KR100942269B1 - Mobile Device for Personalized EPG Service Under two-way Mobile Broadcasting Service. - Google Patents

Abstract

The present invention relates to a mobile receiving terminal for providing a personalized EPG in a two-way mobile broadcasting environment, and more particularly, to receive EPG information in a single integrated application by receiving different EPG information from a plurality of mobile broadcasting providers in a mobile receiving terminal. Two-way mobile broadcasting environment that provides or recommends by comparing EPG information of a plurality of mobile broadcasting providers with preference information of users registered and changed in the terminal, and filtering and recommending EPG information optimally matched to the broadcasting patterns of individual users. The present invention relates to a mobile receiving terminal that provides a personalized EPG.

EPG, Personalized EPG, Personalized EPG, Mobile Broadcasting, Mobile TV, DMB, IPTV, Mobile IPTV.

Description

Mobile receiver terminal that provides personalized EP in two-way mobile broadcasting environment {Mobile Device for Personalized EPG Service Under two-way Mobile Broadcasting Service.}

The present invention relates to a mobile receiving terminal for providing a personalized EPG in a two-way mobile broadcasting environment, and more particularly, to receive EPG information in a single integrated application by receiving different EPG information from a plurality of mobile broadcasting providers in a mobile receiving terminal. Two-way mobile broadcasting environment that provides or recommends by comparing EPG information of a plurality of mobile broadcasting providers with preference information of users registered and changed in the terminal, and filtering and recommending EPG information optimally matched to the broadcasting patterns of individual users. The present invention relates to a mobile receiving terminal that provides a personalized EPG.

In general, mobile broadcast EPG services are provided by satellite DMB, terrestrial DMB, mobile communication wireless / mobile Internet, DVB-H, MediaFLO, and mobile IPTV broadcasting service providers.
Therefore, a user must spend excessive time and effort in operating a separate menu button or menu navigation and driving an EPG application in order to inquire / search for broadcasting program information of each operator.
However, there is a problem that it is not easy to search / search for the program information desired by the program among the program information scattered by broadcasting companies.
In addition, the mobile terminal developer has to develop a similar service function independently to provide porting to the terminal, thereby increasing the overall development cost of the mobile terminal.

A typical EPG service agency collects EPG information of various media such as wired / wireless broadcasting, digital terrestrial broadcasting, digital satellite broadcasting, DMB, and mobile IPTV from a program provider (PP: Program Provider) and provides them for each service provider. If G service provider deems it necessary, EPG information can be processed and provided to mobile broadcasting service provider in one integrated form. Therefore, mobile receiving terminal can receive integrated EPG information and provide it to customers. Terminal manufacturers can provide integrated EPG services with only one EPG application development and porting.However, in order to secure new customers, retain customers, and increase ad revenues by increasing viewership through strengthening and differentiated broadcasting content competitiveness among mobile broadcasters. Realistically integrated EPG information in fierce competition A difficult situation.

Moreover, even if the EPG service agency can provide the integrated EPG information service by agreement between the operators, it is impossible because the EPG service bandwidth of each mobile broadcasting company is not enough, and it is impossible to transmit and receive broadcast signals for each mobile broadcaster. Although the decoding and channel switching methods are different, integrated EPG information can be received and provided by the customer receiving terminal, viewing EPG information, viewing reservation, recording reservation, viewing channel switching, etc. is virtually impossible. In the broadcasting environment where the limitations of broadcasting exist, if there is a difference between the actual broadcasting operation information when providing integrated EPG information through the EPG service agency, it may make it difficult for the mobile broadcasting service providers to respond immediately, and there is a difference between the EPG programming information and the actual broadcasting operation program. Handling naturally occurring customer complaints Customer dissatisfaction may lead to increased customer dissatisfaction, resulting in lower overall customer satisfaction, leading to a loss of confidence in the integrated EPG information service, leading to service interruption.

In addition, the EPG of the conventional mobile broadcasting mobile receiving terminal is provided in the EPG applications different from the terrestrial DMB, satellite DMB, and wireless Internet broadcasting so that the user can search / search the program guide information of each different mobile broadcasting service provider You have to take complicated menu navigation such as running different EPG information providing applications or visiting wired / wireless Internet EPG information providing site, and users need a lot of time and effort to search / search the program list or broadcasting date and time they want. In addition, mobile broadcasters cannot expect to improve their viewership due to the lack of a timely way to inform their customers of the program content they want to provide, and ultimately, the vicious cycle of low ads and low sales. I had to be .

