TWM656023U - Multimedia Advertising Billboard Integration System - Google Patents

Abstract

A multimedia advertising billboard integration system mainly includes a multimedia advertising hosting system, which has an advertising matching center and an application interface to provide advertisers with the ability to upload advertising content, set advertising media equipment, advertising delivery range and time period, and transmit the advertising content to the designated advertising media equipment to play the preset advertisement; wherein the advertising media equipment at least includes: movable advertising billboards, elevator advertising billboards, building external TV walls, car advertising billboards, or multimedia advertising billboard fences, or a combination of one or more thereof; the overall application can provide advertisers with the ability to autonomously and flexibly select and push advertisements, effectively increase the advertising exposure rate to attract the attention of the queueing crowd, and achieve the commercial value of promoting advertising to increase consumption.

Description

Multimedia Advertising Billboard Integration System

This work is related to the technical field of advertising media, especially a multimedia advertising billboard integration system.

With the development of technology and the diversification of media, there are more and more types of modern advertisements, such as mobile billboards, elevator advertisements, building external TV walls, car billboards, etc. These advertisements have their own advantages and characteristics, which can attract different target audiences and increase the coverage and effectiveness of advertisements. However, modern advertisements also face a problem, which is the lack of integration. Many advertisements are generally scattered and mostly independent, lacking effective connection and management in the middle, and failing to fully utilize the interactivity and complementarity of the media. This will not only cause duplication and confusion of advertisements, but also waste advertising resources and reduce the effectiveness of advertisements.

Traditional advertising methods, such as TV ads, magazine print ads, or social media push methods, all face the problem of low reach and inability to accurately place ads. Modern consumers have more diverse ways to obtain information than before, making it difficult for advertisers to ensure that their advertising messages can accurately reach the target audience, which greatly reduces the effectiveness of advertising.

Especially when people are waiting in line, the ads must be targeted at the potential needs of the people in line to effectively attract their attention. Otherwise, people with such idle time tend to become numb to traditional advertising, making the ads ineffective and unable to achieve the expected results.

In addition, consumer feedback on advertisements is crucial to advertisers and marketers, as it can help advertisers better understand consumer needs and reactions. However, the current advertising push method cannot achieve this. Comprehensive advertising is often a haphazard approach and cannot be tailored to the needs of consumer groups, making it difficult for advertisers to evaluate advertising effects and adjust advertising strategies in a timely manner to improve efficiency.

These issues require active pursuit of innovation and improvement, development of more creative and attractive advertising formats, and establishment of a precise and effective advertising system to adapt to the needs and expectations of modern consumers.

In view of this, the main purpose of this creation is to provide a multimedia advertising billboard integration system, which mainly includes:

A multimedia advertising hosting system has an advertising matching center and an application interface to provide advertisers with the ability to upload advertising content, set advertising media equipment, advertising delivery range and time period, and transmit the advertising content to the designated advertising media equipment to play the preset advertisement;

The advertising media equipment at least includes: a movable advertising billboard, an elevator advertising billboard, a building external TV wall, a car advertising billboard, or a multimedia advertising billboard fence, or a combination of one or more thereof, and;

The multimedia advertising billboard fence is mainly used for arranging and combining to separate the movement line of a queue. A flat panel display is provided on a main body to provide multimedia communication information and advertisements. An elastic retractable belt body is also provided on the main body, so that the belt body can be stretched and connected with another main body to form a movable fence. A pluggable and replaceable rechargeable battery module is provided on the main body, and a multimedia player with wireless Internet function is provided on the main body to mechanically transmit and set the playback content of the flat panel display.

Compared with the existing known technologies, the advantages of this creative multimedia advertising billboard integration system are: advertisers can use this system to deliver targeted advertisements according to the target audience, thereby saving advertising costs and improving advertising effects. In addition to broadcasting their own advertisements, media companies can also broadcast other customers' advertisements, thereby achieving a mutually beneficial effect. In addition, the system platform can also charge fees based on the proportion of matched advertising, obtain stable income, truly achieve mutual benefit and win-win results for all three parties, and provide better services for sustainable operations. The overall application can provide advertisers with the ability to choose to push advertisements autonomously and flexibly, effectively increase advertising exposure to attract the attention of the queueing crowd, and achieve the commercial value of promoting advertising to increase consumption.

