TWM654638U - Multimedia Advertising Billboard Fence - Google Patents

Abstract

A multimedia advertising billboard fence is mainly used in an arrangement combination to separate the movement line of a queue, including a body with a flat panel display and an elastic retractable belt body, wherein the body is provided with a pluggable and replaceable rechargeable battery module, so that the advertisement can be continuously powered; and a wireless Internet function is provided to transmit and set the playback content of the flat panel display, and a multimedia advertising hosting system, which provides advertisers with the ability to upload advertising content, set the advertising delivery venue and time period, and transmit the advertising content to the designated multimedia advertising billboard fence, so that it can be effectively delivered to the queue group for viewing. The overall combination can provide advertisers with the ability to autonomously and flexibly choose to push advertisements, effectively increase the advertising exposure rate to attract the attention of the queue group, and achieve the commercial value of promoting advertising and increasing consumption.

Description

Multimedia Advertising Billboard Fence

This work is related to the technical field of advertising media, especially a multimedia advertising billboard fence.

As consumers' demand for advertising continues to increase, traditional advertising forms can no longer meet market demand. Therefore, a new form of advertising is needed that can better attract consumers' attention and increase advertising exposure.

Advertising plays a vital role in today's business society. However, we cannot ignore the various problems facing the current advertising field. First of all, traditional advertising methods, such as TV ads, magazine print ads, or social media push methods, all face the problem of low reach and inability to accurately place ads. Although there are endless types of modern advertising, consumers have more diverse ways to obtain information than before. It is difficult for advertisers to ensure that their advertising messages can accurately reach the target audience, which greatly reduces the effectiveness of advertising.

Especially when people are waiting in line, the ads must be targeted at the potential needs of the people in line to effectively attract their attention. Otherwise, people with such idle time tend to become numb to traditional advertising, making the ads ineffective and unable to achieve the expected results.

In addition, consumer feedback on advertisements is crucial to advertisers and marketers, as it can help advertisers better understand consumer needs and reactions. However, the current advertising push method cannot achieve this. Comprehensive advertising is often a haphazard approach that cannot be tailored to the needs of consumer groups, making it difficult for advertisers to evaluate advertising effects and adjust advertising strategies in a timely manner to improve efficiency.

These issues require active pursuit of innovation and improvement, development of more creative and attractive advertising formats, and establishment of a precise and effective advertising system to adapt to the needs and expectations of modern consumers.

In view of this, the main purpose of this invention is to provide a multimedia advertising billboard fence, which is mainly used for arranging and combining to separate the moving line of a queue, including a body with a flat panel display to provide multimedia communication information and advertisements, and an elastic rolling belt body on the body, so that the belt body can be stretched and connected with another body to form a movable fence, and its characteristics are:

The main body is provided with a pluggable and replaceable rechargeable battery module;

The main body is provided with a multimedia player with wireless Internet access function, which is used to dynamically transmit and set the playing content of the flat panel display, and;

A multimedia advertising hosting system has an advertising matching center and an application interface to provide advertisers with the ability to upload advertising content, set advertising delivery locations and time periods, and transmit advertising content to designated multimedia advertising billboard fences, so that the flat panel displays of entities within the range play the preset advertisements for the queued crowd to watch.

In a preferred embodiment, the main body is a column with a base at the bottom and a reel at the top to accommodate the belt body. One end of the belt body has a hanging head, and the reel has at least one hanging groove for the hanging head of another main body to hang the assembly, but it is not limited to this.

In a preferred embodiment, the main body is a vertical box for the flat panel display to be arranged therein, a reel is provided on the side of the vertical box to accommodate the belt body, one end of the belt body has a hanging head, and the other side of the box has a hanging portion for the hanging head of another main body to hang the assembly, but it is not limited to this.

In a preferred embodiment, the flat panel display may be a tablet computer having the multimedia player built in, but the present invention is not limited thereto.

Compared with the existing known technology, the advantages of this creative multimedia advertising billboard fence are: the body of this creation adopts a pluggable and replaceable rechargeable battery module design, which is easy to use and can be replaced at any time at the charging station to ensure that the advertisement can be carried out continuously without interruption. The body of this creation has WIFI Internet access function, and the advertising content can be changed through network transmission, which is convenient and fast to update the advertising content in real time through network transmission, improving the disadvantage that the advertising content can only be updated with a USB card in the past. At the same time, through the overall combination of this creation, advertisers can be provided with the option of pushing advertisements autonomously and flexibly, effectively increasing the advertising exposure rate to attract the attention of the queueing crowd, and achieving the commercial value of promoting advertising to increase consumption.