Accordingly, the present invention has been made to solve the above conventional problems,

An object of the present invention is to convert and process the EPG information received from different mobile broadcasting providers or EPG service providers in one reference EPG data format in the mobile receiving terminal that the customer is carrying and store and manage in one EPG The application to provide the user with the EPG information of a plurality of broadcasters.

It is another object of the present invention to provide a user with an EPG information search and retrieval provided by a plurality of mobile broadcasting providers in the integrated EPG of the mobile terminal.

Another object of the present invention is to selectively filter the EPG information according to the customer's preferences and recommend it to the user by the mobile receiver terminal which the customer carries with respect to the vast EPG information received from a plurality of mobile broadcasters or EPG information providers. This is to reduce the burden of searching and retrieving the user's preferred EPG information.

Another object of the present invention is to set the personalization information related to the program preferred to provide only the best EPG information that the customer prefers by judging the customer's mobile terminal when changing the hourly, weekly, seasonal, sociocultural interests The value is to register and change in real time.

Still another object of the present invention is to enable the mobile terminal to always manage the latest optimal EPG information by actively requesting the latest EPG information from a plurality of mobile broadcasting providers or EPG information providers.

Another object of the present invention is to collect and analyze program viewing, listening, and usage behavior information of each mobile terminal user's personal preference program in order for the mobile broadcasting service provider or EPG information provider to improve program viewership and increase advertising revenue. By creating and recommending separate organization information, it is possible to prevent issues and claims about privacy infringement and personal information collection, and to reduce costs.

Another object of the present invention is to increase the EPG ad sales by increasing the user's convenience and accessibility, and usability by filtering and providing only the program preference information of each user in the mobile receiving terminal to increase the EPG advertising sales. have.

Mobile receiving terminal for providing a personalized EPG in the interactive mobile broadcast environment of the present invention for achieving the above object,

Receive simultaneous or sequentially receiving EPG information including different program information from one or more EPG service providing means, including at least one or more of service provider ID, network ID, service channel ID, program event ID, EPG data version information An EPG information receiving unit which manages reception;

Service provider ID, network ID, service provider name, service channel ID, service channel name, program event ID, program event name, program attribute code in order for the user to easily view and search the EPG information received by the EPG information receiver. , At least one or more of program classification code, genre code, viewing age restriction code, broadcasting start time, broadcasting (screening) duration, free classification, program summary information, program details, coupon existence, coupon type code, EPG data version information And an EPG information processing unit for comparing and sorting tags and EPG data according to a predefined EPG data management format and formatting and sorting the sorted data.

As described above, in the two-way mobile broadcast environment of the present invention, the mobile receiving terminal for providing a personalized EPG,

Satellite DMB, Terrestrial DMB, Mobile Communication Wireless / Portable Internet, DVB-H, MediaFLO, Mobile IPTV Broadcasting Service The service provided by service providers can use separate menu button operation or menu to search / search for program information of each service provider. There is no need to spend excessive time and effort on navigation and driving EPG applications, and it is easy to search / search only program programming information among program programming information scattered by broadcasting companies, and mobile terminal developer develops similar service functions. It is possible to reduce the development cost of mobile receiver terminal by developing as a single integrated EPG device and porting it to the terminal, and mobile broadcasting service provider or EPG service agency can provide wired / wireless broadcasting and digital terrestrial broadcasting to provide integrated EPG information to customers. , Digital satellite broadcasting, DMB, mobile IPTV, etc. There is no need to provide integrated EPG information by collecting media EPG information from program providers (PP) and processing it into a single standard EPG form, and securing new customers through strengthening and differentiated broadcasting contents competitiveness by mobile broadcasters. Retaining customers and increasing advertising revenue due to increased viewership can be related to the customer's needs for receiving integrated EPG services. One mobile broadcaster can dedicate a broadcast service band to provide EPG information from other mobile broadcasters. There is no need, and customers can purchase mobile receiver terminal as well as receive integrated EPG service at low cost.Even if mobile broadcasting service providers are different, it is easy to schedule viewing, recording reservation, and switching channel in integrated EPG. Even in a broadcasting environment where the limitations of EPG information itself exist If there is a difference with the report, the mobile broadcasting service provider can immediately respond to each other, and the customer complaint handling process that occurs when there is a difference between the EPG program information and the actual broadcasting operation program can be promptly responded to when customer complaints occur. In addition, customers can receive only the EPG information they prefer from the EPG information of a plurality of mobile broadcasters, thereby reducing the time and effort of searching and searching EPG information, and providing integrated EPG or personalized EPG. As a result, the frequency of EPG usage can be increased, thereby providing an effect that can be used as another advertisement providing channel.

