KR20090043046A - Method, service system and server system for performing electronic commerce and gift recommendation based on id federation - Google Patents

Abstract

The present invention relates to a method for providing a general ID-based e-commerce service, a method for providing a gift recommendation service, an e-commerce service system, and an integrated server system for the same.

The present invention provides an electronic commerce service system for providing an electronic commerce service through a wired / wireless communication network, including: a universal ID registration function for registering and managing a universally usable universal ID; An authentication and payment agent function for performing authentication and payment for goods purchase on behalf of another shopping mall server; A customer shopping information management function for storing customer-specific purchase history information generated by the authentication and payment agency in association with a registered universal ID; And gifts that provide pre-stored purchase history information or process information provided by processing pre-stored shopping information and purchase history information for each customer, and provide purchase patterns and gift recommendation information of gift recipients based on the stored purchase history information. Provide referral services.

According to the present invention, the electronic commerce service system provides the buyer with convenience for the purchase of goods or gifts by providing authentication / payment agent, management of purchase history information for each customer, and gift recommendation service based on the universal ID. It is effective in reducing the burden of purchasing management and providing useful business information.

 Universal ID, purchase history information, gift recommendations

Description

General ID-based e-commerce service providing method, gift recommendation service providing method, e-commerce service system and integrated server system for him {Method, Service System and Server System for Performing Electronic Commerce and Gift Recommendation based on ID Federation}

The present invention relates to a method for providing a general ID-based e-commerce service, a method for providing a gift recommendation service, an e-commerce service system, and an integrated server system for the same. More specifically, the integrated ID server acts for authentication and payment through the universal ID that can be used universally on all online shopping mall sites, stores the purchase history information for each customer in association with the registered universal ID, and uses it as a gift. By providing the purchase pattern information and gift recommendation information of the target person, it provides a convenient e-commerce service to the buyer, reduces the burden on the authentication and payment of the user ID management and purchase, and analyzes the market trend and marketing strategy. The present invention relates to a method of providing a general ID-based e-commerce service, a gift recommendation service providing method, an e-commerce service system, and an integrated server system for the same.

Currently, many online shopping mall sites exist, and e-commerce through these online shopping mall sites has been widely spread to online users. Through such an online shopping mall, in order for a user to make a purchase, a user ID and personal information must be registered through a cumbersome registration procedure for every online shopping mall site.

Accordingly, such a conventional electronic commerce method has been inconvenient to store user ID information, payment information, and personal information necessary for an authentication process and a payment process required for purchasing a product for each online shopping mall site.

In addition, to perform all the authentication, delivery and payment processing of the buyer in a small online shopping mall site there is a problem that development difficulties and economic burden occurs.

An object of the present invention for solving this problem is to provide a convenient e-commerce service to buyers, by providing an e-commerce system for the authentication and payment through a universal ID that can be used universally in all online shopping mall sites, the user to the seller It is to reduce the burden of authentication and payment due to ID management and purchase.

Another object of the present invention is to store the purchase history information for each customer authenticated and settled by the e-commerce system in association with the registered universal ID, to provide pre-stored purchase history information or to store the customer-specific shopping information and purchase history information By providing the statistics or analysis, users can look up their purchase history information, and to help the seller to analyze market trends and establish marketing strategies.

Still another object of the present invention is to store the purchase history information for each customer authenticated and settled by the e-commerce system in association with the registered universal ID, and using the previously stored purchase history information, the purchase pattern information and gifts of the gift recipients By creating and providing recommendation information, the present invention provides the convenience of finding a gift to a buyer.

According to an aspect of the present invention for achieving this object, in the e-commerce service system for providing an e-commerce service through a wired or wireless communication network, when receiving a purchase request message from the terminal, by sending an authentication and payment agent request message A shopping mall server configured to receive authentication information and payment information, transmit the purchase response message to the terminal, and transmit statistical analysis information inquiry request message to receive the corresponding statistical analysis information; Upon receiving a universal ID registration request message including a universal ID, personal information, and information disclosure setting information from a specific terminal, the universal ID, the personal information, and the information disclosure setting information are stored in association with the corresponding customer, and the generated registration is generated. An integrated ID server for transmitting a result to the specific terminal; When the authentication and payment agency request message is received from the shopping mall server, the authentication information and the payment processing are performed in association with the integrated ID server, and the authentication information generated according to the management performed. A payment settlement server providing the payment information; The authentication information and the payment information are received from the payment settlement server and stored as purchase history information for the corresponding universal ID, and when a purchase history information inquiry request message is received, the corresponding purchase history information is provided, and the shopping mall server A statistical analysis server for generating statistical analysis information based on pre-stored purchase history information and transmitting the statistical analysis information inquiry request message to the shopping mall server; And a wired / wireless communication network for communication between a terminal, the shopping mall server, the integrated ID server, the payment settlement server, and the statistical analysis server. do.

