KR20080041083A - H. a. n - Google Patents

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Publication number
KR20080041083A
KR20080041083A KR1020060110362A KR20060110362A KR20080041083A KR 20080041083 A KR20080041083 A KR 20080041083A KR 1020060110362 A KR1020060110362 A KR 1020060110362A KR 20060110362 A KR20060110362 A KR 20060110362A KR 20080041083 A KR20080041083 A KR 20080041083A
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KR
South Korea
Prior art keywords
advertisements
outdoor
customer
mobile
game
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Application number
KR1020060110362A
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Korean (ko)
Inventor
박시병
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박시병
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 박시병 filed Critical 박시병
Priority to KR1020060110362A priority Critical patent/KR20080041083A/en
Publication of KR20080041083A publication Critical patent/KR20080041083A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Abstract

A system for enhancing AD(ADvertisement) effect through mobile phone and visual ADs is provided to collect customer information such as needs and preference through the AD, and enable the customer to enjoy time on the street, a public place, and other places without tedium. A customer selects and views outdoor AD or visual AD displayed in an indoor public place by using a mobile phone. The customer joins in the AD such as a game and an event by using the mobile phone, and customer information is collected while the customer joins in the AD.

Description

휴대폰과 영상 광고를 통한 광고 효가 증진{H. A. N}Promotion of advertising effectiveness through mobile phones and video ads {H. A. N}

기존의 영상 광고를 휴대폰을 이용하여 고객이 직접 참여하여 광고 효가의 극대화와 소비자 정보를 파악한다.Customers can participate in the existing video ads using mobile phones to maximize the effectiveness of advertisements and identify consumer information.

1광고 효가의 증대 (참여형광고+ 고객의 경쟁 +고개의 입소문 마케팅)1 Increased advertising effectiveness (participation type advertising + customer competition + word of mouth marketing)

2.포화 상태의 휴대폰 시장의 새로운 경쟁력 배양 (휴대폰에 영상매체를 이용할 수 있는 센스나. 터치 포인트 설치 )2. cultivate new competitiveness in the saturation of mobile phone market (sense or touch point installation that can use video media on mobile phones)

3) 통신업계이 차별화 전략 수립 간능3) Telecommunications Industry Establishes Differentiation Strategy

4) 고개의 어디에서나 즐거운 시간을 보낼 수 있다.4) You can have a good time everywhere.

5)회사는 고객의 정보를 통해 새로운 경영전략 수립 가능5) The company can establish new management strategies based on customer information.

6)효율적인 광고와 고부가 가치의 사업 창출 ,고객만족의 증가6) Create efficient advertising and high value-added business, increase customer satisfaction

기존의 기술 :영상 매체를 통해 정보 전달과 판매 촉진Existing Technology: Promotion of information transmission and sales through video media

광고를 통해 고객의 수요와 선호도 등 고객의 정보를 모으고 소비자가 거리나. 공공장소, 기타 장소에서 시간을 무료하게 보내거나 아까워 하지 않고 즐겁게 사용할 수 있도록 하는 기술Through advertising, we gather information about our customers, including their needs and preferences. Technology that allows you to spend your time freely in public or other places, or to have fun without it

소비자의 적극적인 참여로 광고 효가의 증대를 가져 올 수 있다.Active consumer participation can lead to increased advertising effectiveness.

영상기계( TB, 옥외광고 , 공공장소 광고판 )+ 휴대폰 (센스나, 터치포인트) + 통신장비(기존 장비이용가능) + (프로그램 : 송수신 프로그램+ 영상 광고물에서 이용가능한 프로그램광고)Video machine (TB, outdoor advertisement, public place billboard) + mobile phone (sense or touch point) + communication equipment (available for existing equipment) + (program: transmission program + program advertisement available in video advertisement)

광고효가 증진. 고객 시장 조사, 고객의 만족도 증가 . 새로운 형태의 사업( 야외오락실, 야외컨텐츠를 이용한 시장의성장 , 새로운 마케팅전략 , 고객과 회사와의 거리가 좁혀진다.Increase advertising effectiveness. Customer market research, increasing customer satisfaction. New forms of business (outdoor recreation rooms, market growth using outdoor content, new marketing strategies, and narrowing the distance between customers and the company).

Claims (2)

〈휴대폰을 이용한 야외 스크린 겜임방과 오락실 , 오락과 상용시간외에는 광고를 통한 이익창출(기존의 스크린에 프로그램 변환 장치를 설치 가능)〈Creating profits through advertisements outside mobile screen game rooms, game rooms, entertainment and commercial hours (mobile programs can be installed on existing screens) 〈휴대폰을 이용한 참여형 광고시설〉〈Participation type advertising facility using mobile phone〉 부연 → 옥외 (야외) 광고와 실내 공용장소에서의 영상광고가 보여 주기의 광고가 아니라 소비자가 직접 자신의 휴대폰으로 즐길수 있는 시스템. (휴대폰을 통한 광고(게임 및 이벤트)를 참여하고 소비자의 정보를 얻을수 있는시스템. 옥외광고(TV, 정관판 포함)가 문화교류의 장이 될수있는 시스템More → It is a system that consumers can enjoy directly on their mobile phones, not advertisements that are shown in outdoor (outdoor) advertisements and video advertisements in indoor public places. (A system that participates in advertisements (games and events) through mobile phones and obtains information from consumers. A system where outdoor advertisements (including TV and articles of incorporation) can be a place for cultural exchange 예) 기존에는 광고 게임을 보고 정보를 얻었으나 이제는 고객이 여유시간에 야외에 설치된 장비를 자신의 휴대폰으로 즐기고 정보를 얻는다.For example, in the past, the game was obtained by viewing an advertising game, but now, the customer enjoys the equipment installed on his mobile phone and gets the information in his spare time. ⇒ 휴대폰을 이용한 야외 스크린 (TV, 전광판. 옥외스크린포함) 광고를 참여하고 정보를 회사가 모으며 고객에게 광고 효과를 극대화 시킴.⇒ Participate in outdoor screens (TV, signboards, outdoor screens) using mobile phones, collect information from the company, and maximize the advertising effect to customers.
KR1020060110362A 2006-11-06 2006-11-06 H. a. n KR20080041083A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020060110362A KR20080041083A (en) 2006-11-06 2006-11-06 H. a. n

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020060110362A KR20080041083A (en) 2006-11-06 2006-11-06 H. a. n

Publications (1)

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KR20080041083A true KR20080041083A (en) 2008-05-09

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KR1020060110362A KR20080041083A (en) 2006-11-06 2006-11-06 H. a. n

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KR (1) KR20080041083A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8972280B2 (en) 2011-03-08 2015-03-03 Samsung Electronics Co., Ltd. Method and apparatus for controlling a public device

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8972280B2 (en) 2011-03-08 2015-03-03 Samsung Electronics Co., Ltd. Method and apparatus for controlling a public device

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