JP3700840B2 - Content data providing apparatus and method - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a technique for providing desired content data from a plurality of content data such as a broadcast television program.
[0002]
[Prior art]
Accompanying the recent increase in the number of broadcast programs, the contents of broadcasted TV programs, advertisements, and other content data are temporarily registered and searched for when necessary by the user to obtain desired content data. A system is provided.
[0003]
[Problems to be solved by the invention]
However, in the conventional system, even if a large number of programs and advertisements that the user is interested in can be selected and registered, the user can search and extract desired content data later when necessary. It was extremely difficult.
In particular, when searching for content data using a mobile terminal such as a mobile phone, it is very difficult to input and select data because there are few keys that can be operated and the display is small.
In addition, if there is a lot of information to be searched, the necessary information is overlooked, and in many cases, the registered content data cannot be used effectively.
[0004]
Also, content data providers such as broadcasting stations that provide programs and advertisements are interested in the audience that the broadcasted programs and advertisements are users, and where the registered information is actually, where and how There is a problem in that it is impossible to grasp and analyze information such as whether it is used by a new user and how much it affects the purchase behavior of the user.
[0005]
The present invention has been made to solve the above-described problems, and an object of the present invention is to provide a mechanism that can efficiently provide desired content data to a user.
[0006]
A content data providing apparatus according to one aspect of the present invention receives content data broadcast from a broadcasting station system, broadcast content related information including content identification information, type information, and position information, and receives the received content data. A receiver that transmits a registration request for the broadcast-related information of the content specified by the user, and an apparatus configured to be able to communicate with a mobile terminal held by the user , wherein the user transmitted from the receiver Registration means for receiving registration of broadcast content related information of the requested content, content storage means for storing the registered broadcast related information in association with the identification information of the user who made the registration, and the user's mobile terminal Identification information of the user with reference to the content specifying means and the content storage means Content selected by the user based on the summary information provided to the mobile terminal held by the user from the content data stored in association with the content data. And providing means for providing data to the user's mobile terminal.
[0007]
History information storage means for storing identification information of content data provided to the user by the providing means, location information of the user, transmission date and time, information regarding a provision status indicating whether or not the content data is actually provided, and the history Referring to the information storage means, the number of times content data registered by the user is provided to the user, the requested time / place, the user's attributes, the number of content data actually requested from the list, and It has an analysis means for analyzing the ratio as usage further have good.
[0008]
According to one aspect of the present invention, a content data providing method receives content data broadcast from a broadcasting station system, broadcast content related information including content identification information, type information, and position information, and receives the received content data. Content storage configured to be communicable with a receiver that transmits a registration request for the broadcast-related information of content specified by the user from among the mobile terminal held by the user, and stores the broadcast-related information and user identification information in association with each other The computer receives a registration of broadcast content related information of the content requested by the user transmitted from the receiver , and the content storage means stores the broadcast related information and the method. There exists a process for associating and storing user identification information and the above user. By referring to the content storage means and the content data stored in association with the identification information of the user, the outline information of the content data related to the specified user position is stored in the user. And a process of providing content data selected by the user based on the summary information to the user's mobile terminal.
[0009]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments according to the present invention will be described below with reference to the drawings.
FIG. 1 shows an example of an embodiment in which a content data providing apparatus according to the present invention is applied to a system for providing content data such as broadcast programs and advertisements.
In FIG. 1, the content data providing apparatus according to the present invention is realized by an information processing server 1.
The information processing server 1 can be connected to a broadcasting station system 2 and a receiver 3 disposed at a user's home or the like via a predetermined communication line, and a user can be connected by a predetermined wireless communication network. A mobile phone terminal 4 as a mobile terminal to be held can be connected.
[0010]
The broadcast station system 2 is configured by a predetermined computer or the like, and broadcasts content data such as broadcast programs and advertisements.
Note that, when broadcasting content data such as programs and advertisements, the broadcasting station system 2 of the present embodiment uses a content ID for identifying the type of the content data and the type of the content data as broadcast content related information. The type information to be represented and the position information representing the location information related to the content data can be broadcast superimposed on the content data.
[0011]
The receiver 3 is composed of, for example, a television receiver, and can demodulate content data broadcast by the broadcasting system and output the content data.
In addition, the receiver 3 of the present embodiment receives and holds broadcast content related information broadcast from the broadcasting station system, and also transmits broadcast content related information of content data specified by the user via a predetermined communication line. It can be transmitted to the processing server 1.
[0012]
The mobile phone terminal 4 can receive information such as content data notified from the information processing server 1 and output the information to a predetermined display, speaker, or the like.
