputting a search word into the advertisement terminal 102. The number of exposures of local advertisements means the number of times that a specific local advertisement is searched through a search term and exposed to the user 104.

In addition, the number of user selections of the local advertisement means the number of times that the user 104 selects the local advertisement among the local advertisements exposed to the user 104. In this case, the number of user selections of the local advertisement may be determined by counting a case where the user 104 retrieves detailed information by touching the touch screen of the advertisement terminal 102 for the exposed local advertisement.

The event information providing frequency of the local advertisement means the number of times that special event information is provided in the local advertisement selected by the user 104. For example, event information refers to information that may be additionally provided by the user 104 such as a discount coupon and a credit card in a local advertisement. As a result, the number of event information provision may be counted through the number of discount coupon downloads. For example, the exposure service use score of the local advertisement may be stored in real time and used to control and update the exposure ranking of the local advertisement.

In operation S404, the advertisement terminal 102 may expose the local advertisement according to the controlled exposure ranking. At this time, the advertisement terminal 102 may expose the local advertisement being pushed together with the searched local advertisement. That is, the advertisement terminal 102 may push local advertisements for a specific region and expose them to the user 104 regardless of the search request of the user 104. In one example, the advertisement terminal 102 may expose local advertisements offline.

5 is a diagram illustrating an example of exposing a local advertisement through an advertisement terminal according to an embodiment of the present invention.

Referring to FIG. 5, the local advertisement providing system 101 may transmit a local advertisement to the advertisement terminal 102. In this case, at least one local advertisement may be transmitted. In one example, the advertising terminal 102 can provide local advertising to the user 104 while offline.

When the user 104 inputs a search word, the advertisement terminal 102 may search for a local advertisement corresponding to the input search word and expose it to the user 104. As shown in FIG. 5, the user 104 may input “plastic surgery” as a search word in the search word input window 506 of the advertisement terminal 102. Then, the advertisement terminal 102 may search for a local advertisement corresponding to a search word among local advertisements provided from the local advertisement providing system 101. The advertisement terminal 102 may determine the exposure ranking according to the control information on the exposure ranking, and may expose the searched local advertisement according to the determined exposure ranking.

In FIG. 5, it is assumed that the advertisement terminal 102 is located at "Gangnam Station". The advertisement terminal 102 may then search for a local advertisement for “plastic surgery” around “Gangnam Station” and arrange and display the local advertisement to the user 104 according to the exposure ranking. In one example, local advertisements 501, 502, 503, 504 may be exposed to user 104 according to an exposure ranking controlled according to at least one of accuracy, popularity, or exposure service usage score of each search result. In this case, the exposure service use score may be determined according to the number of times of searching for a local advertisement, the number of times of exposure of a local advertisement, the number of user selections of a local advertisement, or the number of providing event information of a local advertisement.

If a large number of users 104 searched the local advertisement 502 a lot within a certain time period, the exposure ranking of the local advertisement 502 would rise. In order to control the exposure ranking of the local advertisement, the exposure service use score may be stored and updated in real time.

For example, the user 104 may select a local advertisement by touching any one of the local advertisements 501, 502, 503, 504 through the touch screen of the advertisement terminal 102. Then, the user 104 may collect detailed information of the selected local advertisement.

In addition, the advertisement terminal 102 may push the local advertisement 505 for the region to which the advertisement terminal 102 belongs and expose it to the user 104 regardless of the search request of the user 104. In this case, the pushed local advertisement may be an advertisement in an area different from the search word input by the user 104.

In addition, the advertisement terminal 102 may be provided by outputting the event information of each of the local advertisement (501, 502, 503, 504) to the coupon 607. For example, the user 104 may be provided with the coupon 607 in an SMS manner.

6 is a block diagram showing the overall configuration of a local advertisement providing system according to an embodiment of the present invention.

Referring to FIG. 6, the local advertisement providing system 101 may include a purchase request receiving unit 601, a local advertisement selecting unit 602, a local advertisement determining unit 603, and a local advertisement transmitting unit 604.

The purchase request receiver 601 may receive a purchase request for a local advertisement. The local advertisement may mean an advertisement associated with a specific region. For example, the local advertisement may mean an advertisement for a business located in a specific area such as a restaurant, supermarket, or hospital. Local advertising is closely related to the area. In addition, local advertising may vary depending on the region. In the present invention, the criterion of the local advertisement may be a region to which the advertisement terminal 102 belongs.

