KR20080002404A - System and method for changing internet advertisement using a mobile - Google Patents

Abstract

A system for changing internet advertisement by using a mobile communication terminal and a method thereof are provided to change content of the internet advertisement in real time while checking a response of a consumer to the internet advertisement. A system for changing internet advertisement by using a mobile communication terminal comprises an SMS interlink server(50), an advertisement agent server(30) and an advertisement media server(40). The SMS interlink server(50) includes a transceiver(51), the third controller(52), an advertiser authentication unit(53), a statistical report unit(54), and an advertisement content changing unit(55). The transceiver(51) receives a short message via an SMSC(Short Message Service Center) from a mobile communication terminal(10), forwards the short message to the third controller(52) and transmits a short message, generated by the third controller(52), to the SMSC. The third controller(52) analyzes content of the forwarded short message, determines corresponding instructions, and forwards the instructions to corresponding components(53,54,55). The advertiser authentication unit(53) inquires of the advertisement agent server(30) whether transmitted information on an advertiser is legal. The statistical report unit(54) checks an advertisement statistics checking instruction received from the third controller(52) and requests the advertisement agent server(30) to send a currently executed internet advertisement list. The advertisement content changing unit(55) checks an advertisement change instruction received from the third controller(52), requests the advertisement agent server(30) to send a currently executed internet advertisement list, and transmits advertisement identification information and advertisement content change information to the advertisement agent server if the third controller(52) requests advertisement content change.

Description

System and method for changing internet advertisement using a mobile terminal

1 is a configuration diagram of an embodiment of a communication network to which the present invention is applied;

2 is a configuration diagram of a system for changing an Internet advertisement using a mobile communication terminal according to the present invention;

3 is a flowchart illustrating a method of changing an Internet advertisement using a mobile communication terminal according to the present invention;

4 is a configuration diagram of another embodiment of a system for changing an Internet advertisement using a mobile communication terminal according to the present invention;

5 is a flowchart illustrating another embodiment of a method of changing an Internet advertisement using a mobile communication terminal according to the present invention.

* Explanation of symbols on the main parts of the drawing

10; Mobile communication terminal

20; WAP gateway

30; Agency server

40; Ad agency server

50; SMS interworking server

The present invention relates to a system and method for changing an internet advertisement using a mobile communication terminal, and more particularly, to check a statistical report of an internet advertisement using a mobile communication terminal and to change the contents of the internet advertisement in real time. The present invention relates to a system and method for changing an Internet advertisement using a mobile communication terminal.

The Internet began with the help of the US Department of Defense, the ARPANET, built to connect four universities in the United States. The Internet was initially built for military use, but has since supported various functions such as e-mail, information retrieval, file transfer, and electronic bulletin board (BBS).

As the number of users, data transmission speed, and data transmission volume increases, the Internet has been provided with various services that were likely to be provided only in the offline area.

For example, as offline stores are transformed into online stores, the online stores use the Internet to provide brief introductions, images, and images of various products (e.g., books, records, cosmetics, clothes, household goods, etc.). In order to provide product information such as price to the user and to deliver the product by the user's electronic payment, a series of electronic commerce processes are generally performed.

Such an example is merely an example showing that the Internet is no longer limited to a limited area, but is changing in a direction that satisfies various areas, in particular, commercial demand such as product advertisement and commerce.

As such, as the Internet is transformed into an e-marketplace where electronic commerce is actually performed, internet advertisements using the Internet to advertise products have taken an important place in terms of marketing strategy. In other words, the Internet advertising is currently exposed to a large number of consumers on the Internet, and it is expected to develop beyond the share of other advertising media such as TV, radio, newspapers.

On the other hand, most of the conventional Internet advertising is delivered to the user in the form of a banner (banner) and text, to modify the contents of the Internet advertising according to the needs of the advertiser through a series of complex process and spend a lot of time and money to the consumer There is a downside to it.

Hereinafter, a process of changing the conventional Internet advertisement will be described in detail.

First, if the advertiser wants to change the content of the Internet advertising, the advertising agency is designed to change the advertising design is confirmed by the advertiser. Thereafter, the advertisement production body produces advertisements in various forms such as banners, flashes, and texts according to the changed advertisement design. Then, when the advertisement medium receives a request for change of the produced advertisement, the advertisement medium corrects and publishes the previous Internet advertisement as the changed Internet advertisement after review.

The modification of the conventional Internet advertisements takes several days to several weeks (ie, one or more days for emergency advertisements and three to two weeks for normal advertisements). For the above reasons, the conventional Internet advertising has a inconvenience that the plan must be carried out without change until the end of the campaign due to the complexity and time consumption of the change.

Internet advertising is expected to develop in the form of interactive advertisements in the future, and thus, it is necessary to change the advertisement contents simply and inexpensively so that advertisers can change the contents of advertisements according to the advertising effect on the market and consumers at any time.

