KR20090011255A - System and method for recommending an advertising phrase - Google Patents

Abstract

An advertisement word recommendation system is provided to calculate a score of advertisement words corresponding to a plurality of keywords in order to provide an advertiser with an advertisement word list. An advertisement word recommendation system comprises the following units. An advertisement word database(110) stores at least one keyword purchased by a plurality of advertisers and at least one advertisement word corresponding to at least one keyword. A score calculating database(130) stores calculated score with the advertisement word corresponding to at least one keyword stored in the advertisement word database.

Description

System and method for recommending an advertising phrase}

The present invention relates to keyword advertising, and more particularly, to a system and method for advertising phrase recommendation for keyword advertising.

With the development of the Internet, various websites are appearing exponentially around the world. In other words, various websites have been opened for other reasons such as public relations, community means of hobbyists, and individuals voluntary network participation in companies or organizations. As such a number of Web sites appeared, a variety of search sites that provide services that allow ordinary Internet users to visit a desired Web site appeared. These search sites display countless web sites by area, or find and list keyword related sites for keyword input related to the desired contents, so that Internet users can easily visit desired web sites. . They are also called portal sites because they act as gateways to Internet users on the Internet.

As portal sites grow exponentially, these portal sites have attracted more Internet users and new business opportunities. In other words, it is possible to generate revenue by exposing advertisements of advertisers who want to promote their web sites to Internet users who visit portal sites.

In the early days of Internet advertising, the banner of the advertiser's web site was mainly exposed. However, with the evolution of the Internet, various Internet advertising models were developed to increase the effectiveness of advertisements. Currently, portal sites apply various new Internet advertising models. Doing.

Among such Internet advertising models, keyword advertising services are being actively operated to expose a list of search results related to an advertiser to searchers who have requested a keyword search task in response to the keyword inputted for the search task. Here, the advertisement text included in the search result list describes information about an advertiser or a product of an advertiser and is intended to generate a predetermined advertising effect by a searcher who reads the information. Accordingly, the advertiser spends a lot of effort and time writing advertising phrases.

The technical problem to be achieved by the present invention is to provide an advertising phrase recommending system and method for recommending advertising phrases with excellent advertising effect for advertisers for keyword advertising.

In order to achieve the above object, the advertisement phrase recommendation method according to the present invention comprises the steps of database at least one keyword purchased by a plurality of advertisers and at least one advertisement phrase registered in correspondence with the at least one keyword, Whether the advertisement phrases written corresponding to the at least one keyword have been recently registered, the involvement of the plurality of advertisers in the advertisement phrases corresponding to the at least one keyword, and the reuse period of the advertisement phrases corresponding to the at least one keyword Calculating a score in consideration of at least one; databaseting the calculated score with the at least one keyword and the at least one advertisement phrase registered corresponding to the at least one keyword; At least one key from the advertiser Receiving a purchase request, and the same keyword as the at least one keyword of the purchase request from the database of the at least one keyword to recommend advertising phrases corresponding to the at least one keyword received from the advertiser Ranking the entirety of the at least one advertising phrase corresponding to the database according to the score, and the advertisement phrase list arranged according to the ranking as advertisement phrases for at least one keyword requested to be purchased from the advertiser. Providing to the advertiser.

In addition, in order to achieve the above object, the advertising phrase recommendation system according to the present invention is the advertising phrase for storing at least one keyword purchased by a plurality of advertisers and at least one advertisement phrase registered in correspondence with the at least one keyword. A database and whether the advertisement phrase written in correspondence with the at least one keyword has been recently registered, the involvement of the plurality of advertisers in the advertisement phrase written in correspondence with the at least one keyword, and the advertisement phrase written in correspondence with the at least one keyword The advertisement phrase score calculation unit calculates a score in consideration of at least one of reuse periods, and stores the calculated score together with the at least one keyword and the at least one advertisement phrase registered corresponding to the at least one keyword. Score calculation database and keyword light A keyword input unit to receive at least one keyword purchase request from an advertiser to which the advertiser wants to pay, and at least one of the at least one keyword stored in the advertisement phrase database to recommend advertisement phrases corresponding to the at least one keyword received from the advertiser. An advertisement phrase selecting unit which ranks the entirety of the at least one advertisement phrase stored in the optical phrase database corresponding to at least one keyword input to a keyword input unit according to the score stored in the score calculation database; And an advertisement phrase providing unit that provides the advertisement phrase list arranged according to the ranking to the advertiser as advertisement phrases for at least one keyword requested to be purchased from the advertiser.

