KR20080085099A - System for guiding a advertising/selling process of a online flowing product - Google Patents

Abstract

A system for guiding AD(ADvertisement) and sales of an OFP(Online Flowing Product) is provided to enable an online sale system to strengthen competitive power at minimum expense/manpower by diversifying AD paths to online media of general users and maximizing sale probability of the OFP to an optimal state based on the AD provided in the diversified AD paths. An OFP AD/sale guide server(101) selectively communicates with an OFP advertiser client(1) operated by an OFP advertiser(8) and an OFP operation/sale server(200) operated by an OFP operation/sale company, and generally controls a procedure for distributing OTP AD data and offering rewards to the OFP advertiser. An OFP AD data distribution managing module(110) ports/distributes the OFP AD data to online media(7) operated by the OFP advertiser in response to request data of the OFP advertiser client, and inserts an AD data management unit for tracing the OFP advertiser into the OFP AD data. An OFP advertiser reward managing module(130) traces/checks contribution to the OFP AD data by communicating with the AD data management unit included in the OFP AD data and offers rewards to the OFP advertiser when a general customer client(5) inquires the OFP AD data displayed in the online media.

Description

System for guiding a advertising / selling process of a online flowing product}

1 conceptually illustrates an OFP advertisement / sales guide system in accordance with the present invention.

2A and 2B are exemplary views conceptually showing a publication state of a service page according to the present invention.

Figure 3 conceptually illustrates the overall service procedure of the OFP advertising / sales guide system according to the present invention.

Figure 4 is an exemplary diagram conceptually showing the detailed configuration of the OFP teaser data distribution management module in the present invention.

5 is an exemplary diagram conceptually showing the overall function performance procedure of the OFP teaser data distribution management module according to the present invention.

6 is an exemplary diagram conceptually showing a detailed configuration of the teaser data management unit according to the present invention.

7 is an exemplary view conceptually showing the detailed configuration of the teaser inquiry contribution advertiser compensation module according to the present invention.

8 is a conceptual diagram conceptually illustrating the function performance of the advertiser identification information sharing operation module according to the present invention.

9 is an exemplary diagram conceptually showing a detailed configuration of the OFP sales contribution advertiser compensation management module according to the present invention.

10 is an exemplary diagram conceptually showing the overall service procedure of the OFP advertising / sales guide system according to another embodiment of the present invention.

11 is an exemplary diagram conceptually showing a detailed configuration of the OFP teaser data mailing management module according to the present invention.

The present invention relates to a system for guiding advertisement and sales of various online distribution products (OFP: hereinafter referred to as "OFP") distributed based on an online network such as a wired / wireless internet network. In more detail, <a series of OFP teaser data (e.g., a product introduction page, Computer module that allows detailed distribution of teaser video data, teaser sound source data, counseling introduction page, teaser game data, etc. If you search the relevant teaser data through online media of your side, or if you actually purchase OFP, you can trace the OFP advertiser who advertises the teaser data By systematically arranging a computer module> that can provide a series of rewards to the OFP advertiser, the advertising route of the OFP operation / sales system can be diversified to not only ordinary advertising media but also to general users' online media. By maximizing OFP's sales probabilities in an optimal state, the OFP operation / sales system can flexibly enjoy the effect of naturally enhancing the competitiveness of its system with minimal cost and manpower. OFP advertising / sales guide system.

Recently, with the rapid development of wired / wireless online network related technologies such as the Internet network, the size of the overall electronic transaction distribution market is increasing day by day, and accordingly, various types of wired / intangible OFP (eg, furniture, Shopping products such as electronic products, cosmetics, toys, food products, content products such as video clips, sound recordings, photographs, pictures, documents, service products such as medical counseling, legal counseling, real estate counseling, insurance counseling, stock trading counseling, and online / offline services Opening of OFP operation / sales system (eg, online shopping mall, contents operation / sales mall, consulting service operation / sales mall, game operation / sale products, etc.) that operates / sales game products, etc. through wired / wireless online network The number is also exploding.

Of course, in proportion to the number of establishments of these OFP operating / sales systems, the competition between each system is also becoming more intense, so that the system operator can use the number of visitors of his system (ie, the number of potential OFP purchasers). In order to secure and maintain superiority over the system, every effort has been made in as many ways as possible.

However, in the conventional system, in order to expand and amplify the number of visiting customers, expensive advertisements are basically provided through various advertising media (TV, radio, magazines, newspapers, banners, etc.). Unless action is taken, system operators are forced to bear the enormous cost and waste of human resources, which inevitably leads to damage that significantly weakens their competitiveness.

On the other hand, in line with the above-mentioned increase of the OFP operation / sales system, the demand of ordinary individuals who directly operate the OFP operation / sales system, and thereby obtain a profit is also greatly increased.

However, in order for the OFP operation / sales system to operate normally, various OFPs matching the consumer's demand trend must be secured in a timely manner, and the necessary capital must also be flexibly provided / managed. In this situation, it is difficult for ordinary individuals, who have limited ability and conditions, to operate the OFP operation / sales system flexibly without their own help without any external help. Under the framework of many organizations, despite the strong desire for self-operation and monetization of the OFP operating / sales system, there are many difficulties in making this concrete.

Accordingly, an object of the present invention is to provide a series of OFP teaser data (OFP teaser data) on the online media (blogs, homepages, bulletin boards, chat accounts, etc.), mail accounts, etc., on each OFP advertiser's side. For example, the product introduction page, teaser video data, teaser sound source data, counseling introduction page, teaser game data, etc.) can be distributed indefinitely, and the computer module that can detail and set the advertiser tracking basis for subsequent compensation trials>, <optional If the general customer of the instructor views the teaser data through the online media of the OFP advertiser, or actually purchases the OFP, the OFP advertiser is tracked by tracking the OFP advertiser who has advertised the teaser data based on the above-mentioned tracking basis. Systematic modules, etc. can be systematically arranged to provide a series of rewards to users. By significantly diversifying their online media and maximizing the probability of OFP's sales, the OFP operation / sales system naturally enhances the competitiveness of its system with minimal cost and manpower. The guide is to give you the flexibility to enjoy.

Another object of the present invention is to induce OFP advertisers who advertise OFP teaser data through self-operated online media to receive a series of compensation according to the actual utilization of the teaser data, through which the OFP advertiser On the other hand, the general public's desire for self-operation of the OFP management / sales system is driven by encouraging them to generate a certain amount of profits, such as directly operating the OFP management / sales system, without additional investment of own capital. It is to guide to be solved flexibly.

Still other objects of the present invention will become more apparent from the following detailed description and the accompanying drawings.