The present invention has been proposed in order to solve the above problems and meet the above demands, and to enable the mobile communication terminal to check the statistical report of the Internet advertisement and to change the contents of the Internet advertisement in real time. It is an object of the present invention to provide a system and method for changing an Internet advertisement using a communication terminal.

Other objects and advantages of the present invention can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. Also, it will be readily appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

In order to achieve the above object, the present invention is connected to a swap gateway and a short message service center, the system for storing the Internet advertisement produced at the request of the advertiser and change the Internet advertisement posted on the Internet, the advertiser authentication Advertiser terminal means equipped with an application for making a request, requesting and confirming advertisement statistics, requesting and changing advertisement contents; Storage means for storing advertiser information, advertisement statistics information, and advertisement contents of an internet advertisement in progress; Authentication means for authenticating an advertiser by inquiring advertiser information of the storage means by an advertiser authentication request of the advertiser terminal means; Advertisement statistics providing means for providing a list of advertisements being executed in response to an advertisement statistics request of the advertiser terminal means, and searching and providing advertisement statistics information corresponding to the advertisement list selection information in the storage means; Providing a list of advertisements being executed in response to an advertisement content request of the advertiser terminal means, and provides the advertisement content information corresponding to the advertisement list selection information from the storage means to provide the advertisement contents change request to the storage means. Advertisement contents changing means for updating the stored advertisement contents with the changed advertisement contents; And an advertisement medium means for collecting and storing advertisement statistics information of an internet advertisement currently being executed in the storage means, and reflecting the advertisement contents of the internet advertisement stored in the storage means in real time.

In addition, the present invention checks the content of the short message delivered by using the predetermined reception number in the advertiser terminal means, if it is determined by any one of the advertiser authentication command, the advertisement statistics command and the advertisement content change command, the authentication means according to the command And a short message interworking means for generating a short message and transmitting the processed result to the advertisement statistics providing means and the advertisement contents changing means to the advertiser terminal means.

In addition, the present invention provides a method for changing an Internet advertisement using a mobile communication terminal, wherein any one of a preset advertiser authentication command, an advertisement statistics request command and an advertisement content change command using a preset reception number from the mobile communication terminal. A first step of confirming the commands when a short message is transmitted that includes a; If the command is an advertiser authentication command, a second step of authenticating an advertiser using the advertiser authentication command; If the command is an advertisement statistics request command, providing the advertisement list currently being executed as a short message and providing the corresponding advertisement statistics information as a short message according to a response message including the advertisement list selection information; A fourth step of providing the advertisement contents in a short message according to a response message including the advertisement list selection information by providing the advertisement list currently executed as a short message if the command is an advertisement contents changing instruction; And a fifth step of confirming the short message and updating the changed advertisement content with the advertisement contents of the Internet advertisement when the changed advertisement contents are transmitted to the short message from the mobile communication terminal.

On the other hand, the present invention, when the application mounted on the mobile communication terminal is connected to the server for changing the Internet advertising using the mobile communication terminal through the wireless Internet, the advertiser using the advertiser authentication information transmitted from the mobile communication terminal A function of authenticating; A function of delivering a list of currently executed internet advertisements and providing advertisement statistics information corresponding to the advertisement list selection information when advertisement statistics are requested from the application; A function of delivering a list of currently running internet advertisements and providing advertisement contents corresponding to the advertisement list selection information when a change of advertisement contents is requested from the application; And a computer readable recording medium having recorded thereon a program for realizing a function of updating the changed advertisement contents with the advertisement contents in the Internet advertisement upon request of the advertisement contents change request.

The present invention provides a server for changing an Internet advertisement using a mobile communication terminal, and transmits any one of a preset advertiser authentication command, an advertisement statistics request command, and an advertisement content change command using a preset reception number from the mobile communication terminal. Identifying a command if a short message is sent; If the command is an advertiser authentication command, a function of authenticating an advertiser using the advertiser authentication command; If the command is an advertisement statistics request command, providing a list of currently executing advertisements in a short message and providing the corresponding advertisement statistics information in a short message according to a response message including the advertisement list selection information; If the command is an advertisement contents change instruction, providing a advertisement message currently being executed as a short message and providing the advertisement contents as a short message according to a response message including the advertisement list selection information; And when the changed advertisement contents are transmitted from the mobile communication terminal as a short message, a computer-readable recording medium having recorded thereon a program for realizing a function of checking the short message and updating the changed advertisement contents with the advertisement contents of the Internet advertisement. to provide.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings, whereby those skilled in the art may easily implement the technical idea of the present invention. There will be. In addition, in describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an embodiment of a communication network to which the present invention is applied.

As shown in FIG. 1, a communication network to which the present invention is applied includes a mobile communication terminal 10, a WAP gateway 20, an advertisement agency server 30, an advertisement medium company server 40, and an SMS interworking server. 50) and SMSC (Short Message Service Center, 60).

