TW507144B - On-line POP promotion material design and production, and distribution management method - Google Patents

Abstract

The present invention provides an on-line POP promotion material design and production, and distribution management method, which employs the computer network mechanism for on-line designing, producing, printing all the promotion and advertising material for POP (such as poster, brochure, sales card, etc.), and managing the marketing and advertising of each branch store. The present invention is characterized in using the network connection technique to provide various types of graphs, templates, objects and product drafts required by specific customers to produce the POP promotion material in the database of the network server, so the specific customer on the client can use the web browser to on-line edit and organize the promotion material on the network according to the design requirement as a complete POP promotion material, and using the network to download and print the completed advertising posters to help and teach the users to handle the marketing, sales, and advertising issues.

Description

507144 Case No. 891231 E. Description of the invention (1) < Technical scope of the invention > The present invention is to provide an "online POP distribution management method", which aims to design, produce, and print all relevant P0Ps using a computer network. Manage marketing promotion of each branch. < Background of invention > POP (Point of purchase) leaflet, sales card, etc.), mainly SGO, Shin Kong Mitsukoshi), hypermarkets (such as home retail (such as Watsons, Ting Hao Supermarket) ) And other industry players, to increase sales performance, or to provide consumers with gas to organize pound promotion activities, has become the best weapon for advertising. Many cheap products, or towering discounts to promote the store can create Larger sales. Therefore, it can be a complex link for the operators of large chain stores. Therefore, large chain companies can make productions or hire professional art design promotion materials. On the contrary, in general traditional stores or general Not many eyes 丨 See, the mother is ready to work when it encounters the sales season, and it is not costly in terms of manpower and material resources, often iin miscellaneous 2 so that every P0P promotion

Promote sales promotion design and production and road mechanism to promote promotion of online and online promotion items, and promote the promotion of sales promotion. (It is used in some large chain stores of Parker ’s and Wanke. Some special discounters are called P 0 P to promote shoppers. POP Promote commercial sales professionals need staff to design

Such as posters, dedication (such as Long), and 'Every time the product is promoted, the promotion of traffickers' propaganda will result in a certain consumption, which will make the traffickers 'propaganda a very important foreign expense. In the production of POPs, the promotion of traffickers' strategies is complicated by promotional activities and Often because of the rough quality of POP's promotion texts, it can't be compared with the promotion of traditional stores' lock-up stores, especially the market response of peddling resources. The reason --- insufficient to connect with large

Page 4 Name Amendment No. 89123199 V. Description of the Invention (2) The production and promotion of exquisite POP promotional materials. It is known that in the era when the Internet is becoming more and more advanced in the production of POP promotional materials, whether it is a traditional store or a large one: Now, 'on the Internet, I learned that the exquisite network of each store is promoted and sold by the local people. The system operators and large chain operators have been removed except for: Ho: Second same strategy:' It is more important to use the characteristics of computer networks: can = people; : The rate of P0P promotes the promotion of publicity, so as to increase the net JI attack, it is indeed worth pondering. < Overview of the present invention > In view of the traditional POP promotion system, if you have human and material resources, and have to spend a lot of people in the product to meet the needs of the store channel industry, so the present invention is exquisite POP promotion statement Method. = An operator who uses the Internet to make and speed can avoid being integrated by digital computer network technology. After that, the marketing strategy will be integrated in the market. _ / Let all the resources or branches of the company ^ The digital network management level A constructed by this month of the month, M # 日 古 efficiently inventories and marketing to protect # 人 j 7: Li Qiankou easily and POP promotes the promotion of publicity and distribution ϊ = It ’s the Difficult work, # 能 更: Beixun communication, bid management ... Let the operators in the future shopping malls, 'Z necessary management force expenditure, quickly and completely present in the first time? The strategy of promoting sales has the convenience of management, and it is directly expanding the stores and stores to enjoy the data simultaneously. Specifically, the power of books. -I ~ Trading M Meter Production and Page 5 507144

