KR20020072442A - method for managementing a customer of joining office using itself issue card - Google Patents

Abstract

PURPOSE: A method for managing a client of a member store using a self issuing card is provided to manage clients using a credit card terminal mounted in a member store. CONSTITUTION: A client visits at a predetermined registered member store(100). A price of commodities bought by the client is paid using cash or a credit card(102). It is checked whether the client possesses a client card self-issued in the member store(104). If the client does not possess a client card, a numbered client card is newly issued(106). Each member store reads a client card having registered client information using a credit card paying device therein and inputs a paying price and a point in accordance with the paying price(108). Information with respect to read client card is transmitted to a database according to member stores of a client tendency analysis system which is connected to the credit card paying device through a VAN network(110). The client tendency analysis system transmits client tendency analysis data to the member store which requested a tendency analysis of the client(112). An appreciation gift or a discount coupon corresponded to a collected point is supplied to the client through a client request or a self-event(114).

Description

{Method for managementing a customer of joining office using itself issue card}

The present invention relates to a customer management method of a merchant, and more particularly, to a more efficient customer management method using a customer card issued by the merchant.

At present, it is mandatory to install a credit card payment machine at all workplaces with a business registration certificate. Therefore, even if you do not have cash right now, you can conveniently enjoy various life benefits such as purchasing goods, eating out, performances, and movie reservations using a predetermined credit card. In addition, recently, credit card competitors have provided beneficial benefits such as lottery draws and prizes using the approval number to secure their members, and the amount of credit card usage is set in the tax deductions of employees. Therefore, the use of such credit cards is expected to increase steadily among modern people seeking a more convenient lifestyle.

On the other hand, a VAN (Value Added Network) network, which recently rents a communication line from a telecommunications provider, connects to a computer, and adds added value such as protocol conversion, speed conversion, and code conversion to provide a communication service to a user. Is increasingly used in business. Patent Strategy No. 2000-0063674, filed on October 28, 2000, entitled "Personal Differential Discount Coupon and Differential Point Earning System and Method Using Internet and Credit Card Payment System," published a marketing strategy using credit card customers. It is. Looking at the contents of No. 2000-0063674, when a customer who visits a merchant pays through a credit card, the customer provides a higher price discount rate and points earning opportunity to a regular customer who has high sales contributions using the customer's purchase information. It is a way of seeking loyalty.

However, since the conventional method is a point earning method using a credit card, there is a problem of having to issue a credit card in advance before visiting a merchant. Therefore, in order to solve this problem, some affiliated stores have issued a separate bonus card. In this case, there is a disadvantage in that a separate bonus card terminal is required for earning points.

In addition, since the conventional method is a method in which the personal information of the customer is leaked and points are accumulated without the prior consent of the customer using the credit card, the customer may have a rejection reaction. In addition, since the earned points are simply used as cash points or by issuing a coupon corresponding to the accumulated points, there is a limit to satisfying customers with various tastes. In addition, since the service is provided only to customers who visit their own merchants, it is difficult to attract new customers.

Accordingly, an object of the present invention is to provide a customer management method using a credit card terminal provided in an affiliated store.

Another object of the present invention is to provide a customer management method at the request of a customer.

Another object of the present invention is to provide a customer management method that can further improve the loyalty of existing customers.

Another object of the present invention is to provide a customer management method that can attract new customers more actively.

In order to achieve the above object, the present invention includes the steps of issuing a customer card produced by the merchant itself to the customer that generates a certain amount of sales at the merchant equipped with a credit card payment machine; Transmitting the customer information for analyzing the customer propensity registered in the customer card together with the payment amount to the customer propensity analysis system through the credit card payment machine; In the customer disposition analysis system, analyzing the propensity of customers visiting the affiliated store through a plurality of customer information received from the affiliated store, and transmitting the analyzed customer disposition data to the affiliated store; Provided is a customer management method characterized in that the customer propensity analysis data received from the customer propensity analysis system is used for operating a merchant.

1 is a schematic configuration diagram of a customer management system according to a preferred embodiment of the present invention.

2 is a flowchart for explaining a customer management method according to a first embodiment of the present invention.

3 is a flowchart for explaining a customer management method according to a second embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

10a, 10b, 10c: Customer 12: Merchant

14: Customer disposition analysis system 16: DB by merchant

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic configuration diagram illustrating a customer management system according to a preferred embodiment of the present invention.

