KR20090000077A - System and method for providing information of region shops - Google Patents

Abstract

A system and method for providing local store information are provided to easily search local stores through TV media and obtain the detailed information, thereby enabling cable broadcast subscribers to easily order and reserve goods and services handled in the local stores. A subscriber database is constructed by matching region cable broadcasting subscriber-related information and terminal identification information provided according to each region cable broadcasting subscriber. A local store advertisement database is constructed by matching each local store is classification item information according to one or more classification standard and local store identifying information with the local store related information including local store goods/service information. If multimedia contents are transmitted through a subscriber terminal from a local store, the multimedia contents are matched to the local store identifying information. The matched information is registered in a local store advertisement database.

Description

System and method for providing information of region shops}

1 is a block diagram of a local business information providing system according to an embodiment of the present invention.

2A and 2B are diagrams showing an example of information registered in the subscriber database and the local business advertisement database shown in FIG. 1, respectively.

FIG. 3 is a flowchart illustrating an operation of processing a content file delivered through a local business subscriber terminal in the local business information providing system shown in FIG. 2.

3A and 3B are flowcharts illustrating a method for providing local establishment information in response to a subscriber request of the local establishment information providing system shown in FIG.

* Description of the symbols for the main parts of the drawings *

110: upload processing unit 112: web page providing unit

114: upload processing unit 120: local ad server

122: category search processing unit 124: local business search processing unit

126: map processing unit 130: order / reservation processing unit

140: subscriber database 150: local business advertising database

The present invention relates to a system and method for providing additional service using a cable broadcasting system, and more particularly, to a system and method for providing local business information for introducing local businesses to local subscribers.

Local cable operators who provide cable broadcasting to local residents provide broadcasting programs by broadcasting or purchasing contents provided by cable or terrestrial broadcasters to local subscribers. Operate your business in a way that you provide to your subscribers. These local cable operators provide advertising videos that introduce local businesses as needed between broadcast programs or on specific channels, and local business introduction video ads provided to subscribers by local cable operators can be provided to local residents. As provided, the advertising effect is shown to be very high.

However, in the conventional method of providing local area advertisement video of local cable operators, the advertisement video of a specific company is unilaterally delivered to subscribers, and when a subscriber wants to obtain information about another company in the region, Only through the media, there was no way to access the information of the desired company through the TV media. Of course, with the advent of interactive TV, broadcasts are provided to obtain additional information about products / services within the advertising video, but this is also a limited product / service within the advertising video of interactive TV, and similar products / services companies or businesses in the region. If you want to know there was no way for the viewer to know the information you want.

In addition, even if you are a resident of the same area, it is not easy to know the information about local businesses in general, so local information magazines that introduce local businesses can be published to revitalize the local economy and obtain information on local businesses to residents. The magazines only introduced business names and phone numbers, so local residents had limited knowledge of local businesses' products and services.

In addition, local small businesses know that TV is effective as an advertising medium, but due to the high cost of advertising production, TV advertising is often overwhelmed, compared to large businesses located in the same or nearby areas. There was a problem of low competitiveness.

SUMMARY OF THE INVENTION An object of the present invention is to provide a system and method for providing a local information service to a local cable broadcasting subscriber so that they can easily search and obtain detailed information through a TV medium for a local business. .

In addition, an object of the present invention is to provide a system and method for providing local information that allows cable broadcasting subscribers to easily order / book goods / services handled by local businesses.