As described above, the advertisement text recommendation system and method according to the present invention has the following effects.

First, by calculating the score in consideration of the recent registration, involvement, reuse period, etc. of the advertising phrases by the advertiser, it is possible to recommend advertising phrases with excellent advertising effect to the advertiser.

Second, the advertisement phrase writing time of the advertiser may be reduced by providing the advertisement phrase list including the advertisement phrases selected according to the ranking of the entire advertisement phrases corresponding to the plurality of related keywords purchased at one time.

Third, by providing the advertiser with information about the advertising text used by other advertisers, it is possible to modify the advertising text with excellent recommended advertising effect can help the advertiser to create a high advertising text.

Hereinafter, with reference to the accompanying drawings, the configuration and operation of an embodiment of the advertising phrase recommendation system according to the present invention, and an embodiment of a method performed in the system will be described as follows. At this time, the configuration and operation of the present invention shown in the drawings and described by it will be described as at least one embodiment, by which the technical spirit of the present invention and its core configuration and operation is not limited.

1 is a view for explaining a schematic operation of the keyword advertising system including an advertisement phrase recommendation system according to the present invention.

The keyword advertisement system including the advertisement phrase recommendation system according to the present invention is a advertisement phrase recommendation system connected to a searcher 300 having a predetermined terminal means, an advertiser 400, and a network 500 such as the Internet ( 100 and the search engine 200.

Here, the advertisement phrase recommendation system 100 selects the advertisement phrase corresponding to the keyword searched by the searcher 300 from the search result list and provides the advertisement phrase to the advertiser 400, and the advertiser 400 corrects the provided advertisement phrase. And a device for registering advertisement text by selection.

Here, the method of selecting the advertisement phrase may be selected in consideration of the number of clicks, the click change rate, the click-through rate (CTR) of the advertisement phrase corresponding to the keyword, and the number of times the advertiser has selected the advertisement phrase.

In addition, if the promotional text stored in the database is registered by another advertiser, considering whether the latest registration, the degree of involvement that other advertisers are interested in writing the advertising text, and the period during which the previously registered advertising text has been reused by the advertiser It may be chosen.

The search engine 200 may provide a search program that provides a list of search results including advertisement phrases corresponding to keywords entered by the searcher to induce the searcher 300 to move to a web site containing the content to be searched. It can mean a search web server.

The searcher 300 has a predetermined terminal means for accessing the search engine 200 and inputs a predetermined keyword for searching the web site of the advertiser 400 having the content to be searched. It may mean an internet user performing a search.

The advertiser 400 has a predetermined terminal means for accessing the search engine 200 and the advertisement phrase recommendation system 100, and the advertisement phrase corresponding to the keyword for the keyword advertisement from the advertisement phrase recommendation system 100. The user can register or register the search engine 200 to be included in the search result list by modifying or selecting the search result 300 so as to cause an advertisement effect on the advertiser's product or web page to the searcher 300 provided with the search result list. can do.

Therefore, the advertisement recommendation system 100 according to the present invention selects the advertisement phrases in a predetermined manner and provides them to the advertiser 400, and the advertiser has excellent advertisement effects by modifying or using them as it is based on the provided advertisement phrases. Advertising phrases may be provided corresponding to the keyword search of the searcher.

Figure 2 is a block diagram showing an embodiment of an advertising phrase recommendation system according to the present invention.

Ad text recommendation system according to the present invention, as shown in Figure 2 advertising stationery database 110, advertising stationery score calculation unit 120, score calculation database 130, keyword input unit 140, advertising stationery selection unit ( 150 and the advertisement text providing unit 160.

As an embodiment of the advertisement phrase recommendation system according to the present invention, first, the advertisement phrase database 110 may include at least one keyword purchased by a plurality of advertisers and at least one advertisement phrase registered corresponding to the at least one keyword. Can be stored.

In other words, the advertising phrase recommendation system according to the present invention includes a database of advertising phrases that a plurality of advertisers have made and registered in the past by using the advertising phrase recommendation system according to the present invention and corresponding keywords. DB).

Next, the advertisement phrase score calculation unit 120 determines whether the advertisement phrase written in correspondence with the at least one keyword stored in the advertisement phrase database 110 is recently registered, and the at least one stored in the advertisement phrase database 110. The score may be calculated by considering at least one of the involvement of the plurality of advertisers in the advertisement phrases corresponding to the keywords and the reuse period of the advertisement phrases corresponding to the at least one keyword stored in the advertisement phrase database 110. have.