According to another aspect of the present invention for achieving the above object, in the electronic commerce service system that provides a gift recommendation service through a wired or wireless communication network, for the universal ID registration request, the universal ID, personal information and information disclosure settings for each customer An integrated ID server for storing information; The purchase history information for each universal ID is stored in association with the integrated ID server, and when a gift recommendation request message is received from the terminal, the purchase history information for the gift subject information is extracted by interworking with the integrated ID server. A statistical analysis server using the extracted purchase history information to generate the purchase pattern information and the gift recommendation information for the present target information and provide the terminal to the terminal; And a wired / wireless communication network for communication between the terminal, the integrated ID server, and the statistical analysis server.

According to another aspect of the present invention for achieving this object, in the integrated server system for providing an e-commerce service through a wired or wireless communication network, registration of a universal ID including a universal ID, personal information and information disclosure setting information An integrated ID server for storing the universal ID, the personal information, and the information disclosure setting information in association with the request message from the terminal and transmitting the generated registration result; When the authentication and payment agent request message is received from the shopping mall server, the authentication and payment processing for the corresponding purchase is performed in association with the general ID server, and the authentication information and the payment information are generated and provided according to the performance. Payment settlement server; And receive the authentication information and the payment information and store the purchase history information for the corresponding universal ID, and when the purchase history information inquiry request message is received from the terminal, provide the stored purchase history information to the terminal. When the statistical analysis information inquiry request message is received from the shopping mall server, the statistical analysis information is generated based on pre-stored purchase history information and transmitted to the shopping mall server, and when receiving a gift recommendation request message including gift subject information, And a statistical analysis server that extracts purchase history information on gift subject information and generates and provides purchase pattern information and gift recommendation information for the gift subject using the extracted purchase history information. Provides an integrated server system for providing commerce services.

According to another aspect of the present invention for achieving this object, a method for providing an e-commerce service through a wired / wireless communication network by an e-commerce service system, the method comprising: (a) a universal ID registration request message received from a terminal; A universal ID registration step of storing the general ID, personal information, and information disclosure setting information associated with the customer; (b) performing an authentication process and a payment process for the corresponding purchase and an authentication and payment agent request message received from a shopping mall server, and providing an authentication information and payment information according to the performance; (c) storing the customer shopping information storing the provided authentication information, payment information, and corresponding purchase product information as purchase history information of the corresponding customer, and storing statistics / analysis information by statistically or analyzing the stored purchase history information; And (d) an inquiry information reporting step of extracting and providing corresponding purchase history information or corresponding statistics / analysis information for the received information inquiry request message.

According to another aspect of the present invention for achieving the above object, in a method for providing a gift recommendation service through the wired and wireless communication system in the electronic commerce service system, (a) the general ID, personal information and information disclosure information A customer shopping information DB construction step of storing purchase history information including customer information and purchase product information included for each customer; (b) a gift recommendation request receiving step of receiving a gift recommendation request message including gift subject information; (c) generating gift recommendation information for extracting purchase history information corresponding to the gift object information and generating purchase pattern information and gift recommendation information by using the extracted purchase history information; And (d) provides a gift recommendation service providing method comprising the step of providing gift recommendation information for providing the generated purchase pattern information and gift recommendation information.

As described above, according to the present invention, the electronic commerce service system provides a convenient electronic commerce service to the buyer by providing authentication and payment through a universal ID that can be universally used in all online shopping mall sites, and provides the user with the seller. It can reduce the burden on authentication and payment due to ID management and purchase.

According to the present invention, the electronic commerce service system stores the purchase history information for each customer authenticated and paid for in association with the registered universal ID, and provides the stored purchase history information or the pre-stored customer shopping information and purchase history information. By providing the statistics or analysis, the user can search his purchase history information, the seller has an effect that helps to establish the market trend analysis and marketing strategy.

