KR20090069967A - Advertising method using game room robby interface screen in on-line game service - Google Patents

Abstract

An advertisement method for building the business model of a service provider through advertisement even when obstructing a game progress is provided to perform advertisement through a background screen of a waiting lobby. A game client connects to a waiting room lobby which a waiting room server provides(S51). The load chamber server transmits present status information and advertisement of the load chamber lobby by the game client(S52). While a waiting room lobby interface screen is outputted and the load chamber lobby present condition is expressed, the game client outputs the advertisements in the background of the load chamber lobby interface screen(S53). The status information of the load chamber lobby where the load chamber server is changed is transmitted by the game client(S55). The game client renews the load chamber lobby present condition of the load chamber lobby interface screen(S56).

Description

Advertising Method Using Game Room Robby Interface Screen in On-Line Game Service}

The present invention relates to an advertisement method using a waiting room lobby interface screen in an online game, and in particular, allows an online game user to perform an advertisement through a background of a waiting room lobby, which is a virtual space that is gathered to form a waiting room. It allows you to effectively combine online game services and advertising without interrupting the game.

Due to the development of communication technology and the development of related technologies such as graphics and sound, various types of computer games are being made. A computer game is a form of an online game that allows users to play with other users by accessing a game server through various communication networks such as the Internet network or a mobile communication network, instead of being executed independently on a personal computer (PC). It is developing.

Since these online games are played in a virtual space, users can always use them regardless of time and space, and the creative power of the game developer can be projected as it is, so that they can be made in various ways.

In addition, as the competition in the online game market is fierce, game companies are constantly trying to find a way to earn money using online game services in addition to the development of the game itself.

On the other hand, the online game may allow the user to play the game alone, but a board game such as a poker game or a go-stop game, a racing game played by a plurality of users, and a plurality of game users simultaneously participate in the game. Most users are configured to play a game together, such as Massively Multi-player Online Role Playing Game (MMORPG).

In order to start an online game involving multiple users, first of all, the users who want to play the game must be gathered together.

To this end, the game service system provides an interface that allows users to play a game together. Such a virtual space is referred to as' waiting room ',' game room, 'game room', and so on. Let's use. That is, hereinafter, the waiting room does not mean a real space but a virtual space where users who access the game service system gather to use an online game service.

In addition, a virtual space that allows users to enter such a waiting room or enter a waiting room created by others is called a waiting room lobby.

In the lobby lobby, users can see a list of each waiting room currently created, whether the waiting room has started the game, the number of participants, the properties, and other information related to the waiting room. You can join the waiting room you have created.

That is, the lobby lobby means a place where users who want to enjoy a game gather, and a place that users must pass through to start a game.

Therefore, if any profit model can be built using the characteristics of the lobby lobby, it will be possible to satisfy the needs of game operators who need the profit model without interrupting the user's game progress.

Accordingly, the present invention was devised to meet the above necessity, and combines a new revenue model to the online game service by allowing dynamic advertisements to be made through a waiting room lobby, which is a virtual space where online game users gather to form a waiting room. The purpose of the present invention is to provide an advertising method using a lobby interface screen in a waiting room in an online game.

In order to achieve the above object, the advertisement method using the waiting room lobby interface screen in the online game according to the present invention, the game client accessing the waiting room lobby provided by the waiting room server of the game service system; Transmitting, by the waiting room server, the status information and advertisements of the waiting room lobby to the game client; Displaying, by the game client, a waiting room lobby interface screen to display the waiting room lobby status, and outputting the advertisement on a background of the waiting room lobby interface screen; And while the game client accesses the waiting room lobby, the waiting room server transmits the changed status information of the waiting room lobby to the game client, and the game client updates the waiting room lobby status of the waiting room lobby interface screen. It can be made by including a repeating step.

The advertisement transmitted by the waiting room server to the game client may include a sliding advertisement displayed while continuously moving in the background of the lobby lobby interface screen.

Meanwhile, the advertisement transmitted by the waiting room server to the game client may be configured to transmit information informing the user when the advertisement is clicked to the event server.

In such an embodiment, the event server may be configured to provide a particular game item or cyber money to a user who clicks on the advertisement.

In addition, the event server may be configured to treat the user who clicked the advertisement as having applied for a specific event.

In addition, the event server may be configured to transmit the coupon information associated with the advertisement to the mobile communication terminal of the user who clicked the advertisement.

According to the present invention, an advertisement may be performed through a background image of a waiting room lobby where game users gather to form a waiting room.

