KR20080060715A - System and method for providing information of region shops - Google Patents

Abstract

A system and a method for providing information of local shops are provided to enable local cable broadcasting subscribers to search/obtain detail information of the local shop easily and order/reserve goods/services through a TV set. A subscriber database(140) is constructed by matching information related to a local cable broadcasting subscriber with a subscriber terminal ID. A local shop AD(ADvertisement) database(150) stores is construed by matching local shop information including goods/service information and a classification item classifying local shops with a local shop ID. A local AD server(120) provides a subscriber terminal with first screen information set for enabling the subscriber to search the local shop according to a classification rule when local shop search menu selection information and the subscriber terminal ID are received from the subscriber terminal. The local AD server provides the subscriber terminal with second screen information including the goods/service information of the local shop when local shop selection information and the subscriber terminal ID are received from the subscriber terminal.

Description

System and method for providing information of region shops}

1 is a block diagram of a local business information providing system according to an embodiment of the present invention.

2A and 2B are diagrams showing an example of information registered in the subscriber database and the local business advertisement database shown in FIG. 1, respectively.

3A and 3B are flowcharts illustrating a method for providing local establishment information in response to a subscriber request of the local establishment information providing system shown in FIG.

* Description of the symbols for the main parts of the drawings *

110: web server 112: web page provider

114: upload processing unit 120: local ad server

122: category search processing unit 124: local business search processing unit

126: map processing unit 130: order / reservation processing unit

140: subscriber database 150: local business advertising database

The present invention relates to a system and method for providing additional service using a cable broadcasting system, and more particularly, to a system and method for providing local business information for introducing local businesses to local subscribers.

Local cable operators who provide cable broadcasting to local residents provide broadcasting programs by broadcasting or purchasing contents provided by cable or terrestrial broadcasters to local subscribers. Operate your business in a way that you provide to your subscribers. These local cable operators provide advertising videos that introduce local businesses as needed between broadcast programs or on specific channels, and local business introduction video ads provided to subscribers by local cable operators can be provided to local residents. As provided, the advertising effect is shown to be very high.

However, in the conventional method of providing local area advertisement video of local cable operators, the advertisement video of a specific company is unilaterally delivered to subscribers, and when a subscriber wants to obtain information about another company in the region, Only through the media, there was no way to access the information of the desired company through the TV media. Of course, with the advent of interactive TV, broadcasts are provided to obtain additional information about products / services within the advertising video, but this is also a limited product / service within the advertising video of interactive TV, and similar products / services companies or businesses in the region. If you want to know there was no way for the viewer to know the information you want.

In addition, even if you are a resident of the same area, it is not easy to know the information about local businesses in general, so local information magazines that introduce local businesses can be published to revitalize the local economy and obtain information on local businesses to residents. The magazines only introduced business names and phone numbers, so local residents had limited knowledge of local businesses' products and services.

In addition, local small businesses know that TV is effective as an advertising medium, but due to the high cost of advertising production, TV advertising is often overwhelmed, compared to large businesses located in the same or nearby areas. There was a problem of low competitiveness.

SUMMARY OF THE INVENTION An object of the present invention is to provide a system and method for providing a local information service to a local cable broadcasting subscriber so that they can easily search and obtain detailed information through a TV medium for a local business. .

In addition, an object of the present invention is to provide a system and method for providing local information that allows cable broadcasting subscribers to easily order / reserve goods / services handled by local businesses.

The local business information providing system according to the present invention for achieving the above object comprises a subscriber database constructed by matching the local cable broadcasting subscriber-related information to the subscriber terminal identification information provided in the home of the local cable broadcasting subscriber; A local business advertisement database constructed by matching classification items classified according to a pre-set classification criterion with the local business together with local business related information including product / service information of a local business in accordance with local business identification information; A broadcast transmitter for transmitting broadcasts to local subscriber terminals; And when the local business search menu selection information is transmitted from the subscriber terminal together with the subscriber terminal identification information, the first screen information configured to allow the subscriber to search the local businesses according to the classification criteria for classifying the local businesses based on the subscriber terminal identification information. Provided to the subscriber terminal, if the selected information about a specific local business from among the local businesses provided through the first screen information together with the subscriber terminal identification information from the subscriber terminal is delivered to the product / service detailed information for the specific local business And a local advertisement server providing the second screen information to the subscriber terminal.

