KR20070103552A - System and method for marketing using electronic business cards - Google Patents

Abstract

A marketing system for using a transferred electronic business card, and a method thereof are provided to perform a marketing operation effectively by a low cost and to easily manage customers by collecting and updating useful data among personal information of a customer. A marketing system for using a transferred electronic business card comprises a short range device(70) and a computer(90). The short range device includes a wireless communication unit(71), a first processor unit(72), and a first communication interface unit(73). The wireless communication unit is used to perform a wireless communication with a mobile communication terminal of a customer. The first processor unit is used to convert a wireless signal related to customer information transferred by the wireless communication unit, into a digital signal. The first communication interface unit is used to send the digital customer information to the computer. The computer includes a second interface unit(91), a second processor unit(92), and a third interface unit(93). The second interface unit is connected with the first communication interface unit to receive the customer information. The second processor unit is used to generate a corresponding message when satisfying the transferred customer information from the second communication interface unit with a searching condition. The third interface unit is used to send a number and the message of the mobile communication terminal for the customer, to a message center.

Description

System and Method for Marketing Using Electronic Business Cards

1 is a flow chart showing a mobile phone short message service method of a conventional credit card merchant.

Figure 2 is a state diagram showing that the marketing is made using the present inventors electronic business card.

3 is a view showing the main configuration of the marketing system in FIG.

4 is an operation flowchart showing that customer information is transmitted in the present invention.

5 is an operation flowchart showing a short service method to a customer;

6 is a diagram illustrating an embodiment in which an SMS message is received on a display screen of a mobile communication terminal of a customer;

<Description of Symbols for Main Parts of Drawings>

50: mobile carrier 51: message center 52: mobile switchboard

53: base station 60: mobile communication terminal 61: transceiver

62: program memory 63: business card information storage unit 64: key input unit

65 display unit 66 processor 67 second short-range wireless communication unit

70: short-range wireless communication terminal 71: first short-range wireless communication unit

72: first processor unit 73: first communication interface unit 80: business store

90: management computer 91: second communication interface unit

92: second processor unit 93: third communication interface unit

The present invention relates to a business model related to marketing, and in particular, by receiving electronic business card data from a mobile communication terminal of a customer who visits his or her business store using short-range wireless communication, and extracting useful data therefrom In addition, the present invention relates to a system and a method for efficiently marketing at low cost, as well as facilitating customer management.

In recent years, the size of the economy has expanded rapidly, and as a result, personal income has risen sharply, leading to increased consumption, which intensifies competition among business stores that seek to secure these customers as so-called loyal customers. It is developing.

In other words, customers who have visited their stores at least once are conducting various customer marketing such as mileage accumulation service, mail service for sending coupons using the Internet, and various services through customer card issuance. to be.

This is to find out the tendency of the customer to visit their store and to conduct efficient marketing at a lower cost based on the customer's visit to the store, but the customers with high sales contribution and the number of visits are more frequent than other customers. This is because it is categorized as a customer and performs efficient customer management by conducting intensive marketing targeting the specific customers as described above.

As described above, a marketing method for efficient customer management has already been disclosed in Korean Patent Application Publication No. 2005-0101269 entitled "Mobile Phone Short-Term Service Method of Credit Card Merchant and Network System for It".

1 is a flow chart showing a mobile phone short service method of a conventional credit card merchant.

Referring to FIG. 1, the related art is a member time series aggregated and produced by a van company 30 based on the number of transactions, the transaction amount, and the visit frequency of the card member 10 with respect to the credit card merchant 20. Using the results of the time series analysis, the mobile phone 11 of a specific card member 10 directly selected by the credit card merchant 20 can provide SMS related to marketing including various announcements. It is a mobile phone short service service of credit card merchants.

In addition, the related art is linked to the relay server 31 connected to the credit card query terminal 21 and the credit card company 40 and the information database 33 for storing the result of the card approval request for each affiliated store 20 in association with it. And relay module 32 having; A transaction module 34 for time series analysis of the result of the approval request for each affiliate of the information database 33 and communicating with a credit card inquiry terminal through a relay server to determine a target member and a target phrase; And a short message to generate a short message service request message based on the short message service database 35 in which the mobile phone number of the target member, the time series analysis result, the example phrase, the target member and the target phrase are stored, and the target member, the mobile number and the target phrase. It comprises a short service module 36 having a service generator 37 and a short service transmitter 38 for transmitting a short message request request message to a message center.

