KR20070050025A - Method and apparatus for requesting service using access code - Google Patents

Abstract

The present invention relates to a service request method and apparatus using an identification code. According to an exemplary embodiment of the present invention, the user terminal receives and displays detailed information corresponding to information or advertisement displayed on any information transmission medium or reproduced through the information transmission medium by an input identification code, or Perform the order / payment of goods corresponding to the advertisement. According to the present invention, using the information corresponding to the information delivery medium or the identification code assigned to the advertisement, the detailed information on the information or the advertisement and / or the order / payment of the product corresponding to the advertisement has a convenient effect.

Codes, details, orders, merchandise, phones

Description

Method and apparatus for requesting service using identification code {Method and apparatus for requesting service using access code}

1 is a diagram schematically showing an overall system configuration for performing a service request method using an identification code according to an embodiment of the present invention.

2 to 4 are diagrams illustrating a configuration form of an identification code according to a preferred embodiment of the present invention.

5 is a flowchart illustrating a service request method using an identification code according to an embodiment of the present invention.

6 is a diagram illustrating a user interface (UI) screen illustrating a process of inputting an identification code for a service request according to an exemplary embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

110: information transmission medium

120: user terminal

125: key input unit

130: decision factor management unit

135: storage unit

140: display unit

145: request information generation unit

150: transceiver

155 control unit

160: information providing device

170: merchandise management device

The present invention relates to service requests, and more particularly, to service requests using an access code.

Much information is provided through various information delivery media. For example, various image information is provided through a video medium such as a television (ie, general television, digital television, etc.), various sound information is provided through a sound medium such as a radio, and printing such as a newspaper or a magazine. Various visual information is provided through the medium. In addition, a variety of information is provided through self-promoting terminals such as department stores and fashion malls, and kiosks installed in terminals, buildings, bookstores, and public facilities.

Each of these information delivery media may vary in information provided for each purpose.

For example, many products are currently sold through TV home shopping, product catalogs, and Internet shopping malls. In order to purchase products advertised through various advertising media, buyers may try to order the desired product by calling the phone number listed on the advertising media, or go to the product purchase webpage to purchase a desired product. To perform. In this process, buyers specify a product to purchase by inputting a 6-7 digit product code assigned to the corresponding product during telephone consultation or automatic telephone ordering. As such, the conventional product order and payment is performed by various steps such as a telephone call attempt, a telephone call with an agent, a product check and payment, etc., thus causing a lot of time and resources.

In addition, in the case of an over-the-air service serving an unspecified number of users such as cable television, music broadcasting, and radio broadcasting, there is a problem in that there is no method to effectively provide a limited broadcasting time or broadcasting characteristics even if the operator wants to provide additional information. In addition, there is a limitation that only limited information is provided with respect to information provided on a print medium, for example, due to the limitation of a page.

Even if the above-mentioned various services are provided in the form of an interactive service, service movement between information delivery media is still a difficult problem to solve. That is, since the information provided through the information transmission medium (ie, the image medium, the print medium, the sound medium, etc.) or the product to be advertised and the detailed information thereof are not provided to be interlocked with each other, the buyer may have detailed information about the information or product. There is an inconvenience of using a separate communication terminal, etc. to access. In addition, the access address for accessing the detailed information must be manually entered by the purchaser. Recently, in order to solve the inconvenience of manual entry of the access address, attempts have been made to use barcodes, two-dimensional barcodes, etc., but they have not been greatly activated.

Accordingly, an object of the present invention for solving the above problems is to use the identification code assigned to the information or advertisement corresponding to the information transmission medium (for example, image medium, print medium, sound medium) to the information or advertisement. It is to provide a service request method and apparatus using the identification code for convenient information / and / or ordering / payment of goods corresponding to the advertisement.

Another object of the present invention is to identify an identification code (e.g., channel information, broadcasting station information, etc.) or frequency assigned in advance when the identification code is not easy to display, such as a video medium or a sound medium. It is to provide a service request method and apparatus using an identification code that can be recognized as a code to provide a corresponding service.

It is still another object of the present invention to provide a service request method and apparatus using an identification code that can provide a service using an identification code regardless of the type of a user terminal or a holding function.

Still another object of the present invention is to provide a method and apparatus for requesting service using an identification code in which detailed information and / or order corresponding to information or advertisement provided through a video or audio medium can be performed in non-real time. . Therefore, a careful decision is possible when ordering a product of a user, and as a result, it is to suppress impulse purchase.

Still another object of the present invention is to provide a service request method and apparatus using an identification code capable of performing a service optimized to a user without a language restriction even in a broadcast and a site provided to the whole world.

Another object of the present invention is to provide the same service to the second user by transmitting the determination element information generated by the first user (for example, information generated using an identification code, time information, etc.) to the second user. It is to provide a service request method and apparatus using an available identification code.

Still another object of the present invention is to provide a service request method and apparatus using an identification code that enables a user to perform payment for an ordered product using a communication terminal.

Still another object of the present invention is a method and apparatus for requesting a service using an identification code that enables payment using a reserved word for a product (eg, gasoline, food) used in a real store (eg, a gas station, a restaurant, etc.). To provide.

Still another object of the present invention is to provide a method and apparatus for requesting service using an identification code that automatically corrects an error occurring between time when data is received and displayed, even if it is a satellite broadcast or the same broadcast medium. .

Other objects of the present invention will be readily understood through the description of the following examples.

In order to achieve the above objects, according to an aspect of the present invention, there is provided a service request method using an identification code that can be recognized through an information transmission medium and / or a recording medium recording a program that enables the execution of the method.

According to a preferred embodiment of the present invention, a method for requesting a service corresponding to at least one of information provided through an information delivery medium and advertisements using a user terminal, the method comprising: (a) the delivery Receiving an identification code corresponding to the information; (b) When a request for transmission of request information is input, an information providing device and a product management device are generated by generating request information corresponding to at least one of an order request and a detailed information request using the identification code and corresponding time information. Transmitting to a service device including at least any one of; And (c) displaying information corresponding to data or access address information received from the service apparatus, wherein the information transmission medium is at least one of an image medium, a print medium, and a sound medium. A service request method using an identification code set to a time before or after input of the identification code is provided.

In the service request method using the identification code, storing the identification code and the time information; Displaying one or more identification codes stored by the storage information display command; And receiving the selection command of the identification code and the generation and transmission command of the request information may precede step (b).

In the storing of the identification code and the time information, the identification code and the time information may be stored as an electronic file having a predetermined file format. The electronic file may further include one or more additional information corresponding to a data storage structure designated in advance or selected by a user, wherein the additional information includes location information, personal information, payment information, identification information of the user terminal, It may be one or more of hobby information, gender information, email address, designated service number information, and the like.

The service device may extract data or access address information corresponding to the identification code and the time information from a pre-stored mapping table and transmit the extracted address information to the user terminal.

The time information may be update time information of which original time information set as a time before or after the input of the identification code is compensated by a predetermined error value.

In the step (b), the request information may be generated using the location information, the identification code and the time information after recognizing the location information of the user terminal.

The service request method using the identification code may include receiving a request for payment information corresponding to the order request from the service device; And transmitting payment information to the information providing device through a communication network in response to the payment information request.

When the information transmission medium is the sound medium, the identification code may be information corresponding to any one of a numerical value of a frequency at which the delivery information is output and a telephone number corresponding to the delivery information.

The service request method using the identification code may further include storing connection information corresponding to at least one identification code in advance; Determining whether the input identification code matches the stored identification code; If it does not match the stored identification code may further comprise the step of performing step (b).

The method may further include extracting connection information corresponding to the identification code if it matches the stored identification code; And attempting to connect using a communication network by using the extracted connection information.