In particular, since the lobby is a place where users pass before starting a game, a profit model of a game operator can be established through advertisements without interfering with the progress of the game, which is a unique purpose of the online game service. In addition, if the advertisement is dynamically configured like a sliding advertisement continuously moving and various rewards are combined, more effective advertisement is possible.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, a user accesses a game service system 14 through a communication network 13, such as a wired internet network or a wireless internet network, using his computer 11, thereby providing a game service system 14. You can play online games.

The user computer 11 may be any computer device that can access an online game provided by the game service system 14 by connecting to a communication network 13 such as a personal computer (PC) or a mobile communication terminal.

The user computer 11 is provided with a game client 12 for executing and progressing an online game. The game client 12 may be configured as a computer program installed and operated in the user computer 11, and the game service system. It is common to download and install from 14 via the communication network 13.

The game client 12 includes various user interfaces for enabling a user to use an online game service. The game client 12 exchanges game data in a data packet form with the game service system 14 to play an online game. Proceed.

The game service system 14 may be variously configured as necessary, and includes a web server 14-1, an authentication server 14-2, a waiting room server 14-3, a game server 14-4, It may be configured to include an event server 14-5, a database 14-6, and the like.

The web server 14-1 provides various information related to the online game service through the communication network 13, and allows the user to enter necessary information to register for a game account so as to open a game account or to play a game client program. It can be used for downloading.

The authentication server 14-2 performs a role of authenticating users registered as members through the web server 14-1.

The waiting room server 14-3 provides a service related to the waiting room. In other words, it operates a waiting room lobby that allows users to form a waiting room, and allows users to create a new waiting room or enter a waiting room created by other users through the waiting room lobby.

The game server 14-4 communicates with the game client 12 through the communication network 13, and plays a role of controlling and progressing the game.

The event server 14-5 receives this information from the game client 12 and performs various event processing when the user clicks on an advertisement made through the lobby lobby. The specific role of the event server 14-5 will be described later.

The database 14-6 is a game account such as personal information, contact information, address information, authentication information such as ID and password, character information, game item ownership information, etc. of each user registered through the web server 14-1. It is a component that stores and manages not only the information but also various information required for operating the game service system 14 and providing the online game service.

In particular, as described below, a waiting room information database for operating a waiting room and an advertisement database for storing advertisement related information to be advertised through the waiting room lobby are included.

Referring to FIG. 2, a process in which a user uses an online game, first, a user drives a game client 12 installed in a computer 11 (S21), and authenticates a user such as his ID and password. Enter the necessary information to log in to his game account (S22). Authentication in step S22 is performed via the authentication server 14-2.

Now when the game client 12 accesses the waiting room server 14-3, the user enters the waiting room lobby (S23), and the user forms a waiting room with other users through the waiting room lobby (S24). When the owner of the waiting room clicks the game start button, the game proceeds through the game server 14-4 among users participating in the corresponding waiting room together (S25).

An example of an interworking structure between the game client 12 and the waiting room server 14-3 will be described with reference to FIG. 3.

The waiting room server 14-3 basically operates a waiting room lobby so that users who are currently connected to the online game can create a waiting room through the waiting room lobby or join a waiting room created by others.

That is, since the status of each waiting room is constantly changing, such as creating a new waiting room, releasing an existing waiting room, participating a new user in each waiting room, or leaving an existing participant, the waiting room server 14-3 displays the waiting room lobby status. Maintain up-to-date status of the lobby lobby while managing through (31).

Then, the status information of the constantly changing waiting room lobby is transmitted to the game client 12 currently connected to the waiting room lobby, so that the game client 12 can process the waiting room lobby interface.

In addition, the waiting room server 14-3 synchronizes the game client of each waiting room participant who enters the waiting room so that the same information about the corresponding waiting room may be maintained. That is, the game clients of all the users participating in the same waiting room are in the same space, so they must all be in the same environment.

For example, if a new user joins or participates in a waiting room, the game client of all users currently participating in the waiting room should know that fact. To this end, the waiting room server 14-3 transmits information informing that the situation of a waiting room changes to the game clients of all the waiting room participants so that each game client can know the changing situation.

Meanwhile, the game client 12 performs a game between the waiting room lobby interface 12-1, the waiting room interface 12-2, and the game server 14-4 allowing a user to use a waiting room related service. It may be configured to include a game progress interface 12-3.

