KR100671448B1 - Blog operation system and item franchise method using it - Google Patents

Abstract

The present invention relates to a blog management system and an item franchise method using the same. More specifically, a blogger who wants to produce and sell an item among registered bloggers may brand his item and enter a brand head office. A blog management system that recruits merchants for a brand to sell its branded items to purchasing bloggers, and an item that can maximize profits between system operators, brand headquarters, merchants, and purchasing bloggers using the blog management system. It is about a franchise method.

According to the present invention, bloggers can voluntarily participate in item creation and meet various needs for items, and system operators, brand headquarters, merchants, and purchase bloggers can benefit from win-win operation. have.

Franchise, item, blog

Description

Blog operation system and item franchise method using the same {BLOG OPERATION SYSTEM AND ITEM FRANCHISE METHOD USING IT}

1 is a conceptual diagram illustrating an application form of a blog management system according to a preferred embodiment of the present invention.

FIG. 2 is a block diagram showing the configuration of the blog management system shown in FIG.

3 is an exemplary diagram showing a brand main store application window shown in FIG. 2.

FIG. 4 is a block diagram showing the configuration of the brand main office operation module shown in FIG. 2.

5 is an exemplary diagram illustrating an item upload window of the item management submodule illustrated in FIG. 4.

6 is an exemplary diagram illustrating an event registration window of the event and advertisement management submodule illustrated in FIG. 4.

FIG. 7 is an exemplary view illustrating an asset management inquiry window of the asset management submodule illustrated in FIG. 4.

8 is an exemplary diagram illustrating a configuration of an affiliated store management module illustrated in FIG. 2.

9 is an exemplary diagram illustrating a brand item shop operating module illustrated in FIG. 2.

10 is a flowchart illustrating the flow of an item franchise method using a blog management system in a preferred embodiment of the present invention.

FIG. 11 is a block diagram illustrating an item franchise method illustrated in FIG. 10.

<Description of the symbols for the main parts of the drawings>

101: control module

102: database

110: network interface module

120: blogger registration module

130: blog operation module

200: brand headquarters operation module

300: merchant registration module

400: login module

500: Brand Head Office Operation Module

600: merchant operating module

700: brand head office management module

800: brand item shop operation module

900: Point Management Module

The present invention relates to a blog management system that enables a blogger to directly manufacture and sell an item of a wired / wireless blog and a franchise using the same.

Recently, due to the development of data communication and its related technologies, the wired / wireless Internet has been popularized, and almost all kinds of physical and information exchanges, such as broadcasting, education, medical care, commerce, and entertainment, which have been performed offline, have been made through the Internet.

In particular, the popularization of the wired and wireless Internet has made it possible to express an individual's self through free information exchange, a representative example of which is a blog represented by a mini homepage.

A blog is a compound word of 'Web' which is English word for internet and 'Log' which is English word for log. The basic meaning is web log. It is used for the purpose of sharing with the netizens trivial daily life such as thoughts and feelings.

The format of these blogs is usually arranged in chronological order so that the most recently updated content is displayed first, and the text is displayed simultaneously with the title of the page. Even if you don't have it, you can easily post the contents you want on the Internet, so the number of users is spreading rapidly, and the trend is expected to become more rapid.

On the other hand, this blog has the basic characteristics of free self-expression of individuals as mentioned above, so items such as skins, music, avatars, and special functions that can express individual personalities in addition to simple content posting functions are one of the most important factors. .

Therefore, the conventional blog management system for providing a blog service provides a list of various items to registered members and allows the user to select and purchase a desired item, thereby decorating the user's blog with the desired item. For example, Nate Cyworld, a representative blog management system in Korea, is making up to 70 million won a day by selling items only.

By the way, in the conventional case, a lot of income is generated by the sale of the item, while the operator who operates the blog management system must produce the necessary items for the blog on its own and provide it to the user. And time investment is required, resulting in high operating costs.

In addition, there are limitations in terms of the variety of items provided by the operator, which makes it difficult to provide various item types to satisfy the needs of many users, that is, bloggers, and it is difficult to update new items quickly. It is true that a problem exists.

Therefore, there is an urgent need for a blog operation system and an item providing method that enable the provision of low-cost and high-efficiency items from the operator's side and satisfy the purchase desire for various items from the user's point of view.