In order to facilitate understanding of the content of this invention and the effects that can be achieved, specific embodiments are listed with diagrams and described in detail as follows: Referring to FIG. 1 to FIG. 4 , a multimedia advertising billboard integration system 100 provided by this invention mainly includes:

A multimedia advertising hosting system 10 has an advertising matching center 11 and an application interface 12 to provide advertisers with the ability to upload advertising content, set advertising media equipment 20, advertising delivery range and time period, and transmit the advertising content to the designated advertising media equipment 20 to play the preset advertisement;

The advertising media equipment 20 at least includes: a movable advertising billboard 21, an elevator advertising billboard 22, a building external TV wall 23, a car advertising billboard 24, or a multimedia advertising billboard fence 25, or a combination of one or more thereof, and;

The multimedia advertising billboard fence 25 is mainly used for arranging and combining to separate the movement line of a queue. It is provided with a flat panel display 251 on a main body 250 to provide multimedia communication information and advertisements. The main body 250 is also provided with an elastic retractable belt 252, so that the belt 252 can be stretched and connected with another main body 250 to form a movable fence. The main body 250 is provided with a pluggable and replaceable rechargeable battery module 265, and the main body 250 is provided with a multimedia player 275 with wireless Internet function to mechanically transmit and set the playback content of the flat panel display 251.

In a preferred embodiment, the main body 250 is a column having a base 253 at the bottom and a reel 255 at the top to accommodate the belt 252. One end of the belt 252 has a hanging connector 256, and the reel 255 has at least one hanging groove 257 for the hanging connector 256 of another main body 250 to hang on, but the actual structure is not limited to this.

In a preferred embodiment, the movable advertising billboard 21 is a vertical box 210 for a flat panel display 211 to be arranged therein, and a reel 215 is provided on the side of the vertical box 210 to accommodate an elastic reel 212, one end of the reel 212 has a hanging head 216, and the other side of the box 210 has a hanging portion 217 for a hanging head 256 of another main body 250 to hang the assembly, but the actual structure is not limited to this.

In a preferred embodiment, the flat panel display 251, 211 can be constituted by a tablet computer, which has the multimedia player 275 built-in.

The overall combination is specifically implemented as shown in FIG. 1 to FIG. 5 . The present invention provides an application of a multimedia advertising billboard integration system 100 and performs the following method steps:

S101 advertising matching center 11 provides media login invitation ads;

S102 advertisers upload advertising information to the advertising matching center 11, and select the advertising media equipment 20 to be played, range and time period;

S103 Advertising Matching Center 11 for media and advertisers to match advertising, and pricing, and;

S104. The advertisement matching center 11 transmits and delivers the advertisement content to the advertisement media device 20 within the designated range and plays it according to the selected time period.

Compared with the prior art, the creative multimedia advertising billboard integration system 100 and the application method have the following advantages:

1. Targeted advertising: Advertisers can deliver targeted ads based on target audiences, thereby improving advertising effectiveness.

2. Mutual benefit: Media providers can broadcast other clients’ ads, thus achieving mutual benefit.

3. Stable income: System platform owners can charge fees based on the proportion of advertising, thereby achieving stable income.

4. Save advertising costs: Advertisers can freely choose advertising media equipment, range and time period to save advertising costs and achieve better advertising effects.

5. Real-time: The system can change and broadcast real-time messages and advertising content at any time, thereby improving advertising effectiveness.

A preferred implementation is shown in FIG6 , wherein the media provider further constructs an application method of the advertising media device 20 as follows:

S201: construct at least one advertising media device 20, including but not limited to a movable advertising billboard 21, an elevator advertising billboard 22, a building external TV wall 23, a car advertising billboard 24, or a multimedia advertising billboard fence 25, or a combination thereof;

S202: Turn on the device and start broadcasting;

S203: the advertising media equipment 20 broadcasts information to publicize relevant announcement information;

S204: Publish and broadcast advertising materials to promote new marketing strategies;

S205: Emergency event insertion, and;

S206: The above playback continues until the device is turned off.

