KR20060083201A - 광고 시스템에서 위치 정보 결정 및／또는 사용 - Google Patents

광고 시스템에서 위치 정보 결정 및／또는 사용 Download PDF

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Publication number
KR20060083201A
KR20060083201A KR1020067004465A KR20067004465A KR20060083201A KR 20060083201 A KR20060083201 A KR 20060083201A KR 1020067004465 A KR1020067004465 A KR 1020067004465A KR 20067004465 A KR20067004465 A KR 20067004465A KR 20060083201 A KR20060083201 A KR 20060083201A
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KR
South Korea
Prior art keywords
information
advertisement
geolocation
request
determining
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Ceased
Application number
KR1020067004465A
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English (en)
Korean (ko)
Inventor
레슬리 에
스리드하 레이머스워미
체 퀴안
Original Assignee
구글 잉크.
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Filing date
Publication date
Priority claimed from US10/654,265 external-priority patent/US7680796B2/en
Application filed by 구글 잉크. filed Critical 구글 잉크.
Publication of KR20060083201A publication Critical patent/KR20060083201A/ko
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
KR1020067004465A 2003-09-03 2004-08-23 광고 시스템에서 위치 정보 결정 및／또는 사용 Ceased KR20060083201A (ko)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US10/654,265 2003-09-03
US10/654,265 US7680796B2 (en) 2003-09-03 2003-09-03 Determining and/or using location information in an ad system
US10/823,508 2004-04-12
US10/823,508 US7668832B2 (en) 2003-09-03 2004-04-12 Determining and/or using location information in an ad system

Related Child Applications (1)

Application Number Title Priority Date Filing Date
KR1020087024188A Division KR100913688B1 (ko) 2003-09-03 2004-08-23 광고 시스템에서 위치 정보 결정 및／또는 사용

Publications (1)

Publication Number Publication Date
KR20060083201A true KR20060083201A (ko) 2006-07-20

Family

ID=34279076

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020067004465A Ceased KR20060083201A (ko) 2003-09-03 2004-08-23 광고 시스템에서 위치 정보 결정 및／또는 사용

Country Status (7)

Country Link
EP (1) EP1668546A4 (enrdf_load_stackoverflow)
JP (1) JP4550820B2 (enrdf_load_stackoverflow)
KR (1) KR20060083201A (enrdf_load_stackoverflow)
AU (1) AU2004271567C1 (enrdf_load_stackoverflow)
BR (1) BRPI0414125A (enrdf_load_stackoverflow)
CA (1) CA2537191C (enrdf_load_stackoverflow)
WO (1) WO2005024667A1 (enrdf_load_stackoverflow)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100986434B1 (ko) * 2007-12-14 2010-10-08 엔에이치엔비즈니스플랫폼 주식회사 사용자 전환을 근거로 한 검색어 광고 제공 방법 및 상기방법을 수행하기 위한 시스템
KR101144999B1 (ko) * 2007-07-30 2012-05-21 야후! 인크. 비디오 내의 텍스트 및 비주얼 상호작용식 광고
KR101534361B1 (ko) * 2007-07-27 2015-07-07 인터트러스트 테크놀로지즈 코포레이션 컨텐츠 퍼블리싱 시스템 및 방법

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AU2005262255B2 (en) * 2004-07-08 2010-11-04 Microsoft International Holdings B.V. System and method for influencing a computer generated search result list
US7822751B2 (en) * 2005-05-27 2010-10-26 Google Inc. Scoring local search results based on location prominence
US8122013B1 (en) 2006-01-27 2012-02-21 Google Inc. Title based local search ranking
WO2007124510A2 (en) * 2006-04-25 2007-11-01 Commerce Tel, Inc. System and methods for dialing code initiated mobile search
WO2007149385A2 (en) * 2006-06-16 2007-12-27 New Horizons Advertising, Inc. Local ad system
US7610151B2 (en) 2006-06-27 2009-10-27 Microsoft Corporation Collaborative route planning for generating personalized and context-sensitive routing recommendations
US8793066B2 (en) 2006-06-27 2014-07-29 Microsoft Corporation Route monetization
WO2008046367A1 (de) 2006-10-18 2008-04-24 Siemens Aktiengesellschaft Verfahren und system zum steuern einer elektrischen anlage
US20080133342A1 (en) * 2006-12-01 2008-06-05 Nathalie Criou Determining Advertising Effectiveness
KR101366325B1 (ko) * 2007-03-19 2014-02-20 엘지전자 주식회사 단말기의 미디어 재생 방법 및 미디어 재생 기능을 갖는단말기
US8428859B2 (en) 2007-12-14 2013-04-23 Microsoft Corporation Federated route production
US8473198B2 (en) 2007-12-14 2013-06-25 Microsoft Corporation Additional content based on intended travel destination
US8060297B2 (en) 2007-12-14 2011-11-15 Microsoft Corporation Route transfer between devices
JP2010191963A (ja) * 2009-02-17 2010-09-02 Accenture Global Services Gmbh インターネット・マーケティング・チャンネルの最適化
US10332042B2 (en) 2009-02-17 2019-06-25 Accenture Global Services Limited Multichannel digital marketing platform
FR2953054B1 (fr) 2009-11-25 2012-01-06 Coyote Sys Systeme d'aide personnalisee a la conduite d'un vehicule
US8688519B1 (en) 2009-12-30 2014-04-01 Google Inc. Targeting mobile applications through search query mining
US20110295677A1 (en) * 2010-05-27 2011-12-01 Microsoft Corporation Event-based ad targeting
WO2012174650A1 (en) * 2011-06-23 2012-12-27 Gone Fishing Consulting Ltd. Method for geographically targeting online advertising campaigns
EP2769528A1 (fr) * 2011-10-20 2014-08-27 Proxistore S.A. Systeme de communication pour l'affichage d'annonces publicitaires
US10740797B2 (en) 2012-07-30 2020-08-11 Oath Inc. Systems and methods for implementing a mobile application based online advertising system