Still another object of the present invention is to store the purchase history information for each customer authenticated and settled by the e-commerce service system in association with the registered universal ID, and using the pre-stored purchase history information, the purchase pattern information of the gift recipient and By creating and providing gift recommendation information, there is an effect of providing the buyer with the convenience of finding a gift.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are used as much as possible even if displayed on different drawings. In addition, in describing the present invention, when it is determined that the detailed description of the related well-known configuration or function is obvious to those skilled in the art or may obscure the gist of the present invention, the detailed description thereof will be omitted.

1 is a diagram illustrating an electronic commerce service system for providing a universal ID-based electronic commerce service and a gift recommendation service according to the present invention.

Referring to FIG. 1, when an e-commerce service system for providing an e-commerce service through a wired or wireless communication network receives a purchase request message from the terminal 10, the authentication and payment information request message is transmitted to receive authentication information and payment information. Sending a purchase response message to the terminal and sending a statistical analysis information inquiry request message to the shopping mall server 30 for receiving the corresponding statistical analysis information, the universal ID registration request message including the universal ID, personal information and information disclosure setting information. Is received from a specific terminal, the authentication and payment from the integrated ID server 21, the shopping mall server to store the universal ID, personal information and information disclosure setting information associated with the customer, and transmit the generated registration result to the specific terminal When the agency request message is received, it interworks with the integrated ID server to process authentication and payment for the purchase. A payment settlement server 22 which performs one management and provides authentication information and payment information generated according to the management performed, receives authentication information and payment information from the payment settlement server, and stores it as purchase history information for the corresponding universal ID. When the purchase history information inquiry request message is received, the corresponding purchase history information is provided in advance, and when the statistical analysis information inquiry request message is received from the shopping mall server, the statistical analysis information is generated based on the previously stored purchase history information to generate the shopping mall. And a wired / wireless communication network 40 for communication between the statistical analysis server 23 and a terminal, a shopping mall server, an integrated ID server, a payment settlement server, and a statistical analysis server.

The payment settlement server 22 may directly connect with a credit card company or a banking server to perform payment, or may perform authentication processing and payment processing through interworking with an external payment system.

If the universal ID included in the universal ID registration request message received from the terminal 10 is a previously registered ID at another online site, the integrated ID server 10 registers the registered fact of the previously registered ID in association with another online site. Check whether it is saved.

When the statistical information server 23 includes a specific universal ID in the purchase history information inquiry request message received from the terminal 10 or the shopping mall server 30, the information disclosure setting information associated with the customer for the specific universal ID is displayed. The integrated ID server 21 checks whether it is set to be open to the customer or the shopping mall site, and according to the result of the check, the terminal 10 or the shopping mall server 30 extracts purchase history information associated with the specific universal ID. Will be provided.

Meanwhile, the statistical analysis server 23 receives a gift recommendation request message including gift subject information from a specific terminal, extracts purchase history information on the gift subject information, and uses the extracted purchase history information to provide a corresponding gift. The present invention may perform a gift recommendation function of generating purchase pattern information and gift recommendation information for the target person and providing the requested specific terminal.

The statistical analysis server 23 first checks in the integrated ID server 21 whether the information disclosure setting information related to the gift target information is set to be available to other customers, and according to the result of the check, The purchase history information is extracted. That is, the information disclosure setting information is information stored together with the integrated ID server 21 when the giftee registers the universal ID, and whether the personal information including the purchase history information is disclosed to other users or shopping mall sites. Information about.

Referring to Fig. 1, the e-commerce service system for providing the above-mentioned gift recommendation service is described in detail. The e-commerce service system stores the universal ID, personal information, and information disclosure setting information for each customer for the universal ID registration request. In conjunction with the integrated ID server 21 and the integrated ID server to store the purchase history information for each universal ID, when receiving a gift recommendation request message from the terminal, in conjunction with the integrated ID server, the corresponding purchase history information for the gift recipient information Communication between the statistical analysis server 23 and a terminal, an integrated ID server, and a statistical analysis server which extracts and uses the extracted purchase history information to generate and provide purchase pattern information and gift recommendation information for the information on the subjects of the gift. It is configured to include a wired and wireless communication network 40.

The integrated ID server 21, the payment settlement server 22, and the statistical analysis server 23 included in the e-commerce service system described with reference to FIG. 1 are servers configured in the integrated server system 20.