In order to facilitate understanding of the content of this invention and the effects that can be achieved, specific embodiments are listed with diagrams and described in detail as follows: Referring to Figures 1 to 3, a multimedia advertising billboard fence 100 provided in this invention is mainly used for arranging and combining to separate the moving line of a queue, including a body 10 on which a flat panel display 20 is provided to provide multimedia communication information and advertisements, and an elastic rolling belt 11 is provided on the body 10, so that the belt 11 can be stretched and connected with another body 10 to form a movable fence, and its characteristics are:

The main body 10 is provided with a rechargeable battery module 15 which is pluggable and replaceable;

The main body 10 is provided with a multimedia player 16 with wireless Internet access function, which is used to dynamically transmit and set the playing content of the flat panel display 20, and;

A multimedia advertising hosting system 30 has an advertising matching center 31 and an application interface 32 to provide advertisers with the ability to upload advertising content, set advertising delivery locations and time periods, and transmit advertising content to a designated multimedia advertising billboard fence 100, so that the flat panel display 20 of the main body 10 within the range plays the preset advertisement for the queued crowd to watch.

In a preferred embodiment, the main body 10 is a column 12 having a base 13 at the bottom and a reel 14 at the top to accommodate the belt 11. One end of the belt 11 has a hanging head 111, and the reel 14 has at least one hanging groove 141 for the hanging head 111 of another main body 10 to hang together, but the actual structure is not limited to this.

In a preferred embodiment, as shown in FIG. 3 , the main body 10 may be a vertical box 17 for the flat panel display 20 to be arranged, wherein a reel 14 is provided on the side of the vertical box 17 to accommodate the belt 11, one end of the belt 11 has a hanging connector 111, and the other side of the box 17 has a hanging portion 171 for the hanging connector 111 of another main body 10 to hang together, but the actual structure is not limited to this.

In a preferred embodiment, the flat panel display 20 can be directly constituted by a tablet computer, which has the multimedia player 16 built in, but the invention is not limited thereto.

Compared with the prior art, the creative multimedia advertising billboard fence 100 has the following advantages:

1. The main body 10 (red velvet column) of this invention adopts a pluggable and replaceable rechargeable battery module 15 design, which is easy to use and can be replaced at any time at a charging station to ensure that the advertisement can be continuously powered.

2. The main body 10 (red velvet column) of this invention has WIFI Internet access function, and the advertising content can be changed through network transmission, which is convenient and fast to update the advertising content in real time through network transmission, improving the disadvantage that the advertising content can only be updated with a USB card in the past.

3. This invention provides an effective multimedia advertising hosting system 30, which allows media companies to log in and invite advertisements, and advertisers can upload advertisement information and select the range and time period for the advertisement to be broadcast, providing advertising matching and pricing for both parties, so that multimedia digital billboards can dynamically select advertising content to be displayed, thereby increasing the exposure rate of advertisements.

The overall combination is specifically implemented as shown in FIG. 1 to FIG. 4 . The present invention provides an application method of a multimedia advertising billboard fence 100, which mainly includes:

A multimedia advertising billboard fence 100 is constructed to separate the moving line of a queue. A flat panel display 20 is provided on a main body 10 to provide multimedia communication information and advertisements. The main body 10 is also provided with an elastic retractable belt 11, so that the belt 11 can be stretched and connected with another main body 10 to form a movable fence. A pluggable and replaceable rechargeable battery module 15 is provided on the main body 10, and a multimedia player 16 with wireless Internet function is provided on the main body 10 to mechanically transmit and set the playing content of the flat panel display 20, and;

A multimedia advertising hosting system 30 has an advertising matching center 31 and an application interface 32 to provide advertisers with the ability to upload advertising content, set advertising placement areas and time periods, and transmit advertising content to a designated multimedia advertising billboard fence 100, so that the flat panel display 20 of the main body 10 within the range plays the preset advertisement. The method steps are as follows:

Step S101. The advertising matching center 31 provides media providers with login invitation advertisements;

Step S102. The advertiser uploads the advertisement information to the advertisement matching center 31 and selects the range and time period for the advertisement to be broadcast;

Step S103. The advertising matching center 31 matches advertisements according to the needs of media companies and advertisers, and performs pricing, and;

Step S104: The advertisement matching center 31 transmits and places the advertisement content to the multimedia advertisement billboard fence 100 in the designated area and plays it at the selected time period.