With reference to the accompanying drawings will be described in detail a preferred embodiment of a mobile terminal for providing a personalized EPG in the present invention interactive mobile broadcast environment.

1 is an overall configuration diagram of a mobile terminal for providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention, and FIG. 2 is a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention. FIG. 1 is a flowchart illustrating a method for processing an integrated EPG of a mobile receiver terminal.

1 and 2, the mobile receiving terminal 200 for providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention is an EPG information receiving unit 201, EPG information processing unit 202 , An integrated EPG display unit 203, and an EPG information request unit 208.

The EPG information receiving unit 201 simultaneously or sequentially receives EPG information including different broadcasting program programming information from one or more EPG service providing means 100, thereby providing service provider ID, network ID, service channel ID, program event ID, It receives and manages at least one of the EPG data version information.

The EPG information processing unit 202 is a service provider ID, a network ID, a service provider name, a service channel ID, a service channel name so that a user can easily view and search the EPG information received by the EPG information receiver 201. , Program Event ID, Program Event Name, Program Attribute Code, Program Classification Code, Genre Code, Age Limit Code, Broadcasting Start Time, Broadcast (Screening) Duration, Free Classification, Program Summary Information, Program Details, Coupon Availability, Coupon The tag and the EPG data are compared and sorted according to a predefined EPG data management format including at least one of a type code and EPG data version information, and the modified data is formatted and transformed.

In order to achieve the object of the present invention, the following configuration is required.

That is, the EPG service providing unit 100 collects broadcast program listing information from a program provider or an EPG information service agency, verifies the collected broadcast program schedule information, and recognizes the collected program information in an EPG receiving and processing device of a mobile receiving terminal. It performs formatting and data conversion, and transmits EPG information to the mobile broadcasting network at regular intervals or provides EPG information requested by the mobile receiving terminal 200 to the wireless Internet or the portable Internet.

In this case, the mobile receiving terminal 200 receives and formats EPG information including different broadcasting program programming information from one or more broadcasting service providers or EPG service providers, and transforms and sorts them so that the user can receive various EPGs of each of the plurality of broadcasting service providers. EPG information customized for each user by filtering and recommending EPG information by referring to user preference information registered in the personalization information setting value in order to provide convenient information or selectively providing only EPG information that the user prefers. Can be provided.

To this end, the EPG service providing means 100 includes an EPG data collecting unit 101, EPG data verification unit 102, EPG data format conversion unit 103, and EPG data transmission unit 104.

The EPG data collecting unit 101 is a service provider ID, a network ID, a service provider name, a service channel ID, a service channel name, a program event ID, a program event name, and the like for a program that is currently to be provided in the future based on various broadcast program providers. EPG including at least one of program attribute code, program classification code, genre code, viewing age restriction code, broadcasting start time, broadcasting (screening) duration, free classification, program summary information, program detail information, coupon existence, coupon type code Collect and manage your data.

The EPG data verification unit 102 checks and corrects whether or not error data is included in the collected EPG data.

The EPG data format conversion unit 103 can recognize the collected and verified EPG data in the EPG information receiving unit 201 of the mobile receiving terminal 200. The service provider ID, network ID, service provider name, service channel ID, service channel name, program event ID, program event name, program attribute code, program classification code, code, viewing age restriction code, broadcasting start time, broadcasting (screening) duration, free classification, program summary information, program detail information, For each EPG data item including at least one of coupon existence, coupon type code, and EPG data version information, a predefined tag of data type and length is generated, converted, and managed.

The EPG data transmission unit 104 transmits the EPG data to the mobile receiving terminal 200.

In addition, according to an additional aspect of the present invention, the integrated EPG display unit 203 that the mobile receiving terminal 200 further includes a plurality of broadcasts by the user through the EPG information processed by the EPG information processing unit 202. Broadcaster service provider ID, network ID, service channel ID, program attribute code, program classification code, genre code, viewing age restriction code, broadcasting start time, broadcasting (screening) duration, Display for easy inquiry or search based on at least one condition among free and classified, coupon existence information

Through the above configuration, the EPG information including different broadcasting program organization information is received from one or more broadcasting service providers or EPG service providers, and the user can conveniently format various EPG information of each of the plurality of broadcasting service providers by formatting and transforming them. You can be guided.