The mobile communication terminal 10 is a terminal of an advertiser displaying an Internet advertisement on a website, and may transmit and receive packet data through a mobile communication network supporting a conventional wireless packet data transmission technology. The mobile communication terminal 10 uses a high-speed wireless packet data transmission technology such as known high data rate (DRMA), cdma2000 1X EV-DO (WDDMA), wide code division multiple access (WCDMA), high speed downlink packet access (HSDPA), and the like. It is desirable to support. At this time, if the mobile communication terminal 10 does not support wireless packet data transmission technology, the mobile communication terminal 10 is a short message service (Short Message) which is another embodiment of the present invention (FIGS. 4 and 5 to be described later). The advertisement contents of the Internet advertisement may be changed only by using a service (SMS).

In addition, the mobile communication terminal 10 is equipped with a WAP (Wireless Application Protocol) browser to enable direct wireless Internet communication. In general, since the mobile communication terminal 10 itself cannot handle a large amount of data unlike a computer, a swap browser, which is a type suitable for the mobile communication terminal 10, is used to access the wireless Internet.

In addition, the mobile communication terminal 10 accesses the wireless Internet through a WAP browser, and downloads or executes (plays) various contents and applications provided by a content developer (provider) or a service producer (hereinafter referred to as an "application"). Is equipped with a wireless Internet platform. Here, the wireless Internet platform is preferably a government-led wireless Internet standard platform called Wifi (Wireless Internet Platform for Interoperability).

In the present invention, the mobile communication terminal 10 is connected to the advertising agency server 30, to check the advertising statistics information (for example, the number of clicks on the Internet advertising of the Internet advertising) of the Internet advertising or to change the advertising content of the Internet advertising. Downloadable applications (hereinafter referred to as "advertising applications") and execute them at the request of the advertiser. That is, the mobile communication terminal 10, upon the request of the advertiser, executes an advertisement application mounted on the wireless Internet standard platform and accesses the wireless Internet using a swap browser. Subsequently, the mobile communication terminal 10 is connected to the advertising agency server 30, and may use the advertising application to reflect the advertisement contents of the internet advertisement in real time on the advertising agency server 30.

The mobile communication terminal 10 may interwork with an advertisement agency server 30 using the advertisement application to perform functions such as advertiser authentication, advertisement statistics confirmation, advertisement contents change and preview.

Specifically, the mobile communication terminal 10 is the advertising agency server 30 through the advertising application authentication information (for example, the advertiser's mobile terminal number, advertiser's social security number, ID and password, certificate, etc.) And then proceed with the process (i.e., confirming the statistics of the advertisement, changing the contents of the advertisement and previewing it).

In addition, when the mobile communication terminal 10 requests advertisement statistics from the advertisement agency server 30 through an advertisement application, the advertisement statistics information being executed from the advertisement agency server 30 is provided, and the corresponding advertisement statistics information selected by the advertiser. Is provided.

In addition, when the mobile communication terminal 10 requests the advertising agency server 30 to change the contents of the advertisement through an advertisement application, an advertisement list being executed from the advertising agency server 30 is provided, and the corresponding advertisement selected by the advertiser is displayed. Is provided. Thereafter, the mobile communication terminal 10 changes the content of the advertisement at the request of an advertiser using an advertisement application. In addition, the mobile communication terminal 10 uses the advertisement application to preview the changed advertisement contents according to the advertiser's selection.

The WAP 20 connects a WAP-based wireless Internet network and a TCP / IP-based wired internet network to use WAP-based data [WML (Wireless Markup Language)] and TCP / IP-based data [XML (eXtensible Markup Language) Acts as an intermediary to convert between. That is, the swap gateway 20 is a wireless session protocol (WSP), a wireless transaction protocol (WTP), a wireless transport layer security (WTLS), and a wireless datagram protocol (WDP) and TCP / which are components of a WAP protocol stack. Convert between HyperText Transfer Protocol (HTTP), a component of the IP protocol stack.

The advertisement agency server 30 may generate an internet advertisement at the request of the advertiser or change the advertisement contents of the internet advertisement at the request of the advertiser. That is, the advertising agency server 30 is connected to the swap gateway 20 through the Internet, and communicates with the mobile communication terminal 10 (that is, advertising applications) through the swap gateway 20. In addition, the advertising agency server 30 is connected to the SMS interlocking server 50 via the Internet, a short message (SMS) containing a control command transmitted from the SMS interlocking server 50 from the mobile communication terminal 10 Get information. In this way, the advertising agency server 30 changes the contents of the advertisement of the Internet advertisement pre-produced by the request of the advertiser, and provides the changed advertisement contents to the advertisement media company server 40, thereby providing the advertisement media company server 40. Allows the user to change in real time the advertising content of a previous Internet advertisement that has been posted on one or more websites.