In addition, the mobile phone terminal 4 can transmit information input by the user using an input key or the like to the information processing server 1 via a mobile phone wireless communication network.
[0013]
The information processing server 1 is configured by a computer, and includes a CPU (Central Processing Unit), an internal memory such as a RAM and a ROM for storing a computer program executed by the CPU, and an external storage device such as a hard disk drive as shown in FIG. The functional blocks shown can be configured.
This functional block is obtained from the user information database 11, content database 12, usage status storage unit 13, registration processing unit 14, facility information collection unit 15, user location specifying unit 16, content data provision processing unit 17, and analysis processing unit 18. Composed.
[0014]
The user information database 11 is a database of user personal information and the like.
As shown in FIG. 2, the user information database 11 can store a name, an address, a telephone number, a mail address, a password, and the like for each user in association with a user ID for identifying the user.
The user ID may be any unique information that can identify the user. For example, the ID given to the user, the ID given to the receiver 3 itself, various point card numbers held by the user, etc. It may be.
In addition, the user information database 11 may store user attribute information such as the user's gender, age, occupation, hobby / preference.
[0015]
The content database 12 is a database of a plurality of content data selected by a user for each user.
An example of data held in the content database 12 is shown in FIG.
As shown in FIG. 3, the registration database 12 stores a content ID of content data selected by the user, type information of the content data, and a content data file for each user.
[0016]
The content ID is information for identifying each content data. This content ID may be configured such that, for example, the broadcast station system 2 can specify which channel and content data is broadcast at which timing by combining data such as the broadcast channel and broadcast time. .
The type information is information indicating the type of content data. As this classification, for example, information representing a major classification such as retail store, restaurant, and the minor classification in each major classification (for example, if the major classification is a restaurant, the minor classification is a tavern, a coffee shop, etc.) You may comprise from the information showing.
[0017]
The position information is information for specifying a place, an area, a point, or the like related to the content data.
Further, the location information may be, for example, a zip code or an address itself, or may be area information notified to the mobile phone from the network side of the mobile phone in order to specify a base station accessed by the mobile phone. A plurality of pieces of position information may be stored in association with one piece of content data.
The content data file is a file that stores content data such as programs and advertisements selected by the user.
[0018]
The usage status storage unit 13 is a storage unit that stores history information of content data provided to the user by the content data provision processing unit 17.
An example of data stored in the usage status storage unit 13 is shown in FIG.
As shown in FIG. 4, the usage status storage unit 13 stores the content ID of the content data for which the summary information is provided to the user, the location information for specifying the location of the user when provided, and the content data. Information relating to the transmission date and time transmitted to the user and a provision status indicating whether or not the content data file has actually been provided to the user are stored.
[0019]
The registration processing unit 14 receives content data and broadcast content related information selected from content data broadcast by the user, and stores and holds the content data and broadcast related information in the content database 12.
[0020]
The facility information collection unit 15 collects information on the usage status of the facility for a predetermined facility.
For example, the facility information collection unit 15 collects information related to usage conditions such as congestion of facilities such as parking lots, restaurants, and department stores.
This information collection may be performed by arranging a predetermined camera or the like, and when other organizations collect information on the usage status of each facility, the information may be collected from the facility. Good.
[0021]
The user position specifying unit 16 uses the mobile phone terminal 4 to specify the position of the user who made the content data acquisition request.
As the specification of the user position, the user position may be specified using area information of the mobile phone terminal 4 or GPS (Global Positioning System).
[0022]
The content data provision processing unit 17 extracts content data related to the identified user position from the content data stored in the content database 12 by the user, and provides the content data to the user.
Further, when providing the content data to the user, the content data provision processing unit 17 notifies the user of the summary information of the content data related to the identified user position, and the user selects based on the notified summary information Provided content data.
When the content data provision processing unit 17 notifies the user of the summary information, the content data provision processing unit 17 narrows down only the summary information of the content data related to the facilities that can be used at the present time from the usage status of each facility collected by the facility information collection unit 15. May be provided at.
The summary information of the content data is, for example, the title of each content data, and this may be provided as a list.
[0023]
The analysis processing unit 18 refers to the usage status storage unit 13 and analyzes the usage status such as the provision status of each content data from the content data acquisition status of each user.
This analysis may include, for example, how much content data the user is interested in and instructed to register, the time / location at which each content data was actually requested, the attributes of the requested user, and the registered content It is possible to analyze the number of pieces of content data information provided to the user among the data, and how many pieces of content data the user actually requested to acquire from among the content data information provided to the user.