In accordance with another aspect of the present invention, there is provided a method for providing local business information, the method comprising: building a subscriber database by matching local cable broadcasting subscriber related information with terminal identification information provided for each local cable broadcasting subscriber; Constructing a local business advertisement database by matching item information of each local business according to at least one classification criterion together with local business related information including local business product / service information to local business identification information; When the local business search menu selection information is transmitted from the subscriber terminal together with the subscriber terminal identification information, the first screen information set up to allow the subscriber to search for local businesses according to the classification criteria for classifying local businesses is based on the subscriber terminal identification information. Providing to the terminal; Second screen information including product / service detailed information on the specific local business when the selected information about the specific local business is delivered from the subscriber terminal together with the subscriber terminal identification information together with the terminal information provided through the first screen information. Providing to the subscriber station; characterized in that it comprises a.

In the method, the local business advertising database may include an advertising video of the local business, the second screen information may include the advertising video information of the local business.

In addition, in the above method, each local establishment is classified by applying at least one or more of the classification criteria by industry type, region, and mutual alphabetical order, wherein the first screen information is the subscriber sorting criteria by industry, region, and mutual At least one of the classification criteria may be set to search for local businesses.

In the above method, the first screen information further includes an input window configured to allow a subscriber to search for a desired local business through the name of the local business, and if the mutual search word of the local business is transmitted through the input window, The method may further include searching for the local business advertisement database and providing second screen information of the local business corresponding to the search word. In this case, the second screen information may be provided by searching the Hangul initials of the local businesses registered in the local business advertisement database with respect to the Hangul initial search terms of the local businesses transmitted through the input window. If there is more than one local business corresponding to the search word corresponding to the search word, each local business is provided as a list including division information that can distinguish each other prior to providing the second screen information.

In addition, in the method, the second screen information includes a business location view menu set to display map information for a local business, and if the business location view menu selection information is received from a subscriber terminal, the affiliated or provided map data. The method may further include providing map information indicating a location of the local establishment to the corresponding subscriber terminal.

In addition, in the method, the second screen information is the order / reservation menu and the selected product / service according to the order / reservation menu and the order / reservation menu selection information is set so that the subscriber can select and input the information related to the order / reservation for each product / service The order / reservation request screen information set to input order / reservation information for the subscriber / receive request information through the order / reservation request screen information and match the subscriber terminal identification information to the subscriber database The method may further include registering with. When the order / reservation request information is transmitted from the subscriber terminal through the second screen information, the order / reservation receiving terminal of the local business registered in the local business advertisement database based on the local business identification information where the order / reservation request is generated Searching for identification information; And the contact / address information of the subscriber registered in the subscriber database together with the order / reservation request information of the subscriber to the order / reservation receiving terminal provided in the local business based on the order / reservation terminal identification information of the local business. Transmitting; may further include.

The system and method for providing local business information of the present invention as described above enables local wired broadcasting subscribers not only to easily search for local businesses through categories or search terms, but also to obtain product / service information of local businesses together with their videos. When ordering goods or services or making reservations, you can selectively enter only the order quantity or the number of people and time you need to order and make reservations, as well as the location of local businesses. Make sure that the map information is correctly recognized.

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

1 is a block diagram of a system for providing regional information according to the present invention. The system includes a web server 110, a local advertisement server 120, an order / reservation processor 130, a subscriber database 140, and a local business advertisement database 150.