Referring to the drawings, a plurality of customers 1 (10a), customer 2 (10b), customer 3 (10c) visits the affiliated store 120 to contribute to a certain amount of sales. The affiliated store 12 issues a customer card to the customers 10a, 10b, and 10c, and reads the customer card to a credit card payment machine at the time of payment (credit card or cash payment) according to the payment amount and the payment amount. Enter a point. Here, the points are cash points corresponding to a predetermined amount, and the accumulated amount per point may be individually set according to the company's own circumstances. The accumulated points can be used for various events conducted by affiliates, such as lottery lottery service, discount coupon service, regardless of the amount of reserves. In addition, when the cash point is presented as a cash point from a certain point, for example, 50,000 points or more presented by the merchant side, the cash back service to pay the actual cash is provided from 50,000 points. In other words, if it is assumed to be 1 won per point, customers who have accumulated 50,000 points can get back 50,000 won in cash.

Basic information (name, age, gender, hobbies, residence, occupation, email address, etc.) of the customer entered in the customer card is connected to the credit card payment device through the VAN network together with the payment amount and the accumulated points. It is transmitted to the merchant-specific database 16 of the analysis system 14. The customer propensity analysis system 14 analyzes the overall purchase propensity of customers visiting the affiliated store 12 where the customer card is issued using the customer card information transmitted through the VAN network. Here, the customer card may be issued to the customer card by selecting the affiliated store to which the customer wants to issue the card by accessing the homepage of the customer disposition analysis system 14 in addition to the method of directly issuing the customer card.

The purchase propensity data of the customers analyzed through the customer propensity analysis system 14 is “a broad approach to understanding and influence customer behavior through continuous communication in order to increase acquisition of new customers, retention of existing customers, and customer profitability. "Customer Relationship Management (CRM) data, which can be defined as" The customer disposition analysis data is analyzed in detail by sex, region, age, occupation, hobby, visit time, and the like, and is transmitted to the affiliated store 12 through an internet network or other transmission means. The customer propensity data may be analyzed by periods such as day, week, month, and year, and the affiliated shop 12 may use the customer propensity analysis data transmitted from the customer propensity analysis system 14 to determine the existing customer's data. Develop a management strategy to improve loyalty. In addition, it will actively use it in marketing to attract new customers and promote new business in the future.

On the other hand, the customer card, in addition to the unique advertisement of the merchant issuing the card, the homepage address of the customer disposition analysis system 14 is placed in a predetermined area of the front or back of the card. Customers can access the homepage of the customer disposition analysis system 14 and directly look up their own earned points, the customer's earned points are the customer's e-mail analysis in the customer disposition analysis system 14 at the request of the merchant side It is also sent regularly to the address. At this time, not only the earning points but also information about various events performed at the merchants are also sent to the customers' e-mail addresses.

In addition, the customer disposition analysis system 14 provides a variety of information (food, health, infant, music, movie information, etc.) useful for life, inducing more active homepage access of clients with customer cards. To create additional profits. In other words, the customer propensity analysis system 14 has an advantage of automatically securing a customer owned by the affiliated store requesting the customer propensity analysis as its customer without promoting a separate customer. In anticipation of access to the homepage of the customer propensity analysis system 14, the customers of the affiliated store may display various banner advertisements targeting the connected customers on the homepage, thereby obtaining banner advertisement revenue. And, if you issue a customer card directly to general netizens surfing the Internet, you may receive a card issuance fee from the merchant side according to the number of issuance.

Hereinafter, a customer management method according to the present invention will be described in more detail with reference to FIGS. 2 and 3.

2 is a flowchart for explaining a customer management method according to a first embodiment of the present invention.

Referring to the drawing, in step 100, a customer visits any affiliated store where a business is registered. In step 102, the customer pays for the goods purchased by using a cash or credit card. In step 104, after checking whether the customer has a customer card issued by the affiliated store, if the customer does not possess it, the process proceeds to step 106 and newly issues a customer card numbered with an issuance number. At the time of issuing the customer card, the customer can make a customer card application according to a predetermined form to secure basic information such as the name, age, sex, hobby, place of residence, occupation, email address, etc. of the customer.

Normally, when issuing a credit card, even important personal information such as a social security number, a bank account number for card payment, etc. is required, but as described above, the present invention does not require detailed personal information that may invade the privacy of the customer. Do not. However, it requires only external information such as age, gender, and hobbies to grasp the propensity of customers to visit affiliated stores, so that customers can relieve anxiety about various disadvantages caused by the leakage of personal information.