The prior art of the above configuration comprises the steps of time series analysis of the contribution of the member (10) to the affiliated shop (20) in the van (VAN) company (30); Notifying the bansa 30 of the short service delivery intention by the affiliate store 20; The step of the bansa 30 to announce the results of the time series analysis for the merchant 20; The merchant 20 selecting a short service target member based on a time series analysis result and then notifying the bansa 30; Deciding the short service target phrase by the bansa 30 and the affiliated shop 20; And the bansa 30 is composed of the step of transmitting the short message service by transmitting the mobile phone 11 number and the target phrase of the target member 10 to the message center 51 of the mobile communication company 50.

However, the prior art as described above does not recognize the contribution of the number of transactions, the amount of transaction, and the frequency of visits to the sales store for customers who do not use a card, that is, customers who pay in cash. There was a problem such as not being able to manage a lot of cash payment customers.

In addition, the membership card has been used as a marketing strategy in the past, which is not a payment method such as a credit card, but a member can benefit from a certain percentage of the service by accumulating points for the amount used. It was made.

However, the use of the membership card, despite securing a stable customer, the sales store can not automatically determine whether the customer is a specific marketing target customer, not only can not actively marketing to the customer, Even if it was automatically determined whether the customer is a specific marketing target, the event contents could not be automatically announced, and there was a problem that active marketing could not be carried out to the main customers who are the marketing targets.

The present invention was created in view of such a problem, and collects useful data from the personal information of customers visiting the sales store and utilizes it for marketing, and automatically determines whether the customer is a target customer, It is aimed at achieving excellent effects at a low cost by allowing marketing costs to be paid only to customers.

In addition, by separately marketing a specific customer that meets a specific purpose, to automatically notify the event content, such as to enable efficient customer management is another object.

The object of the present invention is to wirelessly communicate with a mobile communication terminal of a customer to receive a wireless signal related to customer information, thereby generating a message corresponding to the corresponding customer information when compared with a preset search conditional expression. Is achieved by one.

In order to achieve the above object, a marketing system using the received electronic business card includes a wireless communication unit capable of short-range wireless communication with a mobile communication terminal of a customer, and converting a wireless signal related to customer information received by the wireless communication unit into a digital signal. A short range wireless communication terminal comprising: a first processor unit; and a first communication interface unit for transmitting digitized customer information to a computer; When the second communication interface unit connected to the first communication interface unit to receive customer information and the customer information received through the second communication interface unit and pre-stored customer information are satisfied by using a search condition equation, the corresponding communication unit is satisfied. And a computer having a second processor unit for generating a message, and a third communication interface unit for transmitting the customer's mobile communication terminal number and the message to the message center by the Internet.

The marketing method using the received electronic business card includes the steps of: receiving wireless signaled business card information from a mobile communication terminal of a customer by short-range wireless communication; Digitally signing the business card information; After receiving the digital signaled business card information, storing the received information as it is for the first time, and updating and storing the received information if it is already stored; Determining whether the business card information satisfies a preset search condition formula; Generating a message phrase of a short message service (SMS) corresponding to the search condition equation when the specific data satisfies the search condition equation as a result of the determination; And transmitting the number of the customer's mobile communication terminal and the message phrase to the message center of the mobile communication company.

Hereinafter, a preferred embodiment of the marketing system and method using the received electronic business card according to the present invention will be described with reference to the accompanying drawings.

Figure 2 is a state diagram showing that the marketing is made using the electronic business card according to the present invention.

Referring to Figure 2, the marketing system using the electronic business card received the present invention, the customer visits the business shop 80, the mobile communication terminal 60 is installed in the desk of the business shop 80 short-range wireless communication terminal 70 ), The electronic business card is transmitted by short-range wireless communication with each other, and the electronic business card data of the customer is transferred from the processor unit 92 of the customer management computer 90 connected to the short-range wireless communication terminal 70. If it is determined that the search condition is satisfied, a message phrase of a short message service (SMS) corresponding to the search condition is generated and transmitted to the message center 51 of the mobile communication company 50 through the Internet network, and the mobile communication of the customer is performed. The message text related to marketing is displayed on the terminal 60.

Accordingly, the present invention includes a customer mobile communication terminal 60 having a business card information storage unit storing business card information and a short range wireless communication unit for transmitting the business card information; A near field wireless communication terminal (70) of a business store having an interface unit for receiving and transmitting customer information included in the business card information from the near field communication unit to a computer; The processor unit and the message phrase stored in the customer management program for generating a message phrase of the short message service (SMS) corresponding to the search condition when the predetermined search condition is satisfied to correspond to a specific marketing of the received customer information And a management computer 90 having an interface unit for transmitting the number of the mobile terminal of the customer to the message center of the mobile communication company through the Internet network.

