KR20090119140A - Apparatus for community advertising based on choice of keyword in website and method of the same - Google Patents

Abstract

PURPOSE: An apparatus for community advertising based on choice of a Keyword in a website and a method of the same are provided to realize user targeting by providing advertisement data linked with the keywords selected by an advertiser and a community operator. CONSTITUTION: A user interface(201) receives a first keyword that an advertiser registers and the advertisement data corresponding to the first keyword, and gets a second keyword a second keyword selected by a community operator. A database unit(203) stores not only the first keyword but also the advertisement data corresponding to the first keyword. A data searcher searches not only a first keyword identical to the second keyword but also the advertisement data corresponding to the first keyword. When the community operator or a member accesses a community webpage, a display unit(207) displays the searched advertisement data.

Description

Apparatus for community advertising based on choice of Keyword in Website and Method of the same}

The present invention relates to an apparatus and method for community advertising on a website, and more particularly, to an apparatus and method for community advertising by selecting keywords on a website.

As the Internet is becoming more common and the number of Internet users is increasing, various advertisement methods using the Internet for Internet users are emerging. The most conventional advertising method using the Internet is a method of advertising by using a banner (banner) or a pop-up (pop-up) on a predetermined web page.

Here, the banner is a graphic image including advertisement data and may be displayed at a predetermined position of a web page on which an advertisement is to be placed. In addition, the pop-up refers to a web page in the form of a small window provided with the advertisement content and provided to the user separately from the web page when the user accesses a predetermined web page.

Recently, a method of advertising by applying banners and pop-ups to personal websites has been proposed.

For example, Korean Patent No. 10-0623912 and Korean Patent No. 10-0780265 refer to a method of advertising a product by displaying an object representing an advertisement title and an advertisement image on a personal website, and providing advertisement data linked to the object. .

However, the method of advertising by using a personal website has a disadvantage in that it does not correspond greatly to user targeting, which is an important element of the advertising strategy.

Accordingly, there has been proposed an advertisement method for placing advertisement data on a community space on the web, such as a blog, through which users of the same interests can communicate. The advertising method using such a community is effective in targeting the user who receives the advertisement by providing advertisement data related to the interests.

For example, Korean Patent Laid-Open Publication No. 2000-7069 describes an advertisement method for generating an advertisement banner on a homepage associated with a free web hosting service. However, this method can be used only by a company that provides a web hosting service free of charge and provides a web hosting service that can generate an advertising banner by using a homepage created by allocating space from a free providing server. Therefore, the company that can use such advertisement may be limited.

As another example, Korean Patent Laid-Open Publication No. 2003-76545 describes a method of advertising a community keyword in an internet community service. The advertisement method is a method of extracting a keyword from community information such as a name of a community, an introduction, and loading advertisement data associated with the extracted keyword. However, this method extracts a keyword and provides the advertisement data associated therewith, so that the range of advertisement data provided may be limited to the keyword.

This allows advertisers to target users who receive ads through community ads, while also providing ad data as close as possible to the interests of the community, and can encourage community moderators to attract ads. I need a way.

The problem to be solved by the present invention is to select the keyword from the community operator among the pre-classified keywords, and provide the advertising data associated with the keyword to the community members, it is possible to deliver the advertising data for the field of interest to the community members, accordingly It is an object of the present invention to provide a community advertisement apparatus and method in a website capable of user targeting of a product.

Another problem to be solved by the present invention is to provide an article in the form of articles including product reviews, comments, etc., rather than the existing advertising banner and website links, thereby providing community operators and members with a commercial image of the advertisement. It is an object of the present invention to provide a community advertisement apparatus and method on a website that can improve the image of an advertisement product and an advertisement company while minimizing the objection.

Another problem to be solved by the present invention is to evaluate the advertising effect on the community advertising can be billed to the advertiser, the community advertising device on the website that can reward the community operators and members accordingly accordingly and To provide a way.

The technical problems of the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

In accordance with an embodiment of the present invention, a community advertisement apparatus for selecting a keyword in a website may include receiving a first keyword registered from an advertiser and advertisement data corresponding to the first keyword, or selecting the selected keyword from a community operator. A data interface for receiving a keyword, a database unit for storing the first keyword and the advertisement data corresponding to the first keyword, a first keyword matching the second keyword, and searching for the first keyword A data retrieval unit for searching for corresponding advertisement data, and displaying the retrieved advertisement data on a community web page and displaying the posted advertisement data when the community manager or member accesses the community web page. A copy of the ad data, the text of which is already Characterized in that, and the article that includes the multimedia file.