The local business information providing system according to the present invention for achieving the above object is a subscriber database constructed by matching the local cable broadcasting subscriber-related information to the subscriber terminal identification information provided to the local cable broadcasting subscriber; A local business advertisement database constructed by matching classification items classified according to a pre-set classification criterion with the local business together with local business related information including product / service information of a local business in accordance with local business identification information; A multimedia device connection port is provided and the multimedia content delivered from the local business through the local business subscriber terminal configured to transmit the multimedia content included in the multimedia storage device to the preset system address matches the local business identification information. Upload processing unit for registering in the business advertising database; And when the local business search menu selection information is transmitted from the subscriber terminal together with the subscriber terminal identification information, the first screen information configured to allow the subscriber to search the local businesses according to the classification criteria for classifying the local businesses based on the subscriber terminal identification information. Provided to the subscriber terminal, if the selected information about the specific local businesses among the local businesses provided through the first screen information together with the subscriber terminal identification information from the subscriber terminal is delivered to the specific local business based on the local business advertising database And a local advertisement server for providing the subscriber terminal with the multimedia content in the second screen information including the product / service detailed information.

In accordance with another aspect of the present invention, there is provided a method for providing local business information, the method comprising: building a subscriber database by matching local cable broadcasting subscriber related information with terminal identification information provided for each local cable broadcasting subscriber; Constructing a local business advertisement database by matching the classified item information with local business identification information according to at least one classification criterion for each local business together with local business related information including local business product / service information; When the multimedia content is delivered from the local business through a local business subscriber terminal having a multimedia device connection port and configured to transmit the multimedia content included in the multimedia storage device to a predetermined system address, the local business may match the local business identification information. Registering in the business advertising database; When the local business search menu selection information is transmitted from the subscriber terminal together with the subscriber terminal identification information, the first screen information set up to allow the subscriber to search for local businesses according to the classification criteria for classifying local businesses is based on the subscriber terminal identification information. Providing to the terminal; Detailed information on goods / services for the specific local business based on the local business advertisement database when the selected information about the specific local business among the local businesses provided through the first screen information together with the subscriber terminal identification information is transmitted from the subscriber terminal. Including the multimedia content in the second screen information including the step of providing to the subscriber terminal; characterized in that it comprises a.

In the above system and method, the multimedia content may limit the advertisement video of the local business to the upload target.

In the system and method, the multimedia device connection port may be configured to use a USB port.

In the system and method, the registering of the multimedia content may include registering a multimedia content file format transmitted from the local establishment into a preset file format.

The system and method for providing local business information of the present invention as described above enables local wired broadcasting subscribers not only to easily search local businesses through categories or search terms, but also to obtain product / service information of local businesses together with videos of the local businesses. In addition, the local business can easily deliver the multimedia content such as the introduction video of the business to the system by connecting the multimedia device to the subscriber terminal of the local business without using a separate medium.

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

1 is a block diagram of a system for providing regional information according to the present invention. The system includes an upload processor 110, a local advertisement server 120, an order / reservation processor 130, a subscriber database 140, and a local business advertisement database 150.

The upload processing unit 110 registers the advertisement multimedia content of the local business uploaded through the local business subscriber terminal provided to the local business subscribers in the local business advertisement database 150 by matching the local business identification information. Here, the local business subscriber terminal may use a set-top box provided to local cable broadcasting subscribers, since most local businesses are cable broadcasting subscribers, and may provide a separate uploading device for local business subscribers. In addition, a local subscriber terminal is provided with a USB port so that subscribers can directly connect multimedia devices such as a digital camera, a computer, and a USB storage device, and a preset system for multimedia content files delivered from a multimedia device connected through the USB port. The function can be set to send to the address and provided to the local business. Of course, it is also possible to provide another connection port required for the multimedia equipment in the local subscriber terminal. In addition, the upload processing unit 110 performs a process of converting the file format into the designated file when the multimedia content transmitted from the local business subscriber terminal is not the designated file format.

The local advertisement server 120 transmits the local business search menu selection information selected to search for local businesses while the cable broadcasting subscriber is watching the cable broadcasting or connected to the cable broadcasting system, and then the local businesses are assigned to one or more classification criteria. According to the selected search menu, the list of local businesses classified items are provided or a list of local businesses is provided, and if a specific local business is selected, detailed information on the selected local business is provided. Herein, the navigation menu according to the local business classification criteria may provide at least one or more of the classification criteria including the business category, regional, and alphabetical order menus of the local businesses as a search menu, and the corresponding category item and // Or provide a list of local businesses. In addition, the local advertisement server 120 provides a search input window with search menus so that subscribers can search local businesses through each other. The local advertisement server 120 provides screen information displaying the location information of the local business on the map when the subscriber selects the local business location view menu on the detailed information screen of the specific local business. To this end, the local advertisement server 120 includes a category search processor 122, a local business search processor 124, and a map processor 126.