Referring to FIG. 1, an integrated ID server 21, a payment settlement server 22, and a statistical analysis server 23 included in an e-commerce service system include a shopping mall server 1 31 and a shopping mall server 2 32. In conjunction with the plurality of shopping mall servers 20, the electronic commerce service and the gift recommendation service may be provided to the terminal 10 and the plurality of shopping mall servers 20 based on the universal ID.

Referring to FIG. 1, when the integrated server system 20 receives a universal ID registration request message including a universal ID, personal information, and information disclosure setting information from a terminal, the integrated server system 20 links the universal ID, personal information, and information disclosure setting information. When the authentication and payment agent request message is received from the integrated ID server 21 and the shopping mall server, which stores and transmits the generated registration result, it interworks with the general-purpose ID server to perform authentication and payment processing for the corresponding purchase. The payment settlement server 22 which generates and provides the authentication information and payment information according to the execution and the authentication information and payment information are received and stored as purchase history information for the corresponding universal ID, and the purchase history information inquiry request message is received from the terminal. When received, provides the pre-stored corresponding purchase history information to the terminal, and when a statistical analysis information inquiry request message is received from the shopping mall server, the pre-stored purchase Generate statistical analysis information based on the history information, send it to the shopping mall server, and when receiving the gift recommendation request message including the gift subject information, extract the purchase history information about the gift subject information, and use the extracted purchase history information. , A statistical analysis server 23 for generating and providing purchase pattern information and gift recommendation information for the gift target.

Summarizing the functions for the e-commerce service system described with reference to FIG. 1, a universal ID registration function for registering and storing a universal ID that can be used universally in a linkable shopping mall site from a user's terminal, and another shopping mall linked Authentication and payment agency function for the authentication and payment for the purchase of goods on behalf of the server, Customer shopping information management function that stores the customer-specific purchase history information generated by the authentication and payment agency in association with the registered universal ID, It provides e-commerce service that provides pre-stored purchase history information for information inquiry request or provides information inquiry function that provides statistics or analysis of pre-stored shopping information and purchase history information for each customer, and receives gift recipient information. Received pre-stored purchase history information of the recipient It provides a gift recommendation service that generates and provides purchase pattern information and gift recommendation information of the gift recipient. However, the above functions are distributed by the integrated ID server 21, the payment settlement server 22, the statistical analysis server 23, and the like in the integrated server system 20.

2 is a flowchart illustrating a method of providing a general ID-based e-commerce service according to the present invention.

Referring to FIG. 2, the method for providing an electronic commerce service through a wired / wireless communication network by the electronic commerce service system includes a general ID, personal information, and information disclosure setting information included in a universal ID registration request message received from a terminal. General ID registration step (S200) for storing in relation to the authentication, the authentication and payment agency request message received from the shopping mall server, the authentication process and payment processing for the purchase, and the authentication information and payment information according to the performance Providing the authentication payment agency step (S202), the provided authentication information and payment information and the corresponding purchase product information to store the customer's purchase history information, the customer to store the statistics / analysis information by analyzing or storing the stored purchase history information The shopping information storage step (S204) and the corresponding purchase history information or the corresponding statistics for the received information inquiry request message And inquiry information reporting step (S206) of extracting and providing analysis information.

In the above-described universal ID registration step (S200), when the universal ID provided from the terminal is an ID registered in advance in another online site, the registered ID is checked by registering whether the registered ID is registered in association with another linked online site. Store the ID as a universal ID.

In the above-mentioned inquiry information reporting step (S206), when the information inquiry request message received from another terminal or shopping mall server includes a specific universal ID, the information disclosure setting information associated with the customer for the specific universal ID is stored in another customer or It checks whether the shopping mall site is set to be publicly available, and extracts and provides the purchase history information of the customer for the specific universal ID according to the check result.

3 is a flowchart illustrating a method of providing a gift recommendation service based on a general ID according to the present invention.

3 is a view illustrating a method of providing a gift recommendation service, which is another service provided by an e-commerce service system. The method for providing a gift recommendation service through a wired / wireless communication network by the electronic commerce service system includes general ID, personal information, and the like. A gift recommendation request for receiving a gift recommendation request message containing a customer shopping information DB for storing customer-specific information including information disclosure setting information and purchase history information including purchase product information (S300) and gift recipient information. Receiving step (S302), by extracting the purchase history information corresponding to the gift target information, using the extracted purchase history information, gift recommendation information generation step (S304) and the generated purchase to generate the purchase pattern information and gift recommendation information A gift recommendation information providing step (S306) for providing pattern information and gift recommendation information is performed.

