KR20070023940A - Internet auction advertising service system and method thereof - Google Patents

Abstract

A system and a method for an Internet auction AD(ADvertisement) service are provided to enable a seller to effectively perform AD without building a website or knowledge by automatically extracting an optimal keyword to Internet auction goods registered from the seller, and performing the AD after copy preset to the extracted keyword is connected to the AD. An auction customer-AD system link database(44) is constructed between an Internet auction system(30) and a keyword/context AD system(5340). The auction customer-AD system link database generates a keyword by receiving a name or information of the goods registered from the Internet auction system, and displays the related keyword/AD copy matched with the generated keyword to the customer of the Internet auction system by searching a goods keyword AD copy database(42) installed to the keyword/context AD system. The auction customer-AD system link database stores the searched related keyword/AD copy together with a goods, keyword, and AD copy price, and requests AD execution to portal sites(51-53) by transferring the searched related keyword/AD copy.

Description

Internet auction advertising service system and method

1 is a network configuration to which the Internet auction advertising service system according to the present invention is applied,

2 is a block diagram of an internet auction advertising service system according to an embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

11-13: Seller / Advertiser Terminal 20: Internet

30: Internet auction system 40: Keyword / context advertising system

41: customer DB 42: product keyword advertising DB

43: advertising server 44: auction customer advertising system interlocking DB

51-53: Portal Site

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to keywords and contextual advertising system methods for internet auction products, and more particularly, when contextual sellers register products for auction on an internet auction site. The present invention relates to an internet search advertisement service system and method that automatically extracts the best keyword that best matches the product through search and connects it with the prepared advertisement text so that the user can execute the advertisement effectively without any know-how or experience. .

Significant growth in electronic commerce in recent years is auction sites such as ebay, auction, onket, and gmarket. Unlike general shopping malls, these auction sites can be sold at a lower price because sellers register their products directly and are the fastest growing areas in view of the nature of online shopping where price competitiveness is the top priority.

However, the online auction system has the advantage of simplifying the intermediate distribution structure. However, since the online auction system is configured to promote the auction product by using the paid option (exposed to the upper position as a fee, bold font exposure) provided by the auction site, Due to the limited space, marketing means are very limited, and from the seller's point of view, there is a limit to the seller directly promoting his or her auction product because it is not a promotional means for recruiting buyers effectively.

On the other hand, in the early days of Internet advertising, online banner advertisements linking websites were mainstream. With the evolution of the Internet, various internet advertising models have been developed recently, and portal sites are now applying various internet advertising models. As a new Internet advertising model, keyword and contextual advertising technologies have been developed.

The online banner advertisement is a large advertiser and an expensive advertisement technology, and is not suitable as a promotion means of a seller who sells a product through an online auction. The users of the online auction system are mostly small and medium sellers, whereas keyword and contextual advertisements are used. Is suitable for small and medium sized advertisements, but it could not be a realistic alternative if there is no seller's site or no advertising know-how.

An object of the present invention is to solve the above problems, and when the seller of goods to register the goods to be auctioned on the Internet auction site to sell the goods through the Internet auction, the best keyword that best suits the auction product Internet auction advertising service that allows product sellers to effectively execute advertisements without building a website or know-how by automatically extracting and linking with the prepared advertisement text corresponding to the keyword. A system and method are provided.

Internet auction advertising service system of the present invention for achieving the above object, Internet auction advertising including a keyword / context advertising system to build a advertising phrase corresponding to the product keyword as a database and connected to the Internet auction system via a network In the service system, the Internet auction system and the keyword / context advertising system is installed so as to be linked by each system, and receives the product name or product information of the goods registered for sale from the Internet auction system to generate a keyword and the keyword Internet auction advertisement document that constructs an auction customer-ad system interworking database that retrieves the relevant keywords / advertisements corresponding to the product from the product keyword advertisement phrase database provided in the keyword / context advertisement system and exposes them to the customers of the internet auction system. It provides a bus system.

In the service system according to the present invention, the auction customer-advertising system interworking database stores the keyword / context search-related keyword / ad text together with the price for each product, keyword, and ad text, and is provided in the keyword / context ad system. The advertisement server may be requested to execute an advertisement to at least one portal site.