The present invention was devised in this background, so that bloggers who want to make and sell items among registered bloggers can brand their items and enter the brand main store, and recruit merchants for the brand to purchase bloggers. By providing a blog management system that enables brand items to be sold, bloggers with excellent ability to produce items can produce and sell a variety of items with the desired concept to meet the development tendency of personalized and differentiated blogs. There is a first object of the invention.

In addition, by providing an item franchise method that can generate mutual profits between system administrators, brand headquarters, merchants and purchase bloggers using the blog operation system, the second object of the present invention to enable mutual Win-Win operation There is this.

A blog management system according to the present invention for achieving the above-described first object, the blog management system for providing a blog to a plurality of users through a wired or wireless communication network, the database; A blogger registration module for receiving user information, assigning a unique code, storing the unique code in a database, and granting a blogger qualification; A blog operation module for providing various functions to enable a blogger registered in a database by a blogger registration module to operate a blog; A brand main store registration module which receives registration information and contract information of a blogger who has applied for a brand main store registration in order to brand an item produced by the blogger, stores it in a database, and then registers the brand as a brand main store; An affiliate store registration module that registers as a member store in a brand main store and receives registration information and contract information of a blogger who wants to sell a brand item, stores the information in a database, and then registers as a member store; A brand main office operation module that enables the brand main office to register a brand item, attracts and sells affiliate stores, and provides various management functions for operating the brand main office; Merchant operation module for the merchant to purchase a brand item from the brand main store and provide various management functions for operating the merchant; And a brand item shop operation module that provides a shop management related function so that the merchant can display the purchased brand item and sell it to a purchase blogger.

In addition, the item franchise method using a blog management system for achieving the above-described second object, in the item franchise method using a blog management system to provide a blog to a plurality of registered bloggers through a wired or wireless communication network, the own item Bloggers who wish to brand and recruit merchants, access a blog management system, enter registration information and enter into a contract, and then register as a brand main office; Registering a brand item in a blog management system and attracting affiliates through various events and promotions; Blogger who wishes to sell a brand item by registering as a merchant at a brand main store, accesses a blog operation system, enters registration information and enters into a contract, and registers as a affiliate store of a brand main store; Registering a registered affiliate store a brand item shop by purchasing the registered brand item from a brand main store; The purchase blogger connects to the blog management system and purchases a brand item through a brand item shop.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention in detail.

First, in adding reference numerals to components of each drawing, the same components are described so as to have the same reference numerals as much as possible even if displayed on different drawings.

1 is a conceptual diagram illustrating an application form of a blog management system according to a preferred embodiment of the present invention.

As shown, the blog management system 1000 according to the preferred embodiment of the present invention is capable of interworking with a communication terminal such as a computer 60 or a mobile communication terminal 50 through a wired and wireless communication network 40, Users access the blog management system 1000 through the communication terminal, acquire a blogger qualification, and then manage the blog (message registration, photo registration, content registration, transfer to other blogs, etc.), item registration, item sale. , Item purchases, and the like.

FIG. 2 is a block diagram showing the configuration of the blog management system 1000 shown in FIG.

As shown in FIG. 2, the blog management system 1000 includes a communication network interface module 110, a blogger registration module 120, a blog operation module 130, a brand head office registration module 200, and a merchant registration module 300. , Login module 400, brand main office operation module 500, merchant operating module 600, brand main office management module 700, brand item shop operation module 800, point management module 900, database 102 ) And the control module 101, and the mutual operation and data flow between the modules 110 to 900 are entirely controlled by the control module 101.

The communication network interface module 110 provides an interface function to enable the blog operation system 1000 to be interlocked with the wired / wireless communication network 40, so that the bloggers use a communication terminal such as the computer terminal 60 or the mobile communication terminal 50. Performs a function to connect to the blog management system (1000).

The blogger registration module 120 receives registration information from a user connected to the blog operation system 1000 through a communication terminal, allocates a unique code, stores the data in the database 102, and then assigns a blogger to the blogger. do. In this case, the registered blogger may operate his blog through the blog operation module 130.

The blog operation module 130 provides a blog to registered bloggers, and provides the corresponding functions so that the blogger can register a photo, a journal, a message, and register a favorite to his blog.

The brand main store registration module 200 receives the registered and contract information from the bloggers who want to brand and sell the items produced by the registered bloggers, and stores them in the database 102, and then registers the brand main store. It performs a function, and provides the brand main office application window 210 and the brand main office contract window 220.