 According to an embodiment of the present invention, a community advertisement method by keyword selection in a website according to an embodiment of the present invention receives a first keyword among pre-classified keywords from an advertiser and inputs advertisement data associated with the selected first keyword. Receiving, selecting a second keyword among the classified keywords from a community operator; and if the first keyword and the second keyword coincide, posting the input advertisement post to a community web page. Posting, wherein the post is an article including text, an image, and a multimedia file.

The apparatus and method for community advertisement in a website according to an embodiment of the present invention enables user targeting by selecting a keyword from an advertiser and a community operator among pre-classified keywords and providing advertisement data associated with the keyword. In addition, it is possible to charge the advertiser by evaluating the advertising effect on the advertising data of the community, by maximizing the effect of the advertisement by compensating a portion of the revenue to the community operator and members.

Hereinafter, with reference to the accompanying drawings will be described in detail the apparatus and method for community advertising by keyword selection in a website according to an embodiment of the present invention. Here, the community may include a blog, a cafe, a personal homepage, a mini homepage, and the like.

According to an embodiment of the present invention, a method for community advertisement by keyword selection in a website is selected by a community operator among pre-classified keywords, and provides advertisement data related to the keyword to the community member, thereby making the community members interested. Advertisement data for can be delivered, thereby enabling user targeting of the product.

In addition, by providing article-type posts that include product reviews, comments, etc., rather than existing advertising banners and homepage links, the advertisement data is provided to community managers and members with minimal rejection of commercial image of the advertisement. It is effective to improve the image of products and advertising companies.

1 is a view showing the configuration of the entire system of community advertising by keyword selection in a website according to an embodiment of the present invention.

Referring to FIG. 1, the entire system of community advertisement by keyword selection in a website according to an embodiment of the present invention includes a community server 101, a community advertisement apparatus 105, an advertisement support server 109, and an advertisement server. It may be composed of (111).

The community server 101 supports the community 103 on the website, thereby allowing web users having a common interest to gather to form a common ground and share information about the common interest. An advertisement marketing image for registering a community advertisement may be displayed on a web page of the community 103 supported by the community server 101.

The community advertisement device 105 stores a keyword registered from an advertiser among pre-classified keywords in a keyword DB (Data Base) 107a, and stores an article of advertisement data associated with the registered keyword in an article DB (Data Base). Store in 107b. Here, an article means a post including a product review, a comment, and the like. In this case, the post may include advertisement data of an advertisement product, a service introduction, a review, and an article advertisement. These posts support trackbacks, firms, and comments. In addition, each object in the post's text, images, and multimedia files can be hyperlinked to other websites.

Keyword DB 107a and article DB 107b that store keywords and articles, respectively, may be included in community advertising device 105.

When the advertisement marketing image displayed on the web page of the community 103 supported by the community server 101 is selected, the community advertisement device 105 may provide a selection screen for selecting a keyword. In this case, the selection screen may be a separate window from the web page of the community 103. The community advertisement device 105 receives a keyword related to the field of interest from the community operator, accesses the keyword DB 107a and the article DB 107b, and posts the article to the community 103. Posting refers to the act of registering a post on a community web page. In this case, the community advertisement device 105 may receive a web address of the community in which the keyword is selected from the community server 101, and post to the corresponding community 103 using the provided web address.

The community advertisement device 105 performs a community advertisement by providing posts, which are advertisement data in the form of articles, to community members.

The community advertisement apparatus 105 may configure the evaluation data on the advertisement effect based on the number of postings and the time from when the post is displayed to the time when the post is closed. The community advertisement device 105 reports the evaluation data in real time to the advertisement server 111 to provide an advertiser with a status of advertisement effect. In addition, the community advertisement device 105 may charge the advertiser by using the evaluation data, and a part of the revenue for this is rewarded to the community manager and member. These rewards can enhance the image as an advertising company that grows with the advertising user, not just marketing to advertising products and advertisers. Accordingly, autonomous promotion strategies of community members can be expected. As a result, rewards for community operators and members have the advantage of maximizing the effect of advertising.

The advertisement support server 109 provides an article of advertisement data for advertising a product to the community advertisement apparatus 105 and controls the community advertisement apparatus 105.

The entire system of community advertisement by keyword selection in a website according to an embodiment of the present invention may further include a media server 113.

The media server 113 provides a media file corresponding to the image of the advertising product. Accordingly, the advertisement support server 109 may construct an article including a media file and provide the article to the community advertisement apparatus 105, thereby increasing the advertisement effect.