Subsequently, in step 108, a customer card registered with the customer information is read using a credit card payment machine provided for each credit card user for each affiliated store, and a payment amount and a point corresponding to the payment amount are input. At this time, when the customer visiting the merchant does not have a card at the time of payment, it is possible to replace the customer card with a specific customer number assigned at the time of issuing the customer card.

In step 110, the information about the read customer card is transmitted to the affiliated database of the customer disposition analysis system connected to the credit card payment machine through the VAN network. Since the customer card issued to the customer has a unique number number, the customer propensity analysis system may classify whether the existing customer is a revisit or a newly registered customer through the transmitted card information.

In step 112, the propensity analysis data of the customer analyzed by the customer propensity analysis system is transmitted to the affiliated shop that has requested the propensity analysis of the customer. The customer disposition analysis data is provided by being divided into information on each customer and overall analysis information of customers visiting the affiliated store. The affiliated store may actively use the marketing information by referring to the customer propensity analysis data received from the customer propensity analysis system. For example, after classifying customers by the number of visits into the top, middle, and bottom, each event is performed according to the characteristics of the classified customers. Understand the purchase status of customers after these events and refer to future management strategies. In addition, when the customers visiting their affiliates are mainly analyzed to younger age groups, the interior can be changed to younger tastes and the younger ages can play music. In addition, if a large number of customers in a certain area visited, a variety of services, such as operating a shuttle bus or a shortcut for the convenience of customers in the area can be provided. In addition, when a lot of female customers visit, it may be possible to provide a service for female customers, such as providing women's goods or providing a women-only parking space. In addition, if it is analyzed that the customer is biased in a certain time zone, it may be possible to enhance the service to the customer by increasing the number of employees during the time when the customer is biased. In addition, it is possible to formulate a management strategy by integrating weather data to analyze the number of visits or purchase flow of customers due to the change of weather to generate steady sales regardless of the weather.

As such, the present invention can improve the loyalty of existing customers and attract new customers more actively by establishing an active marketing strategy for customer satisfaction by grasping the propensity of customers who visit their affiliated stores. .

The customer propensity analysis data can be confirmed by logging in to the homepage of the customer propensity analysis system according to the present invention and downloading the data or directly outputting the image from the affiliated store requesting the customer propensity analysis. As such, the data can be retrieved at any time in the place where the Internet environment is established without installing a separate emulator to check the result, so that the client (merchant) can feel the convenience. On the other hand, for merchants that do not have an Internet environment, the analyzed customer propensity data is edited in a report format and then delivered through a mail. In addition, simple announcements, such as those that can help with sales, can be delivered in real time to merchants through e-mails, win-pop windows, etc. online or offline, such as telephone and fax.

In step 114, a gift or discount coupon corresponding to the points accumulated through the customer's request or the own event is provided to the customer. And, if the customer's earned point reaches the upper limit suggested by the merchant side, it provides a cash back service that returns it to cash. In other words, it provides customers with the desire to visit again by providing cyber shopping opportunities, reducing the amount of payment by the points earned, providing insurance services that allow them to purchase insurance, or exchanging them into various gift certificates. Of course, it can induce lasting loyalty. In addition, for loyal high-quality customers, free coupons for free tasting, lottery lottery for a given free gift, free meals on birthdays and anniversaries, etc. By providing extraordinary services, such as boosting, customer loyalty is further improved.

On the other hand, in the present invention in earning points according to the customer's purchase of the product, at the same time as the sale of goods other than the credit card terminal or earning terminal to input the data from the terminal, such as a barcode reader to the host computer to manage sales or inventory By using a point-of-sale system, more extensive customer management is possible.

3 is a flowchart illustrating a customer management method according to a second embodiment of the present invention, which is distinguished from the first embodiment in the process of issuing a customer card to a customer.

Referring to the drawing, in step 200, the customer directly accesses the homepage of the affiliated store he wants to visit through the Internet network, or accesses the homepage of the customer disposition analysis system according to the present invention, and then selects the linked affiliated store. Connect. In step 202, the customer inputs basic personal information such as name, age, gender, hobbies, residence, occupation, etc. in a predetermined form of the customer card application form when a customer card is issued by the merchant. In step 204, the card is sent to the new customer who applied for the customer card after about one week. In step 206, the customer holds the issued customer card and visits the merchant that issued the card. Hereinafter, steps 208 to 220 go through the same process as in the first embodiment.