Here, the advertisement phrase score calculation unit 120 may calculate a score calculated by considering the recent registration as the advertisement phrase registered by the plurality of advertisers is the latest registered advertisement.

This is because the internet advertising phrase must cope with the change of the times as quickly as possible, so if there is a specific issue (issue) at a certain time, it must be able to change the advertising phrase to meet the customer's quickest and to highlight it to the customers.

For example, when the advertiser purchases the keyword "flower delivery," the advertising phrase may vary as shown in Table 1 according to the time of registration.

Registration time Keyword advertising Advertising copy Homepage address  December 20 Flower delivery ○○ flower Inspirational event for her on Christmas, accurate delivery on Christmas Eve, snowflake proposal event  http://www.xxx.net   February 10 Flower delivery ○○ flower Special flower delivery for Valentine's Day, accurate delivery to Valentine's Day, chocolate and wine packaging available  http://www.xxx.net

That is, referring to Table 1, when the registration point of the advertisement phrase is near Christmas, the advertisement phrase for Christmas is registered, and if it is near Valentine's Day, it can be seen that the advertisement phrase for Valentine's Day is registered.

Therefore, in the advertiser's point of view, the advertisement text that is recently registered by another advertiser may produce an excellent advertisement effect, and thus, the advertisement phrase score calculation unit 120 of the advertisement phrase recommendation system according to the present invention is the advertisement phrase database 110. The higher the score is, the more the advertisement phrase written in correspondence with the at least one keyword stored in the advertisement phrase is registered.

Here, the advertisement phrase score calculation unit 120 may calculate a score calculated by considering the involvement as the price of the keyword corresponding to the advertisement phrase registered by the plurality of advertisers is higher.

In this case, the degree of involvement may refer to the degree to which the advertiser spends a lot of time and worry about writing the advertising text to register the advertising text. In addition, keyword ads are exposed to a large number of ad text for search keywords when a searcher searches on a keyword. Depending on the degree of involvement, advertising effectiveness can vary.

Therefore, the high-involvement advertising text may be advertising text corresponding to a keyword having high interest by consumers and generally having a high price. For example, the advertisement text corresponding to a keyword such as a car, a computer, a house, and the like may correspond to this.

In addition, the advertising phrases with low involvement may be advertising phrases corresponding to keywords having little personal interest and generally having low prices. For example, advertising phrases corresponding to keywords such as chocolate, ramen, drink, gum, etc. may correspond to this.

Here, the price of the keyword may be determined in consideration of the exposure rank and the usage period of the advertising phrase corresponding to the keyword. This is because the price of the advertisement phrase corresponding to the same keyword is different depending on which position the advertisement phrase is exposed to, and the price increases as the usage period of the advertisement phrase increases.

In other words, because the advertising text that will be exposed to the first position is high in price, the advertiser is more concerned about writing the advertising text.

For example, if an advertiser buys the keyword "flower delivery," the ad text that appears in the first position (unit price 2,100,000 * 6 months = 12,600,000 won) and the fifth position (unit price 1,400,000 * 4 months = 8,400,000 won) Higher scores can be calculated because the advertising text that is exposed to the first position among the advertising text that is exposed is highly involved by the advertiser.

Therefore, in the advertiser's point of view, the higher the involvement of other advertisers, the more effective the advertisement effect, and thus, the advertisement phrase score calculation unit 120 of the advertisement phrase recommendation system according to the present invention is stored in the advertisement phrase database 110. A score is calculated by considering an advertiser's involvement in the advertisement text written corresponding to the at least one keyword.

Here, the advertisement phrase score calculation unit 120 may calculate a higher score for considering the reuse period as the advertisement phrase registered by the plurality of advertisers is longer.

In other words, considering the reuse period of the advertising text is to calculate a higher score for the advertising text according to how satisfied the advertiser is with the registered advertising text.

Here, the reuse period may be a period in which the advertiser extends the advertisement text for the purchased keyword when the term of use of the advertisement text registered in correspondence with the keyword purchased by the advertiser expires. Even after the expiration date, it may be a period of re-use of the advertising text used later.

Therefore, in the advertiser's point of view, it can be seen that the longer the advertisement phrase reused by another advertiser shows an excellent advertisement effect, the advertisement phrase score calculation unit 120 of the advertisement phrase recommendation system according to the present invention is the advertisement phrase database (110). The score is calculated in consideration of the period during which the advertisement text written corresponding to the one or more keywords stored in the above is reused.