3 is an exemplary view showing the brand main store application window 210 shown in FIG. 2, as shown, the brand main store application window 210 is registered from a blogger to apply for the brand main store of the item in addition to the input of basic information. It is configured to receive the necessary basic information and sample for review.

In this case, the input sample is for the system operator to determine whether the item of the blogger requesting the application for the brand main office is appropriate to be registered as the main store, and considering the originality, creativity, and merchandise of the sample item. On the other hand, the data received from the brand headquarters application window 210 is stored in the database (102).

The brand main office contract window 220 performs a function of providing a brand main office contract to a blogger who has passed the examination and inputting consent or not, and if so, grants the brand main office qualification to the blogger and sends the contract information to the database ( 102).

The merchant registration module 300 receives registration and contract information from a blogger who wants to register as a merchant in a specific brand among bloggers connected to the blogger operation system 1000 through a communication terminal, and stores the registration information in the database 102. It performs a function of registering as a merchant of a brand and provides a brand inquiry window 310 and a merchant contract window 320.

The brand inquiry window 310 provides a list and search box of brand names, brand advertisements, and items of the brand registered in the database 102 so that bloggers who wish to join the store may select a favorite brand.

Merchant contract window 320 receives a contract and registration information so that the merchant wishing to select the desired brand through the brand inquiry window 310 to register the merchant, and stores the contract information in the database 102, the merchant Qualify. In this case, the registered affiliated store may purchase and sell a brand item of the corresponding brand main store.

The login module 400 has a function of performing a secure login by receiving a unique code from a connected blogger and putting a difference in usage rights according to the status of a general purchase blogger, a brand main store, and an affiliated store.

Accordingly, when a user is logged in, a purchase blogger may perform general operation of a blog and purchase of brand items according to the status of the user, and the merchant may operate the affiliate store, purchase brand items from the brand main store, sell brand items, and manage events. The brand main office may perform operation of the brand main store, registration of brand items, sale of brand items, affiliated store management and event management.

The brand headquarters operation module 500 performs merchant management, brand item management, event management, brand advertisement management, and asset management to operate the brand head office so that the brand head office registers brand items and attracts and manages blind spots. As a module to be accessed, only the brand main office is allowed access by the login module 400 at the time of login.

Referring to FIG. 4, the brand main office operation module 500 includes a merchant management submodule 510, an item management submodule 520, an event and advertisement management submodule 530, and an asset management submodule 540.

The affiliated store management submodule 510 performs a function that allows a blogger who manages a brand main store to manage the performance and information of his or her affiliated store, and the affiliated store performance and information inquiry window 511 and the excellent and defective merchant inquiry window ( 512).

In this case, the affiliate store performance and information inquiry window 511 is configured to provide a list or search window of the affiliate stores, and to query the registered information such as the contract status of each affiliate store. In addition, the excellent and poor merchant search window 512 is configured to query the merchants with excellent or poor brand item sales performance, purchase performance and the like among registered merchants.

The item management submodule 520 provides an item upload window 521 so that the brand item upload function of the brand main store, that is, the newly created brand item can be registered in the database 102 or the brand item can be deleted and modified. An item inquiry window 522 is provided to manage a brand item upload status.

FIG. 5 is an exemplary diagram illustrating an item upload window 521 of the item management submodule 520 illustrated in FIG. 4 and shows a state of registering a new brand item. As shown in the figure, the brand head office is configured to input a brand name, a brand item title, a category classification, a brand item price, and the like. At this time, the input brand item is stored in the database (102).

The event and advertisement management submodule 530 registers and manages events and advertisements that can promote their brand in order to attract the affiliated stores and promote the sale of branded items by the affiliated stores, and the event registration window 531 And an advertisement registration window 532.

FIG. 6 is an exemplary diagram illustrating an event registration window 531 of the event and advertisement management submodule 530 illustrated in FIG. 4, in which event content of notifying an event to a merchant to promote sales in a specific period includes an event period. And it can be seen that it is registered with the point.

The asset management submodule 540 enables the brand head office to manage sales performance through brand item sales. As shown in FIG. 7, an asset management inquiry window 541 is provided. Referring to FIG. 7, the asset management inquiry window may query the total assets, sales performance by period, affiliated stores, and brand items, and may also register an account number and apply for deposit for points.

