CN201725541U - Vehicle-mounted MID advertisement interactive system - Google Patents

Vehicle-mounted MID advertisement interactive system Download PDF

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Publication number
CN201725541U
CN201725541U CN2010201518123U CN201020151812U CN201725541U CN 201725541 U CN201725541 U CN 201725541U CN 2010201518123 U CN2010201518123 U CN 2010201518123U CN 201020151812 U CN201020151812 U CN 201020151812U CN 201725541 U CN201725541 U CN 201725541U
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China
Prior art keywords
vehicle
advertisement
mounted mid
interactive system
module
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Expired - Fee Related
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CN2010201518123U
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Chinese (zh)
Inventor
吴薇
陈海雷
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WUXI CYNOVO TECH Co Ltd
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WUXI CYNOVO TECH Co Ltd
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Priority to CN2010201518123U priority Critical patent/CN201725541U/en
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Abstract

The utility model discloses a vehicle-mounted MID (Mobile Internet Device) advertisement interactive system. The interactive system comprises a cloud computing center, an advertising information management center, a taxi management center, a GPS (Global Position System) positioning satellite, a GPS receiver, a 3G (Third Generation) base station and a vehicle-mounted MID terminal, wherein the advertising information management center, the taxi management center and the 3G base station are respectively in signal connection with the cloud computing center; and the vehicle-mounted MID terminal, the 3G base station, the GPS receiver and the GPS positioning satellite are in sequential signal connection. The vehicle-mounted MID advertisement interactive system provided by the utility model overcomes the shortcomings in the prior art, such as simplex function, poor real-time performance, weak interaction and the like, and achieves the advantages of more functions, good real-time performance, strong interaction and humanization.