Next, the score calculation database 130 may store the calculated score together with the at least one keyword stored in the advertisement phrase database 110 and the at least one advertisement phrase registered in correspondence with the at least one keyword. Can be.

In other words, the advertisement phrase recommendation system according to the present invention may database the score calculated by the phrase score calculation unit 120 together with the at least one keyword and the at least one keyword stored in the advertisement phrase database 110. will be.

For example, assuming that the keywords "flower delivery" and "coupling" and corresponding at least one of the advertising phrases among the various keywords purchased by a plurality of advertisers are databased, as shown in Tables 2 and 3 Scores calculated by score calculations can be databased. In addition, the score may be calculated by adding up the scores calculated in consideration of recent registration, involvement, reuse period, and the like.

Keyword-ad text Recently registered Tube road Reuse period Total score FLOWER DELIVERY-advertisement1 5 5 5 15 FLOWER DELIVERY-advertisement2 5 5 4 14 FLOWER DELIVERY-advertisement3 4 4 4 12 FLOWER DELIVERY-advertisement4 2 3 4 9 FLOWER DELIVERY-advertisement5 2 3 2 7

Keyword-ad text Recently registered Tube road Reuse period Total score Coupling-ad textⅰ 4 5 4 13 Coupling-ad text ii 4 4 3 11 Coupling-ad textⅲ 4 4 2 10 Coupling-ad textⅳ One 3 2 6 Coupling-ad textⅴ 3 3 2 8

That is, in Table 2, it can be seen that scores for five advertisement phrases corresponding to the keyword "flower delivery" are databased together with the keyword and the advertisement phrase corresponding to the keyword. In addition, in Table 3, it can be seen that scores for the five advertising phrases corresponding to the keyword "coupling" are databased together with the keyword and the advertising phrase corresponding to the keyword.

Next, the keyword input unit 140 may receive at least one keyword purchase request from an advertiser who wants to advertise a keyword.

In other words, the keyword input unit receives the keyword first before the advertiser registers the advertisement phrase in order to perform the keyword advertisement.

In addition, the advertiser may purchase keywords separately through the keyword input unit, or may input several related keywords at once.

This is because, in general, an advertiser purchases a plurality of related keywords at the same time instead of buying only one keyword when purchasing a keyword.

Meanwhile, the keyword input by the keyword input unit 140 may be databased in the advertisement phrase database 110 when the advertisement phrase is registered corresponding thereto.

That is, when a plurality of advertisers purchase keywords and register advertising phrases according to the advertisement phrase recommendation system according to the present invention, the advertisement phrase recommendation system according to the present invention has a database for the other advertisers. When purchasing a keyword can effectively recommend the corresponding advertising phrases.

Next, the advertisement phrase selection unit 150 is input to the keyword input unit of the at least one keyword stored in the advertisement phrase database 110 to recommend advertisement phrases corresponding to the at least one keyword received from the advertiser. The at least one advertisement phrase stored in the advertisement phrase database 110 corresponding to the same keyword as the at least one keyword may be ranked according to the score stored in the score calculation database 130.

For example, when an advertiser purchases one keyword, the advertisement phrase selection unit of the advertisement phrase recommendation system according to the present invention extracts the advertisement phrase corresponding to the one keyword purchased from the advertisement phrase database and stores the score in the score calculation database. To rank according to.

In addition, in general, advertisers often purchase a large number of related keywords, and therefore, when an advertiser purchases a plurality of related keywords, the advertisement phrase selection unit of the advertisement phrase recommendation system according to the present invention may correspond to the purchased multiple keywords. Rather than ranking the phrases by keyword, the entire advertisement phrases corresponding to each of the plurality of keywords are ranked at once according to the score stored in the score calculation database.

This is because, if an associated keyword is recommended by ranking the advertisement phrase for each keyword, the advertiser spends a lot of time writing the advertisement phrase corresponding to each keyword.

In other words, the advertisement phrase selection unit 150 of the advertisement phrase recommendation system according to the present invention generally recommends advertisement phrases suitable for a behavior of purchasing a plurality of related keywords instead of purchasing only one keyword when an advertiser purchases a keyword. In order to rank the entire advertising phrase based on the score.