"Distribution management methods", design, production, printing of reports, leaflets, sales promotion. Its characteristics are the specific needs of various graphics (CLIENT) required for the data disclosure of the SERVER to promote the promotion of cultural relics on the Internet, and to make good use of them to achieve the purpose. The purpose is to use the computer network for all POPs. (Promoting cards, ...), and Internet connection technology, in the library, provides specific model accessories and finished pictures. Users can use the online promotional materials to edit, group online download, print and teach. User processing mechanism can be used to sell promotional items online (such as the marketing of various branches of the sea management POP production promotion documents on the computer host computer side, so that the client computer browser, according to the design of the completed POP promotion completed <Purpose of Invention> The primary purpose of the present invention is to use the mechanism of the Internet to provide exquisite POP photo gallery and operating software from the host computer, so that users can access the Internet on the client computer according to the design requirements. Real-time editing of P0P promotional materials on the route to become a complete POP promotion and promotional materials, and use the Internet to download, print or print the completed promotional posters to achieve Quickly respond to market changes, adjust sales targets, help sales performance, and teach users to use the Internet to handle marketing and achieve the goal of national aesthetics. The secondary purpose of the present invention is to use POP to promote the promotion of online marketing After doing it, it cooperates with the remote branch management and file management mechanism of the present invention in a timely manner to assist in managing the inventory and marketing promotion of each branch, so that the same series of sales promotion promotion in the whole store is more planned and efficient, and it is more suitable for quickly responding to market changes. Adjust the target of lock-up sales to reflect the purpose of sales performance. &Quot; Another purpose of the present invention is to refer to the production of traditional designers

507144 Case No. 89123199 V. Description of the invention (4) The process can provide software application technology on the host computer, so that F 2 needs to install any software in advance, and can then compile replacement graphics in a web browser, so that users can edit A more exquisite cry 2 'When customers use the Internet on the client computer to use the Internet Liu Lan 5 2 Ϊ: Design needs to edit online promotional materials, organize them into ^ POP promotion of cultural relics' and also use The host computer's model is used to save the files from the required posters on the Internet. Save and download and print or print it on <4 for detailed description with graphics> As shown in Figure 5, the present invention provides a point management ", which aims to use a computer network machine = an article (such as Posters, leaflets ,: sale p: off_promotion of various types of promotion required Figure 2: Distribution ^ = system two clients: brain iCUENT) can be used by specific users;: At a glance:, according to β and a ten needs "Online Official Biography" is a complete name of "things" and "heart-warming"; the purpose of advertising for Lu Eryin. Management and sales business The above-mentioned network connection technology is shown in Figure 1. B (CLIENT) through the mass telecommunications network (p N 、 = Know the client computer US ”to connect to the Internet through the relay dialing feeder), =, dialing the operator ..... ~~ The test is made by wired wide 507144 direct number 89123. V. Description of the invention (5) Frequency network connection to access the Internet, far away from the server (server); this is a jealousy \ the present invention of the network host computer, the general I know technology, will not repeat them here. Laida = two = the aforementioned "specific user" is using the membership mechanism. The middle end must be a member to enter the host end-identity recognition is therefore included in the present invention! Member login, member status, rights and interests said Wu Hes will be checked by the host when signing in. If the identity of the login is wrong, the membership terms will be displayed in the rights description. On non-green, μ, the client user uses the browser interface to perform P0P according to the requirements. 2. When the "flat edition", the web host of the present invention must contain two themes, and a database of various accessories and samples required for making POP. , One for online. The operating software, and both of them must be provided on the webpage to the user for the database of the various accessories and samples required to make the POP, as shown in Figure 3 =, including preset various slogans, price, promotional discounts, savings ^ , =, Tag samples, graphics, and other commonly used theme accessories. 1 You can use the webpage option or search through the required chapter 黧 'or upload your own slogan, product pictures, company 椤 will'俾 can form the necessary POP; In addition, users can also upload the POP completed by the family to the database for archiving, as a sample of the compilation. Illustrated by the editor 4 ”The online editing operation software in the present invention is mainly failed &lt; · .11-» nIlf II ·· ~ ^ Page 8 507144