For example, the local advertisement providing system 101 may request a payment from an advertiser for a purchase request for a local advertisement. The payment means is not limited to specific means.

The purchase request receiving unit 601 may receive a purchase request of a local advertisement including exposure information of the local advertisement. For example, the exposure information of the local advertisement may include at least one of an advertisement terminal exposing a local advertisement, an exposed region, an exposed region, or an exposure period of the local advertisement.

The local advertisement selector 602 may select a local advertisement to be exposed by the advertisement terminal 102 among local advertisements requested for purchase. In this case, the local advertisement selecting unit 602 may select a local advertisement in consideration of an inventory of the advertisement terminal 102. That is, the number of local advertisements exposed to the user 104 may be determined according to the inventory of each of the advertisement terminals 102.

The local advertisement determiner 603 may determine whether the selected local advertisement is a local advertisement corresponding to the region to which the advertisement terminal 102 belongs. For example, the local advertisement providing system 101 may determine whether the local advertisement corresponds to a region to which the selected advertisement terminal 102 belongs, based on location information of a company, a phone number, and a business name corresponding to the local advertisement. have.

The local advertisement transmitter 604 may transmit the selected local advertisement to the advertisement terminal 102. In this case, when it is determined that the selected local advertisement corresponds to the region to which the advertisement terminal 102 belongs, the local advertisement transmitter 604 may transmit the selected local advertisement.

The local advertisement transmitter 604 may transmit the local advertisement together with the exposure information of the local advertisement to the advertisement terminal 102. In one example, the advertising terminal 102 may expose local advertisements transmitted offline. In addition, the advertisement terminal 102 may include a touch screen for selecting an exposed local advertisement.

Specific examples that are not described in FIG. 6 may refer to FIGS. 1 to 3.

7 is a block diagram showing the overall configuration of an advertising terminal according to an embodiment of the present invention.

Referring to FIG. 7, the advertisement terminal 102 may include a local advertisement receiver 701, a local advertisement search unit 702, an exposure ranking controller 703, and a local advertisement exposure unit 704.

The local advertisement receiver 701 may receive a local advertisement to be exposed. At this time, the local advertisement receiver 701 may receive the exposure information of the local advertisement together. For example, the exposure information may include at least one of an advertisement terminal exposing a local advertisement, an exposed region of the local advertisement, an exposed region, or an exposure period. In this case, the local advertisement receiver 701 may receive at least one local advertisement corresponding to the region to which the advertisement terminal 701 belongs.

The local advertisement search unit 702 may search for a local advertisement corresponding to a search word among the received local advertisements. For example, when the user 104 inputs a search term in the search box of the advertisement terminal 102 to search for a local advertisement, the local advertisement search unit 702 may search for a local advertisement corresponding to the input search term. . The local advertisement search unit 702 may search for the local advertisement in consideration of preselected local information. Here, the preselected local information may refer to information for searching for a local advertisement more specifically. For example, the preselected area information may include a subway entrance, a street name, and the like.

The exposure ranking controller 703 may control the exposure ranking of the searched local advertisement using the control information on the exposure ranking. The exposure ranking controller 703 may control the exposure ranking of the local advertisement using at least one of the accuracy of the search result for the local advertisement, the popularity of the local advertisement, or the use score of the exposure service of the local advertisement. For example, the exposure ranking controller 703 may control the exposure ranking of the local advertisement by using a result of applying a weight to each of the accuracy of the search result for the local advertisement, the popularity of the local advertisement, or the use score of the exposure service of the local advertisement. .

In this case, the exposure service use score of the local advertisement may include the number of searches of the local advertisement, the number of impressions of the local advertisement, the number of user selections of the local advertisement, or the number of event information providing of the local advertisement to the advertisement terminal 102. . For example, the exposure service use score of the local advertisement may be determined by applying a weight to each of the number of searches of the local advertisement, the number of impressions of the local advertisement, the number of user selections of the local advertisement, or the number of times of providing event information of the local advertisement. . In addition, the exposure service use score of the local advertisement may be stored in real time and used to control the exposure ranking of the local advertisement.

Specifically, the number of searches for local advertisements means the number of times a user inputs a search term in the advertisement terminal 102 and searches for a specific local advertisement. The number of exposures of local advertisements means the number of times a specific local advertisement is searched through a search word and exposed to the user 104.

In addition, the number of user selections of the local advertisement means the number of times that the user 104 selects the local advertisement among the local advertisements exposed to the user 104. In this case, the number of user selections of the local advertisement may be determined by counting a case where the user 104 retrieves detailed information by touching the touch screen of the advertisement terminal 102.