The order / reservation processing unit 130 requests the subscriber / entry by inputting the quantity or reservation and the number of persons / products and services of the local business on the detailed information screen, and then identifies the subscriber terminal and the local business identification information on the provided screen. Based on this, the order / reservation information is provided to the order / reservation receiving terminal of the local establishment together with the address and contact information of the subscriber registered in the subscriber database.

Subscriber database 140 is constructed by matching the information associated with the local cable broadcasting subscriber to the identification information of the subscriber terminal provided in the subscriber's home. Herein, the subscriber station refers to a set-top box for providing cable broadcasting. In addition to this, various tools for identifying a subscriber while watching cable broadcasting may be used as the subscriber terminal. 2A shows an example of information registered in the subscriber database 140.

The local business advertisement database 150 is constructed by matching the local business-related information including the product / service information of the local business with the classification items classified according to the classification criteria preset by the local business in accordance with the local business identification information. 2B shows an example of information registered in the local business advertisement database 150. Here, although the industry type field shown in FIG. 2B is illustrated as registering a single item according to the industry classification criterion, the industry type field may be classified in advance into various detailed items in advance. That is, when the industry is registered as a restaurant, the second classification item may be further classified by classifying into detailed items such as Korean food, Chinese food, and Japanese food according to the type of the product as the second classification standard. In addition, although the local business advertisement database 150 is not shown in FIG. 2, subscribers' order / reservation details may be further registered by matching the local business identification information, and the cable broadcasting company may transmit such order / reservation details to the local business. It can be used as a basis for calculating fees.

3 is a flowchart illustrating an operation of processing a content file delivered through a local business subscriber terminal in the local business information providing system shown in FIG. 2. When the multimedia content file is uploaded 305 through the local subscriber terminal, the upload processing unit 110 of the system determines whether it is a file format designated in the system through the file format included in the content file (315). If the file format is specified, the uploaded content file matches the local business identification information and is registered in the local business advertisement database (320). If the file format is not designated, the uploaded content file is converted to the specified format (318), Matching with the business identification information is registered in the local business advertising database (320).

4A and 4B are flowcharts illustrating an embodiment of a method for providing local business information according to a subscriber request in the local business information providing system shown in FIG. 2. 3 shows that the subscriber database is constructed by matching the local cable broadcasting subscriber related information with the terminal identification information provided to the local cable broadcasting subscriber, and the local business related information including the local business product / service information and the local business subscriber terminal. It is assumed that the local business introduction multimedia content file and the item information classified by each local business according to at least one classification criteria are registered in the local business advertisement database by matching the local business identification information. In the following description, screens provided to search for local businesses desired by the subscriber are named as first screen information, and detailed information screens of local businesses selected by the subscriber are named as second screen information.

In the system shown in FIG. 2, the subscriber searches the local establishment with the subscriber terminal identification information from the subscriber terminal through the screen provided to the subscriber to select the local establishment search menu set on the terminal and the remote controller to obtain information about the local establishment. When the request is 405, the local advertisement server 120 allows the subscriber to determine the local business search method according to the contents classified into local businesses by region, region, and mutual Canadian order. It provides to the subscriber station based on the subscriber terminal identification information (410). The local business search menu may be pre-stored in the cable broadcasting subscriber station to respond to the subscriber request.

Then, when the subscriber selects a search menu for each type of business through a remote controller or the like (415), the category search processing unit 122 provides a category menu according to the type of business of the local business registered in the local business advertising database 150 (420). . If the subscriber selects the regional search menu, the menu is provided with the menus of the jurisdictions in which the local business belongs.If the navigation menu is selected according to the trade name of the local business, the local business list is sorted alphabetically according to the business name of the local business. To provide.