Description

A kind of vehicle-mounted MID advertisement interactive system
Technical field
The utility model relates to mobile communication technology, particularly, relates to a kind of vehicle-mounted MID advertisement interactive system.
Background technology
At present, in mobile communication technology, mobile internet device (Mobile Internet Device is called for short MID) is a by the super mobile personal computer (Ultra-Mobile PC be called for short UMPC) of Intel at consumer's exploitation; And other UMPC of great majority is for professional person's design of using mobile network's demand is arranged.MID can be used for all environment that can surf the Net, especially for high speed communication, as 3G (Third Generation) Moblie (Third Generation is called for short 3G) and WiMAX (Wireless Fidelity is called for short WiFi) etc.
As seen, along with the arrival in 3G epoch, MID can satisfy the multiple demand of people to the mobile communication aspects such as data, services, multimedia, user experience and duration in 3G epoch.
But in the prior art, vehicle mobile terminals is as a kind of mobile communication equipment, can only play simple navigation function, or the video playback effect, function is more single, with the development of 3G and unbecoming, can not satisfy the customer demand that becomes increasingly abundant, as real-time and interactive etc.
In sum, in realizing process of the present utility model, the inventor finds to exist at least in the prior art function singleness, real-time difference and interactive weak defective.
Summary of the invention
The purpose of this utility model is, at the problems referred to above, proposes a kind of vehicle-mounted MID advertisement interactive system, with realize that function is many, real-time good, interactive by force and the advantage of hommization, advertising service and the interactive interactive button district relevant with the position particularly is provided.
For achieving the above object, the technical solution adopted in the utility model is: a kind of vehicle-mounted MID advertisement interactive system, comprise cloud computing center, advertisement information management center, taxi administrative center, GPS position location satellite, gps receiver, NodeB and vehicle-mounted MID terminal, wherein: described advertisement information management center, taxi administrative center and NodeB are connected with the cloud computing center signal respectively; Described vehicle-mounted MID terminal, NodeB, gps receiver and GPS position location satellite, sequential signal connects.
Further, described cloud computing center comprises file server, management server and database, and wherein: described file server, management server and database, sequential signal connects.
Further, described vehicle-mounted MID terminal comprises power supply and energy consumption module, GPS module, connected sum conversion chip group, 3G module, storer and CPU, and wherein: described connected sum conversion chip group and storer are electrically connected with CPU respectively; Described power supply and energy consumption module, GPS module and 3G module are electrically connected with connected sum conversion chip group respectively.
Further, also comprise display module, described display module is electrically connected with CPU.
Further, described display module comprises the LCD touch-screen.
Further, the viewing area of described LCD touch-screen comprises rolling literal field, video ads district, advertisement area and the interactive button district relevant with the position.
The vehicle-mounted MID advertisement interactive system of each embodiment of the utility model, owing to comprise cloud computing center, advertisement information management center, taxi administrative center, GPS position location satellite, gps receiver, NodeB and vehicle-mounted MID terminal, wherein: advertisement information management center, taxi administrative center and NodeB are connected with the cloud computing center signal respectively; Vehicle-mounted MID terminal, NodeB, gps receiver and GPS position location satellite, sequential signal connects; Can merge portable terminal and Internet technology, operate by more humane interface to promote the Internet user, the function expansion that makes mobile Internet terminal and provides corresponding value-added service in vehicle-mounted industry; Thereby can overcome function singleness in the prior art, real-time difference and interactive weak defective, with realize that function is many, real-time good, interactive by force and the advantage of hommization.
Other features and advantages of the utility model will be set forth in the following description, and, partly from instructions, become apparent, perhaps understand by implementing the utility model.The purpose of this utility model and other advantages can realize and obtain by specifically noted structure in the instructions of being write, claims and accompanying drawing.
Below by drawings and Examples, the technical solution of the utility model is described in further detail.
Description of drawings
Accompanying drawing is used to provide further understanding of the present utility model, and constitutes the part of instructions, is used from explanation the utility model with embodiment one of the present utility model, does not constitute restriction of the present utility model.In the accompanying drawings:
Fig. 1 is the structured flowchart according to the vehicle-mounted MID advertisement of the utility model interactive system;
Fig. 2 a is the structured flowchart one according to vehicle-mounted MID terminal in the vehicle-mounted MID advertisement of the utility model interactive system;
Fig. 2 b is the structured flowchart two according to vehicle-mounted MID terminal in the vehicle-mounted MID advertisement of the utility model interactive system;
Fig. 3 is the schematic layout pattern according to the main interface of display module in the vehicle-mounted MID advertisement of the utility model interactive system;
Fig. 4 is the schematic layout pattern according to the interactive interface of display module in the vehicle-mounted MID advertisement of the utility model interactive system.
In conjunction with the accompanying drawings, Reference numeral is as follows among the utility model embodiment:
1-advertisement information management center; 2-cloud computing center; The 21-file server; The 22-database; The 23-management server; 3-taxi administrative center; The 4-GPS position location satellite; The 5-GPS receiver; The 6-3G base station; The vehicle-mounted MID terminal of 7-; 71-power supply and energy consumption module; The 72-GPS module; 73-connected sum conversion chip group; The 74-3G module; The 75-storer; 76-CPU; The 77-display module.
Embodiment
Below in conjunction with accompanying drawing preferred embodiment of the present utility model is described, should be appreciated that preferred embodiment described herein only is used for description and interpretation the utility model, and be not used in qualification the utility model.
According to the utility model embodiment,, provide a kind of vehicle-mounted MID advertisement interactive system as Fig. 1-shown in Figure 4.
In Fig. 1, the vehicle-mounted MID advertisement interactive system of present embodiment comprises cloud computing center 2, advertisement information management center 1, taxi administrative center 3, GPS (Global PositioningSystem, abbreviation GPS) position location satellite 4, gps receiver 5, NodeB 6 and vehicle-mounted MID terminal 7, wherein: advertisement information management center 1, taxi administrative center 3 and NodeB 6 are connected with cloud computing center 2 signals respectively; Vehicle-mounted MID terminal 7, NodeB 6, gps receiver 5 and GPS position location satellite 4, sequential signal connects.Here, vehicle-mounted MID terminal 7 can be installed on the taxi, gps receiver 5 is used to determine the position of hiring a car, NodeB 6 is used to connect vehicle-mounted MID terminal 7 and cloud computing center 2, taxi administrative center 3 is mechanisms of management taxi, and advertisement information management center 1 is the mechanism of issuing advertisement information.