Meanwhile, in order to process data input by an advertiser at the time of internet advertisement production, the advertisement agency server 30 creates an Internet advertisement according to a pattern that allows the advertiser to input data only. desirable. Here, the internet advertisement produced by the advertisement agency server 30 is hereinafter referred to as an "template". For example, the advertisement template may include an advertisement title ("ABC Chicken Special Offer", etc.), a product price ("1 million won", etc.), a contact information ("010-123-4567", etc.) required for an Internet advertisement. A pattern is provided that can be input by.

In addition, the advertising agency server 30 and the advertising media company server 40 stores the same advertising template. In this way, when the advertisement template is changed by the request of the advertiser, the advertising agency server 30 requests the advertising media company server 40 to update the advertising template changes, so that the advertising media company server 40 is on the website. Allows you to change the Internet advertisements you posted in real time.

The advertisement media company server 40 posts the Internet advertisement produced by the advertisement agency server 30 to one or more websites. In particular, when the same advertising template is provided from the advertising agency server 30, the advertising media company server 40 changes and stores the stored advertising template according to the update request of the advertising template from the advertising agency server 30 while managing and storing the same advertising template. do. Accordingly, the advertisement media company server 40 is updated after the change instead of the Internet advertisement before the change, and posted on the website.

The SMS interworking server 50 may use the short message which is a basic function of the mobile communication terminal 10 to check the advertisement statistics information of the Internet advertisement or to change the advertisement contents of the Internet advertisement. That is, the SMS interworking server 50 is a necessary component for changing the Internet advertisement using the short message of the mobile communication terminal 10 even if the mobile communication terminal 10 does not support the wireless packet data transmission technology.

Also, the SMS interworking server 50 transmits a short message in which a dedicated number (for example, "# 79", etc.) previously informed to the advertiser from the SMSC 60 is set as a reception number. In particular, the SMS interworking server 50 performs a corresponding command according to a control command set in advance in the content of the short message delivered from the SMSC 60, thereby confirming the advertisement statistics information of the Internet advertisement or the Internet advertisement at the request of the advertiser. Allows you to change your ad's content.

The SMS interworking server 50 has a function of interpreting a control command included in the content of the short message. That is, the SMS interworking server 50 uses a tag to distinguish the control command from a general message. The tag is distinguished by a start indicated by "<" and an end by ">", and a text form appears after the start "<". The text format consists of a text tag and content. For example, the text tag of the advertiser certification command is "A (password)", the text tag of the advertisement statistics request command is "B (number of the advertisement list)", and the text tag of the advertisement content change order is "C (the list of advertisements). Number) (ad title) "," D (number of advertisement list) (product price) "," E (number of advertisement list) (contact) ", and the like. That is, the tag "<A123456>" provides advertiser authentication information such as the password "123456". In addition, the tag " <B2 > " requests advertisement statistics of the advertisement " 2 " In addition, the tag "<C1 Chicken Special Offer>" causes the advertisement title of the advertisement list number "1" to be changed to "Chicken Special Offer". The above example is not limited thereto because it is an embodiment for interpreting the control command of the content of the short message in the SMS interworking server 50.

The SMSC 60 is a normal short message center, which collects the short message transmitted by the mobile communication terminal 10 and delivers the short message to the SMS interworking server 50. The SMSC 60 is well known to those skilled in the art and a detailed description thereof will be omitted.

In order to help the understanding of the present invention, advertiser Hong Gil-dong describes the contents of the Internet advertising of the present invention will be described as follows.

Hong Gil-dong is a small merchant selling chicken. Hong Gil-dong posted an advertisement on a local information site targeting his area. The content of the advertisement is "one chicken ten thousand won".

The other day, Hong Gil-dong had difficulty changing the advertising content for campaigns such as price reductions and promotions at competitive stores. In other words, Hong Gil-dong asked the advertising agency to change the contents of the advertisement in order to change the advertising content of the Internet advertising, the time and cost until the final change of the advertising content was unable to take care.

Hong Kil-dong, however, finds out that he can change the contents of his advertisement through his mobile phone. Through this, Hong Gil-dong reduced the price of chicken in the competitive store from 10,000 won to 9 thousand won, and by using his mobile phone, the advertisement contents of the internet advertisement was changed to "one chicken 9 thousand won", which enabled more rapid and active response. .

As such, changing the contents of the Internet advertisement according to the present invention can be easily and conveniently applied to a small capital store or the like in which the contents of the advertisement can be variously changed.

2 is a diagram illustrating an embodiment of a system for changing an Internet advertisement using a mobile communication terminal 10 according to the present invention.

As shown in Figure 2, the system for changing the Internet advertising using the mobile communication terminal 10 according to the present invention, the mobile communication terminal 10 (that is, advertising applications), advertising agency server 30, advertising Media company server 40 is included.

Here, since the system according to the present invention is made by using the advertising application of the mobile communication terminal 10, the description of the above-described advertising application will replace the description of the mobile communication terminal 10.