The identification code may be composed of any one of a sequence of numbers, strings, numbers, and letters. For example, the identification code may be domain information composed of letters, numbers, or a combination thereof.

The identification code may include at least one of a media identifier, a content identifier, a serial number, and a product unique code. In addition, the identification code may further include at least one of a language identifier and a location identifier. When the identification code includes the location identifier, the information displayed through step (c) may be location based information corresponding to the location identifier. When the identification code includes the language identifier, the information displayed through the step (c) may be information displayed in a language corresponding to the language identifier.

The information displayed in step (c) may be a selection information screen including a plurality of selection items corresponding to the request information. The selection information screen may include a selection item corresponding to a service item corresponding to transfer information before and after the time information.

When the transmission information is recorded or recorded data, the visual information may be input through an input unit.

The length of the identification code is varied according to the characteristics of the information transmission medium, and the characteristics may include at least one of a media type, a publication cycle, and a frequency of use.

According to another preferred embodiment of the present invention, a program of instructions that can be executed by a digital processing apparatus is tangibly implemented to perform a service request method using an identification code, and the program can be read by the digital processing apparatus. A recording medium having recorded therein, the method comprising: receiving an identification code corresponding to the delivery information; When a request for transmission of request information is input, at least any one of an information providing device and a product management device is generated by generating request information corresponding to at least one of an order request and a detailed information request using the identification code and corresponding time information. Transmitting to a service device including one; And displaying information corresponding to data or access address information received from the service apparatus, wherein the information transmission medium is at least one of an image medium, a print medium, and a sound medium, and the visual information is the identification code. There is provided a recording medium on which a program is recorded, which is set at a time before or after input of.

In order to achieve the above objects, according to another aspect of the present invention, there is provided a user terminal capable of performing a service request using an identification code that can be recognized through an information delivery medium.

According to a preferred embodiment of the present invention, in the user terminal for requesting a service corresponding to the delivery information corresponding to at least one of information provided through the information delivery medium, advertising, identification code corresponding to the delivery information, An input unit for receiving a command to transmit request information; A storage unit for storing the identification code and corresponding time information; A request information generation unit for generating request information corresponding to at least one of an order request and a detailed information request by using the identification code and corresponding time information when a command to transmit the request information is input; A transmission / reception unit configured to transmit the generated request information to a service device including at least one of an information providing device and a product management device, and to receive corresponding data or access address information from the service device; And a display unit which displays information corresponding to the received data or access address information, wherein the information transmission medium is at least one of an image medium, a print medium, and a sound medium, and the visual information is input before the identification code. Or a user terminal set to a later time.

If the user terminal further comprises a file generation unit for generating an electronic file of a predetermined file format using the identification code and the time information, the storage unit is the electronic file generated to correspond to the identification code and the time information Can be saved.

In addition, the file generation unit may generate the electronic file further including one or more additional information to correspond to a data storage structure predefined or selected by a user. Here, the additional information may be one or more of location information, personal information, payment information, identification information of the user terminal, hobby information, gender information, email address, and designated service number information.

When the storage unit stores in advance connection information corresponding to at least one identification code, the user terminal may further include a connection information extraction unit configured to extract stored connection information corresponding to the identification code input through the input unit.

When the command for selecting the identification code and the receiver information are input through the input unit, the transceiver may transmit the identification information and the corresponding time information corresponding to the receiver information.

The user terminal may further include a time corrector configured to generate the updated time information by compensating the original time information set to a time before or after the input of the identification code by a predetermined error value.

The user terminal may further include a location information generator for generating location information of the user terminal, wherein the request information generator may generate the request information by using the generated location information, the identification code, and the time information. .

If the storage unit further stores payment information, and the transceiver unit receives a payment information request corresponding to the order request from the service device, the user terminal extracts the payment information to the service device through the transceiver unit. It may further include a payment information extraction unit provided.

When the information transmission medium is the sound medium, the identification code may be information corresponding to any one of a numerical value of a frequency at which the delivery information is output and a telephone number corresponding to the delivery information.

The identification code may be any one of a combination of a numeric string, a string, a number, and a letter including at least one of a medium identifier, a content identifier, a serial number, and a product unique code. In addition, the identification code may further include at least one of a language identifier and a location identifier. When the identification code includes the location identifier, the information displayed through the display unit may be location based information corresponding to the location identifier. When the identification code includes the language identifier, the information displayed through the display unit may be displayed in a language corresponding to the language identifier.

The information displayed through the display unit may be a selection information screen including a plurality of selection items corresponding to the request information.

The length of the identification code is varied according to the characteristics of the information transmission medium, and the characteristics may include at least one of a media type, a publication cycle, and a frequency of use.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In describing the present invention, in order to facilitate the overall understanding, the same reference numerals will be used for the same means regardless of the drawing numbers.

The user terminal according to the present invention receives the identification code that can be recognized through the information transmission medium information displayed on the information transmission medium (that is, in the case of video media or print media) or output (that is, in the case of sound media) Or perform a detailed information request or an order / payment request corresponding to the advertisement. Of course, in some cases, the user terminal and the information transmission medium may be the same communication terminal. For example, when a data channel exists, such as a digital television, a user may input detailed information and order / payment of goods by inputting an identification code using the digital television itself.

Here, the information transmission medium in the form of an image medium or a print medium may display an identification code corresponding to specific information or advertisement so as to correspond to the corresponding information. Identification codes applied to video and print media may be assigned to a string of numbers (e.g., a string of numbers according to pre-specified rules, the date of publication of the print media, a unique number for books and magazines, a publication date or subtitle of a newspaper, or a publication at the time of publication. Code, etc.), a string (for example, the name of a newspaper reporter), and a combination of numbers and letters (for example, the publication date of the newspaper and the name of the journalist who produced the newspaper article of the publication date). For example, the identification code may be domain information, phone number, business name, etc., composed of letters, numbers, or a combination thereof. In addition, in the case of a sound medium, a value (ie, a frequency value) corresponding to the frequency of the broadcasting station (for example, 939 for the FM radio 93.9 MHz) on which the corresponding information or advertisement is output may be used as the identification code.

Further, detailed information that can be provided by the user using the identification code may include, for example, in-depth information about the corresponding information or advertisement, related information, analysis information, price comparison information, and the like.

In addition, the information transmission medium to which the present invention can be applied may include, for example, a video medium such as a television (ie, a general television, a digital television, etc.), a sound medium such as a radio, or a print medium such as a newspaper or a magazine. have. In addition, the video medium or the sound medium may further include a kiosk installed in a terminal, a building, a bookstore, a public facility, or a self-promoting terminal such as a department store or a fashion mall.

The identification codes for the user to request detailed information or order / payment for any information or advertisement may be applied differently, respectively. For example, in each case, the identification code may be applied differently only by the serial number.

Hereinafter, the case in which the information provided through the information transmission medium is an advertisement will be described with reference to a case of performing detailed information or an order / payment corresponding to the advertisement. Those skilled in the art will readily understand from the description below that they may be implemented identically or similarly, even when detailed information is provided on any information provided through the information delivery medium.

As described above, an advertisement medium that is an information transmission medium for providing an advertisement may be, for example, a television commercial, a home shopping broadcast, a newspaper, a magazine, a radio broadcast, or an internet shopping mall. In addition, entertainment broadcasts such as dramas and movies also include ordering / payment and requesting detailed information on items, items, etc. appearing in the scene, and product names appearing on specific information (eg, an analysis article about a specific product). It is obvious that the function of the advertising medium may be performed if the identification code for enabling is displayed together. Of course, even if the identification code is not displayed at each time point, as described below, the user may be provided with necessary information by specifying only an information delivery medium on which the corresponding advertisement is provided.