In order to achieve the above object, in the present invention, the OFP advertiser client operated by the OFP advertiser side and the OFP operator / sales server selectively operated by the OFP advertiser / sales company via the online network, And are controlled by the OFP advertisement / sales guide server and the OFP advertisement / sales guide server, which communicate with each other and collectively control the distribution procedure of the OFP teaser data for advertising the OFP and the subsequent compensation procedure for the OFP advertiser. A teaser data management unit for subsequent tracking of the OFP advertiser to the OFP teaser data while porting and distributing the OFP teaser data to an online medium operated by the OFP advertiser according to the OFP advertiser client side request data. The OFP teaser data distribution management module for inserting the control unit, and the OFP advertising / sales guide server, the online network When the general client client who is connected to the OFP teaser data posted on the online medium, the specific OFP advertiser who has communicated with the teaser data management unit inserted in the OFP teaser data and contributed to the inquiry of the OFP teaser data After tracking and confirming, the OFP advertising / sales guide system consisting of a combination of teaser inquiry contributing advertiser compensation management module which rewards the OFP advertiser is disclosed.

Hereinafter, with reference to the accompanying drawings, described in more detail OFP advertising / sales guide system according to the present invention.

As shown in FIG. 1, the OFP advertisement / sales guide system 100 according to the present invention is an OFP advertiser client (through an online network 2 such as a wired / wireless internet network, an interface module 102, etc.). 1), OFP advertisement / sales guide server 101 selectively connected to the OFP operation / sales server 200 and the like, and the service page operation module 103 collectively controlled by the OFP advertisement / sales guide server 101. ), Service operation assistant module 104, OFP teaser data distribution management module 110, teaser inquiry contribution advertiser compensation management module 130, teaser data advertising result notification module 180, advertiser identification information sharing operation module ( 160), OFP sales contribution advertiser compensation management module 170, etc. will take a close combination.

In this case, the OFP advertiser client 1 includes a notebook PC, a desktop PC, and the like, and a cellular phone, a PCS phone (PCS phone: Personal Communications Services phone), and a synchronous / asynchronous IMT-2000 (International Mobile). Telecommunication-2000), Palm Personal Computer (PDA), Personal Digital Assistant (PDA), Smart Phone, Smart Phone, WAP Phone (Wireless Application Protocol Phone), Game Machine (Play-station), etc. The mobile device may be elastically selected according to the situation of the OFP advertiser.

At this time, when the service page operation module 103 controlled by the OFP advertisement / sale guide server 101 is connected to the system 100 side through the OFP advertiser client 1 on the OFP advertiser side, D / B management module 105, the service operation information D / B (107) to access the various service operation information stored in it, for example, various text / image / video / link / for generating a web page After flexible extraction of program information, various web page setting information, and the like, the service pages 301 and 304 as shown in FIGS. 2A and 2B are generated based on the extracted operation information, and the generated service pages 301 and 304 are generated. To the OFP advertiser client 1 side by selectively transmitting and publishing, so that the basic environment of the various service procedures by the OFP advertising / sales guide server 101 can be smoothly created without any problems. Is Joe.

In addition, the D / B management module 105 controlled by the OFP advertisement / sales guide server 101 executes the <OFP advertisement / sales guide service> according to the computerized events of the respective computer modules arranged in the system 100. It selectively serves to store various data necessary for the data in the required area of the D / B block 106 or, conversely, loading and outputting.

In this case, the D / B management module 105 not only plays a role of storing and outputting various data, but also simultaneously plays an intelligent role of efficiently managing the data in the fastest time without duplication.

Here, the service operation information D / B 107 arranged in the D / B block 106 is used to execute various <OFP advertisement / sale guide service> types of operation information, for example, various texts / images for generating a web page. System / side resource status information, system 100 side registration information, personal information registration information of each OFP advertiser It plays a role of storing and managing system visit history information of OFP advertisers, registration information of each OFP advertiser's communication terminal (for example, mobile devices of OFP advertisers), registration information of OFP operation / sale server 200, and the like. The advertiser related information D / B 108 includes personal identification information of each OFP advertiser, teaser inquiry contribution information of each OFP advertiser, and rewards accordingly. Historical information, for each OFP advertiser The OFP sales contribution history information and the compensation history information according to the role to store and manage (see Figure 5 to be described later).

Furthermore, the OFP related information D / B 109 disposed in the D / B block 106 includes teaser data (e.g., teaser data) of each OFP, including registration information of an operator operating each OFP operation / sales server 200. , Product introduction page, teaser video data, teaser sound source data, counseling introduction page, teaser game data, etc.), each OFP's registration information, sales performance information of each OFP, etc. The information within each D / B may be flexibly added / deleted or changed depending on the system side situation.)

At this time, the service operation auxiliary module 104 controlled by the OFP advertisement / sale guide server 101 establishes a series of communication relationships with the service operation information D / B 107 via the D / B management module 105. Form a number of subsidiary procedures required to operate the service, for example, updating the registration information of each OFP advertiser, authenticating the login process of each OFP advertiser, and updating the registration information of each OFP operations / sales server. Procedure of cumulative management of each OFP advertiser's system visit history, procedure of updating and managing cyber money / bonus points of each OFP advertiser, and the system 100's compensation to each OFP advertiser's account. The procedure for depositing money will be carried out.

In this situation, the OFP advertisement / sales guide server 101 is a system including the service page operation module 103, the D / B management module 105, and the service operation assistance module 104 mentioned above. While systematically controlling each computer module in the 100, as shown in FIG. 3, <OFP teaser data (TD: for example, product introduction page, teaser video data, teaser sound source data, consultation introduction page, teaser game data) If each OFP advertiser wishing to advertise visits the service pages (301, 304) and applies for replication of a particular OFP teaser data (TD), a teaser for subsequent tracking of the OFP advertiser in the OFP teaser data (TD) After inserting the data management unit 190, it is transmitted to the OFP advertiser client (1) side, the OFP teaser data (TD) is operated by the OFP advertiser online media (7: blog, homepage, bulletin board, chat) account Etc.), &lt; &gt; &lt; any regular customer who manages the general client client 5 can view the teaser data (TD) through the online media (7) of the OFP advertiser. After receiving the teaser data inquiry history information (eg, advertiser identification information, customer client identification information, inquiry event occurrence notification message, etc.) through the teaser data management unit 190, based on this, OFP teaser data (TD) Tracking OFP advertisers who have transplanted, duplicated, and advertised their online media (7), and provide a series of rewards to the OFP advertisers>, <Inquiries by OFP Teaser Tator, When the OFP operation / sales server 200 is accessed and the OFP is actually purchased, the OFP sales information is obtained from the OFP operation / sales server 200 and based on this, the specific OFP advertisement contributed to the sale of the OFP. Track and verify the ruler Through the OFP advertiser's communication terminal (4), OFP advertiser's mail account (3), etc. The overall process of notifying OFP advertisers> is to be managed.