The advertisement agency server 30 includes an external linking unit 31, a first storage unit 32, a first control unit 33, and a first advertisement update unit 34, and the advertisement medium company server 40 includes a second unit. The advertisement update unit 41, the second control unit 42, the second storage unit 43, and the advertisement sending unit 44 are included.

First, the components of the advertising agency server 30 will be described in detail.

The external interworking unit 31 transmits / receives information necessary for an advertiser authentication process, an advertisement statistics check process, and an advertisement content change process by interworking with the advertisement application of the mobile communication terminal 10 through the swap gateway 20.

In addition, the external link unit 31 transmits / receives information necessary for the advertiser authentication process, the advertisement statistics checking process, and the advertisement content change process in association with the SMS interworking server 60.

The first storage unit 32 stores and manages advertiser information, advertisement statistics information, advertisement templates, and the like. In addition, the first storage unit 32 provides corresponding information (ie, advertiser information, advertisement statistics information, advertisement template, etc.) at the request of the first controller 33.

Here, the advertiser information includes the social security number of the advertiser, the ID and password of the advertiser, the advertiser's advertising template, the advertiser's running Internet advertising list (list). In addition, the advertisement statistics information represents the statistical information of the Internet advertisement executed in the past or the currently executed Internet advertisement.

The first control unit 33 controls the external link unit 31, the first storage unit 32, and the first advertisement update unit 34.

In addition, the first control unit 33 performs a corresponding process using information input from the external linking unit 31 (ie, information necessary for an advertiser authentication process, an advertisement statistics check process, and an advertisement content change process).

First, when the advertiser authentication information (that is, the resident registration number, ID and password, certificate, etc.) of the advertiser is input, the first control unit 33 checks the advertiser information stored in the first storage unit 32 to justify the Internet advertisement. Check and confirm that you are an advertiser. In this case, since the first control unit 33 authenticates the advertiser by a conventional method using the advertiser authentication information, a detailed description of the authentication process is omitted. In addition, the first control unit 33 allows the advertiser to proceed with the process described later only for the confirmed advertiser according to the advertiser authentication process.

In addition, when the advertisement statistics request message is input, the first controller 33 checks the advertiser information stored in the first storage unit 32 and displays the corresponding Internet advertisement list currently being executed by the request of the corresponding advertiser. Pass it to the application. Thereafter, the first controller 33 checks the advertisement statistics information stored in the first storage unit 32 with respect to the Internet advertisement selected from the Internet advertisement list, and delivers the advertisement statistics information to the advertisement application.

In addition, when an advertisement content change message is input, the first control unit 33 checks the advertiser information stored in the first storage unit 32 and displays an Internet advertisement list currently being executed at the request of the corresponding advertiser. Pass it to the application. Thereafter, the first control unit 33 checks the advertisement template stored in the first storage unit 32 with respect to the Internet advertisement selected from the Internet advertisement list, and delivers the advertisement template to the advertisement application. Thereafter, the first controller 33 updates the advertisement template stored in the first storage unit 32 when the advertisement template whose advertisement content is changed is transmitted from the advertisement application.

In particular, when the advertisement template whose advertisement content is changed is delivered, the first controller 33 updates the same advertisement template stored in the advertisement media company server 40 using the first advertisement update unit 34. Through this, the advertisement media company server 40 transmits the updated Internet advertisement to one or more websites where the advertisement is posted. This will be described in detail with reference to the components of the advertisement media company server 40.

On the other hand, when the advertising statistics information is reported from the advertising media company server 40 through the first advertising update unit 34, the first control unit 33, the advertising statistics information of the corresponding advertiser of the first storage unit 32 Update

The first advertisement update unit 32 interworks with the advertisement media company server 40 under the control of the first control unit 33 so that the advertisement templates stored in the servers 30 and 40 can be updated to the same state. In particular, the first advertisement update unit 32 transmits the advertisement template whose advertisement contents have been changed to the advertisement media company server 40 to update the same state. In this case, the first advertisement update unit 32 communicates with the second advertisement update unit 41 of the advertisement media company server 40 using eXtensible Markup Language (XML) / Simple Object Access Protocol (SOAP). Here, the description of the communication process using the XML / SOAP will be omitted since it will be easily understood by those skilled in the art.

On the other hand, the components of the advertising media company server 40 will be described in detail.

The second advertisement update unit 41 interworks with the first advertisement update unit 34 of the advertisement agency server 30, and transmits the changed advertisement template from the first advertisement update unit 34 to the second advertisement update unit 34. The storage unit 43 is updated.

The second control unit 42 controls the second advertisement update unit 41, the second storage unit 43, and the advertisement delivery unit 44.

In addition, the second controller 42 stores, in the second storage unit 43, an internet advertisement newly registered from the advertisement agency server 30 input through the second advertisement update unit 41. Thereafter, the second controller 42 updates the advertisement template whose advertisement content is changed from the advertisement agency server 30 through the second advertisement update unit 41.