On the other hand, the merchant management module 600 is a module that performs a purchase blogger management, brand item management, event management, merchant advertising management and asset management for the merchant to purchase the brand item from the brand main store and operate the merchant, Figure 8 It is an exemplary view showing such a merchant operating module 600.

As shown in FIG. 8, the merchant management module 600 includes a purchase blogger management submodule 610, an item management submodule 620, an event and advertisement management submodule 630, and an asset management submodule 640. Is done. In addition, the login module 400 allows access only to the position of the affiliated store at the time of login.

The purchase blogger management submodule 610 performs a function that allows a blogger who manages a merchant to manage customers who purchased a brand item registered by her, and the purchase blogger inquiry window 611 and the excellent purchase blogger inquiry window 612. ).

The item management submodule 620 performs a function of allowing a merchant to purchase a brand item from a brand main store and register a purchased brand item, and an item purchase window 621, an item upload window 622, and an item search window. Provide 623.

At this time, the item purchase window 621 performs a function to select and purchase a desired brand item through the item inquiry of the brand main store, the item upload window 622 operates a brand item shop for a brand item purchased from the brand main store The function to enable registration or deletion in the module is performed, and the item inquiry window 623 performs a function to enable the affiliate to inquire the purchase and sale status of the brand item.

On the other hand, the item purchase window 621 may be a one-click (Buy a brand item package at a time) to buy the brand item of the brand headquarters at a time, the item upload window 622 operates the brand item shop the purchased brand item It is desirable to allow all of the modules 800 to be automatically registered.

The event and advertisement management submodule 630 performs a function of registering and managing events and advertisements so that merchants can promote the brand items for promotion to purchase brogers, and the event registration window 631. And an advertisement registration window 632.

The asset management submodule 640 provides an asset management inquiry window 641 for the merchant to manage the sales performance through the sale of the brand item. In this asset management inquiry window 641, not only the sales performance management but also the cash deposit application of the points is possible.

Meanwhile, the brand head office management module 700 manages the performance and information management of the brand head office such as sales performance, upload performance, merchant status, etc. of the brand head office registered by the operator of the blog management system 1000 in the database 102. It can be performed, and provides a brand main store results and information inquiry window (710), excellent and poor brand inquiry window (720).

At this time, the brand main store results and information search window 710 is configured to provide a variety of results of each brand main store in a list or search box, and to query the registered information of the corresponding brand main stores. In addition, the excellent and bad brand inquiry window 720 allows to select and search the brand headquarters excellent or poor among the registered brand headquarters, such as sales performance or upload speed.

The blog operation system operator grants benefits such as point rewards to the brand main office identified as the excellent brand through the excellent and bad brand inquiry window 720, and sends a warning message to the brand main office identified as the bad brand. Failure to take appropriate action may result in penalties for disqualification or suspension of brand headquarters.

Meanwhile, the brand item shop operation module 800 displays a variety of brand items purchased by the merchant through the brand main store, and provides a brand item shop operation function to sell to a purchase blogger.

9 is an exemplary diagram schematically showing such a brand item shop operating module 800. As shown, the brand item shop operating module 800 includes an avatar window 810 for sales promotion, and a brand item display window ( 820 and a sales window 830 are provided in the form of a merchant blog.

The avatar window 810 provides avatars and various greetings and announcements to inspire purchase bloggers and provide quality sales services. The brand item display window 820 displays brand items by type, theme, and sale. Displayed to be searched or searched in various ways, such as by ranking, the sales window 830 performs a function to service the payment blogger purchases the selected brand item through the brand item display window 820.

Therefore, the merchant can decorate his own brand item shop through the brand item shop operation module 800, and variously display and sell brand items. In addition, the purchased brand item is delivered to the blog operation module 130 by the control module 101 is applied to the blog of the purchase blogger.

The point management module 900 performs a function of calculating and managing points according to an operator, a brand main store, an affiliate store, a brand blogger, a brand item sale, a brand item sale, and a brand item purchase of a blog operation system.

As described above, the blog management system 1000 will be understood that a systematic basis for registering and selling branded items on a blog is prepared. Therefore, the following describes an item franchise method that enables the franchise of items by using the blog management system 1000.

FIG. 10 is a flowchart illustrating a flow of an item franchise method using the blog management system 1000 according to a preferred embodiment of the present invention, and FIG. 11 is a block diagram illustrating the item franchise method shown in FIG. 10.