Of course, under the function of the OFP advertising / sales guide server 101, each OFP operation / seller side without any difficulty, the advertising path of its OFP to the online media (7) of ordinary users, in addition to the normal advertising media By being able to significantly diversify, the OPP's sales probabilities can be maximized optimally and, ultimately, with the least cost and manpower, the flexibility to naturally enhance the competitiveness of their systems is provided.

Naturally, under the framework of the present invention, even the OFP advertiser who advertises the OFP teaser data (TD) through the self-operated online medium (7), the actual degree of utilization of the OFP teaser data (TD) (eg, the OFP teaser). Whether the data was viewed by a general customer or whether a general customer who viewed OFP teaser data actually purchased OFP, etc. It is possible to generate a certain amount of profit as if operating the OFP operation / sales system directly, and ultimately, it is possible to flexibly satisfy the desire for self-operation of the OFP operation / sales system.

At this time, the OFP teaser data distribution management module 110 controlled by the OFP advertising / sales guide server 101 via the D / B management module 105, the advertiser-related information D / B 108 and a series of On the OFP advertiser side wishing to advertise the OFP teaser data TD while establishing a communication relationship, the OFP advertiser client 1 connects to the system 100 to access the aforementioned service pages 301 and 304. After posting, click the embed items (302, 305) posted therein, and output the event data of the purpose of <copying OFP teaser data (TD) to its online medium (7)> OFP teaser data Transplanting and distributing (TD) to the online medium (7) operated by the OFP advertiser, inserting the teaser data management unit 190 for subsequent tracking of the OFP advertiser in the OFP teaser data (TD). (See FIG. 3).

Here, as illustrated in FIG. 4, the OFP teaser data distribution management module 110 includes an OFP teaser data distribution managing unit 111 and a teaser data extracting unit 113 collectively controlled by the OFP teaser data distribution managing unit 111. ), The teaser data management unit extraction unit 115, advertiser identification information extraction / providing unit 117, teaser data management unit insertion unit 118, teaser data distribution unit 119, etc. take a close combination. Done.

In this case, OFP teaser data distribution management unit 111 via the information exchange unit 112, D / B management module 105, service operation information D / B 107, advertiser related information D / B 108 ), <The procedure of inserting the teaser data management unit 190 into the OFP teaser data TD>, and the <teaser data management unit 190, forming a series of communication relationships with the OFP related information D / B 109 and the like. The procedure of transplanting and distributing the inserted OFP teaser data (TD) to the online medium 7 of the OFP advertiser> is controlled as a whole (see FIG. 3).

At this time, the teaser data extraction unit 113 controlled by the OFP teaser data distribution management module 111 forms a series of communication relationships with the OFP related information D / B 109 via the information exchange unit 112. 5, after the OFP teaser data TD requested by the OFP advertiser client 1 is extracted from the OFP related information D / B 109 side, the extracted OFP teaser data TD is extracted. It serves to stably store in the processing buffer 114.

In addition, the teaser data management unit extraction unit 115 controlled by the OFP teaser data distribution management module 111 performs a function of the teaser data extraction unit 113 while forming a series of communication relationships with the application storage unit 116. When the OFP teaser data TD is stably stored in the processing buffer 114, the teaser data management unit 190 for subsequently tracking the OFP advertiser is extracted from the application storage unit 116, and then the extracted teaser is extracted. The data management unit 190 serves to stably store in the processing buffer 114.

In addition, the advertiser identification information extraction / providing unit 117 controlled by the OFP teaser data distribution management unit 111 may serve as the service operation information D / B 107 and the advertiser related information via the information exchange unit 112. OFP teaser data (TD), teaser data by performing the functions of the above-described teaser data extracting unit 113, teaser data management unit extracting unit 115, etc., while forming a series of communication relationships with the D / B 108 and the like. When the management unit 190 and the like are stored in the processing buffer, the system registration information, OFP advertiser identification information, and the like are extracted from the service operation information D / B 107 and the advertiser related information D / B 108, and the like. The extracted system registration information, OFP advertiser identification information, and the like are supplied to and mounted on a part of the teaser data management unit 190 (see FIG. 3).

In addition, the teaser data management unit insertion unit 118 controlled by the OFP teaser data distribution management unit 111 communicates with the processing buffer 114, while the OFP teaser data extracted by the teaser data extraction unit 113 ( Part of the TD) serves to insert <teaser data management unit 190 is equipped with unique identification information, system registration information, etc. of the OFP advertiser>.

Further, the teaser data distribution unit 119 controlled by the OFP teaser data distribution management unit 111 forms a series of communication relationships with the OFP advertiser client 1 through the information exchange unit 112, and thus the teaser data. The management unit 190 serves to transmit the inserted OFP teaser data (TD) to the OFP advertiser client (1) side.

After all, the OFP teaser data (TD) selected by the OFP advertiser under the function of each computer module of the OFP teaser data distribution management module 110 is copied to the OFP advertiser client 1 side clipboard, The procedure to be transplanted and distributed to the online media operated by the OFP advertiser under the control of the online media operation system (8: blog operation system, homepage operation system, bulletin board operation system, chat operation system, etc.) In the future, they are naturally exposed to any number of general customers who visit the online media 7 (see FIG. 3).

On the other hand, the teaser data management unit 190 (see Figs. 3 and 5) of the present invention inserted into OFP teaser data (TD) and later providing <the basis for compensation execution for OFP advertiser> is shown in Fig. As described above, the teaser data management unit 191, the inquiry event monitoring unit 193, the customer client identification information extraction unit 194, the advertiser identification information extraction unit 196 collectively controlled by the teaser data management unit 191. ), The teaser data inquiry history information generation / distribution unit 197, etc., take a close combination.

In this case, the teaser data management unit 191 may, for example, <a procedure for monitoring whether the OFP teaser data TD has been inquired by the general customer>, or <if the OFP teaser data TD is inquired by the general customer, the corresponding inquiry. And a process of notifying the details to the system 100 side> and the like.

In this case, the source information storage unit 195 controlled by the teaser data management unit 191 stores the source information set by the above-described OFP teaser data distribution management module 110, that is, <OFP teaser data TD. 7) stores and manages the identification information of the OFP advertiser transplanted / distributed>, <registration information (IP information, etc.) of the system 100 side>, and the like.

In this situation, the inquiry event monitoring unit 193 controlled by the teaser data management unit 191 is connected to the on-line medium 7 via the information exchange unit 192. A series of OFP teaser data inquiry events from the general client client (5) connected to the online medium (7), forming a series of communication relationships with the online medium operating system (8) that operates and manages the online medium (7). Is monitored and the result is notified to the teaser data management unit 191 side.