Next, if there is a submenu of the menu selected by the subscriber, the category search processing unit 122 provides screen information on the subcategory menus of the category menu selected by the subscriber, and when the lowest category menu is selected (425), A list of local businesses corresponding to the category menu is provided (430). In this case, the list of local businesses is generally preferable to display the trade name, it is possible to further display the contact and the like with the trade name. In addition, the local business listing providing screen may further display an icon or specific information that may characterize each local business. In addition, the specific business category menu selected by the subscriber through the first screen information may provide a list of local businesses of the same industry located in the vicinity of the subscriber address. For example, if the subscriber selects 'Lunch' from the detailed category menu of the industry category, the subscriber is determined to have searched for a local business with the intention of delivering Chinese food, and thus, the neighboring area within a predetermined radius from the address where the subscriber terminal is installed. Only Chinese cuisine restaurants located in can be provided as a search list.

Next, when a particular local business is selected 435 in the local business list screen information provided by the subscriber, the category search processing unit 122 loads detailed information corresponding to the local business selected from the local business advertisement database 150, and detailed information. The second screen information, which is set in advance, is configured to be provided to the subscriber station (440). At this time, the category search processing unit 122 configures the second screen information by including the advertisement video when the advertisement video uploaded from the local establishment through the local establishment subscriber terminal in the local establishment advertisement database 150 exists.

Thereafter, as shown in FIG. 3B, when the subscriber selects the order / reservation menu for each product / service of the local business from the second screen information and applies for order / reservation through the provided order / reservation request screen information (445), the order / reservation processing unit 130 is registered in the subscriber database 140 by matching the subscriber terminal identification information with respect to the order / reservation details delivered, local business advertisement database (150) based on the local business identification information for the local business where the order / reservation application occurred Order / reservation receiving terminal identification information of the local business registered in the sub-item based on the order / reserving terminal identification information of the local business and the order / reservation request subscriber registered in the subscriber database 140 Contact information and address information of the provided with the order / reservation receiving terminal provided in the local business (450). In this case, the order / reservation request screen information is set such that the subscriber can input only minimum items for order / reservation. That is, when ordering a product, only the quantity of the product is set to be selected and inputted, and in order to make a reservation by inputting only the reservation time and the number of people, the order / reservation application is completed. As such, subscribers can apply by inputting only the minimum information because the subscriber information is already registered in the subscriber database 140. As such, the subscriber-related information is transmitted to the local establishment only with the minimum input information of the subscriber. In addition to solving the problem of inconvenient input, it is possible to greatly increase the convenience of the subscriber. And the order / reservation receiving terminal of the local business may be a local business subscriber terminal provided to the local business subscriber, it may be a separate order / reservation receiving terminal.

In the above description, only the method of searching for local businesses through the category menu according to the selection of each industry is described. However, as described above, the subscribers can search for local businesses by region or by alphabetical order. In this case, when searching by region, 'dong' for each administrative area in the jurisdiction can be provided as a menu item, and a mutual or business type menu can be provided for access to a desired local business for a particular copper selection in the subscriber's administrative area. In the search method for local businesses in alphabetical order, the local information can be provided by organizing screen information in alphabetical order according to each other.

In addition, in the local business search method proposed by the present invention, the first screen information may further include a search word input window so that a subscriber may search for a local business by inputting a business name as a search word. In this case, the search word may include initial properties of the local business. When the local business search word of the subscriber is transmitted through the search word input window, the local business search processing unit 124 of the local advertising server 120 searches for the business name or the initial properties of the local business in the local business advertising database 150. It is possible to provide the second screen information having detailed information of the local business corresponding to the. If there is more than one local business corresponding to the search word, a list of local businesses having a trade name corresponding to the search word may be provided so that the user may select a desired local business before providing the second screen information. At this time, for each local business in the list, the list may be displayed by adding brief information such as contact information. Through this, the subscriber can solve the desired order / reservation through the telephone directly without having to see the detailed information.