The web server 110 services Internet users to access the website of the cable broadcasting company as needed. For this purpose, web pages containing the contents of the service of the cable broadcasting company are stored in the preset folder of the web server, and the web pages and regions introducing the cable broadcasting company and the products / services owned to the Internet users are stored in these web pages. There is a web page for communication between cable broadcasting subscribers and businesses, and a web page set up for a registered local operator to input and upload information related to the business introduction through an Internet terminal. Accordingly, the web server 110 is a web page providing unit 112 for providing a web page to a requesting terminal in response to a request by an internet user or a local operator and a multimedia uploaded by the local operator through his or her internet terminal. It includes an upload processing unit 114 to match the local business identification information to be registered in the local business advertising database 150.

The local advertisement server 120 transmits the local business search menu selection information selected to search for local businesses while the cable broadcasting subscriber is watching the cable broadcasting or connected to the cable broadcasting system, and then the local businesses are assigned to one or more classification criteria. According to the selected search menu, the list of local businesses classified items are provided or a list of local businesses is provided, and if a specific local business is selected, detailed information on the selected local business is provided. Herein, the navigation menu according to the local business classification criteria may provide at least one or more of the classification criteria including the business category, regional, and alphabetical order menus of the local businesses as a search menu, and the corresponding category item and // Or provide a list of local businesses. In addition, the local advertisement server 120 provides a search input window with search menus so that subscribers can search local businesses through each other. The local advertisement server 120 provides screen information displaying the location information of the local business on the map when the subscriber selects the local business location view menu on the detailed information screen of the specific local business. To this end, the local advertisement server 120 includes a category search processor 122, a local business search processor 124, and a map processor 126.

The order / reservation processing unit 130 requests the subscriber / entry by inputting the quantity or reservation and the number of persons / products and services of the local business on the detailed information screen, and then identifies the subscriber terminal and the local business identification information on the provided screen. Based on this, the order / reservation information is provided to the order / reservation receiving terminal of the local establishment together with the address and contact information of the subscriber registered in the subscriber database.

The subscriber database 140 is constructed by matching the information related to the local cable broadcasting subscription with the identification information of the subscriber terminal provided in the subscriber's home. Herein, the subscriber station refers to a set-top box for providing cable broadcasting. In addition to this, various tools for identifying a subscriber while watching cable broadcasting may be used as the subscriber terminal. 2A shows an example of information registered in the subscriber database 140.

The local business advertisement database 150 is constructed by matching the local business-related information including the product / service information of the local business together with the classification items classified according to the classification criteria preset by the local business. 2B shows an example of information registered in the local business advertisement database 150. Here, although the industry type field shown in FIG. 2B is illustrated as registering a single item according to the industry classification criterion, the industry type field may be classified in advance into various detailed items in advance. That is, when the industry is registered as a restaurant, the second classification item may be further classified by classifying into detailed items such as Korean food, Chinese food, and Japanese food according to the type of the product as the second classification standard. In addition, although the local business advertisement database 150 is not shown in FIG. 2, subscribers' order / reservation details may be further registered by matching the local business identification information, and the cable broadcasting company may transmit such order / reservation details to the local business. It can be used as a basis for calculating fees.

3A and 3B are flowcharts illustrating an embodiment of a method for providing local business information according to a subscriber request in the local business information providing system shown in FIG. 2. In the flowchart of FIG. 3, the subscriber database is constructed by matching the local cable broadcasting subscriber related information with the terminal identification information provided to the local cable broadcasting subscriber, and each local business together with the local business related information including local business product / service information. It is assumed that item information classified according to at least one classification criterion is constructed in the local business advertisement database by matching the local business identification information. In the following description, screens provided to search for local businesses desired by the subscriber are named as first screen information, and detailed information screens of local businesses selected by the subscriber are named as second screen information.

In the above system, the local business search menu is requested from the subscriber terminal together with the subscriber terminal identification information from the subscriber terminal as the subscriber selects the local business search menu set through the screen provided to the subscriber or the terminal and the remote controller to obtain information about the local business. When the local advertisement server 120 categorizes local businesses by industry, region, and mutual order, the local advertisement server 120 subscribes the menus by industry, region, and mutual order to the local businesses so that subscribers can decide how to search for local businesses. Provided to the subscriber terminal based on the terminal identification information (310).