In addition, the user terminal may be a communication terminal capable of performing the above-described functions, and may be implemented in the form of, for example, a remote controller of a PDA, a mobile phone, or an electronic device.

1 is a view schematically showing the overall system configuration for performing a service request method using an identification code according to an embodiment of the present invention, Figures 2 to 4 is an identification code according to a preferred embodiment of the present invention It is a figure which illustrates the configuration form of.

Referring to FIG. 1, a user terminal 120 according to the present invention receives an identification code recognized by a user through an advertisement medium 110 (ie, an example of an information transmission medium), and provides information along with time information. By transmitting to the device 160 or product management device 170, the order and / or payment of the corresponding product is performed, or detailed information corresponding to the product is received and displayed on the display unit 140. Of course, the information providing device 160 and the product management device 170 may be integrated into one device.

The advertising medium 110 is capable of visually recognizing advertisements and identification codes, such as televisions 110a and 110b, newspapers 110c, magazines 110d, and Internet web sites (eg, Internet shopping malls). Media and the like (110e) and the like (acoustical) includes a media that can recognize the advertisement. In general, the advertisement through a television includes a TV advertisement 110a provided for a short time between broadcast programs, a home shopping broadcast 110b for inducing a purchase of one or more products for a specified time through a home shopping channel. In addition, as described above, even in a movie played using a broadcast program (for example, a soap opera) or a DVD, an identification code is provided so that detailed information about the shooting place, a prop worn by the character, etc. can be provided, and an order / payment can be performed. Naturally, if implemented to be displayed, it can also be an advertising medium. In addition, advertisements are displayed in one or more pages or page specific areas in newspapers 110c and magazines 110d. Of course, as described above, specific words (eg, MP3 player of iriver, etc.) in the information area (for example, newspaper article, etc.), which are not the advertisement areas of the newspaper 110c and the magazine 110d, are detailed information, orders. If the identification code is printed and displayed to enable payment, etc., it is obvious that this may also be an advertisement medium.

In order to apply the present invention, an identification code is displayed together in some areas of the advertisement output / displayed through the advertisement medium 110. 2-4 illustrate the form of the identification code.

As illustrated in FIGS. 2 and 3, in the case of an advertisement medium using a television, the identification code may include a shortened identification code 210 and a medium including only a channel identifier (for example, 111 for MBC) to distinguish each broadcasting station. In the form of an identifier (e.g. 9 for over-the-air broadcast), a channel identifier (e.g. 111 for MBC) and an extended identification code 220 indicating a serial number (e.g. 0). Can be. It may also consist of only a channel identifier (eg 111 for MBC) and a serial number (eg 0). The serial number may be useful when designating any one of various products (eg, packaged goods, option selection, etc.) displayed through the advertising medium at the same time. For example, the serial number may be subdivided into '0' for the vehicle driven by the male main character on the drama broadcasting screen, and the serial number of the upper part of the male main character's costume is '1'. In addition, the serial number may be divided into '0' for ordering / payment and '1' for requesting detailed information, which may be added as a separate identifier. The number of digits of the media identifier, the channel identifier, and the serial number may be set as needed, and may be distinguished by a separator (eg, '-', etc.). The identification code may also consist of a combination of strings, strings, letters and numbers. In addition, the media identifier may be automatically applied to a default value. For example, when a user purchases a product only through air broadcasting, it may be unnecessary to input a media identifier each time. When the medium identifier is applied as a default value, the medium identifier is automatically inserted in the data storage structure stored in the storage unit 135, or the medium identifier is omitted in the data storage structure and the medium identifier is included in the decision element information when the request information is transmitted. It can be implemented to be applied automatically.

In addition, the identification code consists of a media type identifier 410, a media detail identifier 420, an information / advertisement identifier (430-hereinafter referred to as a 'content identifier') and a serial number 440 as shown in FIG. May be

The medium type identifier 410 may be an identifier for distinguishing whether the advertisement medium 110 is an image medium, a print medium, or a sound medium. For example, the image medium may be divided into '0', a print medium, '1', and a sound medium, '2'.

The medium detail identifier 420 may be an identifier for identifying what characteristics the advertising medium 110 has. For example, the broadcasting medium may be classified into '1' for over-the-air broadcasting and '2' for cable broadcasting. '1' for regularly published publications (e.g. newspapers, magazines, etc.), '2' for occasional publications (e.g. advertising flyers), and one-shot publications. The case may be divided into '3' and the like. The sound media may be classified into '1' for FM radio broadcasting and '2' for AM radio broadcasting.

The above-described medium identifier (ie, medium type identifier 410 and medium detail identifier 420) may be combined into one. For example, over-the-air television broadcasting is '0', cable television broadcasting is '1', satellite television broadcasting is '2', satellite DMB broadcasting is '3', terrestrial DMB broadcasting is '4', and Internet screen is '5'. Media identifiers are assigned to periodical publications (6), irregular publications (e.g. books, VOD, video, prints, etc.), AM radio broadcasts (8), FM radio broadcasts (9), etc. May be

The medium identifier may be displayed on the screen or the paper in each information transmission medium. For example, the medium identifier may be displayed together with the logo of each broadcasting station in the upper right area of the image medium, or may be printed together on one side of an edge of a trademark, a photo, or an image displayed on the printing medium.

In addition, by using the above-described medium identifier, it is also possible to calculate information on the information access characteristics, statistical information, etc. for each information delivery medium.

The content identifier 430 may be an identifier for specifying a broadcasting station (or channel), a newspaper company, a magazine company, and the like, and the serial number may be an identifier for specifying a newspaper article number, a product number, or the like. The serial number may for example be replaced with a product code.

As described above, the identification code may be provided in different lengths depending on the type of information transmission medium, whether it is periodic, or the like. For example, in the case of an image medium, an identification code of a relatively short length may be used as compared to a print medium. In addition, for example, a medium that is used regularly and frequently for improving convenience and efficiency of use may have a shorter identification code, and a medium that is irregular and uses less may use a relatively long identification code.

In addition, as described above, in the case of a sound medium, a medium identifier indicating whether the broadcast is related to AM radio broadcast or FM broadcast and a frequency value at which the broadcast is output may be used as an identification code.

In addition, a method of configuring an identification code may be applied in various ways, and information capable of specifying contents (ie, information, advertisement, etc.) provided through a specific information transmission medium is sufficient. For example, an identifier corresponding to a manufacturer, a language identifier to be serviced, a region identifier, etc. may be further included in the identification code.

By selecting the desired language, the user can conveniently perform detailed information or order / pay in the selected language. Therefore, the user sets the language identifier item to Korean (eg, '0') while requesting detailed information (eg, translation, related article, etc.) corresponding to the news article while watching the CNN broadcast. The information can be provided in Korean. If the language identifier corresponding to the language selected by the user is not input, the service may be provided in the language set as a default in the user terminal 120.

In addition, by including the region identifier, the user can request detailed information or order / pay for accurate information or advertisement. This is because different programs or advertisements may be provided in the same time zone for each region even in the same broadcast channel. If the user does not input the area identifier, the location information recognized by the GPS satellite signal, the base station signal, etc. is automatically converted into a corresponding area identifier previously stored in the storage unit 135, and included in the request information to provide the information providing device 160 Or the like). For example, the region identifier may be an identifier corresponding to region information set by a user using a terminal region setting function. That is, the user may set a specific region by using a region setting function. This is because, in general, coverage may be different depending on a transmission medium in case of broadcasting. For example, satellite broadcasting may cover the whole country, and terrestrial broadcasting may have different regional coverage and cable television broadcasting (CATV). As a result, countries with a large land area such as the United States, Europe, China, etc., can be allocated by different broadcasting operators for each region even if they are the same broadcasting channel. Of course, the information providing device 160 and / or the product management device 170 may convert the location information into a local identifier or a location code. Therefore, the use of the area identifier may cause the medium identifier and the content identifier to be recognized as different carriers even though they are the same. It is apparent that a user may be provided with a location-based service (eg, a service corresponding to the identification code or a store search capable of purchasing goods) by including a region identifier in the identification code.

