CA2537191C - Determining and/or using location information in an ad system - Google Patents

Determining and/or using location information in an ad system Download PDF

Info

Publication number
CA2537191C
CA2537191C CA2537191A CA2537191A CA2537191C CA 2537191 C CA2537191 C CA 2537191C CA 2537191 A CA2537191 A CA 2537191A CA 2537191 A CA2537191 A CA 2537191A CA 2537191 C CA2537191 C CA 2537191C
Authority
CA
Canada
Prior art keywords
information
geolocation
serving
specific
accepted
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
CA2537191A
Other languages
English (en)
French (fr)
Other versions
CA2537191A1 (en
Inventor
Leslie Yeh
Sridhar Ramaswamy
Zhe Qian
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/654,265 external-priority patent/US7680796B2/en
Application filed by Google LLC filed Critical Google LLC
Publication of CA2537191A1 publication Critical patent/CA2537191A1/en
Application granted granted Critical
Publication of CA2537191C publication Critical patent/CA2537191C/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CA2537191A 2003-09-03 2004-08-23 Determining and/or using location information in an ad system Expired - Lifetime CA2537191C (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US10/654,265 2003-09-03
US10/654,265 US7680796B2 (en) 2003-09-03 2003-09-03 Determining and/or using location information in an ad system
US10/823,508 2004-04-12
US10/823,508 US7668832B2 (en) 2003-09-03 2004-04-12 Determining and/or using location information in an ad system
PCT/US2004/027239 WO2005024667A1 (en) 2003-09-03 2004-08-23 Determining and/or using location information in an ad system

Publications (2)

Publication Number Publication Date
CA2537191A1 CA2537191A1 (en) 2005-03-17
CA2537191C true CA2537191C (en) 2014-07-08

Family

ID=34279076

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2537191A Expired - Lifetime CA2537191C (en) 2003-09-03 2004-08-23 Determining and/or using location information in an ad system

Country Status (7)

Country Link
EP (1) EP1668546A4 (enrdf_load_stackoverflow)
JP (1) JP4550820B2 (enrdf_load_stackoverflow)
KR (1) KR20060083201A (enrdf_load_stackoverflow)
AU (1) AU2004271567C1 (enrdf_load_stackoverflow)
BR (1) BRPI0414125A (enrdf_load_stackoverflow)
CA (1) CA2537191C (enrdf_load_stackoverflow)
WO (1) WO2005024667A1 (enrdf_load_stackoverflow)

Families Citing this family (24)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2005262255B2 (en) * 2004-07-08 2010-11-04 Microsoft International Holdings B.V. System and method for influencing a computer generated search result list
US7822751B2 (en) * 2005-05-27 2010-10-26 Google Inc. Scoring local search results based on location prominence
US8122013B1 (en) 2006-01-27 2012-02-21 Google Inc. Title based local search ranking
WO2007124510A2 (en) * 2006-04-25 2007-11-01 Commerce Tel, Inc. System and methods for dialing code initiated mobile search
WO2007149385A2 (en) * 2006-06-16 2007-12-27 New Horizons Advertising, Inc. Local ad system
US7610151B2 (en) 2006-06-27 2009-10-27 Microsoft Corporation Collaborative route planning for generating personalized and context-sensitive routing recommendations
US8793066B2 (en) 2006-06-27 2014-07-29 Microsoft Corporation Route monetization
WO2008046367A1 (de) 2006-10-18 2008-04-24 Siemens Aktiengesellschaft Verfahren und system zum steuern einer elektrischen anlage
US20080133342A1 (en) * 2006-12-01 2008-06-05 Nathalie Criou Determining Advertising Effectiveness
KR101366325B1 (ko) * 2007-03-19 2014-02-20 엘지전자 주식회사 단말기의 미디어 재생 방법 및 미디어 재생 기능을 갖는단말기
WO2009017702A1 (en) 2007-07-27 2009-02-05 Intertrust Technologies Corporation Content publishing systems and methods
US20090037947A1 (en) * 2007-07-30 2009-02-05 Yahoo! Inc. Textual and visual interactive advertisements in videos
US8428859B2 (en) 2007-12-14 2013-04-23 Microsoft Corporation Federated route production
KR100986434B1 (ko) * 2007-12-14 2010-10-08 엔에이치엔비즈니스플랫폼 주식회사 사용자 전환을 근거로 한 검색어 광고 제공 방법 및 상기방법을 수행하기 위한 시스템
US8473198B2 (en) 2007-12-14 2013-06-25 Microsoft Corporation Additional content based on intended travel destination
US8060297B2 (en) 2007-12-14 2011-11-15 Microsoft Corporation Route transfer between devices
JP2010191963A (ja) * 2009-02-17 2010-09-02 Accenture Global Services Gmbh インターネット・マーケティング・チャンネルの最適化
US10332042B2 (en) 2009-02-17 2019-06-25 Accenture Global Services Limited Multichannel digital marketing platform
FR2953054B1 (fr) 2009-11-25 2012-01-06 Coyote Sys Systeme d'aide personnalisee a la conduite d'un vehicule
US8688519B1 (en) 2009-12-30 2014-04-01 Google Inc. Targeting mobile applications through search query mining
US20110295677A1 (en) * 2010-05-27 2011-12-01 Microsoft Corporation Event-based ad targeting
WO2012174650A1 (en) * 2011-06-23 2012-12-27 Gone Fishing Consulting Ltd. Method for geographically targeting online advertising campaigns
EP2769528A1 (fr) * 2011-10-20 2014-08-27 Proxistore S.A. Systeme de communication pour l'affichage d'annonces publicitaires
US10740797B2 (en) 2012-07-30 2020-08-11 Oath Inc. Systems and methods for implementing a mobile application based online advertising system