At this time, the integrated EPG display unit 203,

A plurality of EPG information received from a plurality of mobile broadcast service providers or EPG service providers is classified by a mobile broadcast service provider or an EPG service provider to provide a list menu type user interface, and a user may select a specific mobile broadcast service provider or an EPG service. When selecting a provider, the service channel list of the service provider is provided in a tab type user interface, and when the user selects a specific service channel tab, the table type user information such as broadcast start time, program name (event name), and program information is provided. Can provide an interface

In addition, according to another aspect, the integrated EPG display unit 203,

In providing program information such as broadcast start time, program name (event name) and program information by mobile broadcasting service provider or EPG service provider, the coupon service status information is provided as an icon or logo image, A user interface capable of providing an advertisement may be provided.

In addition, according to another additional aspect of the present invention, the EPG information requesting unit 208 of the mobile terminal 200 receives new or changed EPG information for the EPG service providing means 100 according to a predetermined cycle. You can request

At this time, the information requested by the EPG information request unit 208,

It may include at least one of a broadcast service provider ID, a network ID, a service channel ID, a mobile phone number, a reception limiting device, a USIM card ID, and a subscriber ID information.

On the other hand, as shown in Figures 1 and 3, the mobile receiving terminal 200 for providing a personalized EPG in an interactive mobile broadcast environment according to another embodiment of the present invention, the EPG information receiving unit 201, EPG information Study 202, personalized information setting unit 204, and a personalized EPG display unit 207 may be included.
3 is a flowchart illustrating a method for processing a personalized EPG of a mobile receiving terminal of a mobile terminal providing a personalized EPG in an interactive mobile broadcasting environment according to an embodiment of the present invention.

In another embodiment of the present invention, the EPG information receiving unit 201 simultaneously or sequentially receives EPG information including different broadcast program programming information from one or more EPG service providing means, thereby providing service provider ID, network ID, and service channel. Receives and manages at least one of an ID, a program event ID, and EPG data version information.

The EPG information processing unit 202 is a service provider ID, network ID, service provider in order to select and display the user's favorite EPG information so that the user can see and search the EPG information received by the EPG information receiving unit 201 Name, Service Channel ID, Service Channel Name, Program Event ID, Program Event Name, Program Attribute Code, Program Classification Code, Genre Code, Parental Control Code, Broadcasting Start Time, Broadcast Duration, Free Classification, Program Summary Information, The tag and the EPG data are compared and sorted according to a predefined EPG data management format including at least one of program detail information, coupon existence, coupon type code, and EPG data version information.

In addition, the personalization information setting unit 204 according to an additional aspect, in order to selectively receive only the EPG information that the user prefers, in advance or in real time, the preferred time zone, preferred day of week, preferred genre, preferred operator, preferred channel, and preferred channel. Register or change the keyword, preference program attribute, preference program classification, paid / free classification, parental control age, recommendation priority, at least one of their gender, age, and hobbies. Different inputs can be saved.

Through the above configuration, after receiving and formatting EPG information including different broadcasting program organization information from one or more broadcasting service providers or EPG service providers, and performing transform alignment and sorting, personalization to selectively provide only the EPG information preferred by the user. The EPG information may be filtered and recommended with reference to the user preference information registered in the information set value to provide EPG information customized for each user.

In addition, according to another additional aspect of the present invention, the personalized EPG filtering unit 205 is a preferred time zone, preferred day of week, preferred genre, preferred operator, preferred channel, preferred keyword, preferred program attribute, User can perform one or more of mapping, matching, and sorting with personalized information settings, including at least one of preferred program classification, paid / free classification, parental control age, recommendation priority, one's gender, age, and hobbies. Can selectively provide only the EPG information.

In addition, according to another additional aspect of the present invention, the personalized EPG recommendation unit 206 may filter the EPG information filtered by the user's preferred information only in a preferred time zone, preferred day of week, preferred genre, preferred operator, preferred channel, preferred keyword, Extract EPG information based on the priority of personalized information setting value including at least one of preference program attribute, preference program classification, paid / free classification, parental control age, one's gender, age, hobby, and recommendation priority And recommend it to the user.

In addition, according to another additional aspect of the present invention, the personalized EPG recommendation unit 206 is a personalized information setting group, broadcasting date, broadcast time zone, program attribute, program classification, coupon presence, genre It may be provided by sorting by criteria including at least one or more.