In addition, the identification code may be configured to further include a service number. The service number is for designating a service to be provided by the user. For example, 7 may be set in advance by telephone consultation and 9 by ARS order. Whether the input information is a service number may be identified by the number of digits of the identification code or by a predetermined delimiter (eg, *, #, etc.). If the service number is commonly applied to all advertisers, etc., the user can selectively receive a desired service even if not separately provided through the advertisement medium 110 or the like.

Referring back to FIG. 1, the user terminal 120 according to the present invention includes a key input unit 125, a decision element management unit 130, a storage unit 135, a display unit 140, a request information generation unit 145, and transmission / reception. The unit 150 and the controller 155 are included. It is apparent that some of the components of the user terminal 120 illustrated in FIG. 1 (eg, the decision element managing unit 130 and the request information generating unit 145, etc.) may be implemented in the form of a software program. Do.

The key input unit 125 is a means for inputting an identification code or an identification code generation command, an instruction for storing an identification code, a search and selection of a stored identification code, and a request information generation command. The key input unit 125 may be implemented in the form of, for example, a keypad or a touch screen formed of a plurality of key buttons.

The user may transmit the identification code and the corresponding visual information stored using the key input unit 125 to other recipients using various message transmission methods (for example, a text message, an instant messenger, a multimedia message, an email, etc.), The other receiver who receives the request may use the information to perform an order or request detailed information of the corresponding product. As such, when the present invention is used, a user may recommend or purchase a purchased product to a third party. Of course, the ability to recommend an order or a detailed information request for a specific product by transmitting the identification code and corresponding visual information to other recipients is not limited to the function of transmitting and receiving between each user, and any advertising company (for example, a communication company or a broadcaster). It is obvious that the content provider may be used in a form of sending an advertisement message to a subscribed member and / or a non-subscribed member. However, in this case, when a particular purchaser generates a connection information file in which payment information is inserted for use only by the purchaser, the connection information file itself cannot be transmitted to other recipients. It may further include a file modification function for removing payment information within. Of course, it is obvious that the buyer may generate a connection information file in which payment information is inserted and provide it as a gift to other recipients, and the other recipient may use the payment information of the buyer to pay for the purchase, It is also possible to have a purchased item shipped to the shipping destination. However, the purchaser may allow option information to be inserted in the access information file in order to minimize inadvertent damage caused by the access information file (see 009 in Table 1 above). The option information may include a time limit for allowing the access information file to function effectively and a limit on the number of orders using the access information file.

In addition, when the user intends to order a product corresponding to the identification code later using the key input unit 125, the user may use a pre-implemented memo function to determine which product the identification code represents, what characteristics, etc. You can also enter information.

The decision element manager 130 manages decision element information stored in the storage 135. The determination element information is information for specifying what the content (ie, information or advertisement) corresponding to the detailed information request or the order / payment may include an identification code and visual information. In addition, when a message including an identification code and time information is received from another sender, the decision element manager 130 may extract the decision element information by interpreting the corresponding message and store the extracted decision element information in the storage unit 135. have.

The storage unit 135 may be in the form of an operating program of the user terminal 120, an identification code, and time information in which the identification code is input or generated (for example, a year, month, day, hour, and second (YMD-HMS)). Payment information, hobby, personal information, terminal identification information, and the like. The decision element information stored in the storage unit 135 may be generated by a user command or a message received from another sender may be interpreted and extracted by the decision element manager 130. Determinant information is converted to any file format (e.g., * .tml (text meta link), * .iml (image meta link), etc.) in which the identification code and visual information are combined into one (i.e., any storage file) Shape) to be stored in the storage unit 135. The name of the converted storage file may be automatically generated by combining the identification code and the time information according to a predetermined rule (for example, the identification code + time information). If the decision element information is stored in the form of an arbitrary storage file, an additional effect of conveniently transmitting the decision element information to another recipient or the like can be expected. In the present specification, unless special classification is required, these are collectively referred to as 'determining element information'. The data storage structure corresponding to the storage file in the storage unit 135 may be variously implemented as shown in Table 1 below.

[Table 1] Data Storage Structure

Data storage structure Record of N Fields 001 Identification code, visual information 002 Identification code, visual information, location information 003 Identification code, visual information, personal information (e.g., taste classification code) 004 Identification code, visual information, personal information (e.g., information for membership) 005 Identification code, time information, terminal identification information 006 Identification code, visual information, terminal identification information, email address 007 Identification code, time information, terminal identification information, payment information 008 Identification code, visual information, and gender 009 Conversion information, time information, payment information, optional information (time limit, purchase quantity limit, etc.) … … 999 Identification code, visual information, terminal identification information, hobby, email address, payment information

As described above, by varying the data storage structure, even in the case of determination element information by the same identification code and the same visual information, different detailed information or an order target product may be presented for each user. For example, by adopting a data storage structure as 008, even if a product is advertised at the same time in the same channel, it may be possible to provide an order or detailed information on a product differentiated according to each gender.

In addition, the above-described format of the data storage structure may be applied as a default, and a user may select an arbitrary format when storing each decision element information. For example, if a user orders later using the decision information currently created, but wants to perform an order and payment at once without providing separate payment information, the user selects the decision information as the data storage structure 007 to later It is not necessary to provide payment information through a separate process when ordering the product.

Of course, in selecting the data storage structure, additional information (eg, terminal identification information, payment information, etc.) other than the essential information (ie, identification code and time information) may be displayed on the option selection screen displayed on the display unit 140. It may be implemented to be individually selectable using. The number or option selection of the data storage structure may be possible, for example, through a separate function menu displayed on the user screen.

The storage files generated by the various data storage structures described above may be automatically stored in separate directories or may be stored in directories designated by a user.

As with the conventional shortcut number function which enables the quick selection of the stored telephone number, the decision element information and / or the storage file stored in the storage 135 may be implemented to enable quick selection by any short code.

In addition, the name of the connection storage file generated by the above-described method may be automatically generated by a preset generation method. For example, it may be generated by a combination of a media identifier and a creation time. Also, for example, in order to facilitate a user's future search, the broadcaster name and / or the title of the broadcast program may be included. If the broadcaster name corresponding to the conversion information and the broadcast program title of the corresponding time are already stored in the storage unit 135 of the user terminal 120, the determination element manager 130 extracts the information to name the connection information file. Can be generated automatically. In this case, the format of the file stored in the storage unit 135 may be a temporary storage file or a permanent storage file. However, if the broadcaster name and the program title corresponding to the conversion information are not stored, the information is transmitted by transmitting the conversion information and the time information to the information providing device 160 and / or the product management device 170 through a communication network. It is also possible to automatically generate the name of the connection information file by receiving. Of course, the name of the access information file may be temporarily generated and stored, and then the corresponding information may be received and updated from the information providing apparatus 160 and / or the product management apparatus 170.