Family Cites Families (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6460034B1 (en) * 1997-05-21 2002-10-01 Oracle Corporation Document knowledge base research and retrieval system
US6332127B1 (en) * 1999-01-28 2001-12-18 International Business Machines Corporation Systems, methods and computer program products for providing time and location specific advertising via the internet
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
CA2299758A1 (en) * 1999-09-09 2001-03-09 Netzero, Inc. Dynamic ad targeting by an internet server
JP2001222538A (ja) * 2000-02-07 2001-08-17 Net Beesu:Kk 情報検索システム
AUPQ599700A0 (en) * 2000-03-03 2000-03-23 Super Internet Site System Pty Ltd On-line geographical directory
JP3454225B2 (ja) * 2000-05-08 2003-10-06 セイコーエプソン株式会社 コンテンツ配信システム
US20020103834A1 (en) * 2000-06-27 2002-08-01 Thompson James C. Method and apparatus for analyzing documents in electronic form
JP2002024276A (ja) * 2000-07-07 2002-01-25 Noboru Koizumi 携帯電話を利用した情報提供方法及びそのシステム
US7702541B2 (en) * 2000-08-01 2010-04-20 Yahoo! Inc. Targeted e-commerce system
US20020161633A1 (en) * 2001-04-27 2002-10-31 Joseph Jacob Delivery of location significant advertising
US7089264B1 (en) * 2001-06-22 2006-08-08 Navteq North America, Llc Geographic database organization that facilitates location-based advertising
JP2003077000A (ja) * 2001-09-04 2003-03-14 Wako Consultants:Kk 地域情報統合システム

Also Published As

Publication number Publication date
EP1668546A1 (en) 2006-06-14
JP4550820B2 (ja) 2010-09-22
AU2004271567A1 (en) 2005-03-17
KR20060083201A (ko) 2006-07-20
EP1668546A4 (en) 2007-07-25
AU2004271567C1 (en) 2012-06-14
JP2007504556A (ja) 2007-03-01
BRPI0414125A (pt) 2006-10-31
AU2004271567B2 (en) 2009-12-24
WO2005024667A1 (en) 2005-03-17
CA2537191A1 (en) 2005-03-17

Similar Documents

Publication Publication Date Title
US9501784B2 (en) Location-specific advertising
CA2537191C (en) Determining and/or using location information in an ad system
CA2540821C (en) Determining and/or using end user local time information in an ad system
US7523087B1 (en) Determining and/or designating better ad information such as ad landing pages
US20180341991A1 (en) Identifying related information given content and/or presenting related information in association with content-related advertisements
US8296285B2 (en) Rendering advertisements with documents having one or more topics using user topic interest information
JP2007504556A5 (enrdf_load_stackoverflow)
US9858590B1 (en) Determining better ad selection, scoring, and/or presentation techniques

Legal Events

Date Code Title Description
EEER Examination request