Thereafter, when the subscriber selects a search menu for each type of business through a remote controller or the like (315), the category search processor 122 provides a category menu according to the type of business of the local business registered in the local business advertisement database 150 (320). If the subscriber selects the regional search menu, the menu is provided with the menus of the jurisdictions in which the local business belongs.If the navigation menu is selected according to the trade name of the local business, the local business list is sorted alphabetically according to the business name of the local business. To provide.

Next, if there is a submenu of the menu selected by the subscriber, the category search processing unit 122 provides screen information on the subcategory menus of the category menu selected by the subscriber, and when the lowest category menu is selected (325), A list of local businesses corresponding to the category menu is provided (330). In this case, the list of local businesses is generally preferable to display the trade name, it is possible to display the contact number and the like with the trade name. In addition, the local business listing providing screen may further display an icon or specific information that may characterize each local business. In addition, the specific business category menu selected by the subscriber through the first screen information may provide a list of local businesses of the same industry located in the vicinity of the subscriber address. For example, if the subscriber selects 'Lunch' from the detailed category menu of the industry category, the subscriber is determined to have searched for a local business with the intention of delivering Chinese food, and thus, the neighboring area within a predetermined radius from the address where the subscriber terminal is installed. Only Chinese cuisine restaurants located in can provide a search list.

Next, when the subscriber selects a specific local business from the list of local businesses from the provided screen information (335), the category search processing unit 122 loads detailed information corresponding to the local business selected from the local business advertisement database 150 and detailed information. The second screen information, which is set in advance, is configured to be provided to the subscriber station (340). At this time, the category search processing unit 122 configures the second screen information by including the advertisement video when the advertisement video uploaded by the local establishment exists in the local establishment advertisement database 150.

Thereafter, as shown in FIG. 3B, when the subscriber requests the order / reservation through the order / reservation request screen information provided by selecting the order / reservation menu for each product / service of the local business from the second screen information, the order / reservation processing unit 130 is registered in the subscriber database 140 by matching the subscriber terminal identification information with respect to the order / reservation details delivered, local business advertisement database (150) based on the local business identification information for the local business where the order / reservation application occurred Order / reservation receiving terminal identification information of the local business registered in the sub-item based on the order / reserving terminal identification information of the local business and the order / reservation request subscriber registered in the subscriber database 140 Contact information and address information of the 350 is provided to the order / reservation receiving terminal provided in the local business. In this case, the order / reservation request screen information is set such that the subscriber can input only minimum items for order / reservation. That is, when ordering a product, only the quantity of the product is set to be selected and inputted, and in order to make a reservation by inputting only the reservation time and the number of people, the order / reservation application is completed. The subscriber can input only the minimum information and apply for the subscriber information because the subscriber information is already registered in the subscriber database 140. Thus, the method of delivering the subscriber related information to the local establishment only with the minimum input information of the subscriber is a TV medium. In addition to solving the problem of inconvenient input due to the characteristics of the subscriber can be greatly facilitated.

Meanwhile, in the above description, only the method of searching for a local business through a category menu according to the selection of each business type has been described. However, as described above, the subscriber may search for the local business by region or alphabetically. In this case, when searching by region, 'dong' for each administrative area in the jurisdiction can be provided as a menu item, and a mutual or business type menu can be provided for access to a desired local business for a particular copper selection in the subscriber's administrative area. In the search method for local businesses in alphabetical order, the local information can be provided by organizing screen information in alphabetical order according to each other.