The above-mentioned recommendation information generation step (S304) checks whether the information disclosure setting information related to the present subject information is set to be available for disclosure, extracts purchase history information about the present subject information, and extracts the purchase history information for the present subject information. Generate purchase pattern information and gift recommendation information.

By providing the gift recommendation service described above, the purchaser who wants to find a gift to present to the gift recipient is provided with purchase pattern information and gift recommendation information about the gift recipient, so that the buyer selects a gift suitable for the purchase pattern preferred by the gift recipient. Can be purchased.

The above description is merely illustrative of the technical idea of the present invention, and those skilled in the art to which the present invention pertains may make various modifications and changes without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

As described above, the present invention is applied to the e-commerce service technology through an online shopping mall, the e-commerce service system acts for authentication and payment through a universal ID that can be used universally in all online shopping mall sites, and purchase history for each customer. By storing the information in association with the registered universal ID, and using this to provide the purchase pattern information and gift recommendation information of the gift recipient, it provides a convenient e-commerce service to the buyer, the seller to the user ID management and authentication according to the purchase It is a very useful invention that has the effect of reducing the burden on payment and settlement, and helps to analyze market trends and establish marketing strategies.

1 is a diagram illustrating an electronic commerce service system for providing a universal ID-based e-commerce service and a gift recommendation service according to the present invention;

2 is a flowchart illustrating a method for providing a general ID-based e-commerce service according to the present invention;

3 is a flowchart illustrating a method of providing a gift recommendation service based on a general ID according to the present invention.

<Description of Symbols for Main Parts of Drawings>

10: terminal

20: integrated server system

21: Integrated ID Server

22: Payment settlement server

23: Statistical Analysis Server

30: shopping mall server

Claims (13)