[0024]
Next, a content data providing method according to the present invention will be described with reference to the drawings. In the present embodiment, it is assumed that the user has registered user information in the user information database 11 in advance by a predetermined method such as postcard, Internet, or telephone, and each user is given a user ID. .
First, a process when a user registers content data in the information processing server 1 will be described with reference to FIG.
In FIG. 5, when the user receives content data broadcast from the broadcasting station system 2 by the receiver 3 and views the content data such as a program or an advertisement to be registered, the user receives the content data broadcasted from the broadcasting station system 2. The registration processing unit 14 accepts the registration request for the content data (S101).
The registration processing unit 14 specifies the content ID of the content data requested to be registered, and broadcast content related information such as type information and position information (S102).
This specifying process is performed, for example, when the registration processing unit 14 receives the content ID and broadcast content related information included in the broadcast content data from the user receiver 3.
[0025]
When the registration processing unit 14 specifies the information, the registration processing unit 14 confirms whether or not to register the information with the user (S103).
If registration is not performed as a result of the confirmation, the process ends.
[0026]
When the user confirms that registration is to be performed, the registration processing unit 14 stores the identified content ID, type information, and position information in the content database 12 in association with the user ID of the user. (S104), the process ends.
[0027]
Next, processing when the user acquires the registered content data with the mobile phone terminal 4 will be described with reference to FIG.
In FIG. 6, when a user requests acquisition of content data while notifying his / her user ID using the mobile phone terminal 4 held by the user, the user position specifying unit 16 receives the request, A user's position is specified using information, GPS, etc. (S201, S202).
[0028]
When the position of the user can be specified, the content data provision processing unit 17 selects all the content data having the position information of the specified position among the content data registered in association with the user ID in the content database 12. Extract (S203).
The content data provision processing unit 17 refers to the usage status such as the congestion status of each facility collected by the facility information collection unit 15 and narrows down the extracted content data to content data related to currently available facilities ( S204).
[0029]
The content data provision processing unit 17 notifies the user's mobile phone terminal 4 of the summary information such as the title of the narrowed content data, and selects from the summary information that the user requests acquisition of the content data. A request is made (S205).
[0030]
At this time, as shown in FIGS. 7 and 8, the content data provision processing unit 17 displays items such as titles of the respective content data as a list step by step, and allows the user to select the content data to be provided. You may do it.
In the example shown in FIG. 7 and FIG. 8, as shown in FIG. 7, the content data title (in this case, the name of the shop) registered in advance by the user in the user's mobile phone terminal 4 is displayed in various ways. Display according to other information. And about the item selected by the user from this displayed item, as shown in FIG. 8, you may make it select and specify predetermined content data.
[0031]
When the user specifies the title of the desired content data in this state, the content data provision processing unit 17 refers to the content database 12 and transmits the content data specified by the user (S206).
Thereby, for example, as shown in FIG. 9, desired content data is displayed on the user's mobile phone terminal 4.
[0032]
When the transmission of the content data is completed, the content data provision processing unit 17 includes the content IDs of all the content data that provided the list of summary information, the user IDs of the provided users, the user location information at that time, the transmission date and time, The provision status of the content data is stored in the usage status storage unit 13 (S207), and the process ends.
[0033]
When receiving a request for analyzing the content data from a broadcast station or the like, the analysis processing unit 18 refers to the usage status data in the usage status storage unit 13 and analyzes the requested information. To the broadcasting station.
[0034]
As described above, according to the present embodiment, the registration processing unit 14 holds the broadcast content data in the content database 12 in response to a request from the user, and the user position according to the request from the user. Since the specifying unit 16 specifies the current position of the user and provides the user with content data related to the position information based on the specified position information, the user can select from a plurality of content data. Desired content data can be easily specified.
As a result, the user can efficiently acquire necessary content data from a large amount of content data without omission when necessary.
[0035]
In addition, since the content data is transmitted to the user's mobile phone terminal 4, the user can access desired content data related to the location where the user is.
Since the content data provision processing unit 17 first transmits the summary information about the content data and specifies the content data requested by the user from the list, the data storage capacity as in the mobile phone terminal 4 The desired content data can be easily specified even when using a small terminal that is difficult for the user to input information.
[0036]
In addition, since information related to content data acquired by the user is stored in the usage status storage unit 13 and the analysis processing unit 18 analyzes the data in response to a request, for example, for broadcast content data In the first place, the number of content data that the user was interested in and requested registration, the number of times the summary information of the registered content data was provided to the user, the location, time when the request was made, It is possible to analyze to what extent the number and rate of content data actually requested to be acquired from user attributes and lists.