The Internet auction advertising service method of the present invention proposed to achieve the above object is achieved by the auction system in a network system having an auction customer-advertising system interworking database interworking with the internet auction system and keyword / context advertising system. An internet auction advertisement service method, comprising: (a1) an advertisement guide tool that checks whether an internet auction product is registered from a product seller and selects whether to perform a keyword / context extraction method for the registered auction product. Providing to the seller; (a2) When the keyword / context advertisement is determined through the advertisement guide tool, the registered product name or product information is transmitted to the keyword / context advertisement system, and the corresponding advertisement search result is received from the keyword / context advertisement system. Making; (a3) When an advertisement search result is received from the keyword / context advertisement system, the method provides an internet auction advertisement service method comprising exposing an advertisement search result corresponding to the auction product to the seller of the product.

The advertisement search result received from the keyword / context advertising system in step (a3) of the present invention may be a keyword corresponding to the brand name or product information, an associated keyword associated with the keyword, and an association with the keyword and the associated keyword. It includes ad text that is exposed, wherein the exposed advertising text includes a plurality of advertising text, and among the exposed text is preferably provided with an ad text selection tool that can selectively enter the desired advertising texts of the product sellers. something to do.

The method of the present invention further includes the step of (a4) setting the advertisement phrase selected through the advertisement phrase selection tool as an advertisement phrase for advertisement execution of the registered product name or product information, and further transmitting the keyword / context advertisement system. Embodiments can be constructed.

Internet auction advertising service method of the present invention is provided to achieve the above object, the auction customer-advertising system in a network system having an auction customer-advertising system interworking database linked to the Internet auction system and keyword / context advertising system An internet auction advertisement service method using a linked database, wherein (b1) a keyword and associated keyword corresponding to the product name or product information in a keyword / context extraction method when the product name or product information registered by the product seller is transmitted from the auction system. Performing search and retrieval of advertisement text; (b2) an internet auction advertisement service method comprising transmitting the searched and inquired keywords / associated keywords / advertisements to the internet auction system so as to be exposed to a product seller.

The method of the present invention includes the steps of (b1) searching for a keyword corresponding to the brand name or product information, searching for an associated keyword associated with the keyword, and searching for an advertisement phrase associated with the keyword and the associated keyword. In step (b2), the keyword / associated keyword / ad text transmitted to the internet auction system may include a plurality of ad texts, and among the plurality of ad texts, a product seller may select and input desired ad texts. May be provided with a text selection tool.

The method of the present invention comprises the steps of: (b3) receiving the advertisement text selected and input through the advertisement text selection tool from the internet auction system and setting the advertisement text for advertisement execution of the registered brand name or product information; (b4) transmit the keyword / associated keyword and the set advertisement phrase to the keyword / context advertisement system to an ad server separately provided for ad execution and then advertise according to the exposure position and the number of impressions of the portal site previously designated by the ad server; It may be made of a configuration further comprising the step of enabling to enforce.

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

1 is a network configuration to which the Internet auction advertising service system according to the present invention is applied. In the present invention, the network system includes seller / advertiser terminals 11-13 (illustrated as seller terminals in the drawing) and the internet auction system 30 are organically connected through the Internet 20, and the internet auction system 30 ) Is connected to the keyword / context advertising system 40. The keyword / context advertising system 40 constructs an advertisement phrase corresponding to a keyword and an associated keyword of a product name or product information as a database, and the advertisement corresponding to the product name or product information transmitted from the internet auction system 30. The phrase is searched for and the advertisement is executed at a predetermined number of exposures at a predetermined exposure position of the portal site 51-53. Here, the seller / advertiser terminals 11-13 may use various internet connection tools such as a desktop computer, a personal digital assistant (PDA), a notebook computer, and the like.

2 is a block diagram of an internet auction advertising service system according to an embodiment of the present invention. In the system of the present invention, an auction customer-advertising system interworking database 44 is installed between the internet auction system 30 and the keyword / context advertising system 40 so as to be interoperable by each system. The keyword / context advertising system 40 includes a customer DB 41 for storing customer information, a product keyword advertisement text DB 42 for storing advertisement text corresponding to a keyword or an associated keyword of a product name or product information, and a plurality of items. It includes an advertisement server 43 for executing an advertisement on the portal site. The keyword / context advertising system 40 prepares a list of all inputable keywords, namely, brand name or product information, and matches keywords and related keywords, and related advertisement phrases. It can be created additionally according to the situation.