First, a blogger who wants to sell his item should access the blog management system 1000 with his communication terminal, and then register basic information and a sample produced by him (step: S1).

At this time, the type of the item is as follows.

1. Avatars and Skin Items: Avatars and avatar-related accessories and skin items applied to a blog.

2. Game items: Game machine items that can play the game.

3. Fun Items: Fun items that are programmed (for example, if you have a blog visitor who wants to jump rope, click the mouse to return the rope skipping item, or "today's cooking" to inform you every day Is a Suratgan item)

4. Music items: Items that can be used for a predetermined time, such as music or karaoke.

5. Cinema Items: Items that allow you to play a movie a fixed number of times.

6. Comic Room Items: Items that can be seen for a certain period of time.

7. Fortune Item: An item that allows a fortune service to be used for a fixed period of time.

8. Weather forecast items: Items that can know the weather every day.

9. TV items: Items that tell you the main news in your blog.

Etc.

When the sample is registered, the operator 1001 of the blog operation system 1000 determines whether the registered sample is considered in consideration of economicality, creativity, and merchandise, and notifies the application blogger when the examination passes (step: S2).

Subsequently, the application blogger inputs the registration information into the blog management system 1000, enters into a contract, and receives a qualification of the brand main office 10 (step: S3). In this case, the contract refers to an item revenue contract for distributing brand item sales revenue to the operator 1001 of the blog management system 1000 and a point contract related to payment of various points. At this time, the points can be exchanged in various ways such as cash, cyber money, prizes, game money.

When the contract is completed, the brand main office 10 registers its own brand item in the blog management system 1000 and attracts the affiliated shop 20 to sell the brand item through various events and promotions (step: S4). .

At this time, the brand item varies in price depending on the type and grade. For example, "new / imported / general brand item is 10,000 won, and luxury brand item is 20,000 won". In addition, the range of the type and price of the brand item allows the blog management system 1000 to be limited.

On the other hand, the blogger who wants to purchase and sell the brand item receives the status of the affiliate store 20 for the brand main office 10 by accessing the blog management system 1000 and inputting registration information and contract information (step: S5).

In this case, the contract refers to an item revenue contract for distributing the brand item sales revenue of the affiliate store 20 to the operator 1001 of the brand main office 10 and the blog management system 1000 and a point contract related to payment of various points.

In this way, the affiliated store 20 purchases a brand item from the brand main store 10, variously decorates the affiliated store blog with a brand item shop, and then sells the purchased brand item to the purchase blogger 30 (step: S6). . At this time, the purchase blogger 30 must be actively attracted through various events and advertisements.

The affiliated store 20 may purchase and sell only the brand items to be displayed in the brand item shop among the items of the brand main store 10 when the brand item is purchased, but one-click on the brand items registered in the brand main store 10. It is also possible to purchase all at a constant price (5000 won, 10,000 won, etc.). In addition, the affiliated store 20 may decorate a multi-shop type brand item shop in which a plurality of brand items are displayed through a contract with a plurality of brand main stores.

Subsequently, the purchase blogger 30 visits the brand item shop of the affiliate store 20 by accessing the blog operation system 1000, searches for a brand item for applying to his blog, and selects a desired brand item to internet banking. Purchase using a variety of payment methods, such as mobile phone payments, credit cards, cultural gift certificates and book living rights (step: S7).

In this case, the purchase blogger 30 is also provided with points for purchasing the brand item, thereby incentivizing the purchase of the purchase blogger 30. In addition, even if the purchase bloggers 30 simply provide a small amount of points even if they log in to the blog management system 1000, the visit effect of the blog management system 1000 itself may be enhanced.

Meanwhile, the brand main office 10 periodically checks the performance of the affiliated stores 20 to penalize the affiliated stores 20 in which the purchase and sale of brand items are poor, or the merchants having excellent purchase and sale performance of brand items ( 20) to increase the willingness of the merchant to provide points or increase points.

In addition, the operator 1001 of the blog management system 1000 also regularly checks the performance of the brand main office 10 and uploads the branded items to the brand main office 10 where the sales results of the affiliate store 20 are poor. The penalties are provided, and the superior brand main office 10 can be provided with or increased points, thereby inducing the brand main store 10 to actively participate in brand item sales and attracting affiliated stores.