For example, assuming that the keywords and advertising phrases databased in Tables 2 and 3 are ranked according to the sum scores, they may be arranged as shown in Table 4 below.

ranking Keyword-ad text Total score One FLOWER DELIVERY-advertisement1 15 2 FLOWER DELIVERY-advertisement2 14 3 Coupling-ad textⅰ 13 4 FLOWER DELIVERY-advertisement3 12 5 Coupling-ad text ii 11 6 Coupling-ad textⅲ 10 7 FLOWER DELIVERY-advertisement4 9 8 Coupling-ad textⅴ 8 9 FLOWER DELIVERY-advertisement5 7 10 Coupling-ad textⅳ 6

Finally, the advertisement phrase providing unit 160 may provide the advertiser with a list of advertisement phrases arranged according to the ranking as advertisement phrases for at least one keyword received from the advertiser.

In other words, the advertisement phrase selection unit 150 recommends a list of advertisement phrases that are ranked according to scores as advertisement phrases corresponding to keywords requested by the advertiser.

For example, if an advertiser wants to purchase the keywords "flower delivery" and "coupling" as shown in Table 2, Table 3, and Table 4, the ad copy providing portion of the ad copy recommendation system is arranged according to the rank as shown in Table 4. A list of advertisement phrases within a predetermined rank among the advertisement phrases may be provided as advertisement phrases corresponding to the keywords “flower delivery” and “coupling”.

Here, the advertisement phrase providing unit 160 may be an advertisement phrase input field in which the advertisement phrase list can be modified by the advertiser.

In other words, the advertisement phrase providing unit 160 of the advertisement phrase recommendation system according to the present invention recommends the advertisement phrase to the advertiser who wants to advertise the keyword, and the advertiser who wants the keyword advertisement uses the recommended advertisement phrase as it is. Or you can modify it and create and register advertising phrases with excellent light effect.

In addition, since the advertisement phrase providing unit 160 may be an advertisement phrase input field, the advertisement phrase provided by the advertiser may be used as it is or modified to be registered. In this case, the advertisement phrase used or modified by the advertiser is registered. The advertisement phrase database 110 may be database.

That is, when a plurality of advertisers purchase keywords using the advertisement phrase recommendation system according to the present invention and register or use the recommended advertisement phrase as it is, the advertisement phrase recommendation system according to the present invention is a database for this. Since is built, if another advertiser buys a keyword it can effectively recommend the corresponding advertising phrases.

In addition, the advertisement phrase providing unit 160 may provide a list of advertisement phrases including the advertisement phrases within the ranking set by the advertiser.

In other words, the advertiser may set the number of advertisement phrases provided among the advertisement phrases ranked according to the score in the advertisement phrase selection unit 150, and the advertisement phrase providing unit of the advertisement phrase recommendation system according to the present invention may be provided to the advertiser. The advertisement phrase list including the advertisement phrases within the ranking set by the advertiser is provided.

In addition, the advertisement phrase providing unit 160 may display information about an advertisement literary included in the advertisement phrase list provided to the advertiser when it is used by another advertiser.

In other words, when a list of advertisement phrases ranked according to scores in the advertisement phrase selecting unit 150 is provided to the advertiser who wants to advertise a keyword by the advertisement phrase providing unit 160, If the advertising text is currently being used by another advertiser, and provides information on this to the advertiser who wants to advertise the keyword, the advertiser who wants to advertise the keyword can modify the provided advertising text with reference to this. This is because, in general, the advertiser can improve the advertisement effect of the advertisement phrase by referring to the recommended advertisement phrase having excellent advertisement effect and modifying it based on this rather than using the same advertisement phrase as other advertisers.

As described above, the advertisement phrase recommendation system according to the present invention stores and databases keywords purchased by other advertisers and advertisement phrases registered corresponding thereto, and registers the database advertisement phrases recently by the advertiser, and degree of involvement. , Ranking is given according to the sum of the scores calculated in consideration of the reuse period, etc., and advertisements corresponding to a plurality of keywords that are purchased at once without providing an advertisement phrase for each keyword corresponding to each keyword are not troublesome. By providing the advertiser with a list of advertisement phrases including the advertisement phrases selected by ranking according to the scores, the advertiser helps the advertisement phrases having excellent advertising effect.

Therefore, we recommend advertising phrases to advertisers who want to advertise keywords that are considered to be effective for other advertisers who use keyword ads, and advertisers who want to advertise keywords can use the advertising phrases as they are. By modifying it, it is possible to create advertising copy with increased advertising effect.