At this time, the personalized EPG display unit 206,

A personalized information setting group, which is filtered and classified from the plurality of EPG information received from a plurality of mobile broadcasting service providers or EPG service providers and classified by the personalization information setting value, is provided through a list menu type user interface, and the user sets specific personalization information. When selecting a group, it provides a tab-type user interface for the EPG information received on the day of the day so that users can search the preference information in time series, and when the user selects a tab on a specific day, the broadcasting start time and program name (event It is possible to provide a table-type user interface for organization information such as name) and program information.

In addition, the personalized EPG display unit 206,

In providing personalized information setting program such as broadcasting start time, program name (event name), program information, etc. by date for each group, coupon service presence information can be provided as an icon or logo image, and advertisements can be provided in a specific area. Can provide a user interface.

In addition, the EPG information request unit 208 for requesting a new or changed EPG information to the EPG service providing means according to a further additional aspect of the present invention may be configured to include.

At this time, the information requested by the EPG information request unit 208,

It may include at least one of a broadcast service provider ID, a network ID, a service channel ID, a mobile phone number, a reception limiting device, a USIM card ID, and a subscriber ID information.

2 is a flowchart illustrating an integrated EPG processing method of a mobile receiver terminal for providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

4 is a structural diagram illustrating a reference format for transforming / sorting / storing / storing EPG information received from a mobile receiver terminal providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

6 is a flowchart illustrating an EPG information receiving / processing and integrated EPG providing processing method of a mobile receiving terminal providing a personalized EPG in an interactive mobile broadcasting environment according to an embodiment of the present invention.

FIG. 10 is an exemplary view illustrating an integrated EPG display method of a mobile receiver terminal providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

Referring to the integrated EPG processing method illustrated in FIGS. 2, 4, 6, and 10 as an example, in the case of a mobile receiving terminal capable of receiving terrestrial DMB and satellite DMB at the same time, terrestrial DMB in each tuner or integrated tuner is used. EPG data decoding (T02) after receiving EPG signal / data (T01) and satellite DMB EPG information according to the platform's own transmission / reception standard for each platform service provider. Network information extraction (T03), broadcast service channel information extraction (T04), and program event information extraction (T05) to determine whether it is a terrestrial DMB service provider EPG or satellite DMB service provider EPG for the decoded EPG file. ) Is sequentially performed, and then the received EPG format conversion and information storage (T07) are performed based on the received EPG conversion / sorting / storing reference format (S1) shown in FIG. The modified EPG information may be stored in a memory, file, or database form of a mobile receiver terminal. After terminating the terrestrial DMB and satellite DMB EPG, the broadcast service provider / service channel / broadcasting time alignment (T09) As shown in FIG. 10, the integrated EPG information display T10 is performed to complete the integrated EPG providing process.

EPG information that is not automatically received as shown in Figure 2 EPG information request unit 208 periodically requests EPG information to EPG service providing means 100, EPG service providing means 100 received the request ) Can provide the latest EPG information through the EPG data transmission unit 104.

3 is a flowchart illustrating a method for processing a personalized EPG of a mobile receiving terminal of a mobile terminal providing a personalized EPG in an interactive mobile broadcasting environment according to an embodiment of the present invention.

7 is a flowchart illustrating a method for receiving / processing EPG information and providing a personalized EPG of a mobile receiver terminal providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

9 is a structural diagram showing a personalized information setting option and method of a mobile terminal receiving a mobile terminal providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

FIG. 11 is an exemplary view illustrating a personalized EPG display method of a mobile receiver terminal providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

As shown in FIGS. 3, 4, 7, 9, and 11, the personalized EPG processing method will be described by way of example. In the case of a mobile terminal capable of receiving terrestrial DMB and satellite DMB simultaneously, the respective tuners Alternatively, EPG information can be interpreted for a received file including EPG information encoded after receiving terrestrial DMB and satellite DMB EPG information according to the platform service provider's own transmission / reception standard (P01). EPG data decoding (P02), and network information extraction (P03) to determine whether it is a terrestrial DMB service provider EPG or satellite DMB service provider EPG for the decoded EPG file (P04), and broadcast service channel information extraction (P04), After the program event information extraction (P05) is performed in sequence, the received EPG format conversion and information storage (P07) based on the received EPG conversion / sorting / storing reference format (S1) shown in FIG. In this case, the modified EPG information may be stored in the form of a memory, file, or database of the mobile receiving terminal, and each of the terrestrial DMB and satellite DMB EPGs stored in the personalized information setting group (G1) of FIG. 9 may be personalized. Recommend personalized information preference value to generate and classify only EPG information to recommend to user after referring to preference value set by user in advance or in real time using information setting option. After finally performing the ranking-based recommendation EPG information configuration P10, as shown in FIG. 11, the personalization EPG display P11 is performed to complete the personalization EPG provision process.