Meanwhile, the points provided to the brand main office 10 or the affiliated shop 20 and the purchase blogger may not be provided or increased only by sales results, but may be paid through various evaluation methods such as sales points and service points.

More specifically about point management,

The types of points are as follows.

1. General operation points: Points provided according to the general blog operation of the purchase blogger 30, it is possible only auctions, joint purchases and online shopping through online.

Types include bonus points paid for membership, attendance points paid for login, brand item purchased points paid for brand item purchase, and operating points paid for participation in an event or other management and performance. .

2. Merchant operating points: Points provided according to the operation of the merchant 20, only auctions, joint purchases and online shopping is possible.

For example, the affiliate points paid according to the purchase of brand items at the opening of the affiliate store 20, event execution and other performances, the selling points paid according to the sale of brand items, at the time of login (business) or promotion of brand items or purchase bloggers ( 30) and sales points paid for managing the brand headquarters (10), avatars for brand item shops and service points paid for the announcements, store cleanliness points for cleaning the brand item shops, and uniforms / hairstyles / accessories It consists of benefits and benefits that are paid when an employee or sales assistant avatar is replaced or upgraded.

3. Brand headquarters operating point: Points provided by the operation of the brand headquarters (10), auctions, joint purchases and online shopping, etc., and can be replaced with cash if more than 50,000 won is earned.

The types include main point paid at the time of registering the brand main store 10 or event and other results, merchant point paid at the time of opening of the merchant 20, and brand items sold to the affiliated store 20, the merchant 20 Merchants sales points paid according to the sales and merchants management points paid when visiting the merchants 20 and the like.

4. Total Points: These points total the General Operations Point, Merchant Point and Brand Main Point.

When such various points are applied to purchase bloggers, merchants and brand headquarters in the operation of the item franchise method described above are as follows.

First, the purchase blogger 30 receives 10 points of attendance when logging in to the blog management system 1000, and receives 20% of the purchase price as a brand item purchase point when purchasing a brand item, and regularly repeats the purchase at the merchant 20. You are registered as a customer.

In this case, if the sum of the attendance points and the item points is 10,000 points or more, the customer becomes an excellent customer, and when the additional brand item is purchased, points corresponding to 3% of the brand item amount may be paid. In addition, more than 30,000 points become the best customer, and when you purchase a brand item, you can receive additional points equivalent to 5% of the item price. In addition, the desired affiliated store can be registered as a regular affiliated store.

On the other hand, the affiliated store 20 is affiliated points, sales points, sales points, service points, store clean points and welfare benefits points at the time of registration of the affiliated shop 20 are each paid 1.000 points.

In addition, if you perform daily sales (login), you will receive 10 points for every sales point, but you will be suspended for 3 days if you do not open for 7 days. After that, the company will be closed for seven days if it is not open for seven days, for three days if it is closed for fifteen days, and the fourth one will be disqualified. However, if you set a temporary suspension, you can close within 15 days. In addition, sales points will be increased by 10 points when promoting items (promoting promotional messages to regular customers and general bloggers), when managing customers (visiting the blog of purchasing bloggers 30), and visiting the brand headquarters (10).

On the other hand, the affiliated store 20 may train the service through the employee or sales assistant avatar of the own brand item shop. For example, if the user inputs greetings and announcements in advance in the avatar, the avatar shows the contents through a speech bubble when the customer visits the service point. However, if the avatar is unopened on the second day of the merchant's business, it will do something wrong on the visitor's visit, sit on the fourth day, doze off, empty the shop on the sixth, get messy around the shop, and on the seventh day there will be spider webs. Merchant points will gradually decrease from the beginning of the month and will be suspended. However, if there is a login of the affiliated store 20 in the middle, normal business is possible.

In addition, the affiliated store 20, if you clean the brand item shop after logging in, the store clean points 10 points up, if a certain point is raised, the store interior is gradually upgraded. In addition, the affiliated store 20 may receive 10 welfare benefit points through praising the avatar of the brand item shop or purchasing a new uniform.

Meanwhile, the brand main office 10 receives 1,000 points each of the main store point, the affiliate store point, the sales point, and the affiliate store management point at the time of registering the brand main store 10. At this time, when the merchant 20 is newly opened, merchant points corresponding to 30% of the brand item sales amount are paid.