As a result, whether the content data was actually provided from the content data for which the determination of the effect of the broadcast itself, the analysis of the number of users moving to a certain area assumed by the information source, and the summary information were provided For example, if the number of broadcasts is sufficient, but the number of registration requests from the user is insufficient, it will be understood that the content of the broadcast is not sufficient in the first place, and many users are interested. However, if the number of times content data is actually requested is small even though the summary information has been notified, it can be analyzed that the competitiveness of the company is lower than that of other companies.
[0037]
In the above-described embodiment, an example in which the broadcast station side broadcasts broadcast content related information together with content data has been described. However, after adding identification information for synchronizing content data and broadcast content related information, The broadcast station system 2 may provide the broadcast content related information directly to the information processing server 1.
[0038]
Further, in the above-described embodiment, when the content data provision processing unit 17 provides the summary information of the content data, the content data on the facility that can be used based on the usage status of each facility collected by the facility information collection unit 15 is stored. Although an example of narrowing down to summary information has been described, summary information of all content data having position information of a position where the user exists may be notified to the user without performing such processing.
[0039]
The information processing server 1 according to the present embodiment may be a dedicated device, or may be realized using a general-purpose computer and a computer program. When implemented using a general-purpose computer, for example, from a computer program for executing the above-described operations on the general-purpose computer or a computer-readable medium (FD, CD-ROM, etc.) storing the computer program. You may make it comprise each apparatus which performs the above-mentioned process by installing a computer program. When the above functions are realized by the OS (Operating System) sharing or jointly between the OS and the application program, only the part other than the OS is stored as a computer program, and the computer program is stored in a computer-readable medium. May be.
[0040]
It is also possible to superimpose each computer program for the information processing server 1 on a carrier wave and distribute it via a communication network. For example, the program may be posted on a bulletin board (BBS) of a communication network and distributed via the network. Then, the above-described processing may be executed by starting this computer program and executing it in the same manner as other application programs under OS control.
[0041]
【The invention's effect】
According to the present invention, it is possible to provide optimum content data in accordance with the position where the user exists.
[Brief description of the drawings]
FIG. 1 is a diagram showing an example of a conceptual configuration of a content data providing system according to an embodiment of the present invention.
FIG. 2 is a view showing an example of data stored in a user information database according to an embodiment of the present invention.
FIG. 3 is a diagram showing an example of data stored in a content database according to an embodiment of the present invention.
FIG. 4 is a diagram showing an example of data stored in a usage status storage unit according to an embodiment of the present invention.
FIG. 5 is a diagram showing an example of a processing flow when registering content data according to an embodiment of the present invention.
FIG. 6 is a diagram showing an example of a processing flow when providing content data according to an embodiment of the present invention.
FIG. 7 is a view showing an example in which information related to content data according to an embodiment of the present invention is displayed.
FIG. 8 is a view showing another example in which information related to content data according to an embodiment of the present invention is displayed.
FIG. 9 is a diagram showing an example of displaying content data according to an embodiment of the present invention.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Information processing server 12 Content database 13 Usage condition memory | storage part 14 Registration process part 15 Facility information collection part 16 User position specific | specification part 17 Content data provision process part 18 Analysis process part

Claims (2)

Receives the content data broadcast from the broadcasting station system, the broadcast content related information including content identification information, type information, and location information, and registers the broadcast related information of the content specified by the user from the received content data A device configured to communicate with a receiver that transmits a request and a mobile terminal held by a user,
Registration means for accepting registration of broadcast content related information of the content requested by the user transmitted from the receiver ;
Content storage means for associating and storing the identification information of the registered user in the registered broadcast-related information;
Position specifying means for specifying a position where the user's mobile terminal exists;
With reference to the content storage means, the mobile terminal that holds the summary information of the content data related to the identified user position from among the content data stored in association with the identification information of the user. Providing means for providing the content data selected by the user based on the summary information to the user's mobile terminal;
A content data providing apparatus comprising: Receives the content data broadcast from the broadcasting station system, the broadcast content related information including content identification information, type information, and location information, and registers the broadcast related information of the content specified by the user from the received content data A method performed by a computer configured to be communicable with a receiver that transmits a request and a mobile terminal held by a user, and having content storage means that associates and stores broadcast-related information and user identification information,
The computer
Processing for accepting registration of broadcast content related information of the content requested by the user transmitted from the receiver, and storing the broadcast related information and user identification information in association with each other in the content storage means;
A process for identifying the location where the user exists;
With reference to the content storage means, the mobile terminal that holds the summary information of the content data related to the identified user position from among the content data stored in association with the identification information of the user. Providing the content data selected by the user based on the summary information to the user's mobile terminal;
A method for providing content data, comprising:

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