FIG. 3 is a diagram illustrating a main configuration of a marketing system in FIG. 2.

Looking at the configuration of the mobile communication terminal 60 of the customer transmitting the electronic business card with reference to Figure 3, the business card information storage unit 63 for storing the business card information; A short range wireless communication unit 67 capable of transmitting and receiving stored business card information at a short range; A program memory unit 62 which displays the received or stored business card information on the display unit 65 in the form of a business card and stores a viewer program for editing the business card information; A keypad unit 64 for selecting a specific function and inputting numbers and characters; And a processor unit 66 for calculating and controlling key values inputted to the keypad unit.

Here, the customer who visited the sales store 80 moves his mobile communication terminal 60 close to the short range wireless communication terminal 70 installed at the desk of the sales store 80, and the specific key of the key input unit 64 (or Key) to transmit its own business card information stored in the business card information storage unit 63 of the mobile communication terminal 60 to the short range wireless communication terminal 70.

That is, the characteristic of the marketing method using the received electronic business card is to utilize the data contained in the customer's electronic business card, and the customer's point of view of his mobile communication terminal that is always carried by the customer at the store (near wireless communication) By recognizing the terminal, it can be invited to various events, promotions, gratitude events performed by the business store at the same time.

Therefore, as a customer, it is possible to acquire an opportunity to be invited to various events held at a sales store at the same time, and in order to enjoy various benefits offered at a sales store as in the case of conventional marketing, the membership of several chapters issued by the corresponding sales store. It is a marketing that has the characteristics of maximizing customer convenience because it is not necessary to carry the card separately or to surf the Internet to obtain information about the event by accessing the individual homepage opened at each sales store. Can be.

In addition, looking at the system configuration of the business store 80 that receives and processes the business card information from the visited customer, by receiving the customer information contained in the business card information in a short-range wireless communication with the customer's mobile communication terminal 60 A short range wireless communication terminal (70) for transmitting to the management computer (90); Receives the customer information from the short-range wireless communication terminal 70 and processes it and generates a message phrase of the short message service (SMS) and the message phrase and the message terminal and the number of the mobile terminal of the customer of the mobile communication center It consists of a computer 90 having a third communication interface 93 to transmit to the network.

Looking at this in detail, the mobile communication terminal 60 of the customer and the short-range wireless communication unit 71 for short-range wireless communication and the first processor unit 72 for converting and processing the received wireless information related to the customer information into a digital signal, A short range wireless communication terminal 70 including a first communication interface 73 for transmitting customer information to a computer;

The second communication interface unit 91 connected to the first communication interface unit 73 to receive customer information, and the customer information received through the second communication interface unit 91 and the previously stored customer information in the search conditional expression. The second processor unit 92 for generating a message corresponding thereto, and the third communication interface unit 93 for transmitting the mobile communication terminal number and the message of the customer to the message center through the Internet. ) Is provided with a computer (90).

4 is an operation flowchart showing that customer information is received in the present invention.

Referring to FIG. 4, in the process of receiving personal information of the electronic business card stored in the mobile communication terminal of the customer at the business store, the customer may install his mobile communication terminal 60 at the desk of the business store 80. Approaching the wireless communication terminal 70; Transmitting the business card information stored in the business card information storage unit 63 of the mobile communication terminal 60 to the short range wireless communication terminal 70 by operating a specific key (or a shortcut key) of the key input unit 64; Receiving business card information by the near field communication with the mobile communication terminal 60.

In particular, the short-range wireless communication terminal 70 provided at the desks of the customer's mobile communication terminal 60 and the business store 80 includes both RFID tags, readers, Bluetooth communication modules, or infrared data communication modules. By having any one in common, the mobile communication terminal 60 and the short-range wireless communication terminal 70 is characterized in that the customer information in the business card information to be transmitted and received by wireless communication in a state in close proximity to each other.

Then, the personal information of the electronic business card stored in the business card information storage unit 63 of the customer's mobile communication terminal 60 is two parts, that is, the image part including the company's CI or logo, telephone number, address, It is divided into general parts such as fax numbers, e-mail addresses, various holidays, names, etc., and the image parts are stored in a format such as JPEG, and the general parts are stored in text data formats such as XML (eXten sible Markup Language). In particular, by storing the general portions stored in the text data format, respectively, in the customer management computer 90, and utilizing them, it is easy to manage customer information such as search and correction of customer information in a sales store, and also in various marketing. It is used as necessary data.