Wherein, in the above-described embodiments, cloud computing center 2 comprises file server 21, management server 23 and database 22, and wherein: described file server 21, management server 23 and database 22, sequential signal connects.As seen, in cloud computing center 2, be provided with file server 21, management server 23 and the database 22 etc. that can expand.
In Fig. 2 a, above-mentioned vehicle-mounted MID terminal 7 comprises power supply and energy consumption module 71, GPS module 72, connected sum conversion chip group 73,3G module 74, storer 75 and CPU 76, wherein: connected sum conversion chip group 73 and storer 75 are electrically connected with CPU 76 respectively; Power supply and energy consumption module 71, GPS module 72 and 3G module 74 are electrically connected with connected sum conversion chip group 73 respectively.Here, 3G module 74 is used for the communication between vehicle-mounted MID terminal 7 and the cloud computing center 2.
In Fig. 2 b, above-mentioned vehicle-mounted MID terminal 7 also comprises display module 77, and display module 77 is electrically connected with CPU 76.Here, display module 77 comprises the LCD touch-screen, and the viewing area of LCD touch-screen comprises rolling literal field, video ads district, advertisement area and the interactive button district relevant with the position.Here, the LCD touch-screen, the communication interface as between cab-getter and the vehicle-mounted MID advertisement interactive system can comprise LCD touch-screen that is used to show and the LCD touch-screen that is used to import.
In Fig. 3, the main interface display of display module 77 in the vehicle-mounted MID advertisement interactive system, this vehicle-mounted MID advertisement interactive system can be play multiple files such as film advertisement (containing FLASH), picture, the whole screen demonstration of literal (can add background sound, background picture), character rolling captions, realizes that really the user uses anywhere or anytime alternately.
Particularly, the main interface of display module 77 comprises rolling literal field, video ads district, advertisement area and the interactive button district relevant with the position in the vehicle-mounted MID advertisement interactive system.The user can see up-to-date rolling character introduction, notice etc. when appreciating video ads; The rolling advertisement area relevant with the position is bound to the video ads district in entering into a certain advertiser's circumference scope simultaneously, and click can be checked details; The below interactive button can make things convenient for the cab-getter visit various interactive web sites as make a reservation, booking etc.
Wherein, in above-mentioned vehicle-mounted MID advertisement interactive system in the main interface (being initial interface) of display module 77, A is the rolling character area, can all kinds of Word messages of roll display, as Word messages such as news, notice, life general knowledges, click to realize that the webpage details show, and about realizing or the scroll-up/down pattern; B is a video area, can play all kinds of video frequency programs or advertisement, comprises multiple forms such as flv, avi, and video area can amplify played in full screen; It will play excellent video content in turn, as TV information, Internet video and advertisement video etc.; C is the rolling advertisement area relevant with the position, and this regional advertisement is bound to the video ads district in entering into a certain advertiser's circumference scope, and advertisement is necessarily had an area of in advertiser and is bound to the video ads district in the scope; Can scroll-up/down play at ordinary times, and can click the demonstration graph text information; Here, the advertisement area relevant with the position can comprise the soon excellent project of " fresh and alive showing " and city instant messages in the city, comprised concert, the drama performance, and film, exhibition is put on display, competitive sports, cuisines activity, retail popularization activity or the like; D is interactive button district (a guidance to website bar), and row's interactive button icon is arranged along the screen below, and the interactive button district can realize the interactive experience of multiple application, and button itself can increase and decrease; Particularly, click any one interactive button icon, just can enter the corresponding page in website as the button icon that: fashionable life net home page, tourism, cuisines, ChengShi Hotel, urban transportation, website home, Online Music, 3G experience etc. about ten, can increase and decrease according to the actual requirements.
The vehicle-mounted MID advertisement interactive system of the foregoing description as a kind of moving advertising interaction platform, can be used for multiple field; Can fill up the blank of advertising market with the mutual theory of brand-new advertisement, it is high-end to make fashion, the strongest interactive mobile Internet medium; Can merge portable terminal and Internet technology, operate by more humane interface to promote the Internet user, the function expansion that makes mobile Internet terminal and provides corresponding value-added service in vehicle-mounted industry.
For example, when above-mentioned vehicle-mounted MID advertisement interactive system during as vehicle-mounted use, can allow passengers enjoy and freely dominate the individual sexual experience of selecting and controlling, the style of interactive button depends on target consumers and passenger's actual demand.For instance, in Fig. 4,3G is set experiences the district, the passenger can specially enjoy every 3G content service and other introductions to business that Virtual network operator provides by this zone, the ChengShi Hotel district is set, the passenger can browse facility, service and the characteristic of each rank ChengShi Hotel by this zone, and realizes predetermined guest room, by the timely information of subject web site passenger on can view Internet etc.
Here, urban life can comprise 6 big contents, as food and drink, shopping, amusement, travelling, culture and commercial affairs etc., makes the application form of medium can be rich and varied, and use value also can infinitely be amplified.
In sum, the vehicle-mounted MID advertisement interactive system of each embodiment of the utility model, owing to comprise cloud computing center, advertisement information management center, taxi administrative center, GPS position location satellite, gps receiver, NodeB and vehicle-mounted MID terminal, wherein: advertisement information management center, taxi administrative center and NodeB are connected with the cloud computing center signal respectively; Vehicle-mounted MID terminal, NodeB, gps receiver and GPS position location satellite, sequential signal connects; Can merge portable terminal and Internet technology, operate by more humane interface to promote the Internet user, the function expansion that makes mobile Internet terminal and provides corresponding value-added service in vehicle-mounted industry; Thereby can overcome function singleness in the prior art, real-time difference and interactive weak defective, with realize that function is many, real-time good, interactive by force and the advantage of hommization.
It should be noted that at last: the above only is preferred embodiment of the present utility model, be not limited to the utility model, although the utility model is had been described in detail with reference to previous embodiment, for a person skilled in the art, it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, and perhaps part technical characterictic wherein is equal to replacement.All within spirit of the present utility model and principle, any modification of being done, be equal to replacement, improvement etc., all should be included within the protection domain of the present utility model.