At this time, the advertiser identification information extraction unit 196 controlled by the teaser data management unit 191 is connected to the general client client 5 connected to the online medium 7 from the inquiry event monitoring unit 193. When a series of OFP teaser data inquiry events occurred> is communicated with the source information storage unit 195, the source information set by the OFP teaser data management module 110, namely, <Identification information of OFP advertiser transplanting and distributing OFP teaser data (TD) to online medium 7>, <Registration information (IP information, etc.) of the system 100>, etc. are extracted, and the extracted OFP advertiser identification is extracted. It serves to deliver information, system registration information, etc. to the teaser data management unit 191 side.

In addition, the client client identification information extraction unit 196 controlled by the teaser data management unit 191 is connected to the general client client 1 connected to the online medium 7 from the inquiry event monitoring unit 193 side. When a series of OFP teaser data inquiry events occurred>, a message is communicated with the general client client 5 (or with the online media operating system), and the general client client After extracting the identification information (eg, IP information) of the (5) side, the extracted general customer client 5 side identification information is transmitted to the teaser data management unit 191 side.

Through the above procedure, <identification information of OFP advertiser who has transplanted and distributed OFP Teaser Data (TD) to online media>, <registration information of system 100 side (IP information, etc.)>, <Regular client client 5) When the side identification information> and the like are secured, the teaser data inquiry history information generation / sending unit 197 controlled by the teaser data management unit 191 may include <OFP teaser data (TD) as shown in FIG. To generate teaser data inquiry information including identification information of OFP advertisers who have been transplanted and distributed on their own online media (7), <identification information of general client client (5)>, <notification of inquiry event occurrence facts>, and the like. Then, using the <system 100 side registration information (IP information, etc.)>, The generated teaser data inquiry history information on the system 100 side, for example, teaser inquiry contribution advertiser compensation management unit 130 or advertiser The identification information sharing operation module 160 serves to transmit to the side.

As a result, under the function of the teaser data management unit 190, the system 100 side <the point of transplantation and distribution of OFP teaser data (TD) by the OFP advertiser> and <the corresponding OFP teaser data by the general customers Even if there is a predetermined gap between the inquiry points of (TD)>, a series of rewards can be executed after accurately tracking the relevant OFP advertiser in the future without any problems.

Meanwhile, under the above-described base environment, the teaser inquiry contributing advertiser compensation management module 130 controlled by the OFP advertisement / sale guide server 101 is connected to the online client 2 by the general client client 5 online media. When inquiring the OFP teaser data (TD) posted in (7), it contacts the above-described teaser data management unit 190, and tracks <the specific OFP advertiser who contributed to the inquiry of the OFP teaser data (TD)> After confirmation, the OFP advertiser will perform a stable reward (see Figure 3).

At this time, as shown in FIG. 7, the teaser inquiry contributing advertiser compensation management module 130 may be controlled by the teaser inquiry contributing advertiser compensation management unit 131 and the teaser inquiry contributing advertiser compensation management unit 131. The data inquiry history receiving unit 133, the teaser data inquiry history reading unit 134, the matching advertiser searching unit 136, the teaser inquiry contributing advertiser compensation execution unit 137, etc. have a close combination. .

In this case, the teaser inquiry contributing advertiser compensation management unit 131 forms a series of communication relationships with the teaser data management unit 190, the advertiser related information D / B 108, and the like through the information exchange unit 132. , <Process of tracking OFP advertisers who have contributed to the inquiry of OFP Teaser Data>, and <process of rewarding the OFP advertiser>.

At this time, the teaser data inquiry history receiving unit 133 controlled by the teaser inquiry contributor reward management unit 131 forms a series of communication relationships with the teaser data management unit 190 via the information exchange unit 132. In the meantime, a series of OFP teaser data inquiry events are generated by the general client client 5 connected to the online medium 7, and accordingly, the above-described teaser data inquiry history information from the teaser data management unit 190 side. 3 is transmitted (see FIG. 3), and after receiving this, the received teaser data inquiry history information is stably stored in the processing buffer 135.

In addition, the teaser data inquiry history reader 134 controlled by the teaser inquiry contributor compensation management unit 131 corresponds to the OFP teaser data (TD) inquiry of the general client client 5, and the teaser data management unit 190. When the teaser data inquiry history information is transmitted from the c) side and the teaser data inquiry history information is stored in the processing buffer 135, the corresponding teaser data inquiry history information is read and the <OFP teaser data TD is read online. The identification information of OFP advertisers transplanted and distributed in (7) will be tracked and secured.

In addition, the matching advertiser search unit 136 controlled by the teaser inquiry contributing advertiser compensation management unit 131 transplants and distributes <OFP teaser data (TD) to the online medium 7 by the teaser data inquiry history reading unit. When the identification information of an OFP advertiser> is secured, after communicating with the advertiser-related information D / B 108 via the information exchange unit 132, the data field number of the advertiser is obtained (FIG. 5). Reference), and serves to deliver the result to the teaser inquiry contribution advertiser compensation management unit 111 side.

Through the above procedure, when the <OFP teaser data (TD) of the OFP advertiser transplanted and distributed on the online medium> related information is secured, the teaser controlled by the teaser inquiry contributing advertiser compensation management unit 111 The search contribution advertiser compensation execution unit 137 updates the registered information of the OFP advertiser previously stored according to <the degree to which the OFP advertiser contributed to the inquiry of the OFP teaser data (TD)> and performs the reward. (This compensation can be carried out in a batch, for example, when the number of teaser views reaches a certain level or more).

In this case, the teaser inquiry contribution advertiser compensation execution unit 137, for example, in communication with the service operation assistant module 104, may perform a reward for paying a certain amount of compensation to the account of the OFP advertiser. Further, the teaser inquiry contribution advertiser compensation execution unit 137 is a reward for setting up a free account for OFP advertiser, reward for paying cyber money, reward for paying free coupons, reward for paying mileage, spot free Rewards can also be offered.

In this situation, the above-described service operation assistance module 104 communicates with, for example, the D / B management module 105 to update the registration information of the OFP advertiser stored in the service operation information D / B 107. Procedures (i.e., increase the cyber money, cyber points, etc. held by OFP advertisers), communicate with external financial institution servers (not shown), transfer rewards to the OFP advertiser's financial accounts, and external shippers By selectively communicating with a server (not shown) and inducing a spot to be delivered to the address of the OFP advertiser, the reward execution result of the teaser inquiry contributing advertiser compensation execution unit 137 described above is OFP. It serves to assist the actual reflection of the advertiser's interests.

Meanwhile, under the function of the teaser inquiry contributing advertiser compensation management module 130, the teaser data advertisement result notification module 180 controlled by the OFP advertisement / sale guide server 101 may be, for example, <your advertisement. Produces a series of advertisement result messages as shown in the table, and sends the generated advertisement result messages to the OFP advertiser communication terminal (4) and OFP advertiser mail account (3). (FIG. 3), and finally, under the function of the teaser data advertisement result notification module 180, the OFP advertiser side checks the self-communication terminal 4, the mail account 3, and the like. By itself, it is easy to check the operation result of OFP Teaser Data (TD) belonging to him.