In addition, in the local business search method proposed by the present invention, the first screen information may further include a search word input window so that a subscriber may search for a local business by inputting a business name as a search word. In this case, the search word may include initial properties of the local business. When the local business search word of the subscriber is transmitted through the search word input window, the local business search processing unit 124 of the local advertising server 120 searches for the business name or the initial properties of the local business in the local business advertising database 150. It is possible to provide the second screen information having detailed information of the local business corresponding to the. If there is more than one local business corresponding to the search word, a list of local businesses having a trade name corresponding to the search word may be provided so that the user may select a desired local business before providing the second screen information. At this time, for each local business in the list, the list may be displayed by adding brief information such as contact information. Through this, the subscriber can solve the desired order / reservation through the telephone directly without having to see the detailed information.

In addition, in the local advertisement server 120, when the subscriber selects the business location view menu to check the location of the local office for the local business provided by the second screen information, the subscriber location view menu selection information is transmitted from the subscriber terminal. The map processing unit 126 provides the requested subscriber terminal with map information indicating the location of the local business based on the map data provided or affiliated with the map processing unit 126. In this case, the map information may be provided as new screen information, or alternatively, may be displayed as part of the second screen information. This map information allows subscribers to accurately recognize the location of local businesses.

In the above description, the web pages and the screen information do not necessarily correspond to one screen each, but may be configured as a continuous screen through a menu button. In addition, it can be fully understood by those skilled in the art that databases can be configured as an integrated database or divided into multiple databases according to field properties. It should be understood that it is within the scope of the present invention.

The system and method for providing local business information according to the present invention provides local cable broadcasting subscribers with information about businesses in the same region through the TV media most frequently used in homes, so that subscribers watch TV and receive information about local businesses. In addition, local businesses can naturally introduce businesses through TV media, so that subscribers are provided with convenience and local businesses can get advertising opportunities so that they can compete in the same situation with the surrounding large companies. .

In addition, the present invention supports the transaction through the TV medium between the subscriber and the local establishment to facilitate the local economy.

In addition, the present invention may provide a new revenue model for local cable broadcasters.

Claims (18)

