JP2009532774A - クチコミ広告情報のターゲティング - Google Patents

クチコミ広告情報のターゲティング Download PDF

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Publication number
JP2009532774A
JP2009532774A JP2009503035A JP2009503035A JP2009532774A JP 2009532774 A JP2009532774 A JP 2009532774A JP 2009503035 A JP2009503035 A JP 2009503035A JP 2009503035 A JP2009503035 A JP 2009503035A JP 2009532774 A JP2009532774 A JP 2009532774A
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Japan
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review
user
content
searching
word
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JP2009503035A
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English (en)
Japanese (ja)
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JP2009532774A5 (OSRAM
Inventor
アナンド マダヴァン
カシュヤップ ロディヤ
マシュー カリニオ
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ヤフー！ インコーポレイテッド
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Application filed by ヤフー！ インコーポレイテッド filed Critical ヤフー！ インコーポレイテッド
Publication of JP2009532774A publication Critical patent/JP2009532774A/ja
Publication of JP2009532774A5 publication Critical patent/JP2009532774A5/ja
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
JP2009503035A 2006-03-31 2007-03-30 クチコミ広告情報のターゲティング Pending JP2009532774A (ja)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/394,819 US20070239452A1 (en) 2006-03-31 2006-03-31 Targeting of buzz advertising information
PCT/US2007/007948 WO2007123709A1 (en) 2006-03-31 2007-03-30 Targeting of buzz advertising information

Publications (2)

Publication Number Publication Date
JP2009532774A true JP2009532774A (ja) 2009-09-10
JP2009532774A5 JP2009532774A5 (OSRAM) 2010-05-20

Family

ID=38576543

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2009503035A Pending JP2009532774A (ja) 2006-03-31 2007-03-30 クチコミ広告情報のターゲティング

Country Status (6)

Country Link
US (1) US20070239452A1 (OSRAM)
EP (1) EP2011067A4 (OSRAM)
JP (1) JP2009532774A (OSRAM)
KR (1) KR20080105129A (OSRAM)
CN (1) CN101416212A (OSRAM)
WO (1) WO2007123709A1 (OSRAM)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2012093864A (ja) * 2010-10-26 2012-05-17 Yahoo Japan Corp 情報選択装置、方法及びプログラム

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US9858341B2 (en) * 2006-08-02 2018-01-02 Jason Frankovitz Method and apparatus for remotely monitoring a social website
US7672937B2 (en) * 2007-04-11 2010-03-02 Yahoo, Inc. Temporal targeting of advertisements
US9342551B2 (en) * 2007-08-14 2016-05-17 John Nicholas and Kristin Gross Trust User based document verifier and method
US20090100109A1 (en) * 2007-10-16 2009-04-16 Microsoft Corporation Automatic determination of item replication and associated replication processes
US8612409B2 (en) * 2007-12-18 2013-12-17 Yahoo! Inc. Method and apparatus for detecting and explaining bursty stream events in targeted groups
US8429011B2 (en) * 2008-01-24 2013-04-23 Salesforce.Com, Inc. Method and system for targeted advertising based on topical memes
US7890511B2 (en) * 2008-02-05 2011-02-15 Blue Coat Systems, Inc. System and method for conducting network analytics
US9245252B2 (en) 2008-05-07 2016-01-26 Salesforce.Com, Inc. Method and system for determining on-line influence in social media
US20100030648A1 (en) * 2008-08-01 2010-02-04 Microsoft Corporation Social media driven advertisement targeting
US9892103B2 (en) * 2008-08-18 2018-02-13 Microsoft Technology Licensing, Llc Social media guided authoring
US20100057772A1 (en) * 2008-08-29 2010-03-04 Microsoft Corporation Automatic determination of an entity's searchable social network using role-based inferences
US8832099B2 (en) * 2010-03-09 2014-09-09 Yahoo! Inc. User specific feed recommendations
US8645209B2 (en) * 2010-12-14 2014-02-04 Yellowpages.Com Llc Real time user activity-driven targeted advertising system
US20120216130A1 (en) 2011-02-18 2012-08-23 Salesforce.Com, Inc. Methods And Systems For Providing A Feedback User Interface For An Enterprise Social Network
US8949270B2 (en) 2011-03-10 2015-02-03 Salesforce.Com, Inc. Methods and systems for processing social media data
US8818940B2 (en) 2011-03-29 2014-08-26 Salesforce.Com, Inc. Systems and methods for performing record actions in a multi-tenant database and application system
US8762870B2 (en) 2011-07-19 2014-06-24 Salesforce.Com, Inc. Multifunction drag-and-drop selection tool for selection of data objects in a social network application
US10691893B2 (en) * 2016-02-29 2020-06-23 International Business Machines Corporation Interest highlight and recommendation based on interaction in long text reading
US10713693B2 (en) 2016-03-11 2020-07-14 Devnet, Inc. Method and apparatus for advertising content management
US10726447B2 (en) 2016-04-26 2020-07-28 Devnet, Inc. Method and apparatus for relaying of advertizing content
CN106161635B (zh) * 2016-07-20 2019-01-29 腾讯科技（北京）有限公司 信息处理方法、终端及服务器