On the other hand, as described above, in the situation where teaser data inquiry details information is transmitted from the teaser data management unit 190 side, corresponding to the OFP teaser data (TD) inquiry of the general client client 5, shown in FIG. As described above, the advertiser identification information sharing operation module 160 controlled by the OFP advertisement / sales guide server 101 checks the corresponding teaser data inquiry history information, and identifies <specifically contributed to the inquiry of the <OFP teaser data TD>. After obtaining the identification information of OFP advertiser>, <identification of the client client (5)> and the like, and transmits the obtained OFP advertiser identification information, customer client identification information, etc. to the OFP operation / sales server 200 side. (See FIG. 3).

Of course, in this situation, OFP operation / sales server 200 will be able to share the OFP advertiser identification information, customer client identification information, etc. with the OFP advertising / sales guide system 100 side of the present invention, later, general If the general customer who manages the client client 2 accesses the OFP operation / sales server 200 through the inquiry of the OFP teaser data (TD) and actually purchases the OFP, OFP advertiser identification information is included. The OFP sales information can be quickly transmitted to the OFP advertisement / sales guide system 100 side of the present invention (see FIG. 3), and finally, OFP sales of the present invention controlled by the OFP advertisement / sales guide server 101. Based on this, the contributing advertiser compensation management module 170 can track and identify a specific OFP advertiser who contributed to the sale of the OFP, and according to the result, the OFP advertiser can be flexibly provided with a series of rewards.

At this time, as shown in FIG. 9, the OFP sales contributor advertiser compensation management module 170 is controlled by the OFP sales contributor advertiser compensation manager 171 and the OFP sales contributor advertiser compensation manager 171. OFP sales history receiving unit 173, OFP sales history reading unit 174, matching advertiser search unit 176, OFP sales contributing advertiser compensation execution unit 177, etc. will take a close combination. .

In this case, OFP sales contribution advertiser compensation management unit 171 forms a series of communication relationships with the OFP operation / sales server 200, advertiser-related information D / B 108 and the like via the information exchange unit 172. It will play a role in overall control of <process of tracking OFP advertisers who have contributed to sales of OFP> and <process of rewarding the OFP advertisers>.

At this time, the OFP sales history receiver 173 controlled by the OFP sales contribution advertiser compensation manager 171 forms a series of communication relationships with the OFP operation / sales server 200 via the information exchange unit 172. In the meantime, the general customer managing the general customer client 2 accesses the OFP operation / sales server 200 through the inquiry of the OFP Teaser Data (TD), and actually purchases the OFP, and accordingly, operates the OFP. When OFP sales information including OFP advertiser identification information is transmitted from the / sales server 200 side (see FIG. 3), after receiving this, the received OFP sales information is stably stored in the processing buffer 175. Will be performed.

In addition, the OFP sales history reader 174 controlled by the OFP sales contributor reward management unit 171, if OFP sales information of the OFP operation / sales server 200 side is completed stored in the processing buffer 175, By reading the OFP sales history information, it tracks and secures the identification information of OFP advertisers who have actually contributed to OFP sales (i.e., initially porting and distributing OFP teaser data to online media).

In addition, the matching advertiser retrieval unit 176 controlled by the OFP sales contribution advertiser compensation management unit 171 may be configured by the OFP sales history reading unit 174 to substantially contribute <OFP sales (i.e., initially, OFP teaser data). When the identification information of OFP advertiser transplanted / distributed to online media> is secured, it communicates with advertiser related information D / B 108 via the information exchange unit 172, and the data field number of the advertiser. After securing (see FIG. 5), the result is delivered to the OFP sales contribution advertiser compensation management unit 171 side.

Through the above procedure, when the <Operational OFP Advertiser who contributed substantially to OFP sales (i.e., OFP teaser data originally distributed and distributed to online media)> is secured, the OFP Sales Contributor Advertiser Compensation Management Unit 171 is completed. The OFP sales contribution advertiser compensation execution unit 177, which is controlled by the member, updates the registration information of the previously stored OFP advertisers according to <the extent to which the OFP advertiser contributed to the OFP sale> and performs the reward. (These compensations can be carried out collectively, for example, when the OFP's sales reach a certain level.)

In this case, the OFP sales contribution advertiser compensation execution unit 177, for example, in communication with the service operation assistant module 104, may perform a reward for paying a certain amount of compensation to the OFP advertiser's account. Furthermore, OFP sales contribution advertiser compensation execution unit 177 is a reward for setting up a free account for OFP advertisers, rewards for paying cyber money, rewards for free coupons, rewards for paying mileage, spot free Rewards can also be offered.

Even in this situation, the above-described service operation assistance module 104 communicates with, for example, the D / B management module 105 to update the registration information of the OFP advertiser stored in the service operation information D / B 107. Procedures (i.e., increase the cyber money, cyber points, etc. held by OFP advertisers), communicate with external financial institution servers (not shown), transfer rewards to the OFP advertiser's financial accounts, and external shippers By selectively communicating with a server (not shown) and inducing a spot to be delivered to the OFP advertiser's address, the reward execution result of the above-described teaser inquiry contributing advertiser compensation execution unit 177 is OFP. It serves to assist the actual reflection of the advertiser's interests.

Of course, even under such a function of the OFP sales contribution advertiser compensation management module 170, the above-described teaser data advertisement result notification module 180, for example, < A process of generating a series of teaser data advertisement result messages such as ‥> and transmitting the completed teaser data advertisement result message to OFP advertiser communication terminal (4), OFP advertiser mail account (3), etc. 3) In the end, under the function of the teaser data advertisement result notification module 180, OFP teaser data (TD) attributable to the OFP advertiser only by a simple procedure of checking a communication terminal, a mail account, and the like. You can easily check the results of the operation.

Meanwhile, as shown in FIG. 1, under the control system of the OFP advertisement / sale guide server 101, in addition to each of the preceding computer modules, an OFP teaser data mailing management module 140 may be additionally arranged. have.

In this case, OFP teaser data mailing management module 140 designates OFP teaser mail M on which OFP teaser data TD is mounted by OFP advertiser according to the request data of OFP advertiser client 1 side. While sending to the mail accounts 3 and 6, the OFP teaser data TD serves to insert a teaser data management unit 190 for subsequent tracking of the OFP advertiser.