A preferred implementation is shown in FIG. 7 , wherein the advertiser further operates the application method of the multimedia advertising hosting system 10 as follows:

S301. Open the publication process;

S302. Log in or register an account;

S303. New materials;

S304. Material review, review successful;

S305. Coal database, confirm the material;

S306. Publication in the media;

S309.a. Select the broadcast time, b. Select the broadcast material, c. Select the delivery range and advertising media equipment 20;

S308. Confirm that the points are sufficient for deduction, if the points are insufficient, recharge the points;

S310. System audit;

S320. After the review is passed, the broadcast list is finalized, and the advertisement is broadcast according to the specified conditions, and points are deducted at the same time; and;

S330. The review fails and the error is displayed to check the reason.

As shown in Figures 1 to 7, the advertising media equipment 20 of the creative system may include but is not limited to mobile advertising billboards 21, elevator advertising billboards 22, building external TV walls 23, car advertising billboards 24, or multimedia advertising billboard fences 25. The combination of one or more of them has a very wide range of practical applications, and the advertising effect can be spread to various different occasions, such as hospitals, airports, shopping malls, cinemas, schools, train stations, subway stations and other public places, and even reach various network platforms and urban streets. Through this system, advertisers can carry out targeted advertising according to target audiences, thereby saving advertising costs and improving advertising effects. In addition to playing their own advertisements, media companies can also play other customers' advertisements, thereby achieving a mutually beneficial effect. In addition, the system platform can also charge fees based on the proportion of matched advertising, obtain stable income, truly achieve mutual benefit and win-win results for all three parties, and provide better services for sustainable operations.

The application of this creative system can provide a convenient platform for advertisers and media companies to achieve flexible advertising configuration and pricing models. It allows media companies to easily log in to the system, establish their own advertising media equipment 20, advertising range, location and time, view advertising playback conditions, and use them to invite advertisers to place advertisements. At the same time, advertisers can flexibly place advertisements according to the actual needs of their own products to more accurately calculate advertising exposure and effects, and achieve more reasonable advertising value evaluation. Upload advertising information, select advertising media equipment 20, advertising range and time period for advertising playback, and achieve accurate matching between media companies and advertisers. For example, an advertiser can choose advertising media equipment 20 such as mobile billboards 21, elevator billboards 22, building exterior TV walls 23, car billboards 24, or multimedia billboard fences 25, or a combination of one or more of them, based on the nature of their products, and choose to place advertisements in locations such as airports, hospitals, shopping malls, or cinemas, specify all or part of their areas, and even choose specific broadcast time periods.

This creation can be easily applied to advertisements in various fields in various industries, such as:

Food: A restaurant can upload the restaurant's service information and promotional activities to the advertising matching center 11 through the APP of the application interface 12, and select the advertising media equipment 20 in the advertising matching center 11 with the broadcast range of the nearby commercial district and residential area, and select the broadcast time as lunch and dinner time, so as to deliver effective restaurant advertisements to the public.

Clothing: A fashion store can upload its service information and promotional activities to the advertising matching center 11 through the APP of the application interface 12, and select the advertising media equipment 20 with a broadcast range of major business districts and shopping malls in the advertising matching center 11, and select the broadcast time period of weekends and holidays to deliver effective fashion advertisements to the public.

Housing: A real estate company can upload its service information and house information to the advertising matching center 11 through the APP of the application interface 12, and select the advertising media equipment 20 with the broadcast range of major residential areas and school districts in the advertising matching center, and select the broadcast time period as evening and weekends, so as to deliver effective real estate advertisements to the masses.

Row: A car brand can upload the car brand's service information and promotional activities to the advertising matching center 11 through the APP of the application interface 12, and select the advertising media equipment 20 with a broadcast range of major roads and highways in the advertising matching center 11, and select the broadcast time as the morning and after-get off work time, so as to deliver effective car advertisements to the public.

Entertainment: A cinema can upload its service information and movie promotions to the advertising matching center 11 through the APP of the application interface 12, and select the advertising media equipment 20 with a broadcast range of major business districts and shopping malls in the advertising matching center 11, and select the broadcast time period of evening and weekends to deliver effective movie advertisements to the public.

In particular, as shown in FIG. 4 , it is particularly worth mentioning that the multimedia advertising billboard fence 25 provided by the present invention has a wireless Internet access function, so the multimedia player 275 thereon can be connected to the advertising matching center 11 to achieve real-time reception and transmission of advertising content, so that the multimedia advertising billboard fence 25 can be successfully integrated and applied in the RMN (Retail Media Network). Such a design enables the system to maintain a high degree of flexibility and real-time when playing advertisements, so that advertisers can easily change the advertising content at different locations and time points to achieve real-time advertising updates. In this way, not only the operating efficiency of switching advertising content is improved, but also the flexibility and adaptability of the multimedia advertising billboard fence 25 are enhanced.