In addition, the second control unit 42 collects advertisement statistics information such as the number of times the Internet advertisement is clicked on by the consumer while displaying the Internet advertisement on one or more websites through the advertisement transmitting unit 44, and the advertisement agency server 30. Report as.

The second storage unit 43 stores the same advertisement template provided from the advertising agency server 30 under the control of the second control unit 42. In addition, when the advertisement template whose advertisement content is changed is provided through the second updater 41, the second storage unit 43 updates the previously stored advertisement template with the changed advertisement template.

The advertisement transmitting unit 44 transmits and posts an Internet advertisement, which is a corresponding advertisement template, to one or more websites under the control of the second control unit 42.

3 is a flowchart illustrating a method of changing an Internet advertisement using a mobile communication terminal 10 according to the present invention.

As shown in FIG. 3, when the advertisement agency server 30 is connected by a request of an advertisement application mounted on the mobile communication terminal 10, the advertisement agency server 30 performs an authentication process according to the advertiser authentication information input by the advertiser (S100). ).

Thereafter, when the advertiser is authenticated in step S100, the advertising agency server 30 requests one of the advertisement statistics check or the advertisement contents change while responding to the advertisement application (S101).

First, when the advertisement statistics confirmation request is input from the advertisement application, the advertisement agency server 30 transmits a list of internet advertisements being executed (S102).

Then, the advertising agency server 30 is provided with identification information for the Internet advertising selected by the advertiser from the advertising application.

Thereafter, the advertisement agency server 30 inquires the advertisement statistics information of the corresponding internet advertisement according to the internet advertisement identification information and provides it to the advertisement application (S103).

On the other hand, the advertising agency server 30 transmits the list of running Internet advertising when the advertisement content change request is input from the advertising application (S104).

Then, the advertising agency server 30 is provided with identification information for the Internet advertising selected by the advertiser from the advertising application.

Thereafter, the advertisement agency server 30 transmits the advertisement template of the Internet advertisement selected to the advertisement application according to the Internet advertisement identification information (S105). In this case, the advertisement application may change the advertisement content of the advertisement template by the advertiser or provide a preview of the changed advertisement template to the advertiser.

On the other hand, the advertising agency server 30 is provided to the advertising media company server 40 to change the advertising content transmitted from the advertising application to be updated (S106).

4 is a configuration diagram of another embodiment of a system for changing the Internet advertisement using the mobile communication terminal 10 according to the present invention.

As shown in Figure 4, the system for changing the Internet advertising using the mobile communication terminal 10 according to the present invention, the SMS interlocking server 50, advertising agency server 30, advertising media company server 40 It can also be configured to include. Here, the advertisement agency server 30 and the advertisement media company server 40 performs the same function as that of FIG.

The SMS interworking server 50 includes an SMS transceiving unit 51, a third control unit 52, an advertiser authentication unit 53, an advertisement statistics report unit 54, an advertisement contents changing unit 55, and an SMS transmitting unit 55. It includes. In this case, the SMS interworking server 50 distinguishes and receives a short message transmitted by an advertiser using a pre-assigned dedicated phone number (hereinafter, referred to as "SMS dedicated number").

The SMS transmitting and receiving unit 51 receives a short message (SMS) transmitted through the SMSC 60 in the mobile communication terminal 10 and delivers it to the third control unit 52, generated by the third control unit 52 The short message is delivered to the SMSC 60.

The third control unit 52 analyzes the message content of the short message (SMS) transmitted from the SMS transmission and reception unit 51 to determine a corresponding control command, and the control command is a corresponding component (that is, the advertiser authentication unit 53). , The advertisement statistics report unit 54, the advertisement contents change unit 55]. That is, the third control unit 52 determines whether the control command set in advance in the message content of the transmitted short message is the advertiser authentication / advertisement confirmation / advertisement content change and delivers it to the corresponding component. At this time, the third control unit 52 delivers the control command only after the advertiser authentication process is performed, according to the short message including the control command for the advertisement statistics confirmation process and the change of the advertisement content.

When the short message including the advertiser authentication command is delivered, the third control unit 52 receives authentication information (for example, the ID and password of the advertiser and the social security number of the advertiser), which is written after the corresponding control command in the content of the short message. Transfer to advertiser verification unit 53. At this time, the third control unit 52 also transmits the calling number (that is, the phone number of the mobile communication terminal 10) of the short message to the advertiser authentication unit 53.

In addition, when the short message including the advertisement statistics confirmation command is delivered, the third controller 52 transmits the advertisement statistics confirmation request message to the advertisement statistics report unit 54 according to the control command in the message content of the short message. .

In addition, when the short message including the advertisement content change command is delivered, the third controller 52 transmits the advertisement content change request message to the advertisement content change unit 53 according to the control command in the message content of the short message.