By storing the decision element information in the storage unit 135, the user does not have to decide to purchase at a time even if the user is a real-time commercial (for example, advertisement between broadcast programs, home shopping broadcast, drama broadcast, movie, etc.) By using the element information, it is possible to order and / or request detailed information of a product previously broadcasted. However, it may be necessary to store information (that is, use of a memo function) so that the identification code can be recognized later. In addition, when the user terminal 120 is a terminal capable of receiving broadcasts such as a DMB phone or a terminal equipped with a radio function, the storage unit 135 may record and record a broadcast screen or sound data and store the recorded time information. Stored together. Of course, a user may manually input a time stamp recorded on a recording (for example, a video recorded on a video tape, a video recorded on an electronic file, etc.) to allow visual information to be recognized.

In addition, the storage unit 135 may further store additional information according to the type of the user terminal 120 as described above. For example, when the user terminal 120 is a mobile phone, it may further store communication function performance information (for example, device identification number and phone number). As described above, if the stored information can identify the buyer and function as information that can be used at the time of payment, the user does not need to register as a separate member or provide a card number to the product management apparatus 170. By sending only it is possible to pay for the cost of goods purchased. Therefore, the present invention has a convenient feature in ordering and payment even when a purchaser who does not subscribe to a particular service as a member receives a service or uses a shopping mall.

In addition, the storage 135 may further store a connection information template file corresponding to each advertisement medium in order to facilitate a user's product order or request for detailed information. The connection information template file may be any electronic file (for example, a file having a * .lit (Link Information Template) extension) generated with only the time information omitted, and the template file name indicates the broadcaster. Can be generated to The access information template file may be pre-generated to correspond to a main broadcaster, a shopping mall, or the like, and may be provided from a corresponding broadcaster, a shopping mall, or any template file provider, and the template file may be collectively stored in a predetermined directory. For example, if a user wants to purchase a product broadcasted at 10:10 through Hyundai Home Shopping Broadcasting, the user automatically selects a template file corresponding to Hyundai Home Shopping Broadcasting Station from the directory and inputs a connection information file generation command. The information is inserted to generate a connection information file. In this case, the name of the generated connection information file may include at least one of a program title, a product name, and the like corresponding to the corresponding time. The program title for generating the name of the connection information file may include information previously stored in the storage unit 135 or information provided from another providing device (for example, the information providing device 160 or the product management device 170, etc.). Can be.

The display unit 140 corresponds to data (eg, web data, access URL, etc.) received from the information providing apparatus 160 through the transceiver 150 by the operation state of the user terminal 120 and the request information. The order information and the payment screen corresponding to the detailed information screen and / or data (for example, web data, access URL, etc.) received from the product management apparatus 170 are displayed. In addition, by displaying the identification code and the like stored in the storage unit 135 in the form of a call list and the like to enable the user's selection.

The request information generation unit 145 generates the request information by using the identification code and time information on which the identification code is input / generated under the control of the control unit 155. The request information may be an order information or a detailed information request. The request information may be generated to correspond to the use identifier already included in the identification code, or to correspond to a control command (eg, an order request or a detailed information request) input through the key input unit 125. In addition, as described above, the request information generation unit 145 may include location information (eg, area code, etc.) corresponding to the current location of the user terminal 120 in the request information. This is to prevent a malfunction or an incorrect order when the advertisement is performed only in a local broadcast. For example, the area code may be automatically reflected to correspond to the current location of the user terminal 120. In addition, even if the channel identifiers are the same due to the use of a region code, the regions may be recognized as different operators.

The transceiving unit 150 converts the request information generated by the request information generating unit 145 into data having a predetermined format for transmission through a communication network, and then provides the information providing apparatus 160 and / or the product management apparatus 170. To send. In addition, any data or access address is received from the information providing device 160 and / or the product management device 170.

The controller 155 generates the key input unit 125, the determination element management unit 130, the storage unit 135, the display unit 140, and request information so that the user terminal 120 according to the present invention can perform the above-described functions. The unit 145 and the transceiver 150 are controlled.

Although not shown in FIG. 1, the user terminal 120 may further include an identification code analyzer (or connection information extractor). The identification code interpreter may store a mapping table (storage information) about what information (eg, detailed information, product order, etc.) for the identification code input by the user is requested, and includes connection information to a destination. Can be analyzed and processed. In the case of the information that can be interpreted by the identification code analyzer, the user terminal 120 can make a request to the corresponding destination from the user terminal 120 without having to transmit the request information to the information providing apparatus 160 or the like. That is, the user terminal 120 performs some or all of the functions, such as extracting the access address to the detailed information performed by the information providing apparatus 160. For example, a telephone number can be used for emergency calls (for example, 114, 119, 123, 128), life help desks or general hospital emergency rooms, traffic tours, media, financial companies, insurance companies, securities companies. If the request is for a service corresponding to a major telephone number, and the corresponding identification code is already stored as a mapping table, the user terminal 120 may interpret the destination and directly process it without the help of the information providing apparatus 160. . The user terminal 120 may include a conversion information analyzer to perform services such as basic channel connection and reserved words. Other embodiments using reserved words will be described separately in the relevant section.

The information providing device 160 searches for and extracts detailed information corresponding to the request information received from the user terminal 120 and transmits the same to the user terminal 120. The information providing device 160 extracts the identification code and the visual information included in the request information for searching and extracting the detailed information, and compares the access information to the detailed information or the data of the corresponding information in comparison with the pre-stored mapping table. Can be extracted. For example, when the advertising medium 110 is a television, the information providing apparatus 160 uses broadcast date program information by date and time as a mapping table to provide detailed information about a program, an advertisement, and the like output through the television. It can be configured and saved in advance.

The information transmitted from the information providing device 160 to the user terminal 120 may be a selection information screen including a plurality of selection items corresponding to the request information. In the selection information screen, before and after the time information included in the request information. May include a selection item corresponding to a service item (eg, request for detailed information, order / payment, etc.) corresponding to the delivery information (eg, broadcast program information, advertisement, etc.).

The merchandise management device 170 searches for and extracts detailed information or order information corresponding to the request information received from the user terminal 120 and transmits the extracted information to the user terminal 120. The information providing device 160 extracts the identification code and the visual information included in the request information for searching and extracting the detailed information, and accesses the data or the detailed information of the corresponding detailed information in comparison with the previously stored mapping table. Can be extracted. For example, when the advertising medium 110 is a television, the information providing apparatus 160 uses broadcast date program information by date and time as a mapping table to provide detailed information about a program, an advertisement, and the like output through the television. It can be configured and saved in advance.

The information transmitted from the merchandise management device 170 to the user terminal 120 may be a selection information screen including a plurality of selection items corresponding to the request information. In the selection information screen, before and after the time information included in the request information. May include a selection item corresponding to a service item (eg, request for detailed information, order / payment, etc.) corresponding to the delivery information (eg, broadcast program information, advertisement, etc.).

In addition, the product management device 170 receives the payment information (for example, mobile phone number, vehicle number, credit card number, ID, password, authentication information, etc.) received from the user terminal 120 to correspond to the request information. It is also possible to perform payment processing of goods. That is, the merchandise management device 170 transmits a payment request corresponding to the order requested product from the user terminal 120 to the user terminal 120, and receives payment information (eg, credit) received from the user terminal 120. Card number, phone number, authentication information, etc.) can be used for payment. In this case, the product management apparatus 170 may transmit a parameter request value for providing a service such as payment to the user terminal 120 through a payment request, and the parameter request value may be, for example, a request such as a mobile phone number or various certificates. It may be for.

In addition, the parameter request value may further include a request for necessary information for membership of the user. The user terminal 120 extracts and transmits a parameter value corresponding to the parameter request value received from the merchandise management device 170 from personal information previously stored in the storage unit 135 of the user terminal 120, or the buyer inputs a key input unit ( The inputted information can be transmitted through 125).