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH11328219A (ja) * 1998-05-12 1999-11-30 Nippon Telegr & Teleph Corp <Ntt> 情報検索方法、その装置および記録媒体
JP2000207412A (ja) * 1999-01-18 2000-07-28 Giken Shoji International Co Ltd 情報検索システム
JP2004013417A (ja) * 2002-06-05 2004-01-15 Matsushita Electric Ind Co Ltd 広告情報出力装置及び広告情報出力方法

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Publication number Priority date Publication date Assignee Title
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
US6009410A (en) * 1997-10-16 1999-12-28 At&T Corporation Method and system for presenting customized advertising to a user on the world wide web
JP2000148675A (ja) * 1998-11-09 2000-05-30 Nec Corp カスタマイズされた広告をｗｗｗ上で提供する装置及び方法
US7089194B1 (en) * 1999-06-17 2006-08-08 International Business Machines Corporation Method and apparatus for providing reduced cost online service and adaptive targeting of advertisements
US7146416B1 (en) * 2000-09-01 2006-12-05 Yahoo! Inc. Web site activity monitoring system with tracking by categories and terms
US20020099605A1 (en) * 2000-10-06 2002-07-25 Searchcactus, Llc Search engine with demographic-based advertising
US20030004781A1 (en) * 2001-06-18 2003-01-02 Mallon Kenneth P. Method and system for predicting aggregate behavior using on-line interest data
US20060069616A1 (en) * 2004-09-30 2006-03-30 David Bau Determining advertisements using user behavior information such as past navigation information
US20050010641A1 (en) * 2003-04-03 2005-01-13 Jens Staack Instant messaging context specific advertisements
US20040225562A1 (en) * 2003-05-09 2004-11-11 Aquantive, Inc. Method of maximizing revenue from performance-based internet advertising agreements

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH11328219A (ja) * 1998-05-12 1999-11-30 Nippon Telegr & Teleph Corp <Ntt> 情報検索方法、その装置および記録媒体
JP2000207412A (ja) * 1999-01-18 2000-07-28 Giken Shoji International Co Ltd 情報検索システム
JP2004013417A (ja) * 2002-06-05 2004-01-15 Matsushita Electric Ind Co Ltd 広告情報出力装置及び広告情報出力方法

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2012093864A (ja) * 2010-10-26 2012-05-17 Yahoo Japan Corp 情報選択装置、方法及びプログラム

Also Published As

Publication number Publication date
US20070239452A1 (en) 2007-10-11
EP2011067A4 (en) 2012-11-14
KR20080105129A (ko) 2008-12-03
WO2007123709A1 (en) 2007-11-01
CN101416212A (zh) 2009-04-22
EP2011067A1 (en) 2009-01-07

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