The waiting room lobby interface 12-1 outputs the waiting room lobby status information transmitted from the waiting room server 14-3 through the waiting room lobby interface screen so that the user can know the waiting room lobby status, and creates a new waiting room or other user. Plays a role of participating in the waiting room created by

Referring to the example of the waiting room lobby interface screen 60 shown in FIG. 6, the waiting room lobby interface screen 60 displays the status of the waiting room currently created (61), and each waiting room list indicates the state of the corresponding waiting room. Various information is also displayed. In addition, a user may create a waiting room by clicking a waiting room making menu 62 ('Create room'), and may designate a name, a property, a number of participants, and the like, of the waiting room he creates.

When the user enters the waiting room through the waiting room lobby interface screen 60 as shown in FIG. 6, the waiting room interface 12-2 moves to the waiting room interface screen showing the situation of the corresponding waiting room.

Referring to the example illustrated in FIG. 4, the waiting room interface screen 40 includes sections 41 to 45 that display information of the users who have participated in the current waiting room together. In each of these sections, the user's character image, nickname, type of game items owned by the user, record, odds, rank, and the like are displayed. In particular, the waiting room interface screen of the director is configured to start a game.

The waiting room interface 12-2 updates the state of each section 41 to 45 of the waiting room interface screen according to the waiting room status information transmitted from the waiting room server 14-3.

When the owner of the waiting room clicks the game start button activated on his or her waiting room interface screen, the game proceeds through the game server 14-4 among the users participating in the waiting room.

Referring to FIG. 5, an embodiment of an advertisement method using a waiting room lobby interface screen in an online game according to the present invention will be described.

First, the game client 12 connects to the waiting room lobby provided by the waiting room server 14-3 (S51). That is, step S51 is a process in which the user enters the waiting room lobby to form a waiting room with other users.

Then, the waiting room server 14-3 inquires the waiting room information database 31 and transmits the current status information of the current waiting room lobby to the game client 12, and also stores the advertisement stored in the advertisement database 32. It transmits together (S52).

The waiting room lobby status information transmitted from the waiting room server 14-3 to the game client 12 can be variously configured as necessary. For example, a list of waiting rooms currently created in the corresponding channel and titles for each waiting room. It may include information indicating whether the waiting room participants, the game is the waiting room.

Advertisements may be configured in a variety of shapes, such as text, image, video, etc. as needed, it is preferably configured to attract the attention of the user.

For example, the advertisement may be configured in the form of a sliding advertisement displayed while continuously moving in the background of the waiting room lobby interface screen.

As another example of constructing an advertisement, it may be configured to repeat the process of randomly appearing and disappearing at various positions on the screen, or may be configured to change the brightness continuously.

The game client 12 receiving the waiting room lobby status information and the advertisement from the waiting room server 14-3 through step S52 outputs the waiting room lobby interface screen, and the waiting room lobby status is displayed on the background of the waiting room lobby interface screen. The advertisement is output (S53).

6 illustrates an example of a waiting room lobby interface screen 60 on which such advertisements are output.

6A and 6B show that the cola ad appears in a sliding form while moving from the right side to the left side on the lower portion 63 of the waiting room lobby interface screen 60, and in FIG. 6C, the pizza advertisement is output in the same form. Indicated. In addition, the waiting room lobby interface screen 60 displays the waiting room lobby status 61 such as the title of the waiting room currently created in the corresponding channel.

In the example of the lobby lobby interface screen 60, the user clicks the 'Create Room' button 62 provided at the bottom right to create a new waiting room by himself or clicks one of the waiting rooms shown in the list to another user. You can enter the waiting room you have created. When the user enters the waiting room, the waiting room lobby interface screen 60 is changed to the waiting room interface screen as shown in FIG. 4.

In addition, since the status of the lobby lobby is constantly changing (S54), if the status of the lobby lobby changes (S54), the waiting room server 14-3 transmits the changed waiting room lobby status information back to the game client 12 (S55), The game client 12 updates the waiting room lobby status of the waiting room lobby interface screen according to the waiting room lobby status information received from the waiting room server 14-3 (S56).

Steps S54 to S56 are repeated procedures while the game client 12 is connected to the lobby lobby, and the advertisement 63 outputted on the background of the lobby lobby interface screen 60 is the waiting room as shown in FIG. 6. It is still displayed even though the lobby status information is updated.

Now, a description will be given of each embodiment of applying an advertisement appearing on the background of the lobby lobby interface screen.

