KR20080105129A - 버즈 광고 정보의 표적화 - Google Patents

버즈 광고 정보의 표적화 Download PDF

Info

Publication number
KR20080105129A
KR20080105129A KR1020087023769A KR20087023769A KR20080105129A KR 20080105129 A KR20080105129 A KR 20080105129A KR 1020087023769 A KR1020087023769 A KR 1020087023769A KR 20087023769 A KR20087023769 A KR 20087023769A KR 20080105129 A KR20080105129 A KR 20080105129A
Authority
KR
South Korea
Prior art keywords
buzz
user
content
keywords
retrieving
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
KR1020087023769A
Other languages
English (en)
Korean (ko)
Inventor
아난드 마드하반
가쉬야프 로드히야
매튜 카리니오
Original Assignee
야후! 인크.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 야후! 인크. filed Critical 야후! 인크.
Publication of KR20080105129A publication Critical patent/KR20080105129A/ko
Ceased legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
KR1020087023769A 2006-03-31 2007-03-30 버즈 광고 정보의 표적화 Ceased KR20080105129A (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/394,819 US20070239452A1 (en) 2006-03-31 2006-03-31 Targeting of buzz advertising information
US11/394,819 2006-03-31

Publications (1)

Publication Number Publication Date
KR20080105129A true KR20080105129A (ko) 2008-12-03

Family

ID=38576543

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020087023769A Ceased KR20080105129A (ko) 2006-03-31 2007-03-30 버즈 광고 정보의 표적화

Country Status (6)

Country Link
US (1) US20070239452A1 (OSRAM)
EP (1) EP2011067A4 (OSRAM)
JP (1) JP2009532774A (OSRAM)
KR (1) KR20080105129A (OSRAM)
CN (1) CN101416212A (OSRAM)
WO (1) WO2007123709A1 (OSRAM)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10713693B2 (en) 2016-03-11 2020-07-14 Devnet, Inc. Method and apparatus for advertising content management
US10726447B2 (en) 2016-04-26 2020-07-28 Devnet, Inc. Method and apparatus for relaying of advertizing content

Families Citing this family (20)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9858341B2 (en) * 2006-08-02 2018-01-02 Jason Frankovitz Method and apparatus for remotely monitoring a social website
US7672937B2 (en) * 2007-04-11 2010-03-02 Yahoo, Inc. Temporal targeting of advertisements
US9740731B2 (en) * 2007-08-14 2017-08-22 John Nicholas and Kristen Gross Trust Event based document sorter and method
US20090100109A1 (en) * 2007-10-16 2009-04-16 Microsoft Corporation Automatic determination of item replication and associated replication processes
US8612409B2 (en) * 2007-12-18 2013-12-17 Yahoo! Inc. Method and apparatus for detecting and explaining bursty stream events in targeted groups
US8429011B2 (en) 2008-01-24 2013-04-23 Salesforce.Com, Inc. Method and system for targeted advertising based on topical memes
US7890511B2 (en) * 2008-02-05 2011-02-15 Blue Coat Systems, Inc. System and method for conducting network analytics
US9245252B2 (en) 2008-05-07 2016-01-26 Salesforce.Com, Inc. Method and system for determining on-line influence in social media
US20100030648A1 (en) * 2008-08-01 2010-02-04 Microsoft Corporation Social media driven advertisement targeting
US9892103B2 (en) * 2008-08-18 2018-02-13 Microsoft Technology Licensing, Llc Social media guided authoring
US20100057772A1 (en) * 2008-08-29 2010-03-04 Microsoft Corporation Automatic determination of an entity's searchable social network using role-based inferences
US8832099B2 (en) * 2010-03-09 2014-09-09 Yahoo! Inc. User specific feed recommendations
JP5130340B2 (ja) * 2010-10-26 2013-01-30 ヤフー株式会社 情報選択装置、方法及びプログラム
US8645209B2 (en) * 2010-12-14 2014-02-04 Yellowpages.Com Llc Real time user activity-driven targeted advertising system
US20120216130A1 (en) 2011-02-18 2012-08-23 Salesforce.Com, Inc. Methods And Systems For Providing A Feedback User Interface For An Enterprise Social Network
US8949270B2 (en) 2011-03-10 2015-02-03 Salesforce.Com, Inc. Methods and systems for processing social media data
US8818940B2 (en) 2011-03-29 2014-08-26 Salesforce.Com, Inc. Systems and methods for performing record actions in a multi-tenant database and application system
US8762870B2 (en) 2011-07-19 2014-06-24 Salesforce.Com, Inc. Multifunction drag-and-drop selection tool for selection of data objects in a social network application
US10691893B2 (en) * 2016-02-29 2020-06-23 International Business Machines Corporation Interest highlight and recommendation based on interaction in long text reading
CN106161635B (zh) * 2016-07-20 2019-01-29 腾讯科技（北京）有限公司 信息处理方法、终端及服务器