FIG. 3 is a diagram illustrating an embodiment in which advertising text selected by the advertising text recommendation system according to the present invention is provided to an advertiser through an advertising text providing unit online.

Advertising text providing unit 160 of the advertising text recommendation system according to the present invention can be seen that provides the advertising text selected in the advertising text input field, such as 160a shown in FIG.

In addition, the advertisement phrase providing unit 160 of the advertisement phrase recommendation system according to the present invention can be seen that the advertiser can set the number of advertisement phrases provided to the advertiser as shown in 160b.

In addition, the advertisement phrase providing unit 160 of the advertisement phrase recommendation system according to the present invention can be seen that when the advertisement phrases provided to the advertiser, such as 160c shown in FIG. have.

4 is a flowchart illustrating an embodiment of a method for recommending advertising text according to the present invention.

First, at least one keyword purchased by a plurality of advertisers and at least one advertisement phrase registered corresponding to the at least one keyword are databased (S401).

In other words, the advertisement phrase recommendation method according to the present invention stores a keyword that a plurality of advertisers have made and registered in the database in the database by using the advertisement phrase recommendation system according to the present invention. It is.

Next, whether the advertisement phrase written in correspondence with the at least one keyword is recently registered, the involvement of the plurality of advertisers in the advertisement phrase written in correspondence with the at least one keyword, and the advertisement phrase written in correspondence with the at least one keyword The score is calculated in consideration of at least one of the reuse period of (S403).

Here, the score that is calculated in consideration of the recent registration may be a higher score as the advertising text registered by the plurality of advertisers is recently registered advertising text.

This is because the internet advertising phrase must cope with the change of the times as quickly as possible, so if there is a specific issue (issue) at a certain time, it must be able to change the advertising phrase to meet the customer's quickest and to highlight it to the customers.

In this case, the higher the score is, the higher the price of the keyword corresponding to the advertisement text registered by the plurality of advertisers is.

In this case, the degree of involvement may refer to the degree to which the advertiser spends a lot of time and worry about writing the advertising text to register the advertising text. In addition, keyword ads are exposed to a large number of ad text for search keywords when a searcher searches on a keyword. Depending on the degree of involvement, advertising effectiveness can vary.

Here, the higher the score for calculating the score considering the reuse period, the longer the advertisement phrase registered by the plurality of advertisers is reused.

In other words, considering the reuse period of the advertising text is to calculate a higher score for the advertising text according to how satisfied the advertiser is with the registered advertising text.

Next, the calculated score is databased together with the at least one keyword and the at least one advertisement phrase registered corresponding to the at least one keyword (S405).

In other words, the advertisement phrase recommendation method according to the present invention uses the advertisement phrase recommendation system according to the present invention to calculate the advertisement phrase score together with the at least one keyword and the at least one keyword stored in the advertisement phrase database 110. The score calculated at 120 is stored in the database.

Next, at least one keyword purchase request is received from an advertiser who wants to advertise a keyword (S407).

In other words, the advertisement phrase recommendation method according to the present invention uses the keyword input unit 140 of the advertisement phrase recommendation system according to the present invention so that an advertiser inputs a keyword prior to registering the advertisement phrase in order to perform a keyword advertisement.

Next, the database corresponding to the same keyword as the at least one keyword requested for purchase among the at least one keyword that is databased to recommend advertisement phrases corresponding to the at least one keyword requested to purchase from the advertiser. The entirety of the at least one advertisement phrase is assigned according to the score (S409).

In other words, the advertisement phrase recommendation method according to the present invention uses the advertisement phrase selection unit 150 of the advertisement phrase recommendation system according to the present invention. In order to recommend advertising phrases suitable for the behavior of purchasing the ranking of the entire advertising phrases corresponding to a plurality of keywords purchased at once according to the score.

This is because, if an associated keyword is recommended by ranking the advertisement phrase for each keyword, the advertiser spends a lot of time writing the advertisement phrase corresponding to each keyword.

Finally, the advertisement phrase list arranged according to the ranking is provided to the advertiser as advertisement phrases for at least one keyword received from the advertiser (S411).

In other words, the advertisement phrase recommendation method according to the present invention advertisers list the advertisement phrases that are ranked according to the score stored in the score calculation database 130 in the advertisement phrase selection unit 150 of the advertisement phrase recommendation system according to the present invention. Is recommended as advertising phrases corresponding to the keyword requested to purchase.