5 is an operation flowchart showing a short service method to a customer in the present invention.

Referring to FIG. 5, a process of transmitting a short message service (SMS) message to a mobile communication terminal of a customer using the customer information received at a business store includes: receiving business card information from a short range wireless communication terminal 70; If business card information for the customer has already been stored, updating it; Determining the business card information as a search condition formula to be applied to a specific marketing; Generating a message phrase of a short message service (SMS) corresponding to the search condition equation when the specific data satisfies the search condition equation as a result of the determination; And transmitting the message phrase and the number of the mobile communication terminal of the customer to the message center of the mobile communication company.

Therefore, according to the marketing method of the present invention, using the customer information included in the business card information, the specific information that matches the specific marketing direction is selected from the customer information, and compared with the pre-set search condition to determine the visited customer. By determining whether the target customer is related to this particular marketing and sending the corresponding short message service message to the mobile communication terminal of the customer, it is essential to perform the desired marketing.

That is, for example, if a particular marketing using mileage is used, for example, a customer who visits the business store 10 times accumulates the number of visits as mileage, and when the 11th visit is to carry out marketing for 'free family meal'. The computer 90 accumulates and counts the number of visits in accordance with the marketing direction, and inputs and sets the program to compare and determine whether or not the final cumulative number is 10 times. Is the cumulative counter for customer name or phone number = 10? To be.

Therefore, if the cumulative number of names or telephone numbers is set as described above, the number of visits to the sales store is counted at every visit, and when the cumulative number is 10, the search condition expression is not satisfied. '7847 number Kim OO customer. Next time you visit our OOO family restaurant, you can enjoy a family meal (4 buffets) for free. 'Will be sent to your mobile terminal (see Figure 6).

In addition, as another example of a specific marketing using anniversaries, we would like to do a 'free family shooting event' to customers who visit a business store during the week that includes a specific anniversary, birthday or anniversary in the customer information. In this case, the computer 90 inputs and sets the program to count, compare, and judge the specific anniversary in accordance with the marketing direction. The search condition expression at this time is set in advance by the program. ? " (Condition 1) and "Customer specific anniversary = 30 days after the search (the same day)?" (Condition 2).

Therefore, a specific anniversary of the customer visiting the business store is received (according to condition 1) and stored, and the customer management computer 90 judges this one month before the anniversary of the customer (according to condition 2). By sending a text message, and marketing to visit the sales store during the week including the anniversary.

In other words, when you receive and store a specific anniversary, it determines when the visitor's anniversary is' 7847 number Kim OO customer. Congratulations on your birthday of next month. If you visit our OOO family restaurant during 3-10 days of OO, you can take a family photo for free. 'Will be sent to your mobile phone.

That is, the SMS message phrase and the number of the mobile communication terminal of the customer according to the specific anniversary or mileage accumulation as described above are transmitted to a message center (MC) 51 storing the short message data. Subsequently, the mobile switch 52 processes the received data according to the format, grasps the state of the channel, and transmits it to the mobile telephone base station 53. The mobile communication terminal 60 of the customer receives the data from the base station 53. The message phrase is received and displayed on the display screen.

In addition, the above message is displayed on the display screen of the mobile communication terminal of the customer by using the short message service (SMS), which is already registered in Korean Patent Nos. 216,571, Domestic Patent No. 459,047, and Domestic Patent Nos. 298,211. Korean Patent No. 342,487 and the like, and the description thereof will be omitted.

As described above, the present invention obtains information from a customer visiting his or her business store and determines whether the customer information is suitable for a specific marketing direction, but satisfies a conditional expression (included in the program) preset by the customer information. If it is satisfied, the main goal is to display the SMS message corresponding to the marketing on the customer's mobile communication terminal.

In this way, the sales store may use the customer information stored in the customer management computer to preset specific conditions related to the sales contribution amount, the specific anniversary date, or the number of visits, and automatically send a short message only to the corresponding customers who satisfy the conditional expression. There is a characteristic.

However, the marketing method according to the present invention is not limited to automatically sending a short message to a customer who satisfies a specific condition as described above, and according to various events for all customers registered and stored in a customer management computer. It's also a marketing feature that allows salespeople to send short messages directly.

That is, in the marketing method according to the present invention, the sales store owner directly sets a search conditional expression, transforms it freely, and sends a short message directly to his or her customer so as to correspond to an event corresponding to various marketing plans. Another feature is that it can.