Family Cites Families (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
US6009410A (en) * 1997-10-16 1999-12-28 At&T Corporation Method and system for presenting customized advertising to a user on the world wide web
JP3547073B2 (ja) * 1998-05-12 2004-07-28 日本電信電話株式会社 情報検索方法、その装置および記録媒体
JP2000148675A (ja) * 1998-11-09 2000-05-30 Nec Corp カスタマイズされた広告をｗｗｗ上で提供する装置及び方法
JP2000207412A (ja) * 1999-01-18 2000-07-28 Giken Shoji International Co Ltd 情報検索システム
US7089194B1 (en) * 1999-06-17 2006-08-08 International Business Machines Corporation Method and apparatus for providing reduced cost online service and adaptive targeting of advertisements
US7146416B1 (en) * 2000-09-01 2006-12-05 Yahoo! Inc. Web site activity monitoring system with tracking by categories and terms
US20020099605A1 (en) * 2000-10-06 2002-07-25 Searchcactus, Llc Search engine with demographic-based advertising
US20030004781A1 (en) * 2001-06-18 2003-01-02 Mallon Kenneth P. Method and system for predicting aggregate behavior using on-line interest data
US20060069616A1 (en) * 2004-09-30 2006-03-30 David Bau Determining advertisements using user behavior information such as past navigation information
JP2004013417A (ja) * 2002-06-05 2004-01-15 Matsushita Electric Ind Co Ltd 広告情報出力装置及び広告情報出力方法
US20050010641A1 (en) * 2003-04-03 2005-01-13 Jens Staack Instant messaging context specific advertisements
US20040225562A1 (en) * 2003-05-09 2004-11-11 Aquantive, Inc. Method of maximizing revenue from performance-based internet advertising agreements

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10713693B2 (en) 2016-03-11 2020-07-14 Devnet, Inc. Method and apparatus for advertising content management
US10726447B2 (en) 2016-04-26 2020-07-28 Devnet, Inc. Method and apparatus for relaying of advertizing content

Also Published As

Publication number Publication date
US20070239452A1 (en) 2007-10-11
EP2011067A1 (en) 2009-01-07
JP2009532774A (ja) 2009-09-10
WO2007123709A1 (en) 2007-11-01
EP2011067A4 (en) 2012-11-14
CN101416212A (zh) 2009-04-22

Similar Documents

Publication Publication Date Title
KR20080105129A (ko) 버즈 광고 정보의 표적화
US7680786B2 (en) Optimization of targeted advertisements based on user profile information
JP4813552B2 (ja) 関連した検索クエリを作り出すシステム
Vargiu et al. Exploiting web scraping in a collaborative filtering-based approach to web advertising.
US8015065B2 (en) Systems and methods for assigning monetary values to search terms
US7805441B2 (en) Vertical search expansion, disambiguation, and optimization of search queries
US20130104164A1 (en) Targeting of advertisements based on mutual information sharing between devices over a network
US7991806B2 (en) System and method to facilitate importation of data taxonomies within a network
WO2009014837A2 (en) System and method to facilitate matching of content to advertising information in a network
US7831474B2 (en) System and method for associating an unvalued search term with a valued search term
KR20110000686A (ko) 컨텐츠 오브젝트와 통합하고, 연관짓고, 상호 작용하기 위한 오픈 프레임워크
US20080208975A1 (en) Methods, systems, and computer program products for accessing a discussion forum and for associating network content for use in performing a search of a network database
CN102906744A (zh) 无限浏览
US20080086372A1 (en) Contextual banner advertising
US20080270355A1 (en) System and method for identifying advertisements responsive to historical user queries
JP4859893B2 (ja) 広告配信装置、広告配信方法、及び広告配信制御プログラム
WO2007103237A2 (en) Vertical search expansion, disambiguation, and optimization of search queries
US20080177761A1 (en) Dynamically optimized storage system for online user activities
WO2016046650A1 (en) Method of and server for processing a message to determine intent
HK1131244A (en) Targeting of buzz advertising information
AU2015204354B2 (en) System to generate related search queries
AU2013203878B2 (en) System to generate related search queries
Tahvanainen Engine Optimization, the Impact on Consumer Salers in Ready-Mixed Concrete.: Case Rudus Ltd