Family Cites Families (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6460034B1 (en) * 1997-05-21 2002-10-01 Oracle Corporation Document knowledge base research and retrieval system
US6332127B1 (en) * 1999-01-28 2001-12-18 International Business Machines Corporation Systems, methods and computer program products for providing time and location specific advertising via the internet
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
CA2299758A1 (en) * 1999-09-09 2001-03-09 Netzero, Inc. Dynamic ad targeting by an internet server
JP2001222538A (ja) * 2000-02-07 2001-08-17 Net Beesu:Kk 情報検索システム
AUPQ599700A0 (en) * 2000-03-03 2000-03-23 Super Internet Site System Pty Ltd On-line geographical directory
JP3454225B2 (ja) * 2000-05-08 2003-10-06 セイコーエプソン株式会社 コンテンツ配信システム
US20020103834A1 (en) * 2000-06-27 2002-08-01 Thompson James C. Method and apparatus for analyzing documents in electronic form
JP2002024276A (ja) * 2000-07-07 2002-01-25 Noboru Koizumi 携帯電話を利用した情報提供方法及びそのシステム
US7702541B2 (en) * 2000-08-01 2010-04-20 Yahoo! Inc. Targeted e-commerce system
US20020161633A1 (en) * 2001-04-27 2002-10-31 Joseph Jacob Delivery of location significant advertising
US7089264B1 (en) * 2001-06-22 2006-08-08 Navteq North America, Llc Geographic database organization that facilitates location-based advertising
JP2003077000A (ja) * 2001-09-04 2003-03-14 Wako Consultants:Kk 地域情報統合システム

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101534361B1 (ko) * 2007-07-27 2015-07-07 인터트러스트 테크놀로지즈 코포레이션 컨텐츠 퍼블리싱 시스템 및 방법
US10051457B2 (en) 2007-07-27 2018-08-14 Intertrust Technologies Corporation Content publishing systems and methods
US10271197B2 (en) 2007-07-27 2019-04-23 Intertrust Technologies Corporation Content publishing systems and methods
US11218866B2 (en) 2007-07-27 2022-01-04 Intertrust Technologies Corporation Content publishing systems and methods
US12052795B2 (en) 2007-07-27 2024-07-30 Intertrust Technologies Corporation Content publishing systems and methods
KR101144999B1 (ko) * 2007-07-30 2012-05-21 야후! 인크. 비디오 내의 텍스트 및 비주얼 상호작용식 광고
KR100986434B1 (ko) * 2007-12-14 2010-10-08 엔에이치엔비즈니스플랫폼 주식회사 사용자 전환을 근거로 한 검색어 광고 제공 방법 및 상기방법을 수행하기 위한 시스템

Also Published As

Publication number Publication date
EP1668546A1 (en) 2006-06-14
JP4550820B2 (ja) 2010-09-22
AU2004271567A1 (en) 2005-03-17
EP1668546A4 (en) 2007-07-25
AU2004271567C1 (en) 2012-06-14
JP2007504556A (ja) 2007-03-01
BRPI0414125A (pt) 2006-10-31
CA2537191C (en) 2014-07-08
AU2004271567B2 (en) 2009-12-24
WO2005024667A1 (en) 2005-03-17
CA2537191A1 (en) 2005-03-17

Similar Documents

Publication Publication Date Title
KR100913688B1 (ko) 광고 시스템에서 위치 정보 결정 및／또는 사용
CA2540821C (en) Determining and/or using end user local time information in an ad system
AU2006326661B2 (en) Determining advertisements using user interest information and map-based location information
AU2004271567C1 (en) Determining and/or using location information in an ad system
JP2007504556A5 (enrdf_load_stackoverflow)

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