Here, the list of advertisement phrases provided to the advertiser may be provided in an advertisement phrase input field to be editable by the advertiser.

In other words, the advertisement phrase recommendation method according to the present invention provides the advertisement phrase list to the advertisement phrase input pill by recommending the advertisement phrase to the advertiser who wants to advertise the keyword, and the advertiser who wants to advertise the keyword is the recommended advertisement. You can use the phrase as it is or modify it to create and register advertising phrases with excellent light effects.

Here, the advertising text lease provided to the advertiser may include advertising text within a rank set by the advertiser.

In other words, in the advertisement text recommendation method according to the present invention, the advertiser may set the number of advertisement texts provided to the advertiser among the advertisement texts ranked in the advertisement text selection unit 150 of the advertisement text recommendation system according to the present invention. Accordingly, the advertisement phrase list including the advertisement phrase within the ranking set by the advertiser is provided to the advertiser.

Here, the advertisement text recommendation method may provide information on the advertisement text included in the advertisement text list provided to the advertiser when it is used by another advertiser.

In other words, in the advertisement phrase recommendation method according to the present invention, when a list of advertisement phrases ranked by the advertisement phrase selection unit 150 of the advertisement phrase recommendation system according to the present invention is provided to an advertiser who wants to advertise a keyword, If each of the advertising phrases included in the list is currently used by another advertiser, information on the information is provided to the advertiser who wants to advertise the keyword, and the advertiser who wants to advertise the keyword can modify the provided advertisement phrase with reference to the same. .

This is because, in general, the advertiser can improve the advertisement effect of the advertisement phrase by referring to the recommended advertisement phrase having excellent advertisement effect and modifying it based on this rather than using the same advertisement phrase as other advertisers.

On the other hand, the step (S409) and the step of providing a list of advertising phrases to the advertiser (S411) to the entirety of the at least one advertising phrases according to the score is basically executed even if the advertiser does not request to be recommended for advertising phrases Or may be executed only when the advertiser requests the advertisement text to be recommended.

If the advertiser does not request the advertisement text recommendation by the advertisement text recommendation system according to the present invention, the advertiser may write the advertisement text directly if the advertiser does not directly register the advertisement text, and the advertiser may directly register the advertising text. If you have the phrase, you can use the advertisement text that you registered yourself or reuse it. In this case, when the advertising text registered directly by the advertiser is reused and used, a score considering the reuse period of the advertising text may be calculated.

As described above, the advertisement phrase recommendation method according to the present invention stores and keywords the keywords purchased by other advertisers and advertisement phrases registered corresponding thereto, and whether the database advertisement phrase is recently registered by the advertiser and its involvement degree. , Ranking is given according to the sum of the scores calculated in consideration of the reuse period, etc., and advertisements corresponding to a plurality of keywords that are purchased at once without providing an advertisement phrase for each keyword corresponding to each keyword are not troublesome. By providing the advertiser with a list of advertisement phrases including the advertisement phrases selected by ranking according to the scores, the advertiser helps the advertisement phrases having excellent advertising effect.

Therefore, we recommend advertising phrases to advertisers who want to advertise keywords that are considered to be effective for other advertisers who use keyword ads, and advertisers who want to advertise keywords can use the advertising phrases as they are. By modifying it, it is possible to create advertising copy with increased advertising effect.

As mentioned above, preferred embodiments of the present invention are disclosed for purposes of illustration, and those skilled in the art can improve and change various other embodiments within the spirit and technical scope of the present invention disclosed in the appended claims below. , Replacement or addition would be possible.

1 is a view for explaining a schematic operation of a keyword advertising system including an advertisement phrase recommendation system according to the present invention.

Figure 2 is a block diagram showing an embodiment of an advertising phrase recommendation system according to the present invention.

FIG. 3 is a diagram illustrating an embodiment in which advertising text selected by the advertising text recommendation system according to the present invention is provided to an advertiser through an advertising text providing unit online.

4 is a flowchart illustrating an embodiment of a method for recommending advertising text according to the present invention.