An electronic commerce service system for providing an electronic commerce service through a wired or wireless communication network, When the purchase request message is received from the terminal, an authentication and payment agent request message is transmitted to receive authentication information and payment information, the purchase response message is transmitted to the terminal, and a statistical analysis information inquiry request message is sent to the corresponding statistical analysis information. A shopping mall server receiving the; Upon receiving a universal ID registration request message including a universal ID, personal information, and information disclosure setting information from a specific terminal, the universal ID, the personal information, and the information disclosure setting information are stored in association with the corresponding customer, and the generated registration is generated. An integrated ID server for transmitting a result to the specific terminal; When the authentication and payment agency request message is received from the shopping mall server, the authentication information and the payment processing are performed in association with the integrated ID server, and the authentication information generated according to the management performed. A payment settlement server providing the payment information; The authentication information and the payment information are received from the payment settlement server and stored as purchase history information for the corresponding universal ID, and when a purchase history information inquiry request message is received, the corresponding purchase history information is provided, and the shopping mall server A statistical analysis server for generating statistical analysis information based on pre-stored purchase history information and transmitting the generated statistical analysis information to the shopping mall server when the statistical analysis information inquiry request message is received from the mobile terminal; And Wired and wireless communication network for communication between the terminal, the shopping mall server, the integrated ID server, the payment settlement server and the statistical analysis server E-commerce service system for providing a universal ID-based e-commerce service comprising a. The method of claim 1, The payment settlement server, An electronic commerce service system for providing a universal ID-based e-commerce service, characterized in that the authentication and payment processing by performing a direct connection with the banking server, or performs the authentication and payment processing through interworking with an external payment system. The method of claim 1, The integrated ID server, When the universal ID included in the universal ID registration request message is an ID registered in advance in another online site, the general ID of the universal ID is checked and stored in connection with the other online site. E-commerce service system for providing ID-based e-commerce services. The method of claim 1, The statistical analysis server, When the purchase history information inquiry request message includes a specific universal ID, The integrated ID server checks whether the information disclosure setting information associated with the customer for the specific universal ID is set to be made publicly available to other customers or shopping mall sites, and according to the confirmation result, the purchase associated with the specific universal ID An electronic commerce service system for providing a general ID-based e-commerce service, characterized in that for extracting and providing history information. The method of claim 1, The statistical analysis server, Receiving a gift recommendation request message including gift subject information, extracting purchase history information for the gift subject information, and using the extracted purchase history information, purchase pattern information and gift recommendation information for the gift subject are obtained. E-commerce service system for providing a universal ID-based e-commerce service, characterized in that the generated and provided. The method of claim 5, The statistical analysis server, Characterized in that the integrated ID server checks whether the information disclosure setting information related to the gift subject information is set to be disclosed to other customers, and extracts purchase history information on the gift subject information according to the verification result. E-commerce service system for providing a universal ID-based e-commerce service. In an electronic commerce service system that provides a gift recommendation service through a wired or wireless communication network, An integrated ID server for storing a universal ID, personal information, and information disclosure setting information for each customer for a universal ID registration request; The purchase history information for each universal ID is stored in association with the integrated ID server, and when a gift recommendation request message is received from the terminal, the purchase history information for the gift subject information is extracted by interworking with the integrated ID server. A statistical analysis server using the extracted purchase history information to generate the purchase pattern information and the gift recommendation information for the present target information and provide the terminal to the terminal; And Wired and wireless communication network for communication between the terminal, the integrated ID server and the statistical analysis server Electronic commerce service system providing a gift recommendation service comprising a. In the integrated server system for providing an e-commerce service through a wired or wireless communication network, Upon receiving a universal ID registration request message including a universal ID, personal information and information disclosure setting information from a terminal, the universal ID, the personal information and the information disclosure setting information are linked and stored together, and the integrated registration result is transmitted. ID server; When the authentication and payment agent request message is received from the shopping mall server, the authentication and payment processing for the corresponding purchase is performed in association with the general ID server, and the authentication information and the payment information are generated and provided according to the performance. Payment settlement server; And The terminal receives the authentication information and the payment information and stores the purchase history information for the corresponding universal ID. When the purchase history information inquiry request message is received from the terminal, the stored purchase history information is provided to the terminal. When the statistical analysis information inquiry request message is received from a shopping mall server, the statistical analysis information is generated and transmitted to the shopping mall server based on previously stored purchase history information, and when receiving a gift recommendation request message including gift subject information, the gift Statistical analysis server that extracts purchase history information about the target person information and generates and provides purchase pattern information and gift recommendation information for the present target person using the extracted purchase history information. Integrated server system for providing an e-commerce service comprising a. In the method for the electronic commerce service system to provide an electronic commerce service through a wired or wireless communication network, (a) a universal ID registration step of storing the universal ID, the personal information, and the information disclosure setting information included in the universal ID registration request message received from the terminal in association with the corresponding customer; (b) performing an authentication process and a payment process on the authentication and payment agent request message received from the shopping mall server, and providing an authentication information and payment information according to the performance; (c) storing the customer shopping information storing the provided authentication information, payment information, and corresponding purchase product information as purchase history information of the corresponding customer, and storing statistics / analysis information by statistically or analyzing the stored purchase history information; And (d) Inquiry information reporting step of extracting and providing the corresponding purchase history information or the corresponding statistics / analysis information for the received information inquiry request message Universal ID-based e-commerce service providing method comprising a. The method of claim 9, In step (a), In the case where the universal ID provided from the terminal is an ID registered in another online site, the universal ID based electronic commerce is stored in a state of confirming whether or not the registered ID is registered in association with the other online site. How we deliver the service. The method of claim 9, In step (d), If a specific universal ID is included in the information inquiry request message received from another terminal or shopping mall server, whether the information disclosure setting information associated with the customer for the specific universal ID is set to be disclosed to another customer or shopping mall site. And confirming and extracting and providing purchase history information of the customer with respect to the specific universal ID according to the verification result. In the method for the electronic commerce service system to provide a gift recommendation service through a wired or wireless communication network, (a) a customer shopping information DB construction step of storing customer-specific information including general ID, personal information and information disclosure setting information, and purchase history information including purchase product information for each customer; (b) a gift recommendation request receiving step of receiving a gift recommendation request message including gift subject information; (c) generating gift recommendation information for extracting purchase history information corresponding to the gift object information and generating purchase pattern information and gift recommendation information by using the extracted purchase history information; And (d) providing gift recommendation information for providing the generated purchase pattern information and gift recommendation information; Gift recommendation service providing method comprising a. The method of claim 12, Step (c) is, Checking whether the information disclosure setting information related to the present subject information is set to be available for disclosure, and extracting purchase history information on the present subject information according to the verification result.

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