5 is a flowchart illustrating a service request method using an identification code according to an exemplary embodiment of the present invention, and FIG. 6 is a UI illustrating a process of inputting an identification code for a service request according to an exemplary embodiment of the present invention. ) Is a diagram illustrating a screen.

The decision element information according to the present invention is constituted as an identification code and visual information. The time information may be time information in which the corresponding identification code is input or time information in which time is specified in advance for inputting the identification code. In the former case, when a user inputs an identification code and then presses a preset button (for example, a save button or a transmit button) to make the corresponding input information function as the identification code, the corresponding time is generated as time information. to be. Thus, the latter case may be more preferable. This is because if the user is unfamiliar with the input of the identification code, the output of the corresponding information may be completed and the output of other information may be started during the input of the identification code. Therefore, the following description mainly focuses on the case where the identification code is easily input after specifying the time in the latter case.

Referring to FIG. 5, in operation 510, the user terminal 120 receives a command for generating determination element information from a user. In the user terminal 120, a software program for generating and managing decision element information may be installed.

In operation 515, the user terminal 120 generates and stores visual information on which the determination element information generation command is input in operation 515. Using the visual information, when the information transmission medium is, for example, a television, it is possible to recognize the time when the information or advertisement is output. The time information may be configured in the form of year-date-hour minute-second (YMD-HMS), and may be used only in part, such as hour and minute (MS), for ease of use. Of course, the visual information may not be automatically generated and may be input by the user. For example, if information that requires detailed information is found in a newspaper article a few days ago, the user may check the date of the newspaper and input the information as visual information.

In addition, the user terminal 120 may perform a function of correcting visual information to which a determination element information generation command is input. In the case of satellite broadcasting or internet broadcasting, the same broadcast data may be displayed with a time error (for example, 1 to 3 seconds) between a plurality of viewers due to a non-uniformity in transmission speed or a network failure. In some cases, even in the same airwave broadcasting, a temporal error may occur.

In this case, there may be a case where there is a discrepancy between the time based on the program information managed by the system and the time information generated by the user terminal 120. For example, if the electronic dictionary advertisement is played only from 9:10:05 pm to 9:10:35 pm in the program programming information, from 9:10:08 pm, which is a relatively late time due to time error, Even if the user who watched the electronic dictionary advertisement by 9:10:38, sent the purchase request to the merchandise management device 170, including the corresponding time information, which inputs the decision element information generation command at 9:10:37, the product management The device 170 may not recognize what is the product corresponding to the time due to temporal mismatch or may recognize it as another product.

In order to solve the above-described problem, the user terminal 120 according to the present invention may be set so that the time slightly before the actual storage time in storing the time information. This is because very few buyers are required to generate the acquisition information as soon as the product advertisement starts, and relatively many buyers are required to generate the acquisition information at the end of the product advertisement.

In addition, if a grid indicating a medium identifier is included in the identification code, the user terminal 120 may compensate only the time information already stored by the time corresponding to the time error of the advertisement medium corresponding to the medium identifier. The above-described correction of the time information may be performed by the controller 155.

In operation 520, the user terminal 120 determines whether an identification code using the key input unit 125 is input from the user. The identification code may be a string of numbers, a string, or a combination of numbers and letters that are displayed to correspond to information or advertisements provided through the information delivery medium. As described above, in the case of a sound medium, the identification code may be a frequency value at which the corresponding broadcast is output (for example, 939 or the like at 93.9 MHz, and may further include a code value for identifying an FM radio broadcast or an AM radio broadcast. Present). In addition, when the telephone number of the receiver is known, the telephone number itself may be an identification code. In addition, in the case of television broadcasting (eg, a broadcast program, home shopping, etc.), an identification code may be provided only by a broadcasting channel (ie, a channel identifier). In addition, as described above, the identification code may be implemented in various forms by selecting and selecting a media identifier, a serial number, a content identifier, a language identifier, and the like. The information providing apparatus 160 may extract and provide web data or an access address corresponding to a service requested by the user to the user terminal 120 using the identification code and the time information.

If the identification code is input as a result of the determination of step 520, the process proceeds to step 525, and the user terminal 120 determines whether a storage command is input from the user.

If a storage command is input, the process proceeds to step 530 to store the generated determination element information (ie, identification code and time information) in the storage unit 135. In storing the determination element information in the storage unit 135, the user terminal 120 may convert the information into information of a predetermined format. The decision element information stored in the storage unit 135 may be displayed in a form such as a call list so that the user may select later.

If the store command is not input, the flow proceeds to step 535 to determine whether the request information transfer command is input. When the request information transmission command is input, the process proceeds to step 540 to generate the request information using the determination element information and then transmits the generated request information to the information providing device 160 or the product management device 170 through the communication network. The transmission path of the request information may be controlled by the controller 155 according to the type of the identification code or the user control command. In addition, when the payment is to be made simultaneously with the product order, payment information (eg, credit card number, phone number, authentication information, etc.) may be further included in the request information. In addition, when the advertisement may be different for each region, location information may be further included. Although FIG. 5 illustrates that the storing of the determination element information or the transmission of the request information is an optional step, when the request information transmission command is input through step 535 without the storage command being input in step 525, the user terminal 120 is input. May be preset to automatically store decision element information corresponding to the transmitted request information. Of course, it is obvious that the automatic save function may be omitted by the user's setting.

In operation 545, the user terminal 120 displays the information corresponding to the data or the access URL received from the information providing apparatus 160 or the product management apparatus 170 on the display unit 140. The information display screen displayed on the display unit 140 may be a detailed information display screen or a purchase request screen. As described above, when payment information is included in the request information, a purchase confirmation screen may be displayed in step 545. In addition, the screen displayed through step 545 may be a selection screen that allows only a variety of information items to be displayed to allow a user to select. For example, the display unit 140 may display related menus such as detailed information, order / payment, text message, e-mail, telephone call with an agent, callback, and the like, so that the user may select additional services. As another example, in the case of providing a music service, a menu such as record information, singer information, music video, song view, lyrics view, ringtone purchase, coloring purchase, etc. may be provided for the user to select. In addition, when the information output at the same time and / or the advertised goods are plural, the corresponding information and / or list information (search information, etc.) of the goods may be transmitted to the user terminal 120 to allow the user to select. . Accordingly, the product management apparatus 170 may recognize the corresponding information and / or the product, and then determine whether the request is an order for the product or a detailed information request, and perform a corresponding operation. Also. The information displayed on the display unit 140 through step 545 is not only detailed information and order / payment screen information that exactly matches the time information, but also service contents before and after the time information (eg, request for detailed information, request for order / payment). ) May also be provided as a selectable list.

If the information display screen displayed in step 545 is a purchase request screen, in step 550, the user terminal 120 receives payment information corresponding to the purchase request screen from the purchaser and transmits the payment information to the product management apparatus 170 through a communication network. . As described above, when the product management apparatus 170 transmits a parameter request value for providing a service such as payment to the user terminal 120 through a payment request, the user terminal 120 stores the corresponding parameter value in the storage unit 135. In the case of extracting and transmitting from the personal information stored in advance, the purchase information input process of step 550 may be omitted.

So far, the related drawings have been described focusing on the process of requesting, ordering / paying detailed information by using information or advertisement displayed on the information transmission medium and corresponding identification codes.

However, according to another preferred embodiment of the present invention, there is provided a payment method using the user terminal 120 in exchange for the use of the tangible / intangible services provided in the real shop.