<Description of the symbols for the main parts of the drawings>

100: Advertising Stationary Recommendation System 110: Advertising Stationery Database

120: advertising station score calculation 130: score calculation database

140: keyword input unit 150: advertising phrase selection unit

160: advertising stationery provider

Claims (14)

In the method of recommending phrases using the phrase recommendation system for keyword advertising, Database at least one keyword purchased by a plurality of advertisers and at least one advertisement phrase registered corresponding to the at least one keyword; Whether the advertisement phrase written in correspondence with the at least one keyword has been recently registered, the involvement of the plurality of advertisers in the advertisement phrase written in correspondence with the at least one keyword, and the reuse period of the advertisement phrase written in correspondence with the at least one keyword Calculating a score in consideration of at least one of; Database the calculated score with the at least one keyword and the at least one advertisement phrase registered corresponding to the at least one keyword; Receiving at least one keyword purchase request from an advertiser for a keyword advertisement; The at least one databased corresponding to a keyword identical to the at least one keyword requested for purchase among the at least one keyword databased for recommending an advertisement phrase corresponding to the at least one keyword requested for purchase from the advertiser Ranking the entire advertising phrases according to the scores; And And providing the advertisement phrase list arranged according to the ranking to the advertiser as advertisement phrases for at least one keyword received from the advertiser. According to claim 1, The score calculated in consideration of the recent registration is Advertising phrases recommendation method characterized in that the higher score is calculated as the advertising phrases registered by the plurality of advertisers recently registered advertising phrases. According to claim 1, The score calculated in consideration of the involvement is Advertising phrases recommendation method characterized in that a higher score is calculated as the price of the keyword corresponding to the advertisement phrases registered by the plurality of advertisers is higher. The score calculated by considering the reuse period is Advertising phrases recommendation method characterized in that the higher the score is calculated the longer the period of reuse of the advertising phrases registered by the plurality of advertisers. The method of claim 1, wherein the advertisement phrase list provided to the advertiser Advertising text recommendation method characterized in that provided in the advertising text input field to be editable by the advertiser. The method of claim 1, wherein the advertisement phrase list provided to the advertiser Advertising phrases recommending method characterized in that it comprises advertising phrases within the rank set by the advertiser. The method of claim 1, wherein the advertisement text recommendation method is Advertising text recommendation method characterized in that to provide information on the advertising text included in the advertising text list provided to the advertiser used by another advertiser. An advertisement phrase database for storing at least one keyword purchased by a plurality of advertisers and at least one advertisement phrase registered in correspondence with the at least one keyword; Whether the advertisement phrase written in correspondence with the at least one keyword has been recently registered, the involvement of the plurality of advertisers in the advertisement phrase written in correspondence with the at least one keyword, and the reuse period of the advertisement phrase written in correspondence with the at least one keyword Advertising phrase score calculation to calculate the score in consideration of at least one of; A score calculation database for storing the calculated score together with the at least one keyword and the at least one advertisement phrase registered corresponding to the at least one keyword; A keyword input unit configured to receive at least one keyword purchase request from an advertiser for a keyword advertisement; The light corresponding to the same keyword as at least one keyword input to the keyword input unit among the at least one keyword stored in the advertisement phrase database to recommend advertisement phrase corresponding to the at least one keyword requested to be purchased from the advertiser; An advertisement phrase selecting unit which assigns a ranking according to the score stored in the score calculating database in the entirety of the at least one advertisement phrase stored in the phrase database; And Advertising phrases recommendation system comprising: an advertisement phrases providing unit providing the advertisement phrases list arranged according to the ranking as the advertisement phrases for at least one keyword received from the advertiser for purchase. The method of claim 8, wherein the advertising score score calculation unit Advertising phrases recommendation system, characterized in that the higher the score is calculated in consideration of the recent registration as the advertising text registered by the plurality of advertisers recently registered. The method of claim 8, wherein the advertising score score calculation unit Advertising phrases recommendation system, characterized in that the higher the price of the keyword corresponding to the advertising phrases registered by the plurality of advertisers calculated in consideration of the involvement. The method of claim 8, wherein the advertising score score calculation unit Advertising phrases recommendation system, characterized in that to calculate the higher the score is calculated in consideration of the reuse period the longer the period of reuse of the advertising phrases registered by the plurality of advertisers. The method of claim 8, wherein the advertising text providing unit Advertising phrases recommendation system, characterized in that the advertisement phrases input field capable of modification of the advertisement phrase list by the advertiser. The method of claim 8, wherein the advertising text providing unit Advertising phrases recommending method comprising the advertisement phrase list including the advertisement phrases within the rank set by the advertiser. The method of claim 8, wherein the advertising text providing unit Advertising phrases recommendation system, characterized in that to display information about the advertisement phrases included in the advertisement phrase list provided to the advertiser used by another advertiser.

Images