2 is a block diagram showing the configuration of a community advertisement apparatus by keyword selection in a website according to an embodiment of the present invention.

Referring to FIG. 2, the community advertisement apparatus includes a user interface 201, a database unit 203, a data search unit 205, a display unit 207, and a reporting unit 209.

The user interface 201 may register a keyword from an advertiser or select a keyword from a community operator.

The user interface 201 may register a keyword from an advertiser and receive an article of advertisement data associated with the registered advertisement keyword by providing a selection screen of the web page. In addition, a keyword may be selected from the community operator through the same selection screen.

The selection screen of the web page provided by the user interface 201 is illustrated in FIG. 3.

Referring to FIG. 3, the selection screen includes a confirmation button 307 for registering or selecting a selected item as a keyword using the classification selection windows 301, 303, and 305 and the classification selection windows 301, 303, and 305 in three steps. It is configured to include). The selection screen provides keywords classified by category, and the entire keywords classified by category are shown in FIG. 4.

3 and 4, the first categories 401a and 401b are the largest categories and are used as selection items of the first classification selection window 301. The second categories 403a and 403b are intermediate categories and are used as selection items of the second classification selection window 303. In addition, the third categories 405a and 405b are the smallest categories and are used as selection items of the third classification selection window 305.

In this case, the selection items of the second classification selection window 303 are included in the selected category among the selection items of the first classification selection window 301, and the selection items of the third classification selection window 305 are the second classification selection window ( It is included in the selected category of the selection item of 303). For example, the selection items such as communication, computing, content, PC, digital device, etc. of the second classification selection window 303 may be selected categories from the selection items such as IT / science, economy, society, etc. of the first classification selection window 301. Within IT / science.

As a result, the final item selected by the third classification selection window 305 is registered or selected as a keyword as the confirmation button 307 is clicked.

The user interface 201 may receive a plurality of keywords, and the selection screen provided by the user interface 201 is illustrated in FIG. 5.

Referring to FIG. 5, the selection screen registers or selects a selected item as a keyword using the keyword display unit 501, three levels of classification selection windows 503, 505, and 507, and a classification selection window 503, 505, and 507. And a confirmation button 509 for selecting. At this time, the classification selection windows 503, 505, and 507 and the confirmation button 509 are respectively present corresponding to the number of keywords displayed on the keyword display unit 501.

Referring to FIG. 2, the user interface 201 registers a keyword from an advertiser through a selection screen, receives advertisement data associated with a registered advertisement keyword, and transmits the keyword to the database unit 203. In this case, the user interface 201 may further provide an upload window for receiving an article of advertisement data.

The database unit 203 includes a keyword DB (Data Base) and an article DB (Data Base) in which articles, which are advertisement data associated with a registered advertisement keyword, are stored, respectively.

The data retrieval unit 205 receives a keyword selected from the community operator through a selection screen provided by the user interface 201. The data retrieval unit 205 accesses the database unit 203, searches for an input keyword, and retrieves an article corresponding to the keyword.

When the display unit 207 receives the selected keyword from the community operator through the selection screen, the display unit 207 performs the posting. That is, the display unit 207 registers a post, which is an article searched by the database unit 203, in the community web page when a keyword is input. Post refers to an article that includes text, an image, and the like as advertisement data.

In order to perform the posting, the display unit 207 first registers a poster on the community web page. Poster is an advertising window from which you can choose Post, which can be placed anywhere on the community web page. For example, as illustrated in FIG. 6, the display unit 207 may place posters 601, 603, and 605 on the top or bottom of the community web page. In this case, the poster may be registered as an advertisement title and a product image corresponding to the advertisement data.

The display unit 207 links a post, which is advertisement data associated with the selected keyword, to the poster.

Accordingly, when poster is selected by the community member after the posting is performed, the display unit 207 selects a post 703 linked to the poster 701 as illustrated in FIG. 7. By displaying it in a separate window, you provide articles that are advertising data to community members.

In addition, when a plurality of keywords are input from the community operator through the selection screen, the display unit 207 may register a plurality of posters corresponding to different keywords on the community web page.

When each poster is selected by the community member, the display unit 207 may provide a variety of advertisement data by displaying a post which is advertisement data linked to each poster.

The reporting unit 209 may determine the advertisement effect based on the number of postings performed by the community operator's keyword selection, the number of poster clicks, and the time from when the post is displayed to the time when the post is closed as the poster is clicked. Evaluation data can be constructed. The reporting unit 209 reports the evaluation data to the advertiser in real time, thereby enabling the advertiser to know the current status of the advertisement effect.