Under such an additional function of the OFP teaser data mailing management module 140, OFP advertising / sales guide server 101, as shown in Figure 10, <OFP teaser data ((TD): For example, product introduction page , Each OFP advertiser wishing to advertise teaser video data, teaser sound source data, counseling introduction page, teaser game data, etc., visits the service pages 301, 304 and applies for mailing of specific OFP teaser data (TD). Inserts a teaser data management unit 190 for subsequent tracking of OFP advertisers in OFP teaser data (TD) mounted on the corresponding teaser mail (M), and then transmits it to the mail account (3, 6) designated by OFP advertiser. Procedure to induce the OFP teasermail (M) to be utilized by the OFP advertiser>, <any general client managing the client client (5) is a teaser mail (M) of the OFP advertiser Teaser data when querying After receiving the teaser data inquiry history information (eg, advertiser identification information, customer client identification information, inquiry event occurrence notification message, etc.) through the management unit 190, and based on this, the OFP teaser mail M is advertised. The process of tracking OFP advertisers and executing a series of rewards to the OFP advertisers>, <The general customer managing the general client client 5, through the OFP teasermail (M) inquiry, the OFP operation / sales server ( 200), if the OFP is actually purchased, the OFP sales information is obtained from the OFP operation / sales server 200, and based on this, the specific OFP advertiser who contributed to the sale of the OFP is tracked and confirmed, Through OFP advertiser's communication terminal (4), OFP advertiser's mail account (3), etc., the procedure for executing a series of compensation to the OFP advertiser>, <OFP advertiser's contribution to teaser inquiry, OFP sales contribution, etc. Procedure for Notifying OFP Advertisers > Will be in charge of the overall management of the back.

Of course, even under this situation, each OFP operator / seller can greatly diversify OFP's advertising path to general users' mail as well as ordinary advertising media, without any difficulty, thus optimizing OFP's sales potential. It can be maximized in a state, and ultimately, with minimal cost and manpower, the flexibility to naturally enhance the competitiveness of the self-system is provided.

As a matter of course, even under such another embodiment of the present invention, the OFP advertiser who advertises the OFP teaser data TD through the self-operated mail, can actually use the OFP teaser data TD (for example, OFP teaser data). Whether or not the customer was referred by the general customer or whether the general customer who viewed OFP teaser data actually purchased OFP, etc. In this way, it is possible to generate a certain amount of profit, such as directly operating the OFP operation / sales system, and ultimately to flexibly satisfy the desire for self-operation of the OFP operation / sales system.

At this time, as shown in FIG. 11, the OFP teaser data mailing management module 140 includes mailing information collectively controlled by the OFP teaser data mailing management unit 141 and the OFP teaser data mailing management unit 141. Input guide unit 143, teaser data extraction unit 144, teaser data management unit extraction unit 146, advertiser identification information extraction / providing unit 148, teaser data management unit insertion unit 149, teaser mail transmission The unit 150 and the like take a close combination.

In this case, OFP teaser data mailing management unit 141 via the information exchange unit 142, D / B management module 105, service operation information D / B 107, advertiser related information D / B ( 108) OFP advertiser client 1 who wishes to advertise (mailing) OFP teaser data (TD) while establishing a series of communication relationships with OFP related information D / B 109 and so on. Access the system 100, publish the aforementioned service pages 301, 304, click on the mailing items 303, 305 posted thereon, and select <OFP Teaser Data TD to the mail account specified by the user. When the event data of the purpose of sending> is outputted, a series of service procedures according to the procedure, for example, <guide to input of mailing information>, and <teaser data management unit 190 to the OFP teaser data (TD) Procedure), <teaser data management unit 190 / OFP teaser data (TD) equipped with OFP advertiser It will play a role of collectively carrying out the process> such as sending and distributing to the designated mail account (3,6) side> (see Fig. 10).

At this time, the teaser data extracting unit 144 controlled by the OFP teaser data mailing management unit 141 forms a series of communication relationships with the OFP related information D / B 109 via the information exchange unit 142. 12, after the OFP teaser data TD requested by the OFP advertiser client 1 is extracted from the OFP related information D / B 108, the extracted OFP teaser data TD is extracted. It serves to stably store in the processing buffer 145.

In addition, the teaser data management unit extraction unit 146 controlled by the OFP teaser data mailing management unit 141 performs a function of the teaser data extraction unit 144 while forming a series of communication relationships with the application storage unit 147. When the OFP teaser data TD is stably stored in the processing buffer 145, after extracting the teaser data management unit 190 for subsequent tracking of the OFP advertiser from the application storage unit 147, the extracted teaser The data management unit 190 serves to stably store in the processing buffer 145.

In addition, the advertiser identification information extraction / providing unit 148 controlled by the OFP teaser data mailing management unit 141 is connected to the service operation information D / B 107 and the advertiser via the information exchange unit 142. While forming a series of communication relationships with the information D / B 108 and the like, the functions of the teaser data extracting unit 144 and the teaser data management unit extracting unit 146 described above perform OFP teaser data TD and teaser. When the data management unit 190 and the like have been stored in the processing buffer 145, the system registration information, OFP advertiser identification information, etc. can be obtained from the service operation information D / B 107 and the advertiser related information D / B 108. After extraction, the system registration information, OFP advertiser identification information, etc., which have been extracted, are provided and mounted on a part of the teaser data management unit 190 (see FIG. 10).

In addition, the teaser data management unit insertion unit 149 controlled by the OFP teaser data mailing management unit 141 communicates with the processing buffer 145 while the OFP teaser data extracted by the teaser data extraction unit 144 is acquired. A part of the TD is inserted into the <teaser data management unit 190 equipped with OID advertiser unique identification information, system registration information, etc.> (see Fig. 12).

In addition, the mailing information input guide unit 143 controlled by the OFP teaser data mailing management unit 141 communicates with the service page operation module 103 (see FIG. 1), and the teaser data management unit 190 / OFP. After generating the mailing information input frame equipped with the teaser data (TD) (see FIG. 10), the generated mailing information input frame is transmitted and published to the OFP advertiser client 1 so that the OFP advertiser can It will serve as a guide for entering the desired mailing information.

Further, the teaser mail sending unit 150 controlled by the OFP teaser data mailing management unit 141, when the OFP advertiser completes input of the mailing information desired by the OFP advertiser, the teaser data management unit 190 / OFP teaser data ( TD) and the like, OFP teasermail (M) is mounted to play the role of sending to the mail account (3, 6) designated by the OFP advertiser (see Fig. 10).

As a result, under the functions of the respective computer modules of the OFP teaser data mailing management module 140, the OFP teaser mail M containing the OFP teaser data TD selected by the OFP advertiser is under the control of the OFP advertiser. The process of repeating sending to multiple mail accounts (3, 6) results in a situation where OFP teaser data (TD) is naturally exposed to any number of general customers who check the teaser mail later (Fig. 10).

This invention can be variously modified depending on the situation.