For example, a user may use a service by setting a number such as 2424 (moving service), 4989 (commodity sale), 5151 (gas station), 7575 (giro service) to the user terminal 120 as a reserved word for a specific service. Can be. That is, the user inputs a reserved word and transmits the current word information to the payment system set in advance. Of course, it is also possible to inquire detailed information about the service or product. The set reserved words may be searched by a user and use of a directory service if implemented similarly to a phone book function.

For example, when a user fills in oil at a gas station and requests transmission by inputting a reserved word 5151 and a payment request amount, the user terminal 120 recognizes the current location information and transmits it to a corresponding payment system. In this case, the buyer may store the vehicle number in advance in the user terminal 120 to be used at the time of payment. In addition, the location information of the user terminal 120 may be a code value of the gas station input by the user himself. The payment system recognizes the gas station corresponding to the received current location information and processes the payment request amount from the user to the corresponding gas station. Therefore, the user does not need to have a credit card or the like to pay the payment request amount, and the credit card can be prevented from being illegally copied by the gas station employee. In addition, the gas station can perform customer reward programs online, such as reserves, coupons, and events, regardless of the user's type of payment (e.g., bank deposit, cash payment by debit card, credit card payment, etc.).

Similarly, the user may use the reserved word to check the details of payment of the utility bill and / or the utility bill using the terminal identification number (eg, a phone number) and the bank payment function.

In addition, as described above, the user may preset the reserved word to be linked to a specific storage file. That is, the user may store in advance such that information corresponding to an arbitrary reserved word (for example, a vehicle number and payment information when payment is essential) is corresponded. However, the storage file does not include time information in advance, since a reserved word must be inputted to include current time information requested for transmission. For example, when the user stores the vehicle number in advance in the storage unit 135 of the user terminal 120 to correspond to the reserved word 5151, if the user inputs only 5151 after oiling at the gas station and requests transmission, the user terminal 120 ) Transmits the stored vehicle number and current time information to the payment system. Similarly, the gas station transmits the oil value information and the vehicle number to the same payment system, and the payment system checks the matching relationship between the vehicle information and transmits the detected oil value information to the user terminal 120, and the user displays the display unit ( The payment information may be transmitted to the payment system by checking the oil value information displayed on the screen 140 and requesting payment. Of course, the user may set the corresponding payment information to be transmitted to the payment system when the reserved word is input, so that the payment of the fee may be completed without additional procedures.

Similarly, the user can set up reserved words such as '1662' and '1313 (key store)' to receive location-based services (e.g., restaurants search, nearby key repair shops, etc.) corresponding to the current location. It may be. In addition, it is obvious that a user may set a region identifier of a region in which the user wants to receive location-based services.

Of course, even without using the reserved word described above, the same effect may be obtained by using an identification code as described above with reference to the related drawings. For example, when a gas station employee presents a gas station code and / or an identification code indicating the corresponding rate, etc. to a buyer who has oiled a certain amount of oil at a gas station, or the identification code is displayed on a display device located near the gas station, Payment request information may be transmitted by inputting and transmitting the identification code using the terminal 120. This is only partly different from the identification code indicated on the information transmission medium and its use, the configuration or processing method is the same or similar, it will be easily understood by those skilled in the art even without a separate description. Therefore, description thereof will be omitted.

6 illustrates a user interface (UI) screen illustrating a process of inputting an identification code for a service request according to the present invention. 6 illustrates a case where a software program for generating and managing decision element information is separately stored in the user terminal 120. That is, the user may input or generate an identification code after the corresponding software program is executed. In addition, as described above, the user may input the identification code on the initial screen and then select a predetermined button so that the input information may function as the identification code.

As illustrated in FIG. 6, the user may enter the identification code management mode by selecting the shortcut key button 602 or the menu button 604 and the confirmation button 606 of the user terminal 120. An identification code management mode screen is illustrated in the display unit 140.

The user may select the “1. Identification code generation” item on the identification code management mode screen so that the identification code generation screen is displayed on the display unit 140. Screen 610 illustrates an identification code generation screen configured to manually input or automatically generate an identification code.

As soon as the screen 610 is displayed by the user, corresponding visual information may be automatically generated and stored in the storage 135. Of course, a separate function item (eg, correction of visual information) may be further included to allow a user to input arbitrary visual information without allowing the visual information to be generated as a default. The user can use the corresponding function item for detailed information and order / pay with information on past print media (for example, a newspaper of 3 days ago) or a recording recorded and stored.

When the user selects "1. Manual input" among the display items on the screen 610, the screen 620 for inputting an identification code is displayed on the display unit 140. After the user inputs the identification code, the user may select the “1. Generate” item to generate the corresponding identification code. Of course, the screen 620 may further include an item “3. store” and “4. transmit” so that the input identification code may be immediately stored or transmitted to the information providing apparatus 160 or the like.

After the user inputs the identification code and selects the “1. generation” item of the screen 620, the screen 625 is displayed on the display unit 140 so that the generated identification code can be confirmed. The user may store the generated identification code in the storage unit 135 by selecting any function item, transmit it through a communication network, or remove the generated identification code.

A process of automatically generating an identification code without a user manually inputting is illustrated on screens 630 to 645. That is, when the user selects "2. Automatic generation" among the display items on the screen 610, the selection screen for designating the type of the information transmission medium is displayed on the display unit 140 as shown in the screen 630.

When the user selects any information delivery medium from the items displayed on the screen 620, screens for specifying the information delivery medium in detail are sequentially displayed on the display unit 140. For example, when the user selects "1. image medium" among the items displayed on the screen 620, the display unit 140 displays items for specifying the type of the image medium, such as the screen 635. When the user selects, for example, "1. over-the-air broadcasting", the display unit 140 displays broadcasting station or channel information for performing over-the-air broadcasting. When the user selects any broadcasting station or channel information, a corresponding identification code is automatically generated as shown in screen 645.

The user may store the generated identification code and use it in a subsequent detailed information request, order / payment, or generate request information including an identification code generated in real time and transmit the generated identification information to the information providing apparatus 160 or the like.

When the request information including the identification code input / generated through the above-described process is transmitted to the information providing apparatus 160 and / or the product management apparatus 170, the information providing apparatus 160 or the like corresponds to data corresponding to the request information. Alternatively, the access address is extracted and transmitted to the user terminal 120. The screen displayed on the user terminal 120 may include various items having similarities. For example, when a user generates and transmits request information by using an identification code displayed on an advertisement screen displayed in the middle of a program, the display unit 140 of the user terminal 120 displays the details of the advertisement product and the advertisement product. Information screen composed of items such as 'Request to purchase', 'Background music detailed information', and 'Background music purchase' may be displayed. Of course, it is obvious that identification codes corresponding to each item may be displayed in advance.

As described above, the method and the apparatus for requesting a service using the identification code according to the present invention use an identification code assigned to an information or advertisement corresponding to an information transmission medium (for example, an image medium, a print medium, and a sound medium). Detailed information on information or advertisements and / or ordering / payment of a product corresponding to the advertisement has a convenient effect.

In addition, when the identification code is not easy to display, such as a video medium or a sound medium, the present invention can recognize a predetermined identification code or frequency as an identification code corresponding to specific information or advertisement and provide a corresponding service. There is.

In addition, the present invention has the effect that the service provision using the identification code can be performed regardless of the type of the user terminal or the holding function.

In addition, the present invention has the effect that the detailed information and / or the order corresponding to the information or advertisement provided through the video or audio media can be carried out in non-real-time, so that the user can carefully determine when ordering products and as a result It also has the effect of suppressing impulse buying.

In addition, the present invention has the effect that it is possible to perform the service optimized for the user without restriction of language even in the case of broadcasting and sites provided to the whole world.

In addition, the present invention transmits the decision factor information (for example, information generated using identification code, time information, etc.) generated by the first user to the second user so that the second user can use the same service. There is also a possible effect.