In addition, each time the brand main store 10 visits the affiliate store 20, the affiliate store management point is increased by 10 points, and is classified into excellent 5 grade brand main stores according to the performance. At this time, the luxury brand logo is attached to the corresponding brand main store. In addition, brand marketing can be carried out through public relations, and 10 points of merchant management points are also paid during public relations (visiting merchant blogs, sending brand item promotion messages to merchants).

As mentioned above, although preferred embodiments of the present invention have been described in detail, those of ordinary skill in the art to which the present invention pertains should realize the present invention without departing from the spirit and scope of the present invention as defined in the appended claims. It will be appreciated that various modifications or changes can be made.

In particular, the distribution of points between the operator 1001, the brand main office 10, the affiliated store 20, and the purchase blogger 30 of the blog operation system 1000 described above may be generated in various ways depending on the operation environment. Of course it will.

Accordingly, modifications to future embodiments of the present invention will not depart from the technology of the present invention.

As described above, according to the present invention, a blogger who wants to produce and sell an item among registered bloggers can brand an item of her own and enter the brand main store and recruit merchants to sell the item. Bloggers can produce and sell a variety of items with the concept they want, so that they can meet the development trend of personalized and differentiated blogs.

In addition, the Win-Win operation is mutually managed so as to generate profits by distributing the sales revenue of branded items among system operators, brand headquarters, and affiliated stores to points, and to reward purchase roles by distributing the appropriate points to purchased customers. It becomes possible.

In addition, through various events for the management of brand items, it is possible to induce the relationship between the brand headquarters and the affiliated stores and to induce voluntary participation of each blogger, and to personally produce or hope to produce items such as avatars, skins, and special functions. Alternatively, by attracting the company as a member and inducing them to become the head office of the brand, it is possible to generate sufficient profits from the item production.

Claims (22)