For example, in the present invention, in addition to the above-described teaser inquiry contributing advertiser compensation management module 130 and OFP sales contributing advertiser compensation management module 170, OFP teaser data (TD) within the control system of the OFP advertisement / sales guide server. ), Whether the general customer who viewed OFP teaser data subscribed to the OFP operation / sales server as a member, whether the general customer who viewed OFP teaser data purchased only part of the service, or OFP teaser Depending on whether the general customer who viewed the data participated in an event conducted by the OFP operation / sales server, etc., various computational modules that perform another reward (eg, OFP server subscription contributing advertiser compensation management module, Modifications may be made to additionally deploy OFP part sales contributing advertiser compensation management module, OFP event participation contributing advertiser compensation management module, etc. The configuration and function performed is referred to as, so to perform the configuration and functions of the above-described sale OFP contribute advertiser compensation management module and accompanied Soy, a detailed description thereof is omitted).

Of course, if these additional measures are taken, OFP advertisers will be able to enjoy a wider range of benefits for their monetization efficiencies, which will allow them to be more active in the OFP advertising process. The OFP operational / sales system will be able to flexibly enjoy the benefits of maximizing the sales probability of its OFP.

As described in detail above, in the present invention, a series of OFP teaser data (OFP) is included in the online media (blog, homepage, bulletin board, chat account, etc.), mail account, etc. of each OFP advertiser wishing to advertise under the online system. teaser data; for example, a computer module that can detail and set the advertiser tracking basis for subsequent rewards, while distributing product introduction page, teaser video data, teaser sound source data, counseling introduction page, teaser game data, etc.> If any regular customer views the teaser data through the online media of the OFP advertiser, or actually purchases the OFP, the OFP advertiser who has advertised the teaser data will be tracked based on the above tracking basis. By systematically arranging a computer module> that can provide a series of rewards to the OFP advertiser, the advertisement path on the OFP operation / sales system side can be arranged. In addition to high media, the company has diversified into the online media of general users, thereby maximizing OFP's sales probabilities in the optimal state. You can be guided flexibly to enjoy the naturally strengthening effects.

In addition, in the present invention, the OFP advertiser who advertises the OFP teaser data through the self-operated online media is induced to receive a series of compensation according to the actual utilization of the teaser data, through which, the OFP advertiser side In this regard, the individual's desire for self-operation of the OFP management / sales system is flexible, by encouraging them to generate a certain amount of profits, such as directly operating the OFP management / sales system, without the need for private capital. Can be guided to resolve the problem.

While specific embodiments of the invention have been described and illustrated above, it will be apparent that the invention may be embodied in various modifications by those skilled in the art.

Such modified embodiments should not be understood individually from the technical spirit or point of view of the present invention and such modified embodiments should fall within the scope of the appended claims of the present invention.

Claims (9)