Amendment 5. Description of the invention (6) ί 5 Γ 提供 provides users with various functional options, and 俾 edits the data stored in the database:! And the accessories data into a complete POP. The online editing == items mainly include # •• Title editing, font editing, changing background Ξι Ϊ series, etc. After entering each option, the operation software will guide the user to return to ^ Nanyou, select the aforementioned accessories, and provide The user positions, enlarges and reduces the title object arbitrarily for each accessory, and switches the order layer of the object: push one layer, push up to the top layer, push down to the bottom layer) and so on, and edit it with Yuancheng. The content of the database and online editing software described in the above 2 has more than 10,000 pop-promotional announcements: Slots, planning, and editing processes for the previous complicated graphic posters = After the digital technology integration of the computer network It is both easy to use the traditional silver-deep promotion strategies, and complicated = 丨 Let everyone who was originally a professional level of POP-promoting operations can easily get started, effective for the M = 2: Become a necessary business cost. No need to s>. In addition to this, the present invention can also be used in conjunction with branch management to manage specific users of several branches in J. Based on the inventory of the main store = able, provide a management strategy, directly adjust the promotion pace, and distribute 4 shells at any time. The POP promotion and promotion computer file completed by the data and marketing management head office makes ^ printing or printing of the promotion promotion more effective and planning, so that it can better match the same series of changes in one store, adjust the sales target, and reflect the sales performance. 6 、 Respond quickly to the computer files of the POP promotion promotion completed by the city store.

Marketing at p〇P ^ υ / 144

8912, ^ 1 QQ

V. Description of the invention (7) Personnel management expenses of related nature. The present invention uses the Internet to form a flow chart as shown in Fig. 5. The method in # is expressed as a web page, that is, "is." The aforementioned membership mechanism for screening specific users. Set accessories and samples. Half "Is the pre-ISI in the aforementioned host-side database Φ 乂", it is the operating software for the aforementioned online editing. 贩 Promoting the sale of classrooms "," Cool Store Report "," Novice Exhibition: "," Y-level "," Message "Discussion", "Friendly i- 好 ί f 享", and other options are attached to the i-months b 'provided in the general webpage. For example, "promoting sales in classrooms" mainly provides some information such as the importance of making pops; "Cool Store Report" is a web host editor that provides users with some more special stores; "Friend Sharing" can send the webpage in the present invention by email. The options of such web pages t are not the technical features and creative spirit of the present invention, and are not described in detail here. • In summary, the present invention can successfully use the Internet to provide a method of operation, in particular, it can successfully guide the e-commerce model into Guangzhou.

U Tan Ye industry, whether for the sales industry or the advertising design industry, has provided a new concept and business opportunity, which has already met the computer software-related inventions ^ patent requirements. I urge you to approve the patent rights for inventions that you deserve in this case. In addition, the illustrations and names of the above embodiments are provided for the convenience of describing the present invention, and are not intended to limit the scope of rights in this case. Any equivalent replacement of names or components based on the characteristic principles of the present invention shall still be within the scope of protection. Inside

Page 10 507144 Case No. 89123199 January _ Amendment V. Description of Invention (8), hereby declare nun 507144 Case No. 89123199 Amendment Schematic Description &lt; Simple Icon Description &gt; Figure 1 shows the structure of the Internet link schematic diagram. Figure 2 is a schematic flow chart of the membership mechanism of the present invention. Fig. 3 is a schematic view showing the entry of a database of various accessories and samples of the present invention on a web page. FIG. 4 is a schematic diagram of software operations provided by a network host computer of the present invention. FIG. 5 is a schematic diagram of the present invention represented by a web page on the Internet.

Page 12

Claims (1)

507144 I An online POP promotion promotion design, production and distribution management method. The second series uses network connection technology to provide a variety of original graphics and accessories for specific users to produce POPs from the network host computer. In addition to the Internet browser, the computer does not need to install any software in advance, that is, software application technology for editing, freely scaling and replacing graphics in the interface of the web browser, and enables all artwork to be edited online as required The complete POP promotion promotion announcement is available for users to download, print, and print. The network host computer further includes a branch management mechanism to help manage the inventory and marketing promotion of each branch, and complete the completion of the main store. POP promotes the distribution of computer files for distribution to stores to help, teach users to deal with the Internet and advertising to promote marketing. 2. As described in Item 1 of the scope of patent application, the online POP promotion promotion design and production management and distribution management method, the network host computer further includes a membership mechanism. Page 13