EPG information that is not automatically received, as shown in Figure 3 EPG information request unit 208 periodically requests EPG information to EPG service providing means 100, EPG service providing means 100 received the request ) Can provide the latest EPG information through the EPG data transmission unit 104.

FIG. 5 is a structural diagram illustrating a method for mapping and managing personalization information preference values for recommendation of a personalized EPG of a mobile terminal in a mobile terminal providing a personalized EPG in an interactive mobile broadcasting environment according to an embodiment of the present invention.

9 is a structural diagram showing a personalized information setting option and method of a mobile terminal receiving a mobile terminal providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

That is, the personalized information setting unit 204 of the present invention,

It provides a selection option by personalized information or provides a recommendation priority to register the selection. To explain the personalization information setting options and methods, for example, the user's preferred time zone, day of the week, genre, and operator. , You can select the channel, you can directly enter your favorite hero, sports player, program keywords among the program name and the summary and detailed information according to the program, select the program attribute information, free classification, age limit information Can be. In addition, since the user's favorite program guide information may be different for each user's situation, the user can enter and register his / her preferred personalization information setting values by different group names, and then recommend personalized EPG information suitable for their situation. You can search and search easily.

Referring to the mapping method for setting personalization information and processing EPG information shown in FIGS. 5 and 9 as an example, in order to receive only the user's favorite EPG information, the user's preferred time zone, day of the week, genre, service provider, channel, program summary / The preference value for the user preference information item including at least one of a keyword, a program attribute, a program classification, a paid / free classification, and a viewing age limit in the detailed information, and the personalized EPG recommendation unit 206 at the time of recommendation may determine the priority. In order to set the recommendation priority from 0 to 5, the mobile receiving terminal 200 EPG processing unit 202 generates EPG information (S2) processed after receiving EPG for mapping with the personalized setting value, and then processed The personalization EPG filtering unit 205 and the personalization EPG estimate by mapping the user setting value code (S3) and the priority value (S4) to the items that can be mapped to the personalization setting value for the generated EPG information. It is configured for use by the unit 206. The

8 is a structural diagram illustrating a code table layout that is continuously updated and managed in a mobile receiver terminal used for processing EPG information of a mobile receiver terminal providing a personalized EPG in an interactive mobile broadcasting environment according to an embodiment of the present invention. .

Referring to the code table layout structure diagram shown in FIG. 8 as an example, the program code code C1, the genre name corresponding to the genre D1 and the parental control code C2, and the parental control descriptor D2 corresponding thereto are shown. , The coupon type code (C3) and the corresponding coupon type name (D3) is managed in the mobile receiving terminal 200 to query and use the name / descriptor corresponding to the code value when processing or displaying the EPG information after receiving the EPG information. Will be.

The code table is periodically updated through a broadcasting network or a communication network and managed by the mobile receiving terminal 200.

FIG. 10 is an exemplary view illustrating an integrated EPG display method of a mobile receiver terminal providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

Referring to the integrated EPG display method illustrated in FIG. 10 as an example, a list menu is provided so that a user can select a mobile broadcasting company in order to classify and provide EPG information of various mobile broadcasting companies in one integrated EPG display unit. When selecting a desired service provider, the service provider can provide the broadcast start time, broadcast program name (event name), and program information for each service channel being serviced.

In addition, it is also possible to provide an offer in the form of an icon in the area for providing the program name in the form of an icon, the user has an advantage that can easily search and search the EPG information of various mobile broadcast providers with a single EPG display.

In addition, the advertisement area may be used to deliver various marketing or advertisement messages of advertisers to customers who use the integrated EPG for each terminal manufacturer or mobile broadcasting service provider, so the integrated EPG may be another advertising revenue source.

FIG. 11 is an exemplary view illustrating a personalized EPG display method of a mobile receiver terminal providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

Referring to the method of displaying the personalized EPG shown in FIG. 11 as an example, the personalized EPG information may be recommended for each situation when recommending the personalized EPG to the personalized information setting group (G1) that the user arbitrarily inputs and stores differently when setting the personalized information. The user may select the current situation and receive the recommended EPG information accordingly.