Legal Events

Date Code Title Description
A201 Request for examination
AMND Amendment
PA0105 International application

Patent event date: 20080929

Patent event code: PA01051R01D

Comment text: International Patent Application

PA0201 Request for examination

Patent event code: PA02012R01D

Patent event date: 20080929

Comment text: Request for Examination of Application

PG1501 Laying open of application
E902 Notification of reason for refusal
PE0902 Notice of grounds for rejection

Comment text: Notification of reason for refusal

Patent event date: 20100827

Patent event code: PE09021S01D

AMND Amendment
E90F Notification of reason for final refusal
PE0902 Notice of grounds for rejection

Comment text: Final Notice of Reason for Refusal

Patent event date: 20110127

Patent event code: PE09021S02D

AMND Amendment
E601 Decision to refuse application
PE0601 Decision on rejection of patent

Patent event date: 20111031

Comment text: Decision to Refuse Application

Patent event code: PE06012S01D

Patent event date: 20110127

Comment text: Final Notice of Reason for Refusal

Patent event code: PE06011S02I

Patent event date: 20100827

Comment text: Notification of reason for refusal

Patent event code: PE06011S01I

AMND Amendment
J201 Request for trial against refusal decision
PJ0201 Trial against decision of rejection

Patent event date: 20111130

Comment text: Request for Trial against Decision on Refusal

Patent event code: PJ02012R01D

Patent event date: 20111031

Comment text: Decision to Refuse Application

Patent event code: PJ02011S01I

Appeal kind category: Appeal against decision to decline refusal

Decision date: 20130423

Appeal identifier: 2011101009350

Request date: 20111130

PB0901 Examination by re-examination before a trial

Comment text: Amendment to Specification, etc.

Patent event date: 20111130

Patent event code: PB09011R02I

Comment text: Request for Trial against Decision on Refusal

Patent event date: 20111130

Patent event code: PB09011R01I

Comment text: Amendment to Specification, etc.

Patent event date: 20110427

Patent event code: PB09011R02I

Comment text: Amendment to Specification, etc.

Patent event date: 20101027

Patent event code: PB09011R02I

Comment text: Amendment to Specification, etc.

Patent event date: 20080929

Patent event code: PB09011R02I

E90F Notification of reason for final refusal
PE0902 Notice of grounds for rejection

Comment text: Final Notice of Reason for Refusal

Patent event date: 20120131

Patent event code: PE09021S02D

B601 Maintenance of original decision after re-examination before a trial
PB0601 Maintenance of original decision after re-examination before a trial

Comment text: Report of Result of Re-examination before a Trial

Patent event code: PB06011S01D

Patent event date: 20120416

PJ1301 Trial decision

Patent event code: PJ13011S01D

Patent event date: 20130423

Comment text: Trial Decision on Objection to Decision on Refusal

Appeal kind category: Appeal against decision to decline refusal

Request date: 20111130

Decision date: 20130423

Appeal identifier: 2011101009350

PS0901 Examination by remand of revocation
S901 Examination by remand of revocation
E902 Notification of reason for refusal
PE0902 Notice of grounds for rejection

Comment text: Notification of reason for refusal

Patent event date: 20130515

Patent event code: PE09021S01D

PS0601 Decision to reject again after remand of revocation

Patent event date: 20140121

Comment text: Decision to Refuse Application

Patent event code: PS06013S01D

Patent event date: 20130515

Comment text: Notification of reason for refusal

Patent event code: PS06012S01I

Patent event date: 20130423

Comment text: Notice of Trial Decision (Remand of Revocation)

Patent event code: PS06011S01I

Patent event date: 20120131

Comment text: Final Notice of Reason for Refusal

Patent event code: PS06012S02I

Patent event date: 20110127

Comment text: Final Notice of Reason for Refusal

Patent event code: PS06012S02I

Patent event date: 20100827

Comment text: Notification of reason for refusal

Patent event code: PS06012S01I

S601 Decision to reject again after remand of revocation