The controller 211 controls data and timing of the user interface 201, the database unit 203, the data search unit 205, the display unit 207, and the reporting unit 209.

The community advertising device may further include a billing system (not shown) that can charge an advertiser based on the evaluation data. For example, the billing system may be charged in stages according to the number of times the evaluation data is posted, or billed when the post is displayed for 10 seconds or more. Billing systems can not only charge advertisers, but can also reward community managers and members with a portion of their revenue.

According to an embodiment of the present invention, a community advertisement apparatus by keyword selection in a website may select a keyword from among the favorite keywords and provide advertisement data associated with the keyword to community members, thereby enabling user targeting of the product.

In addition, by providing advertisement data related to the common interests of community managers and members as articles including product introductions and product reviews, it is possible to easily convey the characteristics of the advertising products to community members, and increase the reliability of the products. .

8 is a view showing a community advertising method by keyword selection in a website according to an embodiment of the present invention.

Referring to FIG. 8, first, a community advertisement device receives a keyword from an advertiser (S801).

The community advertisement device provides a selection screen of a web page and receives a keyword from an advertiser through a classification selection window and a confirmation button of the selection screen. In addition, the community advertisement device may receive a plurality of keywords from the advertiser.

Here, when an arbitrary item is selected by the category selection window of the selection screen, the community advertisement device may provide the number of sites registered to the keyword. This allows the advertiser to understand the competitor's registration status for the keyword. Subsequently, when the confirmation button of the selection screen is selected, the community advertisement device registers the keyword.

Subsequently, the community advertisement device receives an article of advertisement data corresponding to the registered keyword (S803).

The community advertisement apparatus receives an article of advertisement data corresponding to the registered keyword, and stores the registered keyword and the article corresponding to the registered keyword and the database unit of the community advertisement apparatus. In this case, the community advertisement device may further perform a step of checking whether payment of the advertisement data is performed before storing the advertisement data. In this case, the community advertisement device may store the advertisement data only when payment for the advertisement data is performed.

Subsequently, the community advertisement device receives a keyword from the community operator (S805).

When the advertisement marketing image displayed on the community 103 web page is selected, the community advertisement device may provide a selection screen of the web page. Thereafter, the community advertisement device receives a keyword from the community operator through the classification selection window and the confirmation button of the selection screen. Here, the selection screen of the web page may be the same as the selection screen of the web page used when registering the keyword from the advertiser.

The community advertisement apparatus may receive a plurality of keywords from the community operator as in the case of registering the keywords. In this case, the community advertisement device displays an advertiser's status corresponding to the selected keyword, thereby facilitating a community operator to select an operator keyword.

In addition, the community advertisement device may receive a display position of a poster (Poster) registered on the community web page from the community operator through the selection screen. Here, poster refers to an advertisement window linked to a post, which is advertisement data associated with a selected keyword.

Subsequently, the community advertising apparatus searches the keyword matching the selected keyword by accessing the database unit (S807).

Subsequently, the community advertisement device searches for an article of advertisement data corresponding to the searched keyword (S809), and posts the retrieved article to the community web page (S811). In detail, the community advertisement apparatus registers a poster on a community web page, registers a poster on a display position received from a community operator, and links a post, which is an article of advertisement data. In this case, when a plurality of keywords is selected, the community advertisement device may register a plurality of posters corresponding to each keyword on a community web page, and link the post, which is advertisement data associated with each keyword, to the poster. In this case, the community advertisement apparatus may receive a web address of a community in which a keyword is selected from a community server, and register a poster in a community web page by accessing the corresponding community using the provided web address.

Afterwards, when the poster is selected by the community manager and the member, the community advertising apparatus displays the post linked to the poster, thereby providing advertisement data related to the interests of the community member (S813). .

Subsequently, the community advertisement device reports evaluation data on the advertisement effect in real time (S815).

The evaluation data may include the number of postings performed according to the keyword selection, the number of poster clicks, and the time from when the post is displayed to when the post is closed as the poster is clicked.

Subsequently, the community advertisement device charges based on the evaluation data, and compensates a part of the profits thereof to the community manager and the member (S817).

The community advertisement device may charge based on the evaluation data on the advertisement effect, but is not limited thereto.