In addition, in the local advertisement server 120, when the subscriber selects the business location view menu to check the location of the local office for the local business provided by the second screen information, the subscriber location view menu selection information is transmitted from the subscriber terminal. The map processing unit 126 provides the requested subscriber terminal with map information indicating the location of the local business based on the map data provided or affiliated with the map processing unit 126. In this case, the map information may be provided as new screen information, or alternatively, may be displayed as part of the second screen information. This map information allows subscribers to accurately recognize the location of local businesses.

In addition, in the above description, the web pages and the screen information do not necessarily correspond to one screen each, but may be configured as a continuous screen through a menu button. In addition, it can be fully understood by those skilled in the art that databases can be configured as an integrated database or divided into multiple databases according to field properties. It should be understood that it is within the scope of the present invention.

The system and method for providing local business information according to the present invention provides local cable broadcasting subscribers with information about businesses in the same region through the TV media most frequently used in homes, so that subscribers watch TV and receive information about local businesses. In addition, local businesses can also easily introduce and introduce their businesses through TV media by creating and uploading multimedia that introduces them. Therefore, subscribers are provided with convenience and local businesses get advertising opportunities. .

In addition, the present invention supports the transaction through the TV medium between the subscriber and the local establishment to facilitate the local economy.

In addition, the present invention may provide a new revenue model for local cable broadcasters.

Claims (6)

Constructing a subscriber database by matching local cable broadcasting subscriber related information with terminal identification information provided for each local cable broadcasting subscriber; Constructing a local business advertisement database by matching the classified item information with local business identification information according to at least one classification criterion for each local business together with local business related information including local business product / service information; When the multimedia content is delivered from the local business through a local business subscriber terminal having a multimedia device connection port and configured to transmit the multimedia content included in the multimedia storage device to a predetermined system address, the local business may match the local business identification information. Registering in the business advertising database; When the local business search menu selection information is transmitted from the subscriber terminal together with the subscriber terminal identification information, the first screen information set up to allow the subscriber to search for local businesses according to the classification criteria for classifying local businesses is based on the subscriber terminal identification information. Providing to the terminal; Detailed information on goods / services for the specific local business based on the local business advertisement database when the selected information about the specific local business among the local businesses provided through the first screen information together with the subscriber terminal identification information is transmitted from the subscriber terminal. Including the multimedia content in the second screen information including the step of providing to the subscriber terminal; Local business information providing method comprising a. The method of claim 1, wherein the multimedia content is an advertisement video of a local business. The method of claim 1, wherein the multimedia device connection port is a USB port. The method of claim 1, wherein the registering of the multimedia content comprises converting a multimedia content file format transmitted from the local establishment into a preset file format. A subscriber database constructed by matching local cable broadcasting subscriber related information with subscriber terminal identification information provided to the local cable broadcasting subscriber; A local business advertisement database constructed by matching classification items classified according to a pre-set classification criterion with the local business together with local business related information including product / service information of a local business in accordance with local business identification information; A multimedia device connection port is provided and the multimedia content delivered from the local business through the local business subscriber terminal configured to transmit the multimedia content included in the multimedia storage device to the preset system address matches the local business identification information. Upload processing unit for registering in the business advertising database; And When the local business search menu selection information is transmitted from the subscriber terminal together with the subscriber terminal identification information, the first screen information set up to allow the subscriber to search for local businesses according to the classification criteria for classifying local businesses is based on the subscriber terminal identification information. If the selected information about a specific local business from among the local businesses provided through the first screen information is transmitted from the subscriber terminal to the subscriber terminal with the identification information of the subscriber terminal from the subscriber terminal, And a local advertisement server including the multimedia content in the second screen information including product / service detailed information and providing the multimedia content to the subscriber terminal. The system of claim 5, wherein the upload processing unit converts the multimedia content file format transmitted from the local establishment into a preset file format and registers the registration in the local establishment advertisement database.

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