In addition, the advertisement area may be used to deliver various marketing or advertisement messages of advertisers to customers who use the integrated EPG for each terminal manufacturer or mobile broadcasting service provider, so the integrated EPG may be another advertising revenue source.

Those skilled in the art to which the present invention as described above belongs will appreciate that it can be implemented in other specific forms without changing the technical matters or essential features of the present invention. Therefore, it should be understood that the embodiments described above are illustrated in all respects and are not limiting.

The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. do.

By providing a mobile receiver terminal providing a personalized EPG in an interactive mobile broadcasting environment of the present invention, the EPG information received from different mobile broadcast providers or EPG service providers in a mobile receiver terminal carried by a customer is transformed into one reference EPG data format. It can be processed and stored and managed in the terminal so that one EPG application can provide EPG information of a plurality of broadcasters to a user, and thus will be widely useful in the field of EPG services.

1 is an overall configuration diagram of a mobile terminal for providing a personalized EPG in an interactive mobile broadcasting environment according to an embodiment of the present invention.

2 is a flowchart illustrating an integrated EPG processing method of a mobile receiver terminal for providing a personalized EPG in an interactive mobile broadcasting environment according to an embodiment of the present invention.

3 is a flowchart illustrating a method for processing a personalized EPG of a mobile receiving terminal of a mobile terminal providing a personalized EPG in an interactive mobile broadcasting environment according to an embodiment of the present invention.

4 is a structural diagram illustrating a reference format for transforming / sorting / storing formatting and filtering received EPG information of a mobile receiving terminal of a mobile receiving terminal providing a personalized EPG in an interactive mobile broadcasting environment according to an embodiment of the present invention.

FIG. 5 is a structural diagram illustrating a method for mapping and managing personalization information preference values for recommendation of a personalized EPG of a mobile terminal in a mobile terminal providing a personalized EPG in an interactive mobile broadcasting environment according to an embodiment of the present invention.

6 is a flowchart illustrating an EPG information receiving / processing and integrated EPG providing processing method of a mobile receiving terminal providing a personalized EPG in an interactive mobile broadcasting environment according to an embodiment of the present invention.

7 is a flowchart illustrating a method for receiving / processing EPG information and providing a personalized EPG of a mobile receiver terminal providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

8 is a diagram illustrating a code table layout that is continuously updated and managed in a mobile receiver terminal used for processing EPG information of a mobile receiver terminal providing a personalized EPG in an interactive mobile broadcasting environment according to an embodiment of the present invention. .

9 is a structural diagram showing a personalized information setting option and method of a mobile terminal receiving a mobile terminal providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

FIG. 10 is an exemplary view illustrating an integrated EPG display method of a mobile receiver terminal providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

FIG. 11 is an exemplary view illustrating a personalized EPG display method of a mobile receiver terminal providing a personalized EPG in an interactive mobile broadcast environment according to an embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

100: EPG service provision means

101: EPG data collection unit

102: EPG data verification unit

103: EPG data format conversion unit

104: EPG data transmission unit

200: mobile receiving terminal

201: EPG Receiver

202: EPG Processing Department

203: integrated EPG display unit

204: personalization information setting unit

205: Personalized EPG filtering unit

206: Personalized EPG Recommendation

207: Personalized EPG Display

208: EPG Information Request Department

Claims (14)