For example, related keywords can be implemented in a way that analyzes users' search patterns and exposes them to sellers or advertisers, and ad text can be used for example on existing "next" search (search.daum.net) sites. It can be implemented by securing and adding search advertisement text and then exposing it, and is illustrated in Table 1 below.

keyword Related Keywords Copy fan Cooler Fan Air Conditioner Shinil Fan Hanil Fan Samsung Fan Himart Where to Buy Various Fans at Affordable Fan Deals, Air-Conditions Discount Store Cool Summer Fans Vacation Summer Vacation Vacation Goods Vacation Fashion Pension Vacation Jeju Island Summer Vacation Booking Here !! Various vacation guides specializing in domestic and international summer travel deals

The auction customer-advertising system interworking database 44 receives a product name or product information of a product registered for sale from the internet auction system, generates a keyword, and generates an associated keyword / ad text corresponding to the keyword. Searched from the product keyword advertising phrase database 42 provided in the and exposed to customers of the Internet auction system.

In this case, the auction customer-advertising system interworking database 44 stores the keyword / context search-related keyword / ad text together with the price for each product, keyword, and ad text, and the advertisement provided in the keyword / context ad system 40. The server 43 may be requested to execute an advertisement to at least one or more portal sites.

In the network system of FIG. 1 and FIG. 2, the internet auction system 30 checks whether (a1) an internet auction product is registered from a seller of the product, and executes a keyword / context extraction method for the registered auction product. Providing an advertisement guide tool that can be selected whether or not to be input to the product seller; (a2) If the keyword / context advertising is determined through the advertisement guide tool, the registered product name or product information to the keyword / context advertising Transmitting to the system 40, and receiving an advertisement search result corresponding to the keyword / context advertising system; and (a3) if an advertisement search result is received from the keyword / context advertising system, The steps of exposing the advertisement search result to the seller of the product are performed in order.

In this case, the step (a3) includes a keyword corresponding to a brand name or product information, an associated keyword associated with the keyword, and an advertisement phrase associated with the keyword and the associated keyword. In this case, the exposed advertising text includes a plurality of advertising texts and is provided with an advertising text selection tool for selectively inputting advertising texts desired by a product seller among the exposed texts, in this case (a4) The advertisement text selected through the phrase selection tool is set as the advertisement text for the advertisement execution of the registered product name or product information, and further transmitted to the keyword / context advertising system later.

The auction customer-advertising system interworking database 44 in the network system of the configuration as shown in Figs. 1 and 2 is (b1) when the product name or product information registered by the product seller is transmitted from the Internet auction system, the product name or A keyword corresponding to the product name or product information is searched for by searching a keyword corresponding to the product information, searching for an associated keyword associated with the keyword, and sequentially searching for the keyword and an advertisement phrase associated with the associated keyword. And performing a search and inquiry of related keywords and advertisement phrases, and (b2) transmitting the searched and inquired keywords / associated keywords / advertisements to the internet auction system so as to be exposed to a product seller. do. In this case, in step (b2), a plurality of advertisement phrases are provided in the keywords / associated keywords / advertisements transmitted to the internet auction system. Of course, such ad text is provided with an ad text selection tool capable of receiving a selection input of at least one desired ad text among a plurality of ad texts. In this case, the auction customer-advertising system interworking database 44 may include (b3) receiving the advertisement text selected and input through the advertisement phrase selection tool from the internet auction system and setting the advertisement phrase for advertisement execution (b4). The keyword / associated keyword and the set advertisement phrase are transmitted to an advertisement server, and the advertisement server sequentially executes the advertisement according to the exposure position and the number of exposures of a predetermined portal site.

The advertisement server 43 may include a billing processing means and an ad execution means. The billing processing means issues a cookie having a predetermined session time with respect to the posted advertisement, and publishes the cookie. It can be set to be billed once based on, the advertising execution means is able to execute the advertisement at the number of impressions specified in the designated exposure position of the portal site.

That is, as shown in Figure 2, first, ① when the Internet auction system 30 delivers the product name or product information and customer ID registered in the auction site to the auction customer-advertising system interworking DB 44, ② The auction customer-advertising system interworking database 44 delivers the customer ID and registered product name or product information to the customer DB 41 and the product keyword advertisement phrase DB 42, respectively. ③ In the customer DB 41, the customer Automatically generate a new ID associated with the ID, and in addition, the product keyword advertising phrase DB (42) retrieves the keyword and the phrase that best matches the registered product and delivers again to the auction customer-ad system interworking database (44). . ④ the auction customer-advertising system interworking database 44 stores the customer ID (ID ') / product / keyword / associated keyword / ad text / price, etc. ⑤ advertises to the ad server using the stored data. It executes a request for execution and ⑥ thus executes an advertisement to a plurality of portal sites through an advertisement server.