The event information providing frequency of the local advertisement means the number of times that special event information is provided in the local advertisement selected by the user 104. For example, event information refers to information that may be additionally provided by the user 104 such as a discount coupon and a credit card in a local advertisement. As a result, the number of event information provision may be counted through the number of discount coupon downloads. For example, the exposure service use score of the local advertisement may be stored in real time and used to control and update the exposure ranking of the local advertisement.

The local advertisement exposure unit 704 may expose the local advertisement according to the controlled exposure ranking. The local advertisement exposure unit 704 may expose the local advertisement pushed by the advertisement terminal together with the searched local advertisement. That is, the local advertisement exposure unit 704 may push the local advertisement for a specific region and expose it to the user 104 regardless of the search request of the user 104. For example, the local advertisement exposure unit 704 may expose a local advertisement on offline.

A specific example not described in FIG. 7 may refer to the example described in FIGS. 4 and 5.

In addition, the local advertisement providing method and the local advertisement exposure method according to an embodiment of the present invention includes a computer readable medium including program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The medium or program instructions may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

1 is a diagram illustrating an example for explaining a process of exposing a local advertisement through an advertisement terminal according to an embodiment of the present invention.

2 is a flowchart illustrating an entire process of a method for providing a local advertisement according to an embodiment of the present invention.

3 is a diagram illustrating an example of a purchase request of a local advertisement according to an embodiment of the present invention.

4 is a flowchart illustrating the entire process of a local advertisement exposure method according to an embodiment of the present invention.

5 is a diagram illustrating an example of exposing a local advertisement through an advertisement terminal according to an embodiment of the present invention.

6 is a block diagram showing the overall configuration of a local advertisement providing system according to an embodiment of the present invention.

7 is a block diagram showing the overall configuration of an advertising terminal according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

101: Local Ad Serving System

102: advertising terminal

103: advertiser terminal

104: user

Claims (37)