An EPG information receiver which simultaneously or sequentially receives EPG information including different broadcast program programming information from a plurality of EPG service providing means; Service provider ID, network ID, service provider name, service channel ID, service channel name, program event ID, program event name, program attribute code in order for the user to easily view and search the EPG information received by the EPG information receiver. , At least one or more of program classification code, genre code, viewing age restriction code, broadcasting start time, broadcasting (screening) duration, free classification, program summary information, program detail information, coupon existence, coupon type code, EPG data version information An EPG information processing unit for comparing and sorting tags and EPG data according to a predefined EPG data management format, and formatting and modifying the sorted data; And And a EPG information requesting unit for requesting new or changed EPG information to the EPG service providing means. The mobile receiving terminal for providing a personalized EPG in an interactive mobile broadcasting environment. The method of claim 1, The broadcast service provider ID, network ID, service channel ID, program attribute code, program identification code, and genre so that the user can be informed of various EPG information of each of a plurality of broadcast service providers by using the EPG information processed by the EPG information processing unit. And an integrated EPG display unit for facilitating inquiry or search under at least one condition among codes, viewing age restriction codes, broadcasting start time, broadcasting (screening) duration, free classification, and coupon presence information. Mobile receiving terminal providing a personalized EPG in a two-way mobile broadcasting environment. delete The method of claim 2, The integrated EPG display unit, It provides a list menu type user interface by classifying a plurality of EPG information received from a plurality of mobile broadcast service providers or EPG service providers by mobile broadcast service provider or EPG service provider. When the user selects a specific mobile broadcasting service provider or EPG service provider, it provides a tab type user interface on the service channel list of the corresponding service provider. Moving to provide a personalized EPG in an interactive mobile broadcasting environment, characterized in that when the user selects a specific service channel tab, a table-type user interface is provided for organizing information such as broadcast start time, broadcast program name (event name), and program information. Receiving terminal. The method of claim 2, The integrated EPG display unit, In providing program information such as broadcast start time, program name (event name), and program information for each service channel by mobile broadcasting service provider or EPG service provider, a user interface for providing an advertisement in a specific area may be configured. Mobile receiving terminal providing a personalized EPG in a two-way mobile broadcasting environment. delete The method according to claim 1 or 5, In order to selectively receive only the EPG information that the user prefers, in advance or in real time, the preferred time zone, preferred day of week, preferred genre, preferred operator, preferred channel, preferred keyword, preferred program attribute, preferred program classification, paid / free classification, and viewing Mobile receiving terminal providing a personalized EPG in a two-way mobile broadcasting environment, characterized in that it comprises a personalized information setting unit for registering or changing to include at least one or more of age, recommendation priority, their gender, age, hobby. . The method of claim 7, wherein Regarding received and processed EPG information, Preferred time zone, Preferred day of week, Preferred genre, Preferred operator, Preferred channel, Preferred keyword, Preferred program attribute, Preferred program classification, Free / free classification, Parental control age, Recommend priority, Own Personalized EPG filtering unit for selectively providing only the EPG information preferred by the user by performing at least one of mapping, matching, and sorting with the personalized information set value including at least one of gender, age, and hobby; Mobile receiving terminal providing a personalized EPG in a two-way mobile broadcast environment, characterized in that configured. The method of claim 8, The EPG information filtered by the user's favorite information is only the preferred time zone, preferred day of week, preferred genre, preferred operator, preferred channel, preferred keyword, preferred program attribute, preferred program classification, paid / free category, parental control age, and gender Two-way mobile comprising: a personalized EPG recommendation unit for extracting and recommending EPG information based on the priority of the personalization information set value, including at least one or more of the age, hobby, recommendation priority; A mobile receiving terminal that provides a personalized EPG in a broadcast environment. The method of claim 9, A personalized EPG display unit that provides customized EPG information sorted by a user including at least one or more of a personalized information setting group, a broadcast date, a broadcast time zone, a program attribute, a program classification, a coupon presence, and a genre; Mobile receiving terminal providing a personalized EPG in a two-way mobile broadcasting environment, characterized in that the. delete The method of claim 10, The personalized EPG display unit, It provides a list menu type user interface for a personalization information setting group, which is filtered and classified by personalization information setting values from a plurality of EPG information received from a plurality of mobile broadcasting service providers or EPG service providers. Provides a tabbed user interface for the number of days of EPG information received on the day of the date so that the user can search for preference information in time series when selecting a specific personalization information setting group. Providing a personalized EPG in a two-way mobile broadcasting environment, characterized in that when the user selects a tab of a specific day, a table-type user interface is provided for organizing information such as broadcast start time, program name (event name), and program information. Receiving terminal. The method of claim 10, The personalized EPG display unit, In providing personalized information setting program such as broadcasting start time, program name (event name), program information, etc. by date for each group, coupon service presence information can be provided as an icon or logo image, and advertisements can be provided in a specific area. Mobile receiving terminal providing a personalized EPG in a two-way mobile broadcast environment, characterized in that the user interface is configured. The method of claim 1, The information requested by the EPG information request unit, Personalized EPG in an interactive mobile broadcasting environment, characterized in that it requests EPG information including at least one of a broadcast service provider ID, a network ID, a service channel ID, a mobile phone number, a reception restriction device, a USIM card ID, and a subscriber ID information. Mobile receiving terminal to provide.

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