According to the Internet auction advertising service system of the present invention as described above, by automatically extracting the best keyword that best suits the seller's products, and connected with the prepared advertising phrases, Internet auction users can effectively advertise without additional know-how or experience The benefits of being able to enforce

In addition, the present invention does not need to build a separate advertising system for the Internet auction site, it provides an effective marketing tool to its customers and has the advantage of profit sharing-additional revenue through partnership with the advertising system. .

In addition, the present invention, in the case of the advertising system, can effectively attract advertisers, and the advantage of achieving economies of scale as small and medium-sized advertising is secured, and the already established system can be applied to various auction sites without any modification. There is an advantage.

Claims (10)

In the Internet auction advertising service system comprising a keyword / context advertising system to build a database of advertising phrases corresponding to the product keyword and connected to the Internet auction system via a network, The system can be interworked between the internet auction system and the keyword / context advertising system, and receives a product name or product information of a product registered for sale from the internet auction system, generates a keyword, and associates a keyword corresponding to the keyword. Internet auction advertising service system characterized in that the auction customer-advertising system interlocking database for retrieving / advertising phrases from the product keyword advertising phrase database provided in the keyword / context advertising system and exposed to the customers of the Internet auction system . According to claim 1, The auction customer-advertising system interworking database, Storing the keyword / context searched related keywords / ad text together with prices of products, keywords, and ad text, and forwarding them to an ad server provided in the keyword / context ad system to request execution of at least one portal site. Internet auction advertising service system characterized in. An internet auction advertisement service method performed by the auction system in a network system having an auction customer-advertisement system interworking database interworking with an internet auction system and a keyword / context advertisement system, (a1) confirming whether an internet auction product is registered from a product seller and providing an advertisement guide tool for selecting and inputting a keyword / context extraction method for the registered auction product to the corresponding product seller; (a2) If it is determined whether the keyword / context advertisement is determined through the advertisement guide tool, the registered product name or product information is transmitted to the keyword / context advertisement system, and the corresponding advertisement search result is received from the keyword / context advertisement system. Making; (a3) when the advertisement search result is received from the keyword / context advertising system, exposing an advertisement search result corresponding to the auction product to the corresponding seller of the product. 4. The method of claim 3, wherein the advertisement search result received from the keyword / context advertising system in step (a3) includes a keyword corresponding to the product name or product information, an associated keyword associated with the keyword, the keyword and the associated keyword. Internet auction advertising service method comprising an advertisement phrase associated with. The method of claim 4, wherein The advertisement text that is exposed in the step (a3) includes a plurality of advertising texts and is provided with an advertising text selection tool that can selectively receive the desired advertising texts among the plurality of advertising texts. Internet auction advertising service method. The method of claim 5, (a4) Internet auction further comprising the step of transmitting the selected advertising phrases selected through the advertising tool selection tool to the keyword / context advertising system for the advertisement of the registered product name or product information. Advertising service method. An internet auction advertisement service method performed by the auction customer-advertising system interworking database in a network system having an auction customer-advertising system interworking database interworking with an internet auction system and a keyword / context advertisement system, (b1) searching for and searching for a keyword, an associated keyword, and an advertisement phrase corresponding to the product name or product information by a keyword / context extraction method when the product name or product information registered by the product seller is transmitted from the auction system; (b2) transmitting the searched and queried keywords / associated keywords / advertisements to the internet auction system so as to be exposed to a product seller. The method of claim 7, wherein step (b1), Searching for a keyword corresponding to the brand name or product information; Searching for an associated keyword associated with the keyword; Searching for the advertising phrase associated with the keyword and the associated keyword Internet auction advertising service method. The method of claim 7, wherein The keyword / associated keyword / ad text transmitted to the internet auction system in the step (b2) includes a plurality of ad texts and an ad text selection tool for selecting and inputting desired ad texts among the plurality of ad texts. Internet auction advertising service method characterized in that it is provided. The method of claim 9, (b3) receiving the advertisement text selected and input through the advertisement text selection tool from the internet auction system and setting the advertisement text for advertisement execution of the registered product name or product information; (b4) transmit the keyword / associated keyword and the set advertisement phrase to the keyword / context advertisement system to an ad server separately provided for ad execution and then advertise according to the exposure position and the number of impressions of the portal site previously designated by the ad server; Internet auction advertising service method further comprising the step of enabling to execute.

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