Claims (6)

1. a vehicle-mounted MID advertisement interactive system is characterized in that, comprises cloud computing center, advertisement information management center, taxi administrative center, GPS position location satellite, gps receiver, NodeB and vehicle-mounted MID terminal, wherein:
Described advertisement information management center, taxi administrative center and NodeB are connected with the cloud computing center signal respectively; Described vehicle-mounted MID terminal, NodeB, gps receiver and GPS position location satellite, sequential signal connects.
2. vehicle-mounted MID advertisement interactive system according to claim 1 is characterized in that described cloud computing center comprises file server, management server and database, and wherein: described file server, management server and database, sequential signal connects.
3. vehicle-mounted MID advertisement interactive system according to claim 1 and 2 is characterized in that, described vehicle-mounted MID terminal comprises power supply and energy consumption module, GPS module, connected sum conversion chip group, 3G module, storer and CPU, wherein:
Described connected sum conversion chip group and storer are electrically connected with CPU respectively; Described power supply and energy consumption module, GPS module and 3G module are electrically connected with connected sum conversion chip group respectively.
4. vehicle-mounted MID advertisement interactive system according to claim 3 is characterized in that also comprise display module, described display module is electrically connected with CPU.
5. vehicle-mounted MID advertisement interactive system according to claim 4 is characterized in that described display module comprises the LCD touch-screen.
6. vehicle-mounted MID advertisement interactive system according to claim 5 is characterized in that, the viewing area of described LCD touch-screen comprises rolling literal field, video ads district, advertisement area and the interactive button district relevant with the position.
CN2010201518123U 2010-04-07 2010-04-07 Vehicle-mounted MID advertisement interactive system Expired - Fee Related CN201725541U (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102271158A (en) * 2011-07-26 2011-12-07 中兴通讯股份有限公司 Cloud computing-based GPS (Global Positioning System) multiapplication processing method and mobile terminal
CN102291421A (en) * 2011-04-02 2011-12-21 无锡矽鼎科技有限公司 Vehicle-mounted mobile internet device (MID) precise advertisement interaction system
CN102457570A (en) * 2011-08-10 2012-05-16 上海启索信息技术有限公司 Intelligent vehicle-mounted communication informatization system and communication method based on 3-generation (3G) technology and cloud system

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102291421A (en) * 2011-04-02 2011-12-21 无锡矽鼎科技有限公司 Vehicle-mounted mobile internet device (MID) precise advertisement interaction system
CN102271158A (en) * 2011-07-26 2011-12-07 中兴通讯股份有限公司 Cloud computing-based GPS (Global Positioning System) multiapplication processing method and mobile terminal
CN102457570A (en) * 2011-08-10 2012-05-16 上海启索信息技术有限公司 Intelligent vehicle-mounted communication informatization system and communication method based on 3-generation (3G) technology and cloud system

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C14 Grant of patent or utility model
GR01 Patent grant
CF01 Termination of patent right due to non-payment of annual fee

Granted publication date: 20110126

Termination date: 20170407

CF01 Termination of patent right due to non-payment of annual fee