In addition, as another embodiment of the present invention, the customer management computer 90 is equipped with a corresponding function of the short-range wireless communication terminal 70, the marketing can be implemented as in the above embodiment, the customer A wireless communication unit capable of short-range wireless communication with a mobile communication terminal; A processor unit which converts the wireless signal related to the customer information received by the wireless communication unit into a digital signal and generates a corresponding message when the received customer information and the stored customer information are satisfied by using a search condition formula; And a computer equipped with a communication interface for transmitting the customer's mobile communication terminal number and a message to the message center by the Internet.

As described above, the present invention is a technology for displaying the event details on the screen of the mobile communication terminal targeted for marketing in executing various types of events according to various marketing using information of the customer.

In addition, as the marketing method using the electronic business card received in the present invention is carried out at the sales store, the information on the customer continues to accumulate, and furthermore, the marketing is carried out by using the customer information accumulated continuously, thereby increasing the sales by the customer. This increases the synergy between the accumulated customer information and sales revenue.

Therefore, in this process, the sales store that implements the present invention marketing method increases the number of customers in the room, and also increases sales, thereby increasing intangible real estate value in evaluating the sales store. The number of in-home customers or sales is reflected in the valuation in the form of a premium, thereby enhancing the asset value of the corresponding store.

According to the present invention, by collecting useful data from the personal information of customers visiting the sales store, up-date and using the same for marketing, it is possible to specify a target customer for marketing so that the marketing is effective at low cost. There is an advantage to this.

In addition, by setting a specific marketing direction and using a search condition formula corresponding to the set marketing direction, it is possible to automatically notify a specific event to a corresponding customer that meets a specific marketing purpose, thereby conveniently and efficiently managing the customer. There is another effect that can be.

As a customer, his mobile communication terminal is approached to a sales store (recognized by a near-field wireless communication terminal), and the customer can be invited to various events, promotions, and gratitude events, which are performed by the sales store. As in the case of marketing, in order to enjoy the various benefits that are implemented in the sales store, you may have to take several membership cards issued by the sales store separately, or you may access the event by connecting the Internet to the individual homepage opened at each store. There is no need to surf the web to obtain information on, there is an advantage to maximize the convenience of customers.

In addition, as a sales store, information that is useful for various types of marketing for all customers stored in the customer management computer is continuously increased, which is evaluated as an intangible asset when evaluating the assets of the sales store, and property rights such as sales There is an advantage to being in an advantageous position, such as enhancing the value of real estate at the event.

Claims (6)

A wireless communication unit 71 capable of short-range wireless communication with a mobile communication terminal of a customer, a first processor unit 72 converting and processing a wireless signal related to customer information received by the wireless communication unit 71 into a digital signal, and a digitized customer A short range wireless communication terminal (70) comprising a first communication interface (73) for transmitting information to a computer; The second communication interface unit 91 connected to the first communication interface unit 73 to receive customer information, and the customer information received through the second communication interface unit 91 and the previously stored customer information in the search conditional expression. The second processor unit 92 for generating a corresponding message, and the third communication interface unit 93 for transmitting the mobile communication terminal number and the message of the customer to the message center by the Internet. The marketing system using the received electronic business card, characterized in that it comprises a computer (90) provided. The method of claim 1, The short range wireless communication unit (71) is a marketing system using the received electronic business card, characterized in that any one of the RFID tag (RFID TAG) and the reader, Bluetooth communication module or infrared data communication module. The method of claim 1 The pre-stored information, the marketing system using the received electronic business card, characterized in that updated and stored according to the access of the customer. The method of claim 1, The search condition formula is a marketing system using the received electronic business card, characterized in that it is associated with any one of the number of visits of the customer, a specific anniversary, the total sales of the customer, or anything arbitrarily set by the administrator of the computer 90. . A wireless communication unit capable of short-range wireless communication with a mobile communication terminal of a customer; A processor unit which converts the wireless signal related to the customer information received by the wireless communication unit into a digital signal and generates a message corresponding to the received customer information by comparing the previously stored customer information with a search condition; And a computer equipped with a communication interface unit for transmitting the customer's mobile communication terminal number and a message to a message center by an internet network. Receiving wireless signaled business card information from a mobile communication terminal of a customer by short-range wireless communication; Digitally signing the business card information; After receiving the digital signaled business card information, storing the received information as it is for the first time, and updating and storing the received information if it is already stored; Determining whether the business card information satisfies a preset search condition formula; Generating a message phrase of a short message service (SMS) corresponding to the search condition equation when the specific data satisfies the search condition equation as a result of the determination; The marketing method using the received electronic business card, characterized in that comprising the step of transmitting the message of the customer's mobile communication terminal and the message phrase to the message center of the mobile communication company.

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