Constructing a subscriber database by matching local cable broadcasting subscriber related information with terminal identification information provided for each local cable broadcasting subscriber; Constructing a local business advertisement database by matching classification information of each local business according to at least one classification criterion together with local business identification information including local business product / service information to local business identification information; When the local business search menu selection information is transmitted from the subscriber terminal together with the subscriber terminal identification information, the first screen information set up to allow the subscriber to search for local businesses according to the classification criteria for classifying local businesses is based on the subscriber terminal identification information. Providing to the terminal; Second screen information including product / service detailed information on the specific local business when the selected information about the specific local business is delivered from the subscriber terminal together with the subscriber terminal identification information together with the terminal information provided through the first screen information. Providing to the subscriber terminal; Local business information providing method comprising a. According to claim 1, The local business advertising database includes a local business advertising video, And the second screen information includes advertisement video information of the local establishment. The method of claim 1, wherein each local business is classified by applying at least one or more of the classification criteria by industry, region, and mutual Canada sort, The first screen information is a method for providing local business information, characterized in that the subscriber is configured to search for local businesses through at least one of the classification criteria by industry, region, and mutual. The method of claim 3, wherein the list of local businesses of the same type of business located in the vicinity of the subscriber address is provided for the specific type of business selected from the subscriber through the first screen information. The method of claim 1, wherein the first screen information further comprises an input window configured to allow a subscriber to search for a desired local business through the name of the local business. When the mutual search terms of local businesses are transmitted through the input window, searching for the local business advertisement database and providing second screen information on the local businesses corresponding to the search terms further comprises providing the local business information. Way. 6. The method of claim 5, wherein the first screen information is provided by searching the first Korean characters of the local businesses registered in the local business advertisement database with respect to the first Korean characters of the local businesses transmitted through the input window. How to provide local business information. The method of claim 5 or 6, further comprising: if there is more than one local business corresponding to the search word, providing each list of local businesses before the second screen information in a list including division information that can distinguish each other from each other. Local business information providing method comprising the. According to claim 1, The second screen information includes a business location view menu set to display map information for the local business, Local business information further comprising the step of providing to the subscriber terminal the map information indicating the location of the local business based on the partnership or provided map data when receiving the business location view menu selection information from the subscriber terminal; How to Provide. The method of claim 1, wherein the second screen information is applied to the order / reservation menu and the selected product / service according to the order / reservation menu selection information configured to allow a subscriber to selectively input information related to order / reservation for each product / service. Includes order / reservation request screen information that allows you to enter order / reservation information for And matching the subscriber terminal identification information with respect to the order / reservation details delivered through the order / reservation request screen information and registering them in the subscriber database. The method of claim 9, When the order / reservation request information is transmitted from the subscriber terminal through the second screen information, the order / reservation receiving terminal identification of the local business registered in the local business advertising database based on the local business identification information where the order / reservation request is generated Searching for information; And The contact / address information of the subscriber registered in the subscriber database together with the order / reservation request information of the subscriber is transmitted to the order / reservation receiving terminal provided in the local establishment based on the identification information of the order / reservation receiving terminal of the local establishment. Local business information providing method comprising the; further comprising. A subscriber database constructed by matching local cable broadcasting subscriber related information with subscriber terminal identification information provided to the local cable broadcasting subscriber; A local business advertisement database constructed by matching classification items classified according to a pre-set classification criterion with the local business together with local business related information including product / service information of a local business in accordance with local business identification information; And When the local business search menu selection information is transmitted from the subscriber terminal together with the subscriber terminal identification information, the first screen information set up to allow the subscriber to search for local businesses according to the classification criteria for classifying local businesses is based on the subscriber terminal identification information. Provided to the terminal, if the selected information about a specific local business from the local businesses provided through the first screen information together with the subscriber terminal identification information from the subscriber terminal is included in the product / service detailed information for the specific local business Local business information providing system comprising a; local advertising server for providing the second screen information to the subscriber terminal. The method of claim 11, wherein the local business advertising database includes a local business advertising video, The second screen information further includes a local business information providing system, characterized in that it further comprises advertising video information of the local business. The method of claim 11, The local advertisement server further includes an input window configured to allow the subscriber to search for a desired local business through the name of the local business in the first screen information. And a local business search processing unit configured to provide second screen information about the local business that matches the search term by searching the local business advertisement database when the mutual search word of the local business is transmitted through the input window. Local business information providing system. The local business search processing unit of claim 13, wherein the local business search processing unit searches for the Hangul initial characters of local businesses registered in the local business advertisement database with respect to the first Hangul initial search terms of the local businesses transmitted through the input window. Local business information providing system, characterized in that for providing a second screen information for. 15. The method of claim 13 or claim 14, wherein the local business search processing unit can distinguish each local business before providing the second screen information, if there is more than one local business corresponding to the search word transmitted through the input window Local business information providing system, characterized in that provided in a list including the information. 12. The method of claim 11, wherein the second screen information includes a business location view menu set to display map information for a local business, The local advertisement server may further include a map processor configured to provide map information indicating the location of the local establishment to the corresponding subscriber terminal based on the associated or provided map data when the selection information of the restaurant location view menu is received from the subscriber terminal. Local business information providing system, characterized in that. The selected product / service according to claim 11, wherein the second screen information includes an order / reservation menu and a function of allowing the subscriber to input information related to order / reservation for each product / service. Contains order / reservation request screen information, which allows you to enter order / reservation information for, The local advertisement server includes an order / reservation processing unit that registers in the subscriber database by matching the subscriber terminal identification information with respect to the order / reservation details delivered through the order / reservation request screen information. Provide system. 18. The method of claim 17, wherein the order / reservation processing unit receives the order / reservation request information through the second screen information from the subscriber terminal to the local business advertising database on the basis of the local business identification information where the order / reservation request occurred Search for order / reservation receiving terminal identification information of the registered local business, and order / reservation receiving terminal of the local business together with contact information and address information of the subscriber registered in the subscriber database. Local business information providing system, characterized in that for transmitting to the order / reservation receiving terminal provided in the local business based on the identification information.

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