In addition, this invention can also build charging stations in key locations such as commercial areas, communities, and public places to ensure that the charging speed and efficiency are sufficient for users to use at any time. The exhausted charging battery module 265 can be quickly replaced, and then reinserted to continue playing advertisements. This effectively solves the problem of traditional red velvet column advertising that requires shutdown and charging due to exhaustion of power. Users only need to go to the nearest charging station before the battery is about to run out, and quickly replace the charging battery module 265 to continue operating, so that uninterrupted and continuous advertising can be achieved. Not only does it ensure the stability of advertising exposure, but it also improves the excellent service quality of the multimedia advertising billboard fence 25.

In summary, this invention is novel and practical and fully meets the patent requirements, so a new patent application is filed. However, the above is only a preferred embodiment of this invention, and it should not be used to limit the scope of implementation of this invention; therefore, all equivalent changes and modifications made according to the scope of the patent application of this invention and the content of the invention description should be within the scope of this invention patent.

100: Multimedia advertising billboard integration system 10: Multimedia advertising hosting system 11: Advertising matching center 12: Application interface 20: Advertising media equipment 21: Activity advertising billboard 210: Box 211: Flat panel display 212: Belt 215: Reel 216: Mounting head 217: Mounting slot 22: Elevator advertising billboard 23: Building external TV wall 24: Car advertising billboard 25: Multimedia advertising billboard fence 250: Main body 251: Flat panel display 252: Belt 253: Base 255: Reel 256: Mounting head 257: Mounting slot 265: Charging battery module 275: Multimedia player S101. S102. S103. S104: Step S201. S202. S203. S204. S205. S206: Step S301. S302. S303. S304. S305. S306. S307. S308. S310. S320. S330: Step

Figure 1 is a schematic diagram of the creative multimedia advertising hosting system. Figure 2 is an application diagram of the creative multimedia advertising billboard integration system. Figure 3 is an application diagram of the creative multimedia advertising billboard integration system. Figure 4 is an application diagram of the creative event advertising billboard and multimedia advertising billboard fence. Figure 5 is a method flow chart of the creative multimedia advertising billboard integration system. Figure 6 is a method flow chart of the creative media business to construct advertising media equipment. Figure 7 is a method flow chart of the creative advertising client to select advertising media equipment.

100:Multimedia advertising billboard integration system

10: Multimedia advertising hosting system

12: Application interface

20: Advertising media equipment

21: Event advertising board

22: Elevator advertising billboard

25: Multimedia advertising billboard fence

Claims (4)

A multimedia advertising billboard integration system mainly includes: A multimedia advertising hosting system, which has an advertising matching center and an application interface to provide advertisers with hosting and uploading advertising content, set advertising media equipment, advertising delivery range and time period, and transmit the advertising content to the designated advertising media equipment to play the preset advertisement; The advertising media equipment at least includes: mobile advertising billboards, elevator advertising billboards, building external TV walls, car advertising billboards, or multimedia advertising billboard fences, one or more of which are combined, and; The multimedia advertising billboard fence is mainly used for arranging and combining to separate the moving line of a queue. It is provided with a flat panel display on a main body to provide multimedia communication information and advertisements. The main body is also provided with an elastic retractable belt body, so that the belt body can be stretched and connected with another main body to form a movable fence. The main body is provided with a pluggable and replaceable rechargeable battery module, and the main body is provided with a multimedia player with wireless Internet function to mechanically transmit and set the playback content of the flat panel display. A multimedia advertising billboard integrated system as described in claim 1, wherein the main body is a column having a base at the bottom and a reel at the top to accommodate the belt body, one end of the belt body has a hanging head, and the reel is provided with at least one hanging groove for the hanging head of another main body to hang the assembly. A multimedia advertising billboard integrated system as described in claim 1, wherein the movable advertising billboard is a vertical box for a flat panel display to be arranged therein, a reel is provided on the side of the vertical box to accommodate an elastic reel, one end of the reel has a hanging head, and the other side of the box has a hanging portion for the hanging head of another body to hang the assembly. The multimedia advertising billboard integrated system as described in claim 1, wherein the flat panel display can be constituted by a tablet computer having the multimedia player built-in.