A preferred implementation is shown in FIG5 , wherein the media company further constructs the application method of the multimedia advertising billboard fence 100 as follows:

Step S201. Construct at least one multimedia advertising billboard fence 100 at the site;

Step S202: Turn on the device and start broadcasting;

Step S203. Broadcast the main information of the venue to publicize the relevant announcement information;

Step S204: Publish and broadcast advertising materials to promote the new marketing strategy;

Step S205. Emergency event insertion, and;

Step S206: The above playback continues until the device is turned off.

A preferred implementation is shown in FIG6 , wherein the advertiser further operates the multimedia advertising hosting system 30 in the following manner:

Step S301. Open the publication process;

Step S302. Log in or register an account;

Step S303. Add new materials;

Step S304: Material review, review successful;

Step S305. Coal database, confirm the material;

Step S306: Publication in the media;

Step S307.1 Select the broadcast time, 2 Select the broadcast material, 3 Select the delivery location;

Step S308. Confirm that the points are sufficient for deduction, if the points are insufficient, recharge the points;

Step S310. Field review;

Step S320. If the review is passed, the broadcast list is established, and the advertisement is broadcast according to the specified conditions, and points are deducted at the same time; and;

Step S330. If the review fails, an error message will be displayed to check the reason.

As shown in Figures 1 to 4, this creative system can be actually applied in various occasions, such as hospitals, airports, shopping malls, cinemas, schools, train stations, subway stations and other public places, and even access to various online platforms. Through this system, advertisers can carry out targeted advertising according to the target audience, thereby saving advertising costs and improving advertising effects. In addition to playing their own advertisements, media companies can also play other customers' advertisements, thereby achieving a mutually beneficial effect. In addition, the system platform can also charge fees based on the proportion of matched advertising, obtain stable income, truly achieve mutual benefit and win-win results for the three parties, and provide better services for sustainable operations.

The application of this creative system can provide advertisers and media companies with a convenient platform to achieve flexible advertising configuration and pricing models. It allows media companies to easily log in to the system, establish their own advertising range, location and time, view advertising broadcasting conditions, and use it to invite advertisers to place advertisements. At the same time, advertisers can flexibly place advertisements according to the actual needs of their own products to more accurately calculate advertising exposure and effects, and achieve more reasonable advertising value evaluation. Upload advertising information, select the scope and time period of advertising broadcast, and achieve precise matching of advertisers and media companies. For example, an advertiser can choose to place advertisements in hospitals, airports, shopping malls or cinemas according to the nature of his own products, and specify all or part of the area, or even choose a specific broadcast time period.

For example, this creation can be easily applied to advertisements in various fields in various industries:

Food: A restaurant can upload its service information and promotional activities to the advertising matching center 31 through the APP of the application interface 32, and select the broadcast range as the nearby commercial district and residential area in the advertising matching center 31, and select the broadcast time as lunch and dinner time, so as to deliver effective restaurant advertisements to the queueing crowd.

Clothing: A fashion store can upload its service information and promotional activities to the advertising matching center 31 through the APP of the application interface 32, and select the broadcast range as the main business district and shopping center in the advertising matching center 31, and select the broadcast time as weekends and holidays, so as to deliver effective fashion advertisements to the queueing crowd.

Housing: A real estate company can upload its service information and house information to the advertising matching center 31 through the APP of the application interface 32, and select the broadcast range as the main residential area and school district in the advertising matching center 31, and select the broadcast time as the evening and weekend, so as to deliver effective real estate advertisements to the queueing group.

Row: A car brand can upload its service information and promotional activities to the advertising matching center 31 through the APP of the application interface 32, and select the broadcast range as the main roads and highways in the advertising matching center 31, and select the broadcast time as the morning and after-get off work time, so as to deliver effective car advertisements to the queueing crowd.