In the local advertising providing method for providing a local advertising to the advertising terminal, Receiving a purchase request for the local advertisement; Selecting a local advertisement to be displayed by the advertisement terminal among the local advertisements requested for purchase; And Transmitting the selected local advertisement to the advertising terminal; Local advertisement providing method comprising a. The method of claim 1, Receiving a purchase request for a local ad, And receiving a purchase request including exposure information of the local advertisement. The method of claim 2, Impression information of the local advertisement, And at least one of an advertisement terminal exposing the local advertisement, an exposed region, an exposed region, or an exposure period of the local advertisement. The method of claim 1, Determining whether the selected local advertisement is a local advertisement corresponding to a region to which the advertisement terminal belongs; More, The step of transmitting the selected local advertisement, And when the selected local advertisement is determined to be an advertisement corresponding to a region to which the advertisement terminal belongs, transmitting the selected local advertisement. The method of claim 1, The step of selecting a local ad, And selecting the local advertisement in consideration of the inventory of the advertisement terminal. The method of claim 1, The step of transmitting the selected local advertisement, Local advertisement providing method for transmitting the impression information of the selected local advertisement together. The method of claim 1, The advertising terminal, And displaying the local advertisement on offline. The method of claim 7, wherein The advertising terminal, And a touch screen to select the exposed local advertisement. In the local advertising exposure method for exposing local advertising through an advertising terminal, Receiving the local advertisement to be exposed; Searching for a local advertisement corresponding to a search word among the received local advertisements; Controlling the exposure ranking of the searched local advertisement by using control information on the exposure ranking; And Exposing the local advertisement according to the controlled exposure ranking Local ad exposure method comprising a. The method of claim 9, The step of receiving a local ad, Receive impression information for the local ads together, The exposure information may include at least one of an advertisement terminal exposing the local advertisement, an exposed region, an exposed region, or an exposure period of the local advertisement. The method of claim 9, The step of searching for a local ad, And searching for the local advertisement in consideration of pre-selected local information. The method of claim 9, The step of controlling the impression ranking of local ads, And controlling the exposure ranking of the local advertisement using at least one of an accuracy of a search result for the local advertisement, a popularity of the local advertisement, or a score of using the exposure service of the local advertisement. The method of claim 12, The step of controlling the impression ranking of local ads, And controlling the exposure ranking of the local advertisement by using a result of applying a weight to each of the accuracy of a search result for the local advertisement, the popularity of the local advertisement, or the exposure service use score of the local advertisement. The method of claim 12, The impression service use score of the local advertisement is, And a number of times of searching for the local advertisements, a number of exposures of the local advertisements, a number of user selections of the local advertisements, or a number of providing event information of the local advertisements with respect to the advertisement terminal. The method of claim 14, The impression service use score of the local advertisement is, The local advertisement exposure method is determined by applying a weight to each of the number of times of searching for the local advertisement, the number of exposure of the local advertisement, the number of user selection of the local advertisement, or the number of times of providing event information of the local advertisement. The method of claim 12, The impression service use score of the local advertisement is, Local advertising exposure method, which is stored in real time and used to control the exposure ranking of the local advertisement. The method of claim 9, The step of exposing local ads, And displaying the local advertisement pushed by the advertisement terminal together with the searched local advertisement. The method of claim 9, The advertising terminal, And displaying the local advertisement on offline. A computer-readable recording medium in which a program for executing the method of any one of claims 1 to 18 is recorded. In the local advertising providing system for providing a local advertising to the advertising terminal, A purchase request receiver configured to receive a purchase request for the local advertisement; A local advertisement selecting unit configured to select a local advertisement to be displayed by the advertisement terminal among the local advertisements requested for purchase; And A local advertisement transmitter for transmitting the selected local advertisement to the advertisement terminal Local advertisement providing system comprising a. The method of claim 20, The purchase request receiving unit, And receiving a purchase request including exposure information of the local advertisement. The method of claim 21, Impression information of the local advertisement, And at least one of an advertisement terminal exposing the local advertisement, an exposed region, an exposed region, or an exposure period of the local advertisement. The method of claim 20, A local advertisement determining unit determining whether the selected local advertisement is a local advertisement corresponding to a region to which the advertisement terminal belongs; More, The local advertising transmission unit, And when the selected local advertisement is determined to be an advertisement corresponding to a region to which the advertisement terminal belongs, transmitting the selected local advertisement. The method of claim 20, The local advertisement selection unit, And selecting the local advertisement in consideration of the inventory of the advertisement terminal. The method of claim 20, The local advertising transmission unit, Local advertisement providing system for transmitting the impression information of the selected local advertisement together. The method of claim 20, The advertising terminal, Local advertisement providing system for exposing the local advertisement on offline. The method of claim 26, The advertising terminal, And a touch screen to select the exposed local advertisement. In an advertising terminal that exposes a local advertisement, A local advertisement receiver configured to receive the local advertisement to be exposed; A local advertisement search unit for searching for a local advertisement corresponding to a search word among the received local advertisements; An exposure ranking controller configured to control an exposure ranking of the searched local advertisement using control information on an exposure ranking; And Local advertisement exposure unit for displaying the local advertisement in accordance with the controlled exposure ranking Advertising terminal comprising a. The method of claim 28, The local advertisement receiver, Receive impression information for the local ads together, The exposure information, And at least one of an advertisement terminal exposing the local advertisement, an exposed region, an exposed area, or an exposure period of the local advertisement. The method of claim 28, The local advertising search unit, And searching for the local advertisement in consideration of pre-selected local information. The method of claim 28, The exposure rank control unit, And controlling the exposure ranking of the local advertisement by using at least one of an accuracy of a search result for the local advertisement, a popularity of the local advertisement, or a score of using the exposure service of the local advertisement. The method of claim 31, wherein The exposure rank control unit, And controlling the exposure ranking of the local advertisement by using a result of applying a weight to each of the accuracy of a search result for the local advertisement, the popularity of the local advertisement, or the exposure service use score of the local advertisement. The method of claim 31, wherein The impression service use score of the local advertisement is, And the number of times of searching for the local advertisements, the number of exposures of the local advertisements, the number of user selections of the local advertisements, or the number of providing event information of the local advertisements with respect to the advertisement terminal. The method of claim 33, wherein The impression service use score of the local advertisement is, The advertisement terminal is determined by applying a weight to each of the number of times of searching for the local advertisement, the number of exposure of the local advertisement, the number of user selection of the local advertisement, or the number of providing event information of the local advertisement. The method of claim 31, wherein The impression service use score of the local advertisement is, Advertising terminal, which is stored in real time and used to control the exposure ranking of the local advertisement. The method of claim 28, The local advertising exposure unit, And expose the local advertisement pushed by the advertisement terminal together with the retrieved local advertisement. The method of claim 28, The advertising terminal, Advertising the local advertisements on offline.

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