Meanwhile, the third control unit 52 generates a short message at the request of the advertiser authentication unit 53, the advertisement statistics report unit 54, and the advertisement content change unit 55, and performs mobile communication through the SMS transmission / reception unit 51. Send to the terminal. That is, the third control unit 52 sets the received message as the "number of the mobile communication terminal 10" and the transmission number as "SMS dedicated number."

The advertiser verification unit 53 uses the advertiser authentication information transmitted from the third control unit 52 to query the advertising agency server 30 as to whether the advertiser is legitimate. For example, the advertiser authentication unit 53 may perform an authentication process using a password of the advertiser authentication information and a phone number of a mobile communication terminal which is a calling number.

Subsequently, when the advertiser verification unit 53 is approved as a legitimate advertiser in the advertising agency server 30, the advertiser verification unit 53 requests the third controller 52 to generate and transmit a short message requesting the advertiser to proceed to the next process.

The advertisement statistics report unit 54 confirms the advertisement statistics confirmation command transmitted from the third controller 52 and requests the advertisement agency server 30 for the currently running internet advertisement list. Accordingly, the advertisement statistics report unit 54 generates a short message on the Internet advertisement list delivered from the advertisement agency server 30 and transmits the generated short message to the third control unit 52 to be transmitted to the mobile communication terminal 10.

Subsequently, when the advertisement statistics information of the corresponding Internet advertisement is requested from the third controller 52, the advertisement statistics report unit 54 inquires the advertisement statistics information from the advertisement agency server 30 to the third controller 52. To pass. Accordingly, the third controller 52 generates a short message including the advertisement statistics information and transmits the short message to the mobile communication terminal 10.

The advertisement contents changing unit 55 checks the advertisement contents changing command transmitted from the third controller 52 and requests the advertisement agency server 30 for the currently running internet advertisement list. Accordingly, the advertisement statistics report unit 54 generates a short message on the Internet advertisement list delivered from the advertisement agency server 30 and transmits the generated short message to the third control unit 52 to be transmitted to the mobile communication terminal 10.

Subsequently, when the advertisement contents change request of the corresponding Internet advertisement is requested from the third controller 52, the advertisement contents changing unit 55 transmits the corresponding Internet advertisement identification information and the advertisement contents change information to the advertisement agency server 30.

Accordingly, the advertisement agency server 30, as described above in FIG.

5 is a flowchart of another embodiment of a method of changing an Internet advertisement using the mobile communication terminal 10 according to the present invention. Here, the advertisement agency server 30 transmits and receives a short message with the mobile communication terminal 10 through the SMS interworking server 50, but a description thereof is omitted for convenience.

As shown in FIG. 5, when receiving the short message from the mobile communication terminal 10, the advertising agency server 30 authenticates the advertiser according to the advertiser authentication procedure (S150). At this time, the short message includes a calling number, a telephone number of the mobile communication terminal 10, a receiving number is an SMS-only number, and includes advertiser authentication information in the content of the message.

Thereafter, when the advertiser is authenticated, the advertisement agency server 30 transmits a short message to the mobile communication terminal 10 requesting confirmation of advertisement statistics or change of advertisement contents (S151).

The advertisement agency server 30 operates as follows according to whether the short message transmitted from the mobile communication terminal 10 in step S151 is an advertisement statistics confirmation request message or an advertisement contents change request message (S152).

First, the advertising agency server 30 transmits the currently running Internet advertising lease in a short message in accordance with the advertisement statistics confirmation request message (S153).

Then, the advertising agency server 30 when the short message containing the identification information for the selected Internet advertising from the mobile communication terminal 10 is responded, the short message containing the advertising statistics information of the selected Internet advertising mobile communication Transmission to the terminal 10 (S154).

Meanwhile, the advertisement agency server 30 transmits the currently executed Internet advertisement list in a short message according to the advertisement content change request message (S155).

Then, the advertising agency server 30 checks the Internet advertisement identification information and the advertisement content change information in the short message transmitted from the mobile communication terminal 10 to change the advertisement content (S156).

Subsequently, the advertisement agency server 30 transmits the updated Internet advertisement to the advertisement media company server 40 to be updated (S157).

As described above, the method of the present invention may be implemented as a program and stored in a recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form. Since this process can be easily implemented by those skilled in the art will not be described in more detail.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by the drawings.

The present invention as described above has the effect of changing the content of the Internet advertising while confirming the consumer's response to the Internet advertising in real time.

In addition, the present invention has the effect of reducing the cost and time required to change the Internet advertising process.