In addition, the present invention has the effect of allowing the user to perform payment for the goods ordered using a communication terminal.

In addition, the present invention also has the effect that can be paid using a reserved word for the cost of goods (for example, gasoline, food) used in the real stores (for example, gas stations, restaurants, etc.).

In addition, the present invention has the effect of enabling correct ordering of goods by automatically correcting errors occurring between time when data is received and displayed, even in satellite broadcasting or the same broadcast medium.

Although the above has been described with reference to a preferred embodiment of the present invention, those skilled in the art to which the present invention pertains without departing from the spirit and scope of the present invention as set forth in the claims below It will be appreciated that modifications and variations can be made.

Claims (36)

In the method for requesting a service corresponding to the delivery information corresponding to at least one of the information provided through the information transmission medium, advertising using a user terminal, (a) receiving an identification code corresponding to the delivery information; (b) When a request for transmission of request information is input, request information corresponding to at least one of an order request and a detailed information request is generated using the identification code and time information generated to correspond to the identification code input. Transmitting to a service device including at least one of an information providing device and a product management device; And (c) displaying information corresponding to data or access address information received from the service device, And the delivery information is an identification code specified by the identification code and the time information. The method of claim 1, Storing the identification code and the time information; Displaying one or more identification codes stored by the storage information display command; And And a step of receiving the selection command of the identification code and the generation and transmission command of the request information using the identification code preceding the step (b). The method of claim 2, And in the storing of the identification code and the time information, the identification code and the time information are stored as an electronic file having a predetermined file format. The method of claim 3, The electronic file further includes one or more additional information corresponding to a data storage structure that is previously designated or selected by the user, wherein the additional information includes location information, personal information, payment information, identification information of the user terminal, and hobby information. A method of requesting a service using an identification code of at least one of a gender, gender information, an email address, and a designated service number information. The method of claim 1, And the service device extracts data or access address information corresponding to the identification code and the time information from a previously stored mapping table and transmits the identification code to the user terminal. The method of claim 1, And wherein the time information is information about a time at which the identification code is input or update time information in which raw time information set to a time before or after input of the identification code is compensated by a predetermined error value. The method of claim 1, The request information in the step (b), the service request method using the identification code is generated using the location information, the identification code and the time information after recognizing the location information of the user terminal. The method of claim 1, Receiving a request for payment information corresponding to the order request from the service device; And And transmitting the payment information to the service device through a communication network in response to the payment information request. The method of claim 1, And the identification code is information corresponding to any one of a numeric value of a frequency at which the delivery information is output and a telephone number corresponding to the delivery information when the information transmission medium is the sound medium. The method of claim 1, Pre-storing connection information corresponding to each of the one or more identification codes; Determining whether the input identification code matches the stored identification code; And if the stored identification code does not match, the step (b) is further performed. The method of claim 10, Extracting connection information corresponding to the identification code if it matches the stored identification code; And The service request method using the identification code further comprising the step of attempting to connect using a communication network using the extracted connection information. The method of claim 1, The identification code is a service request method using an identification code consisting of any one of a string, a string, a combination of numbers and characters. The method of claim 12, And the identification code comprises at least one of a media identifier, a content identifier, a serial number, and a product unique code. The method of claim 13, The identification code further includes at least one of a language identifier and a location identifier. The method of claim 14, If the identification code includes the location identifier, the information displayed through step (c) is location-based information corresponding to the location identifier. The method of claim 14, And when the identification code includes the language identifier, the information displayed through step (c) is information of a language corresponding to the language identifier. The method of claim 1, And the information displayed in step (c) is a selection information screen including a plurality of selection items corresponding to the request information. The method of claim 17, And the selection information screen includes a selection item corresponding to a service item corresponding to delivery information before and after the time information. The method of claim 1, If the transmission information is recorded or recorded data, the time information is a service request method using an identification code input through an input unit. The method of claim 1, The length of the identification code is variable according to the characteristics of the information transmission medium, the characteristic is a service request method using an identification code including at least one of the media type, the publication cycle, the frequency of use. In the user terminal for requesting a service corresponding to the delivery information corresponding to at least one of information provided through the information delivery medium, advertising, An input unit for receiving an identification code corresponding to the delivery information and a command for transmitting request information; A storage unit for storing time information generated to correspond to the identification code and the identification code input; A request information generation unit generating request information corresponding to at least one of an order request and a detailed information request by using the identification code and corresponding time information when a transmission command of the request information is input; A transmission / reception unit configured to transmit the generated request information to a service device including at least one of an information providing device and a product management device, and to receive corresponding data or access address information from the service device; And Including a display unit for displaying information corresponding to the received data or access address information, And the delivery information is specified by the identification code and the time information. The method of claim 21, In the case where the file generating unit for generating an electronic file of a predetermined file format using the identification code and the time information further comprises, the storage unit for storing the electronic file generated to correspond to the identification code and the time information terminal. The method of claim 22, The file generation unit further includes one or more additional information to correspond to a data storage structure which is previously designated or selected by a user, wherein the additional information is generated by the location information, personal information, payment information, and identification of the user terminal. User terminal which is at least one of information, hobby information, gender information, email address, and designated service number information. The method of claim 21, If the storage unit stores the connection information corresponding to at least one identification code in advance, the user terminal further comprises a connection information extraction unit for extracting the stored connection information corresponding to the identification code input through the input unit. The method of claim 21, And when the selection command and the receiver information of the identification code are input through the input unit, the transceiver unit transmits the identification information and corresponding time information corresponding to the receiver information. The method of claim 21, And a time correcting unit configured to generate update time information by compensating original time information set to a time before or after the input of the identification code by a predetermined error value. The method of claim 21, Further comprising a location information generation unit for generating location information of the user terminal, The request information generation unit generates the request information by using the generated location information, the identification code and the time information. The method of claim 21, If the storage unit further stores the payment information, and the transceiver unit receives a payment information request corresponding to the order request from the service device, And a payment information extraction unit for extracting the payment information and providing the payment information to the service device through the transceiver. The method of claim 21, And the identification code is information corresponding to any one of a numeric value of a frequency at which the transmission information is output and a telephone number corresponding to the transmission information when the information transmission medium is the sound medium. The method of claim 21, The identification code is any one of a combination of a numeric string, a string, a number, and a letter including at least one of a media identifier, a content identifier, a serial number, and a product unique code. The method of claim 30, The identification code further comprises at least one of a language identifier and a location identifier. The method of claim 31, wherein And when the identification code includes the location identifier, the information displayed through the display unit is location based information corresponding to the location identifier. The method of claim 31, wherein And when the identification code includes the language identifier, the information displayed through the display unit is displayed in a language corresponding to the language identifier. The method of claim 21, The information displayed on the display unit is a selection information screen including a plurality of selection items corresponding to the request information. The method of claim 21, The length of the identification code is varied according to the characteristics of the information transmission medium, the characteristics of the user terminal including at least one of the media type, publication cycle, frequency of use. In the recording medium on which a program of instructions that can be executed by a digital processing apparatus is tangibly embodied to perform a service request method using an identification code, and which records a program that can be read by the digital processing apparatus. Receiving an identification code corresponding to the delivery information; When a request for transmission of request information is input, the request information corresponding to at least one of an order request and a detailed information request is generated by using the identification code and time information generated to correspond to the identification code input to provide information. Transmitting to a service device including at least one of a device and a product management device; And Displaying information corresponding to data or access address information received from the service apparatus; And the transfer information is specified by the identification code and the visual information. A recording medium having recorded thereon a program readable by a digital processing apparatus.

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