In a blog management system that provides a blog to a large number of users through wired and wireless communication network, database; A blogger registration module configured to receive user information, allocate a unique code, store the same in the database, and then assign a blogger qualification; A blog operation module providing various functions for allowing a blogger registered in the database to operate a blog by the blogger registration module; A brand main store registration module that receives registration information and contract information of a blogger who has applied for a brand main store registration in order to brand an item produced by the blogger, stores it in the database, and then registers the brand main store as a brand main store; An affiliate store registration module that registers as a member store in the brand main store and receives registration information and contract information of a blogger who wants to sell a brand item, stores the information in the database, and then registers as a member store; A brand main office operation module which allows the brand main office to register the brand item, attracts and sells affiliated stores, and provides various management functions for operating the brand main office; An affiliated store operating module for purchasing the branded item from the affiliated store and providing various management functions for operating the affiliated store; And And a brand item shop operating module providing a shop management related function so that the affiliated store displays the purchased branded item and sells the purchased branded item to a purchase blogger. The method of claim 1, wherein the brand main office registration module, A brand main store application window for receiving basic information and a sample for judging whether the brand main store can be entered by a blogger who has applied for the brand main store registration; And A blog management system comprising: a brand main office contract window for providing a blogger who passed the examination to determine whether to agree to the brand main office contract and then granting the brand main office qualification, and storing the contract information in the database. The method of claim 1, wherein the merchant registration module, A brand inquiry window for providing information of brands registered in the database so that bloggers wishing to register a merchant may select a favorite brand; And an affiliated store contract window for receiving registration and contract information from a blogger who applied for registration of the affiliated store and storing the registration and contract information in the database, and then registering the registered store as an affiliated store of the brand main store. According to claim 1, The brand main office operation module, An affiliated store management submodule which enables the brand main store to manage its affiliated store results and information; An item management submodule which enables the brand main office to register, modify and delete a new brand item in the database and to manage the upload status of the brand item; An event and advertisement management submodule which enables the brand main office to register and manage events and advertisements capable of promoting their brands to attract merchants and promote sales of brand items; Blog management system, characterized in that the brand head office includes an asset management sub-module to manage the sales performance through the sale of brand items. The method of claim 1, wherein the affiliated store management module, A purchase blogger management submodule which enables the affiliated store to manage a customer who has purchased a brand item; An item management submodule which enables the affiliated store to purchase a brand item from the brand main store and register the purchased brand item in the database; An event and advertisement management submodule configured to register and manage an event and an advertisement so that the affiliate can promote the branded item to the purchase bloggers; Blog management system, characterized in that it comprises an asset management sub-module that allows the merchant to manage the sales results through the sale of branded items. According to claim 1, The brand item shop operating module, An avatar window that provides an avatar for promoting purchase motivation of the purchase blogger and various greetings and announcements using the avatar; A brand item display window which displays the brand item so as to be searchable and searchable so that the purchase blogger can select a desired brand item; And And a sales window for selling the selected brand item. The system of claim 1, further comprising: a brand main office management module configured to allow an operator of the blog operation system to perform performance management and information management of brand main offices registered in the database; Blog management system, characterized in that further comprising a point management module for calculating and managing the points provided between the operator, brand headquarters, merchants and purchase bloggers. In the item franchise method using a blog operation system for providing a blog to a plurality of registered bloggers through a wired or wireless communication network, Blogger who wishes to brand his item and recruit affiliated stores, accesses the blog operation system, enters registration information and contracts, and registers as a brand main store; Registering a brand item in the blog main system and attracting an affiliate store through various events and promotions; Registering a blogger who wishes to sell the brand item by registering as the affiliated store in the brand main store, accesses the blog operation system, enters registration information and contracts, and then registers as the affiliate store of the brand main store; Decorating the brand item shop by purchasing the registered brand item from the registered affiliate store; And A purchase blogger accessing the blog operation system to purchase the brand item through the brand item shop, The brand head office regularly checks the performance of the merchants, penalties for poor performance, provides or increases points for merchants with high performance, The operator of the blog management system periodically checks the performance of the brand head office, and penalties if the performance of the brand head office is low, and if the performance is excellent blog management system, characterized in that to provide or increase points Item franchise method using. The method of claim 8, wherein the brand item includes at least one of an avatar and a skin item, a game item, a fun item, a music item, a movie theater item, a cartoon room item, a fortune item, a weather forecast item, and a TV item. Item franchise method using a blog operation system characterized by. The method of claim 8, wherein the registering of the brand main office, Registering the basic information and a sample of the item produced by the blogger after accessing the blog operation system; Reviewing the sample by an operator of the blog management system; Notifying the blogger if the review passes; And the application blogger accessing the blog operation system, inputting registration information and entering into a contract, and then receiving the qualification of the brand head office. 10. The method of claim 8, wherein the contract concluded at the time of registering the brand head office comprises: an item profit contract for distributing sales revenue of the brand item to an operator of the blog management system; And a point contract related to the payment of various points. The method of claim 11, wherein the point is, Main point paid according to the brand main store registration or event / publicity and other performance; Merchant Points paid according to the sale of the Brand Items to the Merchant when the Merchant is opened; Merchants sales points paid according to the sales of the merchants; And Item franchise method using a blog management system, characterized in that it comprises a merchant management points paid when visiting the merchant. The contract of claim 8, wherein the contract concluded at registration of the affiliated store comprises: an item profit contract for distributing the brand item sales revenue of the affiliated store to an operator of the brand main store and a blog operation system; And a point contract related to payment of various points. The method of claim 13, wherein the point is, Affiliate points paid according to the brand item purchase, event execution and other performances when the affiliate store is opened; A selling point paid according to the selling of the brand item; Sales points paid at the time of login, at the time of promoting the brand item, at the time of customer management and at the brand main office management; Service points paid during greetings and announcements of avatars inserted into the brand item shop; Shop cleanliness paid when cleaning the brand item shop; And Item franchise method using a blog management system, characterized in that it comprises a benefit points paid at the time of upgrading the brand item shop. The method of claim 8, wherein the affiliated store attracts purchase bloggers to purchase the brand item through various events and advertisements. delete delete The method of claim 8, wherein the purchase blogger receives a certain point upon login, purchase of the brand item, and participation in an event. The method of claim 8, wherein an avatar is inserted into the brand item shop to display greetings and announcements input by the affiliate store, and when the affiliate manages the brand item shop, the state of the avatar changes badly and is operated. Item franchise method using a blog management system characterized in that the sanctions. The method of claim 8, wherein the purchase of the brand item is made by one of internet banking, a mobile phone payment, a credit card, a cultural gift certificate, and a book living zone. The method of claim 8, wherein in the step of the merchant purchasing the brand item from the brand main store to decorate the brand item shop, the affiliated store purchases all the brand items registered by the brand main office at a fixed price with one click. Item franchise method using blog management system. The method of claim 8, wherein the affiliated store purchases a plurality of brand items through a contract with a plurality of brand head offices to decorate the brand item shop.

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