Claims (9)

In the system that is connected to the swap gateway and short message service center, stores the Internet advertisement produced at the request of the advertiser and changes the Internet advertisement posted on the Internet, Advertiser terminal means equipped with an application for performing the advertiser authentication request, advertisement statistics request and confirmation, advertisement content request and change; Storage means for storing the advertisement information of the advertiser information, the advertisement statistics information and the running Internet advertisement; Authentication means for authenticating an advertiser by inquiring advertiser information of the storage means by an advertiser authentication request of the advertiser terminal means; Advertisement statistics providing means for providing a list of advertisements being executed by an advertisement statistics request of the advertiser terminal means and inquiring advertisement statistics information corresponding to the advertisement list selection information from the storage means; Providing a list of advertisements being executed in response to an advertisement content request of the advertiser terminal means, and provides the advertisement content information corresponding to the advertisement list selection information from the storage means to provide the advertisement contents change request to the storage means. Advertisement contents changing means for updating the stored advertisement contents with the changed advertisement contents; And Ad media means for collecting and storing the advertising statistics information of the Internet advertisement currently in the storage means, and reflects the advertisement contents of the Internet advertisement stored in the storage means in real time System for changing the Internet advertising using a mobile communication terminal comprising a. According to claim 1, Upon checking the content of the short message transmitted using the preset reception number in the advertiser terminal means, if it is determined to be one of an advertiser authentication command, an advertisement statistics command, and an advertisement content change command, the authentication means and the advertisement statistics are provided according to the command. And a short message interworking means for generating a short message and transmitting the result of the processing to the means and the advertisement contents changing means to the advertiser terminal means. The method of claim 2, And a system for changing the Internet advertisement by using the mobile communication terminal, characterized in that the short message interlocking means distinguishes and determines the commands by a pre-assigned tag. According to claim 1, In the advertiser terminal means, the application is a system for changing the Internet advertising using a mobile communication terminal, characterized in that for confirming the preview of the Internet advertising changes advertising content. The method according to claim 1 or 2, Internet advertising in the storage means is a system for changing the Internet advertising using a mobile communication terminal, characterized in that the advertising content is produced according to a template form having a predetermined pattern. In the method for changing the Internet advertising using a mobile terminal, A first step of authenticating an advertiser using advertiser authentication information transmitted from the mobile communication terminal when the application mounted on the mobile communication terminal is connected through the wireless Internet; A second step of delivering a list of currently executed internet advertisements and providing advertisement statistics information corresponding to the advertisement list selection information when the advertisement statistics are requested from the application; A third step of delivering a list of currently executed internet advertisements and providing advertisement contents corresponding to the advertisement list selection information when a change of advertisement contents is requested from the application; And A fourth step of updating the changed advertisement contents with advertisement contents in the Internet advertisement, when the advertisement contents change request is requested. How to change the Internet advertising using a mobile communication terminal comprising a. In the method for changing the Internet advertising using a mobile terminal, A first step of confirming, when a short message including any one of a preset advertiser authentication command, an advertisement statistics request command, and an advertisement content change command is transmitted from the mobile communication terminal using a preset reception number; A second step of authenticating an advertiser using the advertiser authentication command if the command is an advertiser authentication command; A third step of providing, if the command is an advertisement statistics request command, a short message of an advertisement list currently being executed and providing the corresponding advertisement statistics information in a short message according to a response message including the advertisement list selection information; A fourth step of providing the advertisement contents in a short message according to a response message including the advertisement list selection information by providing the advertisement list currently executed as a short message if the command is an advertisement contents changing instruction; And A fifth step of updating the changed advertisement contents to the advertisement contents of the internet advertisement when the changed advertisement contents are transmitted from the mobile communication terminal to the short message. How to change the Internet advertising using a mobile communication terminal comprising a. In the server for changing the Internet advertising using a mobile communication terminal, A function of authenticating an advertiser using advertiser authentication information transmitted from the mobile communication terminal when an application mounted on the mobile communication terminal is connected through a wireless internet; A function of delivering a list of currently executed internet advertisements and providing advertisement statistics information corresponding to the advertisement list selection information when advertisement statistics are requested from the application; A function of delivering a list of currently running internet advertisements and providing advertisement contents corresponding to the advertisement list selection information when a change of advertisement contents is requested from the application; And A function of updating the changed advertisement contents with advertisement contents in the internet advertisement when the advertisement contents change request is requested. A computer-readable recording medium having recorded thereon a program for realizing this. In the server for changing the Internet advertising using a mobile communication terminal, A function of checking the commands when a short message including any one of a preset advertiser authentication command, an advertisement statistics request command, and an advertisement contents change command is transmitted from the mobile communication terminal using a preset reception number; If the command is an advertiser authentication command, a function of authenticating an advertiser using the advertiser authentication command; If the command is an advertisement statistics request command, providing a list of currently executing advertisements in a short message and providing the corresponding advertisement statistics information in a short message according to a response message including the advertisement list selection information; If the command is an advertisement contents change instruction, providing a advertisement message currently being executed as a short message and providing the advertisement contents as a short message according to a response message including the advertisement list selection information; And A function of updating the changed advertisement contents to the advertisement contents of the internet advertisement by checking the short message when the changed advertisement contents are transmitted to the short message from the mobile communication terminal. A computer-readable recording medium having recorded thereon a program for realizing this.

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