In the past, there was a blind confidence in the best sellers, but now consumers tend to place more importance on choices according to their individuality. In addition, in the past, the selection criteria of the product was extremely limited, such as quality or price, but at present, the consumers expect that various purchasing conditions including the quality of the product as well as the service of the store selling the product are satisfied. In addition, recently, due to the development of the Internet, even if the same product is searched for and compared to the service provided by the purchase of the product, the additional service provided in the same conditions, even if the same criteria for selection of goods.

Therefore, as in the present invention, by continuously communicating with the customer propensity analysis system that closely grasps and analyzes the propensity of the customers visiting the merchants, the loyalty of the existing customers can be increased and the new customers can be more actively attracted. do. In addition, if the affiliate has a kind of group form consisting of the main store and the chain store, it contributes to the overall sales growth of the group store affiliate by effectively integrating and analyzing the customer tendency of the main store and the chain store through integrated data search.

And, by displaying the name of the customer propensity analysis system or the homepage address on the customer issuance card, it is possible to obtain a promotional effect to the customers holding the customer card, and to secure the customer card holders as their own customers. . In addition, in the customer disposition analysis system, there is an advantage of displaying banner advertisements for netizens visiting their homepages and increasing the advertising revenue accordingly.

On the other hand, in addition to marketing strategies for increasing sales of merchants that are already in business, they will be able to operate superior workplaces with superior competitiveness compared to other merchants by actively utilizing such customer propensity analysis data when planning new business in the future.

The present invention described above is described according to the drawings and limited by way of example, but various changes and modifications are possible to those skilled in the art without departing from the technical spirit of the present invention according to the matter. to be.

As described above, in the present invention, since the customer card is issued only to customers who have visited the store or who have applied for card issuance through the Internet without indiscriminately issuing to the general public who cannot expect loyalty, unnecessary card production costs can be saved.

In addition, by providing a customer card according to the customer's wish to issue, it is possible to predict future sales, and by using a credit card payment device already provided at the merchant to send customer information to the customer disposition analysis system, a separate customer for customer management There is no need to install a card terminal.

In addition, by providing a variety of beneficial benefits, such as cyber shopping, insurance services, coupons, etc. by using the points earned by the customer visiting the merchant, it is possible to continuously maintain the loyalty of the customer secured.

In addition, in the customer propensity analysis system according to the present invention, after analyzing the propensity of the customers who visited the affiliated shops for the affiliated shops that requested the customer propensity analysis, the existing customers who visit the affiliated stores by presenting an efficient management plan Improve loyalty, and attract new customers more actively in the future.

In addition, by displaying the homepage address of the customer propensity analysis system in addition to the merchant's unique advertisement on the customer card issued to the customer, the customer propensity analysis system can expect advertisement revenue through banner ads targeting netizens accessing its homepage. Can be.

Claims (6)

Issuing a customer card produced by the merchant at the merchant equipped with a credit card payment machine to the customer; Transmitting the customer information for analyzing the customer propensity registered in the customer card together with the payment amount to the customer propensity analysis system through the credit card payment machine; In the customer disposition analysis system, analyzing the disposition of customers visiting the affiliated store through the plurality of customer information received from the affiliated store, and transmitting the analyzed customer disposition analysis data to the affiliated store; The customer management method characterized in that the customer propensity analysis data received from the customer propensity analysis system is used to operate the merchant. The method of claim 1, wherein the customer card includes information about a customer's name, age, gender, hobby, residence, occupation, and e-mail address. The method of claim 1, wherein the customer card is issued to a customer who wishes to issue a card through a home page of a customer or an affiliated store or a homepage of the customer disposition analysis system. The method of claim 1, wherein the customer information for analyzing the customer propensity is transmitted through a value-added communication network connecting the credit card payment system and the customer propensity analyzing system. The method of claim 1, wherein the customer propensity analysis data is downloaded and downloaded from the homepage of the customer propensity analysis system, directly output on the homepage, or received by mail at a merchant. The method of claim 1, wherein the customer propensity analysis data transmitted from the customer propensity analysis system is data analyzed by gender, region, age, occupation, hobby, and visit time of all customers visiting the affiliated store. .