The community advertisement device measures the contribution of the community to the advertisement effect, and compensates for the value as much as the measured contribution. For example, the community advertising device may measure the contribution of the community based on the evaluation data on the effectiveness of the advertisement, and in response to the measured contribution, the community advertisement device may be used to advertise on the community web page and cyber money that can be used on the web. Rewards can be provided to operators and members.

In addition, the community advertisement device may compensate based on the contribution of the community, but may also be compensated in a fixed unit. The community advertising device rewards community operators and members by simply registering posts on community web pages, regardless of their contribution to advertising effectiveness, so that community operators can activate registration of advertising data. have.

In the method of community advertisement by keyword selection in a website according to the present invention, user targeting is possible by providing advertisement data associated with a keyword on a community web page. In this case, the keyword is selected from pre-classified keywords, which has an advantage that the range of advertisement data can be extended compared to a method of directly inputting a keyword.

Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

1 is a view showing the configuration of the entire system of community advertising by keyword selection in a website according to an embodiment of the present invention.

2 is a block diagram showing the configuration of a community advertisement apparatus by keyword selection in a website according to an embodiment of the present invention.

3 and 5 are diagrams illustrating a selection screen of a web page provided by the community advertisement apparatus of FIG. 2.

FIG. 4 is a diagram illustrating all keywords classified by categories provided in the selection screen of FIG. 3.

6 is a diagram illustrating an example of a poster configuration of a community web page.

FIG. 7 is a diagram illustrating a post that is advertisement data displayed when the poster of FIG. 6 is selected.

8 is a flowchart illustrating a method for community advertisement by keyword selection in a website according to an embodiment of the present invention.

Claims (15)

Selecting a first keyword among pre-classified keywords from an advertiser and receiving advertisement data associated with the selected first keyword; Receiving a second keyword of any one of the classified keywords from a community operator; And Posting (Post), which is the advertisement data corresponding to the second keyword (Post) to the community web page, And said post is an article containing text, images, and multimedia files. The method of claim 1, Posting the received advertisement data to the community web page Registering a poster, which means an advertisement window of an advertisement title and an image related to the advertisement data, on a community web page; And Linking the post composed of the advertisement data with the poster Community advertising method on a website comprising a. The method of claim 2, The evaluation data on the advertisement effect of the advertisement data is evaluated based on the number of postings, the number of clicks on the poster, the time the post is displayed, and the like. The method of claim 2, When the first keyword is selected, providing a number of sites registered with the first keyword; Displaying an advertiser's status corresponding to the second keyword when the second keyword is selected; or Receiving a display position of the poster registered on the community web page from the community operator; Community advertising method on the website further comprising. The method of claim 1, Checking whether or not payment for the advertisement data is performed; Generating evaluation data on the advertisement effect of the advertisement data and charging the advertiser based on the evaluation data or in a fixed amount; Reporting the evaluation data to the advertiser in real time; or Rewarding the community operator and the member based on the evaluation data or on a fixed basis; Community advertising method on the website further comprising. The method of claim 1, And each object of the text, image, and multimedia file of the post is hyperlinkable with another website. The method of claim 1, The classified keywords are classified by category, community advertising method on a website. The method of claim 1, And the first and second keywords are selected through a selection screen of the same web page. The method of claim 8, The first and second keywords are selected through the step selection window of the selection screen, And the first and second keywords are plural in number. The method of claim 2, And when there are a plurality of second keywords, registering a plurality of posters corresponding to the plurality of second keywords on the community web page. A community manager or member accessing a community web page; Displaying a poster (Poster), which is an advertisement window of an advertisement title and an image related to advertisement data, on the community web page; And If the poster is selected, displaying a post, which is advertisement data linked with the poster, And the advertisement data is an article including text, an image, and a multimedia file. The method of claim 11, The post includes advertising products, introductions to services, product reviews, and article ads. And said post supports trackbacks, firms, and comments. A data interface for receiving a first keyword registered from an advertiser and advertisement data corresponding to the first keyword or a second keyword selected from a community operator; A database unit configured to store the first keyword and advertisement data corresponding to the first keyword; A data search unit searching for a first keyword matching the second keyword and searching for advertisement data corresponding to the first keyword; And Posting the searched advertising data to a community web page (Posting), and if the community manager or member accesses the community web page, including a display unit for displaying the posted advertising data, And said advertising data is an article comprising text, images, and multimedia files. The method of claim 13, And a reporting unit for evaluating an advertisement effect on the advertisement data and reporting the evaluated advertisement effect in real time. The method of claim 13, The article is a community advertising system on a website, characterized in that it supports trackbacks, firms, and comments.

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