Entertainment: A cinema can upload its service information and movie promotions to the advertising matching center 31 through the APP of the application interface 32. In the advertising matching center 31, the broadcast range is selected as the main business district and shopping center, and the broadcast time is selected as the evening and weekend, so as to deliver effective movie advertisements to the queueing crowd.

When used, because the invention has a wireless Internet access function, the multimedia player 16 on the main body 10 can achieve real-time reception and transmission of advertising content by connecting to the advertising matching center 31. This design allows the system to maintain high flexibility and real-time when playing advertisements, allowing advertisers to easily change the advertising content at different locations and time points to achieve real-time advertising updates. This not only improves the operating efficiency of switching advertising content, but also enhances the flexibility and adaptability of the advertising billboard fence system.

In addition, this invention can also build charging stations in key places such as commercial areas, communities, and public places to ensure that the charging speed and efficiency are sufficient for users to use at any time. The exhausted charging battery module 15 can be quickly replaced, and then reinserted to continue playing advertisements. This effectively solves the problem of traditional red velvet column advertising that requires shutdown and charging due to exhaustion of power. Users only need to go to the nearest charging station before the battery is about to run out, and quickly replace the charging battery module 15 so that the system can continue to operate, and can achieve uninterrupted power and continuous advertising. It not only ensures the stability of advertising exposure, but also improves the excellent service quality of multimedia advertising billboard fence 100.

In summary, this invention is novel and practical and fully meets the patent requirements, so a new patent application is filed. However, the above is only a preferred embodiment of this invention, and it should not be used to limit the scope of implementation of this invention; therefore, all equivalent changes and modifications made according to the scope of the patent application of this invention and the content of the invention description should be within the scope of this invention patent.

100: Multimedia advertising billboard fence 10: Main body 11: Belt body 111: Mounting head 12: Column 13: Base 14: Retractor 141: Mounting slot 15: Rechargeable battery module 16: Multimedia player 17: Vertical box 171: Mounting unit 20: Flat panel display 30: Multimedia advertising hosting system 31: Advertising matching center 32: Application interface S101. S102. S103. S104.: Steps S201. S202. S203. S204. S205. S206.: Steps S301. S302. S303. S304. S305. S306. S307. S308. S310. S320. S330.: Steps

Figure 1 is a schematic diagram of the multimedia advertising billboard fence of this creation. Figure 2 is an application example diagram of the multimedia advertising billboard fence of this creation. Figure 3 is an application example diagram of the vertical box advertising billboard fence of this creation. Figure 4 is a method flow chart of the multimedia advertising hosting system of this creation. Figure 5 is a method flow chart of the multimedia advertising billboard fence constructed by the media business of this creation. Figure 6 is a method flow chart of the multimedia advertising billboard fence selected by the advertiser of this creation.

100:Multimedia advertising billboard fence

10: Body

11: Body

111:Hanging connector

12: Column

13: Base

14: Reel

141: Mounting slot

15: Charging battery module

16: Multimedia player

20: Flat panel display

Claims (4)

A multimedia advertising billboard fence is mainly used for arranging and combining to separate the movement line of a queue, including a body with a flat panel display on it to provide multimedia communication information and advertisements, and an elastic retractable belt body is provided on the body, so that the belt body can be stretched and connected with another body to form a movable fence. Its characteristics are: A pluggable and replaceable rechargeable battery module is provided on the body; A multimedia player with wireless Internet function is provided on the body to set the playback content of the flat panel display by mobile transmission, and; A multimedia advertising hosting system has an advertising matching center and an application interface to provide advertisers with the ability to upload advertising content, set advertising locations and time periods, and transmit advertising content to designated multimedia advertising billboard fences, so that the flat panel displays of entities within the range will play the preset advertisements for the queued crowd to watch. A multimedia advertising billboard fence as described in claim 1, wherein the main body is a column having a base at the bottom and a reel at the top to accommodate the belt body, one end of the belt body has a hanging head, and the reel is provided with at least one hanging groove for the hanging head of another main body to hang the assembly. A multimedia advertising billboard fence as described in claim 1, wherein the main body is a vertical box for the flat panel display to be arranged therein, a reel is provided on the side of the vertical box to accommodate the belt body, one end of the belt body has a hanging head, and the other side of the box has a hanging portion for the hanging head of another main body to hang the assembly. A multimedia advertising billboard fence as described in claim 1, wherein the flat panel display can be constituted by a tablet computer having the multimedia player built-in.