The advertisement may be configured to send information to the event server 14-5 informing it when it is clicked. Here, the event server 14-5 receives this information from the game client 12 and performs various event processing when the user clicks on an advertisement made through the lobby lobby as described above. When the event server 14-5 receives the advertisement click information of the user, which event is to be processed may be variously configured as necessary.

As one example, event server 14-5 may be configured to provide certain rewards to users who click on advertisements.

Here, the reward is a benefit provided to the user who clicked the advertisement and can be configured in various ways. For example, it may be configured in the form of paying certain game items to the user, paying cyber money that can be used in the game, or increasing the user's game level. At this time, the event server 14-5 may perform compensation by updating account information of the corresponding user managed by the database 14-6.

As another example, event server 14-5 may be configured to treat a user who clicked on an advertisement as having submitted a particular event.

That is, when it is assumed that the game service system 14 or another system interworking with the game service system performs a certain event event, the event server 14 may process that the user applied for the corresponding event. At this time, the event server 14-5 may manage subscriber information of the corresponding user as applicant information or transmit it to other systems as applicant information.

For another example, referring to FIG. 7, the event server 14-5 may be configured to transmit coupon information related to the advertisement to the mobile communication terminal 72 of the user who clicked the advertisement.

That is, if the advertisement is a cola advertisement, the event server 14-5 transmits coupon information that can be discounted when purchasing the cola product to the user who clicked the advertisement, and the coupon information is transmitted to the user through the mobile communication network 71. It is received by the mobile communication terminal 72.

Then, the user can purchase the cola-related merchandise at a discounted amount by outputting and presenting the coupon information on the screen of the mobile communication terminal 72 in the offline store 73 selling the cola.

In this embodiment, the event server 14-5 checks the mobile communication terminal number of the user by using the mobile communication terminal number maintained as subscriber information in the database 14-6, or the advertisement. If you click, a mobile terminal number input window appears to allow the user to enter a number to receive the coupon.

The above-described embodiments are intended to help the understanding of the present invention, and the present invention is not limited to the above-described embodiments and can be variously modified and implemented by those skilled in the art without departing from the spirit of the present invention. to be.

1 is an example of a system for providing an online game service;

2 is an overview of the procedure in which a user uses an online game,

3 is an example of an interface between a game client and a waiting room server;

4 is an example of a waiting room interface screen;

5 is an embodiment of an advertisement method using a waiting room lobby interface screen in an online game according to the present invention;

6 is an example of a waiting room lobby interface screen on which advertisements are output according to the present invention;

7 is an embodiment of providing a coupon to the user's mobile terminal according to the click of the advertisement.

* Explanation of symbols for main parts of the drawings

11: Your Computer 12: Game Client

13: Network 14: Game Service System

14-1: Web Server 14-2: Authentication Server

14-3: Waiting Room Server 14-4: Game Server

14-5: Event Server 14-6: Database

12-1: Waiting Room Lobby Interface 12-2: Waiting Room Interface

12-3: Gameplay Interface 31: Waiting Room Information Database

32: Advertisement Database

60: waiting room lobby interface screen

Claims (6)

Connecting a game client to a waiting room lobby provided by a waiting room server of a game service system; Transmitting, by the waiting room server, the status information and advertisements of the waiting room lobby to the game client; Displaying, by the game client, a waiting room lobby interface screen to display the waiting room lobby status, and outputting the advertisement on a background of the waiting room lobby interface screen; And The waiting room server transmits the changed status information of the waiting room lobby to the game client, and the game client updates the waiting room lobby status of the waiting room lobby interface screen while the game client accesses the waiting room lobby. Advertising method using the waiting room lobby interface screen in the online game comprising the step of performing. The method of claim 1, The advertisement transmitted from the waiting room server to the game client includes a sliding advertisement displayed while continuously moving in the background of the waiting room lobby interface screen. Way. The method according to claim 1 or 2, Advertisement transmitted from the waiting room server to the game client is configured to transmit to the event server to inform the event server that the clicked on the advertising method using the waiting room lobby interface screen in the online game. The method of claim 3, wherein And the event server is configured to provide a particular game item or cyber money to a user who clicks on the advertisement. The method of claim 3, wherein And the event server is configured to process a user who clicked the advertisement as having applied for a specific event. The advertisement method using the waiting room lobby interface screen in an online game. The method of claim 3, wherein And the event server is configured to transmit coupon information related to the advertisement to a mobile communication terminal of the user who clicks on the advertisement.

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