Through the online network, it selectively communicates with OFP advertiser clients operated by the Online Flowing Product (OFP) advertiser and OFP operations / sales servers operated by the OFP operator / seller, An OFP advertisement / sales guide server that collectively controls the distribution procedure for OFP teaser data for advertising the OFP and subsequent compensation procedures for the OFP advertiser; The OFP teaser data, controlled by the OFP advertisement / sales guide server, in accordance with the OFP advertiser client-side request data, by implanting and distributing the OFP teaser data into an online medium operated by the OFP advertiser, An OFP teaser data distribution management module for inserting a teaser data management unit for subsequent tracking of the OFP advertiser; The teaser data management unit, which is controlled by the OFP advertisement / sales guide server and is inserted into the OFP teaser data, when a general client client accessing the online network queries the OFP teaser data posted on the online medium; OFP advertising / sales guide comprising a teaser inquiry contributor reward management module which takes a communication, tracks and confirms a specific OFP advertiser contributing to the inquiry of the corresponding OFP teaser data, and rewards the OFP advertiser. system. According to claim 1, The teaser inquiry contributor advertiser compensation management module Teaser inquiry contributor advertiser compensation management unit for controlling the tracking procedure and compensation execution procedure of the OFP advertiser contributed to the inquiry of the OFP teaser data; When the teaser data inquiry history information is controlled by the teaser inquiry contributing advertiser compensation management unit and corresponds to the OFP teaser data inquiry of the general client client, the teaser data inquiry details information is transmitted. A teaser data inquiry history reading unit which reads and tracks and secures identification information of the OFP advertiser who has transplanted and distributed the OFP teaser data to the online medium; The identification information of the OFP advertiser, which is controlled by the teaser inquiry contributing advertiser compensation management unit and secures and distributes the OFP teaser data to the online medium, is stored by the teaser data inquiry history reading unit. OFP advertising / sales guide system, characterized in that for updating the registration information of the OFP advertiser according to the degree that the OFP advertiser contributed to the inquiry of the OFP teaser data, and comprises a teaser inquiry contributor advertiser compensation execution unit. Through the online network, OFP teaser data to advertise the OFP selectively with OFP advertiser clients operated by OFP advertiser side and OFP operations / sales server operated by OFP operator / seller side. An OFP advertisement / sales guide server that collectively controls the distribution process of the product and a subsequent compensation procedure for the OFP advertiser; The OFP teaser data, which is controlled by the OFP advertisement / sales guide server and is transplanted and distributed to an online medium operated by the OFP advertiser, in accordance with the OFP advertiser client-side request data, An OFP teaser data distribution management module for inserting a teaser data management unit for subsequent tracking of the OFP advertiser; The teaser data management unit, which is controlled by the OFP advertisement / sales guide server and is inserted into the OFP teaser data, when a general client client accessing the online network queries the OFP teaser data posted on the online medium; In response to obtaining identification information of a specific OFP advertiser contributing to the inquiry of the OFP teaser data, and then transmitting the obtained OFP advertiser identification information to the OFP operation / sales server side, and the OFP operation / sales server is configured to perform the communication. An advertiser identification information sharing operation module for sharing OFP advertiser identification information; Controlled by the OFP advertisement / sales guide server, and when the general client client accesses the OFP operation / sales server side through an inquiry of the OFP teaser, and actually purchases the OFP, the OFP operation / sales OFP advertising / sales comprising: an OFP sales contributor compensation management module that communicates with the server side to track and identify specific OFP advertisers who have contributed to the sale of the OFP, and then rewards the OFP advertisers Guide system. According to claim 3, The OFP sales contributor advertiser compensation management module of the OFP sales contributor advertiser compensation management unit for the overall control of the tracking procedure and compensation execution procedure of a particular OFP advertiser contributed to the sale of the OFP; Controlled by the OFP sales contribution advertiser compensation management unit, the general client client accesses the OFP operation / sales server side through the inquiry of the OFP teaser data posted on the online medium, and actually purchases the OFP, Correspondingly, when OFP sales information is transmitted from the OFP operation / sales server side, the OFP sales history reading unit reads the OFP sales information and tracks and secures identification information of a specific OFP advertiser contributing to the sale of the OFP. Wow; Controlled by the OFP sales contribution advertiser compensation management unit, and if the identification information of a specific OFP advertiser who contributed to the sale of the OFP is secured by the OFP sales history reader, the registered information of the previously stored OFP advertiser is stored. OFP advertising / sales guide system comprising an OFP sales contributor advertiser compensation execution unit for updating according to the degree that the OFP advertiser contributed to the sale of the OFP, and performs the compensation. 4. The OFP teaser data distribution management module according to any one of claims 1 to 3, wherein the OFP teaser data distribution management module comprises: an OFP teaser data distribution management unit which collectively controls the insertion procedure of the teaser data management unit and the transplantation / distribution procedure of OFP teaser data; A teaser data extraction unit controlled by the OFP teaser data distribution management unit and extracting OFP teaser data requested by the OFP advertiser client; A teaser data management unit extraction unit, controlled by the OFP teaser data distribution management unit, for extracting a teaser data management unit for subsequent tracking of the OFP advertiser; An advertiser identification information extraction / provision unit, which is controlled by the OFP teaser data distribution management unit, supplies and mounts unique identification information of the OFP advertiser to a part of the teaser data management unit extracted by the teaser data management unit extraction unit. Wow; A teaser data management unit insertion unit which is controlled by the OFP teaser data distribution management unit and inserts a teaser data management unit equipped with the unique identification information of the OFP advertiser into a part of the OFP teaser data extracted by the teaser data extraction unit; ; The teaser data management unit controlled by the OFP teaser data distribution unit transmits the teaser data into which the teaser data management unit is inserted to the OFP advertiser client so that the OFP teaser data is transplanted and distributed to an online medium operated by the OFP advertiser. OFP advertising / sales guide system, characterized in that it comprises a teaser data distribution. The method of claim 1, wherein the teaser data management unit comprises: a teaser data manager configured to collectively manage OFP teaser data inquiry monitoring procedures and teaser data inquiry details notification procedures; A source information storage unit, controlled by the teaser data management unit, for storing and managing identification information of the OFP advertiser who has transplanted and distributed the OFP teaser data onto the online medium; An inquiry event monitoring unit which communicates with the general client client connected to the online medium and monitors whether an OFP teaser data inquiry event has occurred; When the OFP data inquiry event occurs by the general client client connected to the online medium, the teaser data management unit communicates with the source information storage unit to extract identification information of the OFP advertiser. Advertiser identification information extraction unit; When the OFP data inquiry event occurs by the general client client connected to the online medium, the teaser data management unit generates teaser data inquiry history information on which the advertiser identification information is loaded and is generated. OFP advertisement / sales guide system comprising a teaser data inquiry history information generation / transmission unit for transmitting the teaser data inquiry history information to the teaser inquiry contribution advertiser compensation management unit or advertiser identification information sharing operation module. Through the online network, OFP teasermail for advertising the OFP, optionally communicating with OFP advertiser clients operated by OFP advertiser side and OFP operations / sales server operated by OFP operator / seller side. An OFP advertisement / sales guide server that collectively controls the distribution process of the product and a subsequent compensation procedure for the OFP advertiser; The OFP teaser data controlled by the OFP advertisement / sales guide server and sending OFP teasermail loaded with OFP teaser data to a mail account designated by the OFP advertiser in accordance with the OFP advertiser client-side request data. An OFP teaser data mailing management module for inserting a teaser data management unit for subsequent tracking of the OFP advertiser; When the general client client, which is controlled by the OFP advertisement / sales guide server and accesses the OFP teaser mail, accesses the teaser data management unit inserted in the OFP teaser data, An OFP advertisement / sales guide system, comprising: a teaser inquiry contributing advertiser compensation management module for tracking and confirming the OFP advertiser contributing to the inquiry of the OFP teaser data and then rewarding the OFP advertiser. Through the online network, OFP teasermail for advertising the OFP, optionally communicating with OFP advertiser clients operated by OFP advertiser side and OFP operations / sales server operated by OFP operator / seller side. An OFP advertisement / sales guide server that collectively controls the distribution process of the product and a subsequent compensation procedure for the OFP advertiser; The OFP teaser, controlled by the OFP advertisement / sales guide server and sending the OFP teasermail loaded with the OFP teaser data to a mail account designated by the OFP advertiser, according to the OFP advertiser client-side request data. An OFP teaser data mailing management module for inserting into the data a teaser data management unit for subsequent tracking of the OFP advertiser; When the general client client, which is controlled by the OFP advertisement / sales guide server and accesses the OFP teaser data, contacts the teaser data management unit inserted in the OFP teaser data, After securing identification information of a specific OFP advertiser contributing to the inquiry of OFP teaser data, the obtained OFP advertiser identification information is transmitted to the OFP administration / sales server side, so that the OFP administration / sales server identifies the OFP advertiser identification information. Advertiser identification information sharing operation module to share the; Controlled by the OFP advertisement / sales guide server, and when the general client client accesses the OFP operation / sales server side through the inquiry of the OFP teaser mail, and actually purchases the OFP, the OFP operation / sales OFP advertising / sales comprising: an OFP sales contributor compensation management module that communicates with the server side to track and identify specific OFP advertisers who have contributed to the sale of the OFP, and then rewards the OFP advertisers Guide system. 10. The apparatus of claim 7 or 8, wherein the OFP teaser data mailing management module comprises: an OFP teaser data mailing management unit configured to collectively control an insertion procedure of the teaser data management unit and a transmission procedure of the OFP teaser mail; A teaser data extraction unit controlled by the OFP teaser data mailing management unit and extracting OFP teaser data requested by the OFP advertiser client; A teaser data management unit extraction unit, controlled by the OFP teaser data mailing management unit, for extracting a teaser data management unit for subsequent tracking of the OFP advertiser; An advertiser identification information extraction / provision unit, which is controlled by the OFP teaser data mailing management unit, supplies and mounts unique identification information of the OFP advertiser to a part of the teaser data management unit extracted by the teaser data management unit extraction unit. Wow; A teaser data management unit insertion unit controlled by the OFP teaser data mailing management unit and inserting a teaser data management unit having unique identification information of the OFP advertiser into a part of the OFP teaser data extracted by the teaser data extracting unit. Wow; Controlled by the OFP teaser data mailing management unit, the mailing information input frame on which the OFP teaser data is mounted is transmitted and posted to the OFP advertiser client so that the OFP advertiser can input mailing information desired by the OFP advertiser. A mailing information input guide unit to guide the user; Controlled by the OFP teaser data mailing management unit, and when the OFP advertiser completes input of desired mailing information, the OFP teaser mail loaded with the OFP teaser data is sent to a mail account designated by the OFP advertiser. OFP